type of sales presentation

7 Amazing Sales Presentation Examples (And How to Make Them Your Own)

7 Types of Slides to Include In Your Sales Presentation

Inside the mind of your prospect: change is hard, before-after-bridge: the only formula you need to create a persuasive sales presentation, facebook — how smiles and simplicity make you more memorable, contently — how to build a strong bridge, brick by brick, yesware — how to go above and beyond with your benefits, uber — how to cater your content for readers quick to scan, dealtap — how to use leading questions to your advantage, zuora — how to win over your prospects by feeding them dots, linkedin sales navigator — how to create excitement with color, how to make a sales pitch in 4 straightforward steps, 7 embarrassing pitfalls to avoid in your presentation, over to you.

A brilliant sales presentation has a number of things going for it.

Being product-centered isn’t one of them. Or simply focusing on your sales pitch won’t do the trick.

So what can you do to make your offer compelling?

From different types of slides to persuasive techniques and visuals, we’ve got you covered.

Below, we look at data-backed strategies, examples, and easy steps to build your own sales presentations in minutes.

• Title slide: Company name, topic, tagline
• The “Before” picture: No more than three slides with relevant statistics and graphics.
• The “After” picture: How life looks with your product. Use happy faces.
• Company introduction: Who you are and what you do (as it applies to them).
• The “Bridge” slide: Short outcome statements with icons in circles.
• Social proof slides: Customer logos with the mission statement on one slide. Pull quote on another.
• “We’re here for you” slide: Include a call-to-action and contact information.

Many sales presentations fall flat because they ignore this universal psychological bias: People overvalue the benefits of what they have over what they’re missing.

Harvard Business School professor John T. Gourville calls this the “ 9x Effect .” Left unchecked, it can be disastrous for your business.

According to Gourville, “It’s not enough for a new product simply to be better. Unless the gains far outweigh the losses, customers will not adopt it.”

The good news: You can influence how prospects perceive these gains and losses. One of the best ways to prove value is to contrast life before and after your product.

Luckily, there’s a three-step formula for that.

• Before → Here’s your world…
• After → Imagine what it would be like if…
• Bridge → Here’s how to get there.

Start with a vivid description of the pain, present an enviable world where that problem doesn’t exist, then explain how to get there using your tool.

It’s super simple, and it works for cold emails , drip campaigns , and sales discovery decks. Basically anywhere you need to get people excited about what you have to say.

In fact, a lot of companies are already using this formula to great success. The methods used in the sales presentation examples below will help you do the same.

We’re all drawn to happiness. A study at Harvard tells us that emotion is contagious .

You’ll notice that the “Before” (pre-Digital Age) pictures in Facebook’s slides all display neutral faces. But the cover slide that introduces Facebook and the “After” slides have smiling faces on them.

This is important. The placement of those graphics is an intentional persuasion technique.

Studies by psychologists show that we register smiles faster than any other expression. All it takes is 500 milliseconds (1/20th of a second). And when participants in a study were asked to recall expressions, they consistently remembered happy faces over neutral ones.

What to do about it : Add a happy stock photo to your intro and “After” slides, and keep people in “Before” slides to neutral expressions.

Here are some further techniques used during the sales presentation:

Tactic #1: Use Simple Graphics

Use simple graphics to convey meaning without text.

Example: Slide 2 is a picture of a consumer’s hand holding an iPhone — something we can all relate to.

Why It Works: Pictures are more effective than words — it’s called  Picture Superiority . In presentations, pictures help you create connections with your audience. Instead of spoon-feeding them everything word for word, you let them interpret. This builds trust.

Tactic #2: Use Icons

Use icons to show statistics you’re comparing instead of listing them out.

Example: Slide 18 uses people icons to emphasize how small 38 out of 100 people is compared to 89 out of 100.

Why It Works:  We process visuals 60,000 times faster than text.

Tactic #3: Include Statistics

Include statistics that tie real success to the benefits you mention.

Example: “71% lift driving visits to retailer title pages” (Slide 26).

Why It Works:  Precise details prove that you are telling the truth.

Just like how you can’t drive from Marin County to San Francisco without the Golden Gate, you can’t connect a “Before” to an “After” without a bridge.

Add the mission statement of your company — something Contently does from Slide 1 of their deck. Having a logo-filled Customers slide isn’t unusual for sales presentations, but Contently goes one step further by showing you exactly what they do for these companies.

They then drive home the Before-After-Bridge Formula further with case studies:

Before : Customer’s needs when they came on

After: What your company accomplished for them

Bridge : How they got there (specific actions and outcomes)

Here are some other tactics we pulled from the sales presentation:

Tactic #1: Use Graphics/Diagrams

Use graphics, Venn diagrams, and/or equations to drive home your “Before” picture.

Why It Works:  According to a Cornell study , graphs and equations have persuasive power. They “signal a scientific basis for claims, which grants them greater credibility.”

Tactic #2: Keep Slides That Have Bullets to a Minimum

Keep slides that have bullets to a minimum. No more than one in every five slides.

Why It Works:  According to an experiment by the International Journal of Business Communication , “Subjects exposed to a graphic representation paid significantly more attention to , agreed more with, and better recalled the strategy than did subjects who saw a (textually identical) bulleted list.”

Tactic #3: Use Visual Examples

Follow up your descriptions with visual examples.

Example: After stating “15000+ vetted, ready to work journalists searchable by location, topical experience, and social media influence” on Slide 8, Contently shows what this looks like firsthand on slides 9 and 10.

Why It Works:  The same reason why prospects clamor for demos and car buyers ask for test drives. You’re never truly convinced until you see something for yourself.

Which is more effective for you?

This statement — “On average, Yesware customers save ten hours per week” — or this image:

The graphic shows you what that 10 hours looks like for prospects vs. customers. It also calls out a pain that the product removes: data entry.

Visuals are more effective every time. They fuel retention of a presentation from 10% to 65% .

But it’s not as easy as just including a graphic. You need to keep the design clean.

Can you feel it?

Clutter provokes anxiety and stress because it bombards our minds with excessive visual stimuli, causing our senses to work overtime on stimuli that aren’t important.

Here’s a tip from Yesware’s Graphic Designer, Ginelle DeAntonis:

“Customer logos won’t all necessarily have the same dimensions, but keep them the same size visually so that they all have the same importance. You should also disperse colors throughout, so that you don’t for example end up with a bunch of blue logos next to each other. Organize them in a way that’s easy for the eye, because in the end it’s a lot of information at once.”

Here are more tactics to inspire sales presentation ideas:

Tactic #1: Personalize Your Final Slide

Personalize your final slide with your contact information and a headline that drives emotion.

Example: Our Mid-Market Team Lead Kyle includes his phone number and email address with “We’re Here For You”

Why It Works: These small details show your audience that:

• This is about giving them the end picture, not making a sale
• The end of the presentation doesn’t mean the end of the conversation
• Questions are welcomed

Tactic #2: Pair Outcome Statements With Icons in Circles

Example: Slide 4 does this with seven different “After” outcomes.

Why It Works:  We already know why pictures work, but circles have power , too. They imply completeness, infiniteness, and harmony.

Tactic #3: Include Specific Success Metrics

Don’t just list who you work with; include specific success metrics that hit home what you’ve done for them.

Example: 35% New Business Growth for Boomtrain; 30% Higher Reply Rates for Dyn.

Why It Works:  Social proof drives action. It’s why we wait in lines at restaurants and put ourselves on waitlists for sold-out items.

People can only focus for eight seconds at a time. (Sadly, goldfish have one second on us.)

This means you need to cut to the chase fast.

Uber’s headlines in Slides 2-9 tailor the “After” picture to specific pain points. As a result, there’s no need to explicitly state a “Before.”

Slides 11-13 then continue touching on “Before” problems tangentially with customer quotes:

So instead of self-touting benefits, the brand steps aside to let consumers hear from their peers — something that sways 92% of consumers .

Leading questions may be banned from the courtroom, but they aren’t in the boardroom.

DealTap’s slides ask viewers to choose between two scenarios over and over. Each has an obvious winner:

Ever heard of the Focusing Effect?

It’s part of what makes us tick as humans and what makes this design move effective. We focus on one thing and then ignore the rest. Here, DealTap puts the magnifying glass on paperwork vs. automated transactions.

Easy choice.

Sure, DealTap’s platform might have complexities that rival paperwork, but we don’t think about that. We’re looking at the pile of work one the left and the simpler, single interface on the right.

Here are some other tactics to use in your own sales presentation:

Tactic #1: Tell a Story

Tell a story that flows from one slide to the next.

Example: Here’s the story DealTap tells from slides 4 to 8: “Transactions are complicated” → “Expectations on all sides” → “Too many disconnected tools” → “Slow and error prone process” → “However, there’s an opportunity.

Why It Works:   Storytelling in sales with a clear beginning and end (or in this case, a “Before” and “After”) trigger a trust hormone called Oxytocin.

Tactic #2: This vs. That

If it’s hard to separate out one “Before” and “After” vision with your product or service because you offer many dissimilar benefits, consider a “This vs. That” theme for each.

Why It Works:  It breaks up your points into simple decisions and sets you up to win emotional reactions from your audience with stock photos.

Remember how satisfying it was to play connect the dots? Forming a bigger picture out of disconnected circles.

That’s what you need to make your audience do.

Zuora tells a story by:

• Laying out the reality (the “Before” part of the Before-After-Bridge formula).
• Asking you a question that you want to answer (the “After”)
• Giving you hints to help you connect the dots
• Showing you the common thread (the “Bridge”)

You can achieve this by founding your sales presentation on your audience’s intuitions. Set them up with the closely-set “dots,” then let them make the connection.

Here are more tactical sales presentation ideas to steal for your own use:

Tactic #1: Use Logos and Testimonials

Use logos and  testimonial pull-quotes for your highest-profile customers to strengthen your sales presentation.

Example: Slides 21 to 23 include customer quotes from Schneider Electric, Financial Times, and Box.

Why It Works: It’s called  social proof . Prospects value other people’s opinions and trust reputable sources more than you.

Tactic #2: Include White Space

Pad your images with white space.

Example: Slide 17 includes two simple graphics on a white background to drive home an important concept.

Why It Works:  White space creates separation, balance, and attracts the audience’s eyes to the main focus: your image.

Tactic #3: Incorporate Hard Data

Incorporate hard data with a memorable background to make your data stand out.

Example: Slide 5 includes statistics with a backdrop that stands out. The number and exciting title (‘A Global Phenomenon’) are the main focuses of the slide.

Why It Works:  Vivid backdrops are proven to be memorable and help your audience take away important numbers or data.

Psychology tells us that seeing colors can set our mood .

The color red is proven to increase the pulse and heart rate. Beyond that, it’s associated with being active, aggressive, and outspoken. LinkedIn Sales Navigator uses red on slides to draw attention to main points:

You can use hues in your own slides to guide your audience’s emotions. Green gives peace; grey adds a sense of calm; blue breeds trust. See more here .

Tip: You can grab free photos from Creative Commons and then set them to black & white and add a colored filter on top using a (also free) tool like Canva . Here’s the sizing for your image:

Caveat: Check with your marketing team first to see if you have a specific color palette or brand guidelines to follow.

Here are some other takeaways from LinkedIn’s sales presentation:

Tactic #1: Include a CTA on Final Slide

Include one clear call-to-action on your final slide.

Example: Slide 9 has a “Learn More” CTA button.

Why It Works:  According to the Paradox of Choice , the more options you give, the less likely they are to act.

Step One : Ask marketing for your company’s style guide (color, logo, and font style).

Step Two: Answer these questions to outline the “Before → After → Bridge” formula for your sales pitch :

• What are your ICP’s pain points?
• What end picture resonates with them?
• How does your company come into play?

Step Three: Ask account management/marketing which customers you can mention in your slides (plus where to access any case studies for pull quotes).

Step Four:  Download photos from Creative Commons . Remember: Graphics > Text. Use Canva to edit on your own — free and fast.

What are the sales presentation strategies that work best for your industry and customers? Tweet us:  @Yesware .

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9 Steps For An Effective Sales Presentation + 6 Examples

As a sales professional, you're constantly seeking ways to create presentations that not only engage your audience but also close deals. While templates can streamline this process, understanding the fundamental principles behind effective presentations is crucial for truly mastering the art of the pitch.

But what exactly makes a sales presentation effective, and how can you create one that resonates with your prospects?

In this guide, we'll walk you through the key elements of an effective sales presentation and provide you with a step-by-step approach to crafting presentations that convert.

We've also included various presentation formats you can use for your next meeting, along with tools to help you create and deliver impactful presentations.

What you'll find in this blog:

What Makes For an Effective Sales Presentation

Understanding these fundamental components is crucial because they form the foundation of any successful sales presentation.

Nowadays, your prospects are bombarded with sales pitches daily. You need to stand out. By mastering these core elements, you'll be able to craft presentations that not only capture attention but also drive action.

Whether you're aiming to increase your close rate, shorten your sales cycle, or simply make a lasting impression, these key components will give you the edge you need.

1. Clear and compelling value proposition

Your presentation should clearly communicate how your product or service solves your prospect's problems or meets their needs.

Many sales presentations fail because they focus too much on features rather than benefits. This leaves prospects wondering, "So what? How does this help me?"

A clear value proposition addresses this by explicitly connecting your offering to the prospect's needs, making the relevance and importance of your solution immediately apparent.

2. Understanding the audience's needs and pain points

Generic, one-size-fits-all presentations often fall flat because they don't resonate with the specific audience. Prospects may feel that you don't truly understand their unique situation or industry.

That’s why personalization is key here. Your presentation should demonstrate that you understand your prospect's specific challenges and goals.

Not only that, tailoring your presentation shows that you've done your homework and are offering a solution that's relevant to them specifically.

3. Engaging storytelling and visual elements

Dry, fact-heavy presentations can be boring and forgettable! They often fail to create an emotional connection or leave a lasting impression. A great presentation tells a story that resonates with your audience, supported by visuals that enhance understanding and retention.

Storytelling and effective visuals make for a presentation that's more engaging and memorable. This helps overcome information overload and helps your key points stick in the minds of your prospects.

4. Strong call-to-action (CTA)

Many presentations end on a weak note, leaving prospects unsure about what to do next. This can result in lost momentum and missed opportunities.

Your presentation should guide your prospect towards a clear next step, whether that's scheduling a demo, starting a trial, or making a purchase. A strong CTA solves this by providing clear direction, reducing decision paralysis, and helping to move the sales process forward.

Now that we've got all that covered, let's get into the nitty-gritty of creating an effective sales presentation.

9 Steps to Follow For An Effective Sales Presentation

Creating an effective sales presentation isn't just about having great content; it's about structuring and delivering that content in a way that resonates with your audience and drives them to action.

Here are nine steps to help you craft and deliver presentations that convert:

Step 1: Research your audience thoroughly

Many salespeople rely on generic presentations or make assumptions about their prospects based on limited information.

Before you even open your presentation software, you need to know who you're presenting to.

Dive deep into your prospect's industry, company, and specific challenges. Use tools like LinkedIn, company websites, and industry reports to gather insights.

In addition to that, conducting a thorough customer needs analysis will help you better tailor your presentation to their needs .

This eliminates irrelevance or misaligned presentations. By thoroughly researching your audience, you can create a presentation that speaks directly to their needs, challenges, and goals, increasing engagement and the likelihood of a positive response.

Step 2: Craft a compelling opening

Many presentations start with company history or a long-winded introduction that fails to capture attention.

Gong even reported that starting off with "Did I catch you at a bad time?" decreases your chances of booking a meeting by 40%. 

You've got about 30 seconds to grab your audience's attention. Start with a bang by using a surprising statistic, a thought-provoking question, or a brief story that highlights the problem you're solving.

A compelling opening hooks your audience from the start , making them more likely to pay attention to the rest of your presentation.

Step 3: Clearly articulate your value proposition

Don't make your audience guess why they should care about your product or service. Spell it out for them in clear, benefit-driven language. Focus on the outcomes you can deliver, not just features.

This solves the problem of prospects not understanding the relevance or value of your offering. By clearly articulating your value proposition, you make it easy for prospects to see how your product or service will benefit them specifically.

Step 4: Personalize Your Sales Presentation

Use the insights you gathered in step 1 to tailor your presentation to your audience. Reference their specific industry challenges, use their company's name and logo, and even mention key decision-makers by name if appropriate.

This level of personalization shows that you've done your homework and truly understand their needs.

You don’t want your prospects feeling like they're getting a generic, one-size-fits-all solution. Personalization demonstrates that you understand their unique challenges and are offering a tailored solution.

Step 5: Use storytelling to engage your audience

Humans are wired for stories. Use case studies or customer success stories to illustrate how your solution works in real-world scenarios.

Structure your story with a clear beginning (the challenge), middle (the solution), and end (the results). This approach makes your presentation more memorable and relatable.

Storytelling prevents your presentations from being dry and forgettable. It helps your audience visualize how your solution could work for them, making your presentation more engaging and memorable.

Step 6: Include Social Proof and Testimonials

Many companies rely solely on their own claims about their product or service, which can come across as biased or untrustworthy.

Don't just tell your prospects how great you are – show them.

Don't just tell your prospects how great you are – show them. Include testimonials, case studies, and data from existing clients to build credibility. If possible, use examples from companies in similar industries or with similar challenges to your prospect.

Social proof from satisfied customers builds trust and credibility, making your prospects more likely to believe in the value of your offering.

Step 7: Leverage visual aids and multimedia content effectively

Presentations that are text-heavy and visually unengaging are difficult for the audience to absorb and retain information.

Break up text-heavy slides with infographics, charts, and images that support your key points. If appropriate, consider including short video clips or product demos. Remember, the goal is to enhance understanding, not to distract from your message.

This, again, eases information overload and poor retention. Visual aids and multimedia content make complex information easier to understand and remember, improving the overall effectiveness of your presentation.

Step 8: Address/anticipate objections proactively

If you wait for your prospects to raise objections, it can derail the presentation and put them on the defensive.

Don't wait for your prospects to bring up concerns. Address common objections head-on in your presentation. This shows that you understand their perspective and have solutions ready.

Step 9: End with a compelling CTA

Are you still sending your presentations with a vague "thank you" or "any questions?" This leaves your prospects unsure about next steps.

Make sure your presentation builds towards a clear next step. Whether it's scheduling a demo, starting a free trial, or setting up a follow-up meeting, make your call-to-action clear and compelling. Reinforce the value you've presented throughout and create a sense of urgency.

This solves the problem of losing momentum at the end of a presentation. A strong CTA guides your prospect towards the next step in the sales process, increasing the likelihood of moving the deal forward.

6 Examples of Sales Presentations That Convert

Great! Now that we've covered the steps for creating an effective presentation, let's explore some presentation styles you can use for your next meeting.

Each of these styles has its strengths and is suited to different situations.

The key is to choose the style that best fits your product or service, your audience, and the specific goals of your presentation.

1. The Problem-Solution Approach: 

This presentation style starts by deeply exploring a common industry problem, then introduces your solution as the answer. It's particularly effective when you're targeting a specific industry or niche.

Here’s how it might look:

• Opening slide: "The $10 Billion Problem Plaguing the Manufacturing Industry"
• Next few slides: Detailed breakdown of the problem (e.g., inefficiencies in supply chain management)
• Middle section: Introduction of your solution (e.g., an AI-powered supply chain optimization platform)
• Closing slides: Case studies showing how your solution solved this problem for other manufacturers

The success of this approach hinges on three critical elements. First, you need an in-depth analysis of the industry problem, demonstrating your expertise and understanding.

Next, establish a clear link between the problem and your solution, showing how your offering directly addresses the issue.

Finally, provide concrete examples of how your solution has worked for others in the same industry, building credibility and showing real-world applicability.

2. The Demonstration-Focused Presentation

If you're selling a product that's best understood through hands-on experience, this approach can be powerful. Just make sure to focus on the features that are most relevant to your specific audience.

How it might look:

• Brief introduction of your product (1-2 slides)
• Live demonstration of key features, narrated to highlight benefits
• Q&A session where audience members can request to see specific functions

At the heart of this presentation style is the live product interaction. Keep slides sparse and let your solution take center stage.

As you navigate through features, provide a clear narrative that bridges the gap between functionality and benefits, helping your audience grasp the real-world value.

Remember to stay flexible– be prepared to pivot your demo based on the audience's reactions and questions, showcasing the features that resonate most with their specific needs.

3. The Data-Driven Pitch

This approach is great for audiences who are particularly analytical or numbers-focused. Use concrete data to back up your claims and demonstrate the tangible value of your offering.

• Opening slide: "The Numbers Don't Lie: Why Our Solution is a Game-Changer"
• Series of data visualizations (graphs, charts) showing industry trends
• Slides breaking down the ROI of your solution with concrete numbers
• Case study slides with before/after statistics from current clients

The cornerstone of this approach is the strategic use of data visualizations. These visual aids transform complex information into easily digestible insights.

Pair these visuals with razor-sharp, quantifiable value propositions that speak directly to your audience's pain points and objectives.

The cherry on top? Tailored ROI calculations that paint a clear picture of how your solution translates into tangible value for the prospect's unique situation.

4. The Storytelling Presentation

This style uses a single, compelling customer story to illustrate the entire journey of working with your company. It's particularly effective for complex or high-value sales where prospects need to envision a long-term relationship.

• Opening slide: "The Day Everything Changed for ACME Corp"
• The challenges they faced
• How they found your company
• The implementation process
• The results they achieved
• Closing slides linking ACME's story to the prospect's situation

Crafting a compelling narrative is the essence of this presentation style. Build your story with a distinct beginning, middle, and end to create an engaging arc that captivates your audience.

Weave emotional touchpoints throughout your tale to forge a connection with your listeners. The key to making this approach resonate is drawing clear parallels between your story and the prospect's own challenges, helping them envision how your solution could transform their business narrative.

5. The Interactive Workshop Style

This approach turns your presentation into a two-way conversation, allowing prospects to get hands-on with your product or actively participate in problem-solving exercises.

Active participation is the driving force behind this approach. Ditch the traditional slideshow in favor of hands-on experiences that keep your audience engaged.

Guide your prospects with crystal-clear instructions to ensure they can fully immerse themselves in the interactive elements. Then cap off the experience with a thoughtful debrief session, connecting the dots between the hands-on activity and the real-world value of your product or service.

• Brief introduction of your product/service
• Guided exercise where audience members use your product to solve a sample problem
• Discussion session where audience members share their experience
• Closing section linking the workshop experience to real-world applications

6. The Social Proof and Testimonial-Centric Presentation

If you have a strong track record of customer success, this approach can be very persuasive. It lets your satisfied customers do the selling for you.

• Opening slide: "Don't Just Take Our Word For It"
• Series of slides, each featuring a different customer testimonial or case study
• Video clips of customers sharing their experiences
• Data slides showing aggregate customer satisfaction scores or other relevant metrics
• Closing slide: "Ready to Join Our Success Story?"

Diversity is key in this presentation style! Blend written testimonials, in-depth case studies, and compelling video content to create a rich tapestry of social proof.

It’s important that you anchor these stories with hard numbers, showcasing quantifiable results that demonstrate the concrete impact of your solution. 

And to really drive your point home, feature testimonials from businesses that mirror your prospect's profile, amplifying the relevance and persuasiveness of your social proof.

Each of these presentation styles has its strengths and is suited to different situations. The key is to choose the style that best fits your product or service, your audience, and the specific goals of your presentation.

Remember, the most effective presentations often combine elements from multiple styles to create a compelling and persuasive narrative.

Tools To Use For Creating and Delivering Winning Sales Presentations

We wouldn't leave you hanging without the right gear for the job. To help you put these strategies into action, we've compiled a list of powerful tools that can elevate your sales presentations from good to great.

From design to delivery and beyond, these resources will help you craft, present, and optimize your pitches for maximum impact .

Design Tools

Visuals can make or break your presentation. These design tools can help you create stunning slides and graphics that capture attention and convey information effectively:

• Canva : A user-friendly platform with a vast library of templates, perfect for creating professional-looking slides even if you're not a design expert.
• Adobe Creative Suite : For those who need more advanced design capabilities, tools like Photoshop and Illustrator offer unparalleled control over your visual elements.
• Venngage : Specializes in infographic creation, helping you turn complex data into easily digestible visuals.

Presentation Tools

While PowerPoint is the old standby, there are many other options that can add dynamism and interactivity to your presentations :

• Prezi : Offers a unique, non-linear presentation style that can help you stand out from the typical slide deck.
• Slides.com : Great for collaborative editing and easy sharing of your presentations online.
• Beautiful.ai : Uses AI to help you design professional-looking slides quickly, adapting your content to proven presentation formats.

Presentation Tracking and Analytics Tools

To refine your approach over time, you need data. These tools can help you measure the effectiveness of your presentations:

• Showell : Provides analytics on how your audience interacts with your presentation materials, including which slides get the most attention.
• Looker : Offers in-depth data visualization capabilities, helping you understand and present complex sales data.
• Google Analytics : If you're sharing your presentation online, Google Analytics can provide valuable insights into viewer behavior.

Sales Enablement Tools

These tools can streamline your sales process and ensure your team has access to the most up-to-date and effective presentation materials. In today's fast-paced sales environment, modern sellers require solutions that are mobile-friendly and allow for on-the-go customization while maintaining brand guidelines:

• Showell : Offers a mobile-friendly interface for easy customization of presentations while maintaining brand consistency. It allows sales teams to access and tailor materials on-the-go, perfect for last-minute adjustments before client meetings.
• Showpad : A comprehensive sales enablement platform that centralizes content, provides analytics, and offers coaching tools.
• Highspot : Combines content management, customer engagement, and analytics to improve sales effectiveness.

Remember, the most effective sales presentation is one that resonates with your specific audience and clearly communicates the value you can provide. These tools can help you create, deliver, and optimize your presentations, but they're just that – tools.

The real magic happens when you combine them with the strategies and examples we've discussed throughout this guide.

Crafting an effective sales presentation is both an art and a science. By following the nine steps we've outlined, understanding the different presentation styles, and leveraging the right tools, you can create presentations that not only inform but also persuade and convert.

Remember, the most crucial aspect of any presentation is its ability to resonate with your specific audience and clearly communicate the value you provide. The strategies and examples we've discussed will help you achieve this, but it's the execution that truly matters.

One tool that can significantly enhance your sales presentation process is Showell . As a comprehensive sales enablement platform, Showell offers a mobile-friendly interface for easy customization of presentations while maintaining brand consistency. It allows sales teams to access and tailor materials on-the-go, making it perfect for last-minute adjustments before client meetings.

Let us help you transform your sales presentations from good to great, and start closing more deals with confidence. Get started with Showell Free today or book a demo with our sales enablement experts . 

Learn more about Sales Enablement:

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Blog Marketing 15 Sales Presentation Examples to Drive Sales

15 Sales Presentation Examples to Drive Sales

Written by: Danesh Ramuthi Oct 31, 2023

A sales presentation is not merely a brief introduction to a product or service. It’s a meticulously constructed sales pitch tailored to showcase the unique features and key elements of what’s being offered and to resonate deeply with the prospective customers. 

But what stands out in the best sales presentation is their ability to weave an engaging story, integrating customer testimonials, success stories and sales performances to maintain the audience’s attention span and to persuade them to take action. 

The right tools, like those provided by Venngage presentation Maker and its sales presentation templates , can greatly aid in this endeavor. The aim is to have a presentation memorable enough that it lingers in the minds of potential clients long after the pitch. 

Its ultimate aim is not just to inform but to persuasively secure the audience’s commitment.

Click to jump ahead:

6 Sales presentation examples

What to include and how to create a sales presentation, sales presentation vs pitch deck.

• Final thoughts

A sales presentation can be the differentiating factor that turns a potential client into a loyal customer. The manner in which a brand or individual presents their value proposition, product, or service can significantly impact the buying decisions of their audience.

Hence, drawing inspiration from various sales presentation examples can be an instrumental step in crafting the perfect pitch.

Let’s explore a few examples of sales presentations that cater to different needs and can be highly effective when used in the right context.

Clean sales presentation examples

The concept of a “clean” sales presentation reflects more than just its visual aesthetic; it captures an ethos of straightforward, concise and effective communication. A clean presentation offers a professional and efficient way to present your sales pitch, making it especially favorable for brands or individuals looking to be perceived as trustworthy and reliable.

Every slide in such a presentation is meticulously designed to be aesthetically pleasing, balancing visuals and text in a manner that complements rather than competes.

Its visual appeal is undeniably a draw, but the real power of a clean sales presentation lies in its ability to be engaging enough to hold your audience’s attention. By minimizing distractions, the message you’re trying to convey becomes the focal point. This ensures that your audience remains engaged, absorbing the key points without being overwhelmed.

A clean design also lends itself well to integrating various elements such as graphs, charts and images, ensuring they’re presented in a clear and cohesive manner. In a business environment where attention spans are continually challenged, a clean presentation stands as an oasis of clarity, ensuring that your audience walks away with a clear understanding of what you offer and why it matters to them.

Minimalist sales presentation examples

Minimalism, as a design and communication philosophy, revolves around the principle of ‘less is more’. It’s a bold statement in restraint and purpose. In the context of sales presentations, a minimalist approach can be incredibly powerful.

It ensures that your content, stripped of any unnecessary embellishments, remains at the forefront. The primary objective is to let the core message shine, ensuring that every slide, every graphic and every word serves a precise purpose.

This design aesthetic brings with it a sense of sophistication and crispness that can be a potent tool in capturing your audience’s attention. There’s an inherent elegance in simplicity which can elevate your presentation, making it memorable.

But beyond just the visual appeal, the minimalist design is strategic. With fewer elements on a slide, the audience can focus more intently on the message, leading to better retention and engagement. It’s a brilliant way to ensure that your message doesn’t just reach your audience, but truly resonates with them.

Every slide is crafted to ensure that the audience’s focus never wavers from the central narrative, making it an excellent choice for brands or individuals seeking to create a profound impact with their pitches.

Simple sales presentation examples

A simple sales presentation provides a clear and unobstructed pathway to your main message, ensuring that the audience’s focus remains undivided. Perfect for highlighting key information, it ensures that your products or services are front and center, unobscured by excessive design elements or verbose content.

But the beauty of a simple design is in its flexibility. With platforms like Venngage , you have the freedom to customize it according to your brand voice and identity. Whether it’s adjusting text sizes, incorporating vibrant colors or selecting standout photos or icons from expansive free stock libraries, the power to enhance and personalize your presentation lies at your fingertips.

Creating your ideal design becomes a seamless process, ensuring that while the presentation remains simple, it is every bit as effective and captivating.

Professional sales presentation example

A professional sales presentation is meticulously crafted, reflecting the brand’s guidelines, voice and core values. It goes beyond just key features or product benefits; it encapsulates the brand’s ethos, presenting a cohesive narrative that resonates deeply with its target audience.

For sales professionals, it’s more than just a slide deck; it’s an embodiment of the brand’s identity, from the great cover image to the clear call to action at its conclusion.

These presentations are tailored to address potential pain points, include sales performances, and present solutions in a compelling and engaging story format. 

Integrating elements like customer success stories and key insights, ensuring that the presentation is not just good, but memorable.

Sales performance sales presentation example

A company’s sales performance presentation is vital to evaluate, refine and boost their sales process. It’s more than just numbers on a slide deck; it’s a comprehensive look into the effectiveness of sales campaigns, strategies and the sales team as a whole.

This type of sales presentation provides key insights into what’s working, what isn’t and where there’s potential for growth.

It’s an invaluable tool for sales professionals, often serving as a roadmap guiding future sales pitches and marketing campaigns.

An effective sales performance presentation might begin with a compelling cover slide, reflecting the brand’s identity, followed by a brief introduction to set the context. From there, it delves into specifics: from the sales metrics, customer feedback and more.

Ultimately, this presentation is a call to action for the sales team, ensuring they are equipped with the best tools, strategies and knowledge to convert prospective customers into paying ones, driving more deals and growing the business.

Testimonial-based sales presentation examples

Leveraging the voices of satisfied customers, a testimonial-based sales presentation seamlessly blends social proof with the brand’s value proposition. It’s a testament to the real-world impact of a product or service, often making it one of the most effective sales presentation examples. 

By centering on customer testimonials, it taps into the compelling stories of those who have experienced firsthand the benefits of what’s being offered.

As the presentation unfolds, the audience is introduced to various customer’s stories, each underscoring the product’s unique features or addressing potential pain points.

These success stories serve dual purposes: they not only captivate the audience’s attention but also preemptively handle sales objections by showcasing how other customers overcame similar challenges.

Sales professionals can further augment the presentation with key insights derived from these testimonials, tailoring their sales pitch to resonate deeply with their potential clients.

Creating a good sales presentation is like putting together a puzzle. Each piece needs to fit just right for the whole picture to make sense. 

So, what are these pieces and how do you put them together? 

Here, I’ll break down the must-have parts of a sales presentation and give you simple steps to build one. 

What to include in a sales presentation?

With so much information to convey and a limited time to engage your audience in your sales presentation, where do you start?

Here, we’re going to explore the essential components of a successful sales presentation, ensuring you craft a compelling narrative that resonates with your prospects.

• A captivating opening slide: First impressions matter. Start with a great cover image or slide that grabs your audience’s attention instantly. Your opening should set the tone, making prospects curious about what’s to come.
• Data-driven slides: Incorporate key points using charts, graphs, infographics and quotes. Instead of flooding your slides with redundant information, use them as a tool to visually represent data. Metrics from your sales dashboard or third-party sources can be particularly illuminating.
• Social proof through testimonials: Weave in testimonials and case studies from satisfied customers. These success stories, especially from those in the same industry as your prospects, act as powerful endorsements, bolstering the credibility of your claims.
• Competitive context: Being proactive is the hallmark of savvy sales professionals. Address how your product or service fares against competitors, presenting a comparative analysis. 
• Customized content: While using a foundational slide deck can be helpful, personalizing your presentation for each meeting can make all the difference. Whether it’s integrating the prospect’s brand colors, industry-specific data or referencing a past interaction, tailored content makes your audience feel acknowledged.
• Clear path to the future: End by offering a glimpse into the next steps. This can include a direct call to action or an overview of the onboarding process. Highlight the unique value your company brings post-sale, such as exceptional training,   and streamlined   inventory management  that enables quick resolution of customer issues by optimizing asset tracking and service fulfillment. This approach helps maintain high levels of satisfaction and encourages repeat purchases, reinforcing the strength of your customer support.
• Keep it simple: Remember, simplicity is key. Avoid overcrowding your slides with excessive text. Visual data should take center stage, aiding in comprehension and retention. 

Related: 120+ Presentation Ideas, Topics & Example

How to create a sales presentation? 

Crafting a good sales presentation is an art that blends structure, content and design. 

A successful sales presentation not only tells but also sells, capturing the audience’s attention while conveying the main message effectively. 

Here’s a step-by-step guide to ensure that your sales deck becomes a winning sales presentation.

1. Find out your ideal audience

The first step to any effective sales pitch is understanding your audience. Are you presenting to prospective customers, potential clients or an internet marketing agency? Recognize their pain points, buying process and interests to craft a message that resonates. This understanding ensures that your presentation is memorable and speaks directly to their unique needs.

2. Pick a platform to Use

Depending on your target audience and the complexity of your sales literature, you might opt for Venngage presentation maker, PowerPoint templates, Google Slides or any tools that you are comfortable with. Choose a tool that complements your brand identity and aids in keeping your audience’s attention span engaged.

3. Write the ‘About Us’ section

Here’s where you build trust. Give a brief introduction about your organization, its values and achievements. Highlight key elements that set you apart, be it a compelling story of your brand’s inception, a lucrative deal you managed to seal, or an instance where an internet marketing agency hired you for their needs.

4. Present facts and data

Dive deep into sales performance metrics, client satisfaction scores and feedback. Use charts, graphs and infographics to visually represent these facts. Testimonials and customer success stories provide that added layer of social proof. By showcasing concrete examples, like a customer’s story or feedback, you give your audience solid reasons to trust your product or service.

5. Finish with a memorable conclusion & CTA

Now that you’ve laid out all the information, conclude with a bang. Reiterate the value proposition and key insights you want your audience to remember. Perhaps share a compelling marketing campaign or a unique feature of your offering.

End with a clear call to action, directing your prospects on what to do next, whether it’s downloading further assistance material, getting in touch for more deals or moving further down the sales funnel .

Related: 8 Types of Presentations You Should Know [+Examples & Tips]

Sales presentation and the pitch deck may seem similar at first glance but their goals, focuses, and best-use scenarios differ considerably. Here’s a succinct breakdown of the two:

Sales Presentation:

• What is it? An in-depth dialogue designed to persuade potential clients to make a purchase.
• Focuses on: Brand identity, social proof, detailed product features, addressing customer pain points, and guiding to the buying process.
• Best for: Detailed interactions, longer meetings and thorough discussions with potential customers.
• Example: A sales rep detailing a marketing campaign to a potential client.

Pitch Deck:

• What is it? Pitch deck is a presentation to help potential investors learn more about your business. The main goal isn’t to secure funding but to pique interest for a follow-up meeting.
• Focuses on: Brand voice, key features, growth potential and an intriguing idea that captures the investor’s interest.
• Best for: Initial investor meetings, quick pitches, showcasing company potential.
• Example: A startup introducing its unique value proposition and growth trajectory to prospective investors.

Shared traits: Both aim to create interest and engagement with the audience. The primary difference lies in the intent and the audience: one is for selling a product/service and the other is for igniting investor interest.

Related: How to Create an Effective Pitch Deck Design [+Examples]

Final thoughts 

Sales presentations are the heart and soul of many businesses. They are the bridge between a potential customer’s needs and the solution your product or service offers. The examples provided—from clean, minimalist to professional styles—offer a spectrum of how you can approach your next sales presentation.

Remember, it’s not just about the aesthetics or the data; it’s about the narrative, the story you tell, and the connection you establish. And while sales presentations and pitch decks have their distinct purposes, the objective remains consistent: to engage, persuade and drive action.

