how to deliver product presentations

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How to create and deliver an impactful product presentation

As a product leader, a crucial part of your job is to communicate with and present to other teams across your company (e.g., the engineering team, the sales team, etc.).

One of the best ways to do this is to deliver a product presentation. In this guide, we’ll share some tips on how to prepare and deliver an effective product presentation that cuts to the chase and aligns stakeholders on your product direction .

How to structure your product presentation

Giving a good, short, and sharp product presentation can be done in a super straightforward way that effectively follows the Pain-Agitate-Solution (PAS) framework.

This three-step framework is a great tool to help you frame a compelling story around your product strategy and align and rally the team around a common goal.

From there, based on the information presented in the first three sections, explain, in audience-appropriate terms, what you plan to do to solve customers’ problems and how you plan to do it.

Following this structure, your product presentation should flow as follows:

• What will you do?
• How will you do it?

This is your chance to set up the entire presentation and create a memorable first impression.

You want to keep this section short and to the point. In some cases, this could be your first interaction with a team, executive, investor, prospect, or customer, so make it count.

Start with an image that figuratively or literally depicts the problem and add some text. For example:

• “Is this you?”
• “This is our customer”
• “This is our focus for the next quarter”

A good example of a pain point is the way people used to seek support for their software products: They would email or call a support contact, send screenshots and attachments, and explain — often poorly — the steps they took so the agent could attempt to reproduce the problem.

Once you’ve identified the problem, it’s time to agitate it — in other words, make the problem seem as big and as urgent as possible.

The goal here is to get your audience members thinking about how much better things could be if this problem were solved.

Describe the implications if the problem goes unaddressed: What are the consequences of not solving it? Again, make this relatable and digestible for your audience.

Instead of slides upon slides of market insights and trends analysis , this is a great place to drop in two or three key stats to back up your argument and highlight the problem you’re setting out to solve.

For example:

3. Solution

Finally, it’s time to introduce your solution. This is where you get to talk about how you plan to solve the customer’s problem.

Be sure to focus on the features and benefits that matter most to the customer . What makes your product unique? Why should people care?

Ideally, you should have an image that depicts — figuratively or literally — what a successful customer looks like. Bonus points if you include a quote from a real customer that explicitly indicates a cessation of the pain referenced in the first slide.

The tone you want to present is something like, “Fear not! There is a product with a solution. Here’s how it will help our users solve their problems.”

4. What will you do?

What will you do to help your customers solve their problems?

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Describe the features and benefits using language that resonates with your audience. The goal is to help them understand how your product will improve the lives of your customers.

5. How will you do it?

Finally, you get the slide that most people are after: the product roadmap .

Explain to your audience how you plan to achieve the goals and objectives outlined in your roadmap. What do you plan to focus on today, tomorrow, and beyond?

The roadmap section of your presentation is also an opportunity to showcase the product in action.

A live demonstration or video serves as an effective tool for promotion and solidifies understanding. By walking through the product’s use, you can help the audience understand how your product solves customer problems.

What is the goal of a product presentation?

Following the PAS framework when creating and delivering a product presentation will help you persuade internal stakeholders of the product’s value and gain the buy-in you need to execute your roadmap .

An effective product presentation clearly articulates the problem, agitates its implications, introduces a solution, and outlines what you will do and how you will do it. This framework is designed to help product managers rally product and cross-functional teams around common goals.

Using storytelling techniques and referencing key data points as you go through these steps helps you captivate your audience and drive home key points. This product presentation format can work for product introductions, product strategy, quarterly kick-off meetings, sales pitches, marketing briefs , and more.

Product presentation template

Click here to access the template I used to create the example presentation referenced throughout this guide.

To customize this product presentation template , select File > Make a Copy or download the file to your computer.

How to deliver an engaging product presentation: 4 tips

By this point, you’ve prepared an awesome presentation. Now it’s time to deliver it.

Here are some tips on how to take that compelling presentation you created and deliver it with the oomph it deserves:

• Know your audience
• Start with a bang
• Keep it concise
• Engage with your audience

1. Know your audience

The first step to giving an effective presentation is to know your audience:

• Who are you presenting to?
• What are their needs and wants?
• How knowledgeable are they about the subject matter?

Answering these questions will help you tailor your presentation so that it resonates with your audience.

For example, if you’re presenting to a group of engineers, you’ll want to focus on the technical aspects of your product . If you’re presenting to a group of salespeople, you’ll want to focus on how your product can be sold effectively.

By understanding who your audience is, you can ensure that your talking points hit the right note.

2. Start with a bang

You only have one chance to make a first impression and hook the audience, so make it count by highlighting the problem in powerful, impactful terms. The first few minutes of your presentation are crucial in terms of setting the tone and grabbing your audience’s attention.

One way to do this is to start with a strong opening statement that tells your audience exactly what to expect from your presentation.

For example, you could start by saying something punchy and ambitious, like: “Our new product has the potential to revolutionize the way we do business.” This will immediately pique the interest of your audience and set the stage for the rest of your presentation.

3. Keep it concise

When it comes to presentations, less is almost always more. No one wants to sit through a long, drawn-out presentation — they’ll tune out before you even get to the good stuff.

The product presentation template used in the example above only includes five slides; there’s no real need to go beyond that. The template is versatile enough to be used across many different types of audiences.

Get your point across in as few words as possible. Use short sentences and bullet points instead of long paragraphs and resist the urge to include too much information.

Remember, you can always provide more details later if necessary; for the core presentation, just focus on hitting the key points.

If needed, add an appendix that you can jump to depending on the audience. For example, you might have a marketing spend breakdown, engineering resourcing by team, or more elaboration on the detail of the product roadmap.

4. Engage with your audience

An effective presentation is not a one-way street; it should be interactive and engaging.

Don’t just stand at the front of the room and lecture your audience. Instead, try to get them involved in what you’re saying. Ask questions, invite input from the group, and encourage discussion.

The more engaged your audience is, the more likely they are to remember what you’ve said — and, hopefully, buy into it.

Giving an effective product presentation doesn’t have to be difficult — it just takes a little planning and preparation.

By following these tips, you can be sure that your next product presentation goes off without a hitch!

Featured image source: IconScout

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19 Elements of a Powerful Product Presentation

• By Judhajit Sen
• July 2, 2024

A product presentation is a business PowerPoint or Google slide deck that showcases a product’s market, key features and unique value proposition. Its main goal is to inform and inspire action, whether making a purchase or investing in the product. 

During a product presentation, businesses introduce a new or rebranded product to their audience. They explain how the product works, address customer pain points, and highlight its benefits. Visual aids like videos, images, and slideshows often help illustrate these points. 

Product presentations can happen at various stages of product development. Top management might present new products to the board of directors, investors, and potential partners. Product managers may share beta versions with their team, and sales associates often present to prospects during sales visits.

Effective product presentations combine slides and speeches to showcase key product details and benefits, aiming to generate interest and drive product sales. These formal or informal presentations may include live demonstrations and other multimedia resources.

A successful Google slide or PowerPoint presentation explains the product’s purpose and operation and then expands on how it meets customer needs and solves specific pain points. Presentations can be delivered in person at conferences, focus groups, or shared online to drive traffic. A strong product presentation helps businesses stand out, win customers, gain investor trust, and convey their brand story.

Key Takeaways

• Understand Your Audience: Thoroughly research your audience’s needs and preferences. Customize your presentation to address their pain points and interests.
• Engage with Visuals: Use high-quality visuals, interactive elements, and multimedia to engage your audience. Visual aids should be clear and support your message without overwhelming the slides with text.
• Effective Storytelling: Use storytelling to make your presentation relatable and memorable. Share real-life product presentation examples, customer experience, and compelling narratives highlighting your product’s benefits.
• Clear Call to Action: Conclude with a solid call to action. Summarize the key points and instruct your audience on the next steps, whether it’s making a purchase, contacting for more information, or investing in your product.

Importance of Product Presentations

In a crowded market, having a standout product isn’t enough. A compelling product presentation can set your brand apart, creating those “eureka” moments for your audience. It’s the key to winning over potential business and boosting sales.

Today’s consumers face countless product choices and have shorter attention spans. Your product presentation might be their first interaction with your brand, so making a solid impression is crucial. A well-crafted presentation introduces your product effectively and leaves a memorable mark, pushing them closer to buy your product.

Product slideshows play a vital role in building brand loyalty and customer trust. They allow you to showcase your product’s features and value, influencing how customers see your brand. An engaging presentation can foster a lasting business relationship and turn prospects into loyal customers.

Interactive presentations are compelling. They engage the audience more deeply, making your message stick. Whether through videos, additional information pop-ups, or dynamic effects, interactive presentation ideas can make your product unforgettable.

An excellent presentation on any product not only informs but also convinces and converts. It’s your chance to communicate with stakeholders, gain their buy-in, and enhance your brand’s equity. This is especially important during product launches, feature updates, and sales presentations .

Product ppts also offer valuable feedback opportunities and help sales teams improve their presentation skills. In the digital age, they are essential for remote sales, providing an immersive experience that can close deals more effectively.

Product slide presentations are essential tools in your marketing strategy. They generate awareness, attract media attention, and position your brand in customers’ minds. A captivating presentation can drive sales and establish a robust and trusted brand.

Following are 19 elements of a powerful product presentation.

Objective of the Presentation

Creating a powerful product ppt starts with clearly defining your goals and objectives. Whether launching a new product, rebranding, or upgrading an existing one, you must know what you aim to achieve.

First, determine your specific goals. Are you seeking investors to expand production? Do you need more funding from management to increase output? Are you looking to secure partnerships with distributors or retailers or introduce the product to potential clients? Understanding your goals will shape your entire presentation.

Next, explain why achieving these goals is crucial. For example, securing distributor partnerships can expand your product’s reach, boost sales, and increase market share. Clearly stating the importance helps your audience see the value in your objectives.

Also, plan how to communicate with your audience and what action you want them to take after your presentation. Do you want prospects to contact you or make a purchase? Do you want the sales and marketing team to develop a new market strategy for internal presentations? 

Make your goals SMART – Specific, Measurable, Attainable, Realistic, and Time-bound. Every slide should consider your goals and include a clear call to action .

Lastly, identify the purpose of your presentation. Ask yourself key questions: What is the presentation’s goal? Who is the target audience? Answering these questions will help develop a focused business plan to achieve your goal.

Make your product presentation effective by clearly defining your objectives and aligning every part of your presentation with these best practices.

The Audience

Understanding your audience is essential to creating powerful product slideshows. Successful brands stand out by knowing what matters to their audience and delivering it effectively.

Don’t assume you know what your audience wants—many businesses fall into this trap. Instead, take these steps:

Research Thoroughly: Dive deep into understanding your audience. Develop buyer personas and analyze customer data to spot trends.

Stay Updated: Monitor social media, forums, and industry news to stay in tune with what matters to your audience.

Access to information is easier than ever, and potential buyers research extensively before making decisions. Your presentation is your chance to show that you understand their needs and how your products can improve their lives or businesses.

You can make a lasting impact by tailoring your presentation to resonate with your audience’s needs, preferences, and pain points. Speak their language and address concerns to create a presentation that connects and convinces.

If you’re presenting a product remotely, research your audience beforehand. Understand their demographics, interests, and buying habits. This knowledge will help you craft a pitch deck that effectively addresses objections and meets their expectations.

During your presentation, focus on delivering relevant information and benefits that matter most to your audience. Pay attention to their reactions and adjust your approach to ensure your message resonates clearly and convincingly.

Presentation Outline

Begin with a solid outline to create a powerful product slide presentation. Here are key steps to follow:

Outline Main Points  

Begin by outlining the salient points you want to cover in your presentation script . This helps ensure you don’t miss any important information. Decide on the topics and the sequence in which to present them and show this outline to your audience. It sets expectations and keeps your delivery clear.

Organize the Agenda  

Next, organize the agenda. An agenda is a list of topics you plan to discuss in the order you want to talk about them. This is particularly useful in a product presentation due to the amount of information typically covered. Create a visual aid for your agenda so your audience knows what to expect and when to ask questions.

Plan Your Content  

Finally, plan your content based on your audience’s needs. Here is an essential structure for a product presentation:

– Introduction: Start with a brief introduction.

– Organization Overview: Provide an overview of your company.

– Problem Statement: State the problem your product solves.

– Product Solution: Describe your product and how it solves the problem.

– Value Proposition: Highlight the unique value of your product.

– Product Positioning: Show how your product stands out in the market.

– Case Studies: Present real-life cases or examples.

– Social Proof: Share positive feedback or endorsements.

– Conclusion and Call-to-Action: Wrap up with a conclusion and a clear call-to-action.

Following this presentation outline can create a compelling and organized product ppt that keeps your audience engaged and informed.

Introduction

Starting your product presentation strong is essential. It sets the tone for the whole session, and a great start can lead to an excellent finish. You must grab your audience’s attention immediately, establish credibility, and prepare them to listen.

Avoid wasting those critical opening minutes with unnecessary details. If you lose their attention early, it will be hard to get it back. There are several effective ways to begin your presentation.

Consider telling a compelling story about what led you to create the product. If you’re rebranding, discuss how the product has evolved. You could also quote shocking headlines or statistics related to your product. For instance, you might highlight a study that underscores the need for your solution. Another approach is to ask a thought-provoking question that articulates the problem, like “Do you spend too much time tracking inventory?”

Starting with a captivating image or video can also be powerful. To engage your audience visually, show live videos of customers using your product.

Your opening presentation template should be attention-grabbing. Use visual metaphors or unexpected scenarios to showcase your product. Techniques like a relevant joke, a surprising icebreaker for presentations , or even a moment of silence can effectively hook your audience.

Introduce yourself briefly, giving your name, position, and role with the product. This helps your audience understand why you’re the one presenting. Remember, those first few seconds are crucial. A powerful introduction with a visually strong opening slide can make your audience eager to learn more.

Company Overview

Give a general introduction to your company. Include these steps to highlight important aspects of your business:

– Company name

– Vision, mission, and goals

– Establishment date

– Products and services offered

– How your business and products have grown

– Key team members

Next, provide context about your company:

– Many attendees may not be familiar with your company, so give background information.

– Use customer lists, funding details, or achievements like awards to show company values and mission.

By covering these points clearly and concisely, your “Company Overview” presentation will effectively introduce your business and its offerings to your audience.

Engaging and Interactive Content

To give a product presentation that is powerful, you must craft content that resonates with your audience. Effective presentations aren’t just about fancy visuals; they start with solid, convincing information that connects with viewers.

Begin by understanding what matters most to your audience. Some prioritize quality over price, while others seek convenience. Tailor your content to address these concerns directly.

Your presentation should be concise yet focused on the customer’s benefits. Highlight how your product solves their problems and stands out from the competition. For example, while buying and installing new equipment can be complex, emphasize how it cuts costs and boosts productivity.

