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Product Presentation Examples | 2024 Ultimate Guide
Ellie Tran âą 07 April, 2024 âą 20 min read
Are you looking for product launch presentation example? The headlines below are just a tiny part of what you can find in the media just a couple of days after these brands delivered their product presentation . They all made it a success.
- â Teslaâs next-gen Roadster stole the show from the electric truck â, Electrek .
- â Moz unveils Moz Group, new product ideas at MozCon â, PR Newswire .
- â 5 mind-boggling tech sneaks from Adobe Max 2020 â, Creative Bloq .
So, what did they do both on stage and behind the scenes? How did they do it? And how can you nail your own product presentation just like them?
If youâre looking for answers to these questions, youâre in the right place. Take a look at the full guide for how to make a successful product presentation.
Ready to dive in? Letâs get started!
What is the goal of the product presentation? | Match out customer's needs and features and benefits of product |
What are the 5 P's in product presentation? | Planning, preparation, practice, performance, and passion |
What a good product presentation should be? | Lots of colors and visuals |
Table of Contents
What is a product presentation.
- Why Is It Important?
- 9 Things in the Outline
- 6 Steps to Host
In A Few WordsâŠ
Frequently asked questions, tips from ahaslides.
- Marketing presentation
- Business presentation
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A product presentation is a presentation you use to introduce your companyâs new or renovated product, or a newly developed feature, for people to get to know more about it.
In this type of presentation , youâll take your audience through what it is, how it works, and how it helps solve their problems.
For example, the Tinder pitch deck and Tesla's Roadster launch are both fascinating product presentations used in different ways. The former presented their product idea and the latter unveiled their final product .
So, who will you present for? As you can do this kind of presentation at different stages while developing your product, there are some common groups of audience:
- Board of directors, shareholders/investors - To this group, typically youâll pitch a new idea to ask for approval before the whole team starts working on it.
- Colleagues - You can show a trial or beta version of the new product to other members of your company and collect their feedback .
- The public, potential & current customers - This can be a product launch, which shows your target audience everything they need to know about the product.
The person in charge of presenting is actually quite flexible and not necessarily the same one or role in every situation. That could be a product manager, a business analyst, a sales/customer success manager or even the CEO. At times, more than one person can be hosting this product presentation.
Why Is Product Presentation Examples Important?
A product presentation gives your audience a closer look at and deeper understanding of the product, how it works and what values it can bring. Here are some more benefits that this presentation can offer you:
- Raise awareness and grab more attention - By hosting an event like this, more people will know about your company and product. For example, Adobe hosts MAX (a creativity conference to announce innovations) in the same format every year, which helps to build the hype around their products.
- Stand out in the cutthroat market - Having great products isnât enough as your company is in a tight race against other competitors. A product presentation helps set you apart from them.
- Leave a deeper impression on your potential customers - Give them another reason to remember your product. Maybe when theyâre on the go and see something similar to what youâve presented, it would ring a bell for them.
- A source for external PR - Ever noticed how Moz dominates the media coverage after their annual professional âmarketing campâ MozCon? CEO at the WhenIPost guest posting agency says: "You can get the source of external PR (but to a lesser extent, of course) by building better relationships with the press, your potential and current customers as well as other stakeholders."
- Boost sales and revenue - When more people have the chance to know about your products, it can bring you more customers, which also means more revenue.
9 Things in a Product Presentation Outline
To put it simply, a product presentation often involves a talk and slideshows (with visual aids like videos and images) to describe the features, benefits, market fit, and other relevant details of your product.
Letâs take a quick tour of a typical product presentation đ
- Introduction
- Company Information
- Product Information
- Benefits of the Product
- Positioning Map
- Examples and Testimonials
- Call to Action
#1 - Introduction
An introduction is the first impression people have of your product presentation, thatâs why you should start strong and show people what they can expect to hear.
Itâs never easy to blow the audienceâs mind with an introduction ( but you still can) . So at least, try to get the ball rolling with something clear and simple, like introducing yourself in a friendly, natural and personal way ( hereâs how ). A great start can boost your confidence to nail the rest of your presentation.
If you want to make this product presentation super-duper clear, you can give your audience a preview of what theyâre going to see. This way, they will know how to follow better and not miss any important points.
#3 - Company Information
Again, you donât need this part in every one of your product presentations, but itâs best to give the newcomers an overview of your company. This is so they can know a bit about your team, the field your company is working in or your mission before digging deeper into the product.
#4 - Product Introduction
The star of the show is here đ Itâs the main and most important section of your product presentation. In this part, you need to present and highlight your product in a way that wows the whole crowd.
There are many approaches when it comes to introducing your product to the crowd, but one of the most common and effective is the problem-solution method .
As your team has invested massive amounts of time in developing your product to meet the marketâs demands, itâs essential to prove to your audience that this product can solve their problems.
Do some research, discover your customersâ pain points, list out some potential consequences and here comes a hero to the rescue 𩾠Emphasise that your product can do wonders for the situation and make it shine bright like a diamond, just like how Tinder did in their pitch deck many years ago.
You might give other approaches a try when presenting your product. Talking about its strengths and opportunities, which can be taken out from the familiar SWOT analysis , probably works well too.
Or you can answer the 5W1H questions to tell your customers all the basics of it. Try using a starbursting diagram , an illustration of these questions, to help you delve more deeply into your product.
#5 - Benefits of the Product
What else can your product do, aside from solving that particular problem?
What values can it bring to your customers and the community?
Is it a game-changer?
How is it different from other decent similar products on the market?
After grabbing the audience's attention on your product, poke into all the good things that it can bring about. Itâs also vital to spotlight your productâs unique selling point to distinguish it from others. Your potential customers can then have a deeper understanding of what it can do for them and why they should use this product.
đ Check out: 21+ Icebreaker Games for Better Team Meeting Engagement | Updated in 2024
#6 - Positioning Map
A positioning map, which tells people the position of your product or service in the market compared to competitors, can help your company stand out in a product pitch. It also acts as a takeaway after laying out all the descriptions and benefits of your product and saves people from getting lost in loads of information.
If a positioning map doesnât fit your product, you can choose to present a perceptual map, which illustrates how the consumers perceive your product or service.
In both of these maps, your brand or product is rated based on 2 criteria (or variables). It can be quality, price, features, safety, reliability and so on, depending on the type of product and the field itâs in.
#7 - Real-Life Product launch Presentation Examples and Testimonials
Everything youâve said to your audience so far can sound like theories that go in one ear and out the other. Thatâs why there should always be a section of examples and testimonials to put the product in its real setting and etch it into the memories of your audience.
And if possible, let them see it in person or interact with the new product right away; itâll leave a lasting impression on them. To make it more engaging, you should use more visuals on your slides during this phase, such as pictures or videos of people using, reviewing the product or mentioning it on social media.
â We have some real-life examples for you too!
#8 - Call to Action
Your call to action is something you say to encourage people to do something . It actually depends on who your audience is and what you want to achieve. Not everyone writes it on their face or says something directly like â you should use it â to persuade people to purchase their product, right?
Of course, itâs still crucial to tell people what you expect them to do in a few short sentences.
#9 - Conclusion
Donât let all your effort from the beginning stop in the middle of nowhere. Reinforce your key points and end your product presentation with a quick recap or something memorable (in a positive way).
Quite a huge load of work. đ” Sit tight; weâll walk you through everything in the simplest way possible to get you prepared.
6 Steps to Host a Product Presentation
Now you get what should be included in your product presentation, itâs time to start making one. But from where? Should you jump right into the first part of the stuff we outlined above?
The outline is a roadmap for what you will say, not what you will do to prepare. When there are a lot of things that need to be done, it can easily get you into a mess. So, check out this step-by-step guide to keep yourself from feeling overwhelmed!
- Set your goals
- Define audience needs
- Make an outline & prepare your content
- Choose a presenting tool & design your presentation
- Anticipate questions & prepare the answers
- Practice, practice, practice
#1 - Set your goals
You can define your goals based on who your audience members are and the purposes of your product presentation. These two factors also are your background to establish the style youâre going for and the way you present everything.
To make your goals more clear and achievable, set them based on the SMART diagram.
For example , at AhaSlides, we have product presentations among our big team quite often. Letâs imagine weâre having another one real soon and we need to set a SMART goal.
Hereâs Chloe, our Business Analyst đ©âđ» She wants to announce a recently developed feature to her colleagues.
Her audience is made up of colleagues who donât directly build the product, like the ones from the marketing and customer success teams. This means that theyâre not experts in data, coding or software engineering, etc.
You might think of a general goal, such as âeveryone understands thoroughly about the developed featureâ. But this is pretty vague and ambiguous, right?
Hereâs the SMART goal for this product presentation:
- S (Specific) - State what you want to achieve and how to do so in a clear and detailed way.
đŻ Ensure that marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and data charts.
- M (Measurable) - You need to know how to measure your goals afterwards. Numbers, figures or data can be of great help here.
đŻ Ensure that 100% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts (i.e. conversion rate, activation rate & daily active user).
- A (Attainable) - Your goal can be challenging, but donât make it impossible. It should encourage you and your team to try and achieve the goal, not put it totally out of reach.
đŻ Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts.
- R (Relevant) - Have a look at the big picture and check whether what youâre planning on doing will hit your goals directly. Try to answer why you need these goals (or even the 5 whys ) to ensure everything is as relevant as possible.
đŻ Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. Because when these members know the feature well, they can make proper social media announcements and assist our customers better, which helps us build stronger relationships with customers.
- T (Time-bound) - There should be a deadline or a time frame to keep track of everything (and steer clear of any tiny bit of procrastination). When you finish this step, youâll have the ultimate goal:
đŻ Ensure that at least 80% of marketing & CS team members understand the feature and its values before the end of this week by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. This way, they can further work with our customers and maintain customer loyalty.
A goal can get quite big and sometimes make you feel too much. Remember, you donât have to write down every part of your goal down; try and write it into one sentence and keep the remainder of it in mind.
You can also consider chunking down a long goal into smaller objectives to do one by one.
Check out: Use idea boards to brainstorm better for your next presentation!
#2 - Define audience needs
If you want your audience to stay focused and engaged in your presentation, you need to give them what they want to hear. Think about their expectations, what they need to know and what can keep them following your talk.
First thing first, you should discover their pain points via data, social media, research or any other reliable sources to have a solid background on the things you definitely need to mention in your product presentation.
In this step, you should sit down with your team and work together (maybe try a session with right brainstorm tool ) to develop more ideas. Even though only a few people will be presenting the product, all the team members will still prepare everything together and will need to be on the same page.
There are some questions you can ask to understand their needs:
- What are they like?
- Why are they here?
- What keeps them up at night?
- How can you solve their problems?
- What do you want them to do?
- See more questions here .
#3 - Make an outline & prepare your content
When you know what you should say, itâs time to draft the main points to have everything in hand. A careful and coherent outline helps you stay on track and avoid overlooking anything or going too deep into a particular part. With this, you can have better flow and a good sense of time management, which also means fewer chances to go off-topic or deliver a wordy, rambling speech.
After finishing your outline, go through each point and decide exactly what you want to show your audience in that section, including images, videos, props or even sounding and lighting arrangements, and prepare them. Make a checklist to ensure that you and your team wonât forget anything.
#4 - Choose a presenting tool & design your presentation
Talking is not enough on its own, especially in a product presentation. Thatâs why you should give the audience something to look at, and maybe interact with, in order to liven up the room.
With slide decks, itâs not that easy to create something aesthetically pleasing or to create content that is interactive for your audience. Many online tools offer you some help with the heavy lifting of making, designing and customising an appealing presentation.
You can have a look at AhaSlides to create a more creative product presentation compared to using traditional PowerPoint. Besides slides with your content, you can try adding interactive activities that your audience can join easily with just their phones. They can submit their responses to random team generator , word cloud , online quiz , polls , brainstorming sessions, Q&As tool , spinner wheel and more.
đĄLooking for more Powerpoint product presentation templates or alternatives? Check them out in this article .
#5 - Anticipate questions & prepare the answers
Your participants, or maybe the press, can ask some questions during your Q&A session (if you have one) or sometime after that. It would be really awkward if you couldnât answer all questions related to the product that youâve created, so try your best to avoid that situation.
Itâs a good practice to put yourself in the audienceâs shoes and look at everything from their perspective. The whole team can imagine being the audience members in that pitch and predicting what the crowd will ask, and then finding the best way to answer those questions.
đ Check out: 180 Fun General Knowledge Quiz Questions and Answers [2024 Updated]
#6 - Practice, practice, practice
The old saying still rings true: practice makes perfect. Practice speaking and rehearse a few times before the event takes place to make sure that your presentation is smooth.
You can ask a few colleagues to be your first audience and collect their feedback to revise your content and polish your presentation skills. Remember to have at least one rehearsal with all your slideshows, effects, lighting and sound system too.
5 Product Presentation Examples
Many giant companies have delivered great product presentations throughout the years. Here are some great real-life success stories and the tips we can learn from them.
#1 - Samsung & the way they started the presentation
Imagine sitting in a dark room, staring at the space in front of your eyes and boom! The light, the sounds, and the visuals hit all your senses directly. Itâs loud, itâs eye-catching, and itâs satisfying. That is how Samsung made great use of video and visual effects to begin their Galaxy Note8 product presentation.
Alongside videos, there are many ways to start , like asking an intriguing question, telling a compelling story or using performance. If you canât come up with any of these, donât try too hard, just keep it short and sweet.
Takeaway: Start your presentation on a high note.
#2 - Tinder & how they laid out problems
As youâre presenting your product to âsellâ them to a cohort of people, itâs important to find out the thorns in their side.
Tinder, with their first pitch deck back in 2012 under the very first name Match Box, successfully pointed out a big pain point for their potential customers. Then they pledged that they could provide the perfect solution. Itâs simple, impressive and canât be any more entertaining.
Takeaway: Find the true problem, be the best solution and drive your points home!
#3 - Airbnb & how they let the numbers speak
Airbnb also used the problem-solution tactic in the pitch deck that granted this start-up a $600,000 investment a year after it first launched. A significant thing that you can notice is they used quite a lot of numbers in their presentation. They brought to the table a pitch that investors couldnât say no to, in which they let their data gain trust from the audience.
Takeaway: Remember to include data and make it big & bold.
#4 - Tesla & their Roadster appearance
Elon Musk might not be one of the best presenters out there, but he definitely knew how to wow the whole world and his audience during Tesla's product presentation.
At the Roadster launch event, after a few seconds of impressive visuals and sounds, this new classy electric car appeared in style and took the stage to cheers from the crowd. There was nothing else on stage (except for Musk) and all eyes were on the new Roadster.
Takeaway: Give your product a lot of spotlights ( literally ) and make good use of effects.
#5 - Apple & the tagline for Macbook Air presentation in 2008
Thereâs something in the Air.
This was the first thing Steve Jobs said at MacWorld 2008. That simple sentence hinted at the Macbook Air and immediately caught everyone's attention.
Having a tagline reminds people of your productâs characteristics. You can say that tagline right at the beginning like Steve Jobs did, or let it appear a few times throughout the event.
Takeaway: Find a tagline or slogan that represents your brand and product.
Other Product Presentation Tips
đš Stick to one slide theme - Make your slides uniform and follow your brand guidelines. Itâs a good way to promote your companyâs branding.
đ” Donât cram too much information on your slides - Keep things neat and clean, and donât put walls of text on your slide. You can try the 10/20/30 rule : have a maximum of 10 slides; maximum length of 20 minutes; have a minimum font size of 30.
đ Know your style and delivery - Your style, body language and tone of voice matter greatly. Steve Jobs and Tim Cook had different styles on stage, but they all nailed their Apple product presentations. Be yourself, everyone else is already taken!
đ· Add more visual aids - Some pictures, videos or gifs can help you grab peopleâs attention. Make sure that your slides also focus on the visuals, rather than overfilling them with text and data.
đ± Make it interactive - 68% of people said they remember interactive presentations longer. Engage with your audience and turn your presentation into a two-way conversation. Using an online tool with exciting interactivities could be another great idea to get your crowd pumped up.
Feeling snowed under with all the information in this article?
There are a lot of things to do when presenting your product, whether itâs in the form of an idea, a beta version or a ready-to-release one. Remember to highlight the most important benefits that it can bring and how it helps people solve their problems.
If you forget anything, head to the step-by-step guide or reread some key takeaways from the product presentation examples of behemoths like Tinder, Airbnb, Tesla, etc. and give yourself more motivation to make yours a massive success.
A product presentation is a presentation you use to introduce your companyâs new or renovated product, or a newly developed feature, for people to learn more about it.
Why product presentation is important?
Effectively product presentation helps to (1) raise awareness and grab more attention (2) Stand out in the cutthroat market (3) Leave a deeper impression on your potential customers (4) A source for external PR and (5) Boost sales and revenue
What a good product presentation should be?
A great product presentation blends between the presenter's delivery of the information and the visuals that illustrate the product itself, to impress listeners, including investors, colleagues and public in general
A lifelong learner, a traveller and content creator eager to explore the best of both worlds: the real and virtual one full of interactive activities with AhaSlides.
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Make a Product Launch Presentation (+ Examples & Templates)
Master how to make a product launch presentation with our guide. Explore examples usable as templates to outshine competitors and captivate your audience.
9 minute read
helped business professionals at:
Short answer
What makes an effective product launch presentation?
An effective product launch presentation captivates with a clear value proposition, engages with compelling storytelling, and persuades with data-driven results.
It's visually appealing, audience-focused, and concludes with a strong call-to-action, setting the stage for market success.
Most new products fail - does yours have what it takes to succeed?
Think about this: every year, over 30,000 new products try to make their mark, yet 95% of them don't catch on.
Most new products fail to launch because they fail to grab attention with a compelling product launch presentation.
In a sea of competition, only the most compelling, clear, and persuasive presentations manage to break through the noise.
So, how do you make sure your product doesn't become just another statistic?
In this blog post, I’ll walk you through real, actionable strategies and examples to make your product launch presentation a hit.
Let’s get started!
What is the purpose of a product launch presentation?
Capture attention: Immediately engage your audience with a striking introduction that makes them want to learn more.
Highlight value: Directly address how your product solves a specific problem or fulfills a need, making it indispensable to your audience.
Drive action: Motivate your audience to take the next step, be it purchasing, subscribing, or sharing, by presenting a clear and compelling call to action.
How to structure a product launch presentation?
Introduction: Begin with an impactful opening that immediately captures interest. Use a compelling question, a relatable problem, or a striking statistic to draw your audience in and set the tone for what’s to come.
Problem statement: Articulate the specific problem or need your product addresses. This is where you connect with your audience by highlighting a universal challenge they face.
Solution presentation: Unveil your product as the solution to the problem identified. Detail its features and benefits, emphasizing how it offers a practical and innovative solution.
Market analysis: Provide an overview of the current market landscape. This includes trends, consumer behavior, and market needs, establishing the context in which your product enters the market.
Competitive analysis: Dive into how your product stands out from the competition. Discuss your product’s unique selling points (USPs) and how these differences position it as a superior choice.
Customer testimonials or case studies: Share success stories or endorsements from early users or beta testers. Real-world examples add credibility and illustrate the tangible impact of your product.
Pricing and packages: Provide clear, straightforward information about pricing and any packages or deals. Make it easy for your audience to understand what they're getting.
Marketing strategy: Before you call your audience to action, outline your marketing strategy. This shows how you plan to support the product post-launch, reassuring your audience of its longevity and value.
Call to Action (CTA): Conclude with a compelling CTA. Direct your audience towards a specific action, whether it’s making a purchase, signing up for a demo, or following your brand for more updates.
Interactive product launch presentation templates
Starting from scratch on a product launch presentation can feel like a huge task, especially when so much depends on this one moment.
Interactive product launch presentation templates offer a structured starting point. They come packed with features that are optimized to engage and guide your audience through the story of your product.
Grab one and create your best deck yet.
What does a product launch presentation look like?
A product launch presentation is a dynamic and interactive deck that captivates your audience, making them feel like active participants rather than passive listeners. It does more than just share information; it creates an experience.
Here’s what a modern product launch presentation looks like:
What makes a successful product launch presentation?
Engaging storytelling: It starts with a story that resonates. This narrative weaves through the entire presentation, making the problem, solution, and benefits of your product felt on a personal level.
Visual impact: High-quality images, embedded videos, and data visualization components bring your product and its benefits to life. These elements work together to create a visual story that complements your spoken words.
Interactivity : Interactive elements like narrated design, surveys, and clickable demos involve the audience, transforming your presentation into a two-way conversation.
Strong Call to Action: The presentation ends with a clear and compelling call to action. Whether it's signing up for a trial, making a purchase, or simply learning more, the CTA is direct and easy for the audience to follow.
How to make a product launch presentation?
In a world where the majority of new products struggle to make an impact, your presentation is the golden ticket to standing out. Let's explore how to craft a product launch presentation that not only showcases your product but also makes it irresistible.
1) Know your audience
Understanding your audience is the cornerstone of a successful presentation. Dive deep into their world—what challenges do your ideal customers face? What solutions have they tried and found wanting?
Personalizing your presentation to address these specific concerns makes your audience feel seen and valued, significantly boosting the relevance and impact of your message.
2) Define your presentation goals
Clarity in your presentation's purpose is crucial. Are you aiming to ignite interest, drive pre-orders, or secure investment?
This goal will dictate your presentation's structure, content, and call to action. It acts as a guiding light, ensuring every element of your presentation is aligned with achieving this objective.
3) Start with a bang
Your first words are your first impression. Start with something that sticks—a startling statistic, a compelling story, a question that piques curiosity, or a bold statement that challenges conventional wisdom.
For example:
"In a world where every second counts, we've found a way to give you hours back."
piques curiosity and positions your product as a revolutionary solution from the outset.
4) Highlight the problem
David Ogilvy's insight, “More often new products fail because they are not new enough,” underscores the importance of highlighting a genuine problem.
Make your audience feel the pinch of the issue your product resolves, making your solution not just wanted, but needed.
Illuminate the problem your product solves in a way that your audience can feel the pain. This creates a context for your product's introduction and underscores its necessity. Remember, the more relatable the problem, the more desirable the solution.
It's about striking a balance—your product shouldn't be so ahead of its time that it's alien, nor should it be so familiar that it fails to excite.
Here's a great example of a problem slide:
5) Unveil the solution
When introducing your product, clarity and simplicity are key. Explain how it addresses the problem you've outlined, focusing on features that translate directly into benefits.
This is where your product moves from being a concept to a tangible solution in the minds of your audience.
6) Highlight the benefits
Features tell, but benefits sell. Articulate how your product enriches or simplifies life for your customer. Whether it's saving time, reducing costs, or enhancing well-being, benefits that resonate on an emotional level are incredibly compelling.
Here's a great example of solution and benefits slides:
7) Conduct solid research
Akio Morita once famously said:
“We don’t believe in market research for a new product unknown to the public. So we never do any.”
While this may have worked for Sony, today's market demands solid research. Understanding your market, competition, and consumer behavior is non-negotiable for crafting a presentation that hits home.
Here's a great market research slide:
8) Incorporate interactive elements
Enhancing your presentation with interactive elements can transform a standard pitch into an engaging, memorable experience.
For instance, embedding interactive charts allows your audience to explore data points relevant to your product's success in real-time.
Interactive timelines can illustrate your product's development journey or future roadmap in a visually dynamic way, inviting the audience to engage with your content at their own pace.
Additionally, incorporating clickable sections within your presentation can lead viewers to more detailed information, videos, or testimonials, enriching their understanding and appreciation of your product without overwhelming them with information all at once.
These interactive elements keep your audience engaged and provide a deeper, more personalized exploration of what your product has to offer.
Here's a great example of an interactive slide:
9) Demonstrate your product in action
A live demo or a well-crafted video demonstration can be incredibly persuasive. It offers proof of concept and allows your audience to see your product in action. This tangible experience can be the push your audience needs to move from interest to action.
10) Personalize your presentation
Personalization can significantly increase the impact of your presentation.
Tailoring content to reflect your audience's specific industry, interests, or challenges shows that you understand and care about their unique needs, making your product more relevant and appealing.
Here's how you can easily personalize your presentation using Storydoc:
11) Provide social proof
Incorporating social proof lends credibility to your product. It's the difference between taking your word for it and seeing evidence of your product's impact. This builds trust and can significantly influence decision-making.
For new products, traditional forms of social proof like user testimonials may not be readily available. However, you can leverage beta tester feedback, expert endorsements, or pilot study results as powerful forms of social proof.
By using influencer search tools you can engage with industry influencers to review your product or secure a seal of approval from a reputable authority within your field. This can also serve as compelling evidence of your product's value and effectiveness.
Even highlighting the number of pre-orders or waitlist signups can act as social proof, showcasing demand and anticipation for your product.
Example of a social proof slide:
12) Present your marketing strategy
When it comes to your product launch presentation, unveiling your marketing strategy is like showing the roadmap of how you plan to introduce your product to the world.
It's not just about the product itself but how you're going to make sure it reaches the right people, in the right way, at the right time.
This part of your presentation should clearly outline the channels you'll use, whether it's social media, email marketing, influencer partnerships, or traditional advertising.
Explain how each channel fits into your overall strategy and the role it plays in engaging your target audience. This is your chance to show that you've not only created a great product but that you also have a solid plan to ensure it's a success.
Here's a great example of a marketing strategy slide:
13) Create a compelling call to action
Your conclusion should be a clear, compelling invitation to take the next step—whether that's to learn more, sign up, or make a purchase. Make this action as simple and straightforward as possible, removing any barriers to engagement.
Here's a great example of a CTA slide:
Winning product launch presentation examples
When it comes to product launches, standing out is everything. A successful presentation goes beyond facts and figures; it captivates, convinces, and converts.
Let's dive into some product launch presentation examples that do just that, leveraging interactivity to outshine the competition.
Product launch proposal
This deck showcases how interactivity can elevate a product launch presentation from good to great, engaging the audience in a way that traditional slides simply can't match.
What makes this product launch presentation great:
Engaging and interactive: The presentation uses an interactive format, inviting the audience to actively participate in the journey of discovering the product.
Clear value proposition: It effectively communicates the unique selling points of the headphones, such as advanced noise cancellation and intuitive controls, making it clear why they set a new standard in audio excellence.
Compelling narrative: The presentation tells a story of innovation and passion, from the problem statement to the solution, and wraps up with a vision for the future, making it memorable and impactful.
Light mode product newsletter
This feature launch within the light mode product newsletter is a game-changer for businesses looking to deepen engagement and track the effectiveness of their communications.
Personalization using dynamic variables: It introduces the ability to personalize using dynamic variables. This means businesses can now tailor their messages to each recipient, making communications more relevant and engaging.
Access to analytics panel: With the panel, businesses gain real-time insights into how readers are interacting with their newsletters. It tracks opens, clicks, and engagement time on each slide, providing valuable data to optimize future decks.
Clickable links: You can incorporate clickable links throughout the presentation. These links offer the audience the opportunity to explore additional information, access detailed resources, or even sign up for product demos.
SaaS product demonstration presentation
This product demonstration presentation effectively communicates the value of the company’s solution, making a strong case for why businesses should consider their platform to revolutionize their operations.
Clean design: The presentation leverages a clean design with ample white space, making it easy for viewers to focus on key information without feeling overwhelmed.
The option to embed videos: The option to embed a product demo video directly into the deck allows potential customers to see the product in action within the context of the presentation.
Clear pricing package overview: The presentation includes a clear overview of pricing packages, making it easy for potential customers to understand their options and make informed decisions.
Physical product demo presentation
This product launch presentation aims to bridge the gap between traditional business processes and modern efficiency, highlighting a physical product's role in streamlining workflows and enhancing productivity.
Option to extract branding from a website: One of the standout features is the ability to extract branding elements directly from a website, ensuring that the presentation is consistent with the company's branding.
Access to analytics panel: The presentation includes access to an analytics panel that provides insights into how viewers are interacting with the deck.
Option to edit details post-send: This presentation allows for the editing of details even after it has been sent. This ensures that the information remains up-to-date, reflecting any changes in the product, pricing, or other critical details.
Software demo presentation
Through a detailed walkthrough of the software's capabilities, this presentation aims to illustrate the seamless integration of tasks, the automation of workflows, and the facilitation of real-time collaboration, all designed to optimize performance and eliminate inefficiency.
Option to embed links to case studies: This feature allows viewers to explore in-depth examples of how your software has been successfully implemented in various businesses, providing tangible evidence of its effectiveness and versatility.
CRM integrations: The presentation leverages CRM integrations, enabling it to pull live data directly into the deck.
Responsive design: The presentation is designed with responsiveness in mind, ensuring that it looks and functions flawlessly across a variety of devices and screen sizes.
ERP software demo presentation
This product launch presentation is designed to showcase how the offered solution can revolutionize business operations by integrating various processes into a single, efficient system.
It aims to demonstrate the software's ability to streamline workflows, enhance collaboration, and significantly improve operational efficiency across the board.
Quirky design: The presentation employs a quirky and engaging design that mirrors the dynamic and multifaceted nature of the ERP industry.
Use of grayed-out content to direct attention: Strategic use of grayed-out content effectively directs viewers' attention to the most critical information, ensuring that key features and benefits of the ERP software are highlighted.
Logo placeholders: The presentation includes customizable logo placeholders, empowered by a logo finder feature, allowing for seamless integration of your or partner branding directly into the presentation.
Modern product launch
This product launch presentation introduces a groundbreaking solution designed to revolutionize how companies operate. It promises to streamline operations and boost efficiency through innovative features tailored for the digital era.
Interactive approach: Using an interactive platform, the presentation engages the audience directly, making the exploration of the product an immersive experience.
Clear solution to a common problem: It effectively communicates how the product addresses the pressing needs of businesses looking to enhance collaboration and automate processes in a rapidly evolving corporate landscape.
Visionary and inspirational message: The presentation focuses on the product's features but also shares a compelling vision for the future, emphasizing the transformative impact on businesses and the industry as a whole.
Light mode product launch
This approach to the product launch educates the audience about the product's capabilities and gets them excited about the potential for transformation in their own operations.
User-centric design: The presentation emphasizes the product's user-friendly interface, showcasing how it simplifies complex processes for everyday users, making technology accessible to all levels of technical expertise.
Direct address of business needs: The presentation zeroes in on the specific challenges faced by companies today, demonstrating how the product directly solves these issues with innovative technology.
Scalability and integration: It highlights the product's ability to scale with business growth and seamlessly integrate with existing systems, ensuring a smooth transition and long-term utility.
Dark mode product launch
This striking dark mode-themed presentation unveils a product designed to captivate and cater to modern businesses. This launch introduces a groundbreaking product with a keen eye on user experience and market demands.
Comprehensive market analysis: It dives deep into market trends, consumer behaviors, and competitive landscapes. AI product research provides a detailed view of where the product fits within the current market and how it's poised to meet emerging needs.
Segmented marketing strategies: The content is organized into tabs, each detailing strategies tailored to different segments of their target audience. This ensures that potential customers receive personalized and relevant information.
Multiple smart CTAs: The presentation features various smart Call-to-Action (CTA) buttons, guiding viewers through a journey from initial interest to taking actionable steps.
Versatile product launch presentation
In a market flooded with standard pitches, this deck sets a new standard. By leveraging the latest in presentation technology, it crafts a narrative that's not only about a product but about inviting the audience into a new ecosystem of efficiency and innovation.
Use of grayed-out content: It uses grayed-out content to subtly direct viewers' attention to key areas. This visual technique ensures that the focus is on the most important information, enhancing the audience's retention.
Embeddable videos: It comes with the option to embed videos that can be played directly within the deck. This allows you to showcase your product in action, providing an immersive experience that text and static images cannot achieve.
Data visualization components: The deck incorporates advanced data visualization components, enabling the presentation of complex data in an intuitive and easily digestible format.
Modern product demo presentation
By incorporating interactive features, this modern product demo presentation effectively captures the audience's attention and guides them through a compelling narrative, from identifying with the problem to seeing the offered product as the ideal solution.
Clear value proposition: The presentation effectively communicates the company’s value proposition, outlining how their SaaS product can transform business operations.
Problem-solution framework: The presentation is structured around a clear problem-solution framework, making it easy for the audience to understand the context and need for the offered product.
Option to embed multiple smart CTAs: The presentation enhances interactivity by incorporating the option to embed multiple smart CTAs (Calls to Action). This makes readers more likely to take the desired next step after viewing the deck.
Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.
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Product Presentation Templates
What is the story of your product? If you are hoping to successfully communicate it, you need to convey that story with as much detail as you can, without becoming boring to your audience. You need professional product presentation templates. These templates have the colors, backgrounds, and free stock images needed to not only keep the attention of your audience, but to tell your product's story with refreshing ease.
Design Tool Presentation
Use this compelling sales presentation template to highlight your SaaS company and product.
Technology Company Presentation
Put together a stunning presentation to showcase your startup, services, solutions and pricing.
Home Appliance Presentation
Create an engaging presentation for your consumer product with this impactful presentation template.
Newsletter Management Presentation
Put together a stunning software pitch deck with this creative presentation template.
Automobile Product Presentation
Present your new product or service with this high-end automotive product presentation template.
Solar Energy Product Presentation
Showcase your business idea and win over prospective clients with this product presentation template.
WorkChat Software Presentation
Pitch your productivity, collaboration or communication software with this modern SaaS presentation template.
Data Visualization Software Presentation
Create an eye-catching software presentation on a technical topic with this beautiful SaaS presentation template.
Azure Startup Presentation
Win prospective clients and investment opportunities with this startup presentation template.
SEO Tool Product Presentation
Round up all your knowledge about SEO with this mesmerizing presentation template.
Golden Business Presentation
Use this elegant business presentation template to promote a feminine or luxury brand.
Lifestyle Product Presentation
Design the perfect presentation for your creative business ideas using this presentation template.
Desert Background Product Presentation
Make your images look even more beautiful with this desert background product presentation template.
Technology Presentation
Show your audience why they should believe in your idea with this technology presentation template.
Aether Presentation
Put together an irresistible business presentation using this modern slide deck template.
Rebel Presentation
Share essential business information like services and financials using this presentation template.
Fitness Presentation
Share your fitness routines, best exercises and ideal role models using this fitness presentation template.
Interior Design Company Presentation
Share your home design business and services using this interior design company presentation template.
Comic Style Business Presentation
Present your business creatively using this artistic, comic-style presentation template.
Blog App Product Presentation
Present your new app for reading blog posts on mobile devices with this professional presentation template.
Illustrated Business Presentation
Make your business look more creative using this colorful, artistic presentation template.
Interior Design Presentation
Showcase your brilliant home decor ideas with this interior design presentation template.
Mobile App Trends Presentation
Use this mobile app presentation template to create a buzz or update your audience on recent trends.
Red Background Presentation
Create a stunning first impression in front of your audience with this simple red background presentation template.
Free Product Presentation Templates by Visme
Consumers love nothing if not a good story. You may think that your product presentation is supposed to make your offering look as appealing as possible, and to a certain extent that's true. But what you're really trying to do is tell a story. Why is this the right solution for the right consumer challenge at exactly the right time? How will the lives of your audience members be better after they've engaged with your product than they were before? These are the types of questions that your presentation needs to answer and now, thanks to Visme's presentation software , it's easier than ever to do precisely that.
Whether you're trying to convince individual consumers to make a purchase or are trying to get large retailers to stock your product on their valuable shelves, Visme and its 100s of features (not to mention incredible product presentation templates) puts all of the tools you need to accomplish your goals squarely in your hands. These templates have the colors, the backgrounds and the thousands of free stock images you need to not only earn and keep the attention of your audience, but to truly tell your product's story with a refreshing level of ease you probably haven't been able to enjoy up until now. Once you spend a few minutes using Visme's effortless drag-and-drop interface, we believe you'll quickly come to wonder how you were ever able to get by without it in the past.
Create Your Presentation Now
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How to Create a Great Product Presentation
Visual presentations can be a powerful tool for communicating new information to multiple people. The slides engage audiences visually and offer plenty of opportunities to capture their attention and dazzle their senses. Itâs no wonder why product presentations are such a popular tool for pitching a new product.
Of course, knowing you need a product presentation is only half the battle. You or your team still have to design it. What makes a great product presentation, and how can you design an effective pitch deck?
Want to create a powerful and effective product presentation? Check out these 10 tips for designing a great product presentation:
1. Plan a powerful introduction
How do you plan to introduce yourself and your product? The first few seconds can make or break your product presentation as your audience either becomes enraptured with your topic or shifts its focus elsewhere. How will you engage your viewers and capture their attention? A powerful introduction is key to an efzzwefective presentation. Be sure to create an opening slide that is heavy on visual interaction and communicates a strong statement that leaves people yearning to learn more.
2. Keep everything on brand
A professional slide deck is one that stays on brand from start to finish. You donât have to spend hours poring over the intricate design details of a PowerPoint deck. Beautiful.ai users can personalize a theme for their entire presentations, customizing all the colors and typography with just a couple of clicks. Users can even add a custom logo to appear on slides, ensuring that the entire deck stays on brand. Beautiful.aiâs Team Plan users can even lock in the right logo and brand elements across the entire organization, guaranteeing that every deck is fully on brand.
3. Use a product roadmap
Product roadmaps are perfect for bringing a vision to life since they include the essential elements of a successful pitch: vision and strategy, goals and objectives, launch timelines and more. Beautiful.ai features a product roadmap template thatâs already professionally designed to be the perfect product presentation tool. The template can help users pitch new products to investors, visualize the trajectory of research and development, as well as inform and educate sales teams about up-and-coming products. The slides are already curated; users need only customize the appropriate content, and the presentation can be completed in just a few minutes.
4. Include a demo
Product presentations are designed to demonstrate how a brand can positively influence a buyer, investor or partner. Because most people prefer to see a product in action before making a major purchase, a demonstration video serves as an effective tool for promotion. By walking your audience through a productâs use, you can help viewers understand how your product is the solution to their problems. Itâs easy to integrate a product demonstration video using Beautiful.ai, as well as a variety of other PowerPoint-alternative presentation software tools.
5. Feature engaging images
Want to engage your audience and ensure it remembers your product presentation? Add visual elements to your slides. It only makes sense: Studies show people remember about 10% of what they hear after 72 hours, but they can remember 65% if visuals are added to the oral presentation. Itâs simple to add images like photos, icons and even infographics to presentations designed using Beautiful.ai. Not only do a plethora of Smart Slides feature eye-catching infographics like bar graphs, pie charts and scattergraphs, but the platform features a vast library with thousands of free stock photos, icons and even company logos.
6. Try a design sprint
A design sprint is a time-constrained process that uses design thinking to introduce a new product better. Through a design sprint, presentation designers can answer critical questions through design, prototyping and experimenting with new ideas over a five-day period. By participating in a design sprint , teams can reduce their risks when bringing a new product to market. While a design sprint can be very effective, many teams may be unsure exactly how to conduct one. Fortunately, Beautiful.ai features a design sprint presentation template to get users started. The customizable template includes everything needed for a design sprint, including the process steps and weekly deliverables.
7. Provide success stories
The proof is in the pudding, and audiences want to hear about examples of a productâs success. While itâs important to describe a productâs features and its benefits, itâs just as crucial to provide specific examples of the new product in action. Tell specific success stories to help cement the productâs value in the minds of your audience members. Even better, feature true success stories from real-life customers. Testimonials have been a tried and true sales tool for centuries, and they can be just as powerful when included in your product presentation slide deck.
8. Create a memorable close
Nobody wants to spend time designing an otherwise stellar presentation and lose their audience with a mundane close. Some speakers will close their product presentation with a call to action, but we recommend closing with a clincher â a final story, a compelling statistic or even an inspirational quote that will leave an audience thinking long after the last slide has concluded. Beautiful.ai users can choose from all sorts of different Smart Slide templates to serve as their closing slide , and add engaging images and even video to help keep an audience interested until the very end of the product presentation and beyond.
9. Delegate with deadlines
Collaboration can be key to designing a powerful product presentation, and the Beautiful.ai Teams Plan makes it easy to get the entire team involved and on task. Delegate different slides or portions of the slide deck to specific team members, then be sure and set deadlines to keep everyone on schedule. Thereâs no need to worry about scattered slides with the Beautiful.ai Team Plan . Keep everything in one place with our single, searchable library. Slides are instantly synced when changes are made, so everyone is always working on the most current version at all times.
10. Conduct a product reflection
Also known as a project retrospective, a product reflection helps teams dive deep into completed projects, assessing what worked and what could have been better. The process helps to inform future planning, but it has the potential to be a tedious task that gets left by the wayside once a product presentation is completed. By using Beautiful.aiâs project retrospective template, however, project managers can create an effective product reflection in half the time. The customizable template features all the necessary slides for a powerful retrospective including project inventory, time investment, feedback and wins. By using the project retrospective presentation template , teams can better understand where their efforts paid off and how they can improve future projects.
Samantha Pratt Lile
Samantha is an independent journalist, editor, blogger and content manager. Examples of her published work can be found at sites including the Huffington Post, Thrive Global, and Buzzfeed.
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A Detailed Guide on How to Create a Powerful Product Presentation
We live in an era of unlimited goods and services. Every article that we consume has many other variants in the market. In such times of cut-throat competition, it is crucial to create a competitive edge and market your products strategically with stunning product presentations.
A great product presentation is key to capturing the attention of potential clients, demonstrating the value of your products, and closing sales.
In this article, we will walk you through the steps for creating a powerful product presentation, along with some examples to inspire your own. This article covers the following topics-
- What is a Product Presentation
- What is the Importance of a Product Presentation
- How to Craft Effective Product Presentations
- Templates that You Can Use in Your Product Presentation
- Real-Life Examples of Splendid Product Presentations
What is a Product Presentation?
A product presentation is an important marketing tool that is used to raise awareness of, showcase, and promote your product to potential clients and investors. The core purpose of such a presentation is to create anticipation, excitement, and hype around the product and ultimately persuade the customer to purchase it.
A successful product presentation should always be tailored according to the needs and interests of the audience. It should cover their pain points, provide them with solutions, and also make them understand how your product fits into their demographics and culture.
Importance of Product Presentations
1. communicate your unique selling proposition (usp).
One of the most important aspects of a product presentation is to effectively communicate the benefits, unique selling propositions, and exclusive features of your product. It is especially important for complex products or services that may be difficult to understand without a visual representation.
For example, if you are a company that sells wooden and sustainable toys for kids, you can dedicate a few slides in your presentation to highlight how your toys are safe for children and the environment.
2. Showcase Your Credibility and Expertise
Product presentations are an opportunity to showcase your credibility and expertise in your industry. By demonstrating your products and services in a professional manner, you can establish yourself as a trusted source of authority in your field. You can include testimonies and reviews of existing customers and build trust amongst your potential customers.
3. Deliver a Memorable Experience
Product presentations can be more than just presentations. If delivered creatively, they can be transformed into an amazing experience that leaves a lasting impression on your target audience. It can be extremely beneficial for keeping your products in their memory lanes for a long.
4. Improves Sales
Product presentations can have a direct impact on sales performance. When your potential customers are aware of the benefits and competitive edge of the products and have trust in your company, they will not hesitate to purchase your products. Thus, product presentations can increase sales and lead to massive growth for companies.
Templates that You Can Use in Your Product Presentations
You can save much of your time and energy by using expert-designed templates in your presentations. Crafting your slides from scratch can be extremely burdensome and tedious. Thus, it is better to add customizable templates to your slides and make your presentations look more professional and stunning.
1. Product Roadmap
A product roadmap showcases the journey of your product. Right from the idea behind it to its execution, it covers all areas of how the product was brought to life. You can incorporate this template in your presentation to throw some light on the milestones of product development and showcase the release plan.
2. Geological Maps
Using maps in your product presentations can elevate the look of your slides and help you depict your brand presence. Harness the power of maps and showcase your customer base from various locations. You can also highlight areas with high demand for your product and locations where you wish to launch your next product.
3. Product Benefits
Highlight the benefits of your products and put emphasis on their value with this template. You can use it to highlight the core competence and unique features of the product that differentiate it from others in the market.
4. Product Icons
Using product icons in your presentations, you can instantly capture the attention of your audience. You can complement icons with text to increase comprehension or replace text with icons to save space on your slides for other crucial content.
5. Product Vision
By using this template in your presentation, you can visualize a roadmap for your product. It will help you display your vision for the product, how you wish to develop it, and bring it to life.
6. Product Comparison Table
The product comparison table can be used to showcase a comparison of pricing and features of products of various brands and companies. You can also use it to display how your organizationâs services and products are better than those of competitors.
7. Product Features
Highlight your productâs features and its USPs with this template, ensuring your presentation puts emphasis on the selling points and uniqueness of your products. You can also talk in detail about the productâs design, quality, functions, and much more using this deck.
How to Create an Effective Product Presentation
Let us understand a few ways how you can create effective and memorable product presentations. Here are four tips with examples that will help you.
1. Get to Know Your Audience and Identify Your Goal
The first step to creating a stunning product presentation is to know your audience well. You must identify their expectations from the presentation and get to know their needs and wants.
You can answer the following questions and analyze your audienceâs requirements-
- Are you presenting to potential investors or to customers?
- What do they expect from your presentation?
- What are their age group, gender, and background?
- Are they the right fit for your product or service?
Once you answer these questions, you can curate a presentation that would meet the expectations of your audience. It can help you keep them engaged and increase the chances of lead generation.
For example, Appleâs product presentations are an example of how you should identify the audience and the goal. The company knows that its audience is tech-savvy consumers, and its goal is to create excitement and anticipation for its latest product release.
2. Define Your Message and Create a Structure
Next, you must define the message that you wish to deliver. What is the core message that you want to communicate about your product, and how will you structure your presentation to convey it?
A well-structured presentation should have a clear beginning, a middle with the pros and cons of the product, and an end with a logical flow that guides your audience through the core message.
For instance, Teslaâs product presentations are structured around the companyâs mission. They highlight how the company aims to accelerate the worldâs transition to sustainable energy. Each presentation showcases its latest products and technology and always ties back to its overarching message.
3. Harness the Power of Visuals and Graphics
People are more likely to remember information when it is presented in a visual form. Thus, using high-quality images, videos, and infographics can add life to your slides. You can incorporate multimedia such as GIFs, showcase your products with the help of augmented reality, demonstrate online avatars with NFTs, incorporate animations, etc.
For instance, luxury fashion house Gucci became the first in its field to launch its collection with an augmented reality fashion show. It started selling its items in the form of NFT tokens and became the talk of the town. This collaboration of fashion and technology made its campaign one of the best product presentations to date.
Have a look at it here – https://vaultartspace.gucci.com/
4. Create a Sense of Exclusivity
Everybody has a fear of missing out on anything that is termed as exclusive or is available for a limited period of time. Product presentations usually create a sense of exclusivity and persuade the customer to buy the product.
Let us understand it with the example of a luxury fashion brand, Hermes, and its iconic Birkin bag. Hermes offers extremely limited quantities of the Birkin, and to own it, one needs to take an exclusive appointment with the company. The waiting list can last for up to even six years, which has increased the anticipation for Berkin even more. This strategy of exclusivity has helped the luxury brand to create massive hype and create a stunning product presentation for the world.
Real-Life Examples
Let us have a look at some of the best product presentations that have left an impeccable impression and created outstanding impacts.
1. Apple’s Product Launch EventsÂ
Apple is known for its unique product launch events. These events are not just about showcasing new products, but are also an example of what a stunning product presentation looks like.
Apple’s presentations are staged in a theater-like setting, with dramatic lighting, music, and absolutely stunning visuals. The products themselves are showcased in a way that is both informative and visually appealing. These presentations are typically delivered by the highest-level executives of Apple, such as the CEO of the company, to give importance to and highlight the value of the products.
2. Coca-Cola’s “Share a Coke” Campaign
Coca-Cola’s “Share a Coke” campaign is an excellent example of a unique product presentation. The campaign replaced the Coca-Cola logo on bottles with popular names and phrases, such as “Share a Coke with John” or “Share a Coke with a Friend.”
This unique presentation created a personalized experience for the consumer, making them believe that the entire product was created just for them. It added value to the customerâs experience and made them buy the product more often.
3. GoPro’s “Be a Hero” Campaign
GoPro’s “Be a Hero” campaign is another example of a unique product presentation and how you can create a community around your product.
In this campaign, the company encouraged customers to share footage from their GoPro. This highlighted the productâs capabilities and inspired others to use the product in creative ways. This presentation not only highlighted the product’s features but also created a sense of togetherness among GoPro users.
4. Samsungâs Galaxy Fold Launch
Samsungâs launch of the Galaxy Fold phone in 2019 was a massive success, and hereâs how the company tactfully launched the device.
Samsung started by highlighting its edge in being the latest in technology to manufacture a phone that can be compact yet useful. In its demonstration, it unveiled a sleek design and unfolded it to showcase a bigger screen that would be more comfortable for the human eye. This stunning product presentation led to huge sales for the tech giant.
Product presentations are great opportunities for companies to launch and sell their products to the world. The quality of presentations can determine the success of products in the market.
With the rise of digital platforms, presentations have become easier to create and share with a bigger audience. By using expert-designed templates and graphics , companies can make their presentations mind-blowing and demonstrate their products in an interactive manner.
We hope this article helps you in your next product presentation. Let us know what you think in the comment section below!
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How to create and deliver an impactful product presentation
As a product leader, a crucial part of your job is to communicate with and present to other teams across your company (e.g., the engineering team, the sales team, etc.).
One of the best ways to do this is to deliver a product presentation. In this guide, weâll share some tips on how to prepare and deliver an effective product presentation that cuts to the chase and aligns stakeholders on your product direction .
How to structure your product presentation
Giving a good, short, and sharp product presentation can be done in a super straightforward way that effectively follows the Pain-Agitate-Solution (PAS) framework.
This three-step framework is a great tool to help you frame a compelling story around your product strategy and align and rally the team around a common goal.
From there, based on the information presented in the first three sections, explain, in audience-appropriate terms, what you plan to do to solve customersâ problems and how you plan to do it.
Following this structure, your product presentation should flow as follows:
- What will you do?
- How will you do it?
This is your chance to set up the entire presentation and create a memorable first impression.
You want to keep this section short and to the point. In some cases, this could be your first interaction with a team, executive, investor, prospect, or customer, so make it count.
Start with an image that figuratively or literally depicts the problem and add some text. For example:
- âIs this you?â
- âThis is our customerâ
- âThis is our focus for the next quarterâ
A good example of a pain point is the way people used to seek support for their software products: They would email or call a support contact, send screenshots and attachments, and explain â often poorly â the steps they took so the agent could attempt to reproduce the problem.
Once youâve identified the problem, itâs time to agitate it â in other words, make the problem seem as big and as urgent as possible.
The goal here is to get your audience members thinking about how much better things could be if this problem were solved.
Describe the implications if the problem goes unaddressed: What are the consequences of not solving it? Again, make this relatable and digestible for your audience.
Instead of slides upon slides of market insights and trends analysis , this is a great place to drop in two or three key stats to back up your argument and highlight the problem youâre setting out to solve.
For example:
3. Solution
Finally, itâs time to introduce your solution. This is where you get to talk about how you plan to solve the customerâs problem.
Be sure to focus on the features and benefits that matter most to the customer . What makes your product unique? Why should people care?
Ideally, you should have an image that depicts â figuratively or literally â what a successful customer looks like. Bonus points if you include a quote from a real customer that explicitly indicates a cessation of the pain referenced in the first slide.
The tone you want to present is something like, âFear not! There is a product with a solution. Hereâs how it will help our users solve their problems.â
4. What will you do?
What will you do to help your customers solve their problems?
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Describe the features and benefits using language that resonates with your audience. The goal is to help them understand how your product will improve the lives of your customers.
5. How will you do it?
Finally, you get the slide that most people are after: the product roadmap .
Explain to your audience how you plan to achieve the goals and objectives outlined in your roadmap. What do you plan to focus on today, tomorrow, and beyond?
The roadmap section of your presentation is also an opportunity to showcase the product in action.
A live demonstration or video serves as an effective tool for promotion and solidifies understanding. By walking through the productâs use, you can help the audience understand how your product solves customer problems.
What is the goal of a product presentation?
Following the PAS framework when creating and delivering a product presentation will help you persuade internal stakeholders of the productâs value and gain the buy-in you need to execute your roadmap .
An effective product presentation clearly articulates the problem, agitates its implications, introduces a solution, and outlines what you will do and how you will do it. This framework is designed to help product managers rally product and cross-functional teams around common goals.
Using storytelling techniques and referencing key data points as you go through these steps helps you captivate your audience and drive home key points. This product presentation format can work for product introductions, product strategy, quarterly kick-off meetings, sales pitches, marketing briefs , and more.
Product presentation template
Click here to access the template I used to create the example presentation referenced throughout this guide.
To customize this product presentation template , select File > Make a Copy or download the file to your computer.
How to deliver an engaging product presentation: 4 tips
By this point, youâve prepared an awesome presentation. Now itâs time to deliver it.
Here are some tips on how to take that compelling presentation you created and deliver it with the oomph it deserves:
- Know your audience
- Start with a bang
- Keep it concise
- Engage with your audience
1. Know your audience
The first step to giving an effective presentation is to know your audience:
- Who are you presenting to?
- What are their needs and wants?
- How knowledgeable are they about the subject matter?
Answering these questions will help you tailor your presentation so that it resonates with your audience.
For example, if youâre presenting to a group of engineers, youâll want to focus on the technical aspects of your product . If youâre presenting to a group of salespeople, youâll want to focus on how your product can be sold effectively.
By understanding who your audience is, you can ensure that your talking points hit the right note.
2. Start with a bang
You only have one chance to make a first impression and hook the audience, so make it count by highlighting the problem in powerful, impactful terms. The first few minutes of your presentation are crucial in terms of setting the tone and grabbing your audienceâs attention.
One way to do this is to start with a strong opening statement that tells your audience exactly what to expect from your presentation.
For example, you could start by saying something punchy and ambitious, like: âOur new product has the potential to revolutionize the way we do business.â This will immediately pique the interest of your audience and set the stage for the rest of your presentation.
3. Keep it concise
When it comes to presentations, less is almost always more. No one wants to sit through a long, drawn-out presentation â theyâll tune out before you even get to the good stuff.
The product presentation template used in the example above only includes five slides; thereâs no real need to go beyond that. The template is versatile enough to be used across many different types of audiences.
Get your point across in as few words as possible. Use short sentences and bullet points instead of long paragraphs and resist the urge to include too much information.
Remember, you can always provide more details later if necessary; for the core presentation, just focus on hitting the key points.
If needed, add an appendix that you can jump to depending on the audience. For example, you might have a marketing spend breakdown, engineering resourcing by team, or more elaboration on the detail of the product roadmap.
4. Engage with your audience
An effective presentation is not a one-way street; it should be interactive and engaging.
Donât just stand at the front of the room and lecture your audience. Instead, try to get them involved in what youâre saying. Ask questions, invite input from the group, and encourage discussion.
The more engaged your audience is, the more likely they are to remember what youâve said â and, hopefully, buy into it.
Giving an effective product presentation doesnât have to be difficult â it just takes a little planning and preparation.
By following these tips, you can be sure that your next product presentation goes off without a hitch!
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Tips To Create A Powerful Product Presentation Plus Examples
Have you ever attended a product presentation that left you feeling underwhelmed and unimpressed? Maybe the speaker was dry and uninspiring, or the product itself didn’t seem all that exciting. Whatever the reason, a lackluster product presentation can be a real letdown.
But what if there was a better way? What if you could create a PowerPoint product presentation that wows your audience and leaves them eager to learn more?
This blog will share some inspiring product presentation examples to help you take your presentations to the next level.
We’ll also provide tips and tricks to help you create an informative and memorable product presentation.
What is a Product Presentation, and why itâs important?
Product presentations are an essential part of any business, as they help showcase the features and benefits of a product to potential customers or investors. A product presentation serves as a means of communication to showcase a product’s noteworthy attributes and advantages. It also exemplifies how the product addresses a specific problem or fulfills a particular requirement.
The importance of product presentations cannot be overstated, as they play a vital role in the success of a product launch or marketing campaign. Here are some reasons why product presentations are so important:
- Captures attention: A well-executed product presentation can capture the attention of potential customers and investors, making them more likely to remember your product and consider investing in it.
- Demonstrates value: A product presentation can effectively demonstrate the value of a product, highlighting how it can solve a particular problem or meet a specific need.
- Builds credibility: A professional and engaging product presentation can help build credibility for your product and brand, making customers more likely to trust and purchase from you.
- Increases sales: A presentation for a product can help increase sales by effectively communicating the features and benefits of a product and convincing potential customers that it is worth their investment.
- Differentiates from competitors: A well-designed presentation can differentiate your product from competitors in the market, highlighting what sets it apart and making it more attractive to potential customers.
Key Elements of a Product Presentation
When it comes to creating a successful new product presentation , there are several vital elements that you should include to ensure your message is clear and compelling. Let’s explore each of these elements in more detail:
Introduction
Your introduction should capture your audience’s attention and give them a reason to listen. Consider starting with a thought-provoking question, a startling statistic, or a personal anecdote related to the problem your product solves.
Company Overview
This is your chance to give your audience background information about your company , including your mission statement, history, and notable achievements. This helps build credibility and establish trust with your audience.
The Problem
Clearly define the problem that your product solves and why it’s crucial. Use real-world examples or statistics to help your audience understand the significance of the problem.
Product and Solution
This is the meat of your presentation, where you introduce your product and explain how it solves the problem you just defined. Use clear, concise language and visuals to demonstrate how your product works.
The Promise of Value or Benefits
Elucidate your product’s advantages and potential to enhance your customer’s life quality. Emphasize the distinctive characteristics that differentiate your product from rivals and justify why it’s a valuable investment.
Product Positioning
Describe the position of your product in the market and its comparison with similar products. Accentuate your unique selling proposition (USP) and justify why your product is the most suitable option for your intended audience.
Use Cases and Social Proof
Use real-world examples and case studies to demonstrate how your product has helped other customers. Incorporate endorsements or evaluations from contented customers to establish social proof and build trust.
Call-to-Action
End your presentation with a clear call to action, such as a website or phone number to contact for more information or to make a purchase. Simplify the process for your audience to proceed to the next step.
By including these key elements in your product presentation design , you’ll be well on your way to creating a compelling message that resonates with your audience. So, take the time to carefully craft each element and watch as your product presentation helps drive success for your business.
The 8 Steps Formula To Craft a Powerful Product Presentation
Are you ready to create a product presentation that genuinely captivates your audience and drives success for your business?Â
A robust product design presentation requires strategic planning, compelling content, and engaging PowerPoint graphics . In this section, we’ll walk you through the eight steps you must follow to create a presentation that showcases your product in the best possible light.Â
So, let’s dive in and explore the formula for crafting a robust product design presentation that leaves a lasting impression on your audience.
Start with a captivating introduction
Your introduction is your first impression of your audience , so it’s essential to make it count. Consider starting with a story, a surprising statistic, or a thought-provoking question related to your product.Â
This will aid in captivating your audience and pique their interest in what you have to communicate. You can also use your introduction to outline the key points you’ll cover in your presentation.
Stay on brand
Consistency is key in branding, and your product presentation should reflect your brand’s personality and values. Employ uniform branding components in your presentation, such as colors, fonts, and logos. This will strengthen your brand identity and render your presentation more memorable.
Leverage a product roadmap
A product roadmap can help you showcase your product’s features and benefits in a clear, organized way. Consider using a timeline template or flowchart to highlight critical milestones and show how your product has evolved.
Write promising content
Your content should focus on your product’s benefits rather than just its features. Use clear, concise language and emphasize the value your product can bring to your customers’ lives.Â
Clarify how your product resolves an issue or fulfills the necessities of your intended audience. You may also employ storytelling techniques to render your content more relatable and captivating.
Use engaging visuals
Visuals are a vital component of any product launch presentation . Utilize top-notch images, videos, and graphics to illustrate your ideas and maintain your audience’s interest.
Ensure your visuals are relevant to your content and support your key messages. In addition, you may use visual aids to separate the text and enhance the visual appeal of your presentation.
Showcase a demo
A live product demo can be a powerful way to showcase your product’s capabilities and build excitement. Consider showing your product in action to help your audience visualize how it works. Keep your demo concise and focused on the key features and benefits.
Share success stories
Use case studies or testimonials from satisfied customers to build social proof and establish credibility. This can assist in persuading your audience that your product is a valuable investment.
Use real examples relevant to your target audience and explain how your product helped solve a problem or achieve a goal.
End in an actionable way
Conclude your presentation with a distinct call to action, such as a website or phone number for further details or to make a purchase. Facilitate your audience in proceeding to the next step and converting them into customers.
You can also use your call to action to reinforce the key benefits of your product and remind your audience why they should choose your product over the competition.
Winning Product Presentation Examples That Convert and Sell
Product strategy deck powerpoint template.
This PowerPoint product strategy deck showcases the product strategy and gives a detailed insight into the customer, product, company, and competition, defining key success metrics and mapping your product vision with user personas, user journeys, and user stories. Product managers can use this deck to showcase their product strategy to senior management or investors.
New Product Presentation
This product presentation can be a great starting point for product managers to create polished and professional product presentations, giving the product an air of credibility and quality.Â
Such presentations help build trust with potential customers and make them more likely to purchase.Â
Product Features Presentation
This product presentation deck focuses on the product’s benefits. By highlighting the benefits, the presentation helps the senior management understand how the product will solve customersâ problems or meet their needs. It is crucial to map out product features with benefits to showcase how the product solves customer problems or meets their needs.
It also builds trust with the customer. The presentation shows that the company is transparent and trustworthy by providing accurate and detailed information about the product.
Collection of Product Roadmap templates
The product roadmap template helps demonstrate the product vision and the company’s plans. By showing the product’s development direction, the presentation helps stakeholders understand where it is headed and how it will evolve. This collection offers various ways of showing product roadmap for your product presentation.Â
Collection of Product Planning
Product Planning is a crucial part of product development. Use a product planning template to showcase a clear direction for the product. It helps to define the product’s goals, target market, and competitive landscape. This clarity can attract potential customers who want to know that the company has a clear plan for the product’s success.
It also illustrates the product development process and how the company plans to bring the product to market. Detailed planning helps build trust with potential customers by demonstrating the company’s well-thought-out product development plan.
Collection of Product Review
A product review template is one of the winning product presentation examples that convert and sell because they help to showcase the product’s features and benefits through the eyes of actual customers. By including customer reviews and testimonials in the product presentation, potential customers can see how others have used and benefited from the product.Â
This helps build trust and credibility with potential customers, increasing sales and conversions. Additionally, product review templates can help identify improvement areas and provide valuable feedback for the product development team.
Collection Of Product Performance
These winning product performance presentation examples are guaranteed to convert and sell by demonstrating the product’s performance in an eye-catching and engaging way.Â
Showcasing the product’s impressive performance can build trust and credibility with your audience, leading to increased sales and conversions.Â
Common mistakes to avoid while delivering a product presentation
Delivering a product presentation can be daunting, but it’s also a chance to exhibit your product and convince prospective customers to invest in it. However, several common mistakes can detract from the effectiveness of your presentation.
From failing to define your presentation goal to not scoping out the presentation venue ahead of time, we’ll cover everything you need to know to deliver a successful product presentation.
Not defining your presentation goal
One of the most prominent mistakes presenters make is not clearly defining the goal of their presentation. Before commencing the creation of your presentation, take some time to ponder on what you aim to accomplish.
Are you trying to persuade investors to fund your product?Â
Are you showcasing new features to existing customers?Â
Knowing your goal will help you structure your presentation and focus on the most critical points.
Not preparing enough for the presentation
A lack of preparation can lead to a lackluster presentation. Ensure you allocate ample time to prepare your content and practice your delivery . Practicing your presentation can also assist you in recognizing areas where modifications are required.
Not knowing who your audience is
Understanding your audience is critical to delivering an effective product launch presentation . Make sure you tailor your presentation to the interests and needs of your audience. Researching your audience beforehand can also help you anticipate their questions and concerns.
Not checking if the presentation file is working
Technical difficulties can be a significant distraction during a presentation. Make sure to test your presentation file on the equipment you’ll be using ahead of time to avoid any surprises.
Not scoping out the presentation venue ahead of time
Arriving at the presentation venue without knowing what to expect can add unnecessary stress to your presentation. Visit the venue beforehand to familiarize yourself with the space and equipment.
Too many animations
Although animations can enhance the visual appeal of your presentation, excessively using them can be disruptive. Ensure your animations are relevant to your content and don’t detract from your message. Remember that simplicity and clarity are vital to delivering an effective product presentation.
Wrapping It Up
A product presentation can make or break the success of your product launch. By implementing the key elements we discussed earlier and avoiding common mistakes, you can create a powerful presentation that will wow your audience and leaves a lasting impression.
Remember to maintain your brand image, employ captivating visuals, and exhibit your product’s unique value proposition. Also, do not hesitate to derive inspiration from the remarkable product presentation ideas we provided.
With these tips and a little creativity, you can deliver a presentation that will captivate your audience and drive sales for your product.
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Crafting a Powerful Product Presentation: A Comprehensive Guide
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Table of contents, how do you make a product presentation, what do you present in a product presentation, what is a good product presentation, best practices in presenting a new product, what are the benefits of presenting a product, how do you present a product to a customer, top 8 presentation software or apps:.
Introducing a new product or service can be a challenging task. That's where a product presentation comes in handy. It is an invaluable tool to present...
Introducing a new product or service can be a challenging task. That's where a product presentation comes in handy. It is an invaluable tool to present the product's key features and value proposition in a persuasive way. But how do you create an impactful product presentation?
Creating a product presentation involves a careful blend of content, design, and delivery strategy. Utilizing presentation templates can significantly ease the process. Many platforms, like PowerPoint and Google Slides, offer a wide array of presentation templates suitable for various industries and audiences.
Start your presentation with an attention-grabbing intro. This sets the stage for what's to come and immediately captures the audience's attention. Follow this with an outline of what will be covered in the presentation. Here, you may introduce the product manager or team members who will present various segments.
To create a compelling story around your product, focus on the pain points it solves. Showcasing a product roadmap, using infographics, graphs, or timelines, can be very effective. This visually communicates how your product has evolved and where it's heading.
Design plays a pivotal role in the presentation. A clean, professional look with easy-to-read fonts helps your key points stand out. Adhere to brand guidelines to ensure a consistent visual identity. Visual aids like pictures, videos, and diagrams can further enhance your presentation.
In a product presentation, you present all aspects of the product that are relevant to the potential customers or stakeholders. Begin with the product's features, emphasizing how they address customer needs. An effective way to build trust and authenticity is through testimonials and case studies, as they provide social proof of your product's benefits.
Pricing is another crucial aspect to address. Be transparent and elaborate on the value the customer receives for their investment. Include a clear call to action, telling your audience what you want them to do next.
A good product presentation effectively conveys the value of the product to the target audience. It tells a compelling story, keeping the audience engaged from start to finish. It's not just about the slides or pitch deck, but how the information is presented.
Use techniques like the 'Problem-Solution-Benefit' approach. Identify a problem (pain points), introduce your product as the solution, and highlight the benefits. This aligns your product with the audience's needs and wants.
Include social media mentions, user reviews, or notable achievements to bolster credibility. A great product presentation also leaves room for interaction, questions, and feedback, making the audience feel valued and engaged.
Let's assume you are launching a new fitness app. Begin by expressing the challenges faced by many in managing their fitness routines (the problem). Then, introduce your app as the solution. Show how its features simplify the fitness management process. Display some infographics or graphs to show how the app improves overall fitness over time.
Substantiate your claims with testimonials from beta testers or case studies from a pilot run. Discuss the pricing model, possibly comparing it with other similar apps. Finally, conclude with a call to action like 'Download now' or 'Start your free trial today.'
Presenting a product effectively can significantly increase its chances of success. It allows you to showcase the product's value proposition and benefits clearly, convincing potential customers of its worth. It is a great opportunity to clarify any doubts or misconceptions about the product, giving the sales team an edge.
It also helps set a positive first impression about the product and the company. A successful product presentation can generate buzz, heightening anticipation and leading to a successful product launch.
Presenting a product to a customer involves understanding their needs, tailoring your presentation to address those needs, and highlighting how your product fills that gap. Remember, your main points should revolve around the customer â not the product.
Stress on the product's benefits over features. Use simple, understandable language and avoid jargon. Where possible, offer a hands-on experience or a demo. Reinforce your claims with testimonials or case studies for a more powerful product presentation.
- PowerPoint: This Microsoft product is arguably the most widely used presentation software. It offers a vast range of templates and tools for creating professional presentations.
- Google Slides: A web-based presentation tool that allows real-time collaboration. Its integration with other Google services makes it highly convenient.
- Prezi: Prezi stands out with its zoomable canvas, enabling non-linear presentations. It's ideal for those looking to break away from the traditional slide-by-slide approach.
- Apple Keynote: Known for its clean, intuitive interface and high-quality templates, Keynote is the go-to for Apple users.
- Slidebean: Slidebean offers AI-powered presentation design. You provide the content, and the software takes care of the design.
- Visme: Visme stands out with its vast collection of images, icons, fonts, and templates. It also allows users to animate objects and data.
- Canva: Canva is an online design and publishing tool that offers a variety of presentation templates. It's known for its user-friendly interface and vast library of elements.
- Zoho Show: An online tool that supports real-time collaboration, integrates well with other Zoho apps and Google Drive, and allows importing presentations from other software.
Product presentations are crucial in introducing a product, communicating its benefits, and persuading the audience of its value. With careful planning, understanding of customer needs, and the right tools, you can craft a powerful product presentation that leaves a lasting impression.
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Product Powerpoint Templates and Google Slides Themes
Find the perfect presentation templates to showcase your product and captivate your audience.
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Explore Free Product Presentation Templates
Purple Floral Product Launch Slides
Aesthetic Background Black Friday
Purple Futuristic Product Vision Pitch DeckÂ
Background Blue Business
Pastel Cute Scrapbook Korean Beauty Product Company Profile Slides
About Me + About Us Advertising Agenda
Minimal Classic Clothing Catalog Slides
Aesthetic Brochure Brown
Modern Home Decor and Furniture Catalog Slides
Abstract Aesthetic Brochure
Minimal Doodle Beauty Products Catalog Slides
Aesthetic Branding Business
Product Timeline Slides
Advertising Agenda Animated
Elegant Cosmetic Products Brand Pitch Deck
Aesthetic Background Beauty
Modern Floral Hair Care Products Catalog Slides
Aesthetic Blue Brochure
Modern Tech Products Catalog
Black Catalogue Marketing
Modern Minimal Body Care Products Catalog
Beauty Catalogue Flyer
Cool Fashion Brand Catalog
Catalogue Cool Fashion
Minimal Product User Persona Slides
Black Dark Employee Spotlight
Simple Product Strategy Framework Infographics
Charts Corporate Donut Chart
Bold Amazon Case Study Slides
Amazon Bold Business
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Product overview infographics.
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How to create effective design portfolios and presentations
March 7, 2022
Interested in joining our team at OpenTable? Hereâs a guide for how to nail the portfolio case studies and portfolio presentations.
Portfolio case studies: The opening act
Weâre looking for portfolios that show a balance of process, craft, and a clear understanding of the user and the business. Start by creating 3â4 case studies of shipped work that you want to be hired to do.Â
For each case study, create short sections that discuss the user problem, business goals, research, sketching, wireframes, iterations on the design work, visual design, and project impact and metrics if possible. Weâd also recommend noting the role, responsibilities, who else was on the team, and the project duration. Thereâs little need to share branding or print work unless your product design case studies donât have strong visual design elements.
Think of a portfolio as a balance of show AND tell. By âshow,â have images of sketches, wireframes, collaboration with stakeholders and cross-functional partners, iterations of screens, and visual design. By âtell,â have 3â5 sentences describing the user problem, business goals, research, and why those led to the design decisions they made.Â
Portfolio presentation: Telling your story
The art of presentations is all about storytelling. For a product designer, itâs the story of a project that best represents the type of work they want to continue to do.
To make the most of our time together, we ask that you prepare a portfolio presentation of two projects that you are proud of and have recently completed. Plan on about 45 minutes of presentation, and then 15 minutes for discussion.
We strongly recommend that you prepare a presentation deck, versus presenting directly from your site or design files.
Weâre looking to better understand your design process and would like to see slides covering research, white-boarding, prototypes, iterations, to high fidelity visual design. Demonstration of craft is important to show at all levels of product design.
Hereâs a sample presentation outline to help tell the story of your product work. These work well as individual slides.
1. Who I am (1 min) âââ(feel free to note your preferred pronouns)
2. My design process (1â2 min)
3. Case study 1 (20 min):Â
- Role, responsibilities, project duration
- User problem
- Business goals
- Workflows as flow diagrams or white-boarding
- Qualitative and/or quantitative research: sales feedback, competitive analysis, executive insights, anecdotal feedback
- Connection between research insights to design decisions
- Design iterations and wireframes
- Visual design
- Impact (success metrics, OKRs)
- What would you have done differently? What surprised you?
4. Case study 2 (same information as above) (20 min)
5. Visual design examples (Optional) - If your case studies donât show much visual design and craft, share examples that you personally worked on of icons, illustrations, motion, or any other ways youâve found to show visual delight in experiences.
Share how you approached problems
We also want to understand how you approach tackling design challenges, so take time during the presentation to talk about how you:
- Incorporate empathy and user pain points
- Work within design constraints
- Factor business goals into your design work
- Overcome challenges and obstacles
- Generate ideas and design directions
- Work with cross-functional team members
- Persuade others of the soundness of your decisions
- Handle complexity, such as implications across other parts of a platform or cross-platform
- Measure outcomes, based on research or testing â
Less is more
Now that you have the outline, hereâs are some final tips for each slide:Â
- Include two to three short bullet points or sentences on each slide. No need for paragraphs; this is distracting to the interviewers if youâre reading something different than whatâs on-screen.Â
- Show 1â2 UI screens at most per slide. We are evaluating craft so we need to see the UI elements on-screen. Don't force us to squint or ask you to zoom in.
Practice and embrace feedback
The best way to do well in portfolio presentations is to practice and embrace critical feedback. We recommend finding time to present your portfolio to multiple mentors on ADPList .
Want to join our table?
If you love solving complex problems for some of the most passionate and relatable customers youâll ever meet, and want to work with a close-knit, collaborative team then get in touch.
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Product presentation: best practices & templates for success.
11 min read
As a product manager, itâs not enough to simply come up with a great product that you know will solve the problems of your customers or give the market something it hasnât seen before.
One of the key drivers to product success, is how the product is eventually presented to the market. Pitching your product correctly can make a success out of your hardwork. Pitching it wrong, however, can undo months (potentially years of hard work).
In this guide we take a look at the process of product presentation and outline why itâs important to your brandâs long-term success.
What is product presentation?
Product presentation is the process of bringing your product in front of your customers, whether itâs a new product, or an existing product with new features.
As the name suggests, it involves a presentation (product presentation slides) during which you take potential customers through the details of your product, including what it is, how it works, and how it helps to solve their problems.
A successful product presentation will ensure your potential customers know exactly why they should be interested in your new or updated product and can also help your sales team and marketing team with their plans for further product promotion.
Getting your product presentation right is a critical stage and there are several benefits you can generate with a powerful product presentation.
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Some of these benefits include:
A. Raise more product awareness
Giving a product presentation to potential buyers can generate far more awareness and draw attention to your product. Weâve all seen the slick product presentations by the likes of Apple that are treated as world events.
B. Help your product stand out
Whether youâre looking to entice existing customers with product updates, or establish credibility with new customers, a product presentation can help you stand out above the competition, which is particularly useful if youâre in a competitive or crowded market.
C. Reach a much larger audience
Weâve already mentioned how companies like Apple use product presentations in their marketing strategy. When Apple gives a product presentation or releases new features, it becomes a world-wide event generating interest not just from customers, but from the media.
Generating this wider media interest has many benefits and can create even more hype about your product among current customers and potential customers.
Getting your company name out in the media will help keep you front of mind when customers come to purchase – which is exactly where you want to be.
D. Generate more sales and revenue
Ultimately your product presentation is a sales presentation that sales teams can use to move buyers towards purchasing by demonstrating your product quality and providing specific product details directly to your audience.
What is the purpose of product presentation?
While product presentations can by used as sales presentations, they provide a specific purpose for product managers to help customers understand exactly why they should be interested in your product and what it can do for them.
It also provides an opportunity to be clear about what makes your product unique, but it also helps you tell the story of your product and help make a connection between the product and your customers.
Weâve all heard Simon Sinekâs âStart with Whyâ presentation, this is what your product presentation can do.
It can help customers understand why you do what you do, and provide specific examples of why your product solves their challenges.
Examples of effective product presentations
Effective product presentations can be different from company to company, but many follow the same template and will include many of the same elements.
The best product presentations will include details like:
1. Your company overview
Give customers some background and an idea of who you are as a company and why you do the things you do.
2. The problem you solve
Whether you solve a new problem or solve similar problems but in a better way, you need to be absolutely clear how you meet your customer needs and solve the problems in the market.
3. What the product is
This is your chance to outline all the benefits, features and other details of your latest product. The information you give here will help build trust with customers and increase the chances of them making a purchase.
4. Case studies
If you already developed social proof for your product with customers, then you should include details of this in your product presentation. If you can include testimonials or other instances to demonstrate how your product works, include them.
5. Call to action
Remember, your product presentation can work like a sales presentation (although it will be more focussed on the product and features than a sales presentation) so you should use a call to action to encourage customers to complete an action, like a purchase.
Here are a few examples of effective product presentations weâve seen:
Samsung galaxy note8.
Samsung made great use of visual aids and entertainment to introduce the new Samsung Galaxy Note8 in this product presentation. This goes to show that while you can be effective with a product powerpoint presentation, adding a bit of extra spark can set you apart:
AirBnBâs product presentation is a textbook example of a presentation template that hits all the main points of a great product presentation.
AirBnB keep their product presentation simple, outlining very clearly the problem they solve, where they see themselves positioned in the marketplace, and exactly how the product works.
They also include many figures for revenue, the key benefits they offer and clear use cases when their product would be used.
Tesla Roadster
Tesla is becoming as synonymous with brilliant product presentations as Apple and the presentation of the companyâs Roadster was a great example.
All the features were on full display and the audience were given the real sense they were looking at a genuine market disruptor.
Apple 2008 MacBook Air
Of course it wouldnât be right to have a guide about product presentation and not include the company that has revolutionised this product focussed sales pitch.
The MacBook Air product presentation tagline Thereâs something in the air makes sense completely in the brand guidelines of Apple too.
It creates a story around the product before diving into the details.
What not to do with your product presentation
Of course, while your product presentation slides can get your foot in the door with customers, they can just as easily end with the door slamming in your face if you get it wrong.
And thereâs plenty of examples of what you shouldnât do in a product presentation:
Ignore brand guidelines
Remember, you want customers to associate your brand along side your product so they think of both synonymously. If you prepare a product presentation that jumps around in styles and themes, youâll risk confusing customers.
Using too much information
Thereâs nothing worse than a product powerpoint presentation with big blocks of text that are hard to understand. Itâs not just powerpoint slides that can be a problem of course. While itâs important to give customers information in your product presentations, the key is to give them the relevant information.
Cramming in too much risks them losing the key points.
Having a boring presentation template
Weâve shown with AirBnBâs product presentation that a pdf format and a slide deck outlining the key product details, and a clear product roadmap make for an effective presentation.
That can work when you donât have a physical product.
But as weâve also seen with the likes of Apple, Tesla and Samsung, if you have a physical product, use it to your best advantage.
Make it all about you
This might sound counterintuitive when talking about your product, but the only reason customers are going to care about it is because they get something out of it. Be clear whatâs in it for them, and also try to include them in your product presentation. If you can engage your audience and make your product presentation more interactive thereâs a great chance it will stand out.
Product presentation templates
Your product presentation should be a reflection of your individual brand and product, but a product presentation template can help get you started, and there are plenty available:
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Related resources
Product concept 12 min read, product feedback 14 min read, product metrics 17 min read, product launch 18 min read, product marketing 23 min read, product roadmap 16 min read, product analysis 13 min read, request demo.
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Perfect Product Presentations: 4 Before & After Examples
If you have goods or services to sell, you need a product presentation to highlight your product over the competition. Recently, our client, Pynwheel , came to us for help with multiple product presentations. Most important in persuasive selling competitions is to focus on the client’s needs and make sure your design emphasizes your best selling points.
Here are a few before & after examples of better product presentations:
Put your selling points front & center.
Remember that your content is king. Including stock illustration just for “something visual” takes attention from the important statistics. Your presentation design should focus on promoting your information visually.
Consider how the audience will read the slide
You’ve probably heard that we tend to read slides from upper left to lower right. This isn’t exactly right in all circumstances, but we DO read things according to text hierarchy. Make sure the largest text on your slide contains important information. Demote labeling information, like the Self Tour header here, into a less prominent space on the slide.
Simplify design so the conclusion is clear
Competition slides are key to giving your prospects clear information on how you compare. Make sure that your design is simple and easy to understand at a glance. Set yourself apart visually, and avoid overcomplicating the slide.
End strong: the call to action
Your last slide should contain information on how the prospect can move forward. More than that, you can maximize this last touch by repeating some of your best advantages. Don’t miss an opportunity to remind them why they need you!
Want to see more of our work for Pynwheel? Check out some additional samples from this client .
Want a perfect product presentation of your own? Drop us a line!
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Product design and development powerpoint presentation slides
If you have thought of new product launch, our content-ready product design & development PowerPoint presentation is an apt choice to vent out your ideas and thoughts. This Product launch plan presentation slide includes multiple slides such as distribution mapping, competitive strategies, market attractiveness, development manufacturing, operations and business marketing plans, digital marketing communication plans, budgeting template, repositioning strategy, building brand preference, operations cost analysis, marketing and launch cost analysis, business and financial analysis, feasibility and review, evaluating scores, alpha & beta testing timelines, quality check and launch monitoring dashboard etc. You are just a few clicks away to put up these PPT templates into your presentation. The product management presentation designs can also be used for a couple of subjects such as market entry strategy, product promotion, launch plan, product market strategy, brand management and market penetration. Download our product design & development PPT graphics to make impressive presentation. Establish your authority with our Product Design And Development Powerpoint Presentation Slides. Display ability to control.
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PowerPoint presentation slides
This PowerPoint presentation incorporates 79 slides. This presentation is valuable for team leaders, company managers, business developers, and product managers. Users can easily customize PowerPoint designs as all of these are 100 % editable in PowerPoint. PowerPoint presentation templates are compatible with Google Slides. All PPT slides are accessible in both standard and widescreen formats.
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âAt its most basic level, a product is a solution thatâs sold to fulfill a need.â says Dave Franchino, President of the leading product design and innovation agency Delve.
Design and development are the life and blood of the creation of any product. The design of the product is about its aesthetics, functionality, and usability. Whatever the product may be, the process of design creation remains the same. One of the main elements of a product design is the development of the product prototype which aligns with the customerâs requirements and standard.
Product development, on the other hand, is a multi-stage process which includes creating, designing and launching new products in the market. It requires collaboration between teams, such as design, engineering, cost analysis, life cycle management, and more.
These PPT Templates provide a framework to analyze and monitor the smooth launch of a product and its post launch assessment. It highlights dashboards, roadmaps, tables, charts and other graphics which saves the valuable time of drafting a PPT from scratch. These slides are 100% editable and customizable, providing you with a much-needed headstart.
Let's explore a few of the slides from the bundle now!
Template 1: New Product Introduction
Introducing a new product in the market requires more than just launching it. For example, this PPT Slide showcases the launch for a device that locks and unlocks the door from your smartphone. An introduction must highlight the product idea and its brief along with product details.
Template 2: New Product Detailed Overview
This PPT Template illustrates an overview of the new product. This is an important slide to inform potential investors or customers about aspects of the product. These details include strategies, product advantage, market attractiveness, synergies, technical feasibility and profitability analysis.
Template 3: Understanding Customer Needs
Every product development and design is based on the needs and requirements of the potential customers. This is based on understanding the customer, what they do, when they buy, how they buy and what they expect of you.
Template 4: External Source of New Product Ideas
This template highlights the external source of new product ideas. This includes market research, competitors, learning, long range studies, market gap analysis and consumer activity analysis. These are some of the possible sources of data that could be the solid information to create a new product.
Template 5: Internal Sources of New Product Ideas
Apart from external sources, a few internal sources are also an important source of data. The internal sources may include management, innovation group meetings, sales force, stockholders, employee suggestions and research and engineering.
Template 6: Product Roadmap
A roadmap guides the design and development of the product. This PPT Template showcases how to draw up a quarterly roadmap of a financial year. It starts from product launch in the first quarter, technical support portal the second, followed by my bootstrap upgrade, data logging module, chrome support and public API.
Template 7: Category Analysis
After the testing and final approval of the concept, a business case has to be put together to assess whether the new product will prove effective. This slide highlights category analysis with elements like consumption drivers, price, packing formats types and materials and polishing claims or trends. These elements are accompanied by their respective icons.
Template 8: Product Life Cycle Stages
This PPT Template highlights the life cycle and stages of a product. It starts with an introduction, which includes researching, developing and launching the product. The next stage is growth which highlights sales and its growth rate, maturity rate and its decline, the final stage.
Template 9: Maturity Stage
This PowerPoint Template illustrates the status of the product at the maturity stage. It highlights elements like sales which are at peak, costs which are low per customer, profits which are high, and marketing objectives which maximize profit while defending market share. This slide also highlights the product details, price, distribution and advertising.
Template 10: BCG Matrix
A BCG matrix assists companies in analyzing their product portfolio by classifying them into categories like cash cow, dog, star and question mark based on growth rate and market share. Each of the four quadrants represent profitability. Cash Cows represent low growth and high share; star represents high growth and high share; question mark highlights high growth and low share; and dog illustrates low share and low growth.
THE FIRST STEP IS CURRENT SCENARIO ANALYSIS
The design and development of any product or service starts by analyzing the current market trends, planning and developing it for the final launch. The designing and development of a product move together. Employing these templates provides you with a structure for monitoring and analyzing the product pre and post the launch.
Product design and development powerpoint presentation slides with all 79 slides:
Your intelligence will get them glued due to our Product Design And Development Powerpoint Presentation Slides. It will get their brains hooked.
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10 Steps to Creating a Powerful Product Presentation
A product presentation is a presentation you use to introduce your company's new or renovated product, or a newly developed feature, for people to get to know more about it. In this type of presentation, you'll take your audience through what it is, how it works, and how it helps solve their problems. For example, the Tinder pitch deck and ...
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How to Create a Great Product Presentation
This is where product presentation templates are a must-have in your library. These presentations serve as the foundation upon which a compelling narrative is built. They offer a structured canvas to showcase the product's features, benefits, and uniqueness. But more than that, they transform complex ideas into visual stories that resonate ...
Thus, it is better to add customizable templates to your slides and make your presentations look more professional and stunning. 1. Product Roadmap. A product roadmap showcases the journey of your product. Right from the idea behind it to its execution, it covers all areas of how the product was brought to life.
2. Start with a bang. You only have one chance to make a first impression and hook the audience, so make it count by highlighting the problem in powerful, impactful terms. The first few minutes of your presentation are crucial in terms of setting the tone and grabbing your audience's attention.
The 8 Steps Formula To Craft a Powerful Product Presentation. Are you ready to create a product presentation that genuinely captivates your audience and drives success for your business?. A robust product design presentation requires strategic planning, compelling content, and engaging PowerPoint graphics.In this section, we'll walk you through the eight steps you must follow to create a ...
To create a compelling story around your product, focus on the pain points it solves. Showcasing a product roadmap, using infographics, graphs, or timelines, can be very effective. This visually communicates how your product has evolved and where it's heading. Design plays a pivotal role in the presentation.
Product Powerpoint Templates and Google Slides Themes
Free Google Slides and PPT Templates Product-Themed
Here's a guide for how to nail the portfolio case studies and portfolio presentations. ... prototypes, iterations, to high fidelity visual design. Demonstration of craft is important to show at all levels of product design. Here's a sample presentation outline to help tell the story of your product work. These work well as individual slides. 1.
Product Presentation: Best Practices & Templates for ...
Samia Rahman. 2 14. Best Digital Product Presentation Designs. anass ouahid. 1 4. 3D Floor Plans of Hospital Interiors. Max Kulich. 176 5k. Upgrade to Behance Pro today: Get advanced analytics, a custom portfolio website, and more features to grow your creative career.
Perfect Product Presentations: 4 Before & After Examples If you have goods or services to sell, you need a product presentation to highlight your product over the competition. Recently, our client, Pynwheel, came to us for help with multiple product presentations. ... Your presentation design should focus on promoting your information visually.
Telling a great story about your experience and your work is one of the most important parts of landing a product design role. Get a jump start on your next portfolio presentation with this easy-to-use template! Featuring: 15 page templates with common presentation layouts. Minimal branding that's easy to customize to your personal taste.
The product management presentation designs can also be used for a couple of subjects such as market entry strategy, product promotion, launch plan, product market strategy, brand management and market penetration. Download our product design & development PPT graphics to make impressive presentation.