sales pitch or sales speech

9 Sales Pitch Examples (Plus Tips on How to Write Your Own)

FREE PITCH TEMPLATES FOR SALES TEAMS

Looking to expand your client base? Look no further! A well-designed pitch deck can be the key to success.

Published: 07/09/24

Your sales pitch can make or break the deal. Trust me, after 16 years in sales I’ve seen it time and time again. Fumble the pitch and a prospect goes cold.

Sales reps need to have their pitch perfect before meeting with a customer. It’s about perfecting your opening line, your verbal business card, and the first thing your customers hear when you call or meet with them.

In my time in sales, I’ve heard my fair share of both great and less-than-stellar pitches. In this post, I’d like to discuss the anatomy of a good sales pitch and share examples of the best sales pitches I’ve seen.

Table of Contents

What is a sales pitch?

How to start a pitch, how to make a sales pitch, the sales pitch framework, great sales pitch examples, sales pitch presentation examples.

A sales pitch is a condensed sales presentation where a salesperson explains the nature and benefits of their business, ideally in less than one or two minutes. Sales pitches are often referred to as “elevator pitches” because they should be able to be delivered within the time constraints of a single elevator ride.

Salespeople are past the point of giving prospects hour-long presentations to sell products or services. Nobody has that kind of time and, to be honest, if you need an hour to relay your value proposition, you‘re doing it wrong. (Psst: If you need help creating a value proposition , we’ve got you covered.)

Remember: They're called elevator pitches for a reason. Ideally, if you're giving me one, I should be able to understand what you have to offer in the time it takes to get from the lobby to my floor. I need to be hooked by your opening line so I’m reluctant to leave the elevator because I’m so intrigued.

A good salesperson should be able to get their message across compellingly and concisely. If you can nail your sales pitch, odds are you'll have more time to talk down the line.

What is a product pitch?

A product pitch is not much different than a sales pitch, but it’s specifically focused on a product or service. When I pitch a product, I go in-depth and emphasize how the product works, how it will solves customers’ pain points, and the specific benefits it will bring to customers.

A sales pitch can be broadly focused. Let’s say I’m at a consulting firm that offers a wide range of services. I’m selling the business as a whole, rather than a specific product or service, like a CRM platform or accounting tool.

Download Now: Free Elevator Pitch Templates

E-pitch templates to better sell your product, fund your business, or network.

• 4 Fundraising Pitch Templates
• 2 Networking Pitch Templates
• 2 Sales Pitch Templates

Download Free

All fields are required.

You're all set!

Click this link to access this resource at any time.

Starting a sales call is arguably the hardest part of the pitch. You have to grab your prospect’s attention so that they actually want to hear the value of your product and how it can help their business. But before you can share the product’s value, you have to hook the prospect.

When starting a pitch, I make sure to do the following:

• Starting with the problem. I always start with the problem my offer solves. Unless customers know what my team can do for them, they won’t be open to hearing how our product is a solution.
• Tailoring the start of the pitch to their vertical. No one wants to hear a general pitch that would apply to any business. Instead, I research their vertical and use the information I find to personalize my pitch immediately.
• Offering stakes. If they don’t solve the problem using our solution, what do they have to lose? I don’t need to state it in such clear terms. However, alluding to the risks at the start of my pitch helps me secure buy-in straightaway.

Here are a few methods for starting a product pitch, but remember: Try to stick to thirty seconds, or one to two sentences if you’re delivering the pitch via email.

Start off with a personal anecdote.

I always start a pitch with what I know best — myself. While I don’t think you should focus solely on yourself throughout your entire pitch, starting off with a personal anecdote can help you speak with more authenticity and foster empathy.

The key here isn’t to focus on the product’s merits. How many product pitches start off with “This product helped me achieve X results in X amount of time”? A lot. And I’m already yawning. And no one cares about results unless they know the problem first.

Instead, my personal anecdotes focus on a problem that my offering can solve. Make it as excruciating as you’d like — and don’t forget to be genuine and connect your anecdote to their business.

Ask a question that relates to the problem you solve.

Oh, yes, the good old question. While it might verge on overused, it’s not to be dismissed. Asking a question is a highly effective way to start a pitch. The question should, again, focus on the problem.

I stick to yes or no questions and tailor them specifically to the business I’m pitching to. If I’m speaking to a real estate business, I craft questions that articulate a problem specifically experienced by real estate firms. If I’m selling a property management software, it could be as simple as, “Do you spend way too much time tracking individual property sales? That’s time better spent actually showing homes to prospective buyers.”

Start with a stat that resonates and offers stakes.

Starting with a stat can be effective — but it has to resonate with the audience and offer stakes. In other words, what does the stat have to do with the problem? How does it reflect a potential and critical downfall that could harm your prospect?

Let’s say that I’m selling yard maintenance services. Starting off with “50% of homes don’t use yard maintenance services” is a lazy and boring way to begin my pitch. Instead, I say that “50% of homes don’t use yard maintenance services, resulting in thousands paid to HOA every year.”

Now that you know how to start your pitch, it’s time to deliver the rest of it. Use the following tips to secure buy-in in less than three minutes.

• Make it short.
• Make it clear.
• Explain who your customers are.
• Explain the problem they're facing.
• Explain how your product addresses their needs.
• Describe what success will look like as a result of using your product.

1. Make it short.

A sales pitch isn‘t a conventional presentation. You’re not going to have PowerPoint slides. You‘re not going to have complimentary pastries on a boardroom table. And, most of all, you’re not going to have your audience’s time and patience for long — at least not until they’re sold on your product.

2. Make it clear.

This ties in with the previous point. You don’t have the time to go on tangents or talk about anything but the message you’re trying to get across. Your pitch has to be lean and to the point. It has to register with your listener immediately. That means speaking with intention and clarity.

If I’m pitching a product, I want to ensure that I clearly communicate how it will solve the prospects’ pain points. My listeners should leave with a clear picture of how their day-to-day will improve if they decide to make a purchase.

3. Explain who your customers are.

Consider the picture you’re going to paint in your pitch. Give your listeners perspective on who’s buying your product or service. They want to know that you have a lucrative, engaged market in mind. Be specific in identifying who will be interested in your product. Then, try to convey why your listeners should be interested in them.

4. Explain the problem they're facing.

Cover why your customer base needs you. Your target market is only as valuable as the problems you can solve for them. Convey a problem they consistently face. If I’m pitching a spreadsheet software for accountants with functionality Excel doesn’t have, I could discuss how hard it is to bookkeep without my software's unique features.

5. Explain how your product addresses their needs.

Here’s where you start to bring it all home. You’ve established who you’re selling to. You’ve established why you’re selling to them. Now, you have to establish why they’d buy from you. What can you do better than your competition?

As mentioned above, you need to clearly explain how your product addresses their needs. Continuing with the accounting example, you could touch on how your unique data visualization features make busywork more efficient.

6. Describe what success with your product will look like.

Show the benefits of your product on a broader scale. In the example we’ve been using, I can talk about how accountants who use my software have more time to spend with important clients or the flexibility to spend time with their families. I can show how my product makes customers’ lives better as a whole.

Ideally, your pitch should be a one-liner summarizing what your company does, how they do it, and for whom. And this is not just a requirement for sales reps. Anyone in your company, from the CEO to sales consultants, needs to know your one-line sales pitch by heart.

So, how should you structure your sales pitch?

If you have time to properly expand and work on a conversation, touch on points of interest. Here’s a framework you can use for building your pitch:

• Problem. Start with a statement or question about the problem you solve. You can present the problem using a personal anecdote, question, or eye-opening statistic. Answer the why.
• Value statement. Share a very clear, concise statement of value. Be action-oriented and outcome-focused. Avoid using jargon. Share benefits.
• How we do it. Highlight unique differentiators and explain what you do.
• Proof points. Provide clear reference examples and list recognizable achievements. Share industry validation and awards.
• Customer stories. Share customer examples and successes. Tell emotional and personalized customer stories. Make it real and tangible.
• Engaging question. Close the pitch with an open-ended question, creating a space to have a conversation.

Many companies use success stories in their pitches to ensure the sale. Name-dropping really works, so be sure to use that to your advantage. And if my product is small or light enough to keep in my pocket, I should always have one on hand to show prospects.

I always stress the need for a concise sales pitch. So keep it free of professional jargon, don't get into the weeds, and be sure to talk more about your prospect and their problems than yourself.

Nothing’s more off-putting than a bragging salesperson talking about themselves, their company, or their services. That’s what I call the “me monster.” The actor in your story is the customer, not you — period.

Distribution Matters

Lastly, presentation and distribution are everything. You need to deliver your sales pitch to the right person at the right time with the right tools on hand (like a demo, free trial, or presentation).

The sale starts with your list of contacts. Define your list and personas, know their correct contact information, get an introduction, and make sure you contact them at a time of day when they’re likely to respond.

Sales Pitch Ideas

• Tell a story.
• Include a value proposition.
• Personalize the sales pitch.
• Switch up your pitch.
• Practice your pitch.
• Try not to use metaphors.
• Create a WOW moment.
• Appeal to emotions.
• Back it up with facts.
• Tap into their fear of missing out.
• Educate them.

How can you make your sales pitch the best it can be? Here are some sales pitch presentation examples and ideas.

1. Tell a story.

Keep your listeners engaged by telling a brief story . The story could be either about the company or how a customer found success through your product or service. In this latter example, I can start with the issue the customer was facing, lead into the solution, and end with the key results the customer achieved.

If you think storytelling is difficult, don’t fret. Just think of your favorite movies and TV shows — how did they keep you engaged? Try to emulate the same tricks as you try storytelling during a sales pitch. Use images and interactive elements to enrich the experience for your listeners, keeping in mind who your audience is and what their preferences are.

Your story doesn’t even need to be an anecdote. This sales pitch presentation example from a template deck I found in Canva demonstrates how to communicate a relevant industry statistic at the beginning of your pitch. In my opinion, data is a great way to tell a story.

What I like: The video immediately presents a common problem that ecommerce vendors and marketers deal with and offers a solution. Beyond that, the use of animated visuals and catchy audio make it engaging to watch. Plus, I can actually see how to use the tool.

7. Social Sales Pitch

Social sales pitches are tailored messages delivered to prospective customers through social media platforms, like LinkedIn. This process is often referred to as social selling .

Unlike traditional sales pitches that can be more direct and transactional, a social sales pitch aims to establish relationships and build trust with prospects by delivering valuable and relevant content. The goal is to increase brand awareness and drive conversions by aligning your sales message with the interests and needs of your prospects.

Here’s an example of social sales pitch that works when you have a mutual connection:

In this sales pitch, Algoplanner — a supply chain SaaS company — uses a strong storytelling method. I like how they first set up a clear problem statement, tapping into prospective customers’ emotions (read: overwhelmed, overworked). Then, they position themselves as the solution.

UpSend, a former customer service software, has a great sales pitch presentation here. I like how they focus on setting up the problem they are solving for — and then clearly illustrating how their product adds value.

3. Surfe (Previously leadjet)

The revenue workspace Surfe illustrates another strong sales pitch. They quickly tell the story of their prospective customers’ pain points and communicate a lot of understanding. Then, I like how clearly they illustrate how their product solves those pain points.

Bonus: HubSpot

This isn’t exactly a pitch presentation but instead a podcast episode with CTO Darmesh Shah about how the company has grown over time. However, I included this episode in the list because Shah goes into the anatomy of HubSpot’s early sales pitch.

“What we said was, ‘By the way, everything you’ve done in marketing doesn’t work any more…’ When you’re selling to a VP of marketing, you’re creating an existential crisis in their head when you’re telling them everything they know how to do well is no longer relevant,” Shah says on the episode.

Then, Shah could recommend a change in direction with HubSpot.

Why a Short Sales Pitch is a Good Pitch

An important note to make about these sales pitches is that they are all amazingly optimized for a short conversation. (Notice how short the three pitch examples above are?) I can't stress enough how much brevity matters for a sales pitch. Talking too much, using filler words, and talking about your company for more than two minutes can easily kill a conversation. So, keep your sales pitch short, clean, and simple! Your customers will thank you.

Editor's note: This post was originally published in June 2019 and has been updated for comprehensiveness.

3 Steps to a Perfect Pitch

This strategic pitching structure is designed to captivate investors, engage customers, and elevate your brand story.

• Craft compelling narratives
• Identify core challenges
• Present impactful resolutions

Don't forget to share this post!

Related articles.

Unique Selling Proposition: What It Is & How to Develop a Great One

5 Tips for a Great Sales Hook, According to Sales Reps

8 Expert Tips for Pitching to Investors

How to Win a Deal on Shark Tank: The Anatomy of a Perfect Business Pitch [Infographic]

5 Steps to Telling a Better Story in Your Next Sales Presentation

6 Essential Elements of a Successful Sales Pitch or Presentation [Infographic]

6 Types of Sales Pitches Every Salesperson Should Know

The Best Sales Pitch Isn’t a Pitch at All

60 Sensory Words and Phrases to Spice Up Your Sales Pitch in 2020

Don’t Know the Answer? Try These 10 Tips for Thinking on Your Feet

Tailor-made pitch deck templates for every business need

Powerful and easy-to-use sales software that drives productivity, enables customer connection, and supports growing sales orgs

Generate Leads

Find quality leads and discover new lead sources

• Email Finder
• LI Prospect Finder
• Chrome Extension
• Email Verifier

Close Deals

Automate outreach with personalized emails to grow sales

• LinkedIn Automation
• Email Deliverability Check
• Email Warm-up
• Gmail Email Tracker

Manage Sales

Keep your lead base organized and your clients buying

Serve your clients warm leads and watch your ROI soar

Snovio Academy

Expert-led crash courses on growing sales.

Case Studies

Stories of growth from real businesses who use Snov.io

News, analysis, growth tips, tutorials and more

Sales Cheats

First-aid solutions to the most common sales problems

Help Center

Find answers to all your Snov.io questions with detailed guides

Beginner-friendly articles on all things sales and marketing

Security Center

See which audits and certifications ensure top-level protection of your data

Integrations

Sync Snov.io with over 5,000 of your favorite tools and apps

• Pipedrive Integration
• Hubspot integration

Integrate Snov.io features directly into your platform

How To Write A Perfect Sales Pitch: Best Practices, Examples, And Templates

When I hear the phrase ‘sales pitch,’ I have ambivalent feelings about it. On the one hand, it’s just something inevitable, something every sales rep has to deal with. On the other hand, there’s…well…negative shade to it. Pitch? Really? I don’t like people pitching me any sort of thing.

Mulling over this confusion, I dare to infer: a good sales pitch can’t be pitchy.

Otherwise, it will make your prospects experience not the best feelings.

But what makes a sales pitch good? In this post, I’ll answer this question and share sales pitch examples and templates to make your pitch not pitchy but perfect .

What is a sales pitch?

Elements of a good sales pitch.

• How to make a sales pitch
• Sales pitch templates

A sales pitch is a concise sales presentation in which a salesperson makes a sales offering. They explain their business and non-intrusively show the value of their product/service. Salespeople commonly make their sales pitch at least once a week, so for sales teams, this is a regular part of the sales process .

You might deal with various sales pitch types depending on which channel you use for it:

• Cold calling. ‘Call the damn leads’ – the phrase you might have heard hundreds of times, which reflects how you can reach a sales prospect with your offering – by phone.
• Email outreach. Alternative to calling a prospect, you can use email to present your offering.
• Social selling. You can contact your prospects on various social media platforms like LinkedIn, Twitter, Facebook, Instagram, and more.
• Elevator pitch. You typically use it at business events or when meeting someone in your industry for the first time.

Interestingly, you might come across the term ‘elevator pitch’ as just a synonym for ‘sales pitch.’ It emphasizes the very short time frame within which a sales pitch should be made – within the time of a single elevator ride.

I won’t tell you that your sales pitch must have a strict structure. To be honest, I’d prefer to deal with creative sales reps who afford a sort of freedom, as they sound more personal and emanate credibility.

Anyway, creativity is something that should follow knowledge. So, if you’re planning to get some understanding of how a good sales pitch differs from a bad one, I would say that a good sales pitch is commonly based on 6 essentials and advise that you keep them in your pitch.

When you contact a person for the first time, you can’t expect them to embrace you with both arms wide. Just put yourself in their shoes; what would you think? I bet you’d think, ‘What do you want from me?’

There must be something that will show them you are not a stranger – a good hook. As a salesperson, you should do thorough research and find information about the prospect that will let you catch their attention from the start.

You’ve read a prospect’s post? You’ve heard their company launched a new product? Or maybe you’ve just looked through their LinkedIn bio and think you have much in common? All this information can work well.

Here are some examples of hooks you can use:

“I see you’ve been promoted to the position of ___. Congratulations!”

“I’ve read your post about ____. I find your tips really useful.”

Alternatively, start your pitch with a direct explanation of why you’re contacting a person:

“The reason I’m calling/emailing is that ____.”

Even after impressing the prospect with your hook, you’re still a stranger to them. It’s time you told them a bit of information about your company. Just be careful here: you might be tempted to speak/write a lot. Resist it. Your intro must be short and straightforward, something like this:

“I am a sales manager at ____. Our company specializes in ____.”

3. Pain points

You’re making a sales pitch without pitching, remember? In your sales pitch, you’re not someone who is selling; you’re someone who is helping the prospect solve their problem. Your task is to identify your prospect’s pain points and highlight how your solution can help.

For example:

“I’ve read your company is using multiple services for ____, _____, and _____. It looks like you’re spending a lot of money on monthly subscriptions while your team has no single platform for cooperation.”

4. Benefits

I would say that’s the most crucial element of your pitch, your best moment to convince the prospect to buy your product/service.

Sadly, but very often, salespeople mix benefits with features. Don’t do this. In fact, your prospects don’t want to hear how excellent your solution is. They want to hear what they’ll get; they want a result.

Provide them with your value proposition.

Try to create a vision of success your prospect will experience after trying your solution. Will they become more productive? Will they spare money? Will they grow their revenue? You should know particular benefits your prospect will get and clearly state them, better with facts and figures.

For instance:

“With our tool, you’ll be able to manage all your workflow on one platform. This will help you enhance your productivity, sparing up to 5 hours daily, which your team can spend on most important tasks, and saving 30% of your budget.”

About 72% of customers say positive testimonials increase their trust in a business. That’s because people need proof, so give it to them.

A good way is to reference companies who are your current customers, especially those who are your prospect’s direct competitors. And don’t forget to support it all with facts and numbers.

“We have been able to help companies like _____ grow their productivity by 30% and increase revenue by 15%.”

6. Call to action

The closing element of your sales pitch should hint at further cooperation with the prospective customer. Here I would advise you to ask your prospect an engaging question and call them to action, for instance, get together for a sales interview . But don’t just appoint a meeting; concentrate again on the value it will bring to your potential client.

“What if we arrange a video call next week for me to show you how we have helped companies like yours specifically. Would it be worth your time to see how our solution could save effort and money?”

Now that you understand the basic elements of a sales pitch let’s walk through some working tactics that will help you make your pitch irresistible.

How to make a sales pitch: best practices and examples

Do your research.

Before making a pitch, the first thing to do is to study your prospect from different angles. You should be clear about who you’re pitching to , so don’t neglect to find the basic demographic and firmographic data, like a person’s name, position, and information about the company.

A good option is to rely on LinkedIn , from which you can collect lots of data, such as the company’s news, industry-related posts, and comments, and use it as a compelling hook for your sales presentation.

Use storytelling

Did you know that a great story can lead to the release of oxytocin, which creates a deeper connection between the storyteller and their audience? Not a surprise, storytelling is considered one of the most powerful sales techniques.

I highly recommend that you build your pitch around a narrative. Tell your prospect how other companies started using your product/service and what improvements they got. If you feel your prospect is inclined to object to your offering, you can even tell a brief story of how you have overcome problems by adopting a new technology after several objections.

Focus on the prospect

Even if you provide an example of your company in your sales pitch, make sure you don’t go too far telling your prospect about your best functionality for another long hour.

A good sales pitch is a story where the main hero is a prospect, not you. So concentrate on your prospect’s current challenges and the bright perspectives they’ll get when they buy your offering.

Balance between emotions and reason

In one of my previous posts about B2B sales psychology , I talked about the importance of appealing to emotions during a sales pitch. Here I would add that you should harmonize it with the appeal to the logical side.

You can appeal to emotions while talking about the prospect’s pain points, say, by asking them how they feel about their current problem. Or you can draw a positive picture of future improvements with your solution by asking them how they would feel if your product/service solved their problem.

Create the FOMO effect

FOMO (fear of missing out) is a perception that you’re lagging behind others in experiencing the advantages of your current life. In sales, you can use the FOMO effect as a psychological trick to stimulate your prospect’s motivation to buy.

Try telling them success stories of direct competitors who have been using your product/service for a while. I’ve mentioned it in the previous chapter while talking about proof. This way, your prospects might feel anxious about missing out on something important their rivals already have in their pocket.

Personalize your sales pitch

Make sure your sales pitch is relevant to your prospect. Avoid a one-size-fits-all approach and focus on specific needs and pain points of a company you’re going to sell to. And let me remind you again: do research before you start your pitch and learn about your prospects, so you can address them personally, win their positive attitude, and build trust.

Another way to build trust with your prospects is to position yourself as an industry expert. Why not add interesting facts to your sales pitch that your prospective customer might not know about?

For example, if your offering concerns a sales CRM , you can add some general information about the CRM market or statistics about how companies are adopting a new CRM. That will show you are well-versed in the subject and only add to the value of your offering.

Be prepared to handle sales objections

It hurts, but your sales pitch won’t always be accepted as something your prospect has been waiting for. Prospects do object, and yes, they do it quite often. Just be prepared to come up with counter-arguments to back you up.

Collecting a list of typical sales objections is important to the process of strategizing your sales pitch. When you know how to handle objections quickly, you’ll appear more credible and professional to the prospect.

It might be strange to imagine yourself talking aloud, but you need to practice your sales pitch beforehand. Make a plan of your presentation, including all the elements mentioned above, and exercise what you’ll be saying, in what order, figuring out possible questions and prospects’ reactions to your sales pitch.

The top 5 sales pitch templates for your business

Wow, it seems you’re now ready to conquer the hearts of your prospects. Just one last bonus – I’ve prepared 5 templates to support your sales pitch email efforts.

Just remember: templates are fine, but your pitch must be highly personalized, so use them as convenient backing for your creativity.

Sales pitch email template #1 – Sales introduction

Use this template in case your prospect hasn’t heard about you before. Your key goal here is to give them a reason to start communicating with you, so prepare a hook and demonstrate you’ve done your homework, researching a company you’re going to pitch to.

Sales pitch email template #2 – Prospect’s website visit

Never miss a chance to make a pitch to a prospect who has visited your website. You don’t need to look for a specific hook in this case, as you’ve got one already. This template will help show you are attentive to your website audience and ready to help immediately.

Sales pitch email template #3 – Responding to content

Most of your prospecting customers are publishing regular content, usually blog articles. This is a wonderful opportunity to use one of their posts as a hook to build links and make a sales pitch.

Sales pitch email template #4 – LinkedIn connection email template

LinkedIn is one of the best platforms for getting new customers, so once your prospect has accepted your connection, you can use it as a hook for making a non-intrusive sales pitch. You can do this through LinkedIn messages, InMails, or email. The latter will be a better solution to deal with LinkedIn limits and restrictions .

Sales pitch email template #5 – Objection handling

This template will help you to stay in the game even after your prospect objects. As you see, a bit of storytelling can save the situation. If you don’t have a similar story to share, you can always use one of your customer’s use cases .

Wrapping up

A sales pitch is an inevitable part of your job as a sales rep. And while there are dozens of prospects who have negative associations with it (yes, just like me), you already know that making a good sales pitch is possible without being pitchy.

I hope all the above tips, examples, and templates will help you come up with a sales pitch that will melt your prospect’s hearts the way none ever did. Meanwhile, Snov.io will take care of your sales process from start to finish.

Leave a Reply (0) Cancel reply

Most Popular

Prepare, Present, And Follow Up: How To Nail Your Best Sales Presentation

December 20 2023

10 Tips On How To Increase Sales For Your Small Business In 2024

August 29 2024

How To Convince Your Boss To Start Using Sales Automation (Snov.io, In Particular)

August 22 2024

Copied to clipboard

Thanks for subscribing 🎉

You will now receive the freshest research and articles from Snov.io Labs every month!

We've seen you before 👀

It looks like you've already subscribed to Snov.io Labs. Be patient - our next newsletter is already in the works!

🌴🥥 If you like piña coladas, closing deals every day... get 25% off ANY annual plan 🍹😎

No results found.

Examples of sales pitches and ideas for the perfect pitching strategy

A well-crafted sales pitch can get your prospect excited about the opportunity you’re offering and encourage them to take the next steps with you.

Sales pitches are about crafting a compelling narrative for your client. However, many it can be easy to fall into the trap of treating your sales pitch as a presentation of facts, figures and results, expecting to make a compelling argument based on data alone.

In this guide, you’ll learn how to use the power of stories to drive decision-making and close more deals after the sales pitch. We’ll also cover the fundamental elements to include in your sales decks and practical ideas on how to deliver them. Read on for plenty of great sales pitch ideas and suggestions.

First, though, exactly what is a sales pitch?

What is a sales pitch?

When most people hear the term ‘sales pitch’ they imagine a room full of potential clients and a salesperson or sales team going through a slideshow in front of them – like “Shark Tank” or “Dragons’ Den”.

But a sales pitch is more versatile than that.

“Sales pitch” meaning

It can be a script you go through on a call, a two-minute speech you perfect for networking opportunities or the classic presentation in front of decision-makers. In fact, every time you pick up the phone and tell a lead about your product, or meet someone at a business mixer and give them the lowdown about your product or company, that’s a sales pitch.

So, as you see the sales pitch definition isn’t a simple one and you need to find the best sales pitch examples and templates for each channel and prospect.

Key takeaways from this sales pitch article

Craft a compelling sales pitch: Use storytelling to create engaging sales pitches that highlight customer pain points, demonstrate the value of your solution and drive decision-making. Examples and strategies: Discover various sales pitch examples, from cold calling and email outreach to social selling and elevator pitches, and learn how to tailor your approach for different scenarios. Pipedrive provides tools to customize and deliver effective sales pitches, including CRM systems that support activity-based selling and help you achieve better results. Try Pipedrive free for 14 days .

Storytelling: The foundation of your sales pitch

As the old sales saying goes: facts tell, but stories sell. This is especially true when putting together your perfect sales pitch.

Here, we’ll dive into how to frame your sales pitch around a narrative that engages your prospect and gets them invested in what your solution has to offer.

The problem you solve

It may seem counterintuitive, but a product pitch shouldn’t start with the product, it should start with your client’s biggest pain points (something that will surely resonate with decision-makers on their side).

The focus of your solution isn’t product features or service capabilities. It’s about the critical challenges you solve for your customers.

This is why your pitch must begin with a story that highlights a big enough pain you help customers to alleviate – specifically customers in the same industry and market as your prospect.

“I still see so many reps lead a pitch with the features that they love,” observes Sophie Cameron, business development representative at CAKE . “While it’s great to see they have such passion and believe in what they’re selling, this doesn’t match the customer’s needs.

“So, start by figuring out their problems and pain points, and then tailor the pitch to those. Why did they decide to talk with you in the first place? Which features will help them achieve their goals? Getting the answers to these correct is what will really resonate with your prospect.”

A strong opener should focus on a critical change in the prospect’s industry, career or life that they must pay attention to. They should consider what you’re offering as a new, superior way of doing things. This is how you get your prospect’s attention, and it shows that you truly understand them, focusing on their needs rather than yours (making them a lead) is what compels them to keep listening. The role of presenting this change is twofold:

• It must show that the opportunity is too great for the prospect to ignore
• It should create a sense of urgency by outlining what will happen if they do not take action

By focusing on a change, rather than just the problem alone, you‘ll create a sense of urgency and encourage prospects to share their thoughts on how this change will affect them. Immediately, you go from persuasion to collaboration. It’s a consultative selling approach that works to build a meaningful relationship with your prospects.

“For me, pitching is all about relationships! Building trust and being honest. Rather than focus on the product, focus on how the product can help the end user,” says Lewis Bruford, Sales Manager at haart .

Let’s say we wanted to do this when pitching Pipedrive :

• The problem : Salespeople are starved for time and are struggling to meet sales quotas.
• The change : As more consumers are making purchasing decisions based on their own research, salespeople are having to work harder and engage more leads to make a sale. That means more time spent on admin to track all the leads and engagements in their pipeline, which takes time away from selling. However, there is technology that can streamline this process.

By leading with the second option, we’re more likely to shift perspectives, or attract leads who believe in what we believe.

Highlight the pain

It’s easy to look at change with rose-tinted glasses. But without clearly framing the consequences for not taking action, you’ll struggle to close deals.

Explaining what is likely to happen if your prospect continues down the same road will get their attention and inspire them to take action.

This is where having third-party statistics can go a long way. It allows you to present a data-driven argument behind the pain point your solution alleviates.

Another way to highlight the pain is to create a “villain” and position yourself as the hero who will battle against it.

This "villain" shouldn’t be a real person or a competitor, as that will come across as underhanded. Instead, it should represent old ways of doing things, legacy systems and forces that push against getting the desired result. Your product or service should be positioned as a more optimized, effective solution to whatever “villain” you’re choosing to point out.

Share the upside and a new way of doing things

Once you highlight the pain, it can be tempting to start pitching your product. But there’s an important step to handle before you start talking about your solution and its features.

While highlighting the pain will get your prospect’s attention, it’s not the most effective way to elicit action. They are likely still going to be hesitant to change, especially when it is costing them upfront. You must show them the upside of the challenge, and what they stand to gain if they enter the arena.

The “new way” you presented earlier has to yield results or an outcome that the prospect actually wants. But you must also position it as something that can only be achieved with help from the right people or organization: AKA you.

Remember, you’re pitching your vision here, not your product. The new way of doing things isn’t what your product or service is, but rather what life will look like once potential customers invest in it.

Position features as superpowers

You’ve painted a picture of the core problem you solve, the change in the prospect’s world, why your prospect should pay attention and how they’ll benefit from this change if they take action.

Now, it’s finally time to present your product as the solution to these problems, and the path your prospect must take to reach the desired outcome.

There are two ways to do this, and it can be more effective to do both:

• Positioning your features against the “old way” of doing things
• Present them as superpowers for your prospect

Use a features checklist, or even a data quadrant comparing your product with the old way of doing things, or your competition. You also might be able to use examples of how you’ve helped other clients as proof that your product or service is worth the investment.

Your product is the key to succeeding in the new world or defeating the villain. With the groundwork set, your product isn’t just a set of features; they act as superpowers for your prospect to succeed.

Champion your customers

While we will be covering how to implement traditional sales principles into your pitch later, there’s a critical final piece to your story arc to explain first.

That piece is, of course, evidence. How can you back up your claims? How have you generated results in the past?

You could use the power of testimonials and case studies to demonstrate social proof as well as the results you’ve helped clients achieve.

This is your chance to present the other heroes of your story: your existing customers and prospective clients. Showcase how they’ve gained results by using your product or service, and how you helped them navigate the new world.

