rating service websites

The 25 Best Review Platforms

Definition | Benefits of Reviews | Best Platforms |

The most popular review platforms are generally those that aggregate user reviews in a way that makes it easy for consumers to sift through them and understand more about the product or service.

Given that most consumers rely on user reviews to inform their purchase decisions, it’s hard to overestimate the importance of these review platforms for businesses.

What is a review platform?

A review platform is a site which collects user reviews of products and services and then displays them according to various filters such as star rating.

The purpose of the review platform is to highlight the experience of customers who have had hands-on experience with the product or service. Since it’s not always easy to take a company’s word about its products or services at face value, many consumers like to browse through user reviews before they part with their cash.

The review platform is, as such, an essential tool for both business owners and customers. It can make or break a company’s reputation and credibility, so it’s in the interest of business owners to ensure they provide a five-star service to their clientele.

While reviews aren’t everything, it’s hard to uphold a positive online reputation without them. Even if the reviews for the company aren’t 100% positive, more reviews inevitably leads to more exposure and increased visibility. This usually results in customer interest, which can usually be converted into sales.

What are the benefits of having customer reviews?

Customer reviews should form an integral part of your marketing efforts if you’re a business owner. If you neglect them, they can tear your business down by tarnishing your reputation, but if you nurture them they can skyrocket your sales and propel you to further growth and success.

1. Easier purchasing decision 

If you want to secure more sales, putting more time and effort into your marketing strategy seems like a wise course of action.

Yet, you don’t necessarily need to spend a lot of money or even that much time.

How is that possible?

Well, let’s just say that the user review should be seen as a powerful (and free) marketing tool that you should take advantage of.

The magic phrase here is social proof.

Reviews provide your product or service with a legitimacy that you won’t find anywhere else. That’s because the words come from your customer base.

This social proof can ease a customer’s concerns about the product on offer and perhaps even convince them to make the decision to purchase .

2. Better clickthrough rates 

As a business, you want your customers to not just show interest in what you have to offer but to make purchases.

After all, without sales, all the interest in the world won’t mean anything for your financial goals.

To improve clickthrough rates, star ratings are something you need to pay attention to.

While there are ways of using negative reviews in your favor, it goes without saying that glowing four, and five-star reviews are best.

These four and five star reviews will most likely boost your clickthrough rates, as customers will have a much easier time parting with their cash if they perceive the product as well-rated.

It’s much harder to convince someone to invest in a two-star product than a four-star one, so you should do your best to keep customers happy so you can shoot for the stars.

3. Trustworthiness

Businesses sometimes have a bad reputation.

Due to the amount of misleading marketing out there, and the number of cutthroat entrepreneurs who care about nothing other than sales, it makes sense that the average customer is reluctant to trust a company’s words.

That isn’t to say you can’t have an effect with your words; it just means that your words have more power if your customer base backs them up .

You could claim that your product is the best in its category and even have third-party testing to back up your claims, but if a few hundred people have bad things to say about it, then your sales will likely suffer.

You need to foster customer trust and loyalty by proving that you are sincere and responsive to customer feedback.  

4. Provides Useful Feedback

Without customer feedback, how can you improve upon the products/services you offer?

Reviews are essential for the improvement process, since they give you invaluable information that – if used correctly – can help you increase customer satisfaction going forward.

While it isn’t always easy to hear, negative feedback and criticism from customers are very useful.

Because it shows you if your product has any clear flaws or issues that need to be addressed. It’s very challenging to climb the rankings and get flawless star ratings if a lot of customers have drawn attention to the same problem.

As such, feedback, regardless of whether it is positive or negative, is essential for any business to grow.

What are the best review platforms? 

We’ve gathered together 25 of the best review platforms, so you know exactly where to go for real product feedback whether you’re a customer or a business owner.

These platforms all do a great job at presenting the user reviews in a way that’s easy to understand, and easy for you to browse according to various filters so you can quickly find the information you need to make a purchase decision or find out what customers are saying about your business.

1. Trustindex 

Trustindex is used by more than 20,000 businesses, as a platform to display customer reviews and increase sales.

If you’re having trouble finding the best way to proudly show off your five-star reviews and recommendations, then you needn’t look further. Trustindex offers a wide variety of widgets for popular review platforms such as Google, Amazon, and Yelp to help you boost your SEO ranking and customer trust.

2. TripAdvisor 

TripAdvisor is a review platform that focuses on the travel and leisure industry.

It’s ideal for holidaymakers and businesses in the tourism and hospitality sectors, looking to improve the overall customer experience.

The huge review platform receives an estimated 390 million unique monthly visits across its 49 sites, from customers and business owners from all over the world.

3. Google My Business

Google My Business is a service that allows customers to check out local business ratings, and business owners to manage their online reputation and visibility.

It’s an essential tool for business owners as it allows them to be found online and locally, especially if they focus on boosting their local SEO.

Given that most consumers use Google on a regular basis, it’s a great platform to leverage for visibility and for customers it’s easy to find out information about a business quickly.

4. Facebook

Facebook is first and foremost a social media platform facilitating social connections and conversation, but it is also widely used as a review platform.

If you set up a business page on Facebook, you can reach a lot of potential customers through the ‘shares’ and ‘likes’ you collect.

It’s currently estimated that there are around 2.89 billion active monthly users on Facebook, so this should dispel any doubts about the visibility you can achieve with Facebook reviews.

Amazon is one of the largest online retailers, stocking products from thousands of companies all over the world.

That makes it an excellent review aggregator, and a great website to visit to get an idea about a product or service from the customers themselves.

With an estimated 2.45 billion average monthly visits this year, you can’t argue with the importance of a site like Amazon for customer reviews.

Yelp is all about crowd-sourced business reviews, covering everything from dentists to hair salons.

As such, it’s a great review platform for service-based businesses and for consumers looking for the best price/quality nearby.

Yelp brings in around 178 million unique visitors every month.

7. Better Business Bureau

The Better Business Bureau, or BBB, is all about fostering customer trust by revealing what a business is really like.

This review platform is for discerning customers looking for a reliable company, and for business owners it’s an important platform to come across well on.

The BBB receives around 7 million monthly visitors every month.

8. Foursquare City Guide

Foursquare City Guide, as you might have guessed from the name, provides reviews about businesses locally in your city.

The app will give users personalized recommendations based on their preferences, so as a business owner you want to be one of the first local businesses to pop up for customers.

The platform receives around 3 billion global visits each month.

9. Yellowpages

Yellowpages is perhaps best known as the large catalogue which you turn to whenever you need to find a local business.

Through the review platform’s website, customers can write reviews and browse existing reviews to inform their purchase decisions.

Yellowpages has on average 60 million monthly visitors.

10. Trustpilot

Trustpilot is one of the most trusted online review platforms, with more than 500,000 companies in its database.

It’s a dedicated review platform that covers a variety of niches from health and fitness to clothing and even travel insurance.

As such, it’s a good website to rank well on if you have a niche business.

If you are looking for good Trustpilot alternatives read our article.

Angi, formerly Angie’s List, is an online directory which provides crowd-sourced reviews for contractors and businesses in your area.

As such, it’s a good review platform to perform well on if you’re an independent contractor or if you run a small local business.

The website receives around 10-11 million monthly visits.

12. Glassdoor

Glassdoor is the go-to website for finding information about businesses and what they are like to work for.

As such, it’s an important website for hiring future employees or for job seekers trying to secure their next position.

If you treat your employees well, you can rank highly on Glassdoor and boost your online reputation. There are around 67 million unique monthly viewers.

13. Choice Reviews

Choice Reviews is part of the Association of College and Research Libraries and gives users access to hundreds of thousands of academic reviews.

As such, if you’re in the education niche, supplying academic textbooks and the like, then you’ll want to make sure you rank highly on the website.

Which? is a UK-based website and magazine which is all about promoting consumer choice.

The brand presents various options to its customers based on reviews and ratings as well as in-house testing, so it’s a great website to be featured on.

15. ConsumerReports

Consumer Reports, formerly Consumers Union, is a nonprofit based in the US which serves the consumer through independent product testing.

The review platform conducts its own through research and testing to put products through their paces and provide customers with a detailed assessment.

The website targets every type of product from fridges to exercise bikes, and has an estimated average of 13 million unique monthly visitors.

16. Consumer Affairs

Consumer Affairs is a website built on the idea that ‘knowledge is power’.

As such, it’s a website that promotes transparency and seeks to get to the bottom of company’s claims about their products and services.

Covering an extensive list of business types and services, from insurance to movers, it’s a go-to review platform for many customers. It draws in on average around 4 million unique monthly visitors.

17. Citysearch

Citysearch is an online city guide that can provide holidaymakers and tourists with all the information they need to know about business in various niches in their destination.

For example, if you’re heading to Chicago and you want some pizza restaurant recommendations, you can use Citysearch to see the options along with user reviews and ratings.

It is considered to be one of the most popular local city guides in the US, helping around 11 million customers a month to reach a purchase decision.

18. Yahoo! Local Listings

While Google My Business is one of the most popular local business listing platforms, Yahoo! has its own rival service called Local Listings.

With this service, you can claim your business listing online and manage it to make it possible for customers to find you locally.

It’s a good platform to boost your local visibility, as on average Yahoo! receives 200 million unique monthly visitors.

19. Influenster

A review platform for influencing purchase decisions, Influenster aims to show customers reviews from ‘people just like you’.

The platform relies on modern metrics such as social media analytics to assess a product’s popularity across social media.

As such, it’s a good website for the young, modern consumer. It has around 2.5 million monthly unique visitors.

20. G2 

Not all products are physical, these days there’s a huge demand and market for software.

G2 is one of the best websites to head to for detailed reviews on software options, so if you’re a tech company or startup it’s a good website to rank well on.

There are around 5 million monthly visitors to the website.

21. TrustRadius

TrustRadius is another software reviews platform, so again, if you’re a tech company selling digital property to other businesses then it’s worth checking the site out.

There are around 1 million monthly visitors, which may not seem like much, but considering it’s a specific niche it’s a large audience for software companies.

22. Manta Business Reviews

Manta Business Reviews provides reviews for around 35 million businesses.

You can claim your business listing on the website to boost your visibility, and tap into the pool of customers that regularly use the website.

23. GoodFirms

GoodFirms provides reviews for service-based companies and software products.

If you work for, or run, a B2B (Business to Business) tech company then GoodFirms is a website you’ll want to look into.

The website receives around 700,000 monthly visitors.

24. HubSpot App Marketplace

HubSpot is a popular online marketing company, but it’s the App Marketplace we’re interested in for customer reviews.

Through the website, you can find out what customers have to say about your app or about an app you’re looking to invest in for your business.

It’s a reliable website that can help inform your app purchase decisions.

25. Capterra

Capterra is a well-respected website that brings software reviews to the masses. It refers to itself as the ‘world’s leading software reviews and selection platform’ which means it has a lot of clout in the software industry and it’s an invaluable resource to businesses in the niche.

As such, it’s an excellent review platform to aim for if you sell software to businesses or directly to consumers.

Related posts

Our Recommendations

• Best Small Business Loans for 2024
• Businessloans.com Review
• Biz2Credit Review
• SBG Funding Review
• Rapid Finance Review
• 26 Great Business Ideas for Entrepreneurs
• Startup Costs: How Much Cash Will You Need?
• How to Get a Bank Loan for Your Small Business
• Articles of Incorporation: What New Business Owners Should Know
• How to Choose the Best Legal Structure for Your Business

Small Business Resources

• Business Ideas
• Business Plans
• Startup Basics
• Startup Funding
• Franchising
• Success Stories
• Entrepreneurs
• The Best Credit Card Processors of 2024
• Clover Credit Card Processing Review
• Merchant One Review
• Stax Review
• How to Conduct a Market Analysis for Your Business
• Local Marketing Strategies for Success
• Tips for Hiring a Marketing Company
• Benefits of CRM Systems
• 10 Employee Recruitment Strategies for Success
• Sales & Marketing
• Social Media
• Best Business Phone Systems of 2024
• The Best PEOs of 2024
• RingCentral Review
• Nextiva Review
• Ooma Review
• Guide to Developing a Training Program for New Employees
• How Does 401(k) Matching Work for Employers?
• Why You Need to Create a Fantastic Workplace Culture
• 16 Cool Job Perks That Keep Employees Happy
• 7 Project Management Styles
• Women in Business
• Personal Growth
• Best Accounting Software and Invoice Generators of 2024
• Best Payroll Services for 2024
• Best POS Systems for 2024
• Best CRM Software of 2024
• Best Call Centers and Answering Services for Busineses for 2024
• Salesforce vs. HubSpot: Which CRM Is Right for Your Business?
• Rippling vs Gusto: An In-Depth Comparison
• RingCentral vs. Ooma Comparison
• Choosing a Business Phone System: A Buyer’s Guide
• Equipment Leasing: A Guide for Business Owners
• HR Solutions
• Financial Solutions
• Marketing Solutions
• Security Solutions
• Retail Solutions
• SMB Solutions

Business News Daily provides resources, advice and product reviews to drive business growth. Our mission is to equip business owners with the knowledge and confidence to make informed decisions. As part of that, we recommend products and services for their success.