If you’re gearing up for your next sales presentation, don’t start from scratch. Utilize Venngage presentation Maker and explore our comprehensive collection of sales presentation templates .

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Perfecting Your Pitch: Navigating Types of Sales Presentations

Imagine walking into a room filled with potential customers, armed with nothing but your product and a memorized pitch. How do you engage your audience, stand out from the competition, and close the deal? It all starts with understanding the types of sales presentations and using the right one to your advantage.

Sales is often compared to an art form, and like any artist, a good salesperson needs an array of tools in their repertoire. One of the most critical tools is the sales presentation, the bridge that connects your product to the customer. But did you know there are several types of sales presentations, each with their unique strengths and ideal scenarios? Let’s take a deep dive into these presentation styles and explore how they can bring you closer to your next successful sale.

The Essential Trio: Types of Sales Presentations

Sales presentations typically fall into three primary categories: the standard memorized presentation, the formulated sales presentation, and the need-satisfaction presentation. Each has its unique characteristics, making them suitable for different sales scenarios.

1. The Scripted Path: Standard Memorized Presentation

Standard Memorized Presentations, often dubbed as ‘canned presentations,’ bank on the precision of a meticulously prepared script. By covering every nook and cranny of a product or service, they ensure not a single crucial detail slips through the cracks. They allow the salesperson to deliver a well-rehearsed, seamless presentation, leaving no room for potential inaccuracies or misinterpretations.

Pros of a Standard Memorized Presentation

A major advantage of Standard Memorized Presentations is the uniformity they bring. They ensure that every salesperson delivers a consistent message, thereby maintaining the integrity of the product or service description. This type of presentation is extremely detail-oriented, reducing the risk of accidentally overlooking critical points about the product or service.

Cons of a Standard Memorized Presentation

However, Standard Memorized Presentations also have their drawbacks. Given their scripted nature, they may come off as robotic or impersonal, lacking the genuine warmth that can be critical in establishing rapport with the customer. Furthermore, their rigid format offers little flexibility, limiting the salesperson’s ability to react spontaneously to unexpected situations or queries from the customer.

2. The Flexible Approach: Formulated Sales Presentation

A Formulated Sales Presentation is akin to a guided improv performance. While it rests on a structured outline, it offers room for salespeople to tweak and adjust their presentation in real time based on the customer’s reactions. This flexibility means the sales presentation is not set in stone but evolves to cater to the client’s preferences and queries.

Pros of a Formulated Sales Presentation

The Formulated Sales Presentation’s standout feature is the balance it strikes between rigidity and flexibility. While it ensures the salesperson stays on track, it allows them to tailor the pitch to resonate with the specific needs, interests, and pain points of the customer. This approach fosters personalized selling, making the customer feel valued and understood.

Cons of a Formulated Sales Presentation

However, this improvisational aspect can also be a double-edged sword. It requires the salesperson to think on their feet and adapt quickly to changing situations. This can lead to potential inconsistencies if not carefully managed, which may confuse the customer or dilute the primary selling points of the product or service.

3. The Customer-Centric Style: Need-Satisfaction Presentation

The Need-Satisfaction Presentation pivots toward a customer-centric approach. In this style of presentation, the salesperson concentrates on understanding and satisfying the customer’s specific needs. The emphasis here is on creating a dialogue rather than delivering a monologue, inviting the customer into an interactive exchange that revolves around their unique requirements.

Pros of a Need-Satisfaction Presentation

The Need-Satisfaction Presentation stands out for its highly personalized nature. The salesperson focuses on meeting the customer’s unique needs, making the customer feel heard and understood. This interaction fosters a sense of connection, enhancing engagement and satisfaction. By encouraging two-way communication, this approach not only uncovers the customer’s needs but also builds a rapport, vital for long-term customer relationships.

Cons of a Need-Satisfaction Presentation

Despite its benefits, the Need-Satisfaction Presentation does present some challenges. It requires exceptional listening and empathy skills from the salesperson to truly understand the customer’s needs. Moreover, its highly interactive and tailored nature makes it potentially more time-consuming than traditional, streamlined sales presentations. For sales teams dealing with high volumes of customers, this could prove a logistical challenge.

Choosing the Right Presentation: When and How?

The success of a sales presentation largely depends on choosing the appropriate style based on your customer’s needs and your selling environment.

When to Use a Standard Memorized Presentation?

Standard memorized presentations are particularly effective when uniformity and precision are paramount. They are excellent for scenarios such as trade shows or product launches, where consistency is key, or when the product has complex technical details that need accurate communication.

When to Use a Formulated Sales Presentation?

Formulated sales presentations thrive in situations where products or services are customizable. This type of presentation gives experienced salespeople the flexibility to adjust their pitch according to the customer’s responses and preferences, creating a personalized selling experience.

When to Use a Need-Satisfaction Presentation?

Need-satisfaction presentations are the perfect choice when a customer has unique or specific needs. This style of presentation is particularly successful in B2B sales or when selling high-value products or services, as it can be customized to address the unique requirements of the customer.

Amplifying Your Sales Presentation Skills

Mastering the types of sales presentations is crucial, but the delivery of your presentation plays a significant role in its success. From body language and tone of voice to visuals and design elements, every aspect can influence the effectiveness of your presentation. This is where Fully Decked Up, India’s leading presentation design agency, can step in and help you take your sales presentations to the next level.

Fully Decked Up: Upping Your Presentation Game

Fully Decked Up is not just another presentation design agency. It specializes in creating engaging, professional, and highly effective presentation designs. Here’s what sets us apart:

Expertise: Our team of seasoned designers and presentation experts completely understand the art of effective selling through compelling visuals.

Custom Designs: Every presentation is unique, and Fully Decked Up understands this. We customize every design to suit your presentation style, your product or service, and your target audience.

Wide Range of Services: From infographics to slide designs and everything in between, Fully Decked Up has you covered.

Boost Your Sales with the Right Presentation Style

Understanding the different types of sales presentations is just the beginning. To truly excel in sales, you need to master the art of delivering each type effectively. This means choosing the right presentation style for the right situation, understanding your audience, and leveraging powerful visuals to convey your message effectively.

But why stop there? Boost your sales presentations with Fully Decked Up. With their custom designs and wide range of services , they can help you make a lasting impression and close more deals.

Ready to amplify your sales presentation skills? Contact Fully Decked Up today, and discover how their services can transform your sales presentations into compelling selling tools.

The 8 Types of Presentation Styles: Which Category Do You Fall Into?

Updated: December 16, 2020

Published: May 05, 2016

Types of Presentations

• Visual Style
• Freeform Style
• Instructor Style
• Coach Style
• Storytelling Style
• Connector Style
• Lessig Style
• Takahashi Style

Everyone on the internet has an opinion on how to give the “perfect” presentation.

One group champions visual aids, another thinks visual aids are a threat to society as we know it. One expert preaches the benefits of speaking loudly, while another believes the softer you speak the more your audience pays attention. And don’t even try to find coordinating opinions on whether you should start your presentation with a story, quote, statistic, or question.

But what if there wasn’t just one “right” way to give a presentation? What if there were several? Below, I’ve outlined eight types of presentation styles. They’re used by famous speakers like Steve Jobs and Al Gore -- and none of them are wrong.

Check out each one and decide which will be most effective for you.

Free Presentation & Public Speaking Kit

Everything you need to become more comfortable and effective during your next presentation, including:

• Free Guide on Best Practices
• PowerPoint Presentation Templates
• Video Examples of Great Speakers

Types of Presentation Styles

1. visual style.

What it is: If you’re a firm believer slides simply exist to complement your talking points, this style is for you. With this speaking style, you might need to work a little harder to get your audience engaged, but the dividends can be huge for strong public speakers, visionaries, and storytellers.

When to use it: This style is helpful when speaking to a large audience with broad interests. It’s also great for when you need to throw together slides quickly.

Visual style presenter: Steve Jobs

2. Freeform Style

What it is: This impromptu style of presenting doesn’t require slides. Instead, the speaker relies on strong stories to illustrate each point. This style works best for those who have a short presentation time and are extremely familiar with their talking points.

When to use it: Elevator pitches, networking events, and impromptu meetings are all scenarios in which to use a freeform style of speaking. You’ll appear less rehearsed and more conversational than if you were to pause in the middle of a happy hour to pull up your presentation on a tablet.

Freeform style presenter: Sir Ken Robinson

3. Instructor Style

What it is: This presentation style allows you to deliver complex messages using figures of speech, metaphors, and lots of content -- just like your teachers and professors of old. Your decks should be built in logical order to aid your presentation, and you should use high-impact visuals to support your ideas and keep the audience engaged.

When to use it: If you’re not a comfortable presenter or are unfamiliar with your subject matter (i.e., your product was recently updated and you’re not familiar with the finer points), try instructor-style presenting.

Instructor style presenter: Al Gore

4. Coach Style

What it is: Energetic and charismatic speakers gravitate towards this style of presenting. It allows them to connect and engage with their audience using role play and listener interaction.

When to use it: Use this presentation style when you’re speaking at a conference or presenting to an audience who needs to be put at ease. For example, this style would work well if you were speaking to a group of executives who need to be sold on the idea of what your company does rather than the details of how you do it.

Coach style presenter: Linda Edgecombe

5. Storytelling Style

What it is: In this style, the speaker relies on anecdotes and examples to connect with their audience. Stories bring your learning points to life, and the TED’s Commandments never let you down: Let your emotions out and tell your story in an honest way.

When to use it: Avoid this style if you’re in the discovery phase of the sales process. You want to keep the conversation about your prospect instead of circling every point or question back to you or a similar client. This style is great for conference speaking, networking events, and sales presentations where you have adequate time to tell your stories without taking minutes away from questions.

Storytelling style presenter: Jill Bolte Taylor

6. Connector Style

What it is: In this style, presenters connect with their audience by showing how they’re similar to their listeners. Connectors usually enjoy freeform Q&A and use gestures when they speak. They also highly encourage audience reaction and feedback to what they’re saying.

When to use it: Use this style of presenting early in the sales process as you’re learning about your prospect’s pain points, challenges, and goals. This type of speaking sets your listener at ease, elicits feedback on how you’re doing in real time, and is more of a dialogue than a one-sided presentation

Connector style presenter: Connie Dieken

7. Lessig Style

What it is: The Lessig Style was created by Lawrence Lessig , a professor of law and leadership at Harvard Law School. This presentation style requires the presenter to pass through each slide within 15 seconds. When text is used in a slide, it’s typically synchronized with the presenter’s spoken words.

When to use it: This method of presentation is great for large crowds -- and it allows the speaker to use a balance of text and image to convey their message. The rapid pace and rhythm of the slide progression keeps audiences focused, engaged, and less likely to snooze.

Lessig style presenter: Lawrence Lessig

8. Takahashi Style

What it is: This method features large, bold text on minimal slides. It was devised by Masayoshi Takahashi , who found himself creating slides without access to a presentation design tool or PowerPoint. The main word is the focal point of the slide, and phrases, used sparingly, are short and concise.

When to use it: If you find yourself in Takahashi’s shoes -- without presentation design software -- this method is for you. This style works well for short presentations that pack a memorable punch.

Takahashi style presenter: Masayoshi Takahashi

Slides from one of Takahashi’s presentations:

Whether you’re speaking on a conference stage or giving a sales presentation , you can find a method that works best for you and your audience. With the right style, you’ll capture attention, engage listeners, and effectively share your message. You can even ask an AI presentation maker tool to create presentations for you in your preferred style

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4 Types of Sales Presentation Methods

Whether you’re a seasoned sales professional refining your techniques or a newcomer eager to make your mark, any successful sales presentation takes essential groundwork. When you take time to master your product knowledge and understand your audience, you set a solid foundation for your presentation. This preparation enables you to tailor your approach to speak directly to your audience’s needs and desires.

Here, we look at the four key types of sales presentation methods. Each one is designed to captivate your audience and drive results in different scenarios. We’ll also lay the groundwork and explore how to tailor your approach to ensure every presentation you give hits the mark.

The Essentials: What You Need To Know Before You Start a Sales Presentation

Before you choose the best sales presentation method, you must arm yourself with the knowledge that can make or break your pitch. Two fundamental elements stand out: knowing your product inside-out and understanding your audience.

As a salesperson, you need to be the ultimate expert on what you’re selling. This means understanding not just the features but also the benefits, potential applications and even the limitations of your product.

After all, customers will inevitably have questions. Your ability to answer them confidently and comprehensively can impact their trust in both you and your product.

It’s also essential to know your audience. The approach you take when pitching to a household will differ dramatically from how you’d present to a business entity. This is where understanding the nuances between B2B and B2C selling becomes crucial.

B2B sales often involve longer decision-making processes, multiple stakeholders and a focus on return on investment (ROI) and long-term value. On the other hand, B2C sales typically target individual decision-makers, emphasize emotional appeals and focus on immediate benefits.

Without thorough product knowledge, you might stumble when faced with tough questions, potentially losing credibility and the sale. Similarly, misunderstanding your audience can lead to a misaligned pitch that fails to resonate with their specific needs and pain points.

Determining the Purpose of Your Sales Presentation

Before you craft your sales presentation, it’s crucial to establish a clear purpose. This purpose will guide your content, approach and overall strategy. Customers respond more positively to products that address their specific needs and offer tangible value.

To effectively determine your presentation’s purpose, you must understand the different types of selling and how they can shape your presentation’s content and delivery.

Transactional Selling

Transactional selling is the most straightforward approach. It focuses on single, often short-term sales. This method is common in retail environments or for products with a relatively low price point. The purpose of a transactional sales presentation is to highlight the immediate benefits and features of a product. You must also emphasize its value proposition quickly and clearly.

In a transactional sales presentation, you should:

• Focus on key features and immediate benefits.
• Keep the presentation to the point.
• Emphasize competitive pricing or special offers.
• Use clear, simple language to describe the product.

For instance, if you’re selling the latest smartphone, your presentation may highlight advanced camera features, storage capacity and long battery life. The goal is to provide enough information for a quick decision without overwhelming the customer.

Solution Selling

In solution selling, you identify a customer’s specific problem, then position your product or service as the ideal solution. This approach requires a deeper understanding of the customer’s needs and often involves more complex or higher-value products.

In a solution-based sales presentation:

• Start by defining the customer’s problem or challenge.
• Demonstrate that you clearly understand the customer’s situation.
• Present your product as a tailored solution.
• Use case studies or success stories to demonstrate effectiveness.

For instance, if you sell enterprise software, your presentation might begin by outlining common inefficiencies in the customer’s industry. You’d then showcase how your software addresses these issues and back up your claims with data and testimonials from similar clients.

Consultative Selling

Consultative selling takes solution selling a step further. In this approach, the salesperson acts more as a trusted advisor. They work closely with the customer to understand their business, challenges and goals. This method is often used for complex B2B sales or high-value services.

A consultative sales presentation should:

• Demonstrate in-depth knowledge of the customer’s industry.
• Ask probing questions to uncover unstated needs.
• Offer insights and valuable information, even if it doesn’t directly relate to your product.
• Present a comprehensive solution that aligns with the customer’s long-term goals.

Say, for example, you’re selling financial services to a growing company. Your presentation might include an analysis of the company’s current financial health, industry trends and growth projections. You’d then present your services as part of a holistic strategy to achieve the company’s financial goals.

Provocative Selling

Provocative selling, also known as insight selling, challenges the customer’s current thinking and presents new ideas or perspectives. This approach aims to position your product or service as both innovative and forward-thinking.

In a provocative sales presentation:

• Start with a surprising fact or statistic that challenges conventional wisdom.
• Present a new way of thinking about a common problem.
• Demonstrate how your product represents a paradigm shift in the industry.
• Use convincing visuals and data to support your claims.

For instance, if you sell a new type of sustainable packaging, your presentation might begin by highlighting the unexpected environmental impact of traditional packaging methods. You’d then introduce your product as a revolutionary solution that not only addresses these issues but also provides additional benefits like cost savings and improved brand image.

Enhancing Your Sales Presentation

Regardless of the selling approach you choose, there are several ways to enhance your presentation and increase its effectiveness:

1. Use Interactive Elements

Transform your static slides into an interactive presentation . This could include clickable elements, embedded videos or live polls. Interactive presentations engage your audience and allow for dynamic conversation.

2. Incorporate Multimedia

Create a dynamic presentation by adding video content such as product demonstrations, customer testimonials or explainer animations. Visual elements can help break up text-heavy sections and maintain audience interest.

3. Leverage Social Media

If appropriate for your audience, consider incorporating elements of a social media presentation . You might showcase user-generated content or display real-time social media feeds. You could also demonstrate how your product integrates with social platforms.

4. Tell a Story

Regardless of your selling approach, a presentation with a compelling narrative can significantly enhance its impact and credibility. Stories help create emotional connections and make your message more memorable.

5. Customize for Your Audience

Always tailor your sales presentation to your specific audience. For example, you might create different versions for different customer segments. Or you could have flexible modules that you can add or remove based on the customer’s interests.

6. Practice Active Listening

While it’s important to have a well-prepared presentation, it’s equally crucial to listen to your audience. Be prepared to adapt your presentation on the fly based on their reactions and questions.

7. Use Data Visualization

When presenting facts and figures, use clear, attractive charts and graphs. Visual representation of data can make complex information more digestible and impactful.

8. Include a Clear Call to Action

Always end your presentation with a clear next step. Whether it’s scheduling a follow-up meeting, starting a free trial or making a purchase, your audience should know exactly what you want them to do next.

When you consider the purpose of your sales presentation and align it with the appropriate selling approach, you can create a more effective and persuasive pitch. Remember, the key is to focus on the customer’s needs and clearly demonstrate how your product or service provides value. While it may seem like a daunting task, the right presentation software can make your sales presentation preparation effortless.

The Four Types of Sales Presentation Methods

Once you’ve established the essentials and determined your sales purpose, the next crucial step is to select the most effective way to deliver your sales pitch. The right presentation method can significantly enhance your ability to connect with your audience, convey your message and close the sale.

1. Informative Presentations

An informative sales presentation educates the audience about your product or service. This method is particularly effective when you’re introducing a new or complex product. It’s also good when your audience needs a comprehensive understanding before they make a decision.

Key characteristics of informative presentations include:

• Detailed explanations of product features and benefits.
• Use of data, statistics and research to support claims.
• A clear, logical structure that builds understanding step-by-step.
• Visual aids such as diagrams, charts and product demonstrations.

Tips for success:

• Avoid information overload and instead focus on the most relevant details.
• Use analogies or comparisons to explain complex concepts.
• Incorporate interactive elements to maintain engagement.
• Allow time for questions and clarifications.

2. Persuasive Presentations

Persuasive presentations aim to convince your audience to take a specific action. This method relies heavily on both emotional appeal and logical arguments to influence the audience’s decision-making process.