Four good sales pitch examples (and which you should use)

Having a framework to shape your narrative will allow you to connect with your prospects on a deeper level.

Now it’s time to shape that story into the different scenarios you’ll find yourself in the day-to-day.

You wouldn’t go into a full-scale sales presentation during a cold call, you need a concise, compelling opener that only lasts a minute or two. This is why it’s important to shape your story and value proposition for the different sales activities and environments you’ll find yourself in.

Here, we explore five of the most common formats, with the best sales pitch examples for each situation, sales pitch templates and how to use each opportunity to capitalize on attention.

1. Cold calling

Once you have the attention of a prospect, it’s the perfect opportunity to share your story with them.

But this doesn’t mean you should start your pitch as soon as you get connected! Keep in line with cold calling best practices by introducing yourself first.

Here’s a simple phone call script you can use to gauge your prospect’s interest (courtesy of Jessica Magoch, CEO of JPM Partners):

"Hi, this is Jess from JPM. How are you? We’re working on some solutions to help you recruit and train a new generation of salespeople. Is that something you’d like to hear more about?"

If they say yes, then it’s the perfect time to lead with your narrative. Here’s how to frame your story using a proven cold calling framework :

• Introduction and opening line : In the sales pitch example above, Jessica introduced herself and then opened by gauging interest in the specific pain point that her firm solves.
• Reason for calling : Show the prospect why they should pay attention, touching upon the old way of doing things vs. the new way of doing things, as well as the pain point (and be sure to personalize!)
• Value proposition : Share some of the results you’ve helped clients achieve. Make sure to frame them as customer stories rather than simply presenting cold hard facts.
• Question : Ask if they’re interested and address any immediate objections.
• Close : Get some time in their calendar and secure the appointment.

Here’s an example of how you might put these steps together in your own sales pitch template:

Hi [NAME], this is James calling from Pipedrive. I’m calling because I noticed you recently secured a new round of funding and, as expanding the growth of [COMPANY] might be a priority now, you might be interested in how we’re helping salespeople achieve better results through a new way of selling. Would you like to hear more?

If they say yes, continue:

Great! We’ve noticed that when salespeople focus more on the right activities, instead of worrying about hitting quotas, they end up reaching those numbers faster while working in a more efficient manner. This is why, at Pipedrive, we’ve created a CRM that focuses on activity-based sales, a new way of selling that empowers reps to do their best work and become better salespeople. In fact, we’ve recently helped [BRAND] generate [RESULT] through our solution. If this is of interest, I’d love to share more about this new way of selling, and how it would benefit your revenue goals at [COMPANY]. Shall we schedule a call in the calendar sometime over the next week or so?

Here, we’ve touched upon the old way of doing things (measuring salespeople on quota) and presented a new way of doing things (activity-based selling). We also touched upon the superpower we provide and the results we’ve generated.

While it doesn’t give all the details, it’s enough for the prospect to decide whether or not to take the next step, because they have a general idea of what you have to offer their business.

2. Email outreach

Just like cold calling, your email outreach needs to be succinct and get to the point quickly.

According to Boomerang , the sweet spot for email length is between 50-125 words. Furthermore, they discovered that a 25-word email is as effective as one with 2,000 words.

Here’s a simple framework you can use to write your cold email pitches:

• The opener : As with cold calling, be sure to personalize your opener, and tie the reason for reaching out to something relevant to them.
• The pitch : Condense everything we talked about earlier into a single paragraph, using no more than one to three sentences.
• Call-to-action : Ask them if they’d be interested in learning more and suggest a quick call as the next step.

Again, using Pipedrive as an example, here are these elements in play:

First of all, congratulations on your new round of funding with [INVESTOR]! I expect growth is going to be a high priority for you now, so thought you might find this of interest. We help SaaS companies like yours move away from the old quota-driven way of selling and empower salespeople to get better results with activity-based selling. Using our CRM system, we’ve seen [CLIENT] generate [RESULT] using this activity-based selling approach. I’d love to share more about this during a quick call sometime over the next week or so. Is this of interest? Thanks, James

Excluding the greeting and sign-off, this email runs in at 95 words. It lightly touches on the most important aspects and, most importantly, talks about results that greatly benefit the customer.

3. Social selling

From LinkedIn to Twitter, your buyers are now active on and can be reached through social media. They’re the perfect platforms to connect and share your narrative with them.

The two fundamental approaches to social selling are:

• Outreach : Connecting, following and messaging your prospects
• Content : Creating content that aligns with your narrative

For the sake of this guide, we’ll focus on the former. Let’s dig deeper into some of the most common social selling outreach methods:

• LinkedIn invite : A short message when requesting to connect with your prospect
• LinkedIn message : Using the same principles as cold emailing to pitch your solution to connections
• Tweets : If a prospect talks about a problem you solve on Twitter, it’s the perfect opportunity to start a conversation

For LinkedIn invites and Tweets, you have a limited number of characters to play with. You’ll need to get creative here when presenting your pitch. In some cases, it’s best to focus on one element of your narrative.

Here’s an example of a LinkedIn connection invite that focuses on results:

Hi NAME, congrats on the latest round of funding! We’ve just helped [COMPANY IN PROSPECT’S INDUSTRY/MARKET] generate [RESULT] and thought you might be interested in learning how we did it. - [YOUR NAME]

Whichever aspect of your sales narrative you choose, use it to pique interest and get the initial response. You can then lead the conversation and nurture the lead from there.

4. Elevator pitch

The elevator pitch is typically what you use at networking events, or when meeting someone in your industry for the first time. Think about it as something you could easily convey to someone you’re sharing a short elevator ride with.

It’s a simple way of sharing your solution in 30 seconds or less. Use it to differentiate yourself from other people in the room using your narrative-driven sales pitch.

Be sure to practice your elevator pitch before going out into the field. Test it on a colleague and ask them for their feedback, or work as a team to refine one that you all use.

How to create engaging sales pitch content

You may be looking at the list of sales pitch formats above and wondering, “what about the trusty sales presentation?”

This is the most common and, arguably, the most complex type of sales pitch. It’s the sort that requires 30 to 60 minutes’ worth of time, careful consideration, preparation and testing – which is why we’ve dedicated two entire sections of this guide to it.

Here, you’ll learn how to structure your sales pitch into a deck that keeps your prospects engaged. Using the storytelling principles we covered earlier, you’ll be closing more deals in no time.

Customize the content

Just as personalization is key during your prospecting and verbal communications, it’s also well worth applying to your pitch decks.

Even a simple touch, such as applying prospect brand colors, can go a long way. But your sales presentation should never be fully recycled for multiple clients because each client has different pain points and different needs. You can invest the time to customize sales presentations because they’re likely presented deeper into the relationship with a client; they already have heard the elevator pitch at this point, or they came to you and expressed that they want to learn more.

Customization should also be applied to the challenges of your prospect. This is especially effective if you serve different industries, as each will have its own set of problems and goals.

Visualize data and key points

Many salespeople make the mistake of being too “text-heavy” with their sales decks. By applying too much copy to your slides, you risk making information difficult to assimilate and losing your prospect’s attention.

Therefore, use minimal text and visualize as many elements as possible – especially stats and data. If you need to go into more detail, write yourself a script so you can talk around the stats.

You should be able to talk about your product as much as your customer is interested, but everything doesn’t need to be shown physically in your deck, or else it will be too hard to follow.

Share your history

If the story of your brand is relevant to the problem you solve, don’t be afraid to share its history with your prospects.

This is the short version of our story: Pipedrive’s founder, Timo Rein, started out as a salesperson who wanted a better CRM to become more efficient in his job. Instead of waiting for it to come along, he decided to bring his vision to life.

Just make sure that you relate aspects of your story to the challenge your prospect faces and how you can help them tackle it.

While your backstory isn’t hugely persuasive, it can be an important step to adding context and building a connection with your prospect. Here’s our sales training video on how to tell your company story in a sales call .

Inject some humor

While humor can be a tricky thing to execute, don’t be afraid to let your personality shine. If it aligns with your brand and is well received by your buyer personas, humor can be an effective way to connect with your prospects. It makes customer relationships feel more natural and friendly, which in turn makes you more trustworthy to your customer.

For example, injecting memes, puns or cultural references can go a long way. To advertise their new shop on Broadway, Casper created theatre-style posters, full of puns and joke reviews, to emphasize how comfortable their mattresses are, which also adds a level of customization to a pitch or marketing strategy:

Be succinct

You will generally have a limited amount of time to make your pitch, so you have to be succinct. After all, there’s a lot to include. You have to:

• Introduce yourself and quickly build rapport
• Ask questions about the prospect and their organization
• Save some time for Q&A and objection handling

Being concise allows you to uncover your prospect’s needs before you share your deck. It also means you’ll have plenty of time to handle any objections that get in the way.

Once you’ve put your deck together, look through the slides and remove anything that isn’t critical at this stage of the relationship (doesn’t mean it won’t be later, but you don’t want to overload your lead with information). At the very least, find slides that can be merged together to make a single point.

If you’ve nailed your 30-minute pitch, but a prospect only gives you 15 minutes, try to book another time – your pitch can only be effective if you give it the time that it deserves.

Add more content for internal sharing

If there are other stakeholders involved in the buying process, it’s likely the prospect who attends your presentation will want a copy of the slides.

This is where having two versions of your deck can help with internal communications. The first version should only include text that guides the conversation. This includes sub-headings, data and short bullet points.

The second version is for your prospect’s internal use. Here, you can expand upon the points raised in each slide and add more information that wouldn’t have otherwise fit into the allotted time, or would have distracted from the key message.

Tips for delivering a bulletproof sales pitch

Putting together the content for your sales pitch is one challenge. But having the ability to deliver it in a clear, confident manner requires practice – especially for new salespeople.

This section provides advice for managers to consider including in their training material.

For the SDRs and sales reps out there, you can use this as a checklist to improve your verbal selling skills and deliver your pitches with confidence.

Get a deeper understanding of your prospect

Before jumping on the call, make sure you conduct as much research on your prospect as possible. This includes:

• Looking at their company website to learn more about their customers and value proposition
• Looking at the company LinkedIn profile to get a feel for organizational structure
• Looking at the prospect’s LinkedIn profile to learn more about their career

Conducting this preparation beforehand will help you build rapport once you jump on a call or meet the prospect in person. It will also help you ask the right questions before jumping into your sales pitch.

“It’s important to understand who it is that you are trying to sell to from a personal level—not just their title and the company they work for,” explains Jack Scarr, Sales Manager at Netmums .

“If you can do some light research and find out that they listen to a certain music artist, support a football team or favor a certain type of cuisine, inclusion of this in your pitch can reduce the time it takes to get their unrivaled attention exponentially.

“They’ll see that you have taken an interest in them as a person, not just their title and access to budgets.”

Use simple, concise language

In other words; get to the point. Avoid using overly technical language unless you know your prospect will understand it – there’s no point if your sales pitch ideas aren’t clear. If you must use technical language, define the meaning and explain why it’s important. Keep in mind, in some cases using technical language is a good thing, because it shows that you understand the industry or field.

Try to avoid stumbling over your words or saying “um” between your words. This is where practicing with a colleague can help, as they’ll point out when you’re meandering away from the purpose of the pitch.

You should also practice talking slowly and talking less. Talk slowly because it shows that you’re more calm and confident, and gives your prospect more of a chance to take in what you say; talk less because reps are proven to have a higher closing rate if their prospect does more of the talking and they do the listening.

When conducting demos, focus on the critical features

If you’re giving a demo for your SaaS product, the first five to ten minutes of the conversation are critical. This will allow you to ask questions around the prospect’s primary goals and challenges.

Once you uncover these challenges, you can tailor the demo to focus on the features that the prospect would benefit the most from. It can be tempting to run through your entire suite of features. But while you may see the value in everything your solution has to offer, your prospect might not agree.

By doing this, you tie the features and solutions of your product directly to what they’re trying to achieve. As you wrap up each feature, use phrases like “by using [FEATURE], you’ll be able to achieve [OUTCOME] and solve [PAIN POINT].”

Practice confident body language

Pitching your solution in person? Be sure to practice strong body language while you rehearse your pitch. This will help you both appear and feel more confident.

Here are some basic ways you can improve your body language:

• Eye contact : They say the eyes are the portal to the soul. Making and maintaining eye contact shows people you’re interested in them and invested in what they have to say.
• Stand straight : Fixing your posture is an easy way to convey confidence. Simply pull your shoulders back and straighten your spine.
• Chin up : Avoid looking down at the floor. Make an effort to stand straight and face straight ahead.
• Firm handshake : A limp handshake signals a lack of confidence. Make sure you offer a firm handshake to make a strong first impression.

Prepare for objections

Chances are, you’re going to receive several questions and objections during your sales pitch. If you’re not ready for them, you may appear unsure of yourself, and your prospect could lose confidence in your expertise.

This is why collecting a library of common sales objections is invaluable to the process of strategizing your sales pitch. When you know how to handle objections quickly, you’ll appear more credible to the prospect, and they’ll feel like they’re in the hands of a professional.

“Ask yourself the toughest questions,” recommends Jack . “The biggest part of a sales pitch is after you’ve finished talking about yourself as a person or the brand you represent; it’s when the questions start.

“Preparing for those questions can be the difference between a successful pitch and losing business. So, before you get to that stage, read your pitch and prepare answers to questions you might be asked.”

Make objection handling a core part of your sales training. Whenever you hear a new objection, make a note of it (as well as your response) to share with the rest of the team.

For more sales pitch ideas, check out our tool featuring the experts’ responses to common sales objections, and our videos on how to tackle the following objections:

Lead the conversation to the next stage of the relationship

Finally, take the age-old advice of “always be closing” (ABC) to heart (while remembering that the journey to close is where the important work is done). By the end of your sales pitch, your prospect should be ready to take the next step in doing business with you.

This might be for them to trial your software, or for you to send a proposal and schedule a follow-up meeting. Whatever it is, lead your prospect to it. Make them feel like they’re in good hands by taking charge at every step of the conversation.

How to make a sales pitch: What we’ve learned

So, in summary, what can you learn from this guide about how to make a sales pitch that converts? Here are the key lessons to remember:

Review LinkedIn profiles to understand personal interests

Personalize your pitch by referencing specific details about the prospect’s background, interests and experience

Introduce yourself

State your reason for calling

Present your value proposition

Ask questions

Close by scheduling a follow-up

Keep emails concise: Aim for 50–125 words and make them personalized while focusing on benefits

Engage prospects on social media: Connect with them on LinkedIn or X using personalized messages.

Practice delivering a concise pitch: Ensure it can be shared in 30 seconds or less.

Tailor it for each prospect, focusing on their unique challenges

Use as little text as possible and visualize key points to maintain engagement

Tailor demos to highlight relevant features

Focus on features that address the prospect’s primary challenges and connect features directly to desired outcomes and pain point solutions

Make eye contact, stand straight and use a firm handshake.

Prepare for objections by anticipating questions and practicing responses.

Guide the conversation towards the next step: a trial, proposal or follow-up meeting.

By applying these strategies, you’ll know how to make a sales pitch that resonates with prospects every time.

Sales pitch strategy in review

A good sales narrative not only keeps your ideal prospects engaged, but it persuades them to follow along with the journey. If they believe in what you believe, and you can present a better way of doing things, it’s more likely you’ll secure them as a customer for life.

But this can only work if the entire organization is aligned with this story. Indeed, this story and “reason why” should be present in your marketing, customer service processes and the solution itself.

Communicate a better way of doing things, and show your prospects how they can drive results with the superpowers that you can give them. This is the key to crafting a sales pitch that inspires awe.

Driving business growth

Full access. No credit card needed.

Recommended

Win-win situations in sales: creating value for both sides

Explore how to achieve a win-win situation and master win-win negotiations to succeed in sales and foster lasting business relationships.

13 examples of sales collateral you need to drive revenue

Sales collateral gives customers the right information to make a decision. Build this toolbox of 13 revenue-driving resources to help push deals forward.

7 steps to putting together a brilliant sales demo

A good sales demo does more than just showcase your offering. It can help you win over prospects by connecting your product directly to their needs. In this article, we’ll walk you through the steps to putting together a brilliant sales demo with questions designed to put you in the shoes of your prospects.

The 7 Greatest Sales Pitch Examples We’ve Ever Seen

“What does your company do?”

“Why would I switch over to you?”

“I wish there was an easier way.”

When a prospective customer says something like this it’s a sign of purchasing intent. They’ve thought about buying. They need a new service, a new product, a new solution .

The only question is: who are they going to buy from?

When you see the buying signs from a potential customer you need your sales pitch ready. A strong sales pitch could be the difference-maker that ensures the answer to that question is ‘you’.

What is a sales pitch?

A sales pitch is a planned line of talk that salespeople use to persuade people to purchase a product or service. A sales pitch is a commercial for your business that tells your prospective customers why they should buy from you.

A sales pitch can be:

• An introduction of a product to an audience that knows nothing about it
• An expanded description of a service that an audience has expressed interest in
• A planned presentation designed to initiate and close a sale

In this post you’ll learn:

7 Sales pitch examples to help you sell better

• What makes a successful sales pitch

What does a good sales pitch look like in action? Below are 7 sales pitch examples that can help you sell.

• The art of storytelling (Tommy Boy)
• It’s not what you think it does, it’s what it actually does (Mad Men)
• Understanding your customer’s needs (The Wolf of Wall Street)
• Don’t sell a product, sell an experience (Mark Cuban)
• Sell with social proof (42)
• We don’t just solve your problems, we create your customers (ActiveCampaign)
• Show, don’t tell (DoorBot)

1. The art of storytelling (Tommy Boy)

All jokes aside, there are few better ways to create a memorable connection than by telling a good story.

If “ Tommy Boy ” were real life, I don’t think Helen would forget her encounter with Tommy and his ‘pretty new pet’.

Tommy’s pitch is silly, but it’s effective. Instead of begging Helen to turn the fryers back on, or explaining to her the extent of his hunger and how the chicken wings would solve his problem – he tells her a story.

He makes an early connection, brings in a visual, and ties it all together in the end. It’s not obvious at the start, but Helen is the hero of the story – she has the power to solve his problem and does.

Stories are 22x (!!!) more memorable than facts alone. Stories cause “invisible thinking”, or the state where individual thought ends and the story takes over for your brain.

Tommy’s use of the dinner roll (while unorthodox) makes his story even more memorable. Visuals are processed 60,000x faster than text and are easier to remember!

2. It’s not what you think it does, it’s what it actually does (Mad Men)

Peggy knows the value of a good story. The story’s main character is a younger version of herself, but the hero is still the customer, Peggy’s mother.

She makes a connection– Popsicles aren’t just a frozen treat on a hot summer day. They’re delicious, but it’s more than that. It’s a ritual. It’s an experience. It means something to the customers. It’s love.

Don’t underestimate the buying power of emotional response. Emotional factors account for up to 70% of economic decision-making .

Peggy’s pitch is practiced, but it’s human. She pauses and lets her prospect respond, then goes on to emphasize that a Popsicle is more than meets the eye. She knows that what a popsicle means is different than what a popsicle does.

Marketing positioning consultant April Dunford recently touched on this topic at the Chicago-based conference, Content Jam . In her presentation, she shared a story about how her company’s “database” wasn’t selling at all, despite the incredible insight it could bring to businesses through data analytics.

The problem was that it wasn’t really a database at all! It was a business intelligence tool.

They reframed their sales pitch to what the product actually did. The result?

A massive increase in sales and eventual acquisition.

3. Understanding your customer’s needs (The Wolf of Wall Street)

It’s not about you, it’s about them and what they need. ( Source )

Your potential customers don’t care about you, your story, or even your product. They care about themselves and their problems.

• Can you solve their problem?
• Can you meet their needs?
• Can you help them?

This short (but powerful) sales pitch in The Wolf of Wall Street (2013) teaches us a valuable lesson: don’t sell the product, sell the future where your prospect’s needs are met. Similarly, when you prepare a  proposal  after your pitch, it’s crucial to ensure it resonates with these identified needs, presenting your solution as the perfect fit for their unique challenges.

“Last year over one million quarter-inch drills were sold—not because people wanted quarter-inch drills but because they wanted quarter-inch holes. When you buy an automobile you buy transportation. When you buy a mattress you are buying comfortable sleep. When you buy carbon paper you are buying copies.” – Leo McGivena, Publicity Manager of “The Daily News” (1947)

Brad didn’t sell the pen – he sold the ability to write.

• Don’t sell the drill, sell the beautiful painting hanging on the living room wall
• Don’t sell the car, sell the freedom of the open road
• Don’t sell the mattress, sell the feeling of waking up after a great night’s sleep
• Don’t sell the paper, sell the phone ringing off the hook because everyone has seen your flyer

Take it from Jordan Belfort himself,

“The real answer is, before I’m even going to sell a pen to anybody, I need to know about the person, I want to know what their needs are, what kind of pens do they use, do they use a pen? How often do they use a pen? Do they like to use a pen formally, to sign things, or use it in their everyday life?

The first idea is that when you say ‘Sell me this pen,’ I want to hear [the salesman] ask me a question. ‘So tell me, how long have you been in the market for a pen?’ I want them to turn it around on me and start asking me questions to identify my needs, what I’m looking for.

And if you do that, people don’t know what to do. Next thing, he is answering, and now I’m controlling the conversation, finding out exactly what he needs.” – Jordan Belfort ( Source )

4. Don’t sell a product, sell an experience (Mark Cuban)

Mark Cuban used this sales pitch in his first few months as the owner of the Dallas Mavericks ( view here )

Mark doesn’t list the features of attending a Dallas Mavericks game:

• Competition
• Entertainment
• Expensive parking
• Display of amazing athleticism
• Overpriced concessions
• A (potentially) life-changing halftime show
• The kiss-cam

He talks about what it means to come to a game. It’s an experience.

It goes beyond what you get at the movies or at McDonald’s. It’s a priceless memory that you make with your family. Don’t settle for the status quo, go out and do something! Experience something.

Consumers are moving from a “society of stuff” to a “society of experiences”. In a recent study by Expedia , 74% of US respondents said they would rather spend money on experiences than products.

The experience of the product or service is now more important than the product itself– so don’t sell the product, sell the experience of the product! Sell the feeling and the memory. That’s what people will remember.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou

5. Selling with social proof (42)

Only 18% of buyers trust and respect salespeople.

According to a study by SurveyMonkey , 65% of consumers say that trusting a brand has “a great deal” or “a lot” of influence on a purchasing decision. Another 27% of consumers said trust had at least “some” influence.

This presents a challenge for the salesperson: how do you establish trust in a sales pitch when 80+% of consumers don’t think you’re honest?

One answer is social proof.

A movie trailer is a visual sales pitch designed to build excitement and drive attendance to the movie.

Consumers know this and want a little more evidence that the movie they’re going to spend their time and money on will be worth it.

Enter social proof. In the above trailer for “42”, we’re told that it’s the #1 movie in America. We’re then told how great the movie is through the words of critics:

• “Full of grit and edge”
• “A must-see film”
• “Will make you believe in heroes again”

These reviews of the movie are social proof – outside evidence that the movie is worthwhile.

Pro tip: Arm all of your sales development reps (SDRs) with this kind of content to use in their relationships.

When you use social proof in a sales pitch, you’re saying to the prospect, “Don’t take it from me– take it from people who have already bought it and found it useful. ”

91% of 18-34 year olds trust online reviews as if they came from their trusted friends. Consumers read an average of 10 reviews before feeling comfortable enough to purchase.

Social proof can take the form of:

• Customer testimonials
• Stats on customer satisfaction
• Expert opinions
• Number of customers served

6. We don’t just solve your problems, we create your customers (ActiveCampaign)

The above is a sales pitch from ActiveCampaign’s outbound business development representative (BDR) team.

This sales pitch goes beyond solving your customer’s problems.

• It takes the solution to those problems and shows further benefits
• It’s customer-centric by focusing on the customers of the potential customer
• It uses the 85,000+ customer base as social proof
• It’s concise
• It allows for variation depending on the prospect’s business and pain points
• It features the negative reverse-selling tactic of objecting to your own pitch

“This isn’t a fair setting to us or your team given the importance that this has for you or the organization.”

It might seem backward to minimize the importance of the sales pitch during the sales pitch, but it builds credibility with the prospect. It shows the prospect that you understand their point of view and begins to build trust.

7. Show, don’t tell (DoorBot)

Jamie Siminoff, founder of Ring, shows off his product to the sharks on ABC’s Shark Tank

Recognize this product? You might know it by a different name now. You might even have one! In February of 2018, Ring (formerly DoorBot) was bought by Amazon for $1 billion .

So it might be surprising to learn that DoorBot’s pitch on Shark Tank ended without a deal, but it all worked out for Jamie in the end.

Deal or no deal (wait, wrong show) this DoorBot pitch shows it all:

• Show the problem
• Show the solution
• Show the reliability
• Show the opportunity
• Show who’s at your door

Jamie doesn’t start by asking the sharks,

“Don’t you hate when you don’t know who’s at your door?”

He knocks at the door and they ask who it is. He shows them the problem before he’s told them anything about the product!

Once the problem is established as real and relevant, he shows the solution. His product is reliable, and he proves it. Even Aaron Kaurse, Scrub Daddy’s founder , did the same.

Then he connects it all together with a story. Every home has a doorbell. The doorbell hasn’t changed in 100+ years. Millions of homeowners are spending billions of dollars on home products that connect to smartphones.

In a few sentences, he shows the opportunity.

Ernest Hemingway wrote,

“Show the readers everything, tell them nothing”

What makes a successful sales pitch?

There are 4 rules to craft a successful sales pitch:

• Focus on your customer, not on your company
• Frame the pitch as a story
• Practice your pitch but don’t rehearse it

1. Focus on your customer, not on your company

Your sales pitch needs to focus on one thing: What you can do for them .

Nobody likes “being sold” to. When you push a sale that’s focused on how great your business is, you create a situation in the prospective buyer’s mind where you’re the winner and they’re the loser.

Instead, focus on your customer.

• “Our product is revolutionary” → “You’ll save hours every week to focus on other areas of your business.”
• “Our customer service is fantastic” → “You’ll never wait for a support rep”
• “We solve the problem by…” → “You’ll never have to worry about those problems again.”

A recent study by Edelman shows that 81% of global consumers (80% of US consumers) say that trusting a brand is a deciding factor in a purchasing decision.

“We’re returning to the way people have ALWAYS wanted to buy from us – person to person. Humans buy from humans. And now you have the opportunity to humanize your company and join in the commercial renaissance, too.” – Mark Schaefer, author of Marketing Rebellion: The Most Human Company Wins

2. Frame the pitch as a story

Stories help you sell.

Stories connect us to our humanity. Yuval Noah Harari, author of best-selling books Sapiens and Homo Deus , asserts that humans owe their rise, in large part, to storytelling.

“Yet in truth, the lives of most people have meaning only within the network of stories they tell one another.” – Yuval Noah Harari in “Homo Deus”

How do stories help you sell?

• Stories activate areas in the brain as if you were experiencing them in real life– stimulating emotional response, and sticking in your memory
• Consumers rely on emotions more than information when evaluating brands
• 63% of attendees remembered a story from a presentation while 5% remembered a statistic

The key to crafting a memorable story is problem-solving . Your customers have a problem or pain point. Your offer is the answer to that problem. Tell the story that describes their problem and how they solve it with your offer.

“If your story describes their problem better than they can describe it themselves, they will automatically assume you have the best solution.” – Chris Orlob of Gong.io

This is your unique selling proposition (USP) . Your USP describes the benefit of your offer:

• How you solve your customer’s problem
• The result of solving the problem
• What distinguishes you from the competition

Your sales pitch story is about them , not you. Ann Handley said it best,

“Make the customer the hero of your story.”

3. Prove it

Support your sales pitch with results. Your story tells the prospect about the results of your product or service. Show them the effects of using your solution.

What qualifies as reliable proof?

Testimonials give your potential customers proof from their peers that your solution works.

• 84% of people trust customer reviews as much as their own friends
• 90% of people trust recommendations from a peer, 70% trust recommendations from someone they don’t even know

Customer success results give your potential customers measurable proof, and help set expectations.

• In 2017, 78% of consumers used case studies to research before making a purchase
• Results help potential customers imagine themselves in a future scenario where they experience those results

Social proof

• Naveen Amblee and Tung Bui’s study reveals that the presence of social proof makes products twice as likely to be purchased than without it.
• Media mentions, integrations, ratings, and reviews make you credible through third-party validation.

4. Practice your pitch but don’t rehearse it

If you practice your sales pitch beforehand, you’ll sound confident and knowledgeable. You don’t want your potential customers to think that it’s your first time going through it. If you sound like you trust what your pitch says, so will a potential customer.

On the flip side, too much practice can make your sales pitch sound rehearsed. If your pitch sounds like something that a million other people have heard before, it can make you seem inauthentic and make a potential customer less interested in listening.

What’s the difference?

Practiced means:

• Conversational
• Knowledgeable

You know what you’re saying and where you’re going. But practice also means accounting for variation.

A practiced pitch allows for changes to certain aspects of the pitch based on:

• The situation
• Your prospect’s business
• The prospect themself

A rehearsed sales pitch is:

When the pitch crosses into ‘rehearsed’ territory, the sales rep focuses more on word order and less on the prospect. There’s no variation or conversation, no going off-script. There’s only the next line. One way to overcome this is by becoming a true product expert. That starts with product training but also requires extensive conversations with SMEs and/or hands-on product use.

As Chris Orlob said,

“Your language will get you relegated to the person you sound like.”

If you talk like an executive, you’ll get to talk to one. If you talk like a sales rep, you’ll have to try to sell to someone with no buying power.

A quick note on cold calls

Thinking of sales pitches only in terms of the “ cold call ” can be a huge mistake.

In a cold call scenario, you only have (maybe) 30 seconds to get their attention.

Likely, less than 5 seconds if they don’t already know you.

Following the examples above or using some “template” over and over might get some results, but not anything to write home about.

Below are the 4 core aspects of your cold sales calls more compelling.

Conclusion: Make your sales pitch more human

Successful sales pitches make a connection on a human level:

• Storytelling
• Authenticity

The examples above use these in some capacity to make a connection with their prospects.

Close sales with ActiveCampaign

ActiveCampaign’s suite of sales software will help your sales team get organized, focus on the right customers, and increase your conversions.

Our customizable CRM lets you keep track of each lead and customer as they move through the sales funnel. It includes features like:

• Lead scoring
• Win probability
• E-commerce integration

And much more. Interested in seeing how ActiveCampaign can improve your sales performance? Try it out for free today, or request a demo .

“There are 3 major components in play when you are trying to engage with a potential buyer. The first is empathy. You need to let your buyer know you understand their challenges.

The second is credibility. You also need to let your buyer know you have enough information at hand that a conversation with you would be valuable.

Finally, you need to arouse curiosity. If what you have articulated is not interesting then all the rest goes out the window. Humans win in the conversation game. Remember that.”

No credit card required. Instant set-up.

Please enter a valid email address to continue.

Related Posts

Did you know that mobile devices account for 54.4% of global web traffic and that 45% of emails got shuffled...

Migrating from one email marketing platform to another is a significant decision for any business. It’s not just about moving...

ClickFunnels is a popular sales funnel builder that offers a range of features and capabilities for creating effective marketing funnels....

Try it now, for free

15 Best Sales Pitch Examples [+ Tips and Templates]

Melissa Williams

What Is a Sales Pitch?

​​types of sales pitches, 15 sales pitch examples, sales pitch tips, sales pitch template.

When it comes to sales pitch examples and persuading anyone about anything, a dichotomy holds true:

You want (or believe) one thing; they want or believe another thing.

The easiest way to get from Point A to B is to connect the dots.

You find your audience’s point of view (POV) and connect to their values or needs.

Below are 15 sales pitch examples that show you tactical strategies and sales techniques to do it the right way.

Here’s what we’ll cover:

A sales pitch is a concise, targeted sales presentation that succinctly explains the following aspects of an offer: 

• The product’s/service’s features and benefits
• Unique value proposition/unique selling proposition (USP)
• Data to back up your claims

Really great sales pitches also sometimes manage to make subtle references to more nuanced company information, like a mission statement, brand values, and more. 

Sales pitches vary in length depending on their format, the specifics of your offer, and the needs of your market. 

That being said, they’re definitely meant to be short — usually only a couple of minutes or less. That’s why a sales pitch is also sometimes referred to as an “ elevator pitch .” The idea is that you should be able to deliver the entire spiel in the time it takes to share an elevator ride with someone. 

Because time isn’t usually on a sales rep’s side when they’re pitching, they need to make sure the content and delivery are extremely compelling. 

To that end, it’s also important that the purpose of a pitch isn’t to sell the product immediately after the pitch. Instead, aim for baby steps; a more appropriate goal of a sales pitch would be to have to prospect book another meeting, sign up for a webinar, or commit to a demo. 

Sales reps have a lot of flexibility when it comes to pitching. There are several formats and delivery options available to suit the needs of any product, rep, or target market. 

Phone Sales Pitch

Though cold calling (and, these days, phone calling in general) gets a bad reputation, it can actually be a surprisingly effective approach for a sales pitch. 

One of the advantages of a phone pitch is that it happens live, in real-time, so sales reps can gauge the prospects’ response and adjust their tactics accordingly. 

Phone sales pitches also make it easy for sales reps to show how much they’ve done their research as they deliver a highly personalized, value-driven offer. 

Pitching over the phone can also provide a natural segue into initiating an email conversation. 

Voicemail Sales Pitch

If you’re going to practice phone sales pitching, you’ll also want to master your voicemail sales pitch. 

With about 80% of all calls going to voicemail , chances are high that phone-based reps will need to rehearse exactly what they’re going to say when they hear that beep. 

And with so little time in the day (and the depressing statistic that only 5% of voicemails ever get returned), your voicemail sales pitch needs to be intriguing enough that it compels the prospect to give you the time of day, listen to the message, and call you back. 

Email Sales Pitch

The email sales pitch is a great tactic for sales teams that need to pitch to a large number of prospects. Reps who use this format get the benefit of being able to pitch to prospects anywhere, at any time. 

Still, for all of its conveniences, email sales pitching comes with its own set of challenges. 

Standing out in a prospect’s inbox, for example, is no easy feat. People receive over 100 business emails per day , so reps need to know how to cut to the chase immediately (bullet points are great for this). Even the subject line can become make-or-break for some messages. 

The best way to use an email sales pitch is to focus on one or two primary points, and stick to them throughout. Remember, your main goal is to initiate further conversation; you can pick up where your email left off the next time you speak. 

Social Media Pitch

Instead, look for ways to use social media that will hold up as timeless. 

Social media pitching is great for increasing brand awareness and establishing credibility. It allows sales reps and prospects to engage in a casual, easy way that helps build rapport and trust. 

Presentation Sales Pitch

The terms “sales pitch” and “sales presentation” are sometimes conflated. And for casual purposes, that’s mostly fine. 

But in technical terms, a presentation sales pitch is one that includes a sales deck. 

The sales deck is the presentation component — a visual supplement (including images, copy, graphics, charts, etc.) that improves your pitch. Tools like PowerPoint, Google Slides, and Keynote can help sales reps of any experience level create sales decks for presentations. 

Over 90% of the information that’s transmitted to the brain is visual, so having the ability to present with visual aids is a huge advantage. 

For a really polished presentation, email and/or print a PDF copy of the sales deck for the prospect, so they can review it on their own time and share it with other relevant decision-makers . 

Website Sales Pitch

Some sales teams use their company website to help them make their pitch. 

A website sales pitch includes any strategic messaging and/or content placed on the page that’s designed to capture prospects’ attention and encourage them to take the next action (e.g., fill out a form, call a sales rep, etc.). 

One of the biggest advantages of using the website to assist the sales pitch is that this format can be very effective at showcasing your brand values without coming across as too sales-y.

Follow-Up Sales Pitch

Elevator Pitch

“ Elevator pitch ” is the long-standing nickname for a sales pitch, and is named for the way salespeople need to pitch — quickly! Reps can get into the right mindset for an elevator pitch by imagining that they need to get their points across by the time the listener arrives to their floor. 

This is one of the shortest types of sales pitches, usually clocking in at 60 seconds or less. Be quick, be honest, and be friendly. The elevator pitch exists to make connections and is an invitation to learn more — don’t make it more complicated than that.

Sales Pitch Example #1: The Elevator Pitch

In today’s day and age where everyone is on the go, the elevator pitch is a necessity. People simply don’t have the bandwidth for a full-length presentation — especially when they’re only just exploring their options. 

>>Example: Check out this example in which a G2 rep pitches his product with authenticity and enthusiasm in under 20 seconds. 

Social proof (i.e. data from case studies, quotes from testimonials, etc.) is one of the most powerful things you can include in a sales pitch. 

Just make sure you find a balance between sharing what other people think versus sharing what you can do specifically for that prospect’s unique challenges. 

Sales Pitch Example #2: The Product Demonstration

Sometimes, there’s really nothing like the real deal to get the prospect hooked. A live product demonstration can be incredibly compelling. 

>>Example: Check out the way the founder of Scrub Daddy scrubbed his way into three different Sharks’ hearts (who ended up arguing for the right to work with him!) and earned his company a lucrative investment. 

Watching this video, there’s no denying that the product works. The interested Sharks have absolutely no skepticism about the product or its claims; in fact, the best-fit Shark is actually excited to give him the money — all because his product demo spoke for itself.

Sales Pitch Example #3: The Pain Point Pitch

Here’s another Shark Tank example, and the entrepreneur in this pitch knows exactly how to dig into his market’s pain points: by talking about their children.

It’s clear by their body language here that every Shark — even those who are too old, at this point, to have kids in daycare — knows exactly the struggle that Mr. Brightwheel describes in his introduction.

The universal frustration faced by teachers and parents alike is so poignant that all he needs to do is describe it for a minute or two, and it brings even empty-nest parents right back to those chaotic early years.

Sales Pitch Example #4: The Two-Sentence Pitch

The Two-Sentence Pitch (also sometimes called the 12-second pitch) has a very specific framework.

First sentence: Complete (but brief!) summary of what your company does. 

Second sentence: What sets your company apart from competitors.

That’s it! This structure is helpful for beginning conversations with investors. It’s also sometimes used as the introduction for a slightly longer elevator pitch. 

>> Example: Here’s the two-sentence pitch in action.

Yesware is a sales engagement platform that helps sales reps increase productivity, improve engagement with prospects, and guide team-wide data-driven decisions. We integrate with Gmail, Outlook, and Salesforce in under 60 seconds, giving reps access to data directly in their inbox. 

This pitch is short enough that the specific language and other components can easily be A/B tested to find the perfect combination of words, gestures, pauses, etc. 

Sales Pitch Example #5: Don’t You Agree?

This presentation pitch example is a bait-and-switch approach that leaves your audience agreeing with you.

Here’s how it works :

• Start with an undeniable truth.
• Make a bold claim that contrasts it. One that should stir up some furrowed brows.
• Why they should agree + Solution.

>> Example:  Here is a set of slides by Drift that does this well. The breakdown of the pitch:

Truth : Tech has taken over our lives.

Bold claim : Forms, emails, and calls are the enemy. (Keep in mind that this is being pitched to marketers and salespeople, who rely on these channels for leads and customer communication.)

Why + Solution : Tech makes us treat humans like faceless leads. We should be focusing on creating real conversation and solving needs. Meet Drift.

The beauty of this approach is it makes us think differently. Deep down, we all want to push our teams ahead. Doing so requires innovation and change. Your pitch introduces a new line of thinking that helps your audience become a change agent for their team.

Want more? Here are 7 of the best sales presentation slides   from companies like Facebook, Uber, and LinkedIn.

Sales Pitch Example #6: Start With a Story, Segue Into Your Pitch

Storytelling captivates us as an adult just as much as it did when we were a child.

Our brains literally react to them. Stories trigger the release of a trust hormone called Oxytocin. When storytelling in a sales pitch , this chemical reaction promotes connection and empathy.

>> Example: See this story by Amy Cuddy . (The pitch here is that we really can fake it until we make it; our body language informs our perception of ourselves and others’ perceptions of us, thereby shaping our outcomes.)

Here are the details to include in your story (with the speaker’s filled out as an example):

What : A car accident threw her from the car, dropped her IQ, and took her out of college.

When : Age nineteen

Why it matters : Amy overcame the odds by faking it until she made it. She realized that adjusting her body language shaped her mind, her behaviors, and her outcomes.

Pro Tip : Keep your story short. You should hit on all of the details above in less than 2 minutes. Here’s an example of what not to do: a seventeen-minute story by LEGO®.

Sales Pitch Example #7: Start With a Stat

Sharing data during a sales pitch is a surefire way to demonstrate your credibility. It shows that you’ve done your research and that you understand how their problem affects them in a very tangible way.

How it works: Start your pitch with a statistic that highlights the problem the prospect faces. 

>>Example: Let’s imagine your sales team sells onboarding software for new hires. Your product is designed to cut down on wasted time training new employees and reduce employee turnover. 

Did you know that disengaged or poorly-trained employees actually cost companies money? Employees with low engagement cost their organizations approximately 18% of their salary. And that’s not to mention the fact that it costs anywhere from $7,500 to $28,000 (or more) to hire and onboard a new employee.

This is an effective intro, or “hook,” because it immediately gets the prospect thinking about their own budget and bottom line, and how to avoid the consequences mentioned in the statistics.

Sales Pitch Example #8: The Demo Principle

What do late-night infomercials, Costco samples, and magicians have in common?

They show you what they’re pitching firsthand.

The theory here is that the cost of time and resources it takes to give a demo is worth it, because the net profit from sales outweighs the net profit of sales without a demo.

How to do it : List out a table with two columns: bells and whistles go on the left; the end benefits go on the right. Cross out the bells and whistles; demo and sell the end benefits.

>> Example : Watch this carrot slicer show passersby about an easy peeling experience. Notice how little he talks about features of the peeler, because you can see them for yourself.

Sales Pitch Example #9: Give Perspective Based on Your Audience

When you’re pitching, you know the thing you’re trying to sell like the back of your hand.

But you need to know your audience like that, too.

It’s the key that helps bring their point of view to yours. And it’s one of the most easily overlooked secrets behind a successful sales pitch.

Most pitches make the classic mistake of jumping right into selling.

How to do it right on your own : Ask your customers to pick their brain. Why did they choose you? What benefits were they excited to see? Why do they keep coming back? Lead with that.

>> Example: Watch Mark Cuban explain what he did when he was faced with selling Mavs tickets when they were the worst team in the league. (Start the video at 1:01.) He reframes the game experience as a way for parents to create lasting memories with their children — memories like the ones they still have with their own parents.

Sales Pitch Example #10: Use Emotional Appeal

Another thing that works in Mark Cuban’s pitch is that he uses nostalgia.

Triggering someone’s emotion drives them to act.

Think about it: It’s why panhandling works : it sparks sympathy, which compels us to give.

How to do it on your own : Identify your audience’s business and/or personal values. Show how your pitch relates to their own values. ( Yesware , for instance, relates to its users by being built to save them time and increase their productivity every day.)

>>Example: See this Shark Tank pitch , where a company founder gets two sharks tearing up by getting them to commiserate with the risks of starting a new company.

Using content in your pitch that strikes an emotional chord is one of 7 proven sales techniques to close a deal and get to “yes.”

Sales Pitch Example #11: Educate and Inspire

The way we grow in life, love, and our careers is by learning.

On the flip side of that, one way to help others to grow is to educate. And not in a way where you push your opinions. You need to lay the groundwork with facts they don’t know.

How to do it yourself : Use specificity. It’s a persuasive technique to make your points more believable.

>>Example: Here is a video pitch from CharityWater .

It lays out these important facts:

• Some people have to walk 4 hours a day to get access to drinking water, and even then it is contaminated with dysentery and cholera.
• Drinking dirty water each year kills more people than intense violence like war.
• The water crisis is solvable. There is enough water in the world.

Sales Pitch Example #12: Use the Pique Technique

What was the first thing you did when you woke up this morning?

It’s the opening line of the video example above, and it captures viewers.

The thing is, when you’re selling to someone who doesn’t want to be sold to, jumping into a standard pitch is a fast turnoff.

The Pique Technique is where you make an odd request or ask a question that leaves your audience wanting to know more. They wonder why you’re asking, and that keeps them focused.

How to do it yourself : Make a small request of your audience, or ask them a question that’s easy to answer but leaves them wondering why you’re asking in the first place.

>> Example :

Sales Pitch Example #13: Paint Them a Picture

You think what you’re pitching is great, right? Well, the best way to show your audience this is to give them your POV.

How to do this : Think of the end effect of whatever you’re pitching. What does it feel like? Use a metaphor to explain it to your audience. You’ll need three or more points of similarity between the thing you’re pitching and the thing you’re comparing it to.

Because this can be tricky, here are two examples:

>>Example 1: Joe MacMillan compares the first web browser to driving through the Holland Tunnel:

Points of similarity:

• Possibility to be able to go anywhere
• Excitement of what is to come
• The anticipation of everything being laid out before you

>>Example 2: Don Draper pitches a slide projector wheel by describing it as a time machine:

• Goes backward and forwards
• Takes us to a place where we ache to go again
• Lets us travel to a place where you know you’re loved

As Don Draper says, this technique helps your audience to create a sentimental bond with whatever it is you’re pitching.

Sales Pitch Example #14: Use Flattery

We all have some level of self-doubt.

Which is why flattery is so effective.

It replaces our self-doubt with self-esteem. This subconscious effect holds true even when the offeror has an ulterior motive and the person you’re complimenting sees your ulterior motive .

>> Example:

Check out 5 more email examples of personal selling  in action.

Sales Pitch Example #15: Show Them That Their Time > Your Time

This one makes you stand out because 98% of sales pitches make a valiant assumption.

One that ruins their shot — despite the effort put into writing and setting up the nurture.

They assume is that their time is more valuable than their prospects.

The mindset is “I put in 1 minute of research, so I’m warranted to ask for 15-30 of yours.”

Because “I think this is a really good fit.”

Who cares? The trash can.

Instead, show them you spent more time researching than you’re asking for.

>> Example: See the example below. First, Asher runs an audit to pitch. Then, he reaches out through LinkedIn Messaging and email to send me the audit directly.

Within the same hour, I then received this with the audit attached:

Keep the following tips in mind as you practice and perfect your sales pitch. 

Research…a Lot

As fast-moving as most sales pitches are, they require a tremendous amount of research ahead of time. 

For a sales pitch to be effective, the rep who’s delivering it needs to be on top of everything from product knowledge to customer knowledge, to market trends and predictions. 

Solid sales pitch research means understanding: 

• The prospect’s pain points , needs, challenges, and preferences
• The appropriate channel for distributing the pitch 
• The decision-makers at the prospect’s company, and how to reach them
• Which questions and/or objections may be presented during the pitch

The more thorough your research, the more personalized your pitch will be. 

Make a Connection

Although it’s hard to measure, a lot of your success with sales pitching will come down to how well you make your first impression. 

Avoid the temptation to launch directly into your pitch content, no matter how limited your time. 

Instead, be the leader in building rapport. Make an effort to make a connection, and (of course) always remember to pitch with honesty and integrity. 

Start With a Strong Opening

You only have a few minutes to pitch, so the first few seconds are key. The opening of your pitch (sometimes called “the hook”) is one of the most important parts to master. 

To add curiosity and engagement to this section, consider starting by asking a question or sharing a relevant statistic. 

Work on Your Messaging

Regardless of the format of your pitch, always ensure that your brand messaging and value proposition are communicated clearly. 

Numbers are precise and definitive — sharing statistics and data during a sales pitch can give prospects something tangible to reference as they contemplate more about your offer. 

Nail Your Next Steps

Remember, the point of a sales pitch is to get the prospect to agree to the next step in the process. 

To that end, sales reps need to make sure that they know exactly what they plan to ask for after their pitch. 

Whether you want a meeting, a demo, or simply an email address, make sure that you have your specific ask ready (along with any materials you need to make it easy for them to say yes). 

Although every sales pitch is different, there are a few components that are common to just about everyone. 

Use the following list to help you create a sales pitch template for your team. 

• Introduction: Make friendly introductions and build rapport. Pay attention to the prospect’s body language, and adjust your approach accordingly. 
• Problem/Pain Points: Many sales reps find it effective to start their pitch with a question, or with a surprise-factor statement relating to the prospect’s pain point. The idea is to get them feeling a bit unsettled at the beginning so that by the time you finish your pitch, they are relieved to hear about your solution. This is where you get to the heart of the “why” for the prospect. 
• Value Statement/Value Proposition: As clearly and concisely as you can, explain your company’s value proposition and unique differentiators. The way you describe your USP should be action-driven and results-oriented. Avoid overly technical jargon or complex explanations. 
• Proof Points/Customer Stories: Social proof is powerful enough that it should always be included in a sales pitch, no matter how limited your talk time is. Snippets from case studies, testimonials, and online reviews are all great resources that prove other customers trust you; internal data and success stories can also be very compelling. 
• Closing Question/CTA: At the end of your pitch, it’s time to talk next steps. Some reps choose to end their pitch the same way it began: with an open-ended question . This can put the ball in the prospect’s court and help guide them into the next stage. If they don’t get there on their own, though, it’s up to you to be firm and make a direct call-to-action (i.e., Can we set up a demo for Thursday? How’s 2:00pm?). 

Remember, it’s important to always connect the dots and put your prospect first.

These sales pitch examples use tactical strategies that are easily replicable but must be catered to your specific prospects.

This guide was updated on November 22, 2023.

Get sales tips and strategies delivered straight to your inbox.

Yesware will help you generate more sales right from your inbox. Try our Outlook add-on or Gmail Chrome extension for free, forever!

Hit your number every month

Works on Outlook or Gmail (+ many more integrations)

Related Articles

Lead Management: A Comprehensive Guide for Sales Professionals

How to Build a Winning Sales Pipeline Dashboard

The 25 Sales Skills You Need to Advance Your Career

Casey O'Connor

Sales, deal management, and communication tips for your inbox

We're on a mission to help you build lasting business relationships.

75 Kneeland Street, Floor 15 Boston, MA 02111

[email protected]

Plans and Pricing

Artificial intelligence (AI)

Business leadership

Communication & collaboration

CX / Customer experience

EX / Employee experience

Hybrid work

Productivity

Small business

Virtual events

UCaaS Roundup

Business Communications Roundup

Business Software Roundup

Life @ RingCentral

RingCentral newsdesk

RingCentral products

Customer stories

Industry insights

Reports & research

Strategic partnerships

Working at RC Bulgaria

Already a partner?

Interested in partnering with us? Tell us a little about your business here .

Sales: (877) 768-4369

How to perfect your sales pitches & increase sales in 2024, plus 11 sales pitch examples

Sales is one of the toughest roles in any company. Salespeople get rejected from prospects at a notoriously high rate, and if you’re managing SDRs who are responsible for making cold calls and cold emails, the job is even tougher.

But there are ways to succeed. According to LinkedIn , top-performing salespeople do more research—82% of top performers say they “always” perform research before reaching out to prospects (compared to just 49% for other sellers). 

And when it comes to sales pitches, this becomes especially important. Not only do reps typically only get one shot at a pitch, it’s also the company’s only shot—if the prospect says, “No, thanks,” the company can’t just send another sales rep along to make another sales pitch in a week. 

For a sales rep who’s pitching to a high-value prospect with a significant potential CLV (customer lifetime value) potential, making sure that sales pitch is as close to perfect as possible is crucial. That’s why it helps to learn from good (and not so good) sales pitch examples.

In this guide, we’re going to check out 11 of those examples (plus a few extras), and explore how to create a sales pitch that will leave prospects wanting to learn more instead of wanting to run away. We’re going to cover:

• What a sales pitch is
• 5 components of a successful sales pitch
• 11 sales pitch examples
• 6 tips to improve your pitches

🚀  Start closing more deals with this  free outbound sales playbook .

What is a sales pitch?

A sales pitch is an attempt to persuade a prospective customer to buy a product or service. How does a sales pitch work? Generally, a good sales pitch identifies a problem or challenge the prospect has, acknowledges the issue, offers a solution through the product it’s selling, and supports it with proof. The pitch should make the value clear to the prospect.

Sales pitch vs sales presentation

While a sales pitch is tightly focused on persuading the prospect to take a certain action, sales presentations tend to be longer, more general messages that inform, educate (or even entertain) the prospect. 

Presentations often include a “sales deck”, which is a visual element such as a slideshow in PowerPoint or Google Slides. This can also be used as a type of sales pitch.

What are the components a good sales pitch?

Sales pitches can take on various forms and use different approaches. But when you break them down, they almost always have these five key elements, and it’s important to get each one right so that your overall pitch succeeds.  (It also helps to have good sales apps or cold-calling software and a Bluetooth headset if you’re going to be spending hours on calls.)

So, how to make a good sales pitch? Keep it short and clear, with a quick but friendly introduction, empathy with the prospect, a strong value proposition, supporting facts and social proof, and a strong close. By combining these elements, you can persuade the prospect that your product or service has the answer to their problems.

1. The open

The open is the introduction or opening line. It’s as simple as saying “Hello,” introducing yourself, and asking the prospect how they are. It’s also your first opportunity to start building rapport. If you start your sales pitch in the right way, you’ll capture the prospect’s attention.

Thank you for your interest in RingCentral.

2. Identification of the problem, pain point, and/or goal

By asking a few different probing questions about their work, you’ll start getting a better understanding of what the prospect’s challenges and goals are. 

AI tools can be a huge help here. Some sales communications platforms with built-in AI can not only transcribe your sales calls, but also summarize important points, update your CRM’s notes  automatically, and tell you what topics or questions prospects are bringing up most frequently. For example, RingSense TM for Sales does exactly this:

3. Demonstration of value

Once you’ve established rapport and begun to understand the scope of the potential customer’s needs, you can begin to address each one using your product as the solution. You should be able to speak to one or more of their pain points with how your product can solve the problem.

Include a value statement, which is a clear and concise description of the value your product brings. This has to be outcome-focused, explaining the benefits rather than the features. Point out any unique differentiators that help your product stand out from its competitors.

4. Supporting facts

If you want to build trust, you should be prepared to support your pitch with facts and figures. Consider using social proof, like positive results that show how you beat customer expectations or prove that your other customers got something out of using your product or service.

For example:

• “Our customers save an average of 37% a year on their annual maintenance bills.”
• “Similarly sized businesses have seen a full return on their investment in only three months.”

5. The close

By now, you should’ve clearly shown your prospect the value of your product and how it’s going to make their job or life easier. The close is essentially the point where they say, “Yes,” and the transaction occurs. Be clear about the action you want them to take.

How to write a sales pitch to achieve optimal results

Now, let’s look at how to write an effective sales pitch.  We’ve compiled a quick and easy guide to show you how to make a sales pitch that will refine your selling technique.

1. Have the right tools for the job

A phone system can’t pitch for you. But it can make pitching easier. Even better would be an AI-powered contact center platform that includes automation and integrates with your customer relationship management (CRM) tool. For example, this is what RingCentral’s looks like:

This will let you make sales calls from your computer, log scripts, see your past conversations with all your accounts, and keep track of conversations you’re having with both prospects and customers. Bottom line: you need some kind of communications tool.

Shameless plug: RingCentral has a whole range of integrations with different CRMs including Agile CRM and Salesforce:

🕹️ Get a hands-on look at how top-performing sales teams are using RingCentral by booking a product tour:

Choose a time

2. Use data to support your claims

Any salesperson can make a big, impressive claim. But the most persuasive salespeople are the ones who can back their claims up with real numbers and customer stories. One of the benefits of a sales pitch is that it gives you a golden opportunity to do this.

Where possible, use data to support the benefits of your product. Proof is the most powerful tool in your sales arsenal. As well as customer success statistics, share industry recognition and awards. This will all help prospects to see you as a company that walks the talk.

3. Do your research

Gone are the days of picking up a phonebook and dialing prospects without knowing anything about them. Today, to even get a chance to pitch, you need to do your research first. 

Use LinkedIn to learn more about your prospect. Know their company. Understand what they do. Look at the kind of content they’re posting. It can provide you with enough information to start a conversation worth having.

4. Plan your pitch

Once you’ve got a list of people you’re going to reach out to and you’ve done the research, it’s time for sales call planning . You’re going to be delivering a similar pitch to each one, but you’ll need to keep it flexible to adapt to their individual needs.

It’s important to plan what you’re going to say—this doesn’t mean literally reading out a script as you’ll sound like a robot, but you should have a template in front of you to act as a guide and make sure you’re never lost for words.

5. Use a conversation starter

How to start a sales pitch? Jumping right into a pitch probably won’t get you very far. Be friendly and build rapport with your prospect first to move from a “hello” efficiently into your pitch—without sounding too sales-y or coming on too strong.

6. Practice

You have to know your pitch to nail it. So put aside some time to really practice it. Try it out on coworkers. Run through it at home with your spouse. Sit in front of a mirror and pitch to yourself. Have a rebuttal for every objection. Knowing your product and your pitch inside and out is the key to being able to sell with confidence.

7. Talk about benefits, not features

This is the first rule in the book for improving your sales pitch. Your product may have the best features in the world. But they don’t amount to much if they don’t solve your prospect’s problem. Focus on how the benefits of those features address prospects’ problems or pain points—and how they can help them reach their goals.

How to pitch a product

You might be wondering how a product pitch is any different to a sales pitch. Well, pitching a product means you’re 100% focused on a single product or service, whereas a sales pitch can have a broader scope in some scenarios. This will depend on the type of company you represent and the prospects you’re talking to.

For example, let’s say you work for RingCentral, which offers a wide range of products. If you’re contacting the prospect for the first time, you might want to keep things a little more general until you figure out whether they’re in the market for unified communications, a contact center solution, or standalone video conferencing.

But if you’re specifically targeting them with one of those products, you can use a more focused product pitch. You can go in-depth on the details, telling the prospect how these particular features would benefit them.

11 Sales pitch examples

There are countless ways you can pitch to a prospect. But you want to use the right kind of pitch at the right time and for the right customer. Below are 11 different ways to pitch, including a sales pitch example for each, why it works, and, for some examples, tips on when you shouldn’t use them. 

Once you see exactly what good sales pitch examples involve, you’ll know exactly what to aim for to have the best chance at success.

1. The phone pitch

Believe it or not, the phone call is still the most popular and effective selling channel and with good reason: it’s fast, easy, happens in real time—and is much harder for your prospect to ignore. 

One of the best sales pitch examples is when billionaire Mark Cuban purchased the Dallas Mavericks in the early 2000s. He bought the team at a discount because, frankly, they stank. They were rated the worst professional sports franchise of the ‘90s. Naturally, this led to low ticket sales. 

So Mark got on the phone and started calling past season-ticket holders. And guess what? It worked. 

Watch Mark Cuban tell the story about his best phone sales pitch in his own words.

Why did it work?  

• He was friendly and built rapport with his prospects.
• He demonstrated value. (A game is less expensive than a meal at McDonald’s. Wowza.)
• He understood that he wasn’t selling a bad team—he was selling a memorable experience.

If you’re on a call with a prospect and hoping to have the same level of success as Mark Cuban, you may feel your pitch could benefit from showing the prospect some visuals  on your screen. How could you do that?

It’s pretty straightforward. There are tools (like RingCentral) that let you flip between a phone call and video call so that you can do screen sharing if that’s where the conversation takes you:

Image Source

2. The email pitch

Done well, a good email sales pitch is probably the best tactic a rep has at their disposal. In fact, C-level executives are 23% more likely to answer cold B2B emails than employees outside the C-suite.

But to be successful at email sales pitches, your sales email subject lines have to be click-worthy. 

Emails are a great way to introduce yourself and your company while demonstrating the value in what you’re selling. But it’s also easy to do poorly. For example, here is the wrong way to pitch via email:

Why this doesn’t work

• The email starts with a hyper-specific question that feels like it’s providing a solution to a problem no one has.
• The value proposition is poorly expressed. What is an optimized content-distribution channel? What are end-user experiences?
• The mention of other customers feels more like name-dropping than a good use of social proof. (There’s a better way to do this—see example below.)
• There’s no clear value demonstrated, so it’s very unlikely that Chloe will respond.

Here’s a better example from the same person at the same fictional company:

Why this works:

• The pitch starts with a shared experience. In this case, a conference—but it can be any commonality. 
• Value is demonstrated clearly and immediately. There’s no ambiguity about what they’re selling and how it helps. 
• Social proof is added tactfully. 
• Benefits are supported by data. 
• The salesperson doesn’t come on too strong.

3. The voicemail pitch

If you work in sales, you’re going to hit a lot of voicemail inboxes. And that’s okay, because successful deals often start with up to eight attempts to actually speak with your prospect .

So while hitting an inbox can feel like a miss, don’t be discouraged. It’s actually an opportunity to make a great first  impression and plant a seed before your next attempt. 

Hi [Prospect’s name],

This is [your name] calling from XYZ company. Sorry I missed you. 

I was hoping to speak to you about [reason you’re calling]. We’ve helped other companies [insert benefit], and I think we may be able to help you get similar results.

You can reach me at [insert phone number] if you’d like to learn more. But I’ll follow up soon.

Why this works:  

• It’s personalized and friendly.
• It doesn’t beat around the bush—the value prop is upfront and center.
• It supports the value prop with previous results.
• It’s short, which is important because otherwise there’s a very good chance the prospect won’t listen to the whole thing. 
• It promises to follow up, which will not only make them expect to be contacted again but it will also mean that they’re more receptive to that.

And if you say you’re going to follow up within a certain time frame, do it!

The vast majority of deals don’t close in one go, and you have to be both persistent and organized in how you plan your follow-ups. If you know you have a lot of prospects to follow up with, create tasks for yourself (and your team).

For example, RingCentral’s desktop and mobile app allows you to not only create team chats for different projects or departments but you can also assign tasks with due dates, relevant files, and even color-coding for easy organization:

4. The deck pitch

If you’re invited to make a pitch, congratulations. It means you’ve got a foot in the door, you’re in front of a receptive audience, and half the work is already done. (Although there’s a good chance you did that work. So good job there, too.)

Of all the sales pitches examples, for this type, it’s crucial that you get your face-to-face communication spot on. And we’re not just talking about being able to rattle off the sales pitch script that you learned by heart. Your body language plays a big part in it too. 

A pitch deck is basically a sales pitch in a presentation format—PowerPoint, Google Slides, or whichever presentation platform you use. This type of pitch makes it easy to tell a story and highlight key points using visual aids that can be very persuasive.

For example, check out this successful pitch deck from restaurant technology startup Lunchbox, which it used to raise $50M from investors. (Fundraising is a type of sales too!)

Why it works:

• It clearly explains how the solution resolves a pain point.
• It includes a real-world example of a customer helped by the solution.
• It uses data to back up its claims.
• The presentation design is clear, simple, and vibrant.

5. The elevator pitch

This type of pitch gets its name from the idea that you should be able to say it in the span of an elevator ride. A good elevator pitch explains what your product does in an extremely concise and effective way.

Take this often-cited example from G2 Crowd .

Why it works:  

• Instead of repeating the product’s value proposition verbatim, the rep explains what the product does and why it’s useful in words that everyone can understand. 
• It’s 21 seconds long—about half an elevator ride in New York City.

6. The follow-up pitch

It’s hard to close a customer on first contact. (Remember, it takes up to eight tries just to get a meeting.) So, focus on getting a shot at a second or third meeting where you’ll have a better understanding of each other and a better chance at closing the deal. 

The key to a good follow-up pitch is to make it timely and relevant without being a bother. A good way to do this is to mention a past point of contact or conversation (if you’ve had one).

“Hi [their name,] 

It’s [your name] from [your company]. Last time we spoke, you mentioned [problem that the prospect experienced]. I’ve given it some thought, and I think I know how I might be able to help you [insert the benefit of your product, as it relates to their problem].”  

From there, you can move the conversation forward. Or in the case of an email or voicemail, mention that you’ll follow up again and suggest a time to chat. 

• The pitch refreshes their memory and provides context for the conversation. 
• It highlights the problem they experienced and how you can solve it. 
• It’s appropriate in any scenario—phone call, email, voicemail, or social message.

7. The social media pitch

Social selling is all the rage, but it’s challenging to grab prospects’ attention amid the daily avalanche of posts and tweets. You can do this by creating your own eye-catching content, but you can also use it as a form of outreach to make connections with individual prospects. 

For example, if someone’s talking about a problem on X/Twitter and it’s a problem your product can solve, then take the opportunity to start a conversation. Or, if you notice a LinkedIn post from someone in your industry, send them a mini-pitch via direct message.

Here’s an example:

• It’s short and to the point.
• It contains a conversation starter that shows the rep has done some research.
• It mentions the product, references a pain point, and includes a stat.

8. Video sales letter

This one is basically a sales pitch in the form of a video. Rather than just using words to explain why your product is awesome, you have the opportunity to engage the prospect with a visual explanation.

Throw in some music, graphics, even animation if you want to—it all helps to make you more memorable.

You might send it directly to a prospect to introduce the company or provide extra information after a call. Or you might post it on your website or social media. Either way, people tend to process visual information faster and retain it for longer.

Here’s a B2B example from Semrush:

• It’s colorful, vibrant, and immediately captures the attention.
• It shows exactly how the product works and how it solves a problem.
• It has a compelling CTA at the end.

9. Website sales pitch

A website sales pitch is a message that you display—yes, you guessed it—on your website (or landing page). You’ll position this content strategically to attract maximum attention when prospects visit on a fact-finding mission.

This type of pitch typically involves storytelling, descriptions of your product or service, and sometimes customer testimonials. The aim is to encourage the visitor to take a specific action, so make sure there’s a CTA at the end.

• It stands out with its unusual monochrome design
• It manages to target two specific customer segments (baristas and non-baristas) but makes the product seem inclusive to both
• It has an informal style to appeal to a young, trendy audience
• It uses graphic elements (such as logos) to add nutritional and sustainability info while keeping the word count low.

10. Two-sentence pitch

Sometimes called the 12-second pitch, this is best used when time is short—for example, when a prospect is super-busy, or you need some compelling copy for a social media post or a landing page.

It’s useful as a conversation-starter with investors, or you could use it as the intro for a longer pitch.

Here’s how it goes:

Sentence #1: Brief but comprehensive summary of what you do

Sentence #2: What makes you different from your competitors.

Check out this business pitch example :

• It totally nails the whole “keep it short and sweet” brief.
• However, it still sums up the key message that a prospect needs to know—i.e. what the product is, what it does, how it benefits them, and why it’s better than the rest.

11. Live sales pitch

There might be times when you need to deliver your sales pitch in person. For instance, if your company has a stand at an industry or networking event, or if you decide to embrace the world of TV shopping channels. Sounds daunting, but it gives you the chance to interact with a live target audience—and to give a demonstration of your product.

These pitches have to be highly engaging and entertaining, like this classic from Shark Tank when Aaron Krause introduced the world to the Scrub Daddy cleaning tool.

• There’s a brief summary, including a unique selling point about the product
• Then it’s straight into the demo, showing the product in action
• The presentation style is slick and entertaining—as Daymond John says, it’s like a live infomercial.

Sales pitch presentation examples

As we mentioned earlier, sales presentations are typically longer than traditional sales pitches and often involve slideshows (deck pitches) or videos. 

However, you can absolutely use a concise presentation as your sales pitch if the situation lends itself to this approach. Let’s take a look at a few examples:

Algoplanner explainer video

This video for Algoplanner’s supply chain SaaS product pairs animated graphics with a narrative-style voiceover, telling potential customers what might happen if their system fails to cope with high volume.

• The look is clean and minimalist, with cute graphics adding a fun touch
• It uses storytelling to guide viewers to a conclusion (i.e., they need good supply chain software)
• It clearly positions Algoplanner as the ideal solution and includes a CTA.

Leadnomics deck pitch

Freelancer Katya Kovalenko designed this presentation for online marketing company Leadnomics, who also include elements of it on their website and use it as a brand template. It’s a classic deck pitch of individual slides providing key information about what the company does for its clients.

• The very simple design and color scheme lets the info stand out and speak for itself
• Stats are presented visually, making them easy to understand at a glance
• It includes social proof, by listing companies that use Leadnomics
• It ends with a clear call to action and contact details.

RingCentral explainer video

Not to toot our own horn, but we’re proud of this one. It’s kind of a cross between a deck pitch and a video sales letter. It uses graphics instead of spoken dialog to guide viewers through the key benefits of the RingCX platform, with a particular focus on the AI tools and how they can help contact center managers and reps to provide better customer experiences.

• It has a clear brand identity and very simple messaging
• It focuses on the benefits rather than the features themselves
• It neatly encapsulates the tool’s USPs in a short time frame.

Sales pitch templates

We’ve already included a couple of templates in the earlier sales pitch examples section, but here are three more for three different scenarios. You can tailor each one to your own situation.

Phone sales pitch

This template could be used for a cold call, once you’ve done a little research onto the prospect:

Hi [prospect name], it’s [your name] from [company]. Hope you’re having a good week so far! Do you have a few moments to chat about [product/service]?

If they say no: Okay, no problem. Would you prefer me to call again at a better time for you, or can I send you an email instead? [arrange a time/get their email address]

If they say yes: Great! I see that you’re in [industry]. We’re currently working with several companies in [industry] and a lot of them have mentioned [challenge/pain point].

[Add relevant statistic/customer success story and ask them about their own challenges]

Well, that’s definitely something we can help with. [Tell them the key benefits of your solution, in relation to their pain points. Answer any questions]

How about I send you our whitepaper with the full product details? [check their email address]. And let’s set up another call for next week, when you’ve had time to read through it. Is [date/time] good for you?

If they agree: Thanks for your time today. Have a great week/weekend!

Social sales pitch

As we mentioned, you can use a direct message (DM) on social media platforms such as X/Twitter if you see that a potential lead has someone posted something relevant. DMs give you more characters to work with than posting a public reply, but you should still keep it short and sweet:

Hi [prospect name],

Hope you don’t mind the DM. I just saw your tweet about [topic], and I have the solution: [product name] can help you with [problem] by [brief explanation of benefits].

If you want to learn more, DM me back to set up a call, or check out our website: [link]

Many thanks, [name]

Social proof email

It’s always a good idea to provide social proof to your prospects, from dropping the names of big companies you’ve worked with to telling stories about existing customers. 

This template could be used as a follow-up after you’ve had an initial interaction with the prospect, and you want to give them some more food for thought:

Thanks for your time earlier today. It was great to talk to you and find out more about your company and your challenges. As promised, I’m attaching some more case studies that show how [product] has helped other customers.

Example 1 Example 2 Example 3

Looking forward to chatting again in our scheduled call next Tuesday – but if you have any questions in the meantime, don’t hesitate to drop me a message.

Kind regards, [name]

What a great sales pitch comes down to…

Most prospects today are seasoned buyers. They know when they’re being pressured into a sale, and even if you do manage to close the deal, starting a business relationship on a sour note won’t be helpful in retaining that customer down the line.

When doing your sales pitch, keep that long-term customer relationship in mind. 

There are various ways that you can pitch a prospect, but the most important thing you can do is demonstrate value. Learn what the prospect is struggling with, empathize with them, understand their pain points, and find a way to help them overcome the problem that stands in their way. 

By doing that, your prospects will see you as a valued and trusted partner rather than a vendor. And that’s going to make it easier for you to pitch—and close more deals.

Originally published Jun 03, 2024, updated Aug 16, 2024

Cloud services for small business—why cloud computing is essential

As a small business owner, you’ll already understand how efficiency and cost-effectiveness are vital to your operation. What you may not yet know is how cloud services for small business can help you in both areas—and in myriad ways.  Technology has always played a part in keeping costs down and productivity up, and no matter ...

Related content

3 Ways Free File Sharing Makes Your Team More Productive

The best collaboration software for efficient remote teams

The habits of highly successful remote companies

Book a product tour to see how RingCentral works!

Sales Outsourcing

How to Create an Effective Sales Pitch (With Examples)

January 15, 2024

Shara Zareen

A sales pitch is an attempt to get the prospect's interest in your offering so they decide to purchase it, resulting in successful sales. In other words, it's the art of presenting a product or service and captivating the audience to buy. While crafting a successful pitch for sales, it should be kept in mind that it is tailored according to your prospect's specific needs and interests.

What is a Sales Pitch?

As mentioned earlier, a sales pitch can be defined as a communication composed to convince a potential customer to engage with the products or services and take specific favorable actions. This sales technique is often called an ‘elevator pitch’ because of its need to be brief. Businesses can adapt this technique to persuade the audience either in person or through various digital channels.

A sales pitch is a sales presentation wherein the salesperson aims to captivate the audience, highlight unique selling points, and address the needs or desires of a customer. They often use scripts as a structured framework for promoting a unified brand image and its products or services. SquadStack has its own guided calling app that assures 100% script compliance. It helps our agents ensure that every call adheres to the guidelines, preventing fraudulent activities.

How to Pitch in Sales?

Before you present the product or service to potential customers, you must understand their needs and tailor your pitch accordingly. You might have to modify your pitch at the very last moment in certain circumstances. Hence, adaptability is essential. Make sure to address their specific challenges and highlight the unique features of your product. You must engage and invite questions from the customers for effective rapport building. Lastly, close your pitch with a clear call to action.

8 Steps to Create an Effective Sales Pitch Script

Sales representatives use sales pitches or written dialogue scripts to guide themselves while interacting with customers. The journey of crafting an effective script can be confusing and overwhelming. It demands a meticulous approach. Let us walk through the guide discussed below that offers valuable insights on crafting a sales pitch and achieving impactful results.

Step 1: Define Your Unique Value Proposition (UVP)

Unique Value Proposition (UVP) is a statement that conveys the distinct benefits and features of the offering to the audience. Identify what sets your products or services apart and clearly express the specific benefits you offer that your competitors don’t. Understand the pain points of your potential customers and ensure that your UVP resonates with their desires or challenges. Regularly reassess your UVP based on market trends.

Step 2: Develop a Hook

Start with a thought-provoking question that emphasizes the pain points or the desires your audience can relate to. You can even narrate a story that highlights the urgency of your offering. Position your product or services as the solution they have been looking for. Make sure that your hook is directly connected to the benefits you provide and create immediate interest.

Step 3: Structure Your Sales Pitch Script

Your sales pitch must have maximum impact. Make your offering relatable and introduce your solution as the ideal remedy. Provide evidence of your offering’s uniqueness through case studies, testimonials, or statistics.

Step 4: Craft a Compelling Story in your Sales Pitch Script

Begin with creating an emotional connection with your audience. Share your journey and portray your product as the hero that resolves issues and improves lives. Give real-world examples and testimonials that highlight positive outcomes. You can even use the PIXAR technique, a method developed by the Pixar Animation Studios that involves storytelling to present your product or service. The idea behind this technique is to pitch in a few but interesting sentences focused on phrases like ‘once upon a time…’ and ‘until finally…’.

Step 5: Include Strong CTA

Incorporate a strong CTA (call-to-action). Mention the next step you want the prospect to take, like scheduling a demo, making a purchase, or signing up for a trial. Use action-oriented language to instill a sense of urgency.

Step 6: Focus on Benefits, Not Just Features

Instead of merely listing specifications, explain how each feature translates into a tangible user advantage. Try to shift the focus of the pitch from the features to benefits by showcasing how your offering directly addresses their needs.

Step 7: Anticipate and Address Objections

It is a vital step in overcoming the barriers to a positive response. When you proactively acknowledge concerns and address objections, you demonstrate understanding and build trust. It shows that you have considered the prospect’s perspective, increasing the likelihood of recognition of your offering.

Step 8: Practice, Practice, Practice

Lastly, practice your pitch as much as possible for a confident presentation. Rehearsing refines your timing, tone, and confidence. It familiarizes you with your pitch and enables adaptability to various scenarios and audiences. It boasts genuine and natural delivery of pitches. At SquadStack, each caller receives targeted training to improve their performance. These trainings are based on insights and feedback from the call quality and performance monitoring of the callers.

Also, check Call Center Script: A Step-by-Step Guide

Types of Sales Pitches [+Template]

Sales pitches come in multiple forms, each customized for different contexts and objectives. Understanding the nuances of each type is the key to mastering the art of effective sales communication and driving desired outcomes. Here are some typical sales pitch examples.

1. Elevator Pitch

The elevator pitch is a concise and compelling summary that summarizes crucial information into a short and memorable message capable of sparking further engagement. This pitch is designed to leave a lasting impression, making it an effective tool for any situation where a quick and impactful introduction is crucial.

Example of an elevator script:

“Hi, I’m [Your Name] from [Your Company’s Name]. We specialize in developing cutting-edge mobile apps. Our team of expert developers ensures top-notch quality, timely delivery, and a user-friendly interface. We recently collaborated with [Name of the Company] and helped them increase their customer engagement by 40%. Imagine having a personalized app that boosts your business efficiency and engages your users. If you want to elevate your brand through innovative mobile solutions, I’d love to discuss how [Your Company’s Name] can make that happen for you.”

2. Email Pitch

An email pitch is a persuasive message sent electronically as a part of the sales strategy. It acts as a digital counterpart to traditional sales pitches that leverage the convenience of email communication to drive positive responses.

3. Cold Call Sales Pitch Example

It is a verbal sales presentation conducted over the phone to prospects who haven’t shown prior interest. Despite its challenges, it serves as a direct method for initiating contact and uncovering opportunities in an unplanned interaction.

Prospect: Hello?

Agent: Good morning [Prospect’s Name], I’m [Rep’s Name] from [Your Company’s Name]. I found your information while we were searching for business consultants in [Area’s Name], and I believe our services can benefit your website conversions.

Do you have a moment to discuss?

Prospect: I’m heading somewhere. How much time will it take, by the way?

Agent: If I could have just 10 mins, I can explain how we can elevate your business.

Prospect: Let’s connect some other time.

Agent: No problem.

4. One-on-One Consultative Pitch

Here, the salesperson engages in a conversation with the prospect, actively listens to their needs, and tailors the pitch accordingly. The one-on-one consultative pitch is a personalized sales approach that involves a collaborative exchange. It focuses on problem-solving and providing products or services based on the client's needs.

5. Social Media Pitch

These are visually engaging messages crafted for social media platforms. Social media pitches often incorporate multimedia elements to drive user engagement and encourage actions such as sharing content within their networks, clicking a link, or making a purchase.

6. Referral Pitch

This approach taps into the network effect to expand a customer base by sending persuasive messages to the potential customer through the recommendation of an existing client. It leverages the trust and credibility established by the referrer.

Hi [Recipient’s Name],

I am [Your Name], a representative of [Your Company’s Name]. [Referrer’s Name] from [Referrer’s Company Name] is our valued partner who recommended you to us. He/She spoke highly of your company and mentioned how you might be interested in our solution that has benefited their operation.

I would love to elaborate on how our [Product/ Service] can bring similar benefits to [Referred Company’s Name]. Can we schedule a brief call at your earliest to discuss this further? Looking forward to working together.

Best Regards,

[Your Name]

[Signature]

Sales Pitch Template

Hello [Prospect's Name],

I hope this message finds you well. My name is [Your Name], and I represent [Your Company]. I wanted to reach out to you because I believe we have a solution that aligns perfectly with [Prospect's Company] needs.

Identify the Pain Point:

In our discussions with companies in [Prospect's Industry], we've noticed a common challenge - [Briefly mention a common pain point in their industry or a specific issue your product/service addresses].

Solution Offered:

That's why I'm excited to introduce you to our [Product/Service]. Our [Product/Service] is designed to [Briefly explain how your product/service addresses the pain point and the value it brings].

Key Benefits:

Here are a few key benefits you can expect:

• [Benefit 1]
• [Benefit 2]
• [Benefit 3]

Success Stories:

We've had the privilege of working with companies like [Client 1] and [Client 2], helping them achieve [specific result or improvement].

Next Steps:

I would love to schedule a brief call or meeting to discuss how our [Product/Service] can specifically benefit [Prospect's Company]. Are you available for a [phone call/meeting] sometime next week?

Thank you for considering [Your Company]. I'm confident that our [Product/Service] can make a meaningful impact on [Prospect's Company], and I look forward to the opportunity to discuss this further.

[Your Full Name]

[Your Position]

[Your Contact Information]

Examples of Sales Pitch Across Different Industries

For inspiration, use these concise sales pitch examples to elevate your sales communication across different industries.

1. Health & Wellness Industry

Pitches in this industry must focus on promoting products or services that contribute to the overall wellness of the audience. Highlighting natural ingredients and scientific evidence can prove to be beneficial in attracting customers and driving positive results.

How SquadStack’s fully vetted and managed telecallers helped Medfin , India’s leading healthcare provider, increase their appointment booking by 25%.

“We wanted a team who could deploy highly trained agents, set up audits, and have quality checks. SquadStack fulfilled all these needs.”

-Arun Kumar, Co-founder of Medfin

Sales Pitch Example for Health & Wellness:

“Hi [Prospect’s Name], I’m [Your Name], calling from [Your Company’s Name]. I was hoping to connect with you as I noticed your engagement with our company’s website. As you already know, we specialize in personalized fitness programs catering to our client’s unique goals. We have helped 500+ clients achieve their weight goals and improve their overall health. We’d love to create a customized plan for you. Can we discuss your fitness aspirations and how [Your Company’s Name] can support you?”

2. EdTech Industry

In an EdTech industry, the sales representatives must focus on highlighting factors such as personalized learning, efficient teachers, advanced technologies, and interactive content. They must showcase the positive outcomes of past students and institutional advancements.

Aakash + BYJU’s collaboration with SquadStack helped them reach 15 Lakh students within a week.

Social Media Sales Pitch Example for EdTech:

“Hello [Prospect’s Name], I recently discovered that we share a mutual connection- [Connection’s Name]. He/ She has been using our educational technologies in his/ her institute and saw a remarkable 20% increase in student engagement. Since you are in the same business as her, I believe our solution could bring similar results to your institution. Are you open to exploring more? -[Your Name]”

3. Brokerage Industry

Sales pitches in this industry must cater to the financial requirements of the audience. The offering should be able to meet the targeted customers’ investment goals. Showcasing market expertise and building trust can help easily convert leads .

Check out Upstox’s success story of becoming India’s leading investment platform with a 40% increase in account activations by leveraging SquadStack’s services.

“Outsourcing gives us a lot of flexibility. To do anything in-house, you will need a lot of time to scale up and execute things at a faster rate. We found a great partner at SquadStack, who helped us achieve our goals, growth, and targets.”

-Satyartha Srivastava, Customer Success Lead at Upstox

“Hello, I am [Your Name]. I am a broker from [Your Company’s Name]. Our platform provides real-time market insights and low-cost trades, empowering investors like you to make informed decisions. Last month, our customers saw an average return of 15%. Let us help you maximize your investments and elevate your portfolio. How about a brief call this week?”

Go Forth and Make Your Pitches Resonate

As we wrap up this exploration, remember that adaption and continuous refinement are crucial to driving results. Embrace the insights gained, apply them, and let each pitch be a stepping stone toward a persuasive communicator.

Define sales pitch.

It is a concise and persuasive communication that presents products or services intending to convince a potential client to purchase or take a desired action.

Why is a sales pitch important?

It serves as the first impression and sets the tone for further interactions. It helps communicate the uniqueness of a product or service, addresses the customer's need, and aims to persuade prospects to take specific actions.

How do you make a sales pitch?

To make an effective sales pitch, you must first understand your customers' needs. Then, introduce your product or service and highlight its key features that can solve their problem. Close with a clear call to action, and remember to follow up.

How long should a sales pitch be?

Ideally, it should be concise, lasting up to a few minutes. However, the length may vary depending on the context and other factors like the product’s complexity and the audience’s understanding.

What are the techniques one should follow for a successful sales pitch?

For a successful sales pitch, you will need the following techniques: Create an attractive story. Focus on the benefits and not just the features. Encourage action by creating a sense of urgency. Engage with the audience and ask questions. Highlight client testimonials and market expertise. Follow up.

Book a Consultation Now

The search for a telecalling solution ends here

Related Posts

Strategies for Outreach

Tech-Powered Cold Calling Services With SquadStack

September 26, 2023

Team Management

Sales Management Functions For Business Growth

How AI is Setting a New Standard in Call Center Automation

July 1, 2024

Revolutionize Your Sales Process Today!

Customer Stories

• ISO Certificate
• Privacy Policy
• Terms & Conditions
• Data Security & Compliance

All-in-One Telecalling Solution for Your Business

• Explore our business calling software
• Book a demo today
• Turn CloudTalk into a much more powerful tool.

• View all integrations
• Integrations list
• Onboarding Portal
• Help Center
• Country Coverage
• Customer Stories
• Discover & access advanced features
• Schedule a demo

World-class content, delivered to your inbox.

High-impact articles. No spam.

10 perfect sales pitch examples and how to write your own

The quality of a sales pitch can be the difference between meeting or missing a monthly quota. Poor pitches, if not modified and improved, can sink a whole company, in fact. Sales pitches are the backbone of a company’s outward-facing activities, so making sure you have a solid one should be a top-line priority. 

Key takeaways:

• Sales pitches shape leads’ first impressions. To make it effective, prioritize clarity over lengthy narratives, adjust strategy to the target audience (use personalized language), address problems, offer practical solutions, and stress benefits.
• Build credibility with facts and data, overcoming skepticism. Conclude with a clear Call to Action (CTA), directly inviting prospects to take the next step in the selling process.
• Examine effective marketing strategies employed by Lay’s, Apple, and Oatly to assess their narrative strength, ability to identify customer needs, and alignment with values.
• Apple confidently associates products with premium experiences; Wondery Podcast Network uses awards and a compelling slogan, “feel the story,” for a consistent brand tone. Learn from the best!

Scale Fast And Efficiently

What is a sales pitch?   

Sales pitches are, simply, presentations that sales representatives give when trying to convince a prospect to do business with their company. 

Sales pitches are usually formulaic in nature, designed to capture the attention of their audience. They can be given verbally over the phone, or with accompanying visual materials in person. 

Pitches can be directed at a variety of audiences, too. Investors, potential customers and budding business partners are just a few examples of people or entities one could call a prospect. 

A sales pitch is usually the first exposure a prospect has to your company and its mission, so be sure to take the necessary time to develop a pitch that works for your agents and their prospects. 

Read on for some tips about designing a professional, effective sales pitch. 

How to make a great sales pitch 

#1 be clear and concise.

Sales pitches should be delivered confidently by a salesperson who’s fully convinced of the efficacy of your product. 

Their presentation should be right to the point — there’s nothing worse as a prospect than being dragged along a winding narrative road towards a weakly-made point. Salespeople that drone on and on bore their audience and risk losing business. 

In short, don’t beat around the bush: time is money, and your prospects are better served by succinct sales pitches that use clear language to explain why your product is right for them. 

#2 Identify and address your target audience 

Identifying your target audience in the body of your sales pitch can help make your message feel personal. 

For example, if you’re selling ready-made meals from a food delivery service, you could call out your target audience by saying something like, “Tired of having to figure out what to cook each and every night? With [company name], all the ingredients for a week of delicious dinners are delivered right to your door.” 

If you choose to speak directly to your target audience, make sure to use broad, generic language so as not to alienate any potential customers. 

Be sure to carefully tailor your sales pitches to each individual prospect. Never assume that a model that worked well for one presentation will work well for the next. 

#3 Identify a problem they face, and explain how your product can help solve it

It’s often said that a salesperson’s secret sauce is presenting their product as the solution to a common problem. The first opportunity that they have to do this is through the sales pitch. 

When coming up with the thrust of your pitch, you’ll want to identify and define a common problem that your target audience faces. Once that’s been introduced, you can present your product as the key to finally solving that problem. 

#4 Give a practical example of your solution

The key here is to help them envision a reality where they’re actively using your product to address and finally solve a nagging problem. 

Say, for example, you’re trying to sell fertilizer for people’s lawns in the dead of winter. As a sales representative in this scenario, you could talk about getting ready for springtime, and how lush and green the prospect’s lawn will look thanks to your fertilizer product. Assuming you’ve identified this prospect as someone who’s dissatisfied with their current lawn fertilizer, you could contrast last spring’s subpar lawn to the promise of this spring’s lawn. 

The idea is to paint a picture for the prospect – one in which your product is the answer to all of their problems. 

#5 Root your pitch in facts and data, and don’t forget the CTA! 

Sales pitches work best when they’re anchored in plenty of facts and data. People are sometimes wary of salespeople and their tricks of the trade. Leaning on unfalsifiable facts and figures can disarm and eventually persuade even the most skeptical of prospects. 

Finally, when you reach the end of your sales pitch presentation, don’t forget to include some sort of CTA (call to action). It can be something direct and explicit, like handing a prospect your business card and attempting to schedule a follow-up discussion; or something more subtle like mentioning that your email line is open should anyone have any lingering questions about your presentation. 

The choice is yours; just ensure that you communicate in the right way, either by using the correct scripts or SaaS proposal templates . This will help you create a sales pitch presentation that leaves your prospects feeling excited about your product.

10 sales pitch examples

#1 pitch from a lay’s salesperson to investors about new marketing campaign.

“Hi, my name is Jacob and I’m a representative from Lay’s potato chips. So nice to be with all of you today. 

We’ve all been there, right? You come home from a long day at the office, wanting nothing more than to plop down in front of the TV with a good salty snack. You open your pantry and let out an exasperated sigh: nothing but plain potato chips. Nothing interesting, nothing unique, nothing that makes your mouth water. 

It’s an all-too-familiar conundrum, and one that we here at Lay’s are determined to do something about. 

That’s why we’ve recently begun a campaign that asks you, the consumer, to help us select a series of new potato chip flavors. We’ll engage with you across a range of platforms, crowdsourcing the insights necessary to keep all Lay’s snackers satisfied. Before you know it, we’ll all be living in a world full of flavor. 

If you’ve got any questions about this new initiative or about our brand in general, my line is always open. We’re very much looking forward to seeing what we can build together.”  

Notice how the presenter of this sales pitch uses a narrative to capture his audience’s attention. By placing the members of his audience in the shoes of someone dealing with a common problem — not having interesting enough snack foods at home — he is making his product relevant to the consumer. 

By soliciting his consumer’s input, he is guaranteeing that they’ll be satisfied with the results of the campaign. 

Lastly, we can appreciate how the salesperson’s playfulness with his language surrounding the product has the effect of putting his audience at ease, thus making them open to hearing new ideas.

#2 Booking Steve Wozniak as a Keynote Speaker 

This sales pitch, directed at people looking for a high-profile keynote speaker for their event, gets right to the point by telling you who the speaker is and how they gained notoriety. 

It continues by playing up Steve Wozniak’s many accomplishments, thus framing him as eminently qualified to speak at whatever event you may be holding. 

The pitch then speaks to Wozniak’s oratory skills, describing his presentations as “unforgettable” and “full of expert insight” on a range of topics. 

It even speaks directly to a likely academic target audience by mentioning Wozniak’s potential to inspire students in the STEM fields. 

Discover the Future of Conversations

#3 Oat-ly Drink Barista Edition

Oat-ly as a brand is well known for its unique voice and style. Conversational in tone, this sales pitch for Oat-ly’s Barista-Edition Oat Drink seeks to make a connection with its audience right off the bat, confidently assuming the reader is indeed a barista. 

While one may think this is a risky move in sales copy — one that might alienate a large portion of their audience — it’s actually an effective way to naturally boast about the product’s merits as a foamable oat drink. 

Overall, Oat-ly’s sales pitch for their Barista-Edition oat drink is an excellent example of how confident copy can win over your audience. 

#4: Habitat for Humanity “Who we are”

Habitat for Humanity partners with people in your community, and all over the world, to help them build or improve a place they can call home. Habitat homeowners help build their own homes alongside volunteers and pay an affordable mortgage. With your support, Habitat homeowners achieve the strength, stability and independence they need to build a better life for themselves and for their families. Through our 2020 Strategic Plan, Habitat for Humanity will serve more people than ever before through decent and affordable housing.

Habitat for Humanity is a charity organization that helps to build homes for disadvantaged people all around the world. The “Who we are” section of their website’s About page serves as a sales pitch for prospective philanthropists. 

The pitch begins by positioning Habitat for Humanity as a wide-reaching force for good. By emphasizing their experience in charitable home building, they’re assuring their audience that they know what they’re doing, and that their donation would be put to good use. 

A key part of this sales pitch is the use of the phrase, “with your support”. It quite directly highlights the integral role that charitable donations play in the work that Habitat for Humanity is able to do. Furthermore, by addressing the reader directly — “with  your  support” — an element of urgency is added into the mix. The use of this sort of language places this “Who we are” paragraph squarely in solicitous, sales pitch territory.

Start calling with a complimentary virtual phone number for 14 days free!

#5 “Sell me this pen” scene, The Wolf of Wall Street (2013)

This scene from the 2013 blockbuster movie The Wolf of Wall Street speaks directly to one of the core tenets underlying any and every sales pitch: the identification and fulfillment of a need. 

Unless your sales pitch clearly identifies the gap in the market that your product is attempting to fill, it will likely fall flat with your audience. In the case of the The Wolf of Wall Street scene, the final and best sales pitch comes from the salesman who makes his prospect’s need for his product painfully obvious. He’s able to do this by handing his prospect a piece of paper and asking him to sign his name. His prospect quickly realizes that in order to accomplish this task he needs a pen — exactly the product the salesman is trying to sell. 

Of course, not all businesses sell pens and identifying an effective way to highlight the need your product fills may prove difficult. It’s well worth the effort, though, we assure you. As we can see in the “Sell me this pen” scene, the most effective sales pitches are those that demonstrate the usefulness of their products through the quick and clear identification of need. 

#6 Alsace, France Tourism Brochure 

This rather whimsical sales pitch from an Alsace, France tourism brochure cleverly positions the region and its many attractions as the subject of some sort of collective fantasy. 

It’s a bold pitch, and one we’d argue is quite effective. Part of the attraction of travel is the chance to discover new and magical places. This sales pitch plays up the “magic” of Alsace and invites its audience to live out their dreams there. 

There’s an important takeaway here for salespeople, and it’s this: try as best you can to associate your product with a widely-recognized ideal. 

Say you’re selling sponges. Is it more effective to develop a sales pitch that highlights the quality of the material from which your sponges or made? Or would you be better off describing and showing images of spotless dishes and silverware that were cleaned using your sponges? 

We’d argue that the spotless kitchenware pitch — the ideal that your product will help customers achieve — is the more effective sales strategy. 

So whether you’re selling a dream-like holiday destination or a set of sponges, make sure your audience knows what your product can help them achieve. 

#7 FlixBus Holidays Email 

This email campaign from FlixBus demonstrates the utility of timeliness and urgency in sales. The lead text in the email is, “December is just around the corner… Time to plan your holidays!”. This kind of marketing message is effective because it takes advantage of the season, and has the added benefit of being extremely easy for a marketing team to organize. All your team would need to do is draft the email message and schedule it to be send one month before the holidays.   

#8 Citi Bike membership 

This sales pitch for NYC-based Citi Bike bicycle sharing program is jam-packed with useful information for potential customers. First, it breaks down the price of a membership to per-day cost. This is effective because it makes the membership seem supremely affordable. Next, it speaks to the health benefits of staying fit, something one can easily achieve by riding a bicycle regularly. The pitch continues by noting how more people riding bikes means less people driving cars, which is a net benefit for the environment. Finally, the audience is made aware that riding a bicycle in a traffic-jammed city like New York is often a quicker, more efficient way of getting around. Taken as a whole, this sales pitch demonstrates the effectiveness of giving your potential customers as much information as possible. People appreciate it, and feel secure knowing they have all they need to make an informed decision about using your product or service. 

#9 Apple product pitch 

This simple, straightforward pitch begins with a two-sentence, eye-catching headline: “The best experiences. Only on Apple.”. The first sentence is confident, and sets the tone for the whole pitch. The product, Apple, should be associated with the best experiences, ful stop. Furthermore, these “best experiences” can only be had with Apple. Pretty compelling message, huh? The pitch continues by describing the many benefits of using Apple products, with a focus on high-quality entertainment. Overall, the pitch makes clear the benefit of being confident in your sales pitch copy. 

#10 Wondery Podcast Network

The Wondery podcast studio produces a wide-range of narrative podcasts, mostly focused on the historical drama genre. This pitch, on their website’s “about” page, starts off with a definition of the product. Notice how they use the phrase “binge-worthy”. Though it has become a sort of buzzword in audiovisual content production, it does speak strongly to the quality of content Wondery produces. The pitch goes on by highlighting several awards that the studio has won for its podcasts. A key takeaway from the pitch is its natural incorporation of the company’s slogan, “feel the story”. As a general rule, slogans are an effective means of ensuring your company’s messaging maintains a consistent tone throughout all of your various communications channels. 

The Bottom Line

We hope our breakdown of how to craft effective sales pitches and the examples we analyzed will help you to more easily come up with your own. 

After you’ve drawn up a clear, concise sales pitch, the next step will be to disseminate the pitch to your target audience. For this, you’ll need an easy-to-use, all-in-one communications platform. Lucky for you, we’ve got just the thing. 

CloudTalk  empowers salespeople all over the world to connect with prospects on crystal clear, jitter-free calls. It also helps marketers more efficiently schedule and execute campaigns with its bevy of useful automation tools and integrations to today’s most popular CRMs.  Want to see CloudTalk’s powerful features and integrations for yourself? Try a  14-day free trial  today, absolutely free.

What to read next

Recommended for you

World-class articles, delivered into the your box.

Zero spams. True articles.

Offices & Representatives

150 West, 25th Street, RM 403

10001, New York City,
 New York, United States

Canada Suite 283, 123 Edward St, Toronto M5G 1E2 Canada +1 647 724 4714

Brazil Rua Sergipe, 1440 Andares 5 Savassi, Belo Horizonte - MG, 30130-174, Brazil +55 11 4680-2723

UK 5 Merchant Sq, London W2 1AY, United Kingdom +44 20 3868 0167

Mexico Anillo Perif. 3720, Jardines del Pedregal, Álvaro Obregón, 01900 Ciudad de México, CDMX, Mexico +52 55 4170 3698

Germany Neuturmstraße 5, 80331 München, Germany +49 32 221099159

Spain Pg. de Gràcia, 17, L’Eixample, 08007 Barcelona, Spain +34 911 98 79 28

Portugal R. Alexandre Herculano 50, 1250-011 Lisboa, Portugal +55 11 4680-2723

Prague office Václavské nám. 47 110 00 Prague Czech Republic +44 20 3868 0167

Bratislava office Bottova 7939/2A 811 09 Bratislava, Slovakia +44 20 3868 0167

Integrations

• Inbound Call Center
• Outbound Call Center
• Business Phone System

About CloudTalk

• Request a free trial
• Brand Assets & Newsroom
• International numbers
• SMS / Text messages
• Improve Call Flows with IVR Technology
• Call Center Analytics
• Call Center Recording
• Interactive Voice Response
• Call Monitoring
• Click to Call
• Smart Dialer
• Power Dialer
• Comparison overview
• Aircall Alternative
• JustCall Alternative
• RingCentral Alternative
• Five9 Alternative

Get Started

• Contact sales
• Download app

+44 20 3868 0167

+1 888-487-1675

+1 647 724 4714

+34 911 98 79 28

+49 32 221099159

+55 11 4680-2723

+52 55 4170 3698

+32 2 808 12 83

+41 43 508 21 35

+40 31 630 0197

+60 3-4065 2168

+61 2 8311 6777

+48 22 292 25 18

© 2024 CloudTalk. All rights reserved. Various trademarks held by their respective owners.

Service status

Privacy Policy

Terms and Conditions

The Perfect Sales Pitch: Examples, Templates, and Best Practices

Table of Contents

Buyer’s today do their research. A recent study shows that 96% of prospects research companies and products before engaging with a sales rep. What does this mean for your sales pitch? It’s not enough to regurgitate key points from your website or speak to widely available data.

As a seller, you need to position your offering in a way that truly resonates with the buyer’s pain points. To do that, you need to understand their business, their needs, your competition, and a myriad of other factors. But it’s easier said than done. Forrester highlights a striking gap: 73% of sales reps don’t quite grasp their client’s business needs, and only 27% of buyers believe that sales reps have adequate knowledge of their business.

With so much of the buyer’s journey happening digitally, sellers are in a unique position to make their pitch as meaningful as possible , reducing purchasing regret and increasing customer retention.

Delivering a compelling sales pitch is both an art and a science. In this blog you’ll discover the most important components of an effective sales pitch, best practices, as well as sales pitch examples for different scenarios.

What Is a Sales Pitch?

A sales pitch is a quick, punchy presentation to showcase your product or service’s value, often done in under two minutes. You might pitch over a call, in a cold email, during a meeting, at networking events, or even in an elevator. Hence the term, elevator pitch .

Main Components of a Sales Pitch

What should you say in a sales pitch? A lot of this depends on the audience and your research. Regardless of channel and exact words, every successful sales pitch has six main components.

• Curious about boosting your revenue?
• Did you know that 60% of CEOs feel…?
• I noticed you’re also into [shared interest]—small world!
• Here’s the scoop—no time wasted.
• Great seeing you at [event]!
• Problem: Identify and articulate the key challenges your prospect is facing. Make it relatable. For example, “Are your sales enablement processes inconsistent?”
• Value proposition : Clarify the unique benefits of your product or service. Say something like, “Our solution gets new employees onboarded in half the time, boosting your team’s productivity.”
• Solutions: Detail how your product solves the identified problems. “Imagine this—our solution integrates into your existing system, making your workflow a breeze.”
• Social proof: Back up your claims with evidence. David Hoffeld , in The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal , explains that using social proof assures prospects that buying your product is safe. For example, consider mentioning something like: “I have a client in your industry that has revolutionized its sales training and onboarding processes. How about I send you their case study?”
• “Would you be interested in exploring ways to boost your revenue together?”
• “How about a quick chat to dive deeper into this?”
• “I’d love to connect and discuss this further. What does your schedule look like next week?”
• “Got a minute to explore some exciting opportunities?”
• “Could we grab a quick call next Tuesday to talk about this?”

How to Craft the Best Sales Pitch?

Create a great sales pitch with solid research, focusing on the customer, weave in storytelling, and add value. This will make all the difference in your sales process . With proper preparation, your sales pitch will hit the mark, truly resonate, and set you apart from the competition.

Here’s how to build a compelling pitch that speaks to your prospects:

1. Do Your Homework and Research

Many buyers feel that salespeople don’t understand their needs. Take the time to research their company, and check LinkedIn or other social media platforms for common interests and current challenges. You must find the problems and then solve them. Dig into how they make purchase decisions, who is involved, the obstacles they face, and your role in the entire process.

2. Frame It Around the Customer’s Needs

Center your pitch around what matters most to the customer and demonstrate how your solution addresses these needs. Make it all about them rather than your product.

Consider using a solution selling or consultative selling approach, which focuses on building customer relationships and providing value.

3. Tell a Story

“ Stories are remembered up to 22 times more than facts alone ,” Stanford professor Jennifer Aaker said. Use storytelling to capture attention early and make your pitch memorable. Start with a compelling hook, weave in a narrative highlighting the problem and solution, and use visual aids to enhance your story.

4. Personalize Your Sales Pitch

Don’t use a generic sales pitch because 71% of consumers expect companies to deliver personalized interactions , while 76% get frustrated when this doesn’t happen. While most reps use CRM or automation tools or work off a base pitch template, that template should change based on how you are delivering your pitch and who it’s going to, whether it’s a CMO, VP, or head of legal. This will show that you care and have done your homework.

5. Connect Your Pitch to Stats and Data

We did say that buyers like stories but try to weave credibility in using supporting data, stats, customer stories, and testimonials. Use these stats to back up how your company is an expert in an area that provides value. This is a great way to gain credibility and build trust.

6. Switch Up Your Sales Pitch

Keep your pitch dynamic using different styles, such as beginning with a question, using one word, or catchy subject lines. This variation helps maintain the prospect’s interest and can make your message more engaging. You might find one style that works best after testing them out.

7. Appeal to Emotions

Understand your prospects’ motivations and concerns. Craft your pitch to resonate with what you find by using buyer psychology and appeal to buyer personas using psychological triggers like social proof, authority, scarcity, and reciprocity.

8. Keep Pitch Length in Mind

Adapt the length of your pitch to fit the communication method, whether it’s a quick email, a cold call, or a more extended sales presentation. Sales email pitches should be concise, typically under 200 words, while calls should only be a few minutes of engaging dialogue—as short as an elevator ride—to maintain attention without overwhelming prospective clients.

A study by Constant Contact found that emails with around 20 lines of text and three or fewer images achieve the highest click-through rates. Similarly, TED Talks limit presentations to 18 minutes to keep audiences engaged. You can convey your message without compromising time and interest by tailoring your pitch length to the channel and audience.

9. Practice Your Delivery

Regular practice is key to a smooth, confident delivery. Incorporate pitch practice into onboarding and ongoing training to help sales teams refine their approach and stay sharp.

It’s important to organize regular pitch practice sessions where reps can present to their peers or supervisors acting as potential buyers. Try using different scenarios and customer personas to make the experience more realistic. Record these sessions for later analysis and provide structured feedback on language use, persuasion techniques, and handling objections.

10. Anticipate Questions and Objections

Be ready to handle need, urgency, trust, and money objections. In complex sales, this requires building a case to overcome the objections rather than quickly plowing through them without listening and understanding. When it comes to competitive questions or objections, have battle cards or SWOT analyses available as quick reference points.

11. Follow-Up

Keep the momentum going after your pitch. Contact your prospect to address any questions, provide additional information based on new learnings, and reinforce value. Timing is key. Don’t rush it, and don’t wait too long, either.

Digital sales rooms can play a key role in your follow-up strategy. These refer to highly personalized virtual spaces tailored to each prospect. It packages all relevant content—from your sales deck and product pitch to case studies and whitepapers. Prospects can explore the provided content at their own pace, revisit important information, and even share it with other decision-makers within their organization. This makes the sales process more efficient, leading to quicker decision-making.

Sales Pitch Examples That Capture Customer Attention

What does blending all these components into one sales pitch look like? Sales pitches come in various flavors, such as phone calls, emails, follow-up outreach, or full-blown presentations. Regardless of the format, the goal remains: grab your prospect’s attention and guide them through the sales funnel. Here are some sales pitch templates you can use:

Phone Sales Pitch

A phone sales pitch is a quick and direct approach to engage prospects via phone. The goal is to capture interest with a hook, focus on the prospect’s needs, and schedule a follow-up meeting or call. For example, “Hi [Prospect’s Name], this is [Your Name] from [Your Company]. I noticed that [Prospect’s Company] is focusing on [specific area], and we’ve helped companies like yours achieve [specific benefit]. Can we schedule a call next week to discuss how we can help you achieve similar results?”

Email Sales Pitch

Did you know that 80% of buyers prefer email communications ? Use that to your advantage by crafting a great email pitch . Focus on developing a catchy subject, personalizing the opening line, highlighting differentiators, and finishing with a CTA. Below is an example that might get them to respond or set up a meeting.

Elevator Pitch

An elevator pitch is a concise summary of your business or product, typically delivered in 30-60 seconds, like an elevator ride. During the pitch, you want to quickly convey the value of your offering to spark interest and create a strong first impression. For example, you might say, “Did you know 75% of businesses struggle with unorganized workflow, wasting a lot of time and resources? Our product eliminates this chaos. It simplifies workflow management, enhances productivity, and reduces overhead costs. Unlike other solutions, ours boosts efficiency by 40%, proven by our customer success stories.”

Sales Presentation Pitch

A sales presentation pitch, which also includes your sales deck, shows the value you bring to the customer. It should answer “why buy,” “why buy from us,” and “why buy now.” Tailor your pitch deck to meet your audience’s needs and avoid sharing unnecessary details to fill time.

• Introduction (1-2 minutes): Greet and introduce yourself and your company and share a compelling fact or statistic.
• Problem statement (2-3 minutes): Using data or anecdotes, define the main challenges your prospect faces.
• Solution overview (3-4 minutes): Present your product/service as the solution, highlighting unique selling points.
• Unique selling proposition (3-4 minutes): Detail key features and benefits, and explain what differentiates you from competitors.
• Case studies and social proof (2-3 minutes): Share success stories from similar clients.
• Demonstration (optional) (3-4 minutes): Provide a brief demo if applicable.
• Q&A session (2-3 minutes): Address questions and objections.
• Call to action (1-2 minutes): State the next steps clearly and provide contact information.
• Conclusion (1 minute): Recap key points and thank the prospect for their time.

Website Sales Pitch

This type of sales pitch involves content on your website designed to attract and convert visitors using a form to request a demo, call, or purchase the product. Use unique and valuable sales collaterals and calls to action. Include a variety of content that aligns with all sales funnel stages, including whitepapers, testimonials and case studies, and product documentation.

Follow-Up Pitch

Use a follow-up pitch after your initial interaction to maintain interest and move the prospect closer to a decision. You will remind the prospect of your offer and encourage them to engage further. Reference an anecdote from the previous interaction to show continuity and personal attention.

For example, “Hi [Prospect’s Name], I hope you’re having a great week. I ran across this case study from [Client], who achieved [result] using our solution. Do you have time this week to discuss the next steps? Best, [Your Name]”

Crafting Better Sales Pitches With Highspot

Sales pitches don’t need to feel uncomfortable. Armed with these creative sales pitch ideas and techniques, you can design a pitch that resonates perfectly with your target audience. This ensures your approach is flawless, captivating your buyers and consistently moving them to the next stage of the sales process.

Highspot’s AI-powered buyer engagement software helps sales reps confidently create sales pitches that build meaningful relationships with potential customers. By understanding the key components of a good sales pitch, reps can effortlessly hook prospects and close deals faster.

Request a Highspot demo today.

The Highspot Team works to create and promote the Highspot sales enablement platform, which gives businesses a powerful sales advantage to engage in more relevant buyer conversations and achieve their revenue goals. Through AI-powered search, analytics, in-context training, guided selling, and 50+ integrations, the Highspot platform delivers enterprise-ready sales enablement in a modern design that sales reps and marketers love.

Related Resources

• Why You Need a Sales Enablement Platform
• What Customers Say
• Why Choose Highspot
• Calculate Your ROI
• Guiding Principles
• Privacy Policy
• Privacy Settings
• Trust Center
• Do Not Sell or Share My Personal Information
• Sales Content Management
• Sales Plays and Playbooks
• Buyer Engagement
• Sales Training
• Sales Coaching
• Conversation Intelligence
• Integrations
• Sales Enablement
• Partner Enablement
• Financial Services
• Manufacturing
• Healthcare & Life Sciences
• Ebooks, Guides, and More
• Highspot in Action Videos
• Strategic Enablement Framework
• Definitive Guide
• Success Stories
• Events and Webinars
• Spark Community
• Highspot Marketplace
• United States (English)
• Canada (English)
• Deutschland (Deutsch)
• France (Français)
• United Kingdom (English)
• Australia (English)

Copyright © 2024 Highspot

• Sales Career
• Sales Process
• Sales Software
• Sales Management
• Sales Report
• Account Management

How to Create & Deliver a Sales Pitch (+ Examples)

Related articles, lead vs prospect vs opportunity: what's the difference, 52 lead generation statistics to consider in 2024, top 14 email nurture campaign best practices.

Selling Signals content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More .

A sales pitch is the long-form expression of your unique selling proposition (USP) that communicates the value of your offering to a prospect. Salespeople deliver soft sales pitches or shorter elevator pitches to prospects throughout the sales process, such as during a cold email or call. However, at the end of the nurturing phase of the sale, reps often deliver a more formal, final sales pitch via phone, email, or in-person meeting, transitioning the deal into the closing phase.

Sales Pitch Structure & Free Script

There is a specific structure you can follow to craft a formal sales pitch that effectively convinces a prospect to move into the closing phase of the sale. The crucial elements of the sales pitch are a segue from small talk into the pitch, the identification of the problem, an explanation of how a product or service will solve it, the benefits they’ll receive, and a CTA with next steps. It’s okay to rearrange components or add your own if you feel it produces a better pitch for you. 

Below are the classic sales script elements and structure:

• Segue Into the Pitch: Make a statement of confidence about your ability to help the prospect and ask them if they agree. Then transition into the pitch by framing it as a recap of the conversations you’ve had and the findings you’ve made.
• Identification of the Problem and Consequences: Use information gathered during the sales process to identify one or two primary problems your prospect needs to solve. Also, name a negative consequence of letting the problem remain unsolved.
• How Your Product or Service Provides a Solution: Briefly elaborate on how your product or service and a specific level or package solves your prospect’s problem.
• Positive Effects of Solving the Problem: Name a few of the biggest benefits that your prospect or their business will get once they purchase the solution.
• Strong CTA With Next Steps: End by laying out clear steps for your prospect to move forward with a purchase and ask them to take these next steps with you.

Typically, sales reps create one sales pitch script template that they can then tailor to fit each individual prospect before delivering it. This helps them sound confident while still allowing for personalization to each buyer’s unique situation. That said, we created a free sales pitch script article and template that you can tailor to each specific prospect you pitch.

If you’re looking for a smaller, more generic pitch that you can deliver to cold leads in under 30 seconds , check out our article about creating an elevator pitch . Most sellers choose to write the sales pitch first, then shorten it into an elevator pitch, but you can also write them separately.

How to Create Your Own Sales Pitch

There is a process you can follow to write a successful sales pitch. First, create your USP and build a sales pitch template. Next, pick which of your prospect’s problems and goals you’re going to focus on addressing in the pitch. Write down the costs of not solving the problem, the benefits of solving it, and an explanation of how your solution fixes the issue. Lastly, write your sales pitch script and then turn it into an elevator pitch.

More specifically, here are the eight steps to create a sales pitch:

• Craft Your USP: Identify what makes you different from the competition, then turn that into a polished unique selling proposition.
• Write Your Sales Pitch Script Template: Create a script template from scratch or find a template and modify it to fit your needs.
• Review the Prospect’s Main Problem and Goal: Look back on the calls and emails you've had with your prospect to fully remember their key pain point and goal.
• Name Some Negative Consequences of Inaction: Figure out how the prospect's business will be affected if they choose not to solve the problem.
• Write How Your Solution Solves the Problem: At a high level, explain how your solution works to eliminate their problem or reach their goal.
• Pick Three Benefits the Prospect Will Receive: Identify the top three ways your prospect will benefit from buying your solution.
• Write the Pitch Components to Create a Personalized Script: Write your segue into the pitch plus the problem, solution, and benefits, and end with a CTA.
• Write Your Elevator Pitch: Turn your fleshed-out sales pitch into a shorter elevator pitch to use on cold calls or at networking events.

Below, we've written a more in-depth explanation of the steps for creating your pitch:

1. Craft Your USP

Your USP describes why your product or service is better than the competition. Having a USP as your starting point makes writing the full sales pitch easier. We wrote a guide on how to create your USP . Check it out for the steps for writing one, including identifying your differentiator, turning it into the best USP, then using that USP in your messaging. Also included are the common value propositions expressed in the most effective USPs and examples from real companies for inspiration.

2. Write Your Sales Pitch Script Template

A sales pitch script is a customizable document that guides you in writing your pitch by telling you what main components you need to hit and what information about your prospect you should include. You can either use a premade script template and modify it to your needs, or you can start from scratch. If you build your own, ensure that you hit the five crucial elements of a sales pitch script (segue, problem, solution, benefits, and CTA).

Below is our free generic sales pitch script template:

3. Review the Prospect’s Main Problem & Goal

Consider the prospect’s main goal and the key problem preventing them from reaching it. Review your notes, especially from the discovery call, and emails with your prospect to refresh yourself on their main issue and goal. Knowing these before you start writing will help you create a script that expresses your business’s value in a way that’s meaningful to this specific prospect.  

4. Name Some Negative Consequences of Inaction

Brainstorm ways that the prospect will suffer if they don’t buy your solution. Including this in the script will raise the stakes and give them more reason to purchase quickly. For example, a negative consequence of not fixing an outdated business website might be that visitors hop right off and head to the competition’s sites. Playing to your prospect’s fears and worries increases the likelihood that they’ll have an emotional response to your pitch. 

5. Write How Your Solution Solves the Problem

Next, in 1–2 sentences, explain how your product or service works to remove this prospect’s main challenge. Before this formal pitch, you’ve likely already given them a demo or presentation, so keep the mechanics surface level. There’s no need to get overly technical. Just jog your prospect’s memory. Name the 1–2 relevant features or services that directly solve the issue. Including this in the pitch will help them believe that your solution makes sense and will work. 

6. Pick Three Benefits the Prospect Will Receive

Think of three benefits that your prospect will receive once they buy the solution. Your marketing materials likely list numerous benefits of your product and service, but pick just the three that will relate most to your buyer. Relatable means they help the buyer reach their specific long-term goal or they are something the prospect has already mentioned they want.

For example, a prospecting tool rep selling a VP of sales might say “your team will find better leads, research them more quickly, and send better emails, enabling you to reach your revenue targets.” Placing three benefits in the pitch serves to further excite the prospect and raise the chances they say yes to the purchase when you ask for the sale at the end of your script. 

7. Write the Pitch Components to Create a Personalized Script

Now, referencing all the notes you’ve jotted down, write out each of the sales pitch components we discussed earlier in this article. This is where you really dig into and personalize the segue, problem, solution, benefits, and CTA:

• Segue Into the Pitch: Craft a transition into the pitch by restating the problems and goals of the client.
• Identification of the Problem and Consequences: Write your prospect’s key problem and negative consequences of inaction in a compelling way. 
• How Your Product or Service Provides a Solution: Remind the prospect how your solution will solve their problem in 1–2 sentences. 
• Positive Effects of Solving the Problem: List a few of the biggest benefits and state how it will help them reach their goal. 
• Strong CTA With Next Steps: Write a call-to-action that asks them to take next steps with you.

If you’re using a sales pitch template, you can simply fill it out, or just use it as a guide. Regardless of your approach, you should now have a written personalized sales pitch that you’ll be able to deliver to your prospect in 2–3 minutes. Also, consider checking out our article on unique sales pitch ideas culled from sales experts to find ways to enhance your current sales pitch.

8. Write Your Elevator Pitch

Having an elevator pitch in your back pocket will make it easy for you to quickly explain the value of your product or service to a potential buyer when you’re short on time. Delivered in under 30 seconds, the elevator pitch keeps only the bare necessities of your sales pitch: the identification of a common problem you solve, how your product or service solves it, and a CTA. Check out our guide on how to create an elevator pitch for the exact steps and examples.

After you're comfortable with how you've written your sales pitch, it's time to prepare to deliver it to your prospect, then actually give your pitch with confidence.

How to Deliver Your Sales Pitch

Once your sales pitch is written, choose when to deliver it, practice saying it out loud, and set up the meeting space with any sales materials. Lastly, hold the sales meeting, begin with some small talk to lighten the mood, transition into and deliver your written pitch, and make your CTA.

These are the key details on the steps for delivering your sales pitch:

• Choose When to Deliver Your Sales Pitch: Understand when your prospect is ready for a sales pitch so they respond well to it.
• Rehearse Your Sales Pitch Script: Practice the pitch you've written so you can sound as natural and confident as possible.
• Gather Your Sales Materials: Prepare any physical or digital visual aids, and get the room ready if you're pitching in person.
• Begin the Sales Meeting With Small Talk: Be friendly with the prospect rather than diving straight into business so you come off as a helpful peer.
• Start Your Sales Pitch by Framing It as a Recap: Segue into your pitch and explain what you've learned about the prospect and their needs.
• Deliver Your Sales Pitch: State the problem, the consequences of not fixing it, the ways in which your product solves the issue, and the benefits it'll bring.
• End Your Sales Pitch With a Call-to-Action: State the next steps and ask your prospect to take them with you.

For more depth on these seven steps, expand the below:

1. Choose When to Deliver Your Sales Pitch

You will likely deliver your formal, hard sales pitch at the end of the lead nurturing phase of the sale, when the prospect is already familiar with your solution and in a buying mood. But, how do you tell if the lead is in the mood to make the purchase? Refer to your call notes and history with the prospect and look for buying signals.

Below are some buying signals that indicate your prospect is ready to enter the closing phase:

• The Prospect Asked Questions About Price: If the prospect has asked you about pricing, they’re probably starting to think about following through with the sale. 
• The Prospect Wanted to See Case Studies: When a prospect expresses interest in learning how their peers are using the solution, it means they’re looking to buy. 
• The Prospect Asked for Agreement Terms: Buyers will often only ask for terms and conditions if they’re truly considering making a purchase. 
• The Prospect Expressed Interest in One Solution: If they've narrowed down their search to one of your packages or tiers and implied that they liked it, they're likely considering buying. 
• The Prospect Asked a Bunch of Questions: If the prospect is digging deep into the specifics of a service or product, it’s a safe bet that they're excited about it.

Once you know it’s a good time to pitch, set a meeting with the prospect. This could be a phone call, in-person, or video conference meeting. Do what you find most comfortable. You might already have a meeting on the calendar if you closed out your last call in that way. If not, tell them you’d like to call to review the solution and answer their final questions. If they're as interested as you expect based on buying signs, they should accept.

2. Rehearse Your Sales Pitch Script

Before your meeting with your prospect, practice saying your pitch out loud to yourself and to a peer a couple of times so that you memorize it. If you’re using a sales deck or other sales materials, practice with them as well. Also, if there’s a specific office room where you’ll pitch, practice in there so you start to feel comfortable in the space. When you practice, you’ll become more confident, emotive, and articulate, which will make your sales pitch more impactful.

3. Gather Your Sales Materials

You don’t need to have materials when you pitch, but some salespeople might use a visual aid such as a sales deck or a handout to make parts of the pitch more engaging or clear. They might also use props or recorded demos to better illustrate what they say during the pitch. For example, a SaaS salesperson might show a video of how a software feature solves the prospect’s specific problem after explaining it. If you go this route, set everything up beforehand.

4. Begin the Sales Meeting With Small Talk

Once you and your prospect are in a meeting together, initiate a bit of small talk before getting down to business. This lightens the mood. Small talk can be as simple as asking them what they’ve been up to in their personal lives since you last spoke. You could also bring up some industry news they might find interesting. Regardless of the topic, the goal is to get them in a friendly state of mind so that they’re more likely to trust you and say yes to your pitch. 

5. Start Your Sales Pitch by Framing It as a Recap

The best way to start your sales pitch is to ask your prospect if they’d like to hear a recap of what you and they have learned throughout this sales process. The recap will be your pitch, highlighting their problem, how you solve it, and more. But this transition into the pitch is much smoother and softer than saying “Alright, I’m going to give you the hard pitch now.” Instead of setting up their defenses, the prospect should remain relaxed if you use a softer approach.

Here’s an example of how to start your sales pitch:

Segue into the sales pitch from free template

6. Deliver Your Sales Pitch

Now that the prospect has agreed to hear a recap of the sale so far, start delivering the pitch as you’ve memorized it. Begin by naming their goal, the problem you’ll solve for them, and the negative consequence of not fixing it. Then explain how your solution solves the issue, and share three desirable benefits they’ll receive if they decide to buy your product or service. At this point, they should be excited about the opportunity. All you have to do now is ask for the sale.

Delivery of the sales pitch from free template

7. End Your Sales Pitch With a Call-to-Action

Finish the sales pitch by briefly explaining the next steps in the purchasing process (e.g., you send over a contract). Then, ask the prospect if they’re ready to move forward with these next steps. This is a straightforward approach to asking for the sale that works well. If the prospect says no, they’ll tell you why, and then you’ll have to overcome objections. But, that’s okay. The objections illuminate a pathway to the close — you'll know the hurdles you have to overcome.

Strong CTA & next steps from free template

As you practice creating and delivering your sales pitch, you'll sound more natural to your prospects and should find more and more success.

Additional Reading:

We wrote an article on how to ask for the sale , which explains different phrases and questions you can use to ask the prospect to buy your product or service. Some will fit well at the end of a sales pitch, while others are good to use later by first making your sales pitch, then sending a proposal, then using these phrases and questions to close out the sale.

5 Best Sales Pitch Examples

Sales pitch examples can help you form your own sales pitch by providing you with inspiration, verbiage, and tactics. The below examples follow our ideal script structure for the most part. If the example pitches do invert or rearrange the structure, it’s only slightly. Read on to see sales pitches for products, services, marketing services, car sales, and insurance sales. 

Product Sales Pitch

Service sales pitch, marketing sales pitch, car sales pitch, insurance sales pitch.

This example depicts a software salesperson pitching a CRM product to a prospect. It focuses on reminding the prospect about their needs and mentioning the features that provide for those needs. The pitch also follows the ideal sales pitch structure we laid out earlier. To end, the pitch asks the prospect if they’re ready to move forward with the next steps of the sale.

Segue Into the Sales Pitch: “To summarize, you told us that you need a better way to track your leads and clients because you’re currently using excel and this system is becoming incompatible with your growing business.”

The Key Problem: “Specifically, you mentioned you want to be able to score leads automatically because inbound leads have increased drastically, overwhelming your sales team.”

The Solution and How It Works: “Our CRM is therefore perfect for you. Not only does it have one of the easiest to use contact management features around. But, as you’ve seen, it also has an incredible lead scoring component that allows you to set up your own rules so that leads are marked qualified according to your standards. Plus, leads will be routed to the right sales rep automatically, according to the size of the account.”

The Benefits: “That means your sales team can spend less time trying to stay organized and vetting leads, and more time talking with qualified potential buyers.”

The Call-to-Action: “We’re very excited about the opportunity to serve your growing business, and we are confident in our ability to do so. That said, next steps would be to send over a proposal. Are you ready to move forward with this?”

This service sales pitch shows a plumber pitching a homeowner about their service after the plumber has evaluated and diagnosed the issue. The pitch describes the main problem, how they’ll solve it, and the cost, which the plumber justifies with the many benefits the homeowner will receive.

The Key Problem: “Alright, so I checked your pipes and it seems one is extremely clogged down in your basement. That’s what’s causing all the flooding in your sink and dishwasher.”

The Solution and How It Works: “To restore things to normal, I have to get in there, put the snake through, and clean up the mess. Now, our rate for this type of job is $250.”

The Benefits: “It’s well worth the price. Once it’s done, you’ll have full use of your sink and dishwasher, while also avoiding other possible problems like a backup and basement flood. And your pipes will be as good as new, so your system won’t need a procedure like this for a long time, if ever again.”

The Call to Action: “Next steps would be to get to work. I have all the tools I need for this job in the truck, and some free time on my schedule. How does that sound?”

This is an example of a service sales pitch that someone at a marketing or content agency might deliver to a prospect. It follows the ideal sales pitch structure by beginning with the prospect’s main issue and then telling them how the service will help them overcome the issue and provide other benefits that will help them reach their goal. The pitch ends with an assumptive call-to-action that asks the prospect when they want the contract sent over.

The Segue Into the Pitch and Problem: “So, Mike, from our multiple conversations it’s become evident that your team lacks the bandwidth to engage in the keyword research and writing necessary to create a blog that generates leads for your business.”

The Solution and How It Works: “And we found that our golden package, where we create a content plan and write eight posts per month, was the perfect way to build your blog.”

The Benefits: “In just 8–10 months, your website will have double the traffic, as we’ve done successfully for {Reputable Company A} , who's also in your industry. Not to mention, you’ll also have more content to send to potential leads and share on social media, both of which will help you reach your ultimate goal of generating more leads.”

The Call-to-Action: “That said, next steps would be for us to send a proposal outlining the specifics of the project. When would you like us to send this over?”

This car sales pitch example would likely be delivered at a dealership, either while standing next to the chosen car or sitting at the sales rep’s desk. The pitch focuses on reminding the prospect of what they wanted, then explaining how the chosen car satisfies those desires. Near the end of the pitch, it also uses an expiring 10%-off sale to create some urgency, which is helpful if a seller wants to close the deal at the lot before the prospect leaves to mull it over.

Because many people come into a dealership and leave with a car on the same day, this sales pitch jumps straight to starting and wrapping up a deal close rather than sending a proposal.

Restating the Prospect's Needs: “From our earliest conversations, you explained that you needed a car that wouldn’t break the bank by requiring repairs and frequent gas fill-ups. You wanted something reliable and energy efficient, because from past experience you know those costs add up.”

The Solution and Its Benefits: “ We found that the {Car Model} fits your needs perfectly, and even has one of the best safety ratings in the industry — something I know family men like you and me prioritize. You took it for a test drive and loved it, and we’re currently in the middle of a 10%-off sale, ending in two days.”

The Call-to-Action: "Are you ready to move forward with the paperwork?”

This insurance product sales pitch example is one a health insurance salesperson might deliver to a prospect who is considering buying their plan. The main pain point the salesperson solves is the high cost of their current plan. The seller also brings up a few other features of the plan that the prospect mentioned in previous conversations. Effectively following the ideal pitch structure, this pitch should work to close an insurance deal.

The Key Problem: “So, one of your biggest problems with your current provider is that you feel you’re paying too much and receiving too little in return. After talking with you and learning about your situation and needs, I’m completely in agreement.”

The Solution, How It Works, and Benefits: “ Our silver plan is 30% the cost of your current plan and offers you the free annual routine checkups you said you wanted as well as lower costs on your medications and a lower max out-of-pocket cost.”

The Call-to-Action: “That said, I think you’ll save a lot of money with this plan and also have better health care. Would you like me to go over the paperwork with you?”

As you can see, some of the examples follow the five-component script structure to a T, while others switch it up a bit so it's appropriate for the unique situation. When you create and fill out your script template, modify it to fit the needs of your business and your relationship with each prospect.

Tips to Improve Your Sales Pitch

Whether you create your own sales pitch from scratch or use a template, there are some best practices you can follow to ensure it influences your prospects to make a purchase. They are speaking with confidence, name-dropping well-known customers, trying new sales pitch formats, and addressing common objections in your pitch. Let’s take a closer look at each tip.

Speak With Confidence

Your pitch will have a greater impact if you deliver it with confidence. Practice multiple times before pitching so you won’t worry about messing up. As you speak, stand up with good posture. If you’re sitting, sit up straight and take up space. These positions make you feel powerful, and you’ll speak in a more confident tone, which your prospect will pick up on.

Try Name-Dropping Reputable Clients

During your pitch, it can help to mention big name clients that trust you in order to build more credibility. As for where to drop these names in your pitch, it’s best to do it after you’ve discussed how you’re going to solve the person’s problem. You could say that reputable company X used this same feature to fix their similar issue. That example can help the prospect push through any final disbelief and feel ready to buy.

Test New Sales Pitch Formats

Make small adjustments to your sales pitch structure and measure the results. For example, try phrasing your call-to-action as “Want me to walk you through the pricing tiers?” instead of “Are you ready to move forward with the sale?” Try that with 10–20 prospects and see if it makes a positive or negative difference. This frequent testing ensures you’re always working toward an optimized sales pitch.

Preemptively Address Likely Hesitations

Address any common objections you hear in your pitch. You might also suspect that a specific prospect has a concern they mentioned previously in the sales process, like, “Last time we used X, we didn’t get any training.” Even if you handled the objection earlier, bring it and your rebuttal up one final time to reassure them. These tactics raise the chances the prospect will be ready for next steps.

If you follow the above tips, your sales pitch will progress toward optimization and you’ll progress toward mastery over it. Your quality pitch can then be used for other purposes, such as to help establish your product positioning .

Frequently Asked Questions (FAQ)

Is a sales pitch different than an investor pitch.

Sales pitches are similar to investor pitches in that your goal is to convey the value of your product or service in roughly the same time and format. Sales pitches are different, however, in that the intended audience are prospective customers who may buy your solution, whereas investor pitches are intended for people looking to make an investment in your business for a return on their money. For more, check out this article on the do's and don'ts of investor pitches .

What’s the Difference Between a Sales Pitch & an Elevator Pitch?

An elevator pitch is the shortened version of a full sales pitch. It can be stated in under 30 seconds when you have a time constraint, such as at a networking event. The sales pitch on the other hand is longer, typically 2–3 minutes in duration, and is delivered to later-stage prospects. Unlike the elevator pitch, which is general and appeals to almost any lead, the sales pitch is personalized and addresses the needs of one specific prospect.

Both, however, have the goal of moving a potential buyer forward in the sales process, and they do so by stating a problem, positioning their product or service as the solution, and making a CTA.

Bottom Line: Sales Pitch

A sales pitch is a 2- to 3-minute long statement that explains to a prospect why they should buy a product or service. It usually falls toward the end of the lead nurturing phase , enabling the seller to personalize it to the prospect using information they’ve learned throughout discovery, presentations, and other conversations. Your sales pitch is often the most important short speech you’ll give in the sale and helps move prospects into the deal close phase, so make it count.

Get the Latest Articles Delivered to Your Inbox

Check out our recent and related articles on the topic

Learn the differences between leads, prospects, and opportunities. Understand how to turn leads into prospects and opportunities.

Lead generation is an important part of any successful sales strategy. Check out these 52 lead generation statistics to help you get ahead.

Email nurture campaigns are an effective way to engage leads. Learn sales experts' 14 best practices for successful email nurture campaigns.

7 Best Lead Generation Companies in 2024

Looking for the best lead generation companies for prospects? Explore the top seven lead gen companies and learn how they generate leads.

Best Lead Scoring Template for Effective Qualification

Lead scoring is essential for driving effective marketing efforts. Use our lead scoring template to support your goals.

B2B Lead Generation: Process, Benefits & Strategies

B2B lead generation helps you identify, target, and qualify prospects. Learn the process, tools, and benefits for inbound and outbound success.

PPC Lead Generation: How to Generate Quality PPC Leads

Learn the strategies for generating PPC leads. Discover the best practices for successful lead generation campaigns.

Top 6 Lead Nurturing Strategies for 2024

Lead nurturing is essential to customer success. Check out the top six strategies to help drive conversions and get more qualified leads in 2024.

How to Find Decision-Makers in a Company

Finding the right decision-makers in a company can be a challenge. Learn how to identify and reach out to the right people in an organization.

Subscribe to Our Blog

Stay up to date with the latest marketing, sales, and service tips.

10 Amazing Sales Pitch Examples (and Why They Are So Effective)

Bluleadz Marketing | August 23, 2019 | Sales Strategy | 8 min read

Quick Links

• 1.   What It Is
• 2.   Pitch Ideas
• 3.   How to Write One
• 4.   Best Examples

Anyone in sales will tell you that the job requires a lot of skills . You have to be empathetic and capable of building relationships with prospects and clients. You also need to be a strong communicator, listener, and presenter.

But first and foremost – you need to be confident.

Confidence helps in every aspect of the job, especially when it comes to delivering a sales pitch.

What Is a Sales Pitch?

Also known as an elevator pitch, a sales pitch is the idea of conveying a message in a short amount of time. As if you’re riding in an elevator with a prospect, for example.

You couldn’t define an hour long slideshow presentation as a sales pitch. Time is of the essence when it comes to sales, so it’s necessary to be concise while being informative.

Sales Pitch Ideas

The best place to start in crafting your sales pitch is identifying exactly what it is that you want to include. Even though you should never come across as scripted , pitching shouldn’t be freestyled. Otherwise, you risk appearing as if you don’t know what you’re talking about.

Here are a few ideas to keep in mind:

Tell an Engaging Story.

Storytelling has been a tool for passing on information since communities began. That hasn’t changed. Shape what you have to share in engaging ways so that you can capture the attention of your audience. Make sure to keep it short though. Boring your customers shouldn’t be part of the strategy.

Personalize Your Messaging.

A callback to being empathetic and personal, you should make your pitch relevant to whoever is listening in. Giving a generic script to a customer will work against you if they feel like just another sale. Make it feel like a personalized conversation catered directly toward their interests.

Stick to Less Than Three Points.

Again, keeping it short is critical. If someone is interested in buying a product or service from you, they typically want you to get to the point and tell them why they should purchase from you.

Pick three main ideas that they’ll be able to remember when they get to their decision stage. A lot of extraneous details will likely be forgotten or dismissed seconds after the interaction is over. Save your breath by giving them the meat of their meal effectively.

Practice, Practice, Practice.

As natural as you want your sales pitch to feel, there’s no denying that practicing beforehand has benefits. Actually, having run through the pitch a few times will give you more confidence in your presentation, which will translate into a more organic speech.

Emphasize Your Value Proposition.

Don’t forget the whole point of your sales pitch: you're showing what value you can provide for your prospect. Let them know the benefits of working with you while keeping the pitch as concise as possible.

How to Write a Sales Pitch

While you’ll want to keep these ideas in mind when you’re crafting your sales pitches, you’ll also need to decide what type of sales pitch you’ll deliver. These are a few styles that you can build off of:

The Pixar Sales Pitch

At its core, no matter who the hero is, every Pixar film follows the same basic storyline: “Once upon a time _____. Every day, _____. One day _____. Because of that, _____. Because of that, _____. Until finally, _____.”

You don’t have to follow the template word for word, but organizing your pitch in this manner will make it feel inherently like a story. It’ll have the desired effect of keeping your prospect’s attention while simultaneously building them into the narrative of working with your brand.

The Subject Line Sales Pitch

There’s an understanding that a strong email subject line follows one of three different principles: specificity, utility, and curiosity. You can craft your pitches the same way, having a pitch for each principle. This way, you have an effective pitch to penetrate wherever a customer may be in their buyer’s journey.

The One Word Sales Pitch

Everyone remembers a great tagline or catchphrase. If you can boil your ideas sales pitch down to one word that your audience will associate with you, you’ll leave a lasting impression on them. And when it comes to sales, you want to be remembered for the long game.

The Rhyming Sales Pitch

It may feel silly at first, but studies have shown that rhyming sentences are perceived as more factual than non-rhyming ones. Building in a fun cadence to your speech makes you appear more dynamic and confident. That confidence translates into expertise and then onto buy-in.

The Twitter Sales Pitch

Challenge yourself by keeping your pitch within the same constraints of a tweet. It’s a great practice of clarity and creativity, and it forces you to prioritize those three main points we discussed earlier. Not only will it be brief enough to keep your audience’s attention, but it’ll also be easier for you to remember.

The Question Pitch

A much more inclusive method, rephrasing your sales statement as a question invites your customer to be a part of the unfolding of the pitch. It encourages them to engage with you and truly consider your offer. Be careful though. If your customer doesn’t understand or believe in the value of what you’re offering, they can become skeptical and lose interest.

“Short” may not be enough to structure a sales pitch with, so here are some elements that you should include:

• Character : Who are your customers and what is it that they do?
• Problem : What problems may they be facing right now? What are their pain points?
• Plan : What can your product or service do to help alleviate those pain points?
• Success : What value will your customer receive by buying from you? How will they succeed from the purchase?

Here’s a general framework that you can expand on as well:

• Problem : Open with a statement or question about the problem you are looking to solve for them and offer some statistics or research on the issue.
• Value statement : Share the benefits of your services, avoiding jargon and flash. Be as straightforward about selling yourself as possible.
• Uniqueness : Explain what you do and how you do it differently from others.
• Evidence : Share references, positive experiences, and any relevant awards that imply industry validation.
• Customer successes : Provide testimonials from pleased customers, highlighting exceptionally personalized experiences and stories.
• Questions : Create a window for a natural conversation to follow by ending with an open-ended question.

Best Sales Pitch Examples

Now that you get the gist of how to build one, here are a few sales pitch examples to help provide a bit of inspiration. These have stood out amongst others as innovative and effective.

The Carrot Slicer

There’s only so much you can say with words about a product, and when the well runs dry, you can move on to the next best thing — showing the product in action.

Titled as “ Best Salesman in the World ”, Joe Ades barely discusses the peeler he’s using. He relies on the fact that you can see the results and will recognize the tool’s value for yourself.

Vidyard tackles the obstacle of effectively addressing their market from the start by speaking directly to the B2B companies that can benefit from their services. Also, word choice is everything. They aren’t trying to just sell you a product. They’re looking to “change the way organizations communicate”.

It’s short, sweet, and to the point. A true elevator pitch.

Mark Cuban’s Mavs Tickets Pitch

When the Mavs were the worst team in the league, Mark Cuban was selling tickets successfully . It’s all about addressing your audience’s perspective.

He pulled on emotional cues by pitching the experience of seeing the game with your family as a memorable one, regardless of who won or lost.

G2 Crowd used an interesting tactic of playing on their customers’ annoyances.

It may initially sound like a counterproductive move, but when you frame your competitors as the source of those grievances and explain how your company can resolve those issues, it’s actually ingenious.

Don Draper: Slide Projector

Don Draper used the power of storytelling to pitch a slide projector wheel.

Not an easy feat, considering how unengaging the product seems, but he successfully conveyed how the machine works and what sort of emotional value it could provide as a sort of “time machine.”

Of course, a business office has no contextual need for nostalgia, but the pitch relayed that it had that potential to it.

charity: water’s Educational Video

Remember when we mentioned specificity as a pitching idea? Charity: water's  video on donating wisely hits the nail on the head.

They give you clear facts about what global issues they are working to relieve and how your donation money will be used. That level of directness makes them appear confident while also bestowing confidence in anyone who may be wary of donating inappropriately.

Dragon’s Den

This example backs the idea that confidence is key. Even though these men brought along a slideshow to aid in their pitch to the Dragons on the show, it’s not the slides that engage the Dragons.

It’s how dynamic, cool, and well-versed the contestants are. They know their product well enough to not have to read off the information, line by line. They throw out the idea that a presentation has to be boring.

Big Willie G

Big Willie G’s Startupfest pitch garnered attention purely from just how engaging he was.

Not every client is going to want that level of enthusiasm, but the ones who are down would be thrilled to have someone fun to engage with. Willie G showed that you can and should read your audience and bring the energy that you see they’re comfortable with.

Wolf of Wall Street: Sell Me This Pen

No matter what you think of the film, Wolf of Wall Street had plenty of valid ideas on sales and what works and what doesn’t.

The “ Sell me this pen ” moment brings to light the idea that you can’t sell any product without having a need recognized first. Identify your customer’s pain points and then hone in with a sense of urgency. Mind you, we said urgency and not pressure. There is a difference.

Another example on storytelling , Amy Cuddy takes a different spin on the technique. Whereas Don Draper focuses on spinning his words and painting a picture, Amy uses body language to sell her story.

Prepare Your Pitch Now 

After brushing up on sales pitch ideas and seeing some incredible examples, you should be ready to nail your next one. Go ahead and get your face in the mirror to practice and refine what you’ve got. We won’t judge.

Micah Lally

I’m a Content Writer at Bluleadz. I’m a big fan of books, movies, music, video games, and the ocean. It sounds impossible to do all of those at the same time, but you’d be surprised by the things I can accomplish.

More Sales Insights

Can't find what you're looking for try using a keyword..

Learn new skills, connect in real time, and grow your career in the Salesblazer Community.

How To Make a Good Sales Pitch: 9 Tips

Crafting a good sales pitch is not easy — but it might be one of the most important things a sales rep can do.

Tiffani Bova

Share article.

Let’s be real, the sales pitch has evolved. It’s no longer just a pitch, it’s a fastball. You have about 30 seconds to hook your audience. In those 30 seconds, you have to connect, persuade and provide value to a complete stranger — it’s no easy feat.

Your potential customers today are more informed (and skeptical) than they’ve ever been. Our latest State of Sales Report shows 81% of sales reps say buyers increasingly conduct research before they reach out. Pitching with information your prospective customers already know shows apathy — and a lack of awareness. 

That’s why the work you put in before you deliver your pitch, and the follow-up once you’ve aced it, are so critical to closing the deal. We have some tips to ace the pitch — before, during, and after those critical 30 seconds. 

Sell faster by connecting with buyers wherever they are

Sales Engagement lets you connect with buyers where they shop so you can deliver compelling pitches in the right place at the right time.

Why the sales pitch is still so important

A report from research firm G2 revealed 68% of buyers don’t involve sales until they’re ready to make a purchase. That means your sales pitch is likely to be a prospect’s first interaction with your company — so make it count. It’s an opportunity to expand their understanding of your company and create a valuable exchange in the process. And of course, it’s still an opportunity for sellers to learn more about the customer’s pain points, requirements, and expectations. 

Customers may be showing up more informed, but that doesn’t mean using the pitch to educate them is no longer useful.  An effective sales pitch should be a two-way street that adds value for both parties. By showcasing your expertise and sharing information they can’t find on their own, you can validate their reasons for reaching out. 

The components of a perfect sales pitch

A common mistake new salespeople often make is launching straight into their sales pitch without asking any questions. 

A good sales pitch is more about understanding — and it starts long before your first engagement with a potential customer. Effective sales pitches require a bit of homework to understand your prospect well enough to personalize your presentation instead of sticking to a canned script. 

“Salespeople are under the impression that pitching their product is what makes deals,” said speaker and author Jill Konrath . “Anybody who is a victim of the pitch has their defense mechanisms up in full steam whenever they’re talking to somebody. They don’t trust them because they feel that they’re going to be pounced on.”

Considering this, here are nine tips to put you on the path to the perfect sales pitch.

1. Prioritize your sales pitch with data

How are you prioritizing the deals you’re chasing? A recent study shows that top-performing sales teams are 1.6 times more likely to prioritize leads based on data analysis — and half as likely to prioritize based on intuition. Data can be the guidepost in your pitch prioritization. Where it used to be enough to pursue the deals you “had a good feeling” about, you can use real data insights, like scored leads that indicate likeliness to close, to help make sure your focus is in the right place.

2. Personalize your pitch based on research 

Your product isn’t going to sell itself. According to the latest State of Sales Report , 87% of business buyers expect reps to approach sales conversations as trusted advisors. Craft a pitch that shows you understand their business and delivers information beyond what they can find on their own. Do your homework and research before your first conversation to maximize your chances of closing the deal. Conduct thorough research on their company, their industry, and competitors. During your initial contact, be sure to ask the right questions so you can tailor your message to address their specific needs and ease the deal to the next step.

Personalize your sales pitch to the company and role you’re pitching to, based on your research. Are you pitching the chief marketing officer, service vice president, chief operating officer, or the head of legal? Knowing the role of your buyer (or buyer s, more likely) will help shape how you personalize your pitch. Understanding common pain points of your buyer’s role is a great place to start. If you come in with the story that’s only from your perspective, how will the buyer see what’s in it for them? AI tools built into your CRM can help you create personalized messaging, but it’s not a replacement for the work that needs to go into building the right pitch for your customer. 

Before presenting your pitch to the buyer, conducting research will also eliminate unnecessary noise distracting them from the sale. For example, show them you care enough to understand their business with a relevant message highlighting product features that could benefit them the most.

Get articles selected just for you, in your inbox

3. get access to the actual decision-makers.

All the research and customer information in the world won’t help your pitch if you aren’t in touch with the actual decision-makers who can approve the purchase. This point poses a growing challenge, as research from Gartner shows the six to 10 people are involved in B2B purchase decisions. 

Essentially, you have three roles to consider: those who will assess the logistics, those who will implement the solution and those who will have final approval. Before the actual sales pitch, ensure that you’re talking to the person who not only truly understands the business, but is also a decision-maker. This is easier said than done. Oftentimes, getting access to the actual decision-maker in a deal is a primary hurdle that salespeople face, and requires building trust with a more value-based relationship over time. 

4. Paint the picture for your buyer

Being a storyteller is a skill not often discussed on sales teams, but it can be the secret that sets a good sales pitch apart from the best sales pitch. Tell the story of where they are now and the vision of where they could be. 

To borrow advice from author and storytelling expert Nancy Duarte , “The audience does not need to tune themselves to you — you need to tune your message to them. Skilled presenting requires you to understand their hearts and minds and create a message to resonate with what’s already there.” 

Inspiring change and getting buyers to think differently is a way to stand out among your competition. If you can paint the picture of how the buyer will feel with your product or service, you can show them value in a whole new light. 

Trending Articles

3 Ways Generative AI Will Help Marketers Connect With Customers

Learn AI Skills on Trailhead

5. share your insights.

You’ve done your homework and listened to what the buyer has to say — now it’s time to share the solution to their problem. You can do this by adding value at each touchpoint. Give them more than they can find on their own online or otherwise — for example, share insights, customer testimonials, or case study results from other customers to help them see the value in your solution.

Again, this is a good case for data. Showcasing data points like customer satisfaction, overall engagement with your product, or positive responses are all ways to reinforce trust with your buyer. After all, proof is in the pudding, right?

6. Stay on message 

It’s no easy feat to get in front of a potential customer, so don’t waste their time or yours with a long-winded, boring sales pitch that isn’t relevant to the unique problems your potential customer faces.

Keep the pitch on-message by being clear, and you’ll keep your buyer’s attention. Review it until it’s as concise as possible without losing the intent. For instance, remove unnecessary buzzwords, like “synergy” and “best practice” — you won’t need these if you know your customer’s needs. And, whenever you get stuck, always go back to your brand’s values. 

7. Fearlessly overcome common sales objections

As you’re perfecting your sales pitch, be sure to include thorough research that solves their problem, and addresses potential objections that may arise.

The most common sales objections fall into four buckets: budget, authority, need, and time (also known as BANT ). You may not need to have a detailed response to all of these, but be prepared to discuss each. The key here is to show you understand their concern, and offer possible ways to overcome those hurdles, together.

For instance, if a competing product is brought up during your pitch, highlight the features that differentiate your product, connecting it back to them. Or, if they don’t have budget secured, turn the conversation towards investing back into their team, and how much money your product can save them in the future.

Over time, you’ll hone your objection-response based on the feedback you receive in sales meetings. In the meantime, leverage customer and product research and use that knowledge in handling objections without fear.

Build better connections with customers — and close more deals

Learn soft skills like active listening and showing empathy to lead you to sales success. Discover how on Trailhead, the free online learning platform from Salesforce.

Soft Skills for Sales

8. Listen to understand, not just to reply

According to the latest State of Sales Report , sellers say active listening is one of their top tactics to build good relationships with prospects. Listen to the tone, speed, and volume of their voices to give clues about how they’re feeling. Use “tell me about” statements to prompt them to share their experiences.

If you’re on a script, don’t be overzealous or overconfident — instead, go into the pitch with an open mind and let the buyer do most of the talking. If you can’t narrow down your buyer’s pain points, you won’t be able to figure out the best way to help them.

Periodically check in with the buyer during your pitch, taking the time to hear their views and respond with thoughtful follow-up questions. This is a critical step to really understanding their business needs and ultimately closing the deal. If you’re responding by asking the right questions, you can adjust your pitch to sound more attractive to the buyer. If you have your ears open, it will feel less like a business presentation and more like a healthy conversation about their business needs.

9. Outline options for next steps

While listening to your buyer is critical, don’t just pack up after your pitch. Be ready to share what’s next for the customer. Every sales pitch should end with a call to action. Even if the customer isn’t ready to complete the sale, be sure to keep the prospect on the journey and move forward with a follow-up meeting or next steps.

Pro tip: Never wait for the customer to make the call to action. Failing to be proactive could result in the meeting or relationship ending before you have a chance to continue the conversation and seal the deal.

The perfect sales pitch does exist 

With these tips, you’re ready for the perfect sales pitch. Be confident because you’ve put real thought and effort into your pitch; you know your product, you know your buyer, you’re listening to their needs, you’re solving the real problem, and you’re ready for any objection. Game on!

Jump from pitch to done deal in record time

Use automated workflows to cut time-sucking manual tasks and get AI recommendations for next best deal actions that take you quickly to close. See how Sales Engagement makes it happen.

Just For You

What Is Net Profit Margin, and Why Does It Matter?

What Is a Salesperson? (And How to Be a Good One)

Explore related content by topic

• Customer Relationships
• Sales Cloud
• Small Business
• Personalization
• Sales Strategy
• Data Analyst
• Salesblazer
• Sales Representative

Tiffani is the Global Customer Growth and Innovation Evangelist at Salesforce. Over the past two decades, she has led large revenue-producing divisions at businesses ranging from start-ups to the Fortune 500. She spent ten years at Gartner, the world’s leading IT research and advisory firm as a ... Read More distinguished analyst and research fellow. In her first book, Growth IQ, she outlines the 10 paths to growth that every company needs to understand in order to grow with confidence.

Get the latest articles in your inbox.

6 Tips for Selling to the CFO

A Day in the Life of an Effective Sales Compensation Manager

Leveraging Your Revenue Operations Org Chart for Success

What Is a Value Chain? Definition, Benefits, and Examples

What Is Inside Sales? A Complete Guide

Direct Selling Explained: A Comprehensive Guide

The Manager’s Guide to Communicating Compensation Changes to Employees

Partner Relationship Management Software: A Complete Guide

New to Salesforce?

• What is Salesforce?
• Best CRM software
• Explore all products
• What is cloud computing
• Customer success
• Product pricing

About Salesforce

• Salesforce.org
• Sustainability

Popular Links

• Salesforce Mobile
• AppExchange
• CRM software
• Salesforce LIVE
• Salesforce for startups
• América Latina (Español)
• Brasil (Português)
• Canada (English)
• Canada (Français)
• United States (English)

Europe, Middle East, and Africa

• España (Español)
• Deutschland (Deutsch)
• France (Français)
• Italia (Italiano)
• Nederland (Nederlands)
• Sverige (Svenska)
• United Kingdom (English)
• All other countries (English)

Asia Pacific

• Australia (English)
• India (English)
• Malaysia (English)
• ประเทศไทย (ไทย)

© Copyright 2024 Salesforce, Inc. All rights reserved.  Various trademarks held by their respective owners. Salesforce, Inc. Salesforce Tower, 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Get Monthly Sales Tips & Tricks in your Inbox!

Check your Inbox/Spam

Book Meetings with Prospects

Send cold emails using BlinkGPT AI on autopilot and get booked faster!

21 Ultimate Sales Pitch Tips To Close More deals With Examples

Do you know that 25% of prospects will listen to your sales pitch (source: leadheroes) ? That’s a good enough reason to put in the effort to craft them well. So, if you are looking for the ultimate sales pitch tips to help close more deals, you’ve come to the right place. In this blog post, we’ll discuss the most effective tips for creating an engaging and persuasive sales pitch. 

We’ll cover various topics to help you make a connection with your prospects. Whether you’re a veteran sales professional or just beginning your career, these tips will give you the foundation to create an unbeatable sales pitch.

So let’s get started!

Table of Contents

What Is A Sales Pitch?

Why is the sales pitch still so important, what makes a great sales pitch, 1. do your research, 2. make it short, 3. make it clear, 4. explain the problem prospects are facing, 5. personalize the sales pitch, 6. include a value proposition, 7. switch up your pitch, 8. practice your pitch, 9. avoid metaphors, 10. consider all decision-makers, 11. paint a picture of the future, 12. share your insights, 13. reveal how your product addresses their needs, 14. show your company’s growth over the years, 15. know how to overcome common sales objections, 16. be enthusiastic and confident in your speech, 17. focus on emotions, 18. back it up with facts, 19. tap into fomo, 20. educate prospects, 21. always follow-up, examples of the best sales pitches.