We collaborate with business-to-business vendors, connecting them with potential buyers. In some cases, we earn commissions when sales are made through our referrals. These financial relationships support our content but do not dictate our recommendations. Our editorial team independently evaluates products based on thousands of hours of research. We are committed to providing trustworthy advice for businesses. Learn more about our full process and see who our partners are here .

Tired of Yelp? 14 Alternative Business Review Websites

If you're looking for another perspective, check out some other online review services.

Table of Contents

Modern consumers thrive on information. Before making buying decisions, customers routinely seek out the opinions and experiences of others to determine whether or not a company is credible and its products or services are worthwhile. Business review websites are excellent resources for consumers seeking information and often include business-specific tools to help organizations boost brand awareness and expand their marketing reach. 

While Yelp is perhaps the best-known business review website, it’s far from the only reputable one. We’ll explain more about business review websites and highlight 14 Yelp alternatives to consider. 

What are business review websites?

Business review websites collect customer reviews about the companies they do business with. These aren’t professional reviews, and they aren’t paid. They’re from actual customers sharing honest feedback.

For example, say you recently hired a local company to install a fence in your backyard. After the service is completed, you can review that company on a business review website. When you leave a review, you’ll often choose a letter or number rating. You’ll usually have the option to summarize your thoughts about the service you received.

By sharing your positive or negative experiences, you help other potential customers decide whether or not to use that company in the future.

Best Yelp alternatives for business reviews

Many consumers turn to Yelp when researching products and services. Additionally, small businesses use Yelp to boost brand awareness and enhance their local marketing strategy . However, Yelp isn’t the only game in town. Here are 14 Yelp alternatives that can help you generate positive online reviews and grow your business. 

1. Google Business Profile (formerly Google My Business)

Google Business Profile , formerly called Google My Business, allows you to list your business on Google Maps and appear in local search results. It’s free to list your business and information, such as your business location , hours and phone number.

You can also invite your customers to leave a review on Google. Collecting and responding to Google reviews shows you care about customer feedback; more reviews will help you rank higher in Google searches. To get started, set up and personalize your Business Profile on Google .

2. Facebook Page reviews

If you use Facebook ads for your business, you probably already have a Facebook Business Page set up. Your Facebook Business Page is a great place to stay in touch with your customers and share helpful information about your business.

It’s also an excellent place to collect customer reviews. Take advantage of this feature by turning on the ratings and reviews option in your Facebook Page settings. From there, invite customers to leave reviews sharing their experiences with your company.

3. Angi (formerly Angie’s List)

Angi is a major name in business reviews. As a platform for accurate information about local businesses from vetted users, Angi guarantees its reviews are legitimate.

Users pay a membership fee to access the site and write reviews, which are graded in letter form. Businesses that sign up with Angi can interact with members, establish a profile, and respond to reviews about their company. Businesses can also take advantage of deals and discounts when they sign up with Angi. Organizations can sign up for an Angi account online. 

4. Better Business Bureau

The Better Business Bureau is one of the most trusted names in business ratings and reviews. The BBB grades businesses from A+ to F based on several factors, including reviews, complaints, and business responses to reviews and complaints. The BBB is a trusted organization, and its ratings could significantly impact a small business. 

The accreditation process ensures that a business makes a good-faith effort to resolve customer complaints and respond to inquiries. This effort makes a business more trustworthy in consumers’ eyes. Accreditation (and its fee) can give a business increased exposure online, access to workshops and webinars, and much more. Visit the BBB online to start the accreditation process for your business. 

5. ConsumerAffairs

Collecting reviews for a business is just one service ConsumerAffairs for Brands offers. When a business signs up, it receives access to numerous resources, including articles on how reviews and a strong reputation can increase revenue, how to find brand ambassadors , and how to convert negative customer experiences into positive ones. Visit ConsumerAffairs for Brands online to create a business account. 

6. Foursquare

While Foursquare is best known for its check-in feature, businesses that claim their listings also give customers the ability to leave ratings and tips (reviews) for other customers.

If you sign up for Foursquare for Business , you’ll be able to access user analytics, add your own tips, and offer customer rewards.

7. Glassdoor

The unique thing about Glassdoor is that it allows current and past employees to rate the companies they work for. This is a vital tool for job searching, helping job seekers learn as much about a company as possible.

When you sign up for a Glassdoor for Employers account , you can read reviews of your company as a workplace and find quality candidates when hiring employees for open positions.

8. HomeAdvisor

This site is similar to Angi (in fact, they have the same parent company). It helps customers find and review professionals for home improvement projects. All reviews are verified and go through an extensive screening process.

If you are a professional offering home improvement services, signing up with HomeAdvisor Pro allows you to connect with HomeAdvisor users in your area looking for a specific service.

9. Judy’s Book

While it’s not free to add or claim your business on this site, the perks of Judy’s Book for Business are worth it. It’s free for customers to review your business directly on the site, but if you receive other testimonials through social media, email, letters or other sources, Judy’s Book allows you to post them on your business page at no extra charge.

When you add your business to Judy’s Book , you also get a free mobile listing, competitor tracking, a higher search engine ranking and much more.

Manta is a small business directory that helps local U.S. businesses connect with consumers and each other. While customer reviews are not the site’s primary function, they are one of its features. Visit Manta online to add your business. 

11. Merchant Circle

MerchantCircle aims to connect customers with deals, advice and price quotes from local small businesses. Its search functions are structured primarily by city and business category. By default, it ranks the listings from highest-rated and most frequently reviewed, working its way down.

The MerchantCircle Help Center has various links to articles to help new businesses get set up.

12. OpenTable

Although OpenTable was once just for making restaurant reservations, customers can now leave reviews and star ratings. When you search for restaurants, a list based on your search criteria pops up.

One of the first things you’ll notice is the star rating under the restaurant name, the number of reviews, and the percentage of reviewers who recommend the restaurant.

If you are starting a restaurant or want to get an established restaurant on OpenTable, sign up on the OpenTable for Restaurants page to start collecting reviews and increasing your reservations.

13. Superpages 

Unlike most other review sites, Superpages isn’t tied to a specific category or service. So, whether your business is a restaurant, plumber, nail salon, electrician or anything else, you can register it and begin collecting reviews.

This site also allows users to write in-depth reviews specific to your business’s category, making it easier for potential customers to find the review and, therefore, your business. Visit Superpages online to claim or manage your free business listing.

VendOp aims to connect people with vendors that best match their needs. Potential customers can search for vendors based on their needs and be presented only with vendors that provide those services, streamlining the search process.

The site also offers a community of real customers who share their experiences with vendors, so potential customers can better understand who they’re working with while helping other vendors improve their services. Visit VendOp online to learn how to use your LinkedIn account to sign up for this platform.

How can business review websites benefit your company?

Many businesses feel nervous at the thought of customers leaving them a review, but customer reviews can be a powerful tool for your company. Here are some of the ways business review websites can benefit you:

• Business review websites create social proof . If a customer is on the fence about purchasing from your business, they’re more likely to move forward if they receive a positive recommendation from a friend or family member. Positive reviews create social proof and help new customers feel comfortable doing business with you.
• Business review websites improve SEO . If you run a local business, you can’t afford to ignore business review websites. For example, receiving and responding to Google Business reviews will improve your business’s search engine visibility and increase the odds that local customers will find you.
• Business review websites help you provide better customer service . Nobody wants to receive a negative review from a customer, but it isn’t always a bad thing. If you respond to negative reviews and take steps to remedy the mistake, you could build more customer loyalty over the long run. And you learn valuable information about how to improve your business in the future.

Using business review websites to your advantage

Many companies rely on business review websites like Yelp to improve their reputation and visibility online. However, there are countless alternatives to Yelp to consider when seeking online reviews and business marketing tools. From Google Business Profile to ConsumerAffairs, these business review websites can help create social proof that your business is worth investing in. 

To encourage online business reviews from customers, consider offering incentives like online coupons or simply asking them to leave a review to help your company. Make it easy for customers to find your business on major review websites so they’re not inconvenienced by the request.

Sammi Caramela contributed to this article. 

Building Better Businesses

Insights on business strategy and culture, right to your inbox. Part of the business.com network.

• Best of 2024
• How to Spot a Trustworthy Website
• Dating Apps
• Shopping Discount Fashion
• Discount Clothing
• Discount Designer Clothing
• Affordable Wedding Dresses
• Affordable Activewear for Women
• Plus-Size Swimwear
• COVID-19 Resources
• Write a Review
• Request a Review
• Backed by the National Science Foundation
• For Business

Research Business Reviews Before Buying

Freelancing

Electronics, office supplies, real estate, browse reviews from over 5 million users.

Ryan A. reviewed My Essay Geeks

Better Essays

“My essay geeks essays are better than other services i have used.”

Frankie K. reviewed My Essay Geeks

24 hours deadline met

“I had only 24 hours to submit my essay assignment and they delivered on time with a discount for my next order.”

“I had only 24 hours to submit my essay assignment and they delivered on time with a discount for...”

James O. reviewed WingTalks

I loved this app because it very amazing app ever since...

“I loved this app because it very amazing app ever since i been on this app”

Kristina H. reviewed My Essay Geeks

I wish I found them before

“Thanks to my essay geeks team for making everything smooth. I wish i found them before...”

“Thanks to my essay geeks team for making everything smooth. I wish i found them before my final...”

Anthony C. reviewed AYR LP

Excellent experienced service and follow-up

“Excellent service and follow-up: immediate response with online checking of "the story" and the bad guys; experienced advice and knowledge re this particular scam; their...”

“Excellent service and follow-up: immediate response with online checking of "the story" and the...”

Louis C. reviewed CarShield

Happy Camper

“My experience was just as your advertising states. Carshield completely took care of my car with my dealership. My only input was the copay and telephone calls. Could not...”

“My experience was just as your advertising states. Carshield completely took care of my car with...”

Greg G. reviewed Freecash

Had a issue with my withdrawal

“Besides the first withdrawal that took a while. Every one since has come through pretty...”

“Besides the first withdrawal that took a while. Every one since has come through pretty fast. I...”

Mareo A. reviewed Lendgo

This process is good so far and just waiting on a responce...

“This process is good so far and just waiting on a responce from possible lebders.”

Ben W. reviewed Meetcurve

Easy to order,stress free.

“Order and payment was easy to understand and complete. Was kept informed of delivery schedule. Item was as described on the web sites.”

“Order and payment was easy to understand and complete. Was kept informed of delivery schedule....”

oscar d. reviewed Laser Co

Works with homeassistant

“The price the tuya and the home assistant support makes your products a winner”

Michele W. reviewed BetterMe

“This program is very easy to work through. I needed something that was for my pace,...”

“This program is very easy to work through. I needed something that was for my pace, slow and steady.”

Chris B. reviewed Cover & All UK

Good tarp but eyelets provided on corners only

“Tarp was a custom size order. Sizing was accurate but it lacked eyelets along the...”

“Tarp was a custom size order. Sizing was accurate but it lacked eyelets along the edges. I was...”

Ann M. reviewed Ovago

Very organized, as expected

“Flight cost was competitive. When schedule changed they contacted me immediately.”

R T. reviewed Tire Rack

Always buy my tires here

“Tire rack does the best research so i can select the right tires, offers competitive prices, ships to an installer close to me -- what more could i ask for? I'm a happy,...”

“Tire rack does the best research so i can select the right tires, offers competitive prices,...”

Daniel S. reviewed LightInTheBox

“Nice hoody,fits perfekt and from ordering to recife perfekt,from me five more stars”

Li C. reviewed FASHIONPHILE

“Love my bag. Smooth process, fast shipping and received on time.”

Taiying C. reviewed GreetingCardUniverse

Nice Greeting Cards

“Many greeting cards with various design and special occasion greeting available.”

Jed reviewed etrailer

Front hitch receiver

“Very easy to order. Great installation videos and installation instructions. Etrailer has great tech support.”

“Very easy to order. Great installation videos and installation instructions. Etrailer has great...”

Hannah W. reviewed ResumeGenius

Easy to use and helpful AI generated text saved me...

“Easy to use and helpful ai generated text saved me from complicated assessments”

ARYAMA C. reviewed ResumeGenius

It has been a nice and smooth experience of building...

“It has been a nice and smooth experience of building my professional cv.”

Trending businesses

Sitejabber extension: Review as you browse

See ratings of sites as you browse the web right in your search results and browser bar.

• See what users say about individual business
• See reviews for specific services
• Write reviews in the extension
• Ask questions

“Wish I found this site before... would have saved me a lot of hassle and money.”

– Lily A.

“Probably the most important site on the internet for consumers.”

– Dan G.

“I sure wish I had found this sooner. Glad I found you now!”

– Patience S.

Committed to over 17 years of trust

Google-approved reviews platform

Consumer press and awards

Consumer protection blog

Browse businesses by category

• By Industry
• Financial Services
• HR & Recruitment
• Remote Teams
• See all sectors
• Integrations
• ROI Calculator
• Resource Center
• Support Center
• Success Stories

The 12 Most Credible Review Platforms for Customer Feedback

In this day and age, next to nobody makes a decision without consulting the internet first. Think about it – what do you normally do if you need the answer to a question? Or if there’s a fact that you’d like to know? You Google it, right?

So, what do you think your potential customers do when they’re considering a new product or trying out a new business? They’re going to Google it too. And they’re going to want to find out other people’s experience by looking at review platforms.

Did you know that   90% of consumers   read online review sites before visiting or buying from a business? Reviews can not only build your reputation but also support your company’s marketing efforts, influence your campaigns and play a huge role in your overall success.

We will cover…

What is a review platform?

How do get customer reviews?

The benefits of customer reviews

The most popular review platforms, the best review platforms for b2b companies, trustradius, the best review platforms for b2b and b2c companies, angie’s list, the best review platforms for seo, google my business, bing places.

•  TripAdvisor

Review platforms are places where customers can leave feedback about products or services for others to read.

The wider the word spreads about how good your company is, the more people you’ll attract, so ideally you want these reviews to be as honest and as positive as possible. Whilst the reviews themselves are the attraction to new customers, displaying them in the ideal place is an important step in the right direction for your business. Hence, including reviews on your website and social media accounts is a good idea.

How do you get customer reviews?

The best way to encourage customer reviews is simply to ask. Quite often, customers are more than happy to give you feedback about their experiences with your products or services, especially if those experiences are positive.

Here are a few ways you could go about this:

• Put up signs, stickers, or badges in your business, or on your website,  for online review sites. This not only encourages customers to write reviews but prompts people to read those reviews too, potentially attracting new customers. Plus, badges instantly instill faith in the customer.
• Include a CTA (call-to-action) on the back of a menu, receipt, invoice, or coupon code asking the customer to leave a review.
• Automate an email campaign that is triggered once a customer shops at your business or uses your services. This way you can ensure that only the customers who experienced your brand are prompted to leave a review.   See how to do this with Zapier .
• Or, the simplest way of all, is just to verbally ask the customer. After you make a sale, give a customer a good meal or provide a great service, ask them what they thought and if they would be willing to leave a review. If you don’t ask, you don’t get!

What makes customer reviews so impactful?

Higher search ranking

Firstly, reviews help your business rank higher on search engines like Google or Bing. The more your customers trust you, the more Google will trust you and consequently, you’ll attract even more customers. A   study by Moz   revealed that reviews contribute over 15% of a website’s ranking factor. For local businesses this can really make a difference.

Better click-through rate

Not only will you rank higher on result pages, if you have glowing reviews and you add the star ratings to your website, Google will show them on the results page. Look at the example on the screenshot below. Which listing would you click on? The one with the stars, right?

Those stars are called Google Seller Ratings and can have an incredible impact on your CTR (click-through rate).   Here’s how to get them working .

Help the purchasing decision

Even more importantly, reviews are beneficial because they influence your customers’ decisions. Reviews build trust, promote confidence in your business and a couple of good reviews could be the tipping point for whether a customer sticks with you or decides to go elsewhere.

Now that you know the benefits of customer reviews, here are some of the best online review platforms for your business. Depending on your niche, you have plenty of options to gather reviews with these review platforms.

Before we dive into the nitty-gritty of which online review sites fit a specific niche best, let’s take a look at the ones that are the surefire ways to get started.

Facebook Ratings and Reviews

More than just a place to catch up with friends and giggle at cat videos, Facebook can work wonders as a review platform. With more than   2.7 billion monthly visitors , it is the largest social network in the world, and it’s also in the   top 10 highest used websites   for global internet engagement. Straight off the bat, Facebook reviews will give you a huge advantage.

Having a Facebook page for your business also gives you the highest range of options of any of the online review sites listed in this article. Not only can your customers leave reviews and read the reviews of others, but they can like and comment on other people’s feedback and ask questions.

Yelp   is certainly old school, yet still used by millions. Originally focusing on restaurants, it built quite a strong reputation before branching out into almost every other industry. If you’re on Yelp, make sure to claim your business profile quickly so that you can keep track of what is being said about your brand.

Like many review platforms, you can’t edit the reviews on Yelp, but you can respond to them, so try to keep things friendly and helpful. Furthermore, Yelp helps train small businesses how to take control of their customer reviews and how to hold social events for Yelpers (a.k.a. Yelp reviewers).

Are you catering to other business owners? If you are a bookkeeper, business supplier, software company, or other business-to-business company, the following review websites will help you spread the word.

A favorite among SaaS (Software As A Service) companies, if your business sells software, you’ll want to make sure you have a presence on   G2 . As the leading B2B software review platform, they’ve collected over 1,000,000 reviews for different products and have over   4 million monthly visitors .

With a nifty LinkedIn authenticator, reviewers can post reviews or easily share their thoughts on a particular software preference with their entire LinkedIn network. This both adds another layer of trust to the readers and is an easy way to reach a potentially large, relevant audience.

G2 allows you to compare businesses with hundreds of similar services by 5-star rating, price, ease of use, quality of support, set up speed, and much more. Visitors can also upvote or downvote reviews based on their own experiences. Business owners can easily read competitors’ reviews to get a better understanding of what consumers are looking for.

Perfect for eCommerce, marketing, and other online businesses,   Reviews.io   gathers honest feedback for your business using an invite-only option. This means that customers can only leave reviews if a company requests it, via a simple email invitation.

Businesses can ask their customers to leave reviews on specific services, products, or the business as a whole. This gives companies a lot more control over who leaves feedback. As a verified Google review partner, all feedback gathered by Review.io is optimized for search results, which will further aid your SEO game. Plus, the platform has a well-designed UI, making it easy to navigate and use.

Similar to G2,   TrustRadius   focuses on software and service-based B2B companies.  Reviewers are also authenticated through LinkedIn, so setting up an account is nice and simple. Visitors can review a company alone, or in comparison with another by looking at a series of stats including 5-star rating, pricing, and in-product pictures.

TrustRadius is a particularly good tool for gathering feedback and understanding the customers’ issues and pain points. What’s more, as TrustRadius doesn’t offer a sponsored option, it’s definitely one of the most honest online review platforms out there.

If your business sells to the general public, you’ll likely do better with a review platform that is more suited to consumers. The following are great online review sites for both business-to-business and business-to-customer companies.

Another favorite with SaaS (Software As A Service) companies,   Capterra   features nearly a million reviews and an engaged and active community. Users can easily search for software based on industry, software type, or a particular product. That search is divided into almost 700 different categories – that’s a lot of data to help you find the perfect fit!

Visitors can directly compare up to four businesses side by side using the ‘compare to’ feature. Plus, another point for Capterra: the webpages for different categories consistently rank high on Google, so if you’re looking to better your SEO, then using this review platform will most certainly help. They are also backing their organic ranking with paid efforts so they basically take care of advertising for you.

Originally started as a review platform for small businesses,   Angie’s List   has developed into a high-end, reputable site. It is a paid platform, but it’s all the better for it as you don’t get the usual ramblings and nonsense that you sometimes do with free sites. Instead, reviews are a lot more thought out and, resultantly, more valuable.

The reviews are divided into categories, then they are given an A-F rating. They can’t be anonymous either, which further helps with preventing spam and fake responses. Angie’s list also acts as an intermediary between conflicts, which ultimately means that they could end up siding with you over an unfair customer. It’s free to set up a page for your company, but they also offer two paid plans for more options.

Better Business Bureau

An online review site built on trust, the   BBB   is a non-profit consumer advocacy group. They evaluate all types of businesses against a set of standards, providing the facts and letting the customer reviews speak for themselves.

Another premium review platform, the BBB charges companies to join it and, although they don’t actually force you, it’s recommended to follow the   BBB’s code of conduct . If you decide to get your business profile on the Better Business Bureau, then you’ll be able to display a badge on your site which shows customers how trustworthy you are.

When it comes to elevating your business, unless you’re a one-man-band, a lot of that hard work and effort will be undertaken by your staff. And as your business grows, so will your team. That’s where   GlassDoor , the workplace review platform, comes in.

With reviews of over 540,000 companies, you can bet that a lot of potential job candidates will want to check out other people’s experiences before they accept a job offer or even apply for a position.

Employees can rate a company on everything from the employment process itself, to everyday working life. If you get lots of positive reviews from lots of happy staff, GlassDoor has the power to radically improve your employment brand. This will help you scout out the best talent for future employment and gather feedback about what you could work on from within your business.

If the main reason you’re looking for customer reviews is to increase your credibility to search engines, we recommend using these….

The most obvious review platform to support your SEO,   Google My Business   is a free tool to help businesses manage their presence online. You simply need a verified business account on Google and your website, business name, contact information, opening hours, and location will all be neatly tied to your search listing.

Anyone searching for your business will automatically see all of these details as well. The best part? They will also see all of your reviews, giving them an instant reason to click on your site link or dial your phone number.

Bing Places   provides much the same service but, of course, for Bing users instead. But before you decide to label Bing as a lesser Google, whilst it may not be the big boy, Microsoft’s search engine still has the   second highest   search engine market share online. So, it’s more than likely, that you’ll end up with a few extra clicks and customers by adding your business to Bing.

TripAdvisor

Did you know that customer reviews for businesses   occur highest in the travel sector ?

TripAdvisor   has seriously evolved from where it started back in 2000. These days, not only are they covering hotels, holiday rentals, restaurants, and tour companies, they also feature customer reviews for spas, coffee shops, cafes, and other entertainment businesses.

Whilst a substantial portion of searches are still travel-related, people are also browsing TripAdvisor reviews before choosing a new restaurant to dine at or a new place to take the kids at the weekend. With Google searches like ‘restaurants near me’ bringing TripAdvisor a tonne of monthly traffic, it’d be well worth your time to add your business to their results.

It’s a wrap

There you have it: a nice, comprehensive list of the best review platforms broken into categories waiting for you to cherry-pick your favorites! But then what?

Then you can learn how to utilize the glowing feedback that you gathered on these platforms. Check out our article on   the power of reviews – and how to use them !

Blog comments

Start taking bookings online.

Create a custom online booking page, benefit from automated SMS, Email & Voice reminders, and reduce appointment no-shows by up to 90%.

Related posts

How to Utilize Technology to Increase Student Engagement

Technology is everywhere. We use it at home, in the office, and even to keep up with friends or...

How Capacity Management with 10to8 can Boost your Business

Have you ever had to turn away a client because you’re already booked for a particular slot only to...

How to Write a Good Reminder Email or SMS [Ultimate Guide With Templates]

One of the most important aspects of running a business is making sure you are following up with...

Subscribe now

Subscribe to our newsletter to keep on top of new developments.