To captivate your audience, incorporate interactive elements like charts and before-and-after slides. Engage multiple personas with segmented content and tabs. Use multimedia presentation elements such as videos and GIFs to maintain interest and encourage exploration of your product.

Combining relevant content with interactive features allows you to create a presentation that effectively informs, engages, and persuades your audience.

Problem Statement  

To create a good presentation , start with what matters most – the problem your customers face. They care about this most, and it’s why they’re listening to you. By focusing on their needs immediately, you show them you deeply understand their challenges.

Highlight the Pain Points: Use real examples and data to illustrate these challenges. Show how not addressing these issues can impact them. This helps your audience see why solving this problem is crucial.

Visualize the Pain: Use visuals like infographics to make these points clear and memorable. Icons or data presentation tools like simple graphics can show the severity of these challenges in an easy-to-grasp way.

Tell a Story: Share customer stories to make the problem relatable. Use animations or real-life examples that your audience can connect with. This makes the problem tangible and easier to understand.

Go Beneath the Surface: Often, the real problem isn’t obvious. Use the iceberg model to explain this. What’s visible is just the tip; underneath lies the more profound, unseen issue. Explain how addressing this hidden problem can lead to significant solutions.

By starting with the problem and showing its impact, you set the stage for why your product or solution is necessary. This sets a clear path for the rest of your presentation.

Design and Visual Aids

When crafting your product ppts, one of the keys to success lies in your design and visual presentation aids . Think back to that last boring presentation you endured. How were the slides? Dull colors, confusing visuals, too much crammed onto each slide? If so, you probably zoned out like others do with bad slide decks.

No matter how great your content, poor product presentation template design hurts your presentation and credibility. To nail it, keep things professional with clean, organized layouts. Here’s how:

First, stick to legible fonts—no more than three types throughout your slides. Limit colors, too; strong contrast between text and background is necessary. Align typography, best colors for your presentation , and visuals with your brand’s identity for a polished look. 

Next, visuals matter. Most people are visual learners , so impactful images help ideas stick. Avoid pixelated or cheesy stock photos—opt for high-quality visuals that enhance your message. Stick to one main idea per slide, illustrated with one or two powerful images. 

Lastly, remember: Less text, more visuals. Show, don’t just tell, the value of your product. Research shows people remember visuals far better than words alone, so make every slide count.

By mastering slide design and choosing the right visuals, you’ll captivate your audience and ensure they remember your persuasive presentation long after it’s over.

The Product Solution

Focus on framing your great product as the solution to a specific problem. Start by explaining exactly how the product addresses the pain point you identified earlier. Use evidence like case study presentations  and user testing to pitch your product. Highlight your product features and connect them directly to the problems they solve.

For new products, showcase in-company user and beta testing results if customer testimonials aren’t available yet . If your product competes with others in the same industry, use comparison slides or charts to demonstrate its unique advantages. This helps highlight where your product excels compared to industry standards and competitors.

Integrate animation or video to present a product that solves problems in real-world scenarios. Show the audience the consequences of not using your fantastic product, backed by real examples of potential costs or inefficiencies. This type of presentation can help emphasize the value proposition and positions your product as a necessary solution.

Solution-Oriented Approach: Frame your product as the answer to a specific problem.

Evidence-Based Support: Use case studies and user testing to validate your product’s effectiveness.

Highlight Unique Features: Use comparison charts to show how your product stands out in its industry.

Visual Demonstrations: Utilize animation or video to demonstrate real-world applications of your product.

Cost of Inaction: Illustrate the potential costs or inefficiencies of not using your product.

This structured approach ensures that your product presentation can help inform and persuade your audience effectively.

Storytelling

Storytelling is an indispensable  audience engagement strategy in product ppts. It helps make your main points memorable and relatable.

Begin by sharing stories that highlight the existing problems in your niche before your product arrived. This sets the stage for showing how your product can change the industry. Use compelling statistics and figures to build a strong case. This approach helps convince potential customers of your product’s superiority.

If your product is rebranded or repackaged, storytelling is your chance to address any doubts or misconceptions. Reassure your audience of the benefits they will gain from purchasing your product.

To make your ppt relatable, include the product’s origin story. Explain how the idea came about and use real-life examples to connect with your audience. For instance, tell a story about a person or company struggling with a problem and how your product provided the solution. Actual case studies can be a great source of inspiration.

Craft a captivating narrative around your product. Take your audience on a journey through the inspiration behind the product, its development, and the problems it solves. 

For remote presentations, storytelling can create a personal and engaging connection between you and your audience. A relevant and well-told story will capture attention, provoke emotion, and strengthen the bond between you and your listeners.

Highlight what your product can do for your audience. Tailor your explanations and stories to fit their needs. Use visuals and data to show potential customers how your product solves problems and improves lives. This helps them see the actual value.

For returning customers, emphasize how the product enhances their lives and fits into their daily routines. Solving a need saves them time and adds convenience. This builds trust and strengthens loyalty to your brand. For instance, a new product can complement what they already use, or a software update can make their experience smoother.

When presenting to investors, highlight revenue projections, market potential, and why your product stands out. Use precise data and trends to illustrate growth opportunities. Visuals can make big numbers and market insights more impactful.

For partners, show how collaboration benefits everyone involved. Discuss ideas like ambassadors or beta testers to expand your product’s reach. This shows commitment to mutual success.

Using the “cost of doing nothing” technique, demonstrate to potential customers why not choosing your product could cost them more in the long run. Make the benefits clear and easy to understand, showing how your product improves their lives.

Presenting the benefits of your product in a straightforward way is crucial. Focus on how it solves problems and improves lives, and you’ll effectively capture your audience’s attention.

Short and Simple

Create product presentations that are not like long speeches or school lectures. No one wants to sit through hours of talking, and studies show people start tuning out after about 30 minutes .

Remember, you won’t have much of your audience’s time or patience. So, what’s the main thing you want them to remember? How quickly can you say it?

Follow the 10-20-30 rule for presentations from Guy Kawasaki.  Use just ten slides, speak for 20 minutes, and use big text. Or whatever rule you pick, stick to your main message and skip anything that doesn’t help.

Don’t pack your presentation with too much info. Focus on what’s most important about your product. Remember, less is more to keep your audience interested.

Highlight the key steps in your product’s journey. Begin with a roadmap template to show where your product stands currently. This gives a clear view of its lifecycle, from the initial idea to its launch. While investors expect a roadmap to gauge progress, regular consumers may not, though they appreciate when big brands creatively share their origin stories.

Use a visual layout to illustrate the stages your product must go through to become a reality. In a pitch presentation, start at the beginning of the roadmap after ideation and prototypes. Then, show what lies ahead—like the launch of new versions—to emphasize future plans. For a product launch presentation, place your product at the finish line on the roadmap. Highlight your team’s journey and accomplishments proudly with your audience.

Positioning your product is crucial in explaining why this presentation matters. Describe what makes your product unique and why customers should choose it over other mediocre products. Prepare statements that highlight attractive features and demonstrate its differentiation in the market.

Product roadmaps breathe life into visions by showcasing vital elements like vision, strategy, goals, and launch timelines. They serve as a roadmap from idea to customer feedback, showcasing key milestones.

Body Language

Body language or nonverbal communication is vital to the success of your presentation. They can significantly impact whether your presentation succeeds or fails. Here’s why: People pay much more attention to how you sound and move than to the actual words you say. This means they notice things like eye contact , facial expressions, gestures, posture, and how you move around.

To connect effectively with your audience, consider these positive body language tips:

– Smile genuinely: Show your enthusiasm.

– Stay relaxed: It helps you appear confident.

– Use power poses: They convey authority.

– Show your passion: Let your enthusiasm for the product shine through.

– Maintain eye contact: Engage with your audience.

– Speak clearly: Ensure everyone can hear and understand you.

– Move around: Use the space to interact with your audience.

– Speak at a steady pace: Neither fast nor slow.

– Use hand gestures: They can emphasize key points.

– Avoid slouching: Stand tall and confident.

– Remember to breathe: It keeps you calm and composed.

Lastly, be confident in yourself and your product. Authenticity builds trust, so speak from the heart and let your enthusiasm shine through. Your hard work deserves to be presented with passion and sincerity.

Avoid These Nonverbal Mistakes

When you make product presentation, be mindful of your body language to support your story and connect with your audience. Avoid these common mistakes:

– Hands in pockets: Indicates a lack of openness.

– Crossed arms: Suggests defensiveness or anxiety.

– Poor posture: Conveys disinterest and unprofessionalism.

– Checking the clock: It can make your audience uneasy.

– Overlooking audience reactions: Pay attention to subtle cues to keep them engaged.

By being aware of your body language and avoiding these pitfalls, you can deliver a more compelling and engaging product presentation that resonates with your audience.

Demonstrable Success

Showcase real-life examples of your product in action and customer feedback to establish credibility in a speech and highlight your product’s effectiveness. Here’s how you can make your presentation stand out:

Incorporate Customer Stories: Use testimonials and case studies to show how your product has benefited real customers. This convinces your audience that your product delivers real results.

Highlight Real Success: Describe specific instances where your product has succeeded. Share stories of how customers used the product to solve problems, supported by concrete examples. This demonstrates your product’s value and resonates with your audience’s needs.

Showcase Social Proof: Include customer testimonials or other forms of social proof in your presentation. These endorsements reinforce the reliability of your product and validate its effectiveness.

Visualize Customer Success: Use visuals like customer scenarios, reviews, ratings, and case studies to illustrate how your product addresses customer needs. Highlight performance metrics such as downloads, engagements, and purchases to quantify your product’s impact.

By weaving these elements into your presentation, you can effectively demonstrate your product’s success and credibility, compelling your audience to trust and invest in your solution.

Ending your product presentation effectively is crucial to leaving a lasting impact on your audience. Your conclusion should recap your discussion points and highlight why your product stands out. It’s a chance to make your audience remember you.

There are many effective ways to end a presentation . You can summarize your product’s benefits and unique features. Sharing glowing reviews, awards, and success stories can reinforce your credibility. For instance, if your software boosted Company A’s sales by 55%, mention it. If you offer on-demand delivery, emphasize how you’ve helped thousands save on delivery costs.

Closing with a compelling call to action is key. Tell your audience what you want them to do next, whether purchasing your product or signing up for a trial. End with a thought-provoking question or a memorable quote to keep them engaged. Thank your audience for their time, and encourage questions to maintain their interest.

A strong conclusion reinforces your message and motivates your audience to take the next step towards benefiting from your product.

At the end of your presentation, potential customers or investors will probably have questions about your product. These questions help them figure out if your product fits their needs. Common questions might be about:

– Scalability: Can your product grow with our company?

– Pricing: What will it cost us?

– Quality assurance: How reliable is your product?

– Ease of use: Is it user-friendly?

– After-sales support: What help can we expect after buying?

For instance, if you’ve made a digital product like CRM software, they might ask:

– Is your software scalable?

– Will it support our company’s growth?

– How will it improve our daily operations?

– Can it boost our sales or help us compete better?

Many clients may request a product demo of the physical product or trial of your software. Anticipating these questions shows you understand their needs and helps you prepare. Answering them well impresses your audience, builds their trust, and boosts your chances of making a deal.

Thank your audience after the presentation for active listening . Encourage them to ask questions to engage them. Listen carefully and give clear answers. If a question isn’t clear, ask for more details. Be honest and avoid making promises you can’t keep.

After designing your slides and putting your creative presentation ideas together, your ppt needs a few rounds of edits to truly shine. Keep editing aggressively until your presentation is clear and free of fluff. Focus on improving language accuracy, flow, and overall legibility. Remove anything that doesn’t relate to the core message.

Seek feedback from your mentor and team members. Their fresh eyes can spot errors or unclear ideas you might miss. Even if you’re a good editor, others can help you refine your presentation.

Once you’ve given your remote product presentation, request feedback effectively and professionally. Be specific in your request. For example, ask for feedback on your delivery or the use of visual aids. Timing is crucial. Send your request soon after the presentation while the details are fresh, but give the person time to respond. Be polite and appreciative of any feedback you receive. Remember, feedback is meant to be helpful, not critical. Thank the person for their time and input, and let them know you value their opinion.

Practice is key to creating a great product presentation. Rehearsing until you’re perfect helps you deliver captivating business presentations.

Why is practice so important? Even if you have a deep understanding of your product, practice helps you communicate your ideas clearly and persuasively. Notable speakers like Steve Jobs and Dr. Jill Bolte-Taylor practiced their speeches many times before going on stage, which helped them nail their presentations every single time.

Rehearsing your presentation builds confidence and makes you familiar with your key points. It also gives you a chance to:

– Weed out irrelevant points or jargon

– Try new presentation techniques like a strong opening or a pause to play a clip

– Streamline your presentation to fit the allotted time

Practice your presentation many times before the big day. Start by practicing alone, perhaps in front of a mirror. Then, practice before a small group of friends, family, or colleagues to get natural feedback.

During practice, time yourself, record your sessions, and take notes. Enunciate tricky words, pause when you make mistakes, and refine your presentation structure. Review the recorded clips and feedback from your practice audience, and incorporate this feedback into your subsequent practice sessions.

The goal is not to deliver your presentation exactly as you memorized it. Instead, aim to:

– Avoid sounding too rigid or rehearsed

– Present your product or service confidently

– Handle questions and comments from your audience without getting lost or overwhelmed

Practice helps you prepare for the public speaking aspect of your presentation, ensuring you speak clearly and effectively to your customers. Whether you’re presenting in person or remotely, rehearse thoroughly to make a strong impression and communicate your message with confidence.

Mastering Powerful Product Presentations

In today’s competitive market, delivering a compelling product presentation is crucial. The goal is to inform and inspire action, whether it’s making a purchase or investing. A strong presentation highlights your product’s market, key features, and unique value proposition, all while addressing customer pain points.

To create a presentation that stands out, clearly define your objectives and understand your audience’s needs. Use a well-structured outline to ensure you cover all important points, from introducing your company to detailing the product’s benefits. Engaging visuals and interactive elements can make it a more memorable and  persuasive speech .

Emphasize storytelling to connect emotionally with your audience and use real-life examples to demonstrate your product’s effectiveness. Keep your presentation concise, focusing on the most critical information to maintain interest. Effective body language and a strong conclusion with a clear call to action can leave a lasting impression.

Remember, a successful product presentation is the process that showcases what your product is and also convinces your audience why they need it. By following these steps to creating a powerful presentation, you can  capture attention and drive results.

Frequently Asked Questions (FAQs)

1. What is the most important goal of a product presentation?  

The primary aim is to inform and inspire action. This could mean convincing the audience to purchase or invest in the product. By showcasing the product’s market, key features, and unique value proposition, the presentation aims to make a strong impression and drive engagement.