A sales pitch is a presentation a salesperson gives to a potential customer to convince them to buy a product or service. A sales pitch typically includes information about the product, its features, and its benefits. It should also have the customer’s needs and how the product can meet them. The sales rep should be prepared to answer questions about the product and address any objections the customer may have. The goal of a successful sales pitch is to make the customer feel like they need the product and that it is the right choice for them. For that, the salesperson should be knowledgeable, confident, and enthusiastic and be able to create a positive impression.

Creating an outstanding sales pitch is essential for the success of the business. Here is why:

• A good sales pitch helps to create a connection between the customer and the product or service offered. 
• By clearly communicating the benefits of the product or service and speaking directly to the customer’s needs, the sales pitch helps to create a greater understanding of the value of what you are offering.
• A strong sales pitch can help to differentiate the product or service from its competitors, allowing the customer to make an informed decision.
• A convincing sales pitch can help to build trust between the customer and the business. By showing that the company is knowledgeable and professional, the customer is more likely to buy the product or service.

Overall, the sales pitch is still an important tool for businesses in today’s competitive marketplace.

A great sales pitch is key when selling a product or service. A successful sales pitch should be clear, concise and convincing. It should capture the prospect’s attention and explain why they need the product or service. It should also draw on facts and data to support any claims made. 

The best sales pitches focus on the customer’s needs and how the product or service can meet them. They also use simple language that is easy to understand and doesn’t sound too gimmicky. The goal should be to create a genuine connection with the customer and show they can trust you. 

Also, effective sales pitches end with a call to action. It would be best if you encouraged the prospect to take the next step in the purchasing process and help them feel confident that what they buy is worth the investment. With the right sales pitch, you can turn potential customers into patrons.

Sales Pitch Tips & Tricks That Work

Here are a few sales pitch tactics that consistently yield the best results if you implement them correctly. 

Creating a successful sales pitch requires careful planning and research. Before you start writing your pitch, it is essential to do your research. You need to understand your target audience and their needs so that you can tailor your pitch to them. You should also research the product or service that you are selling. That will help you speak knowledgeably about it and demonstrate its benefits. 

Additionally, you should be familiar with the competition and be able to explain why your product or service is better. At the same time, you should know the current market trends to position your product or service in the best possible light. Doing your research will help you create a sales pitch that is relevant and convincing with a greater chance of success.

When making a sales pitch, it is essential to keep it short and to the point. Focus on your product’s or service’s key benefits and provide only the essential information that a customer needs to make an informed decision. Use simple language and avoid jargon or technical terms. 

Be respectful of the prospect’s time and try not to talk too much – a short, well-crafted sales pitch is often more effective than a long, drawn-out one. Remember that you want to leave the customer with a positive impression of your product or service, so make sure your sales pitch is engaging, informative, and persuasive.

When it comes to making a successful sales pitch, clarity is key. You want to ensure your potential customer understands exactly what you’re offering and why it’s valuable. A great way to ensure clarity is by focusing on the product or service’s benefits rather than the features. Make sure to give clear examples of how the customer’s life will improve by choosing your product or service. Finally, end your sales pitch with a clear call to action. Let the customer know what they need to do if they want to take advantage of your offer. By following these tips, you can ensure that your sales pitch is clear and effective.

Explaining the problem prospects face in your sales pitch helps establish a connection between you and your prospect. It shows them that you understand their situation and their needs. By doing this, you can make it easier for prospects to understand the value of your product or service and how it can help them solve their problem. 

Additionally, explaining the problem prospects are facing in your sales pitch helps build trust and credibility, as it shows that you are knowledgeable about their industry and have researched. This will help prospects to feel more confident in your ability to provide the right solution for them. Ultimately, explaining the problem prospects are facing in your sales pitch can effectively persuade them to buy your product or service.

Personalizing a sales pitch is the key to making it more effective and successful. There are a few ways to do this. 

• Know what prospects are looking for; you can tailor your pitch to meet their unique needs and desires.
• Use relevant examples and stories relevant to the customer and their situation. This will help them relate to you and make your message more meaningful. 
• Always be honest and open with the customer. Building trust with them and demonstrating that you truly understand their needs is important. 

By taking the time to personalize your sales pitch, you will be better able to connect with the customer and increase your chances of success.

When it comes to sales pitches, one of the most important elements is the value proposition. A value proposition is a statement that clearly outlines the benefits of your product or service and how it solves the potential customer’s problems. It should focus on the customer’s needs rather than your own. Including a value proposition in your sales pitch lets you quickly and effectively explain why the prospect should choose you over other options. It also helps to establish trust and rapport with the prospect, making them more likely to purchase from you.  

When it comes to sales, one size does not fit all. Every customer is different and has their own needs, motivations and concerns. As a sales professional, it’s essential to be able to tailor your pitch to a unique situation. To do this effectively, you need to understand who your potential customer is and what they are looking for. Once you have that information, you can adjust your pitch accordingly. 

For example, if you’re selling a product to a tech-savvy customer, you might focus on the latest features and technology. On the other hand, if you’re selling to a more cost-conscious customer, you might focus on cost savings or value for money.

To practice your sales pitch, write down the key points you want to make. Next, think about the features and benefits of your product or service and how they can help the customer. Once you have those points down, practice delivering your sales pitch out loud. You can even practice in front of a mirror to ensure you look confident and relaxed. As you practice, focus on making eye contact and using a conversational tone. Finally, ensure you listen to your customer’s feedback and adjust your approach accordingly.

When it comes to sales pitches, it’s important to be direct and to the point. Metaphors, while often appealing, can be confusing and make it harder for potential customers to understand what you’re selling. Instead, focus on clear and concise language that communicates your product’s or service’s key features and benefits. You must remember that there is no point in showing off your English skills here as you won’t get points for that. Make sure you emphasize how your product or service can improve the customer’s life or alleviate their pain points . By avoiding metaphors and keeping your message simple, you can better engage potential customers and increase their interest in your offering.

When making a sales pitch, it’s important to consider all decision-makers involved. This means doing your research to identify the key players and understanding their individual roles in the decision-making process. Knowing who will be involved in the decision can help you tailor your message to appeal to each of them. 

For example, one decision-maker might be looking for a financial solution, while another may be more concerned with customer service. By taking the time to understand each decision-maker’s different goals and objectives, you can create a sales pitch that speaks to each of them. This will make your pitch more effective and increase your chances of success.

Painting a picture of the future in a sales pitch can be a powerful way to convince prospects of the value of your product or service. To do this successfully, you need to articulate a compelling vision of what life could look like after they buy your product. 

Start by outlining the current state of the customer’s business and how it could get better with your solution. Then, talk about how this improvement will lead to better results in the future. Next, describe the advantages that the customer can expect, such as increased efficiency, cost savings, greater customer satisfaction, etc. Finally, make sure to relate these benefits to the customer’s own goals and objectives. 

By giving them a clear picture of what their future could look like with your product, you can make a strong case for why they should invest in it.

Tapping into your knowledge and insights about the product or service you are selling is essential. Sharing these insights can be a powerful way to make a connection with the prospect and show them that you understand their needs. To do this, start by researching your product or service thoroughly. Learn as much as you can about its features, benefits and applications. Then, when you’re talking to a client, try to tailor your pitch to their needs by sharing relevant insights. 

For example, if you are selling a product with multiple uses, point out which features may benefit the client’s particular situation. If you are selling a service, explain how it works in clear, simple terms and emphasize its advantages over competitors. Sharing your insights can help the customer understand why your product or service is the best choice.

When creating a sales pitch, it’s essential to make sure that you are highlighting the features of your product that best meet the needs of your prospects. One way to do this is by focusing on the benefits of your product and how it can solve their problems. In addition, your sales pitch should explain why your product is the best solution for them. 

For example, if you develop software, you should explain how it streamlines processes and saves time and money. Use concrete examples and speak in terms your prospects can understand. Additionally, you could include customer testimonials to demonstrate how your product has helped others in the past. By clearly outlining how your product addresses your prospects’ needs, you can make an effective sales pitch that will help you close more deals.

When giving a sales pitch, it is critical to demonstrate to potential customers why they should choose your company over others. One of the best ways to do this is to show your company’s growth over the years. 

This can help convince customers that your company is reliable and successful and is the right choice for their needs. It also shows that you are continuously improving your products and services and want to provide the best experience for your customers. 

Furthermore, by showing how much you have grown as a company, you can demonstrate that you understand the market and can respond to its changing needs. Finally, by showing your company’s growth over the years in your sales pitch, you can give potential customers the confidence and trust they need to make a decision.

Overcoming common sales objection is an essential part of any successful sales pitch. Here are some tips to help you do it effectively:

• Listen carefully to the customer’s objection and try to understand the issue from their perspective.
• Explain how your product or service can address the customer’s needs clearly and concisely.
• Offer assurances that the customer can trust you, such as a money-back guarantee.
• Offer incentives, such as discounts or free trials, to make the deal more attractive.
• Follow up with the customer after the pitch to ensure that you have satisfactorily addressed the prospect’s concerns. 

By addressing the customer’s objections clearly and confidently, you can increase the chances of making a successful sale .

Having enthusiasm and confidence when delivering a sales pitch is critical to its success. Of course, a good sales pitch should be well-researched and tailored to the customer’s needs, but it’s just as essential to deliver it with energy and enthusiasm. 

When delivering your sales pitch, speak in an animated, upbeat tone, and make eye contact with the customer whenever possible. Try to keep your body language open and inviting, and stay positive even if you sense that the customer isn’t interested. Finally, feel free to ask questions and show that you’re genuinely interested in helping customers find the best solution for their needs. If you can do all of these things, you will be well on your way to making the sale.

Regarding sales pitches, it is essential to understand that customers are more likely to purchase products if they feel an emotional connection with them. Therefore, it is essential to focus on emotions in a sales pitch, rather than just focusing on the product’s features and benefits. The best way to connect with customers emotionally is to tell stories about how the product has made a difference in other people’s lives. You could also use humor in your sales pitch, which can help to lighten the mood and make your product more memorable. Ultimately, the goal is to make customers feel like they are part of something bigger than just the product itself. If you can do this, you will be more successful in closing deals.

It’s essential to back your claims up with facts and evidence. This is especially true when pitching to potential customers, as they are more likely to be skeptical of your promises. To ensure your message is convincing, you should research the market and your competition and ensure your claims are accurate and backed up by data. Finally, it’s essential to be honest, and transparent about your product or service. If you can clearly explain how your product or service will benefit the customer, they will be more likely to believe in your pitch and be willing to invest.

If you can tap into the fear of missing out on your sales pitch, it can be a powerful way to engage with potential customers and encourage them to buy. To tap into FOMO, you need to create a sense of urgency and make people feel like they’re missing out on something special. You can do this by emphasizing limited-time offers, talking about how other people are buying the product, or emphasizing the unique features of your product. You can also create social proof by sharing reviews and customer stories that show how others have benefited from your product. 

When making a sales pitch, don’t forget to educate your prospects about your product or service. This ensures that potential clients understand the value of what you are offering and why it is worth investing in. To do this, start by providing an overview of your product or service and its features. Next, explain how it can solve their problems, improve their lives, or save them money. Finally, provide clear and concise examples of how your product or service can benefit them in the long term. 

Additionally, be sure to answer their questions and address any concerns they may have. By educating your prospects in your sales pitch, you not only increase the possibility of making a sale, but you also build trust and credibility with your potential customers.

When it comes to sales, following up after the pitch is essential. It shows that you are professional and attentive and helps to keep the customer engaged. There are a few key steps you should follow when following up. First, email or call the customer to thank them for their time and reiterate any key points from your sales pitch. Second, remind them of any deadlines or important dates related to the product or service you are selling. Finally, give them time to think about things before making a decision. This helps to create a sense of urgency without being too pushy. If they don’t respond after a few days, follow up again with a friendly reminder. Following up after the initial sales pitch is an important part of the sales process , and it can make the difference between a successful sale and a lost opportunity.

Here are a few sales pitch examples you should consider looking at,

1. Cold email sales pitch

The opening of the email is personalized; it starts with the mention of the conference the prospect attended. There is a clear mention of the service’s value and a strategically placed social proof that mentions how the service has benefited other companies. Finally, there is a well-placed CTA to get the prospect to perform the desired action.

2. Gap’s sales pitch on their website

Gap’s pitch on its website attempts to impress prospects by revealing the company’s position in the market and how it will continue providing great results to its investors. However, the conviction and belief that the brand has in its abilities speak for themselves. 

3. Edward Jones’ Sales Pitch On Their Website

In the above pitch of the financial advising firm, the main focus is on the prospect. It shows what the prospect can get by using the company’s services. Potential customers can relate well to such a pitch and, at the same time, get all the information about what the company has to offer. 

Hope the above provide you with enough sales pitch ideas.

Get Ready To Become A Pro With Sales Pitches!

No matter what kind of product or service you sell, nailing the perfect sales pitch is essential to success. Following the sales pitch tips we’ve outlined above, you can write one that helps your sales team connect with your potential customers and convince them to take action.

First, emphasize the benefits of your product or service and how it will improve the customer’s life. Next, maintain an engaging and confident tone throughout your pitch. Also, practice makes one perfect, so rehearse your pitch until you feel comfortable with it. With these tips in mind, you can create a winning sales pitch to help close more deals and grow your business. You can thank us later. 

A good sales pitch helps to create a connection between the customer and the product or service offered, create a greater understanding of the value of what you are offering, & differentiate the product or service from its competitors.

A good sales pitch should capture the prospect’s attention and explain why they need the product or service. It should also draw on facts and data to support any claims made. The best sales pitches focus on the customer’s needs and how the product or service can meet them.

Though you should keep your sales pitch as compact as you can. Ideally, it is best if you keep it less than 2 minutes long where you, as a sales rep, mention all the benefits the product or service has to offer to the end user.

Published On: December 18, 2023

Written by: sushant shekhar, categories: sales sales tips, you might also like.

How To Schedule A Meeting Via SalesBlink

• July 2, 2024

How To Write A Cold Email With SalesBlink (Step-by-Step Guide)

• June 26, 2024

10 Best Sales Tracking Software For Your Sales Team

• May 29, 2024

Top 11 SmartReach Alternatives

• May 23, 2024

Top 11 Voila Norbert Alternatives

14 Different Types Of Sales Tools To Improve Team Performance

• May 22, 2024

Send personalized cold emails in seconds with BlinkGPT AI

7 day free trial. No Credit Card Required.

🚀 Boost your Sales with AI 🚀

Launch AI Personalized Automated Cold Email Sequences that land in Inbox!

No, I don't want to increase revenue.

Sales - 8 min READ

6 sales pitch examples (and why they work)

Share social links.

Copper Staff

Contributors from members of the Copper team

Not only do you have to actively sell your product or service to the person you're talking to within minutes, but you'll also need to connect with them. Y'know, on a human level.

• Elevator pitch example

But closing a deal isn’t as easy as just building rapport (with both prospects and existing customers ). You’ll need to use powerful action words, yet be cautious about how you come across.

Too salesy? It’ll put off your audience.

Too informal? Your prospects won’t feel the urgency to buy.

There’s a fine balance between being overly promotional and being too friendly with your prospects. Either could banish any chance of your prospects thinking, “Wow! I need to buy this today.”

Take a look at these six effective sales pitch examples for some tips on how to walk that line:

• Phone call sales pitch example
• Email sales pitch example
• Voicemail sales pitch example
• Presentation sales pitch example
• Follow-up sales pitch example

1. Phone call sales pitch example

Selling products or services over the phone is one of the most popular forms of pitching to a potential client, but don't let that fool you into thinking it's the easiest.

This sales pitch is typically delivered when cold-calling your prospects. Since these people haven’t heard of your brand before, it can be tricky to grab their attention and build trust over the phone.

The success of your phone call sales pitch depends on your sales script . If you’re boring your potential customer with a long intro about your company, there’s a high chance they’ll simply hang up.

(Plus, with eight attempts to reach a cold call now considered average , you’ll want to keep prospects on the phone if they answer it.)

Lucky for you, this phone call sales pitch example can help grab your prospect’s attention instantly— and pique their interest about what you’re selling:

Salesperson : Hey Naomi. It’s Ian from Acme Company. How are you?

Prospect : I’m okay. What can I do for you Ian?

Salesperson: I noticed a number of your ads on Facebook and Twitter promoting X product, and felt you could really boost your conversions by making just a few small changes.

Prospect : Sorry, what do you guys do?

Salesperson : We work with eCommerce companies like Harry’s to manage their social media ad campaigns. In fact, after only one month of working with Harry’s, for every $1,000 they spend now, they get a 30% increase in conversions.

Prospect : [thinking]

Salesperson : I’d love to learn more about your ad campaigns, Naomi, and share ideas that've worked really well for us. Can we find a 15-minute window next week for a brief call?”

But what makes it so good?

Let’s look at the opening line.

Instead of opening with a generic “Have you got a few minutes to chat about our product?” the salesperson begins with a conversation to make sure the prospect is in the right frame of mind by asking how they are.

Not only does this avoid sounding too salesy, it also sets the tone for the entire conversation.

Then the salesperson explains how they met the person they’re calling: through their social media ads.

(Privacy concerns are big. Anticipating this and getting it out in the open can clear any “Sorry, how did you get my contact details?” questions that could restrict your flow of conversation.)

Once the salesperson has explained this, they have a quick back-and-forth about basic product details and how the service they’re selling could be beneficial.

Instead of waffling on (and potentially boring the prospect), they close the conversation by requesting a follow-up call within the next week. This works because:

• The prospect has time to set aside mental space to chat about the service being sold, rather than being caught off-guard.
• The salesperson can prepare for their call and do some research to further personalize the pitch.
• When they’ve had time to prepare, the prospect can digest information properly rather than listening to the salesperson talk.

Get the latest from our blog every month

2. email sales pitch example.

Email sales pitches are delivered similarly to cold calls. The only difference? It’s sent via email rather than over the phone.

Although email pitches eliminate common problems that phone call pitches have, they still don’t guarantee results.

Why? The average person receives around 121 emails per day .

With so many messages hitting inboxes, you need to do something special to stand out and engage your prospect.

This email from Demandwell is an excellent sales pitch email example.

But why does it work so well?

Simply put, it’s digestible. Instead of sending a 1,000-word essay about the service she’s selling, Summer describes it in two short lines (the first two lines).

She gets right to the point, clearly explaining what her product does and the value it offers.

Summer also uses visuals in her cold pitch. The screenshot gives the recipient a glimpse into the product and its UI.

But our favorite part is the offer of lunch or coffee, on her. Who said that free coffee wasn’t an effective way for sales teams to make more sales?

See why our customers love our native Google integration

Sign up for a 14-day free trial – no credit card required.

3. Voicemail sales pitch example

Unfortunately, many sales reps spend the majority of their cold call time leaving voicemails.

(That could happen if you’re attempting to contact prospects at inconvenient times.)

But whether you’re calling at the wrong time or being ignored because you’re hiding your caller ID, you need an awesome voicemail sales pitch if you want to hear back from your prospective client.

Here's a voicemail sales pitch example from Sales Hacker :

Notice how their sales representative opens with a quick introduction. Don't make someone listen to a five-minute voicemail, only to find out who’s talking in the last 15 seconds. They probably won't make it all the way to the end of the voicemail anyway.

Their sales team also uses social proof to back up their work. Sharing specific success metrics helps build credibility and show value.

After you leave this type of voicemail, we recommend having your sales team send a follow-up email to encourage people to contact you that way. This can help phone-shy prospects learn more about the products you’re selling in a way that they're comfortable with.

Pro-tip: Become a sales email master with this 6-day sales email boot camp.

4. Presentation sales pitch deck example

Delivered on a slideshow and presented by a sales representative at your company, presentations are one of the most traditional forms of selling.

But it comes with its own challenges, and it’s not just technical problems you’ll have to prepare for when delivering a sales presentation. Whether it’s a private pitch to a single company or a presentation for an industry event, you need to grab your audience’s attention.

Take this sales deck example from GoSquared :

The cover slide not only shares their value proposition but also showcases valuable social proof with badges and reviews from credible tech review sites.

Bonus: visuals improve your sales presentations because they are processed 60,000 times faster than text . Also, storytelling is always a good way to improve your sales pitch.

In your sales pitch deck, include considering images of the founders. Allowing the audience to relate to the brand through names and faces lets the speaker explain the brand’s history in a fun way — oh, and in case you ever want to overload a presentation with numbers, 63% of event attendees remember stories , while only 5% remember statistics.

5. Elevator pitch example

Think about the last time you were asked, “What do you do?” Chances are you were caught off-guard and struggled to string together a concise pitch that explains who you are, what you do, and your unique selling proposition .

The elevator pitch is a two-minute speech that should be up your sleeve—and ready to be delivered to anyone who asks.

Here's an example of a great elevator pitch from G2 Crowd .

And the kicker? It's only 21 seconds long.

Pretty impressive.

What we like most about this sales pitch example is the tone of voice. No jargon, plain English.

That’s key to perfecting your elevator pitch: not over-selling your product or sounding like the stereotypical sleazy salesperson.

6. Follow-up sales pitch example

Speaking of follow-ups, our final sales pitch example covers just that: the art of following up with a prospect who hasn’t returned your previous messages.

Did you know that it takes on average five attempts to close a sale ? That’s a shocking statistic—especially when only 30% of salespeople push for more communication attempts after just one email.

Make it a top priority to follow up with prospective customers. Whether you spoke to them at an event, over the phone, or via email, you could get a head-start on your competition—just by being persistent.

This follow-up sales pitch example from Zendesk is a winner:

This smooths the path for the sender to prove they were interested in the previous conversation by briefly touching on a specific pain point, rather than of firing off a generic email.

This follow-up sales pitch is short and to-the-point, offering to answer questions without putting too much pressure.

Because it ends with a call to action that prompts a phone call, this follow-up email template gives you a much better shot at converting lukewarm leads into red-hot contacts.

Use these sales pitch examples to close more deals.

As a sales rep, your pitch is your bread and butter—no matter what you’re selling (or who you’re pitching to)—which means you should definitely put some time and effort into perfecting your own.

The next time you’re writing a cold call script or perfecting your email template, try using a few elements in these sales script examples and see how you can improve the flow of your own sales pitch.

Try Copper free

Instant activation, no credit card required. Give Copper a try today.

Keep Reading

Copper CRM product principles … 2023 and beyond

How and why Copper defined our CRM product principles, and why we think they’ll make a difference for our users.

An easy way to track your critical workflows

Building the right pipeline structure in your client relationship system, for sales or non-sales workflows, can help you better manage key processes. Here's how.

How to get more leads and hit your sales quota

Skip the looming dread of missing your sales quota with these expert tips on how to get more leads.

Case study: SportsDataIO powers a personalized email marketing strategy with Copper X Mailchimp

Fast-growing sports data provider added our Mailchimp integration to Copper CRM to power up their email marketing with personalized newsletters.

How to create a winning sales pitch in a remote selling world [examples]

60% of chief sales officers are preparing for a permanent shift to remote selling. Are your sales pitches performing as well as they could be?

Giving customers the opportunity to independently review content, engage virtually with your sales reps, and leverage the right technology for remote selling are all essential parts of the sales process – but perfecting your sales pitch is vital.

Let’s look at some of the foundations of what makes an effective sales pitch and explore some examples and best practices that will help fine-tune your pitch.

What is a sales pitch?

A sales pitch is how a salesperson persuades a customer to buy their product or service. It’s essentially a salesperson’s attempt to persuade their audience to buy or believe what they’re offering.

A pitch is basically a shorter version of a sales presentation where a salesperson explains the benefits of their business, ideally in just a couple of minutes. You’ll often hear the term “elevator pitch” because the salesperson should be able to deliver it within the time frame of one elevator ride.

Everyone in your sales team should have a well-crafted, optimized sales pitch created during the pre-sales planning period, which can be customized for different situations.

How to make a winning pitch using the sales pitch framework

While every company’s sales pitch is different, there are a few key ingredients that you’ll need to include for maximum impact. Your sales pitch should include:

An attention-grabbing hook

Grab your customer’s attention with a great opening line. Try things like:

• Sharing a data point – “Did you know that 80% of manufacturing companies…?”
• Mentioning a recent interaction – “It was great connecting with you at…”
• Asking a thought-provoking question – “Have you ever noticed that…?”

An explanation of the problem you’re solving

Describe the problem your customers are facing, then explain why and how your product solves that problem.

Conduct customer interviews to craft a specific explanation of the problem, then make a list of your product’s primary features and brainstorm all the ways those features will alleviate that pain point.

Sometimes salespeople have a clear understanding of the problem, but they can’t communicate it in simple terms. Did you know that only 13% of customers believe that a salesperson understands their needs?

So, fine-tune your problem description until it is crystal clear to your potential customer.

A clear, concise statement of value

Your value proposition is the most important part of your sales pitch. It should include:

• Who your target customer is
• The product you offer
• The problem you’re solving
• Your product’s strengths and benefits

Hyperbole (exaggerated statements or claims not meant to be taken literally) – when used well – can help you describe your product.

For example, Ben and Jerry’s tout their green energy initiatives by saying, “We pride ourselves on making the best possible ice cream in the nicest possible way.”

Hyper-exaggeration helps you communicate with pride about your product’s benefits, and it can act as an appropriate sales pitch tool – as long as you can back it up with strong product benefits.

Unique differentiators

Point out the specific features and benefits that make your product different from others. Differentiators must be unique, valuable to your customer, and provable.

Here are some potential differentiators:

• Industry or market specialization
• Specializing in a specific role within a company
• Serving customers of a specific size
• Distinctive expertise (for example, all of your team members are accountants)
• An innovative approach to solving a problem
• A unique product distribution method

6 sales pitch examples and best practices

Looking for some examples of great sales pitches? Here are some ideas that can help you craft a sales pitch and sell successfully:

Create an emotional bond

“The person who is going to win the sale is the one who understands and connects with the company on a deeper level,” says Michael McLaren, Global CEO at Merkle B2B .

Emotional factors comprise up to 70% of economic decision-making , even in B2B.

What does that mean for B2B sales? In our customer-centric world, sales reps have to connect with potential customers on a personal level. According to McLaren, “Today’s business leaders expect B2B marketing and sales outreach to be as personalized to their companies’ needs and values as possible.”

Tell a story that features your product and makes an emotional connection with current or potential customers. You can do this by looking beyond what your product does, to what the product means to people.

In doing so, you build a strong basis of trust , which increases customer loyalty, engagement, and excitement.

For example, if your products help by saving time, what does the additional free time mean to your buyer?

Keep it short and simple

Keep it short and simple – engage your customer’s curiosity and leave them wanting more.

In some cases, you can craft one or two-sentence sales pitches – particularly if you’ve done deep research on your customers’ pain points and know exactly how your product solves their biggest problems.

For example, Adam Goldstein, co-founder of Hipmunk, knew he had to differentiate himself when he sought funding for his start-up. He needed something unique for his sales pitch, something that made it stand out from so many others.

Solution? He wrote a two-line pitch summarizing his business’s value proposition – lowering distribution costs .

After he sent the pitch to the CEO of United Airlines, he received a response in minutes, eventually getting $55 million in funding from investors.

So keep in mind, short and to the point is better.

Build on previous rapport

If you’ve already connected with your prospect and spoken to them about your product, you don’t need to start from scratch – refer back to your previous conversation! Remind them that you have a deep understanding of their needs.

Think back to the words the prospect used in your previous conversations, then pivot into your value statement to show how your product can solve that problem, and invite them to jump on a call with you to discuss.

Sales rep: “I remember you mentioning that you were looking for a more effective way to do X, and I’d love to discuss a few strategies we’ve implemented for similar companies that produced great results this year.”

Sales rep: “You mentioned you were looking into X, and I thought you might be interested in this report.”

Your sales rep can then use a sales enablement and customer engagement platform to build the relationship and move the sales process forward with targeted content.

Lead with a question

Instead of launching right into your value statement, kick off the conversation with an intriguing question that provokes a response from the prospect.

Chris Westfall, author of The New Elevator Pitch: The Definitive Guide to Persuasive Communication in the Digital Age, recommends starting with one of these questions:

“Have you ever noticed…?”

“You know how…?”

“Doesn’t it seem like…?”

A qualified prospect will answer “yes” to your question and want to continue the conversation. To see an example of this technique in action, watch this video of Chris giving a presentation.

Leverage social proof

Research shows that trust plays a significant role for 92% of Americans when contemplating a big purchase – and one of the best ways to build trust is by including social proof in your sales pitch.

Social media and brand awareness go hand in hand, and a recent Hubspot survey showed that “Roughly half of B2B marketers report that ‘increasing brand awareness’ is their number one goal in 2022.”

The higher your brand profile, the more information (social proof) you can gather and leverage when making sales pitches.

Your sales reps should have multiple methods of social proof at the ready, including things like:

• Customer satisfaction statistics
• Testimonials
• Case studies
• Expert opinions
• Number of customers served

Testimonials and case studies could easily be adapted and shortened to use in your sales pitch – or you could send the prospect a link to read them.

A comprehensive automated sales enablement platform will ensure your sales reps have access to all this information, enabling them to send it to prospects promptly.

Use a conversational style

Your sales pitch shouldn’t be a monologue. Instead of launching into a formal presentation every time you need to deliver a pitch, use a conversational style that starts with a brief description of what you do.

If the person you’re talking to indicates they’re interested in hearing more, then continue.

Speaker coach Brian Walter advises using a “ WOW, HOW, NOW ” framework to keep your presentation tone light.

WOW: One attention-getting or intriguing sentence that answers what you do that is designed to make your customer want to know more.

HOW: After you’ve got their attention, expand and clarify by telling a story, giving more specific details, or sharing a statistic. You want to illustrate how what you do will benefit them.

NOW: Wrap up your sales pitch by giving an example of exactly what you do. This is your chance to tell a story to connect your prospect to the larger concept of what you’re offering them.

Prospect: “So, what do you do?”

Sales rep: “I speed up the sales process.”

Prospect: “What? How do you do that?”

Sales rep: “I sell a platform that helps sales reps engage with customers, close the marketing loop with actionable insights and increase sales teams’ efficiency and productivity. Right now, I’m working with a company to help them find and target their customers with the right content at the right time.”

Leverage customer data

You likely have a lot of data about your prospect’s behavior right at your fingertips through your sales enablement platform. Use that data to craft a personalized sales pitch.

For example, if you know the prospect has spent time engaging with a particular article or white paper that you sent them, you can prioritize topics from that content in your sales pitch conversations. Whenever possible, use customer data to create and personalize new pitches.

Remote reps can use conversational intelligence to highlight trends, objectives, and buying signals in digital and remote sales interactions, then learn from that data to shape their sales pitches.

Create a winning sales pitch with Pitcher’s sales enablement solution

The Pitcher Super App for sales enablement allows reps to track what pieces of content have been downloaded, opened, and presented at every touch point. These real-time content analytics are the perfect tool for shaping personalized sales pitches that will resonate with prospects.

In one multi-purpose, omnichannel platform application, your sales reps can:

• Manage and automate targeted, personalized content
• Engage with customers and prospects in multiple channels
• Analyze insights about customer behavior and sentiment – even when they’re offline
• Measure performance and refine sales pitches with powerful analytics

In addition, your team can use Pitcher to deliver just-in-time sales training, so your salespeople can fine-tune their most important sales pitches.

Sales pitch FAQs

Why is sales pitching important.

Every salesperson should know the key USPs of the product or service they are trying to sell. In a sales pitch, a salesperson explains the benefits of their business, ideally in just a couple of minutes. A salesperson should be able to deliver it within the time frame of one elevator ride, ergo the term “elevator pitch.” Everyone on your sales team should have a well-crafted, optimized sales pitch created during the pre-sales planning period, which can be customized for different situations.

Get fresh insights monthly, straight to your inbox. Subscribe to the Pitcher newsletter here.

Share this:

bloggerpitchercom

EVEREST GROUP PEAK MATRIX 2023:

Pitcher a Leader in Life Sciences Next-Gen Customer Engagement Platforms.

COPYRIGHT © 2024 PITCHER AG

Sales Pitch: Everything You Want to Know (+ 9 Great Examples)

Do you need a sales pitch? Have you ever needed to give one, but found yourself at a loss for words?

You’re not alone .

The lack of powerful sales pitches is actually a top reason why many small businesses fail. So, here’s your chance to learn how to win at persuasion!

In this blog post, we’ll cover: what a good sales pitch looks like, why giving a great sales pitch matters, and 9 examples of awesome ones so you can see what they look like in action.

Let’s get started!

Table of Contents

What’s a Sales Pitch?

A sales pitch is when someone tries to get someone else to buy something. The salesperson tells a potential customer (lead, prospect) about a product or service, and everything it can do for the customer, and then tries to convince the customer that it’s worth spending their money on.

A sales objection is when a sales pitch doesn’t work because of some issue that the customer has with buying the product.

For example, if someone was trying to sell me an expensive laptop computer, but I only had enough money for a cheaper laptop, then I would have put up an objection to the sales pitch.

Every sales pitch has to incorporate a strategy to address sales objections . If sales objections aren’t addressed, the sales pitch will not succeed, no matter how well the product or service is presented.

A sales objection could be that the price of a product is too high.

Another sales objection could be that the customer doesn’t like the color or look of a product. Yet another sales objection could focus on some feature of the product that isn’t to the customer’s liking.

As a salesperson, how do you still succeed at selling the product or service? Well, that’s why you must first understand the anatomy of a winning sales pitch.

Elements of a Powerful Sales Pitch

Though sales pitches vary from one seller to another, they are all common in one aspect — their end goal is to pitch sales for a certain idea, product, or service.

But it isn’t necessary that all of them convert into sales.

Even as you deliver your wonderfully crafted sales talk, the potential customer is always wondering whether this product or service adds any value to their life, career, or business.

So, what’s the magic formula behind a perfect sales pitch ? How can you make yours more effective, more successful?

Here are a few essential elements to make your sales pitch more compelling:

1. Get Visual

Did you know that about 40% of all people respond more to images than just plain text?

If you are delivering a sales presentation to a marketing team, it should be liberally sprinkled with images and/or videos. You can get your images from Google, Flickr, Fubiz, Unsplash, or any other platform you like, but do use appealing visuals.

2. Become a Storyteller

Some of the best salesmen have been great storytellers.

Efficient business storytelling is about presenting your sales pitch in a simple yet engaging way. Did you know that 65% of all successful presentations are delivered in the form of stories?

Great storytellers humanize their sales presentations with real-life anecdotes and stories that warm the hearts of their listeners.

One great example of storytelling is telling your audience how you started your company (your Eureka moment). Another example that you can share could be how you arrived at an idea while you were doing something very inconsequential, e.g., cleaning your teeth or brushing your shoes.

The more relatability or human-ness your story has, the better it will work with your audience!

3. Focus on Solutions

Let’s face it, your audience has gathered in that swanky conference room to find solutions to their business problem. Is your sales proposal solution-focused?

While storytelling is important, what’s even more so is how can you solve the problems of your customers. What is your ultimate value proposition?

Let’s take the example of Airbnb which identified three problem areas for travelers — price, accessibility to the city and local culture, and ease of booking.

To solve these problems, this hospitality company came up with a solution that was easy to implement and was a win-win for travelers and accommodation providers alike.

Airbnb encouraged locals to put their houses up for grab, thus helping travelers get a real taste of the local life while also finding cheaper accommodation options than hotels.

So, how does this logic translate to your sales presentation? Here’s what you can do:

• Don’t provide too many solutions to confuse your audience. Boil it down to the real problem, and elaborate on the solution confidently.
• Propose a solution that is simple and easy to understand.
• Has your solution helped others too? Show your audience some examples of success. Testimonials are great influencers.
• Quantify the benefits that your audience can get from the product or service, and mention specific numbers.

Read also: 10 Elevator Pitch Examples to Convince Anyone in 30 Seconds

4. Answer the ‘How Do I Believe You?’ Question

Most probably, your audience will raise the question: How & why do I believe you?

To get past this bottleneck, you need to make sure to include several testimonials in your slide deck . These testimonials should support all your claims.

You may have quotes from industry leaders supporting your product or others who have used it.

Unless you show that your product has been accepted by a lot of people, you are not likely to make much headway. Allow your earlier work to speak for itself.

Some of the best sales pitches aren’t made by the salesperson but by your customers . You should always encourage your customers to leave a review or feedback for your products and services, and use these positive reviews in your sales pitches.

Also, what happens if your product fails to meet the expectations of your customers? You need to be clear in your sales pitch about how willing you are to return the payment or provide a valuable substitute.

5. Questions, please!

A great sales pitch is never about a product alone , it is always centered on the audience and their problems.

While delivering your sales presentation, keep asking questions and encourage your potential customers to share the issues they’d like to get addressed by your product.

Even if your product or service does not address every issue the customers may have, you can always use this knowledge to improve your product and promise the customers that new features are in the pipeline.

Make your prospects the center point of your presentation, and engage them in a way that benefits them first.

Now that we have understood the broader elements and structure of an ideal sales pitch, let’s look at how to master the art of sales pitching .

The Sales Pitch Blueprint

With great conversion rates as the target, the following blueprint can help you devise the perfect sales pitch :

1. Does Your Sales Pitch Have an Objective?

A sales pitch without a clear objective is doomed to fail.

Always consider what is the next step in the buying journey of the customers, and keep your focus on that. The objective is to convert leads and prospects into paying customers, but that happens in small steps.

Let the objective be the next small step instead of just selling the product or service as much as possible.

2. Does Your Customer Really Care About Your Solution?

You can make a great sales presentation to the wrong audience, and none of the efforts will pay off.

Try and segment your audiences in such a way that you never present a product to someone who does not need it. Talk to people, even if few, who actually care about the solution you are here to sell.

These few people can convert well and go on to become loyal brand advocates for you in the coming years.

For instance, this is how OnePlus marketed its first models . The brand was really small and hence did not try to capture the market of Apple or Samsung directly.

The OnePlus team reached out to smartphone buffs and tech bloggers around the world and presented a case for a smartphone that comes with certain compromises here and there but outperforms much pricier flagship products of established brands.

Soon, the term ‘flagship killer’ took off, and this small community of tech bloggers and smartphone enthusiasts spread the word to the larger markets.

With very little marketing and advertising, OnePlus became one of the largest global smartphone brands in just a few years.

3. Is There a Central Idea in Your Pitch?

Many salespeople veer off the central topic in their presentations quickly.

In order to make a great presentation , you should always focus on the core benefit that your product is offering .

Stick to the central idea, and let all other conversations stem only from that, and lead only back to that. This kind of focus will help keep your sales process efficient.

4. Customize Your Sales Pitches

Don’t cut corners while presenting your product or service to potential customers. Remember that every customer is unique and has their own particular set of problems.

Don’t cut, copy, and paste your previous presentation for your next one. Customers today are smart and have plenty of options, so if you don’t offer them a customized sales pitch , they’ll look elsewhere.

5. The Power of Three

Great salespeople stick to the Rule of Three in sales.

According to this ‘action selling’ approach, the salesperson must ask questions until the potential customer has at least offered three problem areas.

Only when you have answers to how your product or service will help the customer benefit in these three problem areas, you shouldn’t even introduce your product or service.

Sounds smart, right?

6. Always Be Ready for a Great Verbal Pitch

In certain cases, you might be asked to deliver your sales pitch without any Powerpoint presentations. Be prepared for this situation, it’ll come without a warning.

Practice delivering your sales pitch without any slides, animation, etc. , even though you must otherwise use them as much as you can.

It would also be a good idea to find some commonly asked questions about products or services similar to yours, and have specific answers ready.

In general, no-slide presentations are ice-breakers and quite effective in starting conversations.

7. The Next Steps

Never finish your presentation without listing out the next steps. These could be signing up for a free trial, the next meeting, or anything else that makes for a Call To Action (CTA) .

People are busy and forgetful, so if you make a great sales pitch and don’t follow up, you might easily lose the prospects even after almost converting them.

A lot depends on your CTA , so make sure you ace this step. ( Read more about it here )

The 5 Types of Sales Pitches

As a sales-driven organization, you should use different kinds of sales pitches to promote your products or services. Here’s a list of ideas that you can employ.

Please note that this is just an indicative list; you can always use your own ideas.

1. One-word Pitch

Perhaps the toughest sales pitch idea to implement is the One-word Pitch. T his one word captures your company’s value, belief, or goal.

By the way, it isn’t easy to find your central value or belief.

Great companies like Google excel in this kind of pitch. For the search engine giant, that one word is ‘Search’. What’s yours?

Once you identify your one-word pitch, adopt it and use it liberally in marketing and selling your product or service.

2. Social Media Pitch

If we ask you to quickly think of five brands off the top of your head now, you’ll most likely end up thinking of brands with a strong social media presence.

The point is, without a social media selling strategy, your brand is unlikely to get a lot of attention. Devise a few great social media ads or slogans, and take advantage of the masses online.

3. The Elevator Pitch

The Elevator Pitch has been much written about, so we’ll keep it short, just the way this pitch should be — no more than 30 seconds long.

It should be interesting, short, and have a call for action.

And yes, it should be personalized and verbal.

4. The Cold Call Pitch

When you dial a customer’s phone number, never start your conversation by saying, ‘Hi, I want to tell you about my amazing product….’.

Find out whether the person on the other end is busy or driving at the time of the phone call.

Reschedule your call and double-check whether your prospect has time now or not.

An essential point in this kind of pitch is that you need to secure an appointment. Warm up to the potential customer, make the call less cold, and you have a chance of winning the sale.

(For great cold call tips, click here )

5. The Email Pitch

Email marketing works great, but you must make your emails well personalized in the subject line, heading, and body content.

Also, make sure you schedule your sales pitch via email in tandem with the time zone of your audience.

9 Great Sales Pitch Examples To Inspire You

Here are some sales pitch examples that are too good to ignore.

While you should refer to these examples to learn a few things about how to communicate your idea effectively, make yours fresh, unique, free from information overload, and original.

1. The ‘Don’t You Agree?’ Strategy

Here is how this strategy works:

• Present a fact.
• Present a flip side of the fact, which is obvious but is usually overlooked.
• Ask your audience – Do you agree with this fact?
• State your solution.

2. Fixing a Contradiction

In this strategy, you first state a fact (Fact A). Next, you present a contradictory fact (Fact B).

Now that you have your audience riveted, ask a question — How can we reconcile both the facts?

Present your solution.

3. Stitch Your Pitch to Your Story

It is a proven fact that our brains are always ready to hear stories.

Use storytelling to pitch your product.

Make your product coherent with human value, and watch your audience react.

Have you wondered why infomercials are beamed late at night? Because the profit from a demo always outweighs the one from a non-demo sales pitch.

Besides, nothing speaks for a product more than the product itself. Allow your target to interact with the product — even a little teaser would do.

A first-hand experience with your product always makes your sales pitch more compelling, so don’t hesitate to offer a free trial version.

5. Persuasion

One way to make your sales pitch stand out is to educate and inspire people.

You can do this by leveraging your product to generate a positive impact on society.

This way, you are persuading people to follow your brand without even asking them to buy from you.

6. The Pique Technique

Make your audience stop and think.

This could be done via a tricky yet quirky question, like what did they do the first thing upon waking up.

Something which seems irrelevant and rather colloquial, but upon connecting the dots it builds up the flow for your sales pitch.

This sales pitch idea is called the Pique Technique .

7. Using a Metaphor

Metaphors link one thing to another, and this can be aptly used in sales pitches.

In fact, if you are looking to boost your sales, EngageBay has all the right tools for you.

Whatever is your requirement – sales, marketing, or CRM, EngageBay is a tree that has all the fruits you need. (Ah! That was a metaphor)

8. Make Your Customers Feel Valued

One way of going about this technique is by shifting the focus entirely to the customer.

Show your prospects that their time is more valuable than yours. Make it about them and how they benefit from the product.

And lastly,

9. Flatter Your Audience

You’ve got to admit, nothing works like a dab of sugar.

Especially when you are going to make a sales pitch about your consumers, make sure the result is helping them feel good.

Of course, this can be achieved by great customer service , and part of that is engaging your customer in a little bit of flattery.

However, don’t overdo it. Compliment them, but be sincere.

To recap, a good sales pitch is like a story that starts with the problem your product solves and ends with how it will benefit the buyer.

Effective sales pitches are made up of three parts—introduction (problem), body (solution), and conclusion (benefit).

When you’re ready to give your next presentation or make an in-person sale, try putting together these three pieces for every customer to see the value in your sales pitch.

We hope that you’ve found this blog post helpful. If you’re interested in learning more about how to improve your sales pitch, we recommend checking out the following resources:

• Promotional Email: How to Write Email That Converts
• 15 Creative Customer Engagement Strategies for Small Businesses
• Social Selling: A Complete Guide for Sales Reps
• How to Upsell with Email Marketing
• Sales Prospecting Guide Blog : A Few Modern Techniques

And, of course, we have more than just reading resources for you.

EngageBay’s Sales CRM software comes with full-fledged sales & marketing automation, and free customer support tools. It is a great way to keep track of all of your leads and prospects so they never fall through the cracks.

This all-in-one, super affordable software offers many features to help sales teams, such as lead scoring, email templates, and contact management.

About The Author

Akanksha Holani

Leave a comment cancel reply.

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

How to write the best elevator pitch (with examples)

In Singapore's bustling professional scene, crafting a compelling elevator pitch is crucial for job seekers to stand out and leave a lasting impression on prospective employers. This short story of yourself serves as a platform to showcase your talents, past experiences, and career aspirations.

This guide teaches you how to write an interesting elevator pitch. An effective pitch can help you in all stages of your career by providing the information potential employers look for in one concise statement. Here's what we'll cover:

• What is an elevator pitch?
• How to write an elevator pitch
• What to avoid when writing an elevator pitch
• Elevator pitch examples
• Practising your elevator pitch

What is an elevator pitch?  

An elevator pitch lasts between 30 and 60 seconds and is a short yet powerful introduction of yourself, your work, or the business you represent.

The purpose of elevator pitches includes three key objectives:

• Spark interest and curiosity: The goal of your entire pitch should be to make people curious. By getting your audience's attention and making them want to know more, you set the stage for future discussion.
• Communicate your value proposition: This is your chance to show how your communication skills, experiences, and strengths make you stand out.
• Leave a memorable impression: A good elevator pitch can help you make connections with a potential employer that will last long after the elevator doors close.

How to write an elevator pitch  

Crafting a good elevator pitch is not that challenging. Here's a step-by-step guide to writing an interesting elevator pitch.

1. Introduce yourself

Start with an introduction for your pitch at a networking event, job interview, career fair, or other presentation.

2. Highlight the problem or need

Find a common problem or challenge in your industry or the job you want. Describe how your skills, experiences, and unique point of view make you the best person to solve it.

3. Showcase your expertise

After identifying the issue, explain your solution. Discuss previous experiences that show your ability to handle comparable issues.

4. Include a call to action

After your pitch, mention a potential outcome. Show interest by suggesting a follow-up meeting to discuss options, sharing contact information, or engaging on professional networking sites.

5. Keep it concise and focused

Keep your elevator pitch brief. Make sure every word of your 30-to-60-second pitch counts and adds impact.

What to avoid when writing an elevator pitch  

It's important to avoid common mistakes that may undermine the efficiency of your elevator pitch. Here are several things to avoid.

Being too generic

Fit your pitch to your audience and the situation. Avoid bland pitches that aren't memorable.

• Good elevator pitch example:  "I am a social media strategist. I specialise in helping small businesses increase their online presence and engage with their target audiences."
• Bad elevator pitch example:  "I help businesses with their social media."

Overcomplicating the message

Keep your pitch brief and simple. Avoid oversharing or confusing explanations.

• Good elevator pitch example:  "I develop user-friendly mobile apps that simplify everyday tasks for busy professionals."
• Bad elevator pitch example:  "I am a software engineer with expertise in developing native applications for iOS and Android platforms, utilising advanced frameworks and programming languages."

Including jargon and technical language

Your audience or potential employer may lose interest if you use jargon. Try to avoid business-specific jargon, acronyms, and terms.

Focusing on features and not benefits

If you discuss only features in your elevator pitch, you might give a one-sided presentation that doesn't retain your audience's attention. Remember to include benefits as well.

Rambling and exceeding the time limit

If your elevator pitch runs on or exceeds the time limit, it may be less powerful. Your message may get lost in too many details or long stories.

Lacking enthusiasm and confidence

You might not make a good impression if you're not excited and confident about your elevator pitch. It's like telling a boring story about your most exciting journey.

No clear call to action

When giving your elevator pitch, don't forget to include a clear call to action. You should encourage your audience to do something at the end of your pitch, such as setting up a follow-up meeting.

Including irrelevant personal information

While giving an elevator speech, focusing on relevant business details is important. Using personal details or stories irrelevant to your pitch can distract from your message.

Elevator pitch examples  

Here are some great elevator pitch examples for different career stages.

Elevator pitches for job seekers

As a job seeker, you need to consider key elements when writing a perfect elevator pitch. Your pitch should show how valuable you are and make a lasting impression in a job interview .

An elevator pitch template for job seekers

• Introduction: Start with a short introduction. For example: "Hi, my name is Sarah, and I just got my marketing degree from NUS."
• Value proposition:  Demonstrate your skills, experiences, and traits. For example: "I bring strong analytical skills and a keen eye for detail, developed through internships where I successfully analysed market trends and contributed to targeted marketing campaigns."
• Why it's important: Explain to the hiring manager how your skills and knowledge can meet their needs.
• Call to action: At the end, suggest an action for the hiring manager. For example, you could say you'd like to talk more or ask for a follow-up meeting.

Example for recent graduates

"Hello, I'm Jessica! As a recent graduate with a degree in Business Administration from NUS, I'm excited to talk about how my new ideas and excitement for innovation can help your team. My jobs and classes have given me a mix of analytical and creative problem-solving skills that I can bring to the table. Because I've done market research and analysed data before, I know how to find ideas and growth opportunities that will help a business succeed. I'm sure that by joining your team, I can help make smart decisions. I'd love the chance to talk about how I can help your business succeed. Could we set up a time to talk more about possible opportunities?"

Example for mid-career professionals

"Hello, my name is Zara, and I've been a project manager for over 10 years, leading cross-functional teams to success. Throughout my work, I've consistently delivered difficult projects on time and budget, always going above and beyond what clients expected. What makes me unique is that I can not only run projects smoothly but also build strong ties with team members and stakeholders. I'm sure I can make a big difference on your team because I have extensive experience with project management in Singapore. I can't wait to explore ways I can help your organisation succeed. Could we set up a time to discuss how my skills and experience match your team's needs? I'm excited about the chance to work together to reach our common goals."

Tips and advice from human resources (HR) practitioners and hiring managers

Here's what HR professionals and hiring managers have to say about writing a good elevator pitch to make sure your message hits home:

• Focus on accomplishments and experiences directly relating to the job.
• Keep it short.
• Be enthusiastic and sure of yourself.
• Send a thank you message to show your interest in what the company offers.

Elevator pitches for networking events

It takes planning to create good elevator pitches for networking events to help you connect with new contacts. Here are the most important elements of a networking-specific elevator pitch.

Elements of an elevator pitch for networking events

• Start with a short introduction that includes your name, current position or area of expertise, and an interesting hook.
• Draw attention to the skills, experiences, and traits that make you a useful connection.
• Craft your pitch to speak to the people you're trying to attract.
• End with a clear call to action, such as sharing contact information.

Example for networking events

"Hey there. I'm Sara, a digital marketing expert who really loves what she does. At XYZ Agency, I'm in charge of handling things that get people interested in a brand and make them loyal to it. One thing that makes me stand out as a link is that I can combine creativity with strategic thinking. I'm here today to make new connections, look for ways to work together, and grow as a person. Let's exchange contact information so we can keep talking after this event is over. I'm looking forward to getting to know you better!"

Example for industry conferences

"Hey there. My name is Anas, and I help new businesses with their digital advertising. As the founder of a great marketing firm, I've helped many businesses become more visible online and grow significantly. What makes me stand out is how creatively I use new trends and how much I care about getting measured results. As we all gather here at the conference, I can't wait to meet other professionals who are as excited about growth and innovation as I am. Let's get coffee or connect on LinkedIn to keep talking. Looking forward to getting in touch!"

Tips and advice from public relations (PR) specialists on how to network effectively

Networking well isn't only about making connections. It's also about building relationships that matter. Here are some tips and advice from PR specialists:

• When you network, think about how you can improve your contacts' lives or businesses.
• Make an effort to get in touch with new people.
• After networking events, remember to follow up. You could send a personalised email, leave a business card, or connect on a professional networking site.

Elevator pitches for sales professionals

Writing an elevator sales pitch takes skill and attention to detail, especially when talking to cold leads.

How to pitch effectively to cold leads 

To pitch to cold leads successfully, you need a plan that focuses on earning trust and meeting specific needs. Research the person's business, problems, and interests. When you reach out, build rapport by greeting them warmly and finding a common interest to help you connect. When you have their attention, focus on how your product or service can solve problems or improve things to show them value.

Difference between hard selling and an elevator pitch 

There's one main difference between hard selling and an elevator pitch. Hard selling means using aggressive methods to force a product or service on a customer, usually without considering their wants or needs. An elevator pitch is a short, convincing message. It shows what your product can do for the person in a way that fits their wants and interests without being pushy.

How to craft an elevator pitch to attract customers

Here are some tips for writing the perfect elevator pitch to attract customers:

• Think about what makes your product or service different.
• Instead of listing features, emphasise the results or benefits.
• Don't use technical terms.
• Talk to coworkers or friends about your pitch and make changes based on what they say.

Successful elevator pitch examples for salespeople:

Product pitch example: 

"Hi, my name is John, and I work at XYZ Tech. The latest software we've made improves work processes, which helps businesses in Singapore save time and money. We've helped many businesses increase their output by 30% or more thanks to our flexible features and easy-to-use layout. I'd love to show you how it can change the way you do business."

Service pitch example: 

"Hello there, I'm Sarah from ABC Consulting. Companies like yours have used our strategic planning services to overcome tough times and reach their goals. We're dedicated to your success and will do everything we can, from market studies to innovative solutions. Let's talk about how we can help you reach your business goals."

Tips from effective sales professionals 

Make sure you incorporate these tips while working on your sales pitch.

• Actively listen.
• Build relationships.
• Offer value.
• Adapt and learn.

Practising your elevator pitch  

You need to practise your elevator pitch if you want to develop it and make a positive impact. Here are some tips that will help improve your pitch:

• Speak in front of a mirror: Practise delivering your pitch in front of a mirror so you can see yourself. This will help boost your confidence.
• Record yourself: Record yourself and listen to check your speed, tone, and clarity. This will help you determine what you need to work on.
• Pitch to family and friends: Tell your family and friends about your elevator pitch and ask them what they think. You can learn a lot from the perspective of others.
• Attend workshops and start-up masterclasses:  Workshops and masterclasses for new businesses let you practise your pitch in a safe space. You can get feedback from people who work in the same field.

Importance of feedback

Feedback is like a mirror. It lets you see how far you've come. People who know what you're doing, such as teachers or friends, can tell you what they think after reading or listening to your elevator pitch. It helps you figure out what you do well and what you need to work on.

Conclusion  

Perfecting your pitch takes time, effort, and a willingness to learn from others' opinions. Remember that your elevator pitch is your chance to impress potential employers , clients, or investors and show them what makes you special.

You can craft an effective elevator pitch over time and increase your chances of success by asking for feedback, identifying your skills and weaknesses, and constantly modifying your words. So, take advantage of the opportunity to improve and build on your pitch, and know it can lead to new opportunities and possibilities.

• What is the ideal length of an elevator pitch? Usually, 30 to 60 seconds is the best length of time for an elevator pitch in Singapore and in most places. This time allows you to send a clear, short message that grabs the listener's attention and conveys your value proposition. ⁠
• How do I make my elevator pitch memorable? To make your elevator pitch stand out, begin with an interesting hook. Then, focus on the benefits, add some personality, and end with an unforgettable sentence. For the most impact, keep it short, interesting, and specific to your target. ⁠
• Can you provide elevator pitch examples for job interviews? Of course! Here are two examples of elevator pitches for job interviews: Example for a recent graduate: "Hi, my name is Emily, and I just got my degree in computer science. During my studies, I did internships in Singaporean startups and projects that helped me learn a lot about computer languages and how to solve problems. I'm interested in using technology to generate new ideas and solve problems in the real world. I'm excited to join your team and grow with your company because I'm proactive and eager to learn." Example of a mid-career professional "Hello, my name is Alex, and I'm a project manager with over eight years of experience leading cross-functional teams in the healthcare industry. I've finished many jobs on time and within budget, always going above and beyond what the client expected. People know me for being able to communicate clearly and work well in fast-paced settings. I can't wait to improve the success of your team by bringing my skills in project management and strategy planning to your company." ⁠
• What are some tips for delivering a confident elevator pitch? You need to give a confident elevator pitch If you want to make a positive impact. To help you do that, here are some tips: Practise your pitch. Maintain eye contact. Speak clearly and slowly. Use positive body language. Focus on your audience. Believe in yourself. ⁠
• How do I tailor my pitch to different audiences? You should adapt your pitch to different groups of people when connecting with them. To help you do that, here are some tips: Research your audience. Identify common ground. Highlight relevant benefits. Adapt your language and tone. Be flexible and responsive.

Top search terms

Popular on jobstreet, explore related topics, subscribe to career advice.

• SUGGESTED TOPICS
• The Magazine
• Newsletters
• Managing Yourself
• Managing Teams
• Work-life Balance
• The Big Idea
• Data & Visuals
• Reading Lists
• Case Selections
• HBR Learning
• Topic Feeds
• Account Settings
• Email Preferences

Can AI Assistants Add Value to Your Sales Team?

• Prabhakant Sinha,
• Arun Shastri,
• Sally E. Lorimer

The benefits — and challenges — of bringing these tools onboard.

AI assistants are transforming sales by acting as digital coaches, analysts, and advisors to salespeople. They analyze sales pitches and provide personalized feedback, helping salespeople refine their communication and engagement strategies. By leveraging AI’s analytical and verbal-visual capabilities, companies can drive customer engagement, increase conversion rates, and enhance overall sales performance. They can streamline tasks like content creation and customer interaction analysis, allowing sales teams to focus on higher-value activities. Adoption challenges include upfront costs, data integration, and managing change, but a phased implementation can mitigate risks.

A salesperson is preparing for an important customer meeting. They rehearse a pitch with an AI-powered digital coaching tool which is tailored to the company’s objectives and sales philosophy. The system analyzes the salesperson’s tone, words, and pacing. It points out areas for improvement, for instance, suggesting use of phrases that emphasize collaboration (“let’s explore this together…”) and reminding the salesperson to schedule a next meeting with the prospect. Further, the salesperson gets data-driven insights about the customer’s needs and preferences, including recommendations about sales actions and cross-selling opportunities.

• Prabhakant Sinha is a cofounder of ZS, a global professional-services firm. He is a coauthor of the HBR Sales Management Handbook , forthcoming October 2024.
• Arun Shastri is a leader of the artificial intelligence practice at ZS, a global professional-services firm, and teaches sales executives at Northwestern’s Kellogg School of Management. He is a coauthor of the HBR Sales Management Handbook , forthcoming October 2024.
• Sally E. Lorimer is a principal at ZS, a global professional-services firm. She is a coauthor of the HBR Sales Management Handbook , forthcoming October 2024.

Partner Center

News | Politics

For Zelensky, a Celebration of Resilience and a Sales Pitch for Support

For all the talk of victory, President Volodymyr Zelensky’s remarks in Washington revealed hints about his worries for the year ahead.

• Share full article

By David E. Sanger

President Volodymyr Zelensky’s carefully choreographed blitz of Washington was crafted as one part celebration of Russia’s failure to crush Ukraine, one part appreciation for the American taxpayers funding the battle, and one part sales pitch for keeping a fragile coalition together in the long, bloody and freezing winter ahead.

But between the lines were revealing hints of Mr. Zelensky’s worries about the year ahead.

For all the repeated talk of “victory,” and the comparisons of the current moment to the turning of World War II at the Battle of the Bulge, Mr. Zelensky and his top military officials doubt that the Russian forces that invaded in February can be vanquished anytime soon . And the Ukrainian president surely knows his country’s remarkable resilience in the first year of the war could be threatened in the second, and the resolve of its saviors could begin to waver.

A Russian buildup of forces has many officials wondering if a humiliated President Vladimir V. Putin is plotting a new attack. And for the first time, there are hairline fractures — but not cracks — among some allies and partners, including a minority of Republicans who question whether America should be spending tens of billions for a nation that is not a treaty ally.

It was up to Mr. Zelensky to address all of that and make the case for more without actually reading out a shopping list. He did so in a speech that was carefully designed to appeal to many constituencies, one in which the Ukrainian president came off as grateful and yet gently demanding more. He wants Abrams tanks and F-16 fighters, layered air defenses and the Patriot missile system that President Biden announced would soon be on its way.

Not surprisingly, Mr. Zelensky, the performer turned politician turned media-savvy wartime leader, focused his appearance to highlight good news. Russia has been in retreat, America has provided ever-more-powerful weapons, there is plenty of money for more, and the Western alliance is still intact.

“Ukraine is alive and kicking,” he told the joint session of Congress , appearing in a somewhat cleaned-up version of his instantly recognizable drab green T-shirt, a modest concession to the formality of a speech from the podium of the chamber.

We are having trouble retrieving the article content.

Please enable JavaScript in your browser settings.

Thank you for your patience while we verify access. If you are in Reader mode please exit and  log into  your Times account, or  subscribe  for all of The Times.

Thank you for your patience while we verify access.

Already a subscriber?  Log in .

Want all of The Times?  Subscribe .