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Creative Thinking for Complex Problem Solving

The challenges businesses face today are increasingly complex and systemic, often resisting obvious and definitive solutions. This complexity is frequently met with oversimplification, over-analysis, and quick fixes. But complex problem solving requires unconventional thinking to make unexpected connections—connections that others might not see. You can create these connections by bringing play and rigor into your problem-solving process. The most effective problem solvers harness creative thinking to see problems from unique angles, experiment with new and innovative ideas, and maintain momentum throughout the problem-solving process to make measured progress and move from problems to possibilities. Our Creative Thinking for Complex Problem Solving Course is the newest addition and will help you become a dynamic problem solver, equipped to take on today’s most intricate challenges with creative thinking and confidence.

2025 enrollment dates are coming soon. Feel free to download the syllabus and we will reach out once we have an update. In the meantime, explore our lesson plans or take a look at our Course Calendar  for other running courses!

Course Outcomes

• Look at problems through different perspectives to open up many possibilities.
• Refine your instincts into actionable and innovative solutions.
• Learn how to de-risk and experiment to build resilient strategies.
• Balance creative thinking and rigor to get to breakthrough ideas and sustainable solutions.

Skills You’ll Gain

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What You'll Learn

Introduction: welcoming complexity, watch a sneak peek, 2 video lessons.

Welcome Complexity: An Introduction to Mindsets and Methods—Delve into the essential components of curiosity, experimentation, and iteration to welcome complexity as an opportunity.

1 Assignment

Articulate a Complex Problem: In your organization, reflect on how play and rigor show up.

2 Discussions

When have you seen the power of adding more imagination or creativity into addressing a complex problem? What was the impact?

What common complex problem-solving pitfall tends to happen most on your team: oversimplifying, overanalyzing, or quick fixes? Why and how could you counter it?

2 Resources

Mindsets that Drive Complex Problem Solving: This guide provides information on embracing the mindsets of exploration, empathetic curiosity, and experimentation.

Overcoming Common Pitfalls: Strategies to recognize and address common pitfalls such as oversimplification, overanalysis, and premature solution finding.

Week 1: Open Up the Problem With Curiosity

4 video lessons.

Expand the Question: Engage Stakeholders and Invite Fresh Perspectives—Learn to uncover and ask the right questions by involving diverse stakeholders

Build Empathy: Put Humans at the Center—Apply critical thinking strategies to understand the biases and needs of stakeholders using three IDEO case studies

Diverge and Converge: Generate Possibilities and Make Choices—Explore IDEO’s diverge/converge process, and the powerful role ambiguity plays in problem solving

The Science of Play: Why Creative Problem Solving Works—Explore the neuroscience behind imagination and play, and why these concepts are so vital in problem-solving spaces.

Refine Your Problem Statement: Reflect on and apply techniques to deconstruct assumptions, broaden perspectives, refine your central problem statement based on human needs and resources.

3 Discussions

What “sacred myths” are present in your organization? How might they limit creativity and innovation?

Does your organization oversimplify, overanalyze, or jump to solutions when facing complexity? Why?

How can leaders nurture acceptance of uncertainty in the innovation process?

Uncover Assumptions: Tools to help you uncover starting points, hunches, and strong beliefs about your problem.

Right-Size the Question: Learn how to sharpen your problem statement with lessons from IDEO case studies.

Week 2: Get Tangible Through Experimentation

Level up Ideas—Techniques to evolve early hunches into tangible concepts

Build confidence—Learn to assess concepts using IDEO’s Desirability, Viability, and Feasibility framework

De-risk Through Experimentation—Learn how to use prototyping to de-risk your solutions

The Art of Observation—Techniques for capturing unbiased observations from your experiments

Create Prototypes: Bring your solutