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Our Marketing PhD Program gives you a strong theoretical foundation and builds your empirical skills.
You’ll have the flexibility to explore marketing through Chicago Booth while taking courses across the university in psychology , sociology , economics , computer science , and statistics . You’ll also have access to computer science courses at Toyota Technological Institute at Chicago (TTIC) .
The doctoral program defines marketing broadly as the study of the interface between firms, competitors, and consumers. This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues.
Chicago Booth’s marketing faculty serve as advisors, mentors, and collaborators to doctoral students.
Leon Carroll Marshall Professor of Marketing
Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing
Assistant Professor of Marketing
James M. Kilts, Jr. Professor of Marketing
Associate Professor of Marketing
Assistant Professor of Marketing and Stevens Junior Faculty Fellow
James M. Kilts Distinguished Service Professor of Marketing and Charles E. Merrill Faculty Scholar
Eric J. Gleacher Distinguished Service Professor of Behavioral Science and Marketing
Kilts Family Professor of Marketing
Assistant Professor of Marketing and Asness Faculty Fellow
Sears Roebuck Professor of General Management, Marketing and Behavioral Science
Charles H. Kellstadt Distinguished Service Professor of Marketing and Applied AI
Professor of Marketing and True North Faculty Scholar
Assistant Professor of Marketing and Willard Graham Faculty Scholar
Professor of Marketing and Beatrice Foods Co. Faculty Scholar
Theodore O. Yntema Professor of Marketing
PhD alumni in marketing go on to successful careers at top institutions of higher education across the world.
Assistant Professor of Marketing Ross School of Business, University of Michigan-Ann Arbor Akshina studies linguistic influence on consumer decision-making, hierarchical choices, and mental accounting. Her interests are, thus, inherently interdisciplinary, with overlaps in marketing, linguistics, economics, and psychology. Her dissertation area is in behavioral marketing.
Assistant Professor of Marketing Haas School of Business, University of California-Berkeley Olivia Natan studies how limited information affects consumer demand and firm behavior. Her empirical work focuses on settings with large product assortments. Her dissertation area is in marketing.
At Booth, you’ll have access to the resources of several research centers that help to fund marketing PhD research, host innovative conferences and workshops, and serve as focal points for collaboration and innovation.
James M. Kilts Center for Marketing The Kilts Center facilitates faculty research, supports innovations in the marketing curriculum, funds scholarships for MBA students, and creates engaging programs aimed at enhancing the careers of students and alumni.
Center for Decision Research Devoted to the study of how individuals form judgments and make decisions, the CDR supports research that examines the processes by which intuition, reasoning, and social interaction produce beliefs, judgments, and choices.
Chicago Booth is responsible for the creation and leadership of some of the most prestigious academic journals today. Quantitative Marketing and Economics , for example, which focuses on problems important to marketing using a quantitative approach, was founded in 2003 by Peter E. Rossi, MBA ’80, PhD ’84.
See the full list of academic journals at Booth .
Our faculty and PhD students continually produce high-level research. The Chicago Booth Review frequently highlights their contributions in marketing.
Depending on where you are in the world, this call could be welcomed—or considered strange or even rude, suggests research by Chicago Booth PhD student Jiaqi Yu and Booth’s Shereen Chaudhry.
Booth Professor Daniel Bartels and Booth PhD [grad] Lin Fei have been examining how mental representation and the categorization of expenses are crucial to to people’s budgeting approaches.
The Becker Friedman Institute will fund Zhang's research project, "Targeted Bundling" (coauthor: Olivia Natan, Booth PhD grad). Their project studies the pricing of digital goods and the potential for increased price targeting in differentiated product markets.
How do depictions of tobacco use affect sales off-screen? Chicago Booth’s Pradeep K. Chintagunta and Sanjay K. Dhar, along with their coauthors Ali Goli (Booth PhD grad) and Simha Mummalaneni (UWashington), brought together several datasets to examine this question.
Rima Toure-Tillery, PhD ’13, talks about the Booth faculty’s open-door approach to PhD students.
Video Transcript
Rima Toure-Tillery, ’13: 00:00 I am assistant professor at Northwestern University, Kellogg School of Management. And I am a motivation scholar. I study questions related to factors that influence people's motivation to persist in various types of goals.
Rima Toure-Tillery, ’13: 00:21 I think the PhD's very different from an MBA. You expect to be doing very different things when you're done. With a PhD most of us expect to conduct research, continue to ask deep questions, and just work on finding answers to those questions.
Rima Toure-Tillery, ’13: 00:35 Booth PhD Program is extremely rigorous. You're going to learn from the best. There's a good mix of letting you be in charge of your career and being independent, but also being extremely supportive. Most faculty have an open-door policy so you could just email someone, go to their office and start talking about a research idea. They're really going to help you develop the whole research approach, and thinking about ideas, and taking them from that really half-baked stage to something more advanced. Being able to approach whatever faculty I'm most interested in working with, I think that really permeated my whole time here.
Rima Toure-Tillery, ’13: 01:13 Being in the program really helped me see things in a different light. I really developed some new research interests as I learned more about what I didn't know. You can't solve problems that you don't even know existed. It's been a really amazing experience.
PhD students in marketing choose Chicago Booth because our multidisciplinary approach gives them the tools and training for a successful career. Recent dissertations have examined everything from customer retention and consumer purchasing decisions to the economics of retail food waste. Recent graduates have accepted positions at leading research institutions, including UCLA and Columbia University, and have gone on to data science careers in industry.
Current Students
Vanessa Alwan
Salman Arif Andrew Bai
Soaham Bharti
Samuel Borislow
Sara Drango
Fatemeh Gheshlaghpour
Nicholas Herzog
Stephanie Hong
Quoc Dang Hung Ho
Daniel Katz
Juan Mejalenko
Natalie Moore
Timothy Schwieg
Semyon Tabanakov Sophie (Jiarui) Wang
Ningyin (Ariel) Xu
Shuqiong (Lydia) Zhao Grace Zhang
The Stevens Doctoral Program at Chicago Booth is a full-time program. Students generally complete the majority of coursework and examination requirements within the first two years of studies and begin work on their dissertation during the third year. For details, see General Examination Requirements by Area in the Stevens Program Guidebook below.
Download the 2023-2024 Guidebook!
At Olin, the marketing discipline is distinguished by a demand for innovative ideas, critical thinking and an emphasis on quantitative abilities.
PhD students in marketing typically choose one of the two areas of study: Marketing Science and Consumer Behavior. Some choose to analyze the intersection of the two areas seeking to improve understanding and predict marketing phenomena.
Marketing Science focuses on the quantitative—economic fundamentals that include microeconomic theory and econometrics. Using this methodology, you examine mathematical modeling of buyer-seller interactions, consumer choices, purchase behavior, resource allocation, components of the marketing mix and new product development.
The methods below help you determine the best way to allocate marketing resources.
In Marketing Science, we conduct empirical tests on the implications of these models, quantify the effectiveness of different strategies and explore the profit implications of using alternative strategies. We identify important drivers that should govern strategic decisions and, consequently, the allocation of marketing resources.
Consumer Behavior concentrates on psychology fundamentals and understanding how people make decisions, including cognitive psychology, social psychology and behavioral decision theory. These areas provide a strong foundation as you study and research consumer judgment and decision-making, cognition, culture, emotions, motivation, individual differences, perception and social influence.
Faculty members work on a variety of topics related to judgment and decision-making. Current and recent research topics include biases in judgment and choice, choice assortments, prosocial behavior, financial decision making, branding, intertemporal choice, morality and consumption, preferences for natural products, gift giving and metacognition.
Olin’s marketing faculty pursue research focused on building frameworks and models to understand and evaluate marketing strategies and their impact on customers, consumers and competitors. This research provides decision makers the ability to think beyond current practices and offers answers to significant "what if" questions.
Research papers by faculty members have recently been published in well-respected journals such as:
Read about collaborative research by Marketing faculty and PhD students.
At WashU Olin, marketing is distinguished by a demand for innovative ideas, critical thinking and a strong emphasis on quantitative abilities.
The Center for Analytics and Business Insights is a hub for research and ideas, with opportunities for faculty, students and companies to collaborate.
Begin research collaborations with faculty
First-year summer paper
The order of classes may change due to availability, and classes may be substituted with approval. A communications course that focuses on oral communication is also recommended during the first two years. When the student takes the course is determined by the student and their advisor.
Paper from 1st year presented in fall or spring semester (ideally fall)
Comprehensive Exams due summer after 2nd year
Fourth Semester
Second year paper due and presented at the end of fall semester
Dissertation Proposal—Students must assemble a Research Advisory Committee for the proposal of their dissertation and submit a Title, Scope and Procedure Form at the committee’s approval of the proposed dissertation by September 30 after the fourth year.
Research—Developing toward publication, job market and dissertation
Download Marketing Consumer Behavior PhD course descriptions
Prior to the first year—mandatory attendance at math camp (offered through the Economics department)
First semester.
The order of classes may change due to availability, and classes may be substituted with approval. A communications course that focuses on oral communication is also recommended during the first two year. When the student takes the course is determined by the student and his/her advisor.
B53 660 Seminar in Presentation Skills (fall semester, required) Improvisation Course
Download Marketing Science PhD course descriptions
Meet the professors who will be your mentors and research collaborators. See more in our faculty directory.
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At the Eli Broad College of Business, students in the marketing Ph.D. program have the opportunity to work and publish with some of the most prolific researchers in marketing. Faculty-student collaboration is a significant part of the doctoral experience, and it leads to results. Doctoral students work with faculty to research the most compelling issues facing businesses today, and Broad provides the resources to get it done.
Focused on marketing strategy, Broad’s faculty has developed four areas of research excellence:
Research in marketing.
The available marketing doctoral coursework covers a broad range of topics, including marketing strategy, modeling marketing problems, consumer behavior and statistics. Ph.D. students are expected to be in residence on a full-time basis during the program. While in the coursework stage of the program, doctoral students are also assigned as teaching and/or research assistants. Upon completion of coursework, students are required to pass a comprehensive exam in marketing and then complete a dissertation that demonstrates their ability to conduct an original research project.
The program curriculum is designed with a focus on research mentorship and training and includes several writing requirements to ensure our students are prepared for the job market and ready to succeed as assistant professors. The Ph.D. handbook provides details on the program requirements, and the curriculum schedule is presented below.
Marketing strategy.
The anchor for this focus is our strong reputation and core faculty studying marketing strategy. Among notable faculty in this center of research excellence are Tomas Hult, Roger Calantone, Ahmet Kirca and Irina Kozlenkova.
The Eli Broad College of Business has long been recognized for its excellence in product and brand management. In a study by Pianpain Yang and Lei Tao, MSU ranked #3 among universities for innovation management and #1 in the Big Ten. Scholarship in this area has been a long-standing strength at Broad, and its faculty has won numerous awards in this center of research excellence.
As a doctoral student, you will have the opportunity to collaborate with renowned scholars in product and brand management. The Broad faculty continually works with doctoral students in this area. Among notable faculty in this center of research excellence is Roger Calantone, who has been ranked the world’s #2 scholar in innovation management and the tenth most-cited marketing researcher worldwide. In addition to these accomplishments, he is a University Distinguished Professor, has chaired many dissertations, and has published numerous articles with doctoral students. Calantone and other faculty in this area – such as Cornelia Droge, Ahmet Kirca and Hang Nguyen – enjoy working with doctoral students and providing tutelage on research.
Relationship marketing and sales is one of the hottest areas of marketing research today. At Broad, you’ll have access to some of the top faculty in the field. With multiple publications in leading journals, the college’s relationship marketing and sales center of research excellence is becoming one of the best in the nation. Here is but a brief list of awards in this center of research excellence:
Doctoral students who focus on relationship marketing and sales have access to some of the best faculty in the field. Among notable faculty in this center of research excellence is Douglas Hughes. Hughes is the incoming editor of the Journal of Personal Selling & Sales Management and an area editor for the Journal of the Academy of Marketing Science . His research focuses on sales force management issues and has appeared in the Journal of Marketing , the Journal of Marketing Research and the Journal of the Academy of Marketing Science . In addition, a number of other faculty work in this area, including Roger Calantone, Tomas Hult, Irina Kozlenkova and Stephanie Mangus.
The Broad College of Business has been ranked #1 in international business research. Doctoral students who choose to focus on international marketing will have access to resources such as MSU-CIBER and to faculty who are thought leaders in the field. The Broad faculty regularly collaborates with doctoral students in this area and have served as committee members and chairs of several dissertations.
Among notable faculty in this center of research excellence is Tomas Hult, director of the International Business Center (MSU-CIBER), former editor of the Journal of the Academy of Marketing Science , and one of the 50 most cited researchers in marketing. During his time at MSU, Hult has co-authored several books on international business, has chaired multiple dissertation committees, and has collaborated with doctoral students on numerous publications. In addition, Roger Calantone, Ahmet Kirca and Irina Kozlenkova also conduct research in this area.
Recent publications in each of the four core areas of research are listed below.
Katsikeas, Constantine S., Neil A. Morgan, Leonidas C. Leonidou, and G. Tomas M. Hult (2016), “Assessing Performance Outcomes in Marketing,” Journal of Marketing , 80 (2), In Press. Bamiatzi, Vassiliki, Konstantinos Bozos, S. Tamer Cavusgil, and G. Tomas M. Hult (2016), “Revisiting the Firm, Industry and Country Effects on Profitability under Recessionary and Expansion Periods: A Multi-level Analysis,” Strategic Management Journal , In Press. Ozkaya, Erkan, Cornelia Droge, G. Tomas M. Hult, Roger Calantone , and Elif Ozkaya (2015), “Market Orientation, Knowledge Competence, and Innovation,” International Journal of Research in Marketing , 32 (3), 309-318. Arrfelt, Mathias, Robert M. Wiseman, Gerry McNamara, and G. Tomas M. Hult (2015), “Examining a Key Corporate Role: The Influence of Capital Allocation Competency on Business Unit Performance,” Strategic Management Journal , 36 (7), 1017-1034. Lee, J. –Y., Kozlenkova, I. V. , and Palmatier R. W., “Structural Marketing: Using Organizational Structure to Achieve Marketing Objectives,” (forthcoming), Journal of the Academy of Marketing Science.
Dean, Tereza, David A. Griffith, Roger J. Calantone , “New Product Creativity: Understanding Contract Specificity in New Product Introductions,”Forthcoming, Journal of Marketing. Sarangee, K., J. Schmidt, and R. J. Calantone (2015), “Does the Future Impact the Present during New Product Development?” Journal of Product and Innovation Management . Vickery, S., Y. Bolumole, M. Castel, and R. J. Calantone (2015), “The Effects of Product Modularity on Launch Speed,” International Journal of Production Research , Vol. 53, Iss. 17. Vickery, S., X. Koufteros, C. Dröge, and R. J. Calantone (2015), “Product Modularity, Process Modularity and New Product Introduction Performance: Does Complexity Matter?” Production and Operations Management , p1-20. Bolumole, Y., R. Calantone , C. A. Di Benedetto, and S. A. Melnyk (2015), “New Product Development in New Ventures: The Quest for Resources,” International Journal of Production Research , Vol. 53, Iss. 8, p2506-2523. Chauduri, M., R. Calantone , and P. Randhawa (2015), “New Wine from Old Grapes: Innovation in the Eco-Friendly B2C Space,” Journal of International Consumer Marketing , Vol. 27, Iss. 2, p99-122. Ozkaya, H. E., C. Dröge, G. T. M. Hult, R. Calantone , and E. Ozkaya (2015), “Market Orientation, Knowledge Competence, and Innovation,” International Journal of Research in Marketing .
Bolander, Willy, Cinthia Santornino, Douglas E. Hughes , and Gerald R. Ferris (2015), “Social Networks within Sales Organizations: Their Development and Importance for Salesperson Performance,” Journal of Marketing . Kozlenkova, Irina, G. Tomas M. Hult, Donald Lund, Jeannette A. Mena, and Pinar Kekec (2015), “The Role of Marketing Channels in Supply Chain Management: A Review of the Literature and Takeaways for Future Research,” Journal of Retailing , 91 (4), 586-609. Miao, C. Fred, Douglas E. Hughes , Keith A. Richards, and Frank Q. Fu (2015), “Understanding the Interactive Effects of Service Climate and Transactional Sales Climate on Service Quality and Sales Performance,” Journal of the Academy of Marketing Science . Baldus, B., C. Voorhees, and R. J. Calantone (2015), “Online Brand Community Engagement: Scale Development and Validation,” Journal of Business Research , Vol. 68, Iss. 5, p978-85.
Kostova, Tatiana and G. Tomas M. Hult (2016), “Meyer and Peng’s 2005 Article as a Foundation for an Expanded and Refined International Business Research Agenda: Context, Organizations, and Theories,” Journal of International Business Studies , 47 (1), In Press.
From the conversation, featuring ayalla ruvio forrest morgeson, from ap news, featuring forrest morgeson, get connected with broad:.
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Published by Jamie Walker at January 11th, 2023 , Revised On April 16, 2024
Marketing is a business-focused subject, so you’ll be exposed to much more than just creativity. You’ll learn how to set budgets, find new customers, enter international markets, and decide on prices or profits.
As a marketing student, you will be required to complete a marketing dissertation to complete your degree programme. Your dissertation topic can relate to branding, relationship marketing, online/digital marketing, marketing ethics, and any other field of marketing.
To help you get started with brainstorming for marketing topic ideas, we have developed a list of the latest topics that can be used for writing your marketing dissertation.
These topics have been developed by PhD-qualified writers of our team , so you can trust to use these topics for drafting your dissertation.
Review the step-by-step guide on how to write your dissertation here.
You may also want to start your dissertation by requesting a brief research proposal from our writers on any of these topics, which includes an introduction to the topic, research question , aim and objectives, literature review , and the proposed research methodology conducted. Let us know if you need any help in getting started.
Check our dissertation example to get an idea of how to structure your dissertation .
You can review step by step guide on how to write your dissertation here .
Review Our Best Dissertation Topics complete list.
Topic 1: assessing the role of communication strategies in fashion marketing- a case study of uk.
Research Aim: The purpose of this study is to investigate the role of communication strategies in the world of UK fashion marketing. This will also give us an understanding of how new fashion remanufacturing should be communicated to the consumers. Focusing on how information and messages about the brands or products should be labelled to attract the audience.
Research Aim: Fast fashion is an idea in which retailers target their business strategies, reducing the time it takes to get products into the store, using an in-season purchasing strategy to keep the products in the market updated during the season. This study aims to find the impact or influence of fast fashion and retail stores on each other, focusing on Zara as it is considered as the famous brand among consumers. It will look at what happens to fast fashion when it is delivered to retail outlets, as well as the adaption of fast fashion in the retail sector and how it is communicated to customers.
Research Aim: Pharmacists may occasionally be led to unethical behaviours during contact; that’s why it is important to understand these behaviours. Pharmaceutical products are sensitive to advertising, and minor misconduct can lead to loss of public trust in the industry. The current study will examine the challenges faced and the key ethical issues that occur during the marketing of pharmaceuticals products focusing on the UK pharmaceutical industry; through quantitative research analysis.
Research Aim: Different cultures in different countries act as challenges to global marketing. The aim of this study is to develop an understanding of how brand marketing in a global world has a huge impact on the cultural beliefs and attitudes of people. It will provide an experience of international and local consumer cultures and their mutual influence on many consumer behaviours and their effect on their decision-making process.
Research Aim: This study aims to find the emerging trend of esports marketing and its scope in current times. It will also explore the collaborative efforts of gaming companies, players and different online communities and how they play an important role in maintaining and enriching the value of Esports consumption. of It will provide a societal impact of esports and by applying different strategies
Topic 1: impact of product packaging on organisational sales: a case study of the uk retail sector.
Research Aim: Due to intense competition in the UK retail sector, product packaging has gained significant importance concerning consumer purchase decisions. This research will focus on how product packaging (colour, shape, and other attributes) influences consumer purchase behaviour which in return increases or decreases the sales of the organisation.
Research Aim: The main purpose of the research is to analyze the impact of electronic marketing on consumer purchase decisions. Different modes of e-marketing will be assessed, and based on the results of each e-marketing channel, the dissertation will be concluded. The focus of this research will be the UK luxury industry.
Research Aim: In today’s competitive corporate world, organizations are formulating and implementing customer-centric marketing strategies. These strategies are devised, keeping in mind customer behaviour, customer pattern, customer preferences, customer trends, etc. Considering all these and many other customer-related aspects, companies assess what is successful for their business. This research will discuss the different characteristics of customers that should be studied and how formulating related strategies will help the company gain a competitive advantage and generate profits.
Research Aim: The digital media or the digital world has provided a very effective and large platform for marketers to market and advertise their products. However, this platform can also be used to manipulate customers through deceptive marketing techniques. The main purpose of the research is to analyse the role of information technology in revolutionizing marketers’ approach towards manipulative advertisements. In addition to this, the research will also talk about how marketers use digital media channels to deceive customers who also harm the company’s reputation.
Research Aim: Consumer impulsive buying behaviour has become an important phenomenon in today’s global world. Companies have been able to acquire a high market share through the impulsive buying behaviour of the consumer. Therefore, this research focuses on analyzing the impact of integrated marketing communication on consumer impulsive buying behaviour.
Research Aim: Digital Marketing has changed the face of marketing in today’s world. More and more companies are now adopting this new technique to gain a competitive edge over traditional marketing methods. This research will address the impact of different digital marketing channels on businesses and how each channel can help companies earn more.
Research Aim: With the emergence of digital marketing in the global world today, more and more companies are abandoning traditional marketing techniques. This research will compare traditional and digital marketing methods and present data over the past ten years. Through this data, a conclusive analysis will be conducted to determine which marketing is more successful in today’s times.
Research Aim: Many companies have now completely automated their business operations. They have streamlined standard responses given to customers. This research will mainly assess the impact of automated responses on customers, whether or not they impact them in terms of generating and converting leads, and ultimately how it impacts the business overall.
Research Aim: Voice of Customer (VOC) is not a new concept. Companies have been working and collecting data on it for the past several years. It is a method to gather customers’ feedback about their expectations and experiences with respect to your product or service. This research will study how companies gather, assess, and analyse this data through artificial intelligence and how effective it is for businesses. The research will utilise quantitative analysis to conclude whether or not this new technology and strategy is successful.
Research Aim: Keyword targeting, search engine optimization (SEO), click trend, search trend, etc., are all ways to find how consumers search for a particular product, brand or website online. With more business being done online and with companies focusing more on online marketing, understanding online search queries have become crucial for the business’s success. This research will focus on the different ways through which companies can assess online search queries and whether or not they can benefit from them. Data from past years will be fetched and included to conduct authentic research and conclude accurately.
Also read: Management Dissertation Topics
“Our expert dissertation writers can help you with all stages of the dissertation writing process including topic research and selection, dissertation plan, dissertation proposal, methodology, statistical analysis, primary and secondary research, findings and analysis and complete dissertation writing”. Learn more here .
Relationship marketing is a form of marketing that focuses on long-term goals such as building customer loyalty and increasing customer retention. In relationship marketing, products are provided based on relationships and not traditional marketing. This type of marketing helps firms acquire more customers and build loyalty. The more loyal and satisfied a customer is, the more likely they are to make a purchase.
Under relationship marketing, the purchasing pattern, the contact details, and the entire profile of customers are maintained. Normally, firms assign executives to one or more major customers to maintain relationships and satisfy their needs. It is a very useful marketing tool and also an excellent topic to research on. You can choose a topic for your relationship marketing dissertation topic from any of the topics listed below:
Research Aim: This research will analyse how customer loyalty is determined, whether it is an attitude or behaviour. A comparative analysis, comparing different elements of attitudes and behaviours, will be conducted.
Research Aim: This research will focus on one important aspect of relationship marketing – memberships. The research will revolve around the UK fashion industry, and the impact memberships have on customers and business organisations.
Research Aim: This dissertation will assess how customer loyalty is impacted by relationship marketing. The main focus of this study will be Honda Motors, how the company maintains customer relationships.
Research Aim: This research will analyse whether or not loyalty schemes impact customer satisfaction. If yes, then the various means will be explored.
Research Aim: The relationship between costs and brand loyalty will be assessed in this research. This research will discuss circumstances under which customers decide to switch brand loyalty.
Research Aim: This dissertation will conduct an exploratory analysis to conclude whether or not there is a relationship between loyalty schemes and sales of companies.
Research Aim: The main focus of this research will be to study how ASDA maintains customer relations and whether they prove to be successful for the business or not.
Research Aim: This dissertation will analyse how effective online marketing is for companies to help build and maintain customer loyalty. And whether online marketing can be used to build customer loyalty.
Research Aim: The UK tourism and hospitality industry will be assessed in this study for customer satisfaction. The dissertation will conclude to answer how the UK tourism and hospitality industry has maintained customer satisfaction.
Research Aim: This dissertation will discuss how technology has impacted customer engagement. Furthermore, it will analyze how effective technology has been in driving customer engagement compared to traditional methods.
Branding involves creating a unique image and name for a product in the minds of the customers. This is done through creative advertising using a brand theme used consistently in all the advertisements. Branding also entails creating a unique logo and name for a distinguished product.
Some consumers compare prices before purchasing a product, but mostly a purchase is made by focusing on the quality of goods and brand loyalty. There is a misconception that branding is the same as marketing, but it can be distinguished based on the former being one of marketing strategy fundamentals.
For successful branding, there should be truthfulness and clarity in every phase through interaction with customers, which will help improve the value and brand perception of a company.
Branding provides companies with a competitive edge over other organizations and has become a very popular topic for research among undergraduate and postgraduate students. When looking to work on a branding related dissertation, you can choose from the dissertation topics below:
Research Aim: Innovation has a huge impact on brand equity. The same will be discussed in this research, with Apple Inc. as the main focus.
Research Aim: Celebrity endorsement is an excellent way to build brand equity. In this dissertation, the same will be discussed concerning the UK fashion industry or another country of your choice.
Research Aim: This study will talk about how advertisements shape brand attitudes. Evidence from the past five years will be presented to conclude whether advertisements impact the brand attitude or not.
Research Aim: The success of a brand marketing strategy depends on several factors. This dissertation will assess how important packaging is in a brand marketing strategy.
Research Aim: Branding has a huge impact on consumers. Competitors utilise this strategy to build customer loyalty. This research will compare two big rivals – Coca-Cola and Pepsi concerning branding.
Research Aim: The different types of branding strategies and their implementation process will be discussed in this study.
Research Aim: This study will discuss how good quality products impact consumers and how it helps companies build brand loyalty.
Research Aim: Brand image and reputation are something that companies should pay close attention to. This research will talk about leading MNCs and how they should build and retain the brand image.
Research Aim: Reliability is a huge factor in building a brand. With a specific focus on Toyota, this study will discuss how reliability impacts the brand.
Research Aim: This research will assess the effectiveness of online marketing in building brand awareness and equity.
Research Aim: Building a brand with the help of digital marketing will be discussed in this research.
Research Aim: Giving back to the community creates a positive image of the company. This research will discuss how fulfilling corporate social responsibility helps the company maintain its brand.
Also Read: Chanel’s Brand Identity and Personality
Direct marketing is a marketing phenomenon that involves direct selling to customers. This includes telephone selling, email selling, direct mail selling, etc. No retailer is involved in the process. The product/service flow includes only two parties, the company and the consumer.
Direct marketing allows businesses and non-profit organizations to communicate with customers directly. It relies on advertisements on the internet, television, or radio.
There are different types and forms of direct marketing, with internet marketing being the most popular. Online marketing helps companies to interact directly with their customers without any middleman. In this manner, companies can gain insight into customers, expectations, and feedback on the product/service.
Below is a list of topics that you can base your dissertation on under the direct marketing theme.
Research Aim: Loyalty schemes are an old but extremely effective marketing tool. This research will discuss and analyze whether direct marketing can be done through these schemes or not.
Research Aim: This study will highlight the unlawful and unethical ways companies adapt through digital marketing and how customers can protect themselves.
Research Aim: The main concept, theory, and framework of direct marketing will be discussed and analysed in this research. The effects and implications of direct marketing will be the main focus of this study.
Research Aim: Direct and digital marketing will be compared and analysed in this research. Their responses will then be evaluated as to which one is the most effective.
Research Aim: Telemarketing is a successful marketing tool. This research will study the relationship between the duration of a voice message and its success for companies operating in the mobile industry.
Research Aim: A marketing information system is extremely essential for companies today. This research will discuss how a marketing information system can be developed and how effective it is for direct marketing.
Research Aim: Artificial Intelligence is the big thing in the marketing industry these days. Incorporating it into your business for marketing will help you achieve a competitive advantage. The same will be studied and evaluated in this research.
Research Aim: Internet marketing can be used a direct marketing technique. This research will assess how effective and profitable this technique can be for businesses.
Research Aim: Companies do not pay much attention to customer privacy. This research will discuss how direct marketing can help companies protect customer data and privacy.
Every culture is different. Thus, what is acceptable in one, may not be acceptable in the other. This is why firms must adopt different techniques while operating in different cultures. Before introducing any product, companies need to analyse the cultural aspect of the market.
This has become a very important and deciding factor for the successful operation of a business. Cultures have a deep impact on consumer behaviour, and it plays a key role in shaping the buying behaviour and the attitude of the customer.
There is no doubt that this marketing aspect is worth some research. Some intriguing and current dissertation topics in the field of cultures and marketing are given below:
Research Aim: Marketing is based on different cultures. This research will discuss the impact of culture on the trading market, focusing on general motors’ imports and exports.
Research Aim: Language is an important element of a culture. This study will research and analyze whether or not the language impacts a brand and will utilize Coca-Cola as its main focus.
Research Aim: This research will study the various regional differences that exist in the marketing culture and how they impact businesses.
Research Aim: Different cultures have a different impact on society. This research will conduct a cross-cultural analysis to understand how culture impacts marketing strategies
Research Aim: Cross-cultural marketing is utilised by companies operating in different cultures. This research will talk about how cross-cultural marketing is formulated, devised, and implemented in the FMCG Sector and whether it is successful for the company or not.
Research Aim: There can be many cultures in one market. Thus, it becomes challenging for companies to market their product according to cultures. This research will assess this issue by focusing on two different cultures.
Topic 49: same marketing tact in different markets: how it leads to business failures.
Research Aim: Companies cannot utilise similar marketing techniques for different cultures. This research will assess how this act can lead to the failure of businesses.
Research Aim: This research will talk about how various cultural differences impact supermarkets operating in the United Kingdom.
Also Read : Fashion and Culture Dissertation Topics
When marketing evolved from traditional to online or digital marketing, it was observed that all the rules that traditional marketing followed were no longer useful. The needs and demands of the market had changed, thus online marketing emerged. Digital marketing has been a game-changer in the field of marketing.
New tools, new rules, and new methods have set the marketing game field. Every player entering the business world needs to be well versed with all these new aspects or else it can go out of business quickly.
Online marketing helps business organisations to understand and evaluate customers’ responses to a particular marketing strategy very efficiently. So businesses are now aware of their customer behaviour, trends, what they look for in a product, what are they interested in, etc.
However, while collecting and storing all this customer information, organisations need to ensure the privacy of their consumers to avoid losing their trust. Companies are now in an era where they can efficiently interact and engage their consumers.
Based on their responses, they can devise subsequent marketing strategies. Online marketing is now a powerful marketing tool as it allows organizations to develop specific strategies to suit the needs of their consumers.
The field of digital marketing is worth the research. You can spend hours learning about this facet of marketing, and still will be left with the urge to learn more. Some interesting topic suggestions are given below if you want to base your dissertation on online marketing.
Research aim: This research will aim to discover the impact of the covid-19 pandemic on the performance of the retail sector in any country of your choice. How did the retail stores move to online marketing to overcome the losses?
Research Aim: There are times when companies launch personalised services or products for a specific group of customers. To identify this need, traditional research is not useful. Customers do not want to give out this type of information. With online marketing and its various tools, companies can now gather this data. This research will delve deep into how that happens.
Visit our topics database to view 100s of dissertation topics in your research area.
Research Aim: The main focus of this research will be to understand how the retail sector is impacted through online marketing and its role.
Research Aim: Online marketing tools are extremely powerful. Various tools will be discussed and analysed in this research to conclude how well they perform.
Research Aim: With the ease of gathering data, online marketing and tools can also lead to hate speech from customers. This research will evaluate different ways through which companies can overcome this issue.
Research Aim: The different types of research, search, purchasing, and comparing attributes undertaken by customers will be assessed in this study. Moreover, their impact on business will be studied.
Research Aim: Different marketing tools will be analysed and studied in this research. They will be assessed based on their effectiveness concerning sales.
Research Aim: Online and offline marketing are extremely different. This research will analyse how customers behave differently in an online marketing setting as compared to an offline marketing setting.
Research Aim: Online marketing utilises different appearance and visual effects to attract customers. This research will analyze how effective these techniques are for the company.
Research Aim: With online marketing, it is essential that you have a website and an online store if you’re selling products. The impact of both website and e-commerce on marketing in the UK fashion industry will be assessed.
Price, product, promotion, and place are also known as the four pillars of marketing. Referred to as the marketing mix, these four components help companies decide on a product and/or marketing strategy.
These four factors (4Ps) are the key ingredients of a successful marketing strategy since they allow for an in-depth analysis of the market and marketing strategies concerning any particular product. The companies analyse the culture, the product itself, and the pricing of other similar products to gain a competitive edge for their business and production processes.
To understand more about these components and how they impact businesses, you can research this area. Some relevant topics in this area of marketing are listed below for you to base your dissertation on:
Research Aim: Location has a great impact on the company’s sales and marketing efforts. This research will assess how impactful location is for customers by comparing Starbucks located in the US and the UAE.
Research Aim: Companies usually price their product to competitors to stay relevant and to help their products succeed. This research will analyze how competitors price their products by assessing the pricing strategies of Coca-Cola and Pepsi.
Research Aim: Promotions are an effective way of selling products. This research will study the point of purchase promotion and its impact by focusing on ZARA.
Research Aim: The packaging of a product has a huge impact on the buying and purchasing decisions of customers. This research will conduct an exploratory analysis to understand this impact.
Research Aim: Pricing strategies may or may not differ in different locations. This research will analyze whether iTunes has gained or not by its pricing strategies in different locations.
Research Aim: Prices vary in different settings. This research will study the price strategy adjustment in online and offline marketing.
Research Aim: Word of mouth and online reviews have proved to be extremely effective marketing tools in recent times. These components concerning the marketing mix will be studied in this research.
Research Aim: A variety of marketing promotion techniques exist. This research will talk about the different online and offline promotional tools and how they impact brand image.
Research Aim: Social media promotional campaigns gain a lot of traction. With a specific focus on Burberry’s promotional campaigns, this research will analyse traditional and social media campaigns.
Research Aim: Of different pricing strategies, premium pricing strategies are adopted for luxury products. The effect of this type of pricing strategy on luxury products (Apple products) will be analyzed in this study.
Research Aim: Culture has a huge impact on the marketing efforts of a company. This research will talk about the various cultural values and how they impact the promotional activities of businesses.
Research Aim: Location affects the sales of products and services. This research will assess the impact of customers when products are placed in a central location and when they are offered ease of access.
Research Aim: Celebrity endorsement is a highly effective way to increase sales. A comparative analysis between celebrity endorsement done by Nike and Reebok will be evaluated in this research.
Research Aim: Customers may or may not change their perception after marketing promotion efforts. This research will discuss whether promotions can change perceptions or not.
Research Aim: Products marketed towards children are tricky to market. This research will study whether including a cartoon character to attract children helps businesses or not.
Marketing is fundamentally based on consumer behaviour. Studying consumer behaviour helps businesses understand the customer in a better manner. Not only this, but it also helps them improve their marketing strategies by understanding the problems of a consumer with a specific focus on their perception of products. It is very important to understand the psychology of consumers and the various influences that the environment may have on their psychology. Studying these behaviours and patterns helps companies know how they should target their customers and what aspects they should focus on.
Consumer psychology comes in very handy for online marketing. When marketing digitally, companies have little or no information regarding their consumers. Thus, understanding their way of thinking, behaviour, buying patterns, trends, etc., helps businesses understand what the customer expects.
The study of consumer behaviour is very interesting and therefore provides an ideal topic for dissertations.
Research Aim: Consumer psychology and their perceptions will be evaluated in this research. These two factors concerning the marketing of fashion products will be assessed.
Research Aim: Consumer knowledge influences their buying or purchasing decision. This research will talk about how this knowledge and its impacts the marketing decisions of a company.
Research Aim: Consumers cannot be tricked. They are aware of when companies utilize techniques or tools to create a negative image of other companies. This research will talk about such techniques and their impact on consumers.
Research Aim: This research will investigate the attitude of customers shopping in-store (physical stores) versus customers shopping online (digital stores). Walmart’s customers will be the focus.
Research Aim: Customer psychology will first be discussed in this research. Then, the research will talk about how effective marketing strategies will be devised.
Research Aim: This research will discuss consumer behaviour when customers opt for luxury products, i.e. what drives them to purchase high-priced products.
Research Aim: Companies should always measure consumer response to assess their marketing activities. This research will discuss different ways through which customer response to new products launched by nestle is assessed.
Research Aim: Every customer likes to purchase products at discounted prices. This research will discuss consumer perceptions concerning discounts, sales, and promotions when purchasing products.
Research Aim: This research will analyse the various ways through which companies can create profitable relationships with customers.
Research Aim: There are different reasons for switching a brand or abandoning it completely. These reasons will be the main focus of this research, and customer perceptions will also be studied.
Social networks (Facebook, Linked In, and Twitter) have played a decisive role in using the internet and purchasing online. Companies need to understand these social networks and tools from a marketing perspective in today’s business world. Businesses that do not make use of the different social media platforms are entirely out of the race.
This is the power of social networks in today’s corporate world. Not only is it competitive, but these networks also help companies interact with their customers and gain feedback in real-time.
This means that they can launch a product, post and market it on social networks, and assess customer reaction. Companies have done well by utilizing these platforms, and all businesses must have a social media presence and interact with customers.
However, it should be noted that organisations face various challenges using social media as a tool to market their products and services. Social media can make or break things for businesses.
If done right and if the accounts are handled appropriately, nothing can stop the business from achieving success. However, one small mistake can cause a lot of trouble for the company. The backlash on social media is extreme, and the company will have to spend months to bring back its reputation.
Thus, considering the challenging nature of these platforms, it is interesting to conduct researches and studies around various related topics. The following is a list of topics that can be undertaken as a part of social networks and marketing dissertation:
Research Aim: The research will explore the various events in Indian film history that have allowed it to become a global sensation. The paper will analyse its market-driven triumph against Hollywood imports starting from the 1930s. The paper will also examine the nationalist social views of films produced in Bollywood during the 1950s.
Research Aim: Social media marketing is the new trend. But does it really reap results? This will be the main focus of this research, and the results of online marketing and traditional marketing methods will be compared.
Research Aim: Social media not only helps in networking and connecting people but also enables companies to get in touch with their customers. This research will talk about companies use it as a medium to build relationships with their customers.
Research Aim: Social media trends are followed by everyone. This research will discuss how these trends are shaped and how it influences the buying and purchasing decision of customers.
Research Aim: A lot is argued about the loss of privacy and data for online customers. This research will investigate the various ways data is collected online and whether or not there are data security breaches.
Research Aim: Consumer perception regarding social media marketing will be assessed in this research. Moreover, the impact of this perception on the brand image will be evaluated.
Research Aim: Online Banner advertisements are utilised by almost all companies in the market. This research will discuss various banner advertisement campaigns and their effectiveness.
Research Aim: The traditional marketing mix does not take into consideration online marketing. This research will talk about the importance of online and social media marketing in the corporate world today and the role of online stores in the marketing mix.
Research Aim: Facebook advertising is considered the most powerful amongst all other social media marketing tools. There are various reasons due to which Facebook is considered a powerful tool. All these will be discussed, analyzed, and evaluated in this research.
Also Read: How to Use Social Networks for your Dissertation
Marketing Ethics Dissertation Topics Marketing ethics is a thought-provoking issue in the field of marketing. Where marketers are making efforts to run effective and profitable marketing campaigns for their companies, they should also consider marketing ethics.
The continuous evolution of customers’ attitudes customers over media has a significant impact on businesses worldwide. People nowadays are more concerned about the company’s ethical behaviour and the use of ethics employed by their marketing experts.
They are more concerned about their corporate social responsibility programs and the values of society. Companies must run various social corporate responsibility campaigns, through which they not only create a good reputation but also give back to the community.
These campaigns indeed help businesses to build a reputation and become a preferred brand for consumers. Acts such as animal cruelty and the use of prohibited products hit hard, and a company can lose its long-built strong reputation in a matter of minutes.
There are various ethical concerns that organisations must abide by to have a successful operating and marketing campaign. A dissertation on marketing ethics can be based on any of the following topics:
Research Aim: Corporate and marketing ethics are extremely important for companies. This research will talk about what customers expect from the company regarding ethics and how it shapes their perceptions.
Research Aim: Unethical organizational behaviour leads to unsuccessful marketing campaigns. The main focus of this research will be the unethical behaviours undertaken by companies and how it adversely affects their sales.
Research Aim: A number of companies mislead their consumers only to enhance their sales. This research will discuss the different ways through which companies mislead people and the impact it has on their business.
Research Aim: When operating in a country, companies have to abide by the laws, rules, and regulations set out by the government. This research will talk about how these laws and regulations shape the business environment.
Research Aim: This research will discuss whether or not ethical business operations have an impact on brand loyalty or do consumers continue to buy from companies who operate unethically.
Research Aim: Online marketing has its own rules. Companies have to abide by spam laws, or else they will be blacklisted. These rules and how companies should abide by them will be analyzed in this study.
Research Aim: Companies have a responsibility to fulfill. They have to give back to the community, thus operate with corporate social responsibility. This research will discuss whether or not marketing ethics are directly related to corporate social responsibility.
Research Aim: The main focus of this research will be to explore whether or not corporate social responsibility initiatives build company reputation or brand equity.
Research Aim: This research will explore whether cause-related marketing has an impact on consumer purchase decisions or not.
Research Aim: Consumers can boycott a company based on a variety of reasons. This research will discuss the different reasons why consumers boycott and how it impacts public relations, with a special focus on Shell and Nestle.
As a student of marketing looking to get good grades, it is essential to develop new ideas and experiment on existing marketing theories – i.e., to add value and interest in the topic of your research.
The field of marketing is vast and interrelated to so many other academic disciplines like civil engineering , construction , law , engineering management , healthcare , mental health , artificial intelligence , tourism , physiotherapy , sociology , management , and nursing . That is why it is imperative to create a project management dissertation topic that is articular, sound, and actually solves a practical problem that may be rampant in the field.
We can’t stress how important it is to develop a logical research topic; it is the basis of your entire research. There are several significant downfalls to getting your topic wrong; your supervisor may not be interested in working on it, the topic has no academic creditability, the research may not make logical sense, there is a possibility that the study is not viable.
This impacts your time and efforts in writing your dissertation as you may end up in the cycle of rejection at the very initial stage of the dissertation. That is why we recommend reviewing existing research to develop a topic, taking advice from your supervisor, and even asking for help in this particular stage of your dissertation.
While developing a research topic, keeping our advice in mind will allow you to pick one of the best marketing dissertation topics that fulfill your requirement of writing a research paper and add to the body of knowledge.
Therefore, it is recommended that when finalizing your dissertation topic, you read recently published literature to identify gaps in the research that you may help fill.
Remember- dissertation topics need to be unique, solve an identified problem, be logical, and can also be practically implemented. Take a look at some of our sample marketing dissertation topics to get an idea for your own dissertation.
A well-structured dissertation can help students to achieve a high overall academic grade.
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MKTG 9400 and MKTG 9410 provide an understanding and working knowledge of statistical data analysis for assessing how one variable is predicted (and possibly caused) by other variables. The courses focus on "funny Y's and messy X's" and extend the students' tool kit beyond classic linear regression and ANOVA in two directions. (1) Analyzing binary data, ordered response data, choice data, count data, truncated or censored data, and duration data; (2) Identifying and tackling causal identification challenges when analyzing non-experimental data. All assignments can be completed using R, SAS, or Stata.
Mktg9420 - research methods mktg a (course syllabus).
This course provides an introduction to the fundamental methodological issues that arise in experimental and quasi-experimental research. Illustrative examples are drawn from the behavioral sciences with a focus on the behavior of consumers and managers. Topics that are covered include: the development of research ideas; data collection and reliable measurement procedures; threats to validity; control procedures and experimental designs; and data analysis. Emphasis is placed on attaining a working knowledge of the use of regression methods for non-experimental and quasi-experimental data and analysis of variance methods for experimental data. The primary deliverable for this course is a meta-analysis of a research problem of the students choosing that investigates the effects of research methods on empirical results.
Mktg9500 - jdgmnt & dec making cb a (course syllabus).
The purpose of this course is to provide a solid foundation for critical thinking and research on the judgment, decision-making and choice aspects of consumer behavior. There is a focus on how people process information when making judgments and choices and how the processes of judgment and choice might be improved. Topics of discussion include rationality, judgment under uncertainty, judgment heuristics and biases, risk taking, dealing with conflicting values, framing effects, prospect theory, inter-temporal choice, preference formation, and the psychology of utility. The focus will be on the individual decision-maker, although the topics will also have some applicability to group and organizational decision-making and behavioral research methodologies.
The purpose of this course is to build off MKTG 950, "Judgment and Decision Making Perspectives on Consumer Behavior - Part A" with a more specialized focus that will vary from year to year. This course is intended for those interested in deepening their study of Judgment and Decision Making beyond the basics.
The purpose of this seminar is to provide graduate students with an overview of contemporary topics in consumer research. Depending on faculty, areas addressed may include basic research on consumer knowledge (learning and memory), goals, persuasion, and emotions, with applications to branding. consumer finance, human-technology interaction, and social influence. The course draws from the literature in marketing, psychology and economics. The course will enable students to conceptualize, operationalize, and develop research ideas. Therefore, the focus is on understanding theoretical and methodological approaches to various aspects of consumer behavior, as well as advancing this knowledge by developing testable hypotheses and theoretical perspectives that build on the current knowledge base.
Mktg9540 - econ/or models in mktg a (course syllabus).
This doctoral seminar reviews analytical models relevant to improving various aspects of marketing decisions such as new product launch, product line design, pricing strategy, advertising decisions, sales force organization and compensation, distribution channel design and promotion decisions. The primary focus will be on analytical models. The seminar will introduce the students to various types of analytical models used in research in marketing, including game theory models for competitive analysis, agency theory models for improving organization design and incentives within organizations, and optimization methods to improve decision making and resource allocation. The course will enable students to become familiar with applications of these techniques in the marketing literature and prepare the students to apply these and other analytical approaches to research problems that are of interest to the students.
This is a continuation of MKTG 954. This doctoral seminar reviews analytical models relevant to improving various aspects of marketing decisions such as new product launch, product line design, pricing strategy, advertising decisions, sales force organization and compensation, distribution channel design and promotion decisions. The primary focus will be on analytical models. The seminar will introduce the students to various types of analytical models used in research in marketing, including game theory models for competitive analysis, agency theory models for improving organization design and incentives within organizations, and optimization methods to improve decision making and resource allocation. The course will enable students to become familiar with applications of these techniques in the marketing literature and prepare the students to apply these and other analytical approaches to research problems that are of interest to the students.
This course is designed to generate knowledge of the use of quantitative statistical, econometric, and Machine Learning methods and their application to Marketing problems. A strong emphasis is also placed on the applied nature of applying these methods in terms of data requirements, exogenous versus endogenous variation, and computational challenges when using complex models. Students outside of Marketing are welcome, and we discuss how these models can be applied to other disciplines. By the end of the course, students should be familiar with the key issues and approaches in empirical marketing modeling.
This course is designed to generate awareness and appreciation of the way several substantive topics in marketing have been studied empirically using quantitative models. This seminar reviews empirical models of marketing phenomena including consumer choice, adoption of new products, sales response to marketing mix elements, and competitive interaction. Applies methods and concepts developed in econometrics and statistics but focuses on substantive issues of model structure and interpretation, rather than on estimation techniques. Ultimately, the goals are a) to prepare students to read and understand the literature and b) to stimulate new research interests. By the end of the course, students should be familiar with the key issues and approaches in empirical marketing modeling.
Taught collectively by the faculty members from the Marketing Department, this course investigates advanced topics in marketing. It is organized in a way that allows students to 1) gain depth in important areas of research identified by faculty; 2) gain exposure to various faculty in marketing and their research values and styles; and 3) develop and advance their own research interests.
Mktg9730 - research sem mktg part a (course syllabus).
This course is taught collectively by the faculty members from the Marketing Department. It is designed to expose Doctoral students to the cutting-edge research in marketing models in order to help them to define and advance their research interests. This course will offer: in-depth discussions on some important topics in marketing by experts in respective areas; tools, and methodologies required for conducting research in those areas; broad exposure to our faculty members and their proven research styles.
Mktg9950 - dissertation (course syllabus), mktg9999 - independent study (course syllabus).
Requires written permission of instructor and the department graduate adviser.
Descriptions of all active courses are listed. To see a summary of the active titles, as well as discontinued or renumbered courses, see the Ph.D. Course List.
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The PhD/MPhil/MSc (research) in Marketing programme offers a short taught component followed by a longer research phase. Taught modules allow you to broaden, as well as deepen, your knowledge of research methods whilst undertaking your own research and developing a set of transferable professional skills.
Doctoral researchers will be capable of analysing a range of data using a range of qualitative and quantitative techniques. They will be able to explain theories underlying different approaches to social science research. Doctoral researchers are expected to participate to the fullest possible extent in the life of the Department of Marketing and the Business School. This means attending seminars organised by the Department of Marketing and more widely in the Business School thereby helping expose doctoral researchers to new ideas emanating from outside their own area of specialisation. It also requires actively participating in PhD workshops and conferences organised by the Department of Marketing, the Business School and Graduate School as well as institutions outside the University of Birmingham.
Ultimately all doctoral researchers will have the ability to characterise and solve business and marketing problems using advanced research tools. They should be able to derive policy implications from their research and communicate these to policy makers, practitioners and other academics in a manner which is comprehensible. They will also be able to peer review others’ research and offer constructive criticism; and to extend the frontiers of the discipline through their own innovative research.
Doctoral researchers may choose to become academics, work in Government, businesses, supranational organisations or in the research arms of major financial institutions. They are expected to achieve a substantial understanding of contemporaneous marketing and business issues enabling them to take a lead in ongoing debates within society. They will be aware of and understand the function of related institutions at both a national and international level.
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A limited number of scholarships may be available to outstanding applicants. International students can often gain funding through overseas research scholarships, Commonwealth scholarships or their home Government.
For further information contact the School directly or visit our helpdesk .
Our supervisory expertise includes a wide range of theoretical interests and methodological approaches. Applicants are urged to study the profiles of individual staff via their university profile pages and contact appropriate supervisors directly before they apply. When considering potential supervisors avoid generic emails to everyone in the department as such approaches seldom attract interest. It is better to email potential supervisors where you see a direct link to your proposed area of study and/or methods. Try to read some of the work written by potential supervisors and when you contact them, explain how your ideas fit with their existing research and/or stated areas of interest. When you submit your proposal, you should also consider how it relates to the broader research undertaken by the department and you might specifically discuss this in your application letter. You should also focus on the following questions in your proposal:
If you have any questions about applying, please contact the department PhD lead, Dr Mike Molesworth ( [email protected] ). If you cannot find a suitable supervisor, you may still apply and the PGR lead will try to match you with a suitable supervisory team.
To apply for a postgraduate research programme, you will need to submit your application and supporting documents online. We have put together some helpful information on the research programme application process and supporting documents on our how to apply page . Please read this information carefully before completing your application.
The Business School's entry requirement is a good honours degree (first or upper second class honours) awarded by a recognised University in an appropriate subject, and a merit in a relevant Master’s degree. We usually ask students for an average of 65 in the taught component of their Masters. All international students also need to show that they have adequate knowledge of written and spoken English.
Learn more about our entry requirements.
Along with your academic record, your references and your curriculum vitae your research proposal plays a critical role in the evaluation of your application.
Your research proposal should illustrate your ability to plan an independent research study and the relevance of your topic to the research interests and expertise of Birmingham Business School.You need to demonstrate that you understand the field that you plan to research, identify an interesting and original research question, and develop a tentative plan of study. It is highly desirable that your research proposal is written to the guidelines specified below.
| Title of your proposed research. |
| Identify the Department you want to join. You may also identify potential supervisors at this stage if you wish. |
| Provide an overview of your research question, explaining why it is of academic and/or practical importance. |
| Describe the main objectives of your research, providing details of two or three key aspects. |
| Discuss the importance of previous related research and how your own research question might make a useful contribution to the area. |
| State the main research techniques (interviews, case studies, modeling etc.) and data collection procedures you might use. |
| Outline your proposed timetable of activities. |
| List the works you have cited in your proposal. |
| Your proposal should be no more than 5,000 words, excluding references.
|
When clicking on the Apply Now button you will be directed to an application specifically designed for the programme you wish to apply for where you will create an account with the University application system and submit your application and supporting documents online. Further information regarding how to apply online can be found on the how to apply pages.
Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a GPA of 14/20 from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.
Holders of the Licenciado or an equivalent professional title from a recognised Argentinian university, with a promedio of at least 7.5, may be considered for entry to a postgraduate degree programme. Applicants for PhD degrees will normally have a Maestria or equivalent
Applicants who hold a Masters degree will be considered for admission to PhD study.
Holders of a good four-year Diplomstudium/Magister or a Masters degree from a recognised university with a minimum overall grade of 2.5 will be considered for entry to postgraduate research programmes.
Students with a good 5-year Specialist Diploma or 4-year Bachelor degree from a recognised higher education institution in Azerbaijan, with a minimum GPA of 4/5 or 80% will be considered for entry to postgraduate taught programmes at the University of Birmingham.
For postgraduate research programmes applicants should have a good 5-year Specialist Diploma (completed after 1991), with a minimum grade point average of 4/5 or 80%, from a recognised higher education institution or a Masters or “Magistr Diplomu” or “Kandidat Nauk” from a recognised higher education institution in Azerbaijan.
Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a GPA of 3.0/4.0 or 75% from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.
Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with a CGPA of 3.0-3.3/4.0 or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.
Students who hold a Masters degree from the University of Botswana with a minimum GPA of 3.0/4.0 or 3.5/5.0 (70%/B/'very good') will be considered for Postgraduate Diplomas and Masters degrees.
Please note 4-year bachelor degrees from the University of Botswana are considered equivalent to a Diploma of Higher Education. 5-year bachelor degrees from the University of Botswana are considered equivalent to a British Bachelor (Ordinary) degree.
Students who have completed a Masters degree from a recognised institution will be considered for PhD study.
A Licenciatura or Bacharelado degree from a recognised Brazilian university:
Holders of a good Bachelors degree with honours (4 to 6 years) from a recognised university with a upper second class grade or higher will be considered for entry to taught postgraduate programmes. Holders of a good Masters degree from a recognised university will be considered for entry to postgraduate research programmes.
Holders of a good post-2001 Masters degree from a recognised university will be considered for entry to postgraduate research programmes.
Students with a minimum average of 14 out of 20 (or 70%) on a 4-year Licence, Bachelor degree or Diplôme d'Etudes Superieures de Commerce (DESC) or Diplôme d'Ingénieur or a Maîtrise will be considered for Postgraduate Diplomas and Masters degrees.
Holders of a bachelor degree with honours from a recognised Canadian university may be considered for entry to a postgraduate degree programme. A GPA of 3.0/4, 7.0/9 or 75% is usually equivalent to a UK 2.1.
Holders of the Licenciado or equivalent Professional Title from a recognised Chilean university will be considered for Postgraduate Diplomas and Masters degrees. Applicants for PhD study will preferably hold a Magister degree or equivalent.
Students with a bachelor’s degree (4 years minimum) may be considered for entry to a postgraduate degree programme. However please note that we will only consider students who meet the entry guidance below. Please note: for the subject areas below we use the Shanghai Ranking 2022 (full table) , Shanghai Ranking 2023 (full table) , and Shanghai Ranking of Chinese Art Universities 2023 .
需要具备学士学位(4年制)的申请人可申请研究生课程。请根据所申请的课程查看相应的入学要求。 请注意,中国院校名单参考 软科中国大学排名2022(总榜) , 软科中国大学排名2023(总榜) ,以及 软科中国艺术类高校名单2023 。
Business School - MSc programmes (excluding MBA)
商学院硕士课程(MBA除外)入学要求
Group 1 一类大学 Grade requirement | 院校 |
Group 2 二类大学 grade requirement | 软科中国大学排名2022(总榜)或软科中国大学排名2023(总榜)排名前100的大学 非‘985工程’的其他 院校 以及以下两所大学: University of Chinese Academy of Sciences 中国科学院大学 |
Group 3 三类大学 grade requirement | 软科中国大学排名2022(总榜)或 软科中国大学排名2023(总榜)101-200位的大学 |
School of Computer Science – all MSc programmes 计算机学院硕士课程入学要求
Group 1 一类大学 Grade requirement | 院校 |
Group 2 二类大学 grade requirement | 院校 |
Group 3 三类大学 grade requirement |
College of Social Sciences – courses listed below 社会科学 学院部分硕士课程入学要求 MA Education (including all pathways) MSc TESOL Education MSc Public Management MA Global Public Policy MA Social Policy MA Sociology Department of Political Science and International Studies 全部硕士课程 International Development Department 全部硕士课程
Group 1 一类大学 Grade requirement | 院校 |
Group 2 二类大学 grade requirement | 院校 |
Group 3 三类大学 grade requirement |
All other programmes (including MBA) 所有其他 硕士课程(包括 MBA)入学要求
Group 1 一类大学 | 院校 |
Group 2 二类大学 grade requirement | 院校 |
Group 3 三类大学 | |
Group 4 四类大学 来自四类大学的申请人均分要求最低85%,并同时具有出色学术背景,优异的专业成绩,以及(或)相关的工作经验,将酌情考虑。 |
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Please note:
Holders of the Licenciado/Professional Title from a recognised Colombian university will be considered for our Postgraduate Diploma and Masters degrees. Applicants for PhD degrees will normally have a Maestria or equivalent.
Holders of a good bachelor degree with honours (4 to 6 years) from a recognised university with a upper second class grade or higher will be considered for entry to taught postgraduate programmes. Holders of a good Masters degree from a recognised university will be considered for entry to postgraduate research programmes.
Holders of a good Bacclaureus (Bachelors) from a recognised Croatian Higher Education institution with a minimum overall grade of 4.0 out of 5.0, vrlo dobar ‘very good’, or a Masters degree, will be considered for entry to postgraduate research programmes.
Holders of a Bachelors degree(from the University of the West Indies or the University of Technology) may be considered for entry to a postgraduate degree programme. A Class II Upper Division degree is usually equivalent to a UK 2.1. For further details on particular institutions please refer to the list below. Applicants for PhD level study will preferably hold a Masters degree or Mphil from the University of the West Indies.
Applicants for postgraduate research programmes should hold a good Bachelors degree from a recognised institution with a minimum overall grade of 6.5 out of 10, or a GPA of 3 out of 4, and will usually be required to have completed a good Masters degree to be considered for entry to postgraduate research programmes. Applicants with lower grades than this may be considered on an individual basis.
Holders of a good Bakalár from a recognised Czech Higher Education institution with a minimum overall grade of 1.5, B, velmi dobre ‘very good’ (post-2004) or 2, velmi dobre ‘good’ (pre-2004), or a good post-2002 Magistr (Masters), will be considered for entry to postgraduate research programmes.
Applicants for postgraduate research programmes should hold a good Bachelors degree from a recognised institution with a minimum overall grade of 7-10 out of 12 (or 8 out of 13) or higher for 2:1 equivalence and will usually be required to have completed a good Masters/ Magisterkonfereus/Magister Artium degree to be considered for entry to postgraduate research programmes. Applicants with lower grades than this may be considered on an individual basis.
Holders of the Licenciado or an equivalent professional title from a recognised Ecuadorian university may be considered for entry to a postgraduate degree programme. Grades of 70% or higher can be considered as UK 2.1 equivalent. Applicants for PhD level study will preferably hold a Magister/Masterado or equivalent qualification, but holders of the Licenciado with excellent grades can be considered.
Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a GPA of 3.0/4.0 or 75% from a recognised institution. Applicants with lower grades than this may be considered on an individual basis.
Holders of a good Bakalaurusekraad from a recognised university with a minimum overall grade of 4/5 or B, or a good one- or two-year Magistrikraad from a recognised university, will be considered for entry to postgraduate research programmes.
Students who hold a Masters degree with very good grades (grade B, 3.5/4 GPA or 85%) will be considered for Postgraduate Diplomas and Masters degrees.
Holders of a good Kandidaatti / Kandidat (old system), a professional title such as Ekonomi, Diplomi-insinööri, Arkkitehti, Lisensiaatti (in Medicine, Dentistry and Vetinary Medicine), or a Maisteri / Magister (new system), Lisensiaatti / Licenciat, Oikeustieteen Kandidaatti / Juris Kandidat (new system) or Proviisori / Provisor from a recognised Finnish Higher Education institution, with a minimum overall grade of 2/3 or 4/5, will be considered for entry to postgraduate research programmes.
Applicants for postgraduate research programmes should hold a should hold a Bachelors degree and will usually be required to have completed a Masters/Maîtrise with a minimum overall grade of 13 out of 20, or a Magistère / Diplôme d'Etudes Approfondies / Diplôme d'Etudes Supérieures Specialisées / Mastère Specialis, from a recognised French university or Grande École to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.
Holders of a Magister Artium, a Diplom or an Erstes Staatsexamen from a recognised university with a minimum overall grade of 2.5, or a good two-year Lizentiat / Aufbaustudium / Zweites Staatsexamen or a Masters degree from a recognised university, will be considered for entry to postgraduate research programmes.
Students who hold a Bachelor degree from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees. Most taught Masters programmes require a minimum of an upper second class degree (2.1) with a minimum GPA of at least 3.0/4.0 or 3.5/5.0 Students who have completed a Masters degree from a recognised institution will be considered for PhD study.
Applicants for postgraduate research programmes should hold a good four-year Ptychio (Bachelor degree) with a minimum overall grade of 6.5 out of 10, from a recognised Greek university (AEI), and will usually be required to have completed a good Metaptychiako Diploma Eidikefsis (Masters degree) from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.
4-year Licenciado is deemed equivalent to a UK bachelors degree. A score of 75 or higher from Universidad de San Carlos de Guatemala (USAC) can be considered comparable to a UK 2.1, 60 is comparable to a UK 2.2. Private universities have a higher pass mark, so 80 or higher should be considered comparable to a UK 2.1, 70 is comparable to a UK 2.2
The Hong Kong Bachelor degree is considered comparable to British Bachelor degree standard. Students with bachelor degrees awarded by universities in Hong Kong may be considered for entry to one of our postgraduate degree programmes.
Students with Masters degrees may be considered for PhD study.
Holders of a good Alapfokozat / Alapképzés or Egyetemi Oklevel from a recognised university with a minimum overall grade of 3.5, or a good Mesterfokozat (Masters degree) or Egyetemi Doktor (university doctorate), will be considered for entry to postgraduate research programmes.
Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with a 60% or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.
Holders of the 4 year Sarjana (S1) from a recognised Indonesian institution will be considered for postgraduate study. Entry requirements vary with a minimum requirement of a GPA of 2.8.
Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a score of 14/20 or 70% from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.
Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree from a recognised institution, with 100 out of 110 or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.
Students who hold the Maitrise, Diplome d'Etude Approfondies, Diplome d'Etude Superieures or Diplome d'Etude Superieures Specialisees will be considered for Postgraduate Diplomas and Masters degrees (14-15/20 or Bien from a well ranked institution is considered comparable to a UK 2.1, while a score of 12-13/20 or Assez Bien is considered comparable to a UK 2.2).
Students with a Bachelor degree from a recognised university in Japan will be considered for entry to a postgraduate Masters degree provided they achieve a sufficiently high overall score in their first (Bachelor) degree. A GPA of 3.0/4.0 or a B average from a good Japanese university is usually considered equivalent to a UK 2:1.
Students with a Masters degree from a recognised university in Japan will be considered for PhD study. A high overall grade will be necessary to be considered.
Students who have completed their Specialist Diploma Мамаң дипломы/Диплом специалиста) or "Magistr" (Магистр дипломы/Диплом магистра) degree (completed after 1991) from a recognised higher education institution, with a minimum GPA of 2.67/4.00 for courses requiring a UK lower second and 3.00/4.00 for courses requiring a UK upper second class degree, will be considered for entry to postgraduate Masters degrees and, occasionally, directly for PhD degrees. Holders of a Bachelor "Bakalavr" degree (Бакалавр дипломы/Диплом бакалавра) from a recognised higher education institution, with a minimum GPA of 2.67/4.00 for courses requiring a UK lower second and 3.00/4.00 for courses requiring a UK upper second class degree, may also be considered for entry to taught postgraduate programmes.
Students who hold a Bachelor degree from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees. Most taught Masters programmes require a minimum of an upper second class degree (2.1) with a minimum GPA of at least 3.0/4.0 or 3.5/50
Holders of a good Postgraduate Diploma (professional programme) from a recognised university or institution of Higher Education, with a minimum overall grade of 7.5 out of 10, or a post-2000 Magistrs, will be considered for entry to postgraduate research programmes.
Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a score of 16/20 or 80% from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.
Holders of a Bachelors degree from a recognised university in Libya will be considered for postgraduate study. Holders of a Bachelors degree will normally be expected to have achieved score of 70% for 2:1 equivalency or 65% for 2:2 equivalency. Alternatively students will require a minimum of 3.0/4.0 or BB to be considered.
Holders of a good pre-2001 Magistras from a recognised university with a minimum overall grade of 8 out of 10, or a good post-2001 Magistras, will be considered for entry to postgraduate research programmes
Holders of a good Bachelors degree from a recognised Luxembourgish Higher Education institution with a minimum overall grade of 16 out of 20, or a Diplôme d'Études Supérieures Spécialisées (comparable to a UK PGDip) or Masters degree from a recognised Luxembourgish Higher Education institution will be considered for entry to postgraduate research programmes.
Students who hold a Masters degree will be considered for Postgraduate Diplomas and Masters degrees (70-74% or A or Marginal Distinction from a well ranked institution is considered comparable to a UK 2.1, while a score of 60-69% or B or Bare Distinction/Credit is considered comparable to a UK 2.2).
Holders of a Bachelors degree from a recognised Malaysian institution (usually achieved with the equivalent of a second class upper or a grade point average minimum of 3.0) will be considered for postgraduate study at Diploma or Masters level.
Holders of a good Bachelors degree from the University of Malta with a minimum grade of 2:1 (Hons), and/or a Masters degree, will be considered for entry to postgraduate research programmes.
Students who hold a Bachelor degree (Honours) from a recognised institution (including the University of Mauritius) will be considered for Postgraduate Diplomas and Masters degrees. Most taught Masters programmes require a minimum of an upper second class degree (2:1).
Students who hold the Licenciado/Professional Titulo from a recognised Mexican university with a promedio of at least 8 will be considered for Postgraduate Diplomas and Masters degrees.
Students who have completed a Maestria from a recognised institution will be considered for PhD study.
Applicants for postgraduate research programmes should hold a Bachelors degree, licence or Maîtrise and a Masters degree, with a score of 14/20 or 70% from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.
Students with a good four year honours degree from a recognised university will be considered for postgraduate study at the University of Birmingham. PhD applications will be considered on an individual basis.
Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with 60-74% or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.
Holders of a good Doctoraal from a recognised Dutch university with a minimum overall grade of 7 out of 10, and/or a good Masters degree, will be considered for entry to postgraduate research programmes.
Students who hold a Bachelor degree (minimum 4 years and/or level 400) from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees. Most taught Masters programmes require a minimum of an upper second class degree (2.1) with a minimum GPA of at least 3.0/4.0 or 3.5/5.0
Applicants for postgraduate research programmes should hold a good Bachelors degree from a recognised institution with a minimum GPA of B/Very Good or 1.6-2.5 for a 2.1 equivalency, and will usually be required to have completed a good Masters, Mastergrad, Magister. Artium, Sivilingeniør, Candidatus realium or Candidatus philologiae degree to be considered for entry to postgraduate research programmes. Applicants with lower grades than this may be considered on an individual basis.
Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with a CGPA of 3.0/4 or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.
Holders of a Bachelors degree from a recognised university in the Palestinian Territories will be considered for postgraduate study. Holders of Bachelors degree will normally be expected to have achieved a GPA of 3/4 or 80% for 2:1 equivalency or a GPA of 2.5/4 or 70% for 2:2 equivalency.
Holders of the Título de Licenciado /Título de (4-6 years) or an equivalent professional title from a recognised Paraguayan university may be considered for entry to a postgraduate degree programme. Grades of 4/5 or higher can be considered as UK 2.1 equivalent. The Título Intermedio is a 2-3 year degree and is equivalent to a HNC, it is not suitable for postgraduate entry but holders of this award could be considered for second year undergraduate entry or pre-Masters. Applicants for PhD level study will preferably hold a Título de Maestría / Magister or equivalent qualification, but holders of the Título/Grado de Licenciado/a with excellent grades can be considered.
Holders of the Bachiller, Licenciado, or Título Profesional with at least 13/20 may be considered as UK 2.1 equivalent. Applicants for PhD level study will preferably hold a Título de Maestría or equivalent qualification.
Holders of a good pre-2001 Magister from a recognised Polish university with a minimum overall grade of 4 out of 5, dobry ‘good’, and/or a good Swiadectwo Ukonczenia Studiów Podyplomowych (Certificate of Postgraduate Study) or post-2001 Magister from a recognised Polish university with a minimum overall grade of 4.5/4+ out of 5, dobry plus 'better than good', will be considered for entry to postgraduate research programmes.
Holders of a good Licenciado from a recognised university, or a Diploma de Estudos Superiores Especializados (DESE) from a recognised Polytechnic Institution, with a minimum overall grade of 16 out of 20, and/or a good Mestrado / Mestre (Masters) from a recognised university, will be considered for entry to postgraduate research programmes.
Applicants for postgraduate research programmes should hold a good Bachelors degree from a recognised Romanian Higher Education institution with a minimum overall grade of 8 out of 10, and will usually be required to have completed a Masters degree/Diploma de Master/Diploma de Studii Academice Postuniversitare (Postgraduate Diploma - Academic Studies) or Diploma de Studii Postuniversitare de Specializare (Postgraduate Diploma - Specialised Studies) to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.
Holders of a good Диплом Специалиста (Specialist Diploma) or Диплом Магистра (Magistr) degree from recognised universities in Russia (minimum GPA of 4.0) will be considered for entry to taught postgraduate programmes/PhD study.
Students who hold a 4-year Bachelor degree with at least 16/20 or 70% will be considered for Postgraduate Diplomas and Masters degrees.
Students who hold a Maitrise, Diplome d'Etude Approfondies,Diplome d'Etude Superieures or Diplome d'Etude Superieures Specialisees will be considered for Postgraduate Diplomas and Masters degrees. A score of 14-15/20 or Bien from a well ranked institution is considered comparable to a UK 2.1, while a score of 12-13/20 or Assez Bien is considered comparable to a UK 2.2
Students who hold a Bachelor (Honours) degree from a recognised institution with a minimum GPA of 3.0/4.0 or 3.5/5.0 (or a score of 60-69% or B+) from a well ranked institution will be considered for most our Postgraduate Diplomas and Masters degrees with a 2:1 requirement.
Students holding a good Bachelors Honours degree will be considered for postgraduate study at Diploma or Masters level.
Holders of a good three-year Bakalár or pre-2002 Magister from a recognised Slovakian Higher Education institution with a minimum overall grade of 1.5, B, Vel’mi dobrý ‘very good’, and/or a good Inžinier or a post-2002 Magister from a recognised Slovakian Higher Education institution will be considered for entry to postgraduate research programmes.
Holders of a good Diploma o pridobljeni univerzitetni izobrazbi (Bachelors degree), Diplomant (Professionally oriented first degree), Univerzitetni diplomant (Academically oriented first degree) or Visoko Obrazovanja (until 1999) from a recognised Slovenian Higher Education institution with a minimum overall grade of 8.0 out of 10, and/or a good Diploma specializacija (Postgraduate Diploma) or Magister (Masters) will be considered for entry to postgraduate research programmes.
Students who hold a Bachelor Honours degree (also known as Baccalaureus Honores / Baccalaureus Cum Honoribus) from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees. Most Masters programmes will require a second class upper (70%) or a distinction (75%).
Holders of a Masters degree will be considered for entry to postgraduate research programmes.
Holders of a Bachelor degree from a recognised South Korean institution (usually with the equivalent of a second class upper or a grade point average 3.0/4.0 or 3.2/4.5) will be considered for Masters programmes.
Holders of a good Masters degree from a recognised institution will be considered for PhD study on an individual basis.
Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with 7 out of 10 or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.
Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with 60-74% or a CGPA 3.30/4.0 or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.
Holders of a good Kandidatexamen (Bachelors degree) or Yrkesexamen (Professional Bachelors degree) from a recognised Swedish Higher Education institution with the majority of subjects with a grade of VG (Val godkänd), and/or a good Magisterexamen (Masters degree), International Masters degree or Licentiatexamen (comparable to a UK Mphil), will be considered for entry to postgraduate research programmes.
Holders of a good "PostGraduate Certificate" or "PostGraduate Diploma" or a Masters degree from a recognised Swiss higher education institution (with a minimum GPA of 5/6 or 8/10 or 2/5 (gut-bien-bene/good) for a 2.1 equivalence) may be considered for entry to postgraduate research programmes.
Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a GPA of 3.0/4.0, 3.5/5 or 75% from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.
Holders of a good Bachelor degree (from 75% to 85% depending upon the university in Taiwan) from a recognised institution will be considered for postgraduate Masters study. Holders of a good Masters degree from a recognised institution will be considered for PhD study.
Students who hold a Bachelor degree from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees. Most taught Masters programmes require a minimum of an upper second class degree (2.1) Students who have completed a Masters degree from a recognised institution will be considered for PhD study.
Holders of a good Masters degree from a recognised institution will be considered for entry to our postgraduate research programmes.
Holders of a good Masters degree or Mphil from a recognised university will be considered for entry to postgraduate research programmes.
Students with a Bachelors degree from the following universities may be considered for entry to postgraduate programmes:
Students from all other institutions with a Bachelors and a Masters degree or relevant work experience may be considered for postgraduate programmes.
Grading Schemes
1-5 where 1 is the highest 2.1 = 1.75 2.2 = 2.25
Out of 4.0 where 4 is the highest 2.1 = 3.0 2.2 = 2.5
Letter grades and percentages 2.1 = B / 3.00 / 83% 2.2 = C+ / 2.5 / 77%
Holders of a postdoctoral qualification from a recognised institution will be considered for PhD study. Students may be considered for PhD study if they have a Masters from one of the above listed universities.
Holders of a Lisans Diplomasi with a minimum grade point average (GPA) of 3.0/4.0 from a recognised university will be considered for postgraduate study at Diploma or Masters level.
Holders of a Yuksek Diplomasi from a recognised university will be considered for PhD study.
Students who hold a Bachelor degree from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees. Most Masters programmes will require a second class upper (2.1) or GPA of 3.5/5.0
Applicants for postgraduate research programmes should hold a good Bachelors degree / Диплом бакалавра (Dyplom Bakalavra), Диплом спеціаліста (Specialist Diploma) or a Dyplom Magistra from a recognised Ukrainian higher education institution with a minimum GPA of 4.0/5.0, 3.5/4, 8/12 or 80% or higher for 2:1 equivalence and will usually be required to have completed a good Masters degree to be considered for entry to postgraduate research programmes. Applicants with lower grades than this may be considered on an individual basis.
The University will consider students who hold an Honours degree from a recognised institution in the USA with a GPA of:
Please note that some subjects which are studied at postgraduate level in the USA, eg. Medicine and Law, are traditionally studied at undergraduate level in the UK.
Holders of the Magistr Diplomi (Master's degree) or Diplomi (Specialist Diploma), awarded by prestigious universities, who have attained high grades in their studies will be considered for postgraduate study. Holders of the Fanlari Nomzodi (Candidate of Science), where appropriate, will be considered for PhD study.
Holders of the Licenciatura/Título or an equivalent professional title from a recognised Venezuelan university may be considered for entry to a postgraduate degree programme. Scales of 1-5, 1-10 and 1-20 are used, an overall score of 70% or equivalent can be considered equivalent to a UK 2.1. Applicants for PhD level study will preferably hold a Maestria or equivalent qualification
Holders of a Bachelors degree from a recognised Vietnamese institution (usually achieved with the equivalent of a second class upper or a grade point average minimum GPA of 7.0 and above) will be considered for postgraduate study at Diploma or Masters level. Holders of a Masters degree (thac si) will be considered for entry to PhD programmes.
Students who hold a Masters degree with a minimum GPA of 3.5/5.0 or a mark of 2.0/2.5 (A) will be considered for Postgraduate Diplomas and Masters degrees.
Students who hold a good Bachelor Honours degree will be considered for Postgraduate Diplomas and Masters degrees.
English requirements are IELTS 7.0 with no less than 6.5 in any band or equivalent.
The marketing department encourages PhD applications that align with one of the three research groups below.
Marketing innovations and consumer science research group, responsible and critical marketing research group.
Members of the Culture Research Group are interested in a range of topics drawing from the diverse field of the arts. Specific research areas include heritage, issues of culture and authenticity, art and artists as brands, the production and consumption of art, film production and reception, film distribution and exhibition, social responsibility in arts marketing, television, dark tourism, embodiment, visual arts and the market, the production and consumption of place, space and time, myth and marketplace, festivals, the intersection of arts and technology, how emerging artists use new technology, and sub-cultural and non-mainstream consumption.
The marketing innovations and consumer science research group brings together researchers across the marketing field who are interested in innovative marketing practice, innovation itself, digital and technological innovations, as well as methodological innovations in marketing research. The group also has a focus on psychological theories as a means to understand consumers and their behaviour. Researchers in the group use a range of research methods but with some concentration on quantitative approaches to research problems.
The Responsible and Critical Marketing Research Group aims to lead the academic development of knowledge of the subject, to contribute to the learning curriculum and reach out to those interested in improving marketing practices and standards. Research by members of the team covers areas of employee attitudes to responsibility, managerial and B2B ethics, responsible marketing and technology, consumer responsibility, marketing sustainability, base of the pyramid (BoP) marketing, market access and diversity, corporate social responsibility (CSR), marketing’s contribution to social and environmental elements of the ‘triple bottom line’ and responsible marketing education. The group are also interested in explicitly critical perspectives in marketing and consumer research.
Doctoral researchers in Marketing are registered for a full time 3-year PhD or a part-time 6-year PhD. In the first year of the programme (first two years for those registered part-time) students are required to take 60 credits of core Research Methods modules from the MA Social Research programme. They are also recommended to take Advanced Training Modules from the MA Social Research Programme as appropriate to their research and training needs. Depending on their needs and accredited prior learning and subject to supervisory approval doctoral researchers can substitute 20 credits of the introductory MA Social research modules for Advanced Training Modules. By the end of their first year doctoral students will have completed an 8,000 word research proposal that they will present at the first annual review. This forms the basis for supervised research over the remaining two years of the programme and the production of an 80,000 word thesis.
Applicants are urged to study the up-to-date profiles of individual staff members' research via their personal web pages. Each student will have two academic supervisors who will work with the students in their areas of expertise. It is essential that students applying to the department recognise the expertise of their potential supervisor. It is possible to contact a potential supervisor to discuss the possibility of working with them and this communication would involve identifying the proposed research area and methods and identifying the link with the proposed supervisor’s work. Current priority areas include:
Birmingham Business School provides dedicated facilities, resources and support to postgraduate students and early career researchers which includes The Midlands Graduate School and Doctoral Training Centres and Programmes. Find out more .
The University of Birmingham has recently been ranked 9th in the UK and 55th in the world for post-qualification employability in a global survey of universities commissioned by the International Herald Tribune .
Recent PhD graduates from Birmingham Business School are working in central banks, Government departments, a variety of financial institutions, accountancy firms, supranational organisations and multinational corporations. Many of our PhD graduates also go on to forge successful academic careers in other top Universities.
The University of Birmingham has invested heavily in careers and employability support. The Careers Team have been praised for enhanced developments within their team and for adopting a model of integrated employability and internship support; something that has been rolled out and implemented across all Schools and Colleges at the University.
Doctoral researchers at Birmingham Business School benefit from its own well qualified dedicated Careers Team to support students with employment opportunities, work placements, internships and how to succeed at interview. In addition, a range of career management, personal development and employer events are run each year by the Careers in Business Team to help you make the most of the opportunities available.
The University also has dedicated careers advisors for international students who run workshops and networking opportunities with potential employers. These are especially popular with international postgraduate researchers.
Making your Research easy
If you are searching for good research topics for your PhD. in Marketing then this article will guide you to find the best Research topics in marketing for PhD
Marketing management is one of the best-preferred topics for a Ph.D. in Management. Every year thousands of applicants want to peruse a Ph.D. in Marketing Management. Marketing is a topic that changes every time and it depends upon various aspect as geopolitical issues, new technology, consumer behavior, and consumer perception. production diversification etc.
In this article, we will discuss some of the trending topics for the Ph.D. in Marketing.
This will also make you understand the process to find some tips and tricks from someone who has a good amount of experience.
Here are some of the latest and trending topics.
Many Ph.D. students appear to start their project with over-ambitious topics but the important thing is, to keep the topic to the point and resume to one central research question.
Before taking the decision to finalize one topic one must start working on different topics and make sure that such a topic is new and no one else worked on it.
So here are some of the topics you can work on to find a good topic for your Ph.D.
Comment below if there are any current Research topics in marketing for Ph.D .
08-27-2024 WORK LIFE
These common mistakes can derail those big, ambitious projects that require lots of working together.
[Source Photo: Thirdman /Pexels]
BY Art Markman 3 minute read
Most of the problems we have to solve at work are too big for any individual to handle. There are too many different areas of knowledge needed to be successful. The projects require too much time for one person to do in a timely fashion. And, the tasks that need to be done are not always the most appropriate for one person to carry out.
As a result, these projects must be done collaboratively . Unfortunately, effective collaborations don’t just happen naturally. They have to be built. Sadly, we don’t teach people how to do this well. As I often say, most of our education is an individual sport, while much of work life is a team sport.
So, here are three big collaboration mistakes people make:
Collaboration works best when everyone is clear on what is expected of them. Members should be added to a team because they have something to contribute. The roles that people are expected to play should be outlined early in the process.
A lack of clear assignments creates two problems. First, it leads to duplication of effort. Several people are likely to move forward with elements of a project without knowing that someone else is doing the same thing. It’s frustrating to put good work time into something only to discover that someone else has also worked on the same aspect of the project.
Second, it can also lead to inaction. When you are part of a project, you’re also going to be reluctant to step on other people’s toes. So, you may be aware of an issue, but wait for someone else to address it. Projects can end up crawling along, because people are not sure which aspects of the project are the ones they are supposed to address.
A team can only work together effectively if everyone takes care of the aspects of the project they are assigned and they bring them together effectively to create a whole that is greater than the sum of its parts. In order to enable every person on the team to do their work, there has to be trust.
In the absence of that trust, you start to see some team members encroaching on the work of others. A team member who micromanages the work of others is operating from a lack of trust that the other people will do their work well. Team members who proactively do or redo the work that others have done are also displaying a lack of trust.
There are two dimensions of trust to consider. One is that you have to develop trust that the people on your team are good enough at their jobs to carry out their work without a lot of oversight. (If you have concerns, then you should discuss this with supervisors who made the assignments rather than taking on this oversight for yourself.)
The second is that you have to recognize that when you work on a team, the project may come out differently than if you did it yourself. It can be difficult to see a project move in a direction differently than the one you envisioned. It’s important to ask yourself whether your concerns are that the project is going in a bad direction, or just a direction you did not plan on. If you have real concerns that the final output is going to reflect poorly on the group, then say something. But, if the output is just going to be different from what you would have done alone, then you have to learn to love the result.
A common collaboration mistake for many teams is that they have lots of domain experts, but they don’t have anyone to manage the project. Project management is an underappreciated skill that needs to be engaged more explicitly in collaborative projects.
A good project manager helps the team to develop roles for members, defines key milestones toward project completion, compiles and organizes documents related to the project, and ensures that team members stay on-track to complete their portions of the project.
Ideally, your organization has some project managers who can be brought into a collaboration. If not, then it’s important for someone to take on that role. While formal training in project management is valuable, even being willing to be responsible for keeping a project moving, enforcing deadlines, and holding onto key documents greatly increases the chances that the project will be completed successfully.
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ABOUT THE AUTHOR
Art Markman , PhD, is a professor of Psychology, Human Dimensions of Organizations and Marketing and Vice Provost for Academic Affairs at the University of Texas at Austin. Art is the author of Smart Thinking and Habits of Leadership , Smart Change , Brain Briefs , and, most recently, Bring Your Brain to Work . More
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Art Markman, PhD, is a professor of Psychology, Human Dimensions of Organizations and Marketing and Vice Provost for Academic Affairs at the University of Texas at Austin.
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