2. Why is understanding the audience important in a product presentation?  

Knowing your audience helps tailor the presentation to their needs and interests. This ensures that the content resonates with them, making it more likely they will see the value in your product and take the desired action. Researching your audience and addressing their pain points is crucial for a successful presentation.

3. How can I make my product presentation more engaging?  

Incorporate interactive elements such as charts, videos, and before-and-after slides. Tell compelling stories highlighting the product’s benefits and use visuals to make your points clear and memorable. Keep the presentation concise and focused, avoiding information overload to maintain your audience’s attention.

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Effective communication c’s: the 7 cs of communication checklist, one-pager examples: key elements of a one pager template.

11 Product Presentation Examples Driving Business Results

Get product presentation examples & templates that drive results and learn to create effective product presentations with interactive slides & storytelling.

8 minute read

helped business professionals at:

Short answer

What to include in a product presentation.

• Cover slide
• Hook (introduction, vision, and value proposition)
• About us (authority, experience, and know-how)
• Details (features, benefits, product positioning)
• Social proof (testimonials, case studies, client logos)

Competition is at an all-time high - does your product stand a chance?

There are about 3000 alternatives competing in any product category today - are you doing what it takes to stand out?

Here's my take: you definitely have the potential to make a mark, and I'm here to guide you on that journey.

I'll introduce you to some fantastic product presentation examples . These aren't just for show – they're practical templates you can use to craft your most engaging and effective presentation yet.

Remember, a mediocre product presentation can be a major setback in today's competitive landscape. It’s likely to cause potential customers to lose interest, and leave you with that sinking feeling of missed opportunities.

But don't hit the panic button just yet!

Stick with me, and I'll share some powerful tips and techniques that will take your presentation skills to the next level and ensure your products become the talk of the town.

What is a product presentation?

A product presentation is a business slide deck that highlights a product's market, key features, advantages, and unique value proposition. It’s crafted to inform potential customers, investors, or partners—with the goal to inspire action, such as making a purchase or investing in the product.

Customizable product presentation templates

Making an effective product presentation that gets results can feel like an uphill battle.

You have to keep it succinct yet comprehensive, exciting yet anchored in reality, novel yet relatable. The design needs to be beyond great, it needs to be outstanding.

And above everything, your product deck needs to tell a great story to be engaging.

All easier said than done.

But there's an easier way, a better way...

The professional product presentation templates below are designed to help you quickly create a remarkable product presentation in less time and with better results that 99% of your peers.

They are build for interactive storytelling, and for making complex ideas easily understood.

Why do most product presentations fail?

Before diving into the winning formula, it's crucial to identify the common pitfalls that lead to presentation blunders.

Let’s explore why most product presentations fail and how you can avoid these mistakes to create a show-stopping performance.

1. Overloading with information

Bombarding the audience with excessive details can lead to cognitive overload, making it difficult to retain vital information. Keep your presentation concise and prioritize the most important aspects of your product.

2. Too little information

Clients and investors want to know what your product actually does. They want to know what it looks like, how it behaves, how intuitive or complex it feels, and what real users have to say about it (have them answer product survey questions to get conclusive answers).

Leaving these questions unanswered will reduce your credibility and make your product hard to grasp.

3. Weak visuals

Generic visuals that complement your narrative can detract from your message and make your presentation forgettable.

But contrary to what design studios will tell you, high-quality images, graphics, and videos are not enough to create an engaging experience.

For that you need visuals that show what words can’t tell - show your product in action, how it works, or how it changes lives.

4. No clear call-to-action

Failing to provide a clear next step for the audience can leave them unsure of how to proceed. Wrap up your presentation with a strong and clear call-to-action, guiding your audience toward what you want them to do next.

Key factors of a successful product presentation

Ready to dazzle your audience with a truly mesmerizing product presentation? Here are the key elements that can transform a run-of-the-mill presentation into a jaw-dropping, unforgettable experience.

1. Clear objective

Establish a well-defined goal for your presentation, ensuring that every slide, image, graph, and sentence is geared towards achieving it.

This clarity will guide you as a compass when building your product presentation, so that every step in your yellow brick road is essential to get your audience to the wizard. Nothing more, nothing less.

2. Interactive content

Captivate your audience by involving them in the journey with interactive elements like charts or before-and-after slides.

Hook their attention and cater to multiple personas by using segmented content and tabs. Enhance the experience with multimedia, such as videos and GIFs, keeping them engaged and eager to explore your product.

3. Inspirational narrative

A dry, facts-only approach or poor storytelling will bore your audience and make your presentation an instant dud.

But you can pull people in with a story of how your product changes people’s lives in vivid detail (based on your target customer’s pain points, of course). But, ensuring your product lives up to the expectations set in your presentation is essential, and one effective way to maintain its quality is through automated testing .

Inspirational narrative example:

Below is a Storydoc remake of the original Zuora deck which made waves and got the title “ best sales deck ever ” for its outstanding use of inspirational narrative.

Their presentation took readers from the present to a brave future where they were the winners and their competitors the losers.

How to make a product presentation that stands out

Transform your product presentation into a showstopper that wows your audience with these top tips and best practices:

1. Get to know your audience

Craft your presentation to resonate with your target audience. Research their needs, preferences, and pain points, and tailor your content to address these factors. Speak their language, and your presentation will leave a lasting impression.

2. Tell a compelling story

Weave a captivating narrative around your product, taking your audience on an enthralling journey.

Share the inspiration behind the product, its development journey, and the problems it solves. A well-told story will engage your audience emotionally, making your product memorable.

3. Visualize your value

Ditch the text-heavy slides and opt for stunning visuals that illustrate your product's value. Use high-quality images, videos, and infographics to showcase your product's features and benefits. Remember, a picture is worth a thousand words!

Most of this can't be done effectively with PowerPoint, for this you'd want to consider creating modern presentations with an interactive presentation creator .

4. Emphasize benefits over features

While showcasing your product's features is important, highlighting its benefits is what truly resonates with the audience. Show them how your product improves their lives or solves their problems, and you'll have their undivided attention.

5. Use testimonials and social proof

Incorporate customer testimonials, case studies or success stories to add credibility to your presentation. This social proof will help build trust and convince your audience that your product is the real deal.

6. Keep it simple and focused

Resist the temptation to overload your presentation with information. Keep it streamlined and focused on the most important aspects of your product. Less is more when it comes to capturing and retaining your audience's attention.

If you want to learn more about how to create an outstanding product presentation, check out our detailed guide on how to create a product one-pager .

What is the difference between a product presentation and a sales deck?

A product presentation is a slide deck showcasing the main features, benefits, and real-world applications of your product in a captivating manner. It’s designed to inform prospects, investors, or partners about new product releases or updates to existing products.

A sales deck, on the other hand, is a persuasive, data-driven pitch that focuses on the unique selling points, pricing, and ROI, with the main goal of turning prospects into paying customers.

How to measure the effectiveness of a product presentation?

To gauge the effectiveness of your product presentation, keep an eye on these key metrics:

Engagement score: This number gives you an overall idea of how captivating your presentation is. The higher the score, the more your audience is interacting with and responding to your content.

Reading time: This metric reveals how much time people spend on your presentation. A longer reading time suggests they're thoroughly digesting the content, while a shorter time may hint that something's amiss.

Reading depth: Dig deeper with reading depth to see how far your audience gets into your presentation. Higher completion rates imply that you've successfully hooked them from start to finish!

Reading completion: This is the ultimate test of your presentation's appeal. A high completion rate indicates that your audience is hungry for more, while a low rate suggests it might be time to reevaluate your content.

11 Effective product presentation examples for insight and inspiration

I handpicked a selection of outstanding product presentation samples that will revolutionize the way you showcase your products.

These examples are designed to deliver the "wow factor" that every presenter dreams of by blending storytelling frameworks with cutting-edge interactive slides .

By taking what you can from these examples you'll be on your way to leave your competitors in the dust!

Jump ahead to prefered example

SaaS product one-pager

A SaaS product one-pager delivered as an interactive story with immersive visuals, animation, and live data.

What makes this presentation great:

• The narrator and timeline slides are excellent for illustrating how a product works without overwhelming the audience with unnecessary details.
• Easily customizable logo placeholders let Yotpo highlight their most important clients in a concise manner.
• The embedded calendar allows readers to book a meeting directly from the product presentation, reducing the likelihood that they will abandon the deck after closing it.

Personalized product sales deck

A highly-converting product sales deck with a modern design, interactive narrated content, and an integrated chatbot.

• Dynamic variables make it easier than ever to personalize the product presentation at scale with just a few clicks.
• Tabs with buttons on the side allow Travel Booster to divide the main features and benefits of their solution by category so that their audience can focus on the content that is most relevant for them.
• The before and after slide is ideal for illustrating how their product can change their prospect’s life for the better.

Physical product deck

A welcoming physical product deck for immersive introduction to a revolutionary vacuum-forming solution.

• Vertical timeline can be used to showcase the journey of the company or product from its inception to the current day in a more visually appealing way.
• Animated lists are great for presenting the onboarding process step-by-step or the main benefits of the solution without overloading readers with too much information at once.
• Smart CTA at the end makes the next step clear and actionable, increasing the chances of getting that product demo or next client meeting booked on the spot.

Digital product brochure

A product brochure showing smart manufacturing execution systems on a mission to digitalize production floors.

• Comparison list makes it easy for prospects to instantly realize the value Matics’ product brings to the table.
• Logo slider is perfect for displaying several customer case studies on one slide, with the option of adding links to the full version at the bottom.
• The ability to include two CTAs leaves the audience with the option to choose the action they want to take after viewing the product presentation (e.g. learn more about the product and book a product demo).

Medical product presentation

A minimalist design aiming to let healthcare professionals and institutions describe their services in a reader-friendly way.

• The minimalist design maintains focus on your core message while delivering value.
• The narrator slide is ideal for explaining complex medical procedures to potential clients unfamiliar with the field.
• Utilizing image and video placeholders allows for a demonstration of your solution in action, bypassing the need for complicated medical terminology.

AI product presentation

Use this presentation template to make even the most complex AI solutions instantly easy to grasp and exciting.

• The running numbers slide against a vibrant background enables you to convey your unique value proposition in a captivating manner.
• Easily modifiable logo placeholders are ideal for displaying the main integrations of your solution or your most important clients to date.
• The ability to incorporate case studies lends credibility to your solution and fosters trust with your audience.

Product pitch deck

Use this template to talk about your product and finally do it justice! Use visuals to easily present all the features and use cases for your product. Show how it can solve your prospects' problems.

• Incorporating a video into the cover slide boosts engagement by 32% . Adding any video to your presentation results in a 37% longer average reading time and a 17% boost in the CTA click-through rate, so other slides come with video placeholders too.
• A mix of text-based and visual slides allows you to give a thorough overview of your product without overwhelming the audience with product specifications.
• Logo placeholders are perfect for displaying the most crucial integrations your solution offers.

Physical product press release one-pager

A perfect brochure example for product press release— beautifuly used for launching physical product, or machine based services. It lets you showcase a range of different items in an easily accessible way.

• An assortment of visual slides effectively showcases the primary features and applications of your product, avoiding overloading potential customers with excessive text or product specifications.
• Intuitive editor simplifies the process of adjusting your product presentation, virtually working on autopilot to ensure that your design always stays perfect.
• Web-based design enables you to tweak your product presentation without having to resend it each time, guaranteeing that prospects are always seeing the most up-to-date version which is essential in modern web design .

AI product one-pager

An interactive one-pager for Pollyartis, rich in data visualization, with a focus on storytelling and user engagement through dynamic content.

• Incorporates advanced data visualization components , making complex AI solutions easily understandable.
• Features an embedded calendar within the deck for direct scheduling of meetings or demos.
• Utilizes segmented content using tabs for a structured and interactive exploration of different aspects of the AI solutions.

Light mode product pitch deck

A detailed presentation of Taacme's software solutions, combining narrated slides and interactive elements for an immersive experience.

• Includes a narrated slide , providing a guided tour of the software's features and benefits.
• Offers the option to embed a case study directly into the deck , allowing for an in-depth showcase of the software's real-world application.
• Features customizable logo placeholders, enabling easy adaptation for different client presentations or branding needs.

Dark mode product pitch deck

A dynamic presentation of Taacme's IT solutions, designed for high engagement with scroll-based design and customizable content.

• Allows for the addition of dynamic variables , enabling easy personalization and relevance to various audience segments.
• Utilizes a scroll-based design , offering a seamless and engaging narrative flow through the content.
• Includes a built-in analytics panel , providing valuable insights into audience engagement and interaction with the presentation.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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How to Deliver an Impactful Presentation

• March 2, 2024
• product management

By Pinkesh Shah – Chief Product Officer, Qualys

In product management, effective presentations are not just useful for conveying information to your audience, they are important for professional communication, creating movement, resonating with your audience and eventually leaving a lasting impression on them. Good presentation skills are crucial for various aspects like pitching an idea or selling a product.

Key Takeaways:

• The bigger the movement between the before and after of your presentation, the more awesome your presentation was. 
• You should tailor your message to cater to different personas, addressing their specific concerns and interests. 
• There is a 60-20-20 rule that you should follow while structuring your presentation. 60% of your presentation should be dedicated to the main story, 20% to supporting details, and 20% to conclusion and call to action.
• It is necessary to have a basic understanding of the psychological effects of different colors and use them strategically to evoke specific emotions or associations. 
• 70% of your communication in product management is dependent on body language.

1. Movement

The art of selling or sales means exchanging something of value with another person. Sales is all about movement. What is the before and after situation is what we are measuring at the end of the presentation. The bigger the delta between the before and after, the more awesome your presentation was. 

Don’t think that sales means that someone has to agree to buy the product you are selling at a particular amount. But that might still be an effective presentation even though you did not succeed in the goal. Why? This is because the before and after have still changed. Before, that person was at least open to listening to you and seeing if wants to agree, but now he has changed his mind and he disagrees with you, which is also a movement. It is good for you because now you know what the objections are with this person. This means that now you are more equipped to handle the objections. So movement is very important for you to decide what is your before and after state that i want to induce.

2. Personas

Understanding your audience is crucial for delivering a presentation that resonates well. There are 4 things about the persona- knowledge level, belief level, maturity level, attitude level. So you have to analyze every single person in the room in 4 dimensions. As product managers , you should tailor your message to cater to different personas, addressing their specific concerns and interests.

As product managers, designing the structure of the story is very important. There is a 60-20-20 rule you should follow. A llocate 60% of your presentation to the main story, 20% to supporting details, and 20% to conclusion and call to action. Choose a storytelling approach (type A or type B) that aligns with your audience’s preferences and objectives.   

4. Visual appeal

Fonts, colors and understanding which colors induce what mood is very important. It is necessary to have a basic understanding of the psychological effects of different colors and use them strategically to evoke specific emotions or associations. A visually appealing presentation not only enhances comprehension but also reinforces the credibility and professionalism of your message.

5. Delivery

70% of your communication in product management is dependent on body language. This means that while you can do a great job on data, facts and statistics, colors, fonts, grids, layouts, etc., if you don’t deliver this in an engaging way, with your voice, body language, overall executive presence, you are going to fail to create that impact. You may still get it done, if it’s a technical presentation and all the audience wanted to see was your excel table. But not all presentations are going to be like that. As you grow into leadership roles, you will have to perform much more than showing a table and making a decision. You have to move people.

Hence, delivering an impactful presentation involves utilization of skills like movement, personas, story, visual appeal, and delivery. By mastering these five key pillars, you’ll be better equipped to create presentations that inform, inspire, and drive meaningful change.

About the Author:

Pinkesh Shah – Chief Product Officer, Qualys

Frequently Asked Questions

You can deliver an effective presentation by utilization of skills like movement, personas, story, visual appeal, and delivery.

The 60-20-20 rule you should follow while structuring your presentation means allocating 60% of your presentation to the main story, 20% to supporting details, and 20% to conclusion and call to action.

There are 4 dimensions about the persona- knowledge level, belief level, maturity level, attitude level, in which you should analyze your audience while giving a presentation.

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How to Create a Great Product Presentation

Visual presentations can be a powerful tool for communicating new information to multiple people. The slides engage audiences visually and offer plenty of opportunities to capture their attention and dazzle their senses. It’s no wonder why product presentations are such a popular tool for pitching a new product.

Of course, knowing you need a product presentation is only half the battle. You or your team still have to design it. What makes a great product presentation, and how can you design an effective pitch deck?

Want to create a powerful and effective product presentation? Check out these 10 tips for designing a great product presentation:

1. Plan a powerful introduction

How do you plan to introduce yourself and your product? The first few seconds can make or break your product presentation as your audience either becomes enraptured with your topic or shifts its focus elsewhere. How will you engage your viewers and capture their attention? A powerful introduction is key to an efzzwefective presentation. Be sure to create an opening slide that is heavy on visual interaction and communicates a strong statement that leaves people yearning to learn more.

2. Keep everything on brand

A professional slide deck is one that stays on brand from start to finish. You don’t have to spend hours poring over the intricate design details of a PowerPoint deck. Beautiful.ai users can personalize a theme for their entire presentations, customizing all the colors and typography with just a couple of clicks. Users can even add a custom logo to appear on slides, ensuring that the entire deck stays on brand. Beautiful.ai’s Team Plan users can even lock in the right logo and brand elements across the entire organization, guaranteeing that every deck is fully on brand.

3. Use a product roadmap

Product roadmaps are perfect for bringing a vision to life since they include the essential elements of a successful pitch: vision and strategy, goals and objectives, launch timelines and more. Beautiful.ai features a product roadmap template that’s already professionally designed to be the perfect product presentation tool. The template can help users pitch new products to investors, visualize the trajectory of research and development, as well as inform and educate sales teams about up-and-coming products. The slides are already curated; users need only customize the appropriate content, and the presentation can be completed in just a few minutes.

4. Include a demo

Product presentations are designed to demonstrate how a brand can positively influence a buyer, investor or partner. Because most people prefer to see a product in action before making a major purchase, a demonstration video serves as an effective tool for promotion. By walking your audience through a product’s use, you can help viewers understand how your product is the solution to their problems. It’s easy to integrate a product demonstration video using Beautiful.ai, as well as a variety of other PowerPoint-alternative presentation software tools.

5. Feature engaging images

Want to engage your audience and ensure it remembers your product presentation? Add visual elements to your slides. It only makes sense: Studies show people remember about 10% of what they hear after 72 hours, but they can remember 65% if visuals are added to the oral presentation. It’s simple to add images like photos, icons and even infographics to presentations designed using Beautiful.ai. Not only do a plethora of Smart Slides feature eye-catching infographics like bar graphs, pie charts and scattergraphs, but the platform features a vast library with thousands of free stock photos, icons and even company logos.

6. Try a design sprint

A design sprint is a time-constrained process that uses design thinking to introduce a new product better. Through a design sprint, presentation designers can answer critical questions through design, prototyping and experimenting with new ideas over a five-day period. By participating in a design sprint , teams can reduce their risks when bringing a new product to market. While a design sprint can be very effective, many teams may be unsure exactly how to conduct one. Fortunately, Beautiful.ai features a design sprint presentation template to get users started. The customizable template includes everything needed for a design sprint, including the process steps and weekly deliverables.

7. Provide success stories

The proof is in the pudding, and audiences want to hear about examples of a product’s success. While it’s important to describe a product’s features and its benefits, it’s just as crucial to provide specific examples of the new product in action. Tell specific success stories to help cement the product’s value in the minds of your audience members. Even better, feature true success stories from real-life customers. Testimonials have been a tried and true sales tool for centuries, and they can be just as powerful when included in your product presentation slide deck.

8. Create a memorable close

Nobody wants to spend time designing an otherwise stellar presentation and lose their audience with a mundane close. Some speakers will close their product presentation with a call to action, but we recommend closing with a clincher – a final story, a compelling statistic or even an inspirational quote that will leave an audience thinking long after the last slide has concluded. Beautiful.ai users can choose from all sorts of different Smart Slide templates to serve as their closing slide , and add engaging images and even video to help keep an audience interested until the very end of the product presentation and beyond.

9. Delegate with deadlines

Collaboration can be key to designing a powerful product presentation, and the Beautiful.ai Teams Plan makes it easy to get the entire team involved and on task. Delegate different slides or portions of the slide deck to specific team members, then be sure and set deadlines to keep everyone on schedule. There’s no need to worry about scattered slides with the Beautiful.ai Team Plan . Keep everything in one place with our single, searchable library. Slides are instantly synced when changes are made, so everyone is always working on the most current version at all times.

10. Conduct a product reflection

Also known as a project retrospective, a product reflection helps teams dive deep into completed projects, assessing what worked and what could have been better. The process helps to inform future planning, but it has the potential to be a tedious task that gets left by the wayside once a product presentation is completed. By using Beautiful.ai’s project retrospective template, however, project managers can create an effective product reflection in half the time. The customizable template features all the necessary slides for a powerful retrospective including project inventory, time investment, feedback and wins. By using the project retrospective presentation template , teams can better understand where their efforts paid off and how they can improve future projects.

Samantha Pratt Lile

Samantha is an independent journalist, editor, blogger and content manager. Examples of her published work can be found at sites including the Huffington Post, Thrive Global, and Buzzfeed.

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Tips To Create A Powerful Product Presentation Plus Examples

Have you ever attended a product presentation that left you feeling underwhelmed and unimpressed? Maybe the speaker was dry and uninspiring, or the product itself didn’t seem all that exciting. Whatever the reason, a lackluster product presentation can be a real letdown.

But what if there was a better way? What if you could create a PowerPoint product presentation that wows your audience and leaves them eager to learn more?

This blog will share some inspiring product presentation examples to help you take your presentations to the next level.

We’ll also provide tips and tricks to help you create an informative and memorable product presentation.

What is a Product Presentation, and why it’s important?

Product presentations are an essential part of any business, as they help showcase the features and benefits of a product to potential customers or investors. A product presentation serves as a means of communication to showcase a product’s noteworthy attributes and advantages. It also exemplifies how the product addresses a specific problem or fulfills a particular requirement.

The importance of product presentations cannot be overstated, as they play a vital role in the success of a product launch or marketing campaign. Here are some reasons why product presentations are so important:

• Captures attention: A well-executed product presentation can capture the attention of potential customers and investors, making them more likely to remember your product and consider investing in it.
• Demonstrates value: A product presentation can effectively demonstrate the value of a product, highlighting how it can solve a particular problem or meet a specific need.
• Builds credibility: A professional and engaging product presentation can help build credibility for your product and brand, making customers more likely to trust and purchase from you.
• Increases sales: A presentation for a product can help increase sales by effectively communicating the features and benefits of a product and convincing potential customers that it is worth their investment.
• Differentiates from competitors: A well-designed presentation can differentiate your product from competitors in the market, highlighting what sets it apart and making it more attractive to potential customers.

Key Elements of a Product Presentation

When it comes to creating a successful new product presentation , there are several vital elements that you should include to ensure your message is clear and compelling. Let’s explore each of these elements in more detail:

Introduction

Your introduction should capture your audience’s attention and give them a reason to listen. Consider starting with a thought-provoking question, a startling statistic, or a personal anecdote related to the problem your product solves.

Company Overview

This is your chance to give your audience background information about your company , including your mission statement, history, and notable achievements. This helps build credibility and establish trust with your audience.

The Problem

Clearly define the problem that your product solves and why it’s crucial. Use real-world examples or statistics to help your audience understand the significance of the problem.

Product and Solution

This is the meat of your presentation, where you introduce your product and explain how it solves the problem you just defined. Use clear, concise language and visuals to demonstrate how your product works.

The Promise of Value or Benefits

Elucidate your product’s advantages and potential to enhance your customer’s life quality. Emphasize the distinctive characteristics that differentiate your product from rivals and justify why it’s a valuable investment.

Product Positioning

Describe the position of your product in the market and its comparison with similar products. Accentuate your unique selling proposition (USP) and justify why your product is the most suitable option for your intended audience.

Use Cases and Social Proof

Use real-world examples and case studies to demonstrate how your product has helped other customers. Incorporate endorsements or evaluations from contented customers to establish social proof and build trust.

Call-to-Action

End your presentation with a clear call to action, such as a website or phone number to contact for more information or to make a purchase. Simplify the process for your audience to proceed to the next step.

By including these key elements in your product presentation design , you’ll be well on your way to creating a compelling message that resonates with your audience. So, take the time to carefully craft each element and watch as your product presentation helps drive success for your business.

The 8 Steps Formula To Craft a Powerful Product Presentation

Are you ready to create a product presentation that genuinely captivates your audience and drives success for your business? 

A robust product design presentation requires strategic planning, compelling content, and engaging PowerPoint graphics . In this section, we’ll walk you through the eight steps you must follow to create a presentation that showcases your product in the best possible light. 

So, let’s dive in and explore the formula for crafting a robust product design presentation that leaves a lasting impression on your audience.

Start with a captivating introduction

Your introduction is your first impression of your audience , so it’s essential to make it count. Consider starting with a story, a surprising statistic, or a thought-provoking question related to your product. 

This will aid in captivating your audience and pique their interest in what you have to communicate. You can also use your introduction to outline the key points you’ll cover in your presentation.

Stay on brand

Consistency is key in branding, and your product presentation should reflect your brand’s personality and values. Employ uniform branding components in your presentation, such as colors, fonts, and logos. This will strengthen your brand identity and render your presentation more memorable.

Leverage a product roadmap

A product roadmap can help you showcase your product’s features and benefits in a clear, organized way. Consider using a timeline template or flowchart to highlight critical milestones and show how your product has evolved.

Write promising content

Your content should focus on your product’s benefits rather than just its features. Use clear, concise language and emphasize the value your product can bring to your customers’ lives. 

Clarify how your product resolves an issue or fulfills the necessities of your intended audience. You may also employ storytelling techniques to render your content more relatable and captivating.

Use engaging visuals

Visuals are a vital component of any product launch presentation . Utilize top-notch images, videos, and graphics to illustrate your ideas and maintain your audience’s interest.

Ensure your visuals are relevant to your content and support your key messages. In addition, you may use visual aids to separate the text and enhance the visual appeal of your presentation.

Showcase a demo

A live product demo can be a powerful way to showcase your product’s capabilities and build excitement. Consider showing your product in action to help your audience visualize how it works. Keep your demo concise and focused on the key features and benefits.

Share success stories

Use case studies or testimonials from satisfied customers to build social proof and establish credibility. This can assist in persuading your audience that your product is a valuable investment.

Use real examples relevant to your target audience and explain how your product helped solve a problem or achieve a goal.

End in an actionable way

Conclude your presentation with a distinct call to action, such as a website or phone number for further details or to make a purchase. Facilitate your audience in proceeding to the next step and converting them into customers.

You can also use your call to action to reinforce the key benefits of your product and remind your audience why they should choose your product over the competition.

Winning Product Presentation Examples That Convert and Sell

Product strategy deck powerpoint template.

This PowerPoint product strategy deck showcases the product strategy and gives a detailed insight into the customer, product, company, and competition, defining key success metrics and mapping your product vision with user personas, user journeys, and user stories. Product managers can use this deck to showcase their product strategy to senior management or investors.

New Product Presentation

This product presentation can be a great starting point for product managers to create polished and professional product presentations, giving the product an air of credibility and quality. 

Such presentations help build trust with potential customers and make them more likely to purchase. 

Product Features Presentation

This product presentation deck focuses on the product’s benefits. By highlighting the benefits, the presentation helps the senior management understand how the product will solve customers’ problems or meet their needs. It is crucial to map out product features with benefits to showcase how the product solves customer problems or meets their needs.

It also builds trust with the customer. The presentation shows that the company is transparent and trustworthy by providing accurate and detailed information about the product.

Collection of Product Roadmap templates

The product roadmap template helps demonstrate the product vision and the company’s plans. By showing the product’s development direction, the presentation helps stakeholders understand where it is headed and how it will evolve. This collection offers various ways of showing product roadmap for your product presentation. 

Collection of Product Planning

Product Planning is a crucial part of product development. Use a product planning template to showcase a clear direction for the product. It helps to define the product’s goals, target market, and competitive landscape. This clarity can attract potential customers who want to know that the company has a clear plan for the product’s success.

It also illustrates the product development process and how the company plans to bring the product to market. Detailed planning helps build trust with potential customers by demonstrating the company’s well-thought-out product development plan.

Collection of Product Review

A product review template is one of the winning product presentation examples that convert and sell because they help to showcase the product’s features and benefits through the eyes of actual customers. By including customer reviews and testimonials in the product presentation, potential customers can see how others have used and benefited from the product. 

This helps build trust and credibility with potential customers, increasing sales and conversions. Additionally, product review templates can help identify improvement areas and provide valuable feedback for the product development team.

Collection Of Product Performance

These winning product performance presentation examples are guaranteed to convert and sell by demonstrating the product’s performance in an eye-catching and engaging way. 

Showcasing the product’s impressive performance can build trust and credibility with your audience, leading to increased sales and conversions. 

Common mistakes to avoid while delivering a product presentation

Delivering a product presentation can be daunting, but it’s also a chance to exhibit your product and convince prospective customers to invest in it. However, several common mistakes can detract from the effectiveness of your presentation.

From failing to define your presentation goal to not scoping out the presentation venue ahead of time, we’ll cover everything you need to know to deliver a successful product presentation.

Not defining your presentation goal

One of the most prominent mistakes presenters make is not clearly defining the goal of their presentation. Before commencing the creation of your presentation, take some time to ponder on what you aim to accomplish.

Are you trying to persuade investors to fund your product? 

Are you showcasing new features to existing customers? 

Knowing your goal will help you structure your presentation and focus on the most critical points.

Not preparing enough for the presentation

A lack of preparation can lead to a lackluster presentation. Ensure you allocate ample time to prepare your content and practice your delivery . Practicing your presentation can also assist you in recognizing areas where modifications are required.

Not knowing who your audience is

Understanding your audience is critical to delivering an effective product launch presentation . Make sure you tailor your presentation to the interests and needs of your audience. Researching your audience beforehand can also help you anticipate their questions and concerns.

Not checking if the presentation file is working

Technical difficulties can be a significant distraction during a presentation. Make sure to test your presentation file on the equipment you’ll be using ahead of time to avoid any surprises.

Not scoping out the presentation venue ahead of time

Arriving at the presentation venue without knowing what to expect can add unnecessary stress to your presentation. Visit the venue beforehand to familiarize yourself with the space and equipment.

Too many animations

Although animations can enhance the visual appeal of your presentation, excessively using them can be disruptive. Ensure your animations are relevant to your content and don’t detract from your message. Remember that simplicity and clarity are vital to delivering an effective product presentation.

Wrapping It Up

A product presentation can make or break the success of your product launch. By implementing the key elements we discussed earlier and avoiding common mistakes, you can create a powerful presentation that will wow your audience and leaves a lasting impression.

Remember to maintain your brand image, employ captivating visuals, and exhibit your product’s unique value proposition. Also, do not hesitate to derive inspiration from the remarkable product presentation ideas we provided.

With these tips and a little creativity, you can deliver a presentation that will captivate your audience and drive sales for your product.

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How to Present a Product: 10 Secrets to a Successful Product Presentation

You may have developed the best product in the world. But without presenting it to your audience in the right way, it could still end up a flop. 

Presenting a new product or feature should help prospective customers discover everything they need to know about it. This includes unveiling all its functionalities and use cases. 

Beyond everyday consumers, your presentation should be aimed at prospective investors. You must include key financial information to help stakeholders determine if your product is worth investing in.

You’ve put so much effort into research, design, and production. But now’s not the time to slack off. In fact, the stakes have never been higher. A powerful and persuasive product presentation can generate leads and drive serious sales.

In this post, we’ll discuss how you can create an impactful and memorable product presentation to take full advantage of this opportunity. 

What Is a Product Presentation?

A product presentation introduces your product and explains it in detail, including how it works and how it helps customers overcome pain points. It often makes use of images, videos, and slideshows to help prospects, stakeholders, and potential investors understand a product’s features and unique selling points.

A product presentation should include the following:

• An overview of your company and the products you offer.
• An explanation of your product, its positioning in the market, and how it solves your target audience’s problems.
• Use cases and testimonials.
• A call to action to drive conversions.
• Your conclusion.

Let’s move on to our 10 top tips for creating a successful product presentation:

1.Choose a Slide Template Theme and Stick To It 

To give the impression of professionalism, you should stick to just one slide theme and use your brand colors to build an image in the minds of consumers. A product presentation theme with simple, clean lines will help you get your message across without too many distractions. 

You should also equip yourself with a high-quality AI photo editor to ensure that all your images are picture-perfect. 

2.Use Plenty of Visual Aids

Graphs, images, videos, and demonstrations are great tools for capturing your audience’s attention. Use them to your advantage to highlight your product’s key selling points. Include images of your product in action and helpful tips for users. 

If your product is a new piece of software, let’s say an email finder , you should look to add images of its various functionalities and a screen recording of its UI in action to demonstrate its ease of use and robust capabilities. Short-form video is one of today’s most effective marketing trends , making content digestible and engaging.

Even better, make your product presentation an interactive one – engaging your audience will encourage them to listen more attentively and ensure buy-in. 

You could ask an audience member to carry out a function after watching your demo. This will illustrate how user-friendly your product is. Make sure to prepare a comprehensive and easy-to-follow demo to ensure nothing goes wrong in front of your expectant audience.

3.Create Compelling Content 

Your aim is to create impactful and memorable content that converts. As long as you’ve done your audience research, this won’t be too tricky a task. You must address the features your audience cares about most and what pain points they need your product to resolve.

Your customers may, for example, be particularly environmentally aware – cater to this with your content. You could explain how your product contributes to a culture of sustainability and how you’ve considered environmental concerns in its production. 

If you have difficulty with this you could always look to hire product management consultants to help develop and promote your product.

4.Start as You Mean to Go On 

The beginning of your product presentation is crucial because how you begin will set the tone for the rest of the presentation. 

Your aim for the start of your presentation is to grab your audience’s attention and establish credibility. Don’t be too wordy or read from slides. Have a sense of humor and be engaging. 

Here are a few ideas to start your presentation off the right way:

• Ask a question you can answer by explaining your value proposition right from the start – for example, “do you spend too much time on manual inventory management ?”. You can then describe how your solution would save time and labor in this area. 
• Share an interesting story about how your product came into existence. Storytelling helps your audience relate to you and remember the key elements of your presentation.

5. Keep It Short

Remember that you won’t have your audience’s time and attention forever, so, just like writing an impactful blog post , keep your product presentation short and to the point. Think about the key message you want your audience to take away, and then consider how you can communicate this most efficiently. 

7.Present With Confidence

As well as presenting your product information slides, how you present yourself is essential. 

Your presentation style, body language, and tone of voice play a crucial role and can make or break your presentation. The right body language helps you keep your audience engaged – so make an effort to:

• Keep your posture relaxed- don’t slouch or hunch.
• Maintain eye contact with your audience.
• Speak clearly, not too fast, and at a good volume.
• Make use of your space to interact with your audience.
• Take pauses in your speech to help your audience absorb information and maintain focus.

8. Communicate Your Value Proposition

How do you demonstrate your product’s value compared to competitors?

Your value proposition should help you stand out above other businesses in your industry. Ultimately, you want to demonstrate how your product can help your audience most effectively. This is also a great time to show off your product reviews .

For example, say you were pitching DocuSign and trying to come out on top in the HelloSign vs DocuSign battle for market prominence. You’d want to promote DocuSign as the superior solution, drawing attention to its vast template options and integrations that stand above HelloSign’s offering.

During the presentation, you must seek to establish the credibility of your offering to solve your audience’s problems. Therefore, if you have a physical product – put it in their hands and let them try it out. If your product is a service – figure out how you can have them experience it. 

9.Know Your Venue

If possible, test all the tech at your presentation venue to address any issues in advance. Test your presenting laptop, that your slides load as they should and that your audio is working correctly. In addition, speaking to the venue about the internet connection helps ensure everything is as it should be. You could even make sure you have access to a wired connection, just in case. 

9.Practice Makes Perfect

Practice your product presentation until you’re pitch perfect. Then you can unleash the presentation on a small group of friends, family, and colleagues. This method helps you to gauge reactions and get feedback.

Record your practice sessions and take notes to ensure you’re taking your time and not rushing through it. 

10.Encourage Follow-up Questions

At the end of your product presentation, prospects will probably have a few questions. 

Prospective customers might want to know about pricing, your guarantee, ease of use, and after-sales support. 

Let’s say you’ve built a multichannel inventory management solution. Prospects might ask questions like:

• How will the software help us manage multiple warehouse operations?
• Is your software cloud-based?
• Will it support our company’s growth and future expansion plans?
• Which marketing channels does your software support?
• Does your software solution integrate with our business’s tech stack?
• How long does the technology take to implement?

To address these inquiries efficiently, offering demo request forms on your website can streamline the process, allowing interested parties to directly request a demonstration tailored to their specific needs.

Preparing for potential questions in advance will give you the confidence to answer them post-presentation and show that you understand your prospect’s needs. It will also help you highlight the value of your product for your audience’s businesses. This will undoubtedly help you close the deal.

Your presentation should conclude with a summary of your slide deck and a clear call to action. Make your audience aware of their next steps following your presentation to get hold of your product. You should consider creating an ecommerce website for interested audience members to visit post-presentation.  

What’s Next?

Remember – your product presentation is your chance to make a good first impression. 

It’s a fantastic opportunity for you to introduce your product to your target audience, prospective investors, and stakeholders and broaden their knowledge about your business and brand. Get this right, and you’ll move them along to the consideration and conversion stages of the sales funnel. With time, these customers will trust your business and become loyal brand advocates. 

Xiaoyun TU – Brightpearl

Xiao is the Global Head of Lead Generation at Brightpearl, a leading software for order management and retail operations. She is passionate about setting up innovative strategies to grow sales pipelines using data-driven decisions. Xiaoyun has also written for other domains such as SimplyBook.me and Prisync .

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Product Presentation Examples | 2024 Ultimate Guide

Ellie Tran • 07 April, 2024 • 20 min read

Are you looking for product launch presentation example? The headlines below are just a tiny part of what you can find in the media just a couple of days after these brands delivered their product presentation . They all made it a success.

• ‘ Tesla’s next-gen Roadster stole the show from the electric truck ’, Electrek .
• ‘ Moz unveils Moz Group, new product ideas at MozCon ’, PR Newswire .
• ‘ 5 mind-boggling tech sneaks from Adobe Max 2020 ’, Creative Bloq .

So, what did they do both on stage and behind the scenes? How did they do it? And how can you nail your own product presentation just like them?

If you’re looking for answers to these questions, you’re in the right place. Take a look at the full guide for how to make a successful product presentation.

Ready to dive in? Let’s get started!

Table of Contents

What is a product presentation.

• Why Is It Important?
• 9 Things in the Outline
• 6 Steps to Host

In A Few Words…

Frequently asked questions, tips from ahaslides.

• Marketing presentation
• Business presentation

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A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to get to know more about it. 

In this type of presentation , you’ll take your audience through what it is, how it works, and how it helps solve their problems.

For example, the Tinder pitch deck and Tesla's Roadster launch are both fascinating product presentations used in different ways. The former presented their product idea and the latter unveiled their final product .

So, who will you present for? As you can do this kind of presentation at different stages while developing your product, there are some common groups of audience:

• Board of directors, shareholders/investors - To this group, typically you’ll pitch a new idea to ask for approval before the whole team starts working on it.
• Colleagues - You can show a trial or beta version of the new product to other members of your company and collect their feedback .
• The public, potential & current customers - This can be a product launch, which shows your target audience everything they need to know about the product.

The person in charge of presenting is actually quite flexible and not necessarily the same one or role in every situation. That could be a product manager, a business analyst, a sales/customer success manager or even the CEO. At times, more than one person can be hosting this product presentation.

Why Is Product Presentation Examples Important?

A product presentation gives your audience a closer look at and deeper understanding of the product, how it works and what values it can bring. Here are some more benefits that this presentation can offer you:

• Raise awareness and grab more attention - By hosting an event like this, more people will know about your company and product. For example, Adobe hosts MAX (a creativity conference to announce innovations) in the same format every year, which helps to build the hype around their products.
• Stand out in the cutthroat market - Having great products isn’t enough as your company is in a tight race against other competitors. A product presentation helps set you apart from them.
• Leave a deeper impression on your potential customers - Give them another reason to remember your product. Maybe when they’re on the go and see something similar to what you’ve presented, it would ring a bell for them.
• A source for external PR - Ever noticed how Moz dominates the media coverage after their annual professional ‘marketing camp’ MozCon? CEO at the  WhenIPost guest posting agency  says: "You can get the source of external PR (but to a lesser extent, of course) by building better relationships with the press, your potential and current customers as well as other stakeholders."
• Boost sales and revenue - When more people have the chance to know about your products, it can bring you more customers, which also means more revenue.

9 Things in a Product Presentation Outline

To put it simply, a product presentation often involves a talk and slideshows (with visual aids like videos and images) to describe the features, benefits, market fit, and other relevant details of your product.

Let’s take a quick tour of a typical product presentation 👇

• Introduction
• Company Information
• Product Information
• Benefits of the Product
• Positioning Map
• Examples and Testimonials
• Call to Action

#1 - Introduction

An introduction is the first impression people have of your product presentation, that’s why you should start strong and show people what they can expect to hear.

It’s never easy to blow the audience’s mind with an introduction ( but you still can) . So at least, try to get the ball rolling with something clear and simple, like introducing yourself in a friendly, natural and personal way ( here’s how ). A great start can boost your confidence to nail the rest of your presentation.

If you want to make this product presentation super-duper clear, you can give your audience a preview of what they’re going to see. This way, they will know how to follow better and not miss any important points.

#3 - Company Information

Again, you don’t need this part in every one of your product presentations, but it’s best to give the newcomers an overview of your company. This is so they can know a bit about your team, the field your company is working in or your mission before digging deeper into the product.

#4 - Product Introduction

The star of the show is here 🌟 It’s the main and most important section of your product presentation. In this part, you need to present and highlight your product in a way that wows the whole crowd.

There are many approaches when it comes to introducing your product to the crowd, but one of the most common and effective is the problem-solution method .

As your team has invested massive amounts of time in developing your product to meet the market’s demands, it’s essential to prove to your audience that this product can solve their problems.

Do some research, discover your customers’ pain points, list out some potential consequences and here comes a hero to the rescue 🦸 Emphasise that your product can do wonders for the situation and make it shine bright like a diamond, just like how Tinder did in their pitch deck many years ago.

You might give other approaches a try when presenting your product. Talking about its strengths and opportunities, which can be taken out from the familiar SWOT analysis , probably works well too.

Or you can answer the 5W1H questions to tell your customers all the basics of it. Try using a starbursting diagram , an illustration of these questions, to help you delve more deeply into your product.

#5 - Benefits of the Product

What else can your product do, aside from solving that particular problem? 

What values can it bring to your customers and the community? 

Is it a game-changer? 

How is it different from other decent similar products on the market?

After grabbing the audience's attention on your product, poke into all the good things that it can bring about. It’s also vital to spotlight your product’s unique selling point to distinguish it from others. Your potential customers can then have a deeper understanding of what it can do for them and why they should use this product.

🎊 Check out: 21+ Icebreaker Games for Better Team Meeting Engagement | Updated in 2024

#6 - Positioning Map

A positioning map, which tells people the position of your product or service in the market compared to competitors, can help your company stand out in a product pitch. It also acts as a takeaway after laying out all the descriptions and benefits of your product and saves people from getting lost in loads of information.

If a positioning map doesn’t fit your product, you can choose to present a perceptual map, which illustrates how the consumers perceive your product or service.

In both of these maps, your brand or product is rated based on 2 criteria (or variables). It can be quality, price, features, safety, reliability and so on, depending on the type of product and the field it’s in.

#7 - Real-Life Product launch Presentation Examples and Testimonials 

Everything you’ve said to your audience so far can sound like theories that go in one ear and out the other. That’s why there should always be a section of examples and testimonials to put the product in its real setting and etch it into the memories of your audience.

And if possible, let them see it in person or interact with the new product right away; it’ll leave a lasting impression on them. To make it more engaging, you should use more visuals on your slides during this phase, such as pictures or videos of people using, reviewing the product or mentioning it on social media.

✅ We have some real-life examples for you too!

#8 - Call to Action 

Your call to action is something you say to encourage people to do something . It actually depends on who your audience is and what you want to achieve. Not everyone writes it on their face or says something directly like ‘ you should use it ’ to persuade people to purchase their product, right?

Of course, it’s still crucial to tell people what you expect them to do in a few short sentences.

#9 - Conclusion

Don’t let all your effort from the beginning stop in the middle of nowhere. Reinforce your key points and end your product presentation with a quick recap or something memorable (in a positive way).

Quite a huge load of work. 😵 Sit tight; we’ll walk you through everything in the simplest way possible to get you prepared.

6 Steps to Host a Product Presentation

Now you get what should be included in your product presentation, it’s time to start making one. But from where? Should you jump right into the first part of the stuff we outlined above?

The outline is a roadmap for what you will say, not what you will do to prepare. When there are a lot of things that need to be done, it can easily get you into a mess. So, check out this step-by-step guide to keep yourself from feeling overwhelmed!

• Set your goals
• Define audience needs
• Make an outline & prepare your content
• Choose a presenting tool & design your presentation
• Anticipate questions & prepare the answers
• Practice, practice, practice

#1 - Set your goals

You can define your goals based on who your audience members are and the purposes of your product presentation. These two factors also are your background to establish the style you’re going for and the way you present everything.

To make your goals more clear and achievable, set them based on the SMART diagram.

For example , at AhaSlides, we have product presentations among our big team quite often. Let’s imagine we’re having another one real soon and we need to set a SMART goal.

Here’s Chloe, our Business Analyst 👩‍💻 She wants to announce a recently developed feature to her colleagues.

Her audience is made up of colleagues who don’t directly build the product, like the ones from the marketing and customer success teams. This means that they’re not experts in data, coding or software engineering, etc.

You might think of a general goal, such as ‘everyone understands thoroughly about the developed feature’. But this is pretty vague and ambiguous, right?

Here’s the SMART goal for this product presentation:

• S (Specific) - State what you want to achieve and how to do so in a clear and detailed way.

🎯 Ensure that marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and data charts.

• M (Measurable) - You need to know how to measure your goals afterwards. Numbers, figures or data can be of great help here.

🎯 Ensure that 100% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts (i.e. conversion rate, activation rate & daily active user).

• A (Attainable) - Your goal can be challenging, but don’t make it impossible. It should encourage you and your team to try and achieve the goal, not put it totally out of reach.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts.

• R (Relevant) - Have a look at the big picture and check whether what you’re planning on doing will hit your goals directly. Try to answer why you need these goals (or even the 5 whys ) to ensure everything is as relevant as possible.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. Because when these members know the feature well, they can make proper social media announcements and assist our customers better, which helps us build stronger relationships with customers.

• T (Time-bound) - There should be a deadline or a time frame to keep track of everything (and steer clear of any tiny bit of procrastination). When you finish this step, you’ll have the ultimate goal:

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values before the end of this week by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. This way, they can further work with our customers and maintain customer loyalty.

A goal can get quite big and sometimes make you feel too much. Remember, you don’t have to write down every part of your goal down; try and write it into one sentence and keep the remainder of it in mind.

You can also consider chunking down a long goal into smaller objectives to do one by one. 

Check out: Use idea boards to brainstorm better for your next presentation!

#2 - Define audience needs

If you want your audience to stay focused and engaged in your presentation, you need to give them what they want to hear. Think about their expectations, what they need to know and what can keep them following your talk.

First thing first, you should discover their pain points via data, social media, research or any other reliable sources to have a solid background on the things you definitely need to mention in your product presentation.

In this step, you should sit down with your team and work together (maybe try a session with right brainstorm tool ) to develop more ideas. Even though only a few people will be presenting the product, all the team members will still prepare everything together and will need to be on the same page.

There are some questions you can ask to understand their needs: 

• What are they like?
• Why are they here?
• What keeps them up at night?
• How can you solve their problems?
• What do you want them to do?
• See more questions here .

#3 - Make an outline & prepare your content

When you know what you should say, it’s time to draft the main points to have everything in hand. A careful and coherent outline helps you stay on track and avoid overlooking anything or going too deep into a particular part. With this, you can have better flow and a good sense of time management, which also means fewer chances to go off-topic or deliver a wordy, rambling speech.

After finishing your outline, go through each point and decide exactly what you want to show your audience in that section, including images, videos, props or even sounding and lighting arrangements, and prepare them. Make a checklist to ensure that you and your team won’t forget anything. 

#4 - Choose a presenting tool & design your presentation

Talking is not enough on its own, especially in a product presentation. That’s why you should give the audience something to look at, and maybe interact with, in order to liven up the room.

With slide decks, it’s not that easy to create something aesthetically pleasing or to create content that is interactive for your audience. Many online tools offer you some help with the heavy lifting of making, designing and customising an appealing presentation.

You can have a look at AhaSlides to create a more creative product presentation compared to using traditional PowerPoint. Besides slides with your content, you can try adding interactive activities that your audience can join easily with just their phones. They can submit their responses to random team generator , word cloud , online quiz , polls , brainstorming sessions, Q&As tool , spinner wheel and more.

💡Looking for more Powerpoint product presentation templates or alternatives? Check them out in this article .

#5 - Anticipate questions & prepare the answers

Your participants, or maybe the press, can ask some questions during your Q&A session (if you have one) or sometime after that. It would be really awkward if you couldn’t answer all questions related to the product that you’ve created, so try your best to avoid that situation.

It’s a good practice to put yourself in the audience’s shoes and look at everything from their perspective. The whole team can imagine being the audience members in that pitch and predicting what the crowd will ask, and then finding the best way to answer those questions.

🎉 Check out: 180 Fun General Knowledge Quiz Questions and Answers [2024 Updated]

#6 - Practice, practice, practice 

The old saying still rings true: practice makes perfect. Practice speaking and rehearse a few times before the event takes place to make sure that your presentation is smooth.

You can ask a few colleagues to be your first audience and collect their feedback to revise your content and polish your presentation skills. Remember to have at least one rehearsal with all your slideshows, effects, lighting and sound system too.

5 Product Presentation Examples

Many giant companies have delivered great product presentations throughout the years. Here are some great real-life success stories and the tips we can learn from them.

#1 - Samsung & the way they started the presentation

Imagine sitting in a dark room, staring at the space in front of your eyes and boom! The light, the sounds, and the visuals hit all your senses directly. It’s loud, it’s eye-catching, and it’s satisfying. That is how Samsung made great use of video and visual effects to begin their Galaxy Note8 product presentation.

Alongside videos, there are many ways to start , like asking an intriguing question, telling a compelling story or using performance. If you can’t come up with any of these, don’t try too hard, just keep it short and sweet.

Takeaway: Start your presentation on a high note.

#2 - Tinder & how they laid out problems

As you’re presenting your product to ‘sell’ them to a cohort of people, it’s important to find out the thorns in their side.

Tinder, with their first pitch deck back in 2012 under the very first name Match Box, successfully pointed out a big pain point for their potential customers. Then they pledged that they could provide the perfect solution. It’s simple, impressive and can’t be any more entertaining.

Takeaway: Find the true problem, be the best solution and drive your points home!

#3 - Airbnb & how they let the numbers speak

Airbnb also used the problem-solution tactic in the pitch deck that granted this start-up a $600,000 investment a year after it first launched. A significant thing that you can notice is they used quite a lot of numbers in their presentation. They brought to the table a pitch that investors couldn’t say no to, in which they let their data gain trust from the audience.

Takeaway: Remember to include data and make it big & bold.

#4 - Tesla & their Roadster appearance

Elon Musk might not be one of the best presenters out there, but he definitely knew how to wow the whole world and his audience during Tesla's product presentation.

At the Roadster launch event, after a few seconds of impressive visuals and sounds, this new classy electric car appeared in style and took the stage to cheers from the crowd. There was nothing else on stage (except for Musk) and all eyes were on the new Roadster.

Takeaway: Give your product a lot of spotlights ( literally ) and make good use of effects.

#5 - Apple & the tagline for Macbook Air presentation in 2008

There’s something in the Air.

This was the first thing Steve Jobs said at MacWorld 2008. That simple sentence hinted at the Macbook Air and immediately caught everyone's attention. 

Having a tagline reminds people of your product’s characteristics. You can say that tagline right at the beginning like Steve Jobs did, or let it appear a few times throughout the event.

Takeaway: Find a tagline or slogan that represents your brand and product.

Other Product Presentation Tips

🎨 Stick to one slide theme - Make your slides uniform and follow your brand guidelines. It’s a good way to promote your company’s branding.

😵 Don’t cram too much information on your slides - Keep things neat and clean, and don’t put walls of text on your slide. You can try the 10/20/30 rule : have a maximum of 10 slides; maximum length of 20 minutes; have a minimum font size of 30. 

🌟 Know your style and delivery - Your style, body language and tone of voice matter greatly. Steve Jobs and Tim Cook had different styles on stage, but they all nailed their Apple product presentations. Be yourself, everyone else is already taken!

🌷 Add more visual aids - Some pictures, videos or gifs can help you grab people’s attention. Make sure that your slides also focus on the visuals, rather than overfilling them with text and data. 

📱 Make it interactive - 68% of people said they remember interactive presentations longer. Engage with your audience and turn your presentation into a two-way conversation. Using an online tool with exciting interactivities could be another great idea to get your crowd pumped up.

Feeling snowed under with all the information in this article?

There are a lot of things to do when presenting your product, whether it’s in the form of an idea, a beta version or a ready-to-release one. Remember to highlight the most important benefits that it can bring and how it helps people solve their problems.

If you forget anything, head to the step-by-step guide or reread some key takeaways from the product presentation examples of behemoths like Tinder, Airbnb, Tesla, etc. and give yourself more motivation to make yours a massive success.

A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to learn more about it.

Why product presentation is important?

Effectively product presentation helps to (1) raise awareness and grab more attention (2) Stand out in the cutthroat market (3) Leave a deeper impression on your potential customers (4) A source for external PR and (5) Boost sales and revenue

What a good product presentation should be?

A great product presentation blends between the presenter's delivery of the information and the visuals that illustrate the product itself, to impress listeners, including investors, colleagues and public in general

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Product presentation: best practices & templates for success.

11 min read

As a product manager, it’s not enough to simply come up with a great product that you know will solve the problems of your customers or give the market something it hasn’t seen before.

One of the key drivers to product success, is how the product is eventually presented to the market. Pitching your product correctly can make a success out of your hardwork. Pitching it wrong, however, can undo months (potentially years of hard work).

In this guide we take a look at the process of product presentation and outline why it’s important to your brand’s long-term success.

What is product presentation?

Product presentation is the process of bringing your product in front of your customers, whether it’s a new product, or an existing product with new features.

As the name suggests, it involves a presentation (product presentation slides) during which you take potential customers through the details of your product, including what it is, how it works, and how it helps to solve their problems.

A successful product presentation will ensure your potential customers know exactly why they should be interested in your new or updated product and can also help your sales team and marketing team with their plans for further product promotion.

Getting your product presentation right is a critical stage and there are several benefits you can generate with a powerful product presentation.

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Some of these benefits include:

A. Raise more product awareness

Giving a product presentation to potential buyers can generate far more awareness and draw attention to your product. We’ve all seen the slick product presentations by the likes of Apple that are treated as world events.

B. Help your product stand out

Whether you’re looking to entice existing customers with product updates, or establish credibility with new customers, a product presentation can help you stand out above the competition, which is particularly useful if you’re in a competitive or crowded market.

C. Reach a much larger audience

We’ve already mentioned how companies like Apple use product presentations in their marketing strategy. When Apple gives a product presentation or releases new features, it becomes a world-wide event generating interest not just from customers, but from the media.

Generating this wider media interest has many benefits and can create even more hype about your product among current customers and potential customers.

Getting your company name out in the media will help keep you front of mind when customers come to purchase – which is exactly where you want to be.

D. Generate more sales and revenue

Ultimately your product presentation is a sales presentation that sales teams can use to move buyers towards purchasing by demonstrating your product quality and providing specific product details directly to your audience.

What is the purpose of product presentation?

While product presentations can by used as sales presentations, they provide a specific purpose for product managers to help customers understand exactly why they should be interested in your product and what it can do for them.

It also provides an opportunity to be clear about what makes your product unique, but it also helps you tell the story of your product and help make a connection between the product and your customers.

We’ve all heard Simon Sinek’s “Start with Why” presentation, this is what your product presentation can do.

It can help customers understand why you do what you do, and provide specific examples of why your product solves their challenges.

Examples of effective product presentations

Effective product presentations can be different from company to company, but many follow the same template and will include many of the same elements.

The best product presentations will include details like:

1. Your company overview

Give customers some background and an idea of who you are as a company and why you do the things you do.

2. The problem you solve

Whether you solve a new problem or solve similar problems but in a better way, you need to be absolutely clear how you meet your customer needs and solve the problems in the market.

3. What the product is

This is your chance to outline all the benefits, features and other details of your latest product. The information you give here will help build trust with customers and increase the chances of them making a purchase.

4. Case studies

If you already developed social proof for your product with customers, then you should include details of this in your product presentation. If you can include testimonials or other instances to demonstrate how your product works, include them.

5. Call to action

Remember, your product presentation can work like a sales presentation (although it will be more focussed on the product and features than a sales presentation) so you should use a call to action to encourage customers to complete an action, like a purchase.

Here are a few examples of effective product presentations we’ve seen:

Samsung galaxy note8.

Samsung made great use of visual aids and entertainment to introduce the new Samsung Galaxy Note8 in this product presentation. This goes to show that while you can be effective with a product powerpoint presentation, adding a bit of extra spark can set you apart:

AirBnB’s product presentation is a textbook example of a presentation template that hits all the main points of a great product presentation.

AirBnB keep their product presentation simple, outlining very clearly the problem they solve, where they see themselves positioned in the marketplace, and exactly how the product works.

They also include many figures for revenue, the key benefits they offer and clear use cases when their product would be used.

Tesla Roadster

Tesla is becoming as synonymous with brilliant product presentations as Apple and the presentation of the company’s Roadster was a great example.

All the features were on full display and the audience were given the real sense they were looking at a genuine market disruptor.

Apple 2008 MacBook Air

Of course it wouldn’t be right to have a guide about product presentation and not include the company that has revolutionised this product focussed sales pitch.

The MacBook Air product presentation tagline There’s something in the air makes sense completely in the brand guidelines of Apple too.

It creates a story around the product before diving into the details.

What not to do with your product presentation

Of course, while your product presentation slides can get your foot in the door with customers, they can just as easily end with the door slamming in your face if you get it wrong.

And there’s plenty of examples of what you shouldn’t do in a product presentation:

Ignore brand guidelines

Remember, you want customers to associate your brand along side your product so they think of both synonymously. If you prepare a product presentation that jumps around in styles and themes, you’ll risk confusing customers.

Using too much information

There’s nothing worse than a product powerpoint presentation with big blocks of text that are hard to understand. It’s not just powerpoint slides that can be a problem of course. While it’s important to give customers information in your product presentations, the key is to give them the relevant information.

Cramming in too much risks them losing the key points.

Having a boring presentation template

We’ve shown with AirBnB’s product presentation that a pdf format and a slide deck outlining the key product details, and a clear product roadmap make for an effective presentation.

That can work when you don’t have a physical product.

But as we’ve also seen with the likes of Apple, Tesla and Samsung, if you have a physical product, use it to your best advantage.

Make it all about you

This might sound counterintuitive when talking about your product, but the only reason customers are going to care about it is because they get something out of it. Be clear what’s in it for them, and also try to include them in your product presentation. If you can engage your audience and make your product presentation more interactive there’s a great chance it will stand out.

Product presentation templates

Your product presentation should be a reflection of your individual brand and product, but a product presentation template can help get you started, and there are plenty available:

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Product concept 12 min read, product feedback 14 min read, product metrics 17 min read, product launch 18 min read, product marketing 23 min read, digital product experience 16 min read, product analysis 13 min read, request demo.

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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How to give a good presentation that captivates any audience

Jump to section

What are the main difficulties when giving presentations?

How to create an effective presentation, after that, how do i give a memorable presentation, how to connect with the audience when presenting.

If you’ve ever heard someone give a powerful presentation, you probably remember how it made you feel. Much like a composer, a good speaker knows precisely when each note should strike to captivate their audience’s attention and leave them with a lasting impression.

No one becomes a great public speaker or presenter without practice. And almost everyone can recall a time one of their presentations went badly — that’s a painful part of the learning process.

Whether you’re working within a small creative team or a large organization, public speaking and presentation skills are vital to communicating your ideas. Knowing how to present your vision can help you pitch concepts to clients, present ideas to your team, and develop the confidence to participate in team meetings.

If you have an upcoming presentation on the horizon and feel nervous, that’s normal. Around 15-30% of the general population experience a fear of public speaking . And, unfortunately, social anxiety is on the rise, with a 12% increase in adults over the last 20 years . 

Learning how to give a good presentation can dismantle your fears and break down these barriers, ensuring you’re ready to confidently share your point of view. 

It’s the week before your presentation, and you’re already feeling nervous . Maybe there’ll be an important mentor in the room you need to impress, or you’re looking for an opportunity to show your boss your value. Regardless of your countless past presentations, you still feel nervous. 

Sharing your vision and ideas with any sized group is intimidating. You’re likely worrying about how you’ll perform as a presenter and whether the audience will be interested in what you offer. But nerves aren’t inherently negative — you can actually use this feeling to fuel your preparation.

It’s helpful to identify where your worries are coming from and address your fears. Here are some common concerns when preparing for an upcoming presentation:

Fear of public speaking: When you share your ideas in front of a group, you’re placing yourself in a vulnerable position to be critiqued on your knowledge and communication skills . Maybe you feel confident in your content, but when you think about standing in front of an audience, you feel anxious and your mind goes blank.

It’s also not uncommon to have physical symptoms when presenting . Some people experience nausea and dizziness as the brain releases adrenaline to cope with the potentially stressful situation . Remember to take deep breaths to recenter yourself and be patient, even if you make a mistake.

Losing the audience’s attention: As a presenter, your main focus is to keep your audience engaged. They should feel like they’re learning valuable information or following a story that will improve them in life or business.

Highlight the most exciting pieces of knowledge and ensure you emphasize those points in your presentation. If you feel passionate about your content, it’s more likely that your audience will experience this excitement for themselves and become invested in what you have to say.

Not knowing what content to place on presentation slides: Overloading presentation slides is a fast way to lose your audience’s attention. Your slides should contain only the main talking points and limited text to ensure your audience focuses on what you have to say rather than becoming distracted by the content on your slides.

Discomfort incorporating nonverbal communication: It’s natural to feel stiff and frozen when you’re nervous. But maintaining effective body language helps your audience stay focused on you as you speak and encourages you to relax.

If you struggle to incorporate body language into your presentations, try starting small by making hand gestures toward your slides. If you’re working with a large audience, use different parts of the stage to ensure everyone feels included. 

Each presenter has their own personal brand and style. Some may use humor to break the ice, while others might appeal to the audience’s emotional side through inspiring storytelling. 

Watching online presentations, such as TED talks, is an excellent way to expose yourself to various presentation styles and develop your own. While observing others, you can note how they carry themselves on stage and learn new ways to keep your audience engaged.

Once you’ve addressed what’s causing your fears, it’s time to prepare for a great presentation. Use your past experience as inspiration and aim to outshine your former self by learning from your mistakes and employing new techniques. Here are five presentation tips to help you create a strong presentation and wow your audience:

1. Keep it simple

Simple means something different to everyone.

Before creating your presentation, take note of your intended audience and their knowledge level of your subject. You’ll want your content to be easy for your intended audience to follow.

Say you’re giving a presentation on improving your company’s operational structure. Entry-level workers will likely need a more straightforward overview of the content than C-suite leaders, who have significantly more experience. 

Ask yourself what you want your audience to take away from your presentation and emphasize those important points. Doing this ensures they remember the most vital information rather than less important supporting ideas. Try organizing these concepts into bullet points so viewers can quickly identify critical takeaways.

2. Create a compelling structure

Put yourself in your audience member’s shoes and determine the most compelling way to organize your information. Your presentation should be articulate , cohesive, and logical, and you must be sure to include all necessary supporting evidence to strengthen your main points.

If you give away all of your answers too quickly, your audience could lose interest. And if there isn’t enough supporting information, they could hit a roadblock of confusion. Try developing a compelling story that leads your audience through your thought processes so they can experience the ups and downs alongside you. 

By structuring your presentation to lead up to a final conclusion, you’re more likely to keep listeners’ attention. Once you’ve reached that conclusion, you can offer a Q&A period to put any of their questions or concerns to rest. 

3. Use visual aids

Appealing to various learning styles is a great way to keep everyone on the same page and ensure they absorb your content. Visual aids are necessary for visual learners and make it easier for people to picture your ideas.

Aim to incorporate a mixture of photos, videos, and props to engage your audience and convey your key points. For instance, if you’re giving a presentation on anthropology subject matter, you could show your audience an artifact to help them understand how exciting a discovery must have been. 

If your presentation is long, including a video for your audience to watch is an excellent way to give yourself a break and create new jumping-off points for your speech.

4. Be aware of design techniques and trends

Thanks to cutting-edge technology and tools, you have numerous platforms at your disposal to create a good presentation. But keep in mind that although color, images, and graphics liven things up, they can cause distraction when misused.

  Here are a few standard pointers for incorporating visuals on your slides: 

• Don’t place blocks of small text on a single slide
• Use a minimalistic background instead of a busy one
• Ensure text stands out against the background color
• Only use high-resolution photos
• Maintain a consistent font style and size throughout the presentation
• Don’t overuse transitions and effects

5. Try the 10-20-30 rule

Guy Kawasaki, a prominent venture capitalist and one of the original marketing specialists for Apple, said that the best slideshow presentations are less than 10 slides , last at most 20 minutes, and use a font size of 30. Following this strategy can help you condense your information, eliminate unnecessary ideas, and maintain your audience’s focus more efficiently.

Once you’re confident in creating a memorable presentation, it’s time to learn how to give one. Here are some valuable tips for keeping your audience invested during your talk: 

Tip #1: Tell stories

Sharing an anecdote from your life can improve your credibility and increase your relatability. And when an audience relates to you, they’re more likely to feel connected to who you are as a person and encouraged to give you their full attention, as they would want others to do the same.

Gill Hicks utilized this strategy well when she shared her powerful story, “ I survived a terrorist attack. Here’s what I learned .” In her harrowing tale, Hicks highlights the importance of compassion, unconditional love , and helping those in need.

If you feel uncomfortable sharing personal stories, that’s okay. You can use examples from famous individuals or create a fictional account to demonstrate your ideas.

Tip #2: Make eye contact with the audience

Maintaining eye contact is less intimidating than it sounds. In fact, you don’t have to look your audience members directly in their eyes — you can focus on their foreheads or noses if that’s easier.

Try making eye contact with as many people as possible for 3–5 seconds each. This timing ensures you don’t look away too quickly, making the audience member feel unimportant, or linger too long, making them feel uncomfortable.

If you’re presenting to a large group, direct your focus to each part of the room to ensure no section of the audience feels ignored. 

Tip #3: Work on your stage presence

Although your tone and words are the most impactful part of your presentation, recall that body language keeps your audience engaged. Use these tips to master a professional stage presence:

• Speak with open arms and avoid crossing them
• Keep a reasonable pace and try not to stand still
• Use hand gestures to highlight important information

Tip #4: Start strong

Like watching a movie trailer, the first seconds of your talk are critical for capturing your audience’s attention. How you start your speech sets the tone for the rest of your presentation and tells your audience whether or not they should pay attention. Here are some ways to start your presentation to leave a lasting impression:

• Use a quote from a well-known and likable influential person 
• Ask a rhetorical question to create intrigue
• Start with an anecdote to add context to your talk 
• Spark your audience’s curiosity by involving them in an interactive problem-solving puzzle or riddle

Tip #5: Show your passion

Don’t be afraid of being too enthusiastic. Everyone appreciates a speaker who’s genuinely excited about their field of expertise. 

In “ Grit: The Power of Passion and Perseverance ,” Angela Lee Duckworth discusses the importance of passion in research and delivery. She delivers her presentation excitedly to show the audience how excitement piques interest. 

Tip #6: Plan your delivery

How you decide to deliver your speech will shape your presentation. Will you be preparing a PowerPoint presentation and using a teleprompter? Or are you working within the constraints of the digital world and presenting over Zoom?

The best presentations are conducted by speakers who know their stuff and memorize their content. However, if you find this challenging, try creating notes to use as a safety net in case you lose track.

If you’re presenting online, you can keep notes beside your computer for each slide, highlighting your key points. This ensures you include all the necessary information and follow a logical order.

Tip #7: Practice

Practice doesn’t make perfect — it makes progress. There’s no way of preparing for unforeseen circumstances, but thorough practice means you’ve done everything you can to succeed.

Rehearse your speech in front of a mirror or to a trusted friend or family member. Take any feedback and use it as an opportunity to fine-tune your speech. But remember: who you practice your presentation in front of may differ from your intended audience. Consider their opinions through the lens of them occupying this different position.

Tip #8: Read the room

Whether you’re a keynote speaker at an event or presenting to a small group of clients, knowing how to read the room is vital for keeping your audience happy. Stay flexible and be willing to move on from topics quickly if your listeners are uninterested or displeased with a particular part of your speech.

Tip #9: Breathe

Try taking deep breaths before your presentation to calm your nerves. If you feel rushed, you’re more likely to feel nervous and stumble on your words.

The most important thing to consider when presenting is your audience’s feelings. When you approach your next presentation calmly, you’ll put your audience at ease and encourage them to feel comfortable in your presence.

Tip #10: Provide a call-to-action

When you end your presentation, your audience should feel compelled to take a specific action, whether that’s changing their habits or contacting you for your services.

If you’re presenting to clients, create a handout with key points and contact information so they can get in touch. You should provide your LinkedIn information, email address, and phone number so they have a variety of ways to reach you. 

There’s no one-size-fits-all template for an effective presentation, as your unique audience and subject matter play a role in shaping your speech. As a general rule, though, you should aim to connect with your audience through passion and excitement. Use strong eye contact and body language. Capture their interest through storytelling and their trust through relatability.

Learning how to give a good presentation can feel overwhelming — but remember, practice makes progress. Rehearse your presentation for someone you trust, collect their feedback , and revise. Practicing your presentation skills is helpful for any job, and every challenge is a chance to grow.

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

How to make a presentation interactive and exciting

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Tips for Delivering Virtual Presentations That Connect and Engage

Last Updated:  

November 5, 2024

Virtual presentations are now a mainstay in just about every industry. But let’s be real — presenting to an online audience can sometimes feel… a bit distant. Without the immediate feedback and energy of a live crowd, it’s easy to worry about keeping people engaged. Thankfully, with the right techniques, you can still create a strong connection, get your message across, and leave a lasting impact.

This guide covers practical tips to help you deliver virtual presentations that truly resonate. Whether you’re experienced or just starting out, these insights will give you the tools to speak with confidence and connect with your audience. And if you’re looking to elevate your visuals, consider consulting a professional PowerPoint presentation agency for a polished slide deck.

Key Takeaways on Delivering Engaging Virtual Presentations

• Choose the Right Platform: Familiarise yourself with features like polls and breakout rooms on your chosen platform, as each tool can enhance engagement if used effectively.
• Prepare Technically: Double-check audio, video, internet connection, and lighting to minimise disruptions. A good microphone and proper lighting can significantly improve your presentation quality.
• Use Engaging Body Language: Eye contact with the camera, visible hand gestures, and friendly facial expressions can help build a sense of connection, even through a screen.
• Modulate Your Voice: Vary your tone, pace, and volume to keep your audience’s attention. Strategic pauses help emphasise key points and give listeners time to process information.
• Encourage Interaction: Use polls, quizzes, and direct questions to make your presentation feel conversational. Engagement tools keep your audience involved and invested.
• Optimise Visuals for Impact: Use clean, uncluttered slides that emphasise your points without overwhelming. Simple, focused visuals enhance understanding and retention.
• Stay Calm During Glitches: If issues arise, remain calm and transparent. Acknowledging the problem and thanking your audience for their patience keeps the presentation professional and builds trust.

Setting the Scene for Success

Choosing the right platform.

Each virtual platform — be it Zoom, Microsoft Teams, or Google Meet — has its own unique features. Familiarise yourself with the platform you’ll be using; if you’re new to it, take a few moments to explore its capabilities, such as polls, breakout rooms, or screen-sharing options. A quick test run can make all the difference and help you feel at ease.

Technical Preparation

Technical glitches can happen, but thorough preparation helps keep them to a minimum. Check your audio and video settings, ensure a stable internet connection, and have all your slides and visuals ready. Investing in a decent microphone can make a world of difference for sound quality, and good lighting can help you come across clearly.

Creating a Distraction-Free Environment

Choose a quiet, uncluttered space for presenting. Aim for a clean background and good lighting — natural light or a ring light works wonders. If your room echoes, soft furnishings or a rug can help absorb sound, reducing distractions for your audience.

Engaging with Body Language and Eye Contact

Camera placement for eye contact.

Placing your camera at eye level makes it feel like you’re looking directly at your audience. This small detail can help you build a stronger connection compared to looking at the screen or your own reflection.

Using Gestures and Facial Expressions

Even in a virtual setting, body language still counts. Simple gestures and facial expressions can add a spark to your presentation. Try to keep your hands visible to reinforce your points, and don’t be afraid to smile or nod to show warmth and engagement.

Maintaining Eye Contact with the Camera

It might feel odd at first, but focusing on the camera rather than the screen keeps the attention on your audience. This subtle adjustment makes viewers feel as though you’re addressing them directly.

Voice and Tone Techniques for Conviction

Voice modulation.

A single tone throughout the presentation can make your message less impactful. Switch up your pitch, pace, and volume as you go along to maintain interest. Pauses can also be powerful, giving listeners a moment to digest key points.

Practice and Warm-ups

Before you present, warm up your voice — a few simple exercises can help reduce tension and improve clarity. Try humming or doing gentle vocal stretches to loosen up.

Pacing and Pauses

Intentional pauses create emphasis and help your audience absorb information. A well-placed pause gives your message a moment to resonate without feeling hurried.

Maximising Audience Engagement

Interactive tools.

Involve your audience with interactive tools like polls, quizzes, and Q&A. These small interactions break up the flow and make your presentation feel more like a conversation than a lecture.

Audience Callouts and Questions

Mentioning people by name or asking direct questions helps keep attention. You could ask, “Sarah, what’s your experience with this?” or “Who else has encountered this situation?” This approach invites participation and makes your audience feel seen.

Engagement Triggers

Sharing a quick story, a bit of humour, or a personal anecdote can make your content more relatable. These “triggers” keep things lively and help maintain interest.

Using Visual Aids Effectively

Slide design tips.

Slides should support your points without overwhelming your audience. Stick to clear headings, minimal text, and a cohesive colour scheme to keep your slides clean and easy to follow.

Multimedia Integration

Adding a video, an infographic, or a brief demonstration can enhance your message. Just be mindful not to overdo it; in virtual presentations, simpler visuals often have the most impact.

Avoiding Slide Overload

Keep each slide focused on one main idea. A cluttered slide can dilute your message and make it harder for your audience to follow along.

Handling Disruptions and Technical Glitches

Staying calm and collected.

Issues are bound to pop up now and then. If they do, staying calm and addressing the problem openly goes a long way. A simple “Thanks for your patience while I get this sorted” reassures your audience and keeps things professional.

Troubleshooting Common Problems

Keep a few basics in mind, like reconnecting audio or switching devices if needed. Having a backup of your slides (like a PDF) or a second device nearby can be invaluable.

Audience Patience and Transparency

If a major issue arises, be transparent. Acknowledging the problem and showing appreciation for your audience’s patience can actually strengthen rapport.

Practising and Perfecting

Rehearsing with feedback.

Practice doesn’t just make perfect; it makes comfortable. Run through your presentation with a friend or colleague and take note of any spots where you feel uncertain. Adjust as needed to improve your flow.

Recording and Reviewing

Recording a practice run helps you catch details you might otherwise miss, like pacing or eye focus. Use these insights to fine-tune before the actual presentation.

Continuous Learning and Adaptation

Every presentation is a chance to refine your skills. The more you present, the more confident and engaging you’ll become.

Wrapping Up Strongly

Memorable takeaways.

Summing up the main points helps your audience remember key information. A quick recap also reinforces your messages and ends your presentation on a strong note.

Give your audience something to do next. Invite questions, encourage them to connect on social media, or offer additional resources for those interested.

Thanking the Audience

Always end with a genuine thank you. Acknowledging their time and attention leaves a positive final impression.

While virtual presentations can seem daunting, a few thoughtful techniques can help you engage your audience just as well as if you were in the room with them. Use these tips as a foundation and adapt as you go along. With practice, each presentation will feel like an opportunity to make a real impact.

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by Jeff Seeley | Nov 13, 2024 | Leader's Digest

Is your sales team leaving money on the table because their presentations lack impact?

I’ve watched countless reps stumble through presentations. They know their product inside and out, but their presentation skills are lacking – nervous delivery, lack of eye contact, poor visual aids. Ultimately, the customer loses interest, the presentation has no impact, and the opportunity is lost.

Fumbled presentations cost your company revenue!

AND… they also erode your rep’s confidence and damage their credibility with the client.

The Current Presentation Landscape

At Carew, we’ve identified some common challenges that hinder sales reps’ presentation effectiveness:

Overemphasis on “What”: Reps often focus too much on product features and technical details (the “what”) instead of connecting those features back to the benefit – the audience’s gaps.

Lackluster Delivery: The “how” of the presentation often lacks impact. Delivery can be monotone, visuals can be dull, and the overall presentation fails to engage the audience.

Repetitive Content: Stakeholders often see similar presentations repeatedly, leading to disengagement and “death by PowerPoint.”

Time Constraints: Presentations often get squeezed for time, forcing reps to rush through important information and compromising their ability to connect with the audience.

So, what does it take to deliver a winning sales presentation? And how can you help your team develop this important skill?

#1 – Effective Presentation Skills

Effective presentation skills go beyond simply projecting a professional image. They encompass the ability to:

Handle the Unexpected: Unexpected questions, technical glitches, and challenging objections are inevitable. Your reps must be prepared to respond with composure and credibility.

This includes having backup plans, practicing responses to tough questions, and maintaining a calm demeanor.

Tips for handling unexpected questions:

• Respond professionally in the face of hostility
• Defer question or answer until appropriate or when you have the answer
• Redirect to the internal champion or offer another perspective
• Keep your cool and don’t flinch (LAER!)
• Have additional data or research at your fingertips (use an appendix!)

Communicate with Clarity and Concision: Get to the point quickly and use language that is easy for the audience to understand. Avoid jargon and technical terms that might confuse or alienate them.

Connect Emotionally: Storytelling is a powerful tool for engaging your audience and making your message memorable. Use stories to illustrate your points, create empathy, build rapport, and tie everything back together.

Influence and Inspire: Effective presenters don’t just deliver information; they inspire action. They use persuasive language, compelling visuals, and a confident delivery to influence their audience and drive desired outcomes.

7 Power Words to Influence:

• The person’s name
• Control words

#2 – Unshakeable Confidence

Confidence is crucial for delivering a winning presentation.

Define Your Objective: Before crafting your presentation, clearly define your objective. Do you want to:

• Persuade – To change a behavior
• Challenge – To discuss implications
• Motivate – To spark movement
• Inspire – To cause other to act

I want to note that informing is NOT an objective. Sales presentations are valuable opportunities to drive sales. Simply informing the audience misses the chance to capitalize on their attention and engagement.

Understand Your Audience: Thoroughly research your audience to understand their needs, motivations, and potential concerns. Tailor your message to resonate with them specifically.

• Who are the key stakeholders,
• What are their key drivers and objectives?
• Do you have allies in the room?
• What do you want from them and what do they want to hear from you?

Practice, Practice, Practice: The more you practice, the more confident you will become. Rehearse the presentation multiple times, paying attention to both content and delivery.

Master Body Language: Confident body language – standing tall, making eye contact, using purposeful gestures – enhances your message and projects credibility.

Manage Nerves: Everyone gets nervous before a presentation. Use techniques to manage nerves, such as deep breathing exercises, visualization, and positive self-talk.

Seek Feedback: Seek presentation feedback from trusted colleagues or mentors. This can help you identify areas for improvement and build your confidence.

Contact us today to learn more about how we can help your sales team present with confidence.

Have questions? Want to learn more? Ready to build your training plan? Our team is here to help! Let’s Talk!

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More From Forbes

7 things you should never do when delivering virtual presentations.

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Virtual presentations are entirely different from in-person ones and should be treated as such. Despite their differences, though, they’re just as essential for influencing, impacting, and impressing those who make decisions about you. Virtual presentations are powerful venues for building your personal brand . Yet, because many of us were thrust into virtual presentations without any training, we may lack the skills, mindsets, and behaviors necessary to truly shine online. Here are seven common mistakes people make—and how to avoid them.

1. Ignore The Importance Of The Kick-off

In the virtual workplace, online meetings and presentations often stack up, sometimes back-to-back. To capture your audience’s attention, set yourself apart immediately by showing that this presentation is different from the last. How you begin sets the tone for everything that follows, so make your opening compelling, provocative, or intriguing to spark interest. Otherwise, your audience may quickly resort to multitasking .

2. Disengage Your Audience

It may seem obvious, but staying connected to participants is more challenging than it sounds. The virtual format often reduces participants to tiny boxes, and in larger presentations, they’re often muted. During in-person sessions, you can gauge reactions in real-time—you can see smiles and hear laughter. This feedback helps you assess attention and adjust instantly. To keep your audience engaged online, include interactive moments that encourage feedback and participation.

3. Treat Online Presentations Like In-Person Ones

Virtual presentations differ greatly from those held in physical spaces. Adopting a mindset that acknowledges these differences is essential. The virtual medium is often less captivating and can be more frustrating. Embrace these limitations and adjust your approach by being more dynamic, concise, and interactive. To compensate for the constraints of the medium, double the humanity, empathy, and energy.

4. Let the Slides Take Center Stage

When you share your screen, your slides dominate the view while you’re relegated to a small rectangle in the corner. If this is the case throughout the presentation, you miss the chance to connect with participants on a deeper, more human level. Alternate between sharing your slides and being the main focus on screen, or use technology that lets you appear alongside or within your slides for a more engaging experience.

Trump’s Cabinet: Here Are His Picks For Key Roles—Elon Musk, Vivek Ramaswamy, Pete Hegseth And More

Was amazon hacked—have your account and password been compromised, google’s gmail and photos deletion warning as 1-year timer expires, 5. overload your slides with text.

Your audience is likely viewing your presentation on a small screen, often around 13 inches. Don’t make them strain to read dense text or, even worse, complex spreadsheets. Instead, use visuals—images, videos, and animated GIFs—to reinforce your message. Rich media will hold your audience’s attention far better than blocks of text. Avoid overusing bullet points (they’re not that compelling in real-world presentations either!) and create visually compelling slides.

6. Make It Longer Than Necessary

With attention spans shorter than ever, keeping your presentation concise and focused is key. Don’t feel obligated to fill every minute of the allotted time slot. Even small amounts of fluff can cause your audience to drift away, checking emails or texts. Once you've lost their attention, regaining it is next to impossible. A word of caution though, trimming content doesn’t mean cutting out fun. When you make it short by removing the nonessential enjoyable moments, you make your presentation brief, but deadly boring.

7. Sit While Presenting

Unless it’s a small, intimate session with just a few attendees, standing while presenting can significantly boost your delivery and signal to your audience that this presentation is important. Standing improves body language, injects energy, and enhances confidence. When you stand, your voice projects more effectively, and the act of standing serves as a reminder of the presentation’s importance, helping you engage more fully.

When the world shifted to virtual meetings at the flip of a switch, most professionals adapted quickly but simply transferred their in-person presentation habits without considering the vastly different dynamics of digital presentations. By avoiding these common pitfalls, you can deliver a presentation that’s not only effective but also magnetic, mesmerizing, and memorable.

A pioneer in personal branding and virtual presentation skills, William Arruda helps professionals stand out in the digital world. Download his free guide 9 Fun and Easy Ways to Rev Up Your Online Meetings and Presentations and transform your online events into powerful, engaging, branded experiences.

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How to Start a Presentation Speech: Proven Tips for Success

Author: Ayan Ahmad Fareedi

writer at MagicSlides

Published 13 November 2024

Learn how to start a presentation speech effectively with these proven tips to engage your audience, build confidence, and make a lasting impression.

Why a Strong Opening is Essential

How to Choose the Right Type of Opening

Start with a Story

Ask a thought-provoking question, begin with an interesting statistic, use a famous quote, practical tips for delivering a strong opening.

Practice Makes Perfect

Use positive body language, speak clearly and slowly, example openings for different types of presentations, business presentation:, academic presentation:, inspirational presentation:, common mistakes to avoid when starting a presentation, apologizing or downplaying your content, overloading with information, using too much jargon, final thoughts: making your opening memorable, share on socials, create ppt using ai.

Just Enter Topic, Youtube URL, PDF, or Text to get a beautiful PPT in seconds. Use the bulb for AI suggestions.

character count: 0 / 6000 (we can fetch data from google)

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Safely delivers up to 140 watts to charge the most power-hungry notebook computer

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Work and play faster with up to 80Gb/s of bi-directional data speed and up to 120Gb/s for higher display bandwidth needs

Stunning Visuals

Connect to the latest and future Thunderbolt, USB-C, and DisplayPort displays for incredible 4K, 5K, 6K, and up to three 8K displays 2

Works with Millions

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Thunderbolt Certified

Built-in OWC reliability and dependability for Mac and Windows

Best Today, Best Tomorrow

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Silently Cool

Fanless aluminum enclosure for quiet and cool operation

Multiple Daisy Chains

Create three separate daisy chains of devices – even bus powered – and remove devices from one chain without affecting the other chains

Guaranteed Quality

2 Year OWC Limited Warranty

Bi-Directional Bandwidth Bliss

Give yourself the precious gift of more free time with the OWC Thunderbolt 5 Hub. Its bi-directional design means you can send AND receive data simultaneously at maximum speeds. Connect two OWC Atlas USB4 CFexpress 4.0 Type B Memory Card Readers providing 3300MB/s ingest each while backing up the cards to two high-speed SSDs like the OWC ThunderBlade or OWC Envoy Ultra while exceeding 6000MB/s. With that blissful real-world bit bandwidth, you’ll finish projects faster!

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Safely disconnect multiple drives in a single click. OWC Dock Ejector was designed by OWC hardware and software engineers to ensure all data is written before disconnection, saving time and protecting against data loss. It makes losing your hard-earned work a thing of the past.

OWC Thunderbolt Cable Included

OWC Thunderbolt 5 Hub comes with a certified 0.8M OWC Thunderbolt (USB-C) Cable. But if your workflow demands a different length to make the connection, OWC Thunderbolt (USB-C) Cables are the perfect choice.

Work with Ultimate Confidence

Active workspaces expose gear to unexpected bumps and shoves. OWC ClingOn custom cable stabilizers (available separately) screw into the OWC Dock or OWC Drive housing to reduce – if not completely eliminate – cable strain on Thunderbolt and USB-C connections so you can work with ultimate confidence even in the highest foot traffic environments.

• Compatible with Thunderbolt 3 Mac only. Not compatible with Thunderbolt 3 PCs.
• Three 8K monitors @ 60Hz or two 8K monitors @ 120Hz