Explore companies by category

Animals & pets, beauty & well-being, business services, construction & manufacturing, education & training, electronics & technology, events & entertainment, food, beverages & tobacco, health & medical, hobbies & crafts, home & garden, home services, legal services & government, media & publishing, money & insurance, public & local services, restaurants & bars, shopping & fashion, travel & vacation, vehicles & transportation.

• Animal Health
• Animal Parks & Zoo
• Cats & Dogs
• Horses & Riding
• Pet Services
• Cosmetics & Makeup
• Hair Care & Styling
• Personal Care
• Salons & Clinics
• Tattoos & Piercings
• Wellness & Spa
• Yoga & Meditation
• Administration & Services
• Associations & Centers
• HR & Recruiting
• Import & Export
• IT & Communication
• Office Space & Supplies
• Print & Graphic Design
• Research & Development
• Sales & Marketing
• Shipping & Logistics
• Architects & Engineers
• Building Materials
• Chemicals & Plastic
• Construction Services
• Contractors & Consultants
• Factory Equipment
• Garden & Landscaping
• Industrial Supplies
• Manufacturing
• Production Services
• Tools & Equipment
• Colleges & Universities
• Courses & Classes
• Education Services
• Language Learning
• Music & Theater Classes
• School & High School
• Specials Schools
• Vocational Training
• Appliances & Electronics
• Audio & Visual
• Computers & Phones
• Internet & Software
• Repair & Services
• Adult Entertainment
• Children's Entertainment
• Clubbing & Nightlife
• Events & Venues
• Museums & Exhibits
• Music & Movies
• Theater & Opera
• Wedding & Party
• Agriculture & Produce
• Asian Grocery Stores
• Bakery & Pastry
• Beer & Wine
• Beverages & Liquor
• Candy & Chocolate
• Coffee & Tea
• Food Production
• Fruits & Vegetables
• Grocery Stores & Markets
• Lunch & Catering
• Meat, Seafood & Eggs
• Smoking & Tobacco
• Dental Services
• Diagnostics & Testing
• Doctors & Surgeons
• Health Equipment
• Hospital & Emergency
• Medical Specialists
• Mental Health
• Pharmacy & Medicine
• Physical Aids
• Pregnancy & Children
• Therapy & Senior Health
• Vision & Hearing
• Art & Handicraft
• Astrology & Numerology
• Fishing & Hunting
• Metal, Stone & Glass Work
• Music & Instruments
• Needlework & Knitting
• Outdoor Activities
• Painting & Paper
• Bathroom & Kitchen
• Cultural Goods
• Decoration & Interior
• Energy & Heating
• Fabric & Stationery
• Furniture Stores
• Garden & Pond
• Home & Garden Services
• Home Goods Stores
• Home Improvements
• Cleaning Service Providers
• House Services
• House Sitting & Security
• Moving & Storage
• Plumbing & Sanitation
• Repair Service Providers
• Customs & Toll
• Government Department
• Law Enforcement
• Lawyers & Attorneys
• Legal Service Providers
• Libraries & Archives
• Municipal Department
• Registration Services
• Books & Magazines
• Media & Information
• Photography
• Video & Sound
• Accounting & Tax
• Banking & Money
• Credit & Debt Services
• Investments & Wealth
• Real Estate
• Employment & Career
• Funeral & Memorial
• Housing Associations
• Kids & Family
• Military & Veteran
• Nature & Environment
• Professional Organizations
• Public Services & Welfare
• Religious Institutions
• Shelters & Homes
• Waste Management
• African & Pacific Cuisine
• Bars & Cafes
• Chinese & Korean Cuisine
• European Cuisine
• General Restaurants
• Japanese Cuisine
• Mediterranean Cuisine
• Middle Eastern Cuisine
• North & South American Cuisine
• Southeast Asian Cuisine
• Vegetarian & Diet
• Accessories
• Clothing & Underwear
• Clothing Rental & Repair
• Costume & Wedding
• Jewelry & Watches
• Malls & Marketplaces
• Bat-and-ball Games
• Bowls & Lawn Sports
• Dancing & Gymnastics
• Equipment & Associations
• Extreme Sports
• Fitness & Weight Lifting
• Golf & Ultimate
• Hockey & Ice Skating
• Martial arts & Wrestling
• Outdoor & Winter Sports
• Shooting & Target Sports
• Swimming & Water Sports
• Tennis & Racquet Sports
• Accommodation & Lodging
• Activities & Tours
• Airlines & Air Travel
• Travel Agencies
• Energy & Power
• Oil & Fuel
• Water Utilities
• Air & Water Transport
• Airports & Parking
• Auto Parts & Wheels
• Cars & Trucks
• Motorcycle & Powersports
• Other Vehicles & Trailers
• Taxis & Public Transport
• Vehicle Rental
• Vehicle Repair & Fuel

Find a company you can trust

Real reviews by real people..

Bought something recently?

Write a review

What are you looking for?

Travel Insurance Company

Home Furniture Shop

Jewellery shop

Clothing Shop

Electronics & Technology

Fitness and nutrition

Energy supplier

Estate Agents

Insurance agency

Bedroom furniture shop

Activewear shop

Ladies' clothes shop

Men's clothes shop

Bicycle Shop

Mortgage broker

Appliance shop

Cosmetics shop

Electronics store

Garden centre

Travel agent

Help millions make the right choice

Share your experience on Trustpilot, where real reviews make a difference.

Best in Bank

atombank.co.uk

OakNorth Bank

oaknorth.co.uk

London Mutual Credit Union

creditunion.co.uk

Castle Community Bank

castlecommunitybank.co.uk

Best in Travel Insurance Company

Trailfinders

www.trailfinders.com

AllClear Travel Insurance

www.allcleartravel.co.uk

Avanti Travel Insurance

www.avantitravelinsurance.co.uk

InsureandGo UK

insureandgo.com

We’re Trustpilot

We’re a review platform that’s open to everyone. Our vision is to become a universal symbol of trust — by empowering people to shop with confidence, and helping companies improve.

Our Transparency Report has landed!

Find out which actions we’ve taken to protect you and promote trust on our platform this year.

Recent reviews

Initial confirmation order e-mail from Toolstation stated item would be delivered the next day but having waited in, and then phoned DX, was told it would be take 2 days. No time slot given apart from whole day. Driver dumped item (radiator) on doorstep, insisted it wasn't damaged when I asked to inspect it. However, when plumbers came to install it it had been damaged at the very bottom - where I could not inspect it. This was clearly due to the driver 's carelessness and now have the hassle of rearranging plumbers and ordering a replacement to be delivered.

dxdelivery.com

Xavier Hallard

Attention arnaque precedemment appelée univeco, c'est une coquille vide pour arnaquer les gens. le propiétaire michel heral utilise une société suisse intexicom pour réceptionner l'argent que vous ne reverrez plus. michel heral a déjà été condamné à maintes reprises pour escroquerie. mefiez-vous scam attention previously called univeco, it is an empty shell to scam people. the owner michel heral uses a swiss company intexicom to receive the money that you will never see again. michel heral has already been convicted many times for fraud. beware.

www.veryspas.com

Prafi Prasetya Tama

Help support: very helpfull and fast respon, cs is avail whenever i need just chat them on the website stellar 2 step experience: when i passed 2nd step i must wait the next day. i cant sleep because very exciting (lol 🤣) its should be any button to jump to next step when i done final step. then on the kyc step, review document done in just 1 day (i do my kyc on weekend and surprisingly they review my kyc so fast) i will edit or add any review if i get more experience on next step. maybe about the payment..

fundednext.com

Khee Kok Heng

It is the worse company i come across so far. very lousy service. i bought an attraction tickets bundle worth $250 where it expired without me knowing. no reminder whatsoever. i explained i was misled into buying it but they don’t give a damn. they can only be support with online chat and it sucks. agent was elusive and pretend they know nothing. maybe it’s a bot. then, the chat is jam and i cannot continue. so free money for the company. woot a good way to scam people legitimately..

Klook Travel

www.klook.com

Martin Sooba

I purchased a car from kvd.se. while the car itself is great, the time it took to receive the documents was ridiculously long. it took over a month to get the paperwork for the car. they impose strict deadlines on buyers—you must pay for the car within 3 days and remove it from their storage within 10 days. however, there’s no deadline for them to provide the car's documents to the buyer..

THE PLATFORM LOOKS GREAT, ODDS ARE GOOD. the company just to need to work on their verification process. till now my account still remained unverified even after sending all required documents. i have also funded and I know I can't withdraw till my profile is verified.

www.efbet.com

RICHARD CASINO THANKU FOR A FAST withdrawal process .7 hour PAYOUT .Great communication from support during the 7 hour process . 5 star service n 5 star all round for richard casino in my opinion . i’m very impressed thanku richard casino

Richard Casino

www.richardcasino.com

Peter.h Strickland

Terrible service, we trusted that we would get good service as a host but company just hires lot of 3rd party people to look after place. we always have things missing and not reported and damages by guest which cannot be claimed anymore..

Just started playing and I can honestly say that this app is a genuine app it does what it says. It pays out instantly to your faucet pay wallet. I advise anyone looking to make a long term side hustle to try it you won't regret it. 👍

Avida Corporation

avidacloudmining.com

Elizabeth Faught

I wasn't sure what i was paying for and needed an explanation which i received from edith. i thought i was ordering from temu. however the matter has been resolved by edith and i look forward to hearing from you in 5 to 7 days..

Gamingforjoy

gamingforjoy.com

Staticnode prices are very good for what they offer my personal experience has been overall outstanding their support is very active and has solved my problems every time they even help me optimize my server for multiplayer.

staticnode.org

Valentina Rosas

An outstanding experience with exceptional service my bike wasn’t functioning properly, and they went above and beyond by coming to my home to replace it. quick, efficient, and incredibly convenient—highly recommended.

Swapfiets France

swapfiets.fr

Steph Edwards

Sangharuchi helped me move my furniture into my new home yesterday, and i can't thank him enough i absolutely recommend sangharuchi, he is definitely the guy to help your house move go smoothly. thank you so much..

Apurpleturkey

www.apurpleturkey.com

Xavier Gomez

I attempted various methods to unlock my samsung a14, but the unlock boot process was incredibly straightforward and efficient. i highly recommend this service the prices are reasonable, and the service is worth it..

unlockboot.com

A massive thank you to Kassie, Nicole and Sam at the training academy. I had the face sculpture and the results are amazing as well as my confidence...they made me feel very relaxed and the procedure wasn't painful.

Cosmetic Aesthetics LTD

cosmeticaesthetics.co.uk

It was interactive and went at a pace I could clearly understand. Plus not too much too soon. It was just right. Especially since it's 2:00 am and I really need to get some sleep. So it was great for day one.

Super Collin

Worst bank in the whole world i would give a zero star they locked my act for no reason and made me go to branch to verify and kicked me out due to closing time after 30 mins wait on phone i hate wespac.

Westpac Banking

www.westpac.com.au

SCAM!!!!!! They will take your money and not book the tickets and then there is 0 customer service they are all a bunch of idiots. They will make you cry for your own money. They are big frauds.

BudgetAir.in

budgetair.in

Really impressed, got some fabulous Fly Boots for a lot less than anywhere else I'd looked, really fast delivery and lovely customer service. I'll be looking here before anywhere else in future.

www.mastershoe.co.uk

The team at WT Capital were so helpful, for a first timer using my super i was nervous but they explained everything and made it a smooth transition and now have my first investment property.

wtcapital.com.au

Radhika kathyayani

I selected tenant relax plan in no broker and nandhini my relationship manager is currently providing me timely support and help in finding houses for rent. truly appreciate her service.

nobroker.in

Product ordered after seeing ads on Facebook, despite looking legit product never arrived and emails querying the whereabouts of item yielded no result.

ezisprayer.com

janice morris

Interparcel were very helpful when couriers please failed on 3 occasions to pick up booked pick ups. doubt that i would try couriers please ever again..

Interparcel Australia

au.interparcel.com

Youi listened to what we had to say, was very thoughtful as we are both not well, and were so very helpful. Could not fault the service. Well done.

youi.com.au

Sonia Sabolova

The service was very smooth, prompt communication and assistance and we are very happy with the final product. definitely recommended..

Maltawristbands

www.maltawristbands.com

Andrew Anastasi

Item not recieved. think twice before using onbuy. was told my item was lost in transportation after being told it had been delivered..

Evan Jansen

This is a scam, 20 days and status is still at "processing" no respone or feedback and they're not refunding my money.

unlockboom.com

www.unlockboom.com

Sarah Jenkins

Great communication, speedy delivery and good credit facility meaning we can actually have a christmas this year..

studio.co.uk

Catherine Needs

Beautiful pieces and sustainable company. they will fix pieces for you as needed too.

Monica Vinader

www.monicavinader.com

Vanessa Adams

Very good product and excellent customer service. would highly recommend..

Jonathan’s watches

jonathans-watches.co.uk

Thank you for your supporting and the agent who maxry is supported many.

Pack4holiday

pack4holiday.com

THANAPORN SURIYACHAI

Kyrian...helped me solve the problem very well and quickly. thank you..

Alpha Capital Group

alphacapitalgroup.uk

Zihlandlo Mkhize

Thank you for the code although you took 11hrs to deliver the code..

radiocodes.app

Richard Martin

Wonderful service, prompt and efficient. denis and mihaela.

AIT Home Delivery UK Ltd

aithomedelivery.co.uk

Maureen McMaster Silverman

Lovely products at good prices, and superfast delivery.

www.procook.co.uk

russell king

My first time ordering my experience was very good.

www.glassesusa.com

Lukas Borka

Product received without problem to slovakia..

musclebody.eu

Jennifer O'Donovan

Scam website. do not purchase from here.

Brights Electronics

brightselectronics.com

tushar gupta

Great app for the crypto investment..

bitsave.club

Mike Harrison

Good quality delivered on time.

Leafletfrog

leafletfrog.co.uk

Great website and very useful

okeeeyyyy this is a good.

blombard.com

Good app for transkript

Transkriptor

transkriptor.com

Debbie Massey

Brilliant experience.

Churnet Valley Railway (1992) PLC

churnetvalleyrailway.co.uk

steve armstrong

On time .and fast.

EDMUNDS KLEINS

Good i’m happy.

www.mytu.co

MTSFREESTYLE FREE FIRE

Nice very good..

FUTCOIN.NET

futcoin.net

Jayson James

Best site ever.

la-date.com

Mohammed Navid

Great support.

icmarkets.com

Perfect 10+

www.visunext.fr

Shop smarter with the Trustpilot app

Find companies, read reviews, or write them—all while on the go.

Looking to grow your business?

Strengthen your reputation with real reviews on Trustpilot.

33 Customer Review Sites for Collecting Business & Product Reviews

Updated: July 10, 2023

Published: May 08, 2018

We (and the rest of the internet for the past decade) have already spent some time convincing you of the importance of acquiring online customer reviews for your business. (Did you know that in a recent HubSpot Research survey, 1/3 of respondents said review sites played an important role in their purchasing decision-making process?)

But if you're new to customer reviews or not sure where to find them, let's brush up on some basics and highlight why they're relevant for your business.

In a bit of a time crunch? Use the jump links below to navigate to the exact content you're looking for.

Table of Contents

• Customer Reviews & Their Benefits

Best Customer and Product Review Sites

Customer review sites for b2c companies.

• Customer Review Sites for B2B Companies

Customer Review Sites for Both B2B & B2C Companies

Other places for consumer reviews, customer reviews.

Customer reviews are pieces of feedback given to a business based on a customer's experience with the organization. These reviews can be public or private and are collected by either the company or third-party review sites. By obtaining and analyzing customer reviews, businesses can measure customer satisfaction and improve their customer relations.

Free Customer Referral Templates

45 email & social media templates to ask for referrals and spread the word about referral programs

• Email Templates to Ask for a Referral
• Email Templates for Following Up with a Referral
• Social Copy Templates About a Referral Program

Download Free

All fields are required.

You're all set!

Click this link to access this resource at any time.

Benefits of Customer Reviews

There are two major reasons why customer reviews are important.

1. Customer reviews are a learning opportunity for your business.

Negative or neutral reviews provide your company with an opportunity to learn and develop. You can see exactly where your business is failing to meet customer needs and remove common roadblocks in the customer journey .

For particularly poor reviews, reps can follow up with these customers and prevent potential churn. They can highlight specific pain points and craft personalized responses geared to specific problems. This makes your customer service team appear more invested in your customers' goals, which results in fewer negative reviews and increased customer retention.

2. Customer reviews are marketing and sales tools for your business.

The other major reason for obtaining reviews is the opportunity to share them with potential customers. Positive reviews can be used as customer testimonials during lead acquisition and can help you add more contacts to your CRM . In fact, 91% of consumers read at least one review before purchasing a product. So, don't just pat yourself on the back the next time you get a five-star review; Make sure everyone knows how good a job your company is doing.

With that in mind, it's not safe to assume we all know where to track down those positive customer reviews. I mean, we might all be able to rattle off one or two sites ("Yelp! And I think you can get them to show up in Google Maps, too?"), but we don't exactly have a laundry list of options at our disposal

Check out our list of the best product review websites for B2B and B2C companies. Keep in mind that every industry has niche sites, too. For instance, those in the restaurant industry may want to be on UrbanSpoon or OpenTable. This blog post won't get into sites that are specific to one industry, but it will provide review sites that apply to businesses in almost any industry.

• Amazon Customer Reviews
• Consumer Reports
• Consumer Affairs
• TripAdvisor
• Google My Business
• Influenster
• HubSpot's App Marketplace
• FinancesOnline
• Compare Camp
• TrustRadius
• SoftwareWorld
• Salesforce AppExchange
• Better Business Bureau
• Facebook Ratings and Reviews
• Top Ten Reviews
• Your Own Website

1. Amazon Customer Reviews

Amazon was one of the first online stores to allow consumers to post reviews of products in 1995 , and it remains one of the most important resources for consumers looking to make informed purchase decisions. Even if people can and do buy a product elsewhere, if it's sold on Amazon.com — unless it's gasoline or drug paraphernalia , that is — then many people will look up its Amazon review before they decide to buy.

Image Source

What's going to separate your product from one that looks just like it? Those shiny gold stars and good customer reviews. Products are rated on a five-star rating scale, which is broken down by the percentage of reviews per star, followed by most helpful customer reviews and most recent customer reviews.

Benefits of Amazon Customer Reviews:

• Amazon has over 300 million users who can see your review.
• Amazon's rating system is straightforward and easy to understand.
• Amazon offers a product ranking feature that rates your product's popularity.
• Amazon users are loyal — 22% won't look at competitors if they discovered the product on Amazon.

2. Wirecutter

Part of the New York Times, Wirecutter is an excellent resource for customers looking for honest, independent product reviews. All products go through rigorous testing by the Wirecutter team so readers can rest assured that their recommendations are legit.

From a business perspective, there isn't much you can do to influence ratings on this site, but it should encourage your brand to make its products the best they can be.

Benefits of Wirecutter:

• Reviews on Wirecutter are in-depth and highly researched.
• Although Wirecutter earns commission through affiliate links, they do not earn if readers return a product they recommended that they are dissatisfied with — keeping reviewers honest.
• Wirecutter gets about 12 million readers per month and serves as excellent promotion should your brand get chosen as one of its top picks.

3. Angi (Formerly Angie's List)

Geared toward U.S.-based service businesses, Angi is a "higher-end" review site, because users actually have to pay for membership. But you get what you pay for. The reviews, given on an A–F scale, are typically very well-thought-out — not a lot of that ranting and raving that's more common on free review sites. The reviews can't be anonymous, which helps cut down on fake or misrepresentative reviews, and companies are allowed to respond to the reviews posted about them, too.

It's free to set up a page for your company. Once you have yours, encourage your customers who are on Angie's List to leave reviews there — members are the only ones allowed to do it!

Benefits of Angie's List:

• Reviews on Angi are typically of high-quality since users need to pay to use the site and can't post anonymously.
• Even though this is a paid subscription service, it's free to list your company on Angi.
• If a customer has a bad experience with a recommended provider, Angi will work with both the customer and the company to resolve the issue.

Have customers located in Australia? CHOICE is an independent, member-funded consumer advocacy website based in Australia. It independently evaluates products and provides detailed reviews to its members.

The bulk of its work involves consumer rights, exposing shady industry tactics, as well as providing product reviews. In addition, it allow members to rate and discuss specific products and services with other CHOICE members. If you have customers in Australia, we recommend encouraging those who are on CHOICE to leave reviews there.

Benefits of Choice:

• Choice posts over 200,000 reviews each year and serves about 2,400 institutions worldwide.
• Since Choice evaluates products and services independently, its reviews are unbiased.
• Choice has a "Choice Picks" page where you can see the best products that it recommends.

5. Trustpilot

Trustpilot is a fast-growing, community-driven consumer review platform based in Denmark, although it has expanded out of Europe into 65 countries, including the U.S. The platform for businesses helps companies from all over the world proactively collect customer reviews. It's the customers who write both product and seller reviews, keeping it third-party verified.

While there is a basic version for free (this lets you create a profile page and collect customer reviews), the paid versions let you create customizable review invitations, share ratings and reviews on social media, and link review data to your internal business systems.

Benefits of Trustpilot:

• Over 500,000 websites are rated on Trustpilot.
• Trustpilot uses its own review system to rate its website. Based on about 136,000 reviews, Trustpilot is rated four stars out of five.
• Trustpilot has advanced SEO features that help your website rank higher on SERPs when customers leave reviews for your company.
• Trustpilot can be integrated with Shopify, Magento, and MailChimp.

6. TestFreaks

Similar to TrustPilot, the Swedish-based TestFreaks helps companies proactively collect customer reviews and write seller reviews to complement them.

Another cool addition? Its question and answer feature, which lets prospective customers post questions and receive answers directly from your customer service team.

Benefits of TestFreaks:

• TestFreaks has 100 million crawled reviews from over 15,000 sources.
• TestFreaks provides a content moderation team that analyzes content in over 20 languages.
• TestFreaks has an import feature where you can upload external customer reviews into its website.

Which? is an independent consumer review organization that tests and reviews products and then writes about them. Unlike Angie's List, it's the folks at Which? who write the reviews — not the customers. They don't accept submissions for product testing or survey inclusion, but they do encourage people to let them know about their products and services by emailing [email protected] .

While this leaves less room for you to influence whether your products end up on their site, it's still worth knowing about and checking in on this popular site, especially if you have customers in the U.K. The website has product reviews for everything from dishwashers and tablets to cars and credit cards. It tests and reviews all these products, and then writes about both its methodologies and results. It also surveys customers for things like the best and worst firms for customer service .

A lot of its content is free, but customers can become members for £10.75 per month to get access to a "Best Buys" and "Don't Buy" list, the latest reviews of products from its test labs, and access to its consumer legal advice service.

Benefits of Which?:

• Which? offers more than 8,000 free reviews.
• Which? tests and reviews more than 3,600 new products every year.
• To prove that it's impartial, Which? provides a video that shows users how it tests and reviews each product.
• Which? is 100% independent. It doesn't accept freebies from product manufactures or retailers so its reviews remain unbiased.
• Which? offers a "Safety Alert" feature that notifies users when a product is deemed unsafe. There's also a "Brand Alert" feature that lets you know if a brand has a history of creating unsafe products.

8. Consumer Reports

A nonprofit organization, Consumer Reports is an independent product-testing organization that runs unbiased tests to rate and recommend products. It has reviewed over 7.7 million products, accept no advertising, and pay for all products that it tests. (Fun fact: The company buys and tests 80 cars each year! ) This is about as legitimate as it gets. As such, there's not much you can do here "except" if you sell a product, make sure it's really, really good.

If nothing else, you could take this website as a lesson in excellent content creation. For each product it reviews, it provides the review criteria, product overviews, a buying guide, and social sharing buttons. It's all quite comprehensive and, well, helpful. Pretty much the key to great content, am I right?

Benefits of Consumer Reports:

• Consumer Reports has over 63 testing facilities — including its 327-acre auto test center.
• Consumer Reports has spent over $30 million on testing and rating products.
• The company plans to test more than 8,500 new products in 2021.
• There are over eight product categories to choose from — each having several subcategories within them.
• Consumer Reports provides an overall score for each product, so you know exactly how it compares to other products in its category.

9. Consumer Affairs

Consumer Affairs is a for-profit organization that reviews companies using an “overall satisfaction rating." This average is scored on a one to five-star scale that's updated every time a new review is submitted. Each company's page provides a list of all its reviews, which includes the consumer's star rating as well as a short explanation for its score.

Consumer Affairs also allows users to submit review recordings, which are two-minute videos where people talk about their experience with a brand. This makes the review much more compelling because you can actually see the person talk and express their genuine feelings about the company.

Benefits of Consumer Affairs:

• Consumer Affairs offers a "trending" section where you can view its lastest and most popular reviews.
• Consumer Affairs provides a demo for brands looking to buy a subscription to its service.
• The "Review Feed" feature allows you to research all of your customer reviews in one, scrolling feed.
• Consumer Affairs has a "Video Review" option where customers can record themselves giving a review.

10. TripAdvisor

If you're in the travel, hotel, airline, entertainment, or restaurant industries, you'll want to check out the reviews on the popular website, TripAdvisor. As the largest travel site in the world, it has over 225 million reviews, opinions, and photos taken by travelers. It also has some awesome content on low airfares, travel guides, rental listings, and advice forums for pretty much every location in the world you could possibly imagine. A lot of people look there before booking a trip.

The key to a successful profile on TripAdvisor is making it as close to the top of the popularity index as possible, so that people searching for information in a specific place see your listing. According to TripAdvisor , the popularity ranking algorithm is based on three key components: quantity, quality, and recency of reviews. Here's an excerpt of the advice they give businesses looking to improve their ranking:

"Quantity : Ask your guests to write reviews, and use our management center tools to remind them after they check out. Offering incentives for reviews is against the rules, though — take a look at our policy to make sure you understand what is and isn't okay.

Quality : Guests who enjoyed first class hospitality and a memorable experience are more likely to write positive reviews. Monitor what previous reviewers have written to see what worked and did not work best for your property so you can maintain and improve your service.

Recency : Recent reviews factor more strongly on your popularity rankings and older reviews have less impact on a hotel's ranking over time. Once again, encourage guests to write reviews to keep fresh content rolling in."

Benefits of TripAdvisor:

• TripAdvisor has collected over 887 million reviews for eight million companies.
• TripAdvisor Plus gives you access to discount hotel pricing for over 100,000 locations.
• The average TripAdvisor Plus member saves about $350 the first time they use their membership.
• TripAdvisor Business Advantage showcases your company's best reviews so customers see them first when reviewing your profile.

Yelp is a free review site that lets consumers rate businesses on a five-star scale. Any business can set up a profile on Yelp for free, and users can set up their own free profiles to review a business. You're free to respond to reviewers, too, but we recommend taking a balanced and polite approach to any negative reviews you receive, as Yelpers are in a pretty tight-knit community.

Yelp has also come under fire over the past few years for some slightly shady practices, like incentivizing businesses to advertise with them in exchange for gaming the search results for their business ("Pay us money and we'll push bad reviews down!"). Savvier consumers have learned to look at Yelp reviews as a whole and with the reviewer's clout in mind, instead of getting turned off by a business because of one bad listing.

That being said, it's still to your benefit to get a constant stream of positive online reviews coming to your business' Yelp account so happy customers are always at the top of your review feed — especially if you're a location-based business. Yelp profile information contains things like store hours and location information, so your profile will often turn up when people Google your business.

Benefits of Yelp:

• Yelp has roughly 184 million monthly users worldwide.
• Anyone can sign up for Yelp and it's fairly easy for customers to leave a review — making it a good source of customer feedback.
• Yelp users are a tight-knit community. Active users will provide a lot of detailed feedback for your business.
• Research shows an increase of one star in your Yelp rating can increase revenue by 5-9%.

12. Google My Business

You know those reviews that show up when you search Google for a business? Yeah, those things are on this list in a big way.

Google's Pigeon algorithm update uses distance and location ranking parameters to deliver improved local search results. So, in order for your business' website to be properly optimized for search, you'll want to set up verified accounts with local directories — especially Google's, called "Google My Business." Getting reviews, comments, pictures, and so on, especially on Google, can give you a boost in search. Only verified local Google+ pages can respond to reviews.

An added bonus? Google Maps pulls that information and those reviews into the app, so having a lot of content in there will make your business look more reputable.

Benefits of Google My Business:

• Google is the world's largest search engine and controls over 90% of the search engine marketshare.
• Google can localize your review search, meaning it will only show results for businesses located in the area that you searched.
• It's free to create and customize your Google Business Profile. Setting up only takes a few minutes.
• Nearly 10% of Google's search algorithm is influenced by Google Reviews. The more positive reviews that you have, the higher your business will rank on SERPs.

13. Influenster

If you sell consumer products, Influenster is a review site you'll want to make sure you've covered.

Influenster features customer reviews and news about consumer products — primarily skincare, beauty, makeup, hair, and other health and body products. Visitors can search the site by brand name or by a specific product they're looking for, and Influenster links to websites where visitors can buy the products.

The reviews are comprehensive and feature lots of detail and images to accompany them. So if you're in the beauty business, consider directing your shoppers to review your products on Influenster to help attract new customers, too.

Benefits of Influenster:

• There are over six million users who are actively leaving reviews on Influenster.
• Influenster users have left over 50 million organic reviews on the website.
• Influenster sends its users "VoxBoxes" where they can test out new products for free.
• Influenster helps businesses create "sampling campaigns" where you send users a sample of your product then follow up afterwards to sell them the complete version.

Review Websites for B2B Companies

14. hubspot's app marketplace.

HubSpot's App Marketplace is a space where businesses can browse through extensions, tools, and apps that connect to their HubSpot account. Some apps are built by HubSpot, while others were designed by partners and third-party organizations. Offering all of these tools in one place makes it easier for HubSpot users to add new features to their accounts that may not be included with their subscription.

The nice part about this customer review site is that it's categorized based on the product you're looking to install. There's individual sections for Marketing, Sales, and Service tools, as well as other sections like finance, workflow integrations, popular apps, and more.

Reviews are rated on a five-star scale and customers have to answer questions like, "What did you like about this product? What did you dislike about it?" and "What problem did this product solve?" These questions provide more context into the review so you know exactly why a customer rated a business or product the way they did.

Benefits of HubSpot App Marketplace:

• There are more than 500 apps featured in HubSpot's App Marketplace.
• Product pages not only list reviews, but also pricing info, notable features, and account requirements for downloading each tool.
• Customers have the option to upvote reviews that they find helpful.
• The reviews on this site provide "quality ratings" for features like ease of use, functionality, purchase value, and customer support.

15. FinancesOnline

FinancesOnline is one of the fastest-growing platforms for B2B & SaaS software reviews, with more than 2,800,000 visitors every month . It gathers thousands of user reviews every month, with each reviewer authenticated via LinkedIn to ensure only actual users share their experience with the community. User reviews are based on detailed surveys, which offer a really in-depth look at each tool. Algorithmic analysis is also a foundation for quarterly reports in the most popular categories. To balance the user perspectives, each review also includes a detailed analysis prepared by the internal team of B2B software experts, who analyze key usability factors such as features, integrations, mobile support, etc. This evaluation is then combined into the unique SmartScore™ system, which gives readers an easy reference on what the experts' community thinks about each business solution. As an added bonus, the product pages rank high in Google, so getting a few positive user reviews on their site could be beneficial for your brand recognition.

Benefits of FinancesOnline:

• FinancesOnline has roughly three million visitors to its site every month and over ten thousand detailed company reviews.
• The SmartScore system grades products on several factors including functionality, collaboration features, customization, ease of use, and more.
• FinancesOnline uses a customer satisfaction algorithm that calculates an overall score for a business based on reviews, comments, and opinions that are posted on various social media channels.
• The "Verified Quality Seal" let's users know that a business or product is reliable and trustworthy.

16. Compare Camp

Compare Camp is a B2B review site that deals primarily with business software. If you're looking to introduce a new tool or system to your company, Compare Camp can help you pinpoint the exact software that's right for you. Not only does this site show you how other people feel about a specific product, but it also lays out the key benefits of the product as well as any new trends that may be occurring in that particular industry.

When you first navigate to the site, Compare Camp provides you with a list of software categories to choose from. After you select a section, it gives you a description of the category along with a detailed list of product and company options. Compare Camp also explains any varying types of products within that section as well as the top features you should look for when buying that software. It's a very handy guide to have especially when you're considering a product that you haven't purchased before.

Benefits of Compare Camp:

• Over 100,000 companies use Compare Camp every month.
• There are over 25 product categories to choose from, including CRM Software, Sales Software, eCommerce Software, and more.
• Each category provides a "Top 10" list of the best software available in that section.
• If you're not familiar with a product, each category provides a brief description of what the software is and why you might want it.

17. G2 Crowd

If your business sells software, you'll want to be sure you have a presence on G2 Crowd. Every month, more than 5 million people looking to buy software read the 1+ million user reviews on this website so they can make better purchasing decisions.

G2 Crowd operates kind of like Yelp, but in a specific niche. Companies are reviewed on a five-star scale, and reviews cover everything from setup and ease of use to security and support. Reviewers answer questions like "What do you like best?"; "What do you dislike?"'; and "Recommendations to others considered the product." Also, you can upvote and downvote others' reviews.

Benefits of G2 Crowd:

• There are nearly 1.4 million reviews featured on G2 Crowd.
• G2 Crowd offers a video review option where users can record themselves leaving a review.
• When a customer leaves a review, you can see whether the customer is a verified user and how active they are on the platform.
• G2 Crowd allows businesses to request reviews from customers. This helps you build a pool of customer reviews for your company.

18. TrustRadius

Like G2 Crowd, TrustRadius is an online review site for software businesses. Reviewers on the site are authenticated via LinkedIn to make sure they're users (although the reviews themselves can still be anonymous), which allows users to see what their LinkedIn connections are saying about particular pieces of software on TrustRadius. This adds a layer of trust for someone reading the site.

You can use the site to browse reviews of individual companies, or compare two companies side-by-side to compare their five-star ratings, screenshots of their products, pricing details, and user comments from reviewers.

In addition to the company reviews, TrustRadius has put together a whole bunch of buyer guides for categories including talent management software, business intelligence software, core HR software, social media, and A/B testing to help people find the right product for them based on hundreds of reviews and user ratings.

Benefits of TrustRadius:

• There are over 300,000 customer reviews posted on TrustRadius.
• TrustRadius does not sell leads or ad placement. This keeps reviews unbiased and vendors can't skew results.
• TrustRadius reviews are more in-depth. On average, each review has more than 400 words.
• Each customer review is vetted by TrustRadius' research team and is evaluated for quality, depth, and detail.

19.  SoftwareWorld

SoftwareWorld is a dynamic software and services review platform that may help you showcase your products or services to a wider range of audiences, or a potential customer searching for the right solution. SoftwareWorld is a top-notch digital review platform that allows companies to get listed and showcase their products and services on the platform. It also enables users to freely navigate the categories and listicles to identify the software and services they may require. Some of the crucial categories that SoftwareWorld offers are accounting software, CRM software, ERP software, and LMS software.

SoftwareWorld allows customers (active or previous) to write reviews and share their experiences of particular products or services. They just need to register and sign in on the platform with their LinkedIn credentials to ensure review authenticity.

Benefits of SoftwareWorld:

• The platform incorporates 5000+ software and 2000+ services listed in more than 500 categories for users to explore.
• SoftwareWorld’s product pages include crucial details, starting with a detailed overview of the product followed by a category-wise feature listing, pricing section, and FAQs.
• It provides comprehensive buyer’s guides for vital categories to help users make selections with confidence.
• Unfamiliar with software? No worries. All the software pages have a brief introduction, enlightening what the software is and how your business may benefit from it.

20. GoodFirms

GoodFirms is a B2B research and review platform that focuses on connecting service seekers with the right software and service providers.

GoodFirms analyzes the top-performing companies and software solutions based on three important pieces of criteria: Quality, Reliability, and Ability. These metrics are further segmented into authentic feedback by customers, a portfolio of the company, its market penetration, years of experience, and serviceability. The companies are then ranked based on their cumulative research scores. GoodFirms offers quick filters to sort the service providers by their hourly rate, location, and number of employees.