Key elements of persuasive presentations include:

• A strong opening that captures attention and establishes credibility.
• Clear articulation of the problem or need your product addresses.
• Compelling arguments and evidence to support your solution.
• Anticipation and addressing of potential objections.
• Strong call to action.
• Use storytelling to create emotional connections.
• Incorporate testimonials or case studies as social proof.
• When appropriate, create a sense of urgency or scarcity.
• Tailor your arguments to the specific needs and values of your audience.

3. Needs-Satisfaction Presentations

Needs-satisfaction presentations identify and address the specific needs of your audience. You ask questions, actively listen and then tailor your presentation in real time to match the discovered needs.

Key components of a needs-satisfaction sales presentation include:

• Opening with questions to understand the audience’s situation and needs.
• Active listening and note-taking.
• A flexible presentation structure that allows for customization.
• Solutions presented in direct response to identified needs.
• Prepare a range of questions to uncover various potential needs.
• Practice active listening skills to pick up on both stated and unstated needs.
• Be prepared to make impromptu adaptations to your presentation.
• Follow up on identified needs with specific, tailored solutions.

4. Problem-Solution Presentations

Problem-solution presentations identify a problem or pain point that the audience is experiencing and then positions your product or service as the ideal solution. This method is highly effective because it directly addresses the audience’s challenges. It also demonstrates the value of your offering.

Key elements of problem-solution presentations include:

• Clear articulation of the problem, often backed by research or statistics.
• Exploration of the consequences of not addressing the problem.
• Introduction of your product or service as a solution.
• Demonstration of how your solution effectively addresses the problem.
• Evidence of success through case studies or testimonials.
• Conduct thorough research to understand common problems in your target market.
• Use vivid language or visuals to make the problem feel urgent and relatable.
• Clearly connect features of your product to specific aspects of the problem.
• Provide concrete examples or data showing the effectiveness of your solution.

Choosing the Right Method

While these four methods are distinct, they’re not mutually exclusive. In fact, many successful sales presentations incorporate elements from multiple methods. The key is to choose the primary approach that best fits the complexity of your product, the audience’s familiarity with your offering and the selling situation.

Consider the typical buying process in your industry. Then, decide which method can best help you achieve your presentation goals (immediate sale, moving to the next stage in the sales process, etc.).

Combine Them All Through Interactive Presentations

The right tools can significantly enhance your ability to captivate and persuade your audience. Ingage, a cutting-edge, cloud-based interactive presentation software , offers a comprehensive solution to many of the challenges sales teams face when they design and deliver sales presentations. With features like collaborative editing, multimedia integration and interactive elements, Ingage empowers your entire sales team to create visually stunning and engaging presentations.

What’s more, Ingage ensures consistent messaging across your organization. It also allows you to instantly share updated presentations and provides rich analytics to measure effectiveness. These advanced presentation tools take your sales presentations to the next level. They effectively combine elements from different presentation methods to create a tailored, impactful approach.

Ingage’s interactive, data-driven presentation tools can boost your sales effectiveness and help you close more deals. Schedule a free demo today.

11 Critical Types of Business Presentations (+ Templates)

Learn about the different types of business presentations with examples that drive results. Discover how to choose the right type of presentation for your use case.

Dominika Krukowska

8 minute read

Short answer

What are the main types of business presentations?

There are 11 main types of business presentations:

• Pitch deck presentations
• Sales deck presentations
• Product marketing presentations
• White papers
• Case studies
• Report presentations
• Education & academic presentations
• Business proposal presentations
• Sports sponsorship proposals
• Business plan presentations

You need the right collateral for every aspect of your business in order to succeed.

In today's business world, delivering a compelling presentation isn't just a nice skill - it's a vital one. But if you're not familiar with all the types of presentations your business might need, it's like trying to build a house without all the necessary tools.

Some parts of your business might not get the support they need to stand strong. This can lead to unclear messages, disengaged audiences, and missed opportunities.

That's where this post comes in. Consider it your blueprint for building a solid presentation foundation. You'll learn about all the different types of business presentations, when to use them, and how to make them work wonders for you. In just a few minutes, you'll be ready to turn every presentation into a sturdy pillar for your business success.

Let’s get started!

What are the main business presentation types?

Business presentations come in various forms, each serving a unique purpose and fitting into a specific stage of the sales funnel.

There is a basic set of presentations that no business can flourish without. You should become familiar with these critical presentation types.

11 essential types of business presentations:

1. Pitch deck presentations

Pitch deck presentations are designed to showcase a product, startup, or idea to potential investors. They are typically used during fundraising rounds and are crucial for securing the necessary capital for your business.

Here’s an example of a pitch deck presentation:

Cannasoft - Investment pitch deck

A hard-hitting investment deck of a publicly traded tech company dedicated to medical cannabis manufacturers.

If you want to learn more about pitch decks and how to create one, check out our guides:

What Is a Pitch Deck? A Beginner's Guide to Greatness

What to Include in a Pitch Deck (Slides 99% of Investors Want)

Create a Winning Pitch Deck Investors Love (Examples & Tips)

2. Sales deck presentations

Sales deck presentations are aimed at convincing prospects to buy your product or service. They highlight the unique selling points and benefits of your offering, and explain why you’re the perfect solution provider for your prospects’ specific pain points.

Here’s an example of a sales deck presentation:

Orbiit - Visually narrated sales deck

Visually narrated sales deck of a virtual networking platform telling AND showing readers what's in it for them.

To find out more, read our article on how to make a sales pitch deck that turns ‘Maybe’ to ‘Yes!’ .

3. Product marketing presentations

Product marketing presentations are used in the awareness stage to introduce a new product or feature to the market. They focus on the benefits of the product and how it meets the needs of the target audience.

Here’s an example of a product marketing presentation:

Mayku - Physical product deck

A welcoming physical product deck for immersive introduction to a revolutionary vacuum-forming solution.

4. White papers

A white paper is an in-depth analysis of a problem and its solution. It's a way to establish your expertise and thought leadership in a particular area. White papers are often used in the consideration stage of the funnel to educate potential customers about a complex issue related to your industry or product.

Here’s an example of a white paper:

Drive - Automotive research white-paper

A white-paper showing high-level research on electric vehicle charging wrapped in a stunning interactive experience.

5. Case studies

Case studies showcase a customer success story or outcome. They provide real-world examples of how your product or service has helped a customer, making them a powerful tool for building trust and credibility.

Here’s an example of a case study:

Boom25 - Interactive case study deck

Fun, engaging, and interactive case study of a UK cashback service: mixing business with entertainment.

If you want to learn more, check out our guides:

What Is a Case Study & Customer Success Story?

5 Steps for Writing a Case Study for Business (+Templates)

12 Steps to Create a Business Case Study That Converts

Case Study Format Types: Match Format with Business Goals

6. Report presentations

Report presentations are used to share data-driven insights and findings in the consideration stage. They make complex data accessible and engaging, helping your audience understand and remember the information.

Here’s an example of a report presentation:

Meta - Interactive corporate report

Insights and trends from Israel's thriving consumer-facing industry. A comprehensive review of the B2C ecosystem's performance and future prospects.

7. One-pagers

A one-pager is a brief, informative overview of your solution sent to potential customers in the awareness stage. It's a quick way to communicate the key features and benefits of your product or service, meant to pique the prospects’ curiosity enough to move them down the sales funnel.

Here’s an example of a one-pager presentation:

Octopai - Outbound sales one-pager

An outbound one-pager identifying a problem in modern-day analytics and offering an easy-to-grasp solution.

To find out more about one-pagers, read these guides:

What Is a One-Pager: Types, Benefits & Main Use Cases

Make One-Pagers That Grab Attention, Engage & Convert

Create a Sales One-Pager (Examples, Writing Tips, Templates)

Create a Business Plan One-Pager (+ Proven Templates)

How to Create a Startup One-Pager That Wows Investors

How to Create a Product One-Pager (That Gets People Excited)

8. Education and academic presentations

Education and academic presentations are used for teaching or presenting research findings. They are designed to simplify complex concepts and foster deep understanding.

Here’s an example of an academic presentation:

Research proposal

This school research presentation template is perfect for students who need to present their findings from a research project. The template includes space for a title, introduction, main body, conclusion, and bibliography.

If you need more guidance, we have a blog post on how to write a research proposal , including tips and templates.

9. Business proposal presentations

Business proposal presentations are used to close deals at the end of a sales cycle. They summarize your offering and why it's the best choice for the prospect.

Here’s an example of a business proposal presentation:

RFKeeper - Retail proposal deck

A dynamic, highly visual proposal deck for a retail software provider, designed to grab and keep attention.

For tips on how to create your own, check out our posts:

How to Write a Business Proposal (Examples & Templates)

Make a Winning Business Proposal Presentation in 12 Steps

10. Sports sponsorship proposals

Sports sponsorship proposals are used to secure funding and support for a sports team. They highlight the benefits that the sponsor will receive in return for their investment.

Here’s an example of a sports sponsorship proposal presentation:

Football sponsorship proposal

This bright and energetic template reflects the dynamic nature of sports. With a combination of text-based and interactive slides, you'll easily convey the history of your organization, as well as the team's main drivers and objectives, to make sponsors instantly realize the value for their money.

11. Business plan presentations

Business plan presentations detail a company's strategy and objectives. They are often used to secure funding from investors or to align team members around a common vision and plan.

Here’s an example of a business plan presentation:

General Business Plan

This template has everything you need to create a visual summary of your business idea. Thanks to a range of interactive slides, you'll be able to convey your vision in a way that impresses investors and gets you the necessary buy-in.

If you want to see real-life examples of each presentation type, check out our master post containing 52 perfect presentation examples to set you apart .

What are the main types of presentation use cases?

Presentations are a versatile tool that can be used in a variety of scenarios, both within and outside an organization. Here are some of the key use cases for presentations:

External use cases

Sales: Persuading potential customers to purchase your product or service through compelling storytelling and showcasing benefits.