Benefits of GoodFirms:

• GoodFirms has over 30,000 customer reviews and 60,000 business profiles on its website.
• GoodFirms offers a discussion platform where customers can form an online community and talk about specific products and brands.
• GoodFirms provides over one thousand unique case studies that outline new trends and technology emerging in your industry.
• When searching for a specific company or product, customer reviews can be filtered by device, location, and industry.

21. Salesforce AppExchange

Have an app on the Salesforce AppExchange? Then you'll want to keep track of your app's ratings and reviews there.

Reviews are based on a five-star rating system, and each app has reviews listed with the most helpful positive review and most helpful negative reviews first, followed by all reviews, from which users can filter by rating, date, and helpfulness. This customer review site has embraced transparency, letting users access thousands of reviews and see the number of downloads with just a few clicks.

Benefits of Salesforce AppExchange:

• There are over five thousand products that are listed in Salesforce AppExchange.
• This site features a live chat option where you can speak with someone if you have questions about a business, product, or review.
• Users in Salesforce AppExchange can comment, like, and report other customer reviews.

21. Better Business Bureau

A nonprofit site, the Better Business Bureau (BBB) evaluates all types of businesses against a set of best practices for how businesses should treat the public. It doesn't directly recommend or endorse any businesses, products, or services; it simply provides the public with information about businesses, and whether they have met the BBB's accreditation standards. It will also review both accredited and non-accredited businesses.

A business' profile listing on the BBB contains general overview information, like a short company bio and the company's accreditation status, a history of any complaints made about the business and whether they were resolved, customer reviews, and the BBB's A - F rating of the business.

Benefits of the Better Business Bureau:

• There are more than 5.4 million business profiles listed on the Better Business Bureau.
• As a government-sponsored organization, you can trust that its reviews are unbiased.
• Attaining your BBB accreditation shows that your business is reliable and trustworthy.
• Last year in the United States, BBB reviews were accessed more than 120 million times.
• 88% of consumers prefer to do business with a company that is BBB accredited.

22. Glassdoor

Glassdoor is an employee review site that helps anyone — from prospective employees to prospective customers to investors — get an idea of what a company is really like from the inside. In other words, it helps measure the more qualitative factors of things like valuation.

Employees can share what it's like to interview and work at their companies, and the site shows visitors which companies are rated highest by their employees. Many employers use it to build their employment brand so they can target and recruit candidates, but you can also use the reviews to share ideas internally for improvement among your management team.

Creating an employer account is free, and it's easy to track and respond to reviews. For example, you can set up alerts so you get an email each time a new review is posted so you can acknowledge and respond to each one.

Benefits of Glassdoor:

• There are about 90 million reviews, salaries, and insights listed on Glassdoor.
• Over 60 million people use Glassdoor every month to research a company or provider.
• Reviews are left by employees who have experience working with that company.
• When a company responds to a review, it shows you the name of the employee as well as their job title.

Similar to Glassdoor, Blind's platform provides a place employees can leave feedback about what it was like to work at a particular company — though it focuses on the tech industry. On the site, professionals can anonymously communicate with other members, ask questions, provide company insights, and get advice.

What sets Blind apart from its competitors is that it feels like you're dropping in on a water cooler conversation in your office rather than a standard review site.

Benefits of Blind:

• Employers can view discussions in real-time from verified employees.
• Get authentic, anonymous, and unfiltered reviews.
• Over 7 million users across 300,000 companies.

Manta is a marketing agency that also functions as a customer review site primarily features small- to medium-sized businesses. Rather than displaying the top customer reviews right away, Manta organizes search results based on the relevance of your keyword. Then it displays the list of companies with their contact information, so users can quickly connect with a business.

Manta is different than most review sites because it focuses more on connecting people than it does on reviewing products and services. To find customer reviews, you need to select a business, go to their individual listing page, and scroll past their features and products before seeing a review. That way, customers use the reviews as one of the final selling points for purchasing a product or service.

On Manta, the goal is to rank your business as high as possible for each relevant keyword that users can search. So long as your company is in the top search results, you'll have a higher chance of connecting with leads using this site.

Benefits of Manta:

• Manta has data on 35 million businesses spanning across 149 countries.
• Every month, Manta adds 14,000 new listings to its website.
• It's easy to leave reviews on Manta. You just fill out a star rating and write a short description justifying your rating.

25. Capterra

If you're a SaaS business, Capterra is a review site that evaluates software sold by B2C and B2B companies. It has an easy-to-use internal search engine which lets users search for software based on industry, company, or software type. Once a search processes, Capterra displays a list of companies relevant to your keyword and a brief summary describing their product(s).

Users can also compare products on the site. Capterra has a "compare to" feature which lets you select up to four companies and displays the benefits of each side-by-side. You can see everything from ease-of-use to the quality of their customer support, all in one comprehensive view. This makes it easy and efficient for users to find software that best fits their needs.

Benefits of Capterra:

• There are over 1.5 million validated customer reviews posted on Capterra.
• Capterra provides 800 categories to choose from as well as reviews for over 50 thousand products.
• Before clicking into a review, Capterra provides a brief overview of the company, its products, and its mission.
• Capterra provides a pros and cons list for each business profile. This gives users a snapshot of the best and worst features for each company.

26. HundredX

HundredX is a review site and a customer service tool . Businesses create an account on the website and ask customers to leave feedback after working with them. HundredX streamlines the process by providing tools that automatically send out surveys and collect feedback on behalf of the business. With this site, customer services teams don't have to manually seek out reviews or scan third-party sites to obtain customer feedback .

The benefit of signing up for HundredX is the reviews are private. If you get a bad review, leads can't see that feedback and be influenced by the negative comments. This gives your company a chance to correct your mistake before losing potential customers.

Benefits of HundredX:

• HundredX provides profiles for over 1,600 businesses spanning across more than 60 unique industries.
• HundredX offers incentives for users to leave reviews. Roughly 90% of its users participate on a regular basis.
• HundredX's tools helps you create an automated system for creating surveys and collecting customer reviews. This provides an ongoing stream of feedback as you continue to grow your customer base.

Online reviews also exist on sites that aren't necessarily built just to publish online reviews. Some businesses use their social presence and website to encourage online reviews ... and some brands just get them unsolicited, for better or for worse.

Here are some sites that, if you choose to (please, choose to) can serve as additional hubs for online reviews. And they're awesome, because they have enormous reach, and you have some — if not entire — control over these properties.

27. Facebook Ratings & Reviews

Did you know there's a place on Facebook for fans to leave ratings and reviews of your business? There sure is ... it's named, aptly, Facebook Ratings & Reviews. It appears on the left-hand side of your Facebook Page, and you can't move or remove it like you can other parts of your Page.

Anyone logged into Facebook can post a rating or review of a business. All they have to do is go to the Reviews section of your Page, click the grey stars to choose a rating, and then write an optional review. They can make that review public, visible to friends, or visible only to them.

Benefits of Facebook Ratings & Reviews:

• There are more than 2.7 billion users who are active on Facebook each month.
• To collect reviews on Facebook, all you need to do is set up a Facebook Business Profile.
• 2/3 of Facebook users visit a local business's Facebook Profile at least once a week.
• Facebook is a platform designed for communication. This increases the chance of having productive conversations with those who leave a review for your business.

28. Twitter

The ridiculously fast-paced nature of Twitter makes it seem like a weird place to try to accumulate reviews. But while users might not always search for reviews directly on Twitter (unless you started some kind of review hashtag, perhaps), tweets are still indexed in search results. That means a user's tweet, whether complimentary or less-than, could pop up in the SERPs when someone's searching for reviews on your business.

Not only that — there are things you can actively do with the positive tweets coming at you. For instance, we tested the element of social proof on conversions here at HubSpot, attaching three tweets that gave positive reviews on an ebook we were promoting at the time. Guess what happened? The CTA with the three tweets converted better than the CTA with no tweets. If you start to "Favorite" tweets that could serve as positive reviews in the future, it'll be easier to find them when you want to use them in your marketing.

Benefits of Twitter:

• There are over 300 million daily active users on Twitter.
• Twitter lets you communicate both publicly and privately with users. This means you can respond to customers on your feed, but also move the conversation to direct messaging if needed.
• Feedback on Twitter is very immediate. When customers want to voice an opinion about your business, they can do it almost instantly on Twitter.
• Twitter reviews are qualitative. You don't have to worry about an overall rating or satisfaction score when customers leave reviews.

30. Foursquare

Yes, people still use Foursquare. In fact, a ton of people are still using it: racking up 55 million monthly active users (MAUs) to be exact.

Not only can you check-in to different locations and businesses using the app, you can also leave reviews on Foursquare — making it another interesting platform where your brand or business could be discovered by potential customers looking for suggestions — and five-star reviews.

If your business depends on walk-in foot traffic — restaurants, coffee shops, shopping boutiques, etc. — make sure your Foursquare business profile is filled out and updated so people can find you when they go to check-in — and then ask your visitors to review you there.

Benefits of Foursquare:

• There are over 55 million monthly active users on Foursquare.
• Over two million businesses are using Foursquare to connect with customers.
• Foursquare provides marketing tools for your business. You can give special promotions and discounts to existing customers as well as provide tips for new users who are visiting your business for the first time.

31. Superpages

Superpages lets you search for businesses based on their distance from you, overall rating, industry subcategory, online videos, and even promotional coupons.

Once you find a company that you like, this site shows you where the business is on the map as well as a review summary outlining all of the reviews left for the organization. Visitors can quickly assess what other users are saying about the business and use the coupon links to get the same deals as other customers.

Benefits of Superpages:

• Customers primarily use the map/location features to search for businesses. This is ideal for small- to medium-sized businesses that many only be located in a few areas.
• Each company profile has a "view services" tab that explains exactly what the organization has to offer.
• Superpages provides a service that evaluates your brand's online reputation for free.
• Superpages is centered around local participation. So, you can trust that reviews left for your business are coming from customers in your area.

32. Top Ten Reviews

It’s hard to resist a good top 10 list. Top Ten Reviews satisfies this craving by giving visitors a list of 10, detailed reviews for every post on the site. These posts have a wide topic range as well, touching on everything from mattresses to landscaping to laptops.

There's also a "trending" bar that shows you categories that are currently popular on the site. As a business owner, this can give you an idea of what consumers are buying more of at that particular moment.

Benefits of Top Ten Reviews:

• Top Ten Reviews has reviews for products ranging everywhere from gas-powered lawnmowers to eyeglasses.
• Each review has an "our verdict" section that summarizes the pros and cons of each product as well as whether or not the website would recommend it.
• For each product, Top Ten Reviews provides the latest deals available and links users to where they can find them.
• Top Ten Reviews are very detailed. They have sections outlining the product's features, its specs, overall performance, user testimonials, and more.

33. Your Own Website

Finally, the one place where you have total and utter control: your website. It's an excellent place to publicize reviews you receive (perhaps embed some of those tweets you favorited?).

You could carve out a section of your website dedicated just to reviews and testimonials , and even include a form so happy customers can submit their unsolicited reviews.

But if you're actively campaigning for positive online reviews and you encounter happy customers who want to leave you a positive review but don't have accounts on sites like Yelp, Angie's List, or Google, it's handy to have a place on your website to publish their kind words. Consider adding testimonials to landing pages and product pages, too.

Benefits of your own website:

• You have complete control over the format and rating system for your reviews.
• You can dictate which reviews you want to publish on your website.
• Having reviews on your website is timely. People browsing your site can read your positive reviews as they're shopping for your products.

Which customer review site is best?

The easy answer is all of them. The right answer is a little more subjective.

The best customer review site for your business will be whichever one(s) your customers are using most. The more reviews you obtain, the more you'll learn about your business and how customers feel about you.

Don't forget to share this post!

Related articles.

How to Request a Testimonial From a Client [+ Email Templates]

5 Best Software Review Sites You Need to Be On

The Best Review Management Software to Boost Your Business in 2024

I Tested the Best AI Customer Service Software, Here’s What I Found

How to Respond to Customer Complaints [+Complaint Response Examples]

Tool Sprawl in CX: 7 Signs It's Hurting Your Work & 6 Ways to Fix It

25 Testimonial Examples to Build Hype

5 Expert Tips for Responding to Customer Reviews [+ Examples]

Testimonial Videos: 10 Powerful Examples and How to Create Your Own

How to Delete Google Reviews (& What to Do If You Can't)

45 email & social media templates to get more referrals.

Service Hub provides everything you need to delight and retain customers while supporting the success of your whole front office

• Skip to main content
• Skip to primary sidebar
• Skip to footer
• QuestionPro

• Solutions Industries Gaming Automotive Sports and events Education Government Travel & Hospitality Financial Services Healthcare Cannabis Technology Use Case AskWhy Communities Audience Contactless surveys Mobile LivePolls Member Experience GDPR Positive People Science 360 Feedback Surveys
• Resources Blog eBooks Survey Templates Case Studies Training Help center

Home CX Customer Experience

Customer Review Sites: What they are & Top 9

Customer Review Sites are now an integral part of every customer journey. It is, therefore, essential for companies to deal extensively with rating portals. Here are some suggestions.

What are customer review sites?

Customer Review Sites are online platforms that enable consumers to make public opinions and ratings (ratings) on products, companies, or services. As a rule, individual review platforms serve specific industries, such as TripAdvisor for the tourism industry or Yelp for the catering and service industry. 

It is common for opinions to be given in standardized, quantitative ratings like stars or scores with rating portals. These quantitative assessments are usually justified by free text comments describing the brand or customer experience, i.e., the brand and customer experience . 

Rating portals have an opinion-forming function and significantly impact consumers’ purchasing decisions. Consumers use the opinions of other consumers to form an image of brands, products, services, and companies. The ratings, therefore, have a significant impact on consumer buying behavior .

Rating customer review sites as marketing tools

Review portals also have the aspect of a marketing tool. A good ranking on large review platforms can be a great help in customer acquisition because consumers tend to choose the first visible ads, i.e. those that are particularly highly ranked, as a possible purchase option, similar to Google, Amazon, Ebay. 

For this reason, more and more companies are setting themselves the goal within customer experience management of collecting as many positive reviews as possible to improve the ranking and thus be noticed by consumers as early as possible. 

In the third quarter of 2020, the rating portal Yelp.com was visited by around 55 million unique users via mobile devices and 43 million desktop users (source: Statista). These numbers illustrate the importance of review portals for companies and ensuring positive customer experiences to receive as many positive reviews as possible. 

The more positive this customer experience is, the more willing consumers are to reward this experience with a positive rating on a customer review site. The principle of the Net Promoter Score illustrates this clearly.

Importance of rating portals for companies

For companies, rating portals are essential for quality management, measuring customer satisfaction, and determining online reputation score . Anonymously on the Internet, one is often inclined to write one’s opinion with less inhibition than when one is asked for one’s opinion face-to-face in a shop. 

Evaluation portals thus help companies to control and monitor their own reputation management since the public image of a company is of enormous importance for long-term customer loyalty . 

Reviews on review sites allow businesses to identify potential improvement opportunities and work to provide better customer experiences. Evaluation portals thus ensure unembellished and unfiltered customer feedback.

Importance of rating portals for consumers

Rating portals are useful resources for consumers to find the best service, the best product and the most popular brands as quickly and easily as possible. In reality, it looks like this: you want to eat in a burger restaurant, for example, your cell phone is pulled out and you search the Yelp app for a burger restaurant near your location. 

Several corresponding restaurant offers are then displayed and consumers then decide which of these burger restaurants to visit based on the ratings given by other consumers. For consumers, this means finding a restaurant that offers them the best possible customer experience, and for the restaurant, it means finding new customers. An actual win-win situation.

Advantages of customer review sites

There are pros and cons of customer reviews for companies that must be kept in mind when deciding to display products and services in customer review sites.

Some of the advantages are:

• Real customer feedback from real customers on a third party website for free.
• Promotion of customer trust and better chances of gaining customer loyalty.
• Improvement in SEO results and online brand’s corporate reputation .
• Learning about the customer experience to improve company’s efforts. 

Top 9 Customer Review Sites at a glance

1. google my business.

The Google My Business rating portal provided by Google is one of the most essential platforms for the product, brand, service, or company ratings. It is easy to use, straightforward and very useful, especially for small to medium-sized companies, to optimize their ranking in Google search. According to SEO experts, the ratings influence the Google ranking. 

Not only is the higher ranking a clear plus point for the Google My Business rating portal, but positive ratings, as already mentioned above, have a significant influence on the consumer’s decision. 

Google is an important element in almost every customer journey , whether it is online shopping or a visit to a restaurant. There is now almost always at least one online touchpoint with the Google search engine, which is hardly surprising given a market share of more than 90% among all search engines. 

Most of the time, the first thing that catches the eye of Google users are the reviews of the listed companies. And that’s why Google My Business is so important because customers from the first opinion here, and as we all know, that’s one of the most important ones.

2. Trip Advisor

Founded in 2000, TripAdvisor is undoubtedly one of the most important and largest rating portals for the tourism industry. It is also important to note that TripAdvisor is, above all a comparison portal through which you can book hotels, experiences and restaurants. 

With almost 900 million reviews, more than 9 million establishments have been rated so far. In 2019, around 460 million unique users visited TripAdvisor every month. You can see from the key figures mentioned that this evaluation and comparison portal offers a huge marketing potential for companies. 

Due to the specialization of TripAdvisor, every company in the tourism industry is well advised to position itself as well as possible and to be rated positively. Not only in terms of ranking in search results, but also in terms of quality and reputation management. 

Businesses have an average of about 100 reviews on TripAdvisor. The large hotel and restaurant chains in particular have several hundred ratings per location, and of course, they are not all positive. It is important not to simply leave negative reviews uncommented or not to draw any conclusions from them at all because you do not consider it important. 

First, you could lose customers who have had negative experiences for other locations, and moreover, all reviews are important to optimize your offers, especially if you are pursuing a high-price strategy or the market is highly competitive. 

In addition, companies should always respond to negative criticism to signal to customers that you take their ratings first and want to keep them. Due to the high number of users and importance of the TripAdvisor rating platform and the arguments mentioned, companies in the tourism industry should promote good quality and reputation management here.

Yelp was founded in 2004 by former PayPal employees Russel Simmons and Jeremy Stoppelman. Around 200 million reviews and 16 years later, Yelp is one of the top rating platforms for reviews and ratings in the field of gastronomy. 

Unlike TripAdvisor, Yelp is less industry-specific. Yelp gives you the ability to rate almost any service. The structure of the rating portal is somewhat reminiscent of a social network. Yelp offers its users the opportunity to share and like, users can interact more with each other on Yelp than is the case with other rating portals. 

Reviews and ratings thus spread faster, this applies to both positive and negative ratings. Yelp’s business model is purely based on advertising revenue, companies pay money to advertise on Yelp. Reputation and quality management is extremely important here. 

Due to the faster distribution of reviews, the viewability of reviews is significantly higher than on other review platforms. That’s why you should focus even more on responding directly to negative comments in order to possibly improve the review.

Kununu is a rating platform on which employees can rate companies. This review is publicly available and provides a potential new employee with an opportunity to find out more about the company. According to their own information, almost 965,000 companies with 4.5 million reviews have been rated on the Kununu rating portal. 

Employees can rate the company based on 13 characteristics in 4 categories. Applicants can also rate the application process. Kununu has become a confidential source in the DACH region when it comes to publicly available employee feedback. 

The goal of von Kununu is that everyone finds the right company for themselves and, conversely, every company finds the right talents. 

The rating portal G2 is better known in specialist circles and in technology companies since G2 specializes exclusively in software. The market for software and web applications of all kinds is so huge and therefore confusing that G2 is a very useful platform to find out about customer experiences in this area before deciding to buy or license software.

That’s why G2 is also one of the best-known B2B marketplaces in the world. Review platforms have a significant impact on the marketing and sales of companies. That’s why companies should take their presence here very seriously and seize the opportunity to generate leads and increase sales through as many positive reviews as possible.

6. Facebook

Wondering why Facebook is listed here? Of course, Facebook is not really a review portal in the true sense, but primarily a social network. But Facebook also offers users on the so-called company pages to rate products, services and brands. When talking about Facebook, the number of users should not go unmentioned.

Facebook has 1.9 billion users, 342 million of them in Europe alone. This is one of the reasons why Facebook is an indispensable marketing tool for companies. A company that has a company page on Facebook can therefore be rated by Facebook members.

Depending on the presence and popularity of the company, the visibility of these company pages and thus also that of the ratings fluctuates, but nevertheless, due to the high number of users, it can be assumed that the visibility is similar to that on classic rating portals. And finally, as a company, you can also book advertisements via Facebook, which significantly increases visibility.

7. Trustpilot

Trustpilot is certainly one of the most important review portals in the world. Trustpilot is also one of the 1% most popular websites worldwide. No wonder, then, that Trustpilot has become an indispensable part of many a customer journey.

When you think of a customer journey, you probably think of the usual touchpoints such as Google search, social media, TV, radio, etc. On average, a customer often has more than 20 touch points before a product is bought. And each of these touchpoints has an impact on whether customers decide to make a purchase.

Trustpilot has over 4 million reviews per month, which means there’s a very good chance a potential customer will stumble across a review of your business through Trustpilot. Trustpilot also offers companies services such as getting more reviews and thus greater visibility on this important review portal. This should help to create greater trust among consumers.

8. Trusted shops

Trusted Shops probably has the most well-known seal in the world of e-commerce. With its Trusted Shops seal, the rating portal guarantees that a company that receives this award is a reliable provider. Trusted Shops attaches great importance to the fact that ratings are authentic and not fake.

Test analysis and artificial intelligence ensure that suspicious reviews are identified and deleted accordingly. This has the advantage that consumers have a high level of trust in the ratings and can be sure that they are not unfair entries. On the one hand, Trusted Shop fulfills the purpose of a rating portal, on the other hand, it is also a company that ensures the security of the consumers when shopping online.

As the name suggests, Golocal is a review platform that aims to make it as easy as possible for consumers to find local service providers. In addition, the rating portal, similar to Yelp, offers the opportunity to connect and exchange ideas with other users via a forum. For companies, Golocal provides a widget for integration into their website. Consumers can access the reviews on golocal to find out more about the company and write reviews about their experiences themselves.

LEARN ABOUT: Consumer Decision Journey

Always keep an eye on customer review sites

Rating portals are very important for companies because, with millions of users, they are real opinion-makers and are therefore integrated into the customer journey. The great marketing and sales potential that companies with a particularly large number of good ratings have is of course the main reason why companies should take rating portals very seriously. 

Rating portals are also extremely important for quality and reputation management, as this has a direct impact on sales. Good reputation management can ensure that consumers remain loyal to companies and recommend products, brands and services. Quality management should be one of the most important topics in the company, and rating portals are also a valuable feedback provider for this.

Companies should therefore take rating portals very seriously and provide human resources to monitor them and react immediately to negative ratings. QuestionPro is the perfect solution for this. With the web app for online reputation management , you always have an overview of all important rating portals on a single user interface and can react to ratings directly from the app without having to constantly log into each individual rating portal and navigate through the ratings .

→  Information about the reputation management app from QuestionPro.

MORE LIKE THIS

Qualtrics Employee Experience Alternatives: The 6 Best in 2024

Nov 19, 2024

Reputation Management: How to Protect Your Brand Reputation?

Reference Bias: Identifying and Reducing in Surveys and Research

Maximize Employee Feedback with QuestionPro Workforce’s Slack Integration

Nov 6, 2024

Other categories

• Academic Research
• Artificial Intelligence
• Assessments
• Brand Awareness
• Case Studies
• Communities
• Consumer Insights
• Customer effort score
• Customer Engagement
• Customer Experience
• Customer Loyalty
• Customer Research
• Customer Satisfaction
• Employee Benefits
• Employee Engagement
• Employee Retention
• Friday Five
• General Data Protection Regulation
• Insights Hub
• Life@QuestionPro
• Market Research
• Mobile diaries
• Mobile Surveys
• New Features
• Online Communities
• Question Types
• Questionnaire
• QuestionPro Products
• Release Notes
• Research Tools and Apps
• Revenue at Risk
• Survey Templates
• Training Tips
• Tuesday CX Thoughts (TCXT)
• Uncategorized
• What’s Coming Up
• Workforce Intelligence