Funding : Convincing investors to provide capital for your business by demonstrating potential for growth and profitability.

Thought leadership: Establishing your expertise and authority in a specific field by sharing unique insights and perspectives.

Investor relations: Communicating important company information to investors to maintain trust and transparency.

Donor communication: Engaging and updating donors on the impact of their contributions to maintain their support and involvement.

Conference or event presentations: Sharing insights or research findings at a public event to engage the audience and build your reputation.

Partnership presentations: Proposing a collaboration or partnership to another business by highlighting mutual benefits.

Product launch presentations: Introducing a new product to the market with a compelling narrative that highlights its unique features.

Client presentations: Updating clients on progress or delivering project results to maintain their satisfaction and trust.

Training and education presentations: Teaching a new skill or concept to an external audience to enhance their knowledge and skills.

Public relations presentations: Managing the public image of your company by addressing public concerns and highlighting positive actions.

Government or regulatory presentations: Communicating with government agencies or regulatory bodies to ensure compliance and maintain good relations.

Social responsibility presentations: Showcasing your company's efforts to give back to the community to enhance your company's reputation and public image.

Internal use cases

Team meetings: Discussing project updates or new initiatives with your team to ensure everyone is aligned and informed.

Training and onboarding: Introducing new employees to company policies and procedures through employee onboarding software to ensure they are well-equipped to perform their roles.

Strategic planning: Outlining your company's strategic goals and plans to ensure all employees are working toward the same objectives.

Performance reviews: Providing feedback on an employee's performance to help them improve and grow in their role.

Internal reporting: Sharing company performance data with internal stakeholders to keep them informed and make data-driven decisions.

Town hall meetings: Addressing the entire company on key updates or changes to ensure transparency and maintain employee trust.

Change management: Guiding employees through a period of significant change to ensure smooth transition and maintain morale.

Employee engagement and recognition: Celebrating employee achievements and fostering a positive company culture to boost morale and productivity.

Training workshops and seminars: Providing in-depth training on specific topics to employees to enhance their skills and knowledge.

Internal marketing and branding: Promoting company values and culture to employees to foster a sense of belonging and commitment.

How do I choose the right type of presentation for my business?

Choosing the right type of presentation for your business is like picking the right tool for a job. It's all about understanding your needs and resources.

Here's a simple guide to help you make the right choice:

1) Presentation objectives

Start by defining what you want to achieve. Are you aiming to educate, persuade, or inspire? Your objective will shape the type of presentation you need. For instance, if you're looking to secure funding, a compelling pitch deck is your ticket.

2) Target audience

Your audience is your compass. Their needs and expectations will guide your presentation's content and style. For example, a sales deck might resonate with potential customers, while a thought leadership white paper could be more suitable for industry peers.

3) The message

What key message do you want to convey? Ensure your presentation type allows for this message to be communicated effectively. For example, if you're eager to share your company's green thumb, a social responsibility white paper can beautifully showcase your eco-friendly initiatives and their positive effects.

4) Resources

Finally, always take stock of your resources. Time constraints and available data can influence your choice. A one-pager could be more practical than an extensive sales deck when you’re short on time or manpower.

What are the best types of tools to create and improve my presentation?

Creating a compelling presentation is not just about the content, but also about the delivery.

Here are some tools that can help you elevate your presentation game:

Storydoc: This tool allows you to transform static slides into highly-engaging and converting interactive web presentations. It's perfect for creating memorable narratives that captivate your audience from start to finish and gets them to take action.

Think-Cell: If your presentation involves data, Think-Cell is a must-have. It simplifies the creation of complex charts and enhances data visualization, making your insights more digestible and impactful.

VideoScribe: Want to add a touch of animation to your presentation? VideoScribe allows you to create high-quality whiteboard-style animation videos, adding a dynamic element to your content.

Mentimeter: This gamified presentation software allows you to engage your audience with live polls, quizzes, and Q&A sessions, making your presentation a two-way conversation.

Pitcherific: Pitcherific helps you create and practice your pitch speech, making it a great tool for preparing investor presentations.

Create your presentation from a template

Your digital presentation is your passport to powerful communication. Why settle for static, lifeless slides when you can turn your presentation into a dynamic, interactive adventure?

Think of your key messages as stepping stones on an exciting journey, one that keeps your audience engaged from the opening slide to the grand finale. Interactive presentation templates are the perfect vehicle for this journey.

Each template is a canvas waiting for your unique touch.

Grab a template and use it to create your best presentation yet.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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4 Powerful Sales Presentation Examples (With Tips & Templates)

ManyRequests is a client portal and client requests management software for creative services.

A good sales presentation is the key to transforming your next prospect into your next customer.

As a matter of fact, the best sales decks out there will not only convince people to try out your product—they’ll make your business come across as the de facto solution to their problems.

There is, however, one problem: you’re more of a product guy, and not exactly a top-tier sales person.

Or maybe you’re disappointed in your existing sales deck, and now looking for inspiration in hopes to improve it.

So what does a good sales presentation look like? How do you make your prospective customers think “this is the product I need”?

In this blog post, we will look at how top brands craft their sales decks, and explore some of the best presentation templates out there—to replicate them for your own business.

But let’s start with the basics: what is a sales presentation?

What is a sales presentation?

A sales presentation, sometimes called sales pitch or sales deck, is a  line of talk  that attempts to both introduce someone to your product as well as convince them to buy or try it out.

It is not enough for a product to be better than that of the competition if your prospective customer doesn’t perceive that it is.

A great marketer knows this and will not linger on features, but rather  focus on understanding the customer’s pain points  and what they want vs. don’t want.

Then, using that information, they will craft a presentation that directly speaks to the buyer—with a clear overview of the product or service, and a tailor-made solution,  emphasizing and leveraging the pain points  that were previously researched.

To put it more succinctly, a good presentation consists of three parts:

• Introductory statement with the “main” problem
• Value proposition, A.K.A. what your service or product does
• Client-specific solution

But enough about theory: let’s have a look at actual examples of businesses performing this simple, 3-step process to create their sales decks.

Sales presentation examples

We’ve analyzed a couple of PowerPoint presentations to try and understand what these companies are doing right.

1. LeadCrunch

LeadCrunch.ai Sales Deck   from  LeadCrunch

LeadCrunch is a B2B lead gen business. With a sales deck of 21 slides, they execute the following strategy in their presentation:

• The problem: "[to keep up with sales], your company resorts to more people, more data, and more filters, which yield diminishing returns…" (slide 4);
• Our value proposition: “we provide a deeply customized sales model for every customer” (slides 7 to 10);
• The solution: “we use AI to capture more good leads and fewer bad leads—here’s how it works” (slides 11 to 17);

There’s a couple more slides sprinkled in that are worth mentioning as well here:

• Slide 3: show that companies that understand and have dealt with the problem at stake are thriving;
• Slides 12 & 13: this is a slideshow, after all: don’t hesitate to go all-in on visual to help your customer understand what it is that your company does;
• Slides 18 to 20: social proof and reviews always go a long way for a first impression.

Relink - Transforming the way people are matched with jobs   from  Relink

Relink uses AI and data to connect applicants to jobs, and jobs to applicants.

Relink uses the same structure:  problem > value proposition > solution.  With this example, however, I’d like to emphasize how conversational a slideshow can be.

Rather than focusing on the actual content of the slides and letting the PowerPoint do the work for you—use your slides as a tool to connect with the audience.

For example: slides 7, 8, and 9 are difficult to understand by themselves, and if you leave your client alone to just read the presentation, they will most likely be a little lost there.

That’s because these slides are not meant to just be read, they are here to put the focus back on the presenter. At this stage, the slideshow becomes a background—and the salesperson is again at the center of attention.

3. AppsFlyer

AppsFlyer - Mobile Advertising Analytics   from  AppsFlyer

AppsFlyer is an analytics platform that helps app marketers measure different advertising-related signals such as in-app events, social ads, etc.

Software in general is one of the most difficult businesses to sell verbally. Just think of how you would explain Google Analytics to someone who has never heard of it, without being able to actually show them what the software looks like.

AppsFlyer is well aware of this, and instead relies on efficient imagery to create a slideshow that focuses on the  visual  to explain what their product is, and how it helps their clients.

Keptify Sales Deck   from  Roshan Bhattarai

Keptify is a shopping cart abandonment solution.

They start the presentation with a bold statement: “Online stores are losing 76% of their customers”.

Although this slideshow could be used for any prospect, a simple, one-line statistic like this can also be customized for a specific business—if you are aware of their numbers, or average statistics of the industry.

Custom messages, obviously, will resonate with the customer, increasing your chances to close the sale.

Besides this, Keptify also does a great job at keeping their presentation short and to the point.

Clutter and too much superficial information will incite stress and confusion rather than help your customer understand what your business is all about: sometimes, less is more.

Slides to include in a sales presentation

So what slides should you actually include in your sales deck?

Remember: the most important thing in a sales presentation is to  convince the prospect that you are the solution to their problem.  After all, the goal is to lead to a sale!

Depending on whether you need a short or a long presentation, your slideshow should contain between  5 and 15 slides, and run for between 15 to 45 minutes .

With that in mind, here’s what you should include:

• Introduction (as eye-catching as possible);
• Value proposition
• Competition
• Cost, financial details
• Reviews, social proof
• Closing statements

Wrapping up...

There you have it—a complete analysis of what makes a sales deck great, and how you can replicate the success of other companies for your own business.

Feel free to go ahead and adapt any of those presentations for your own sales pitch—and convert some more prospects into customers.

As always, let us know what you think in the comments below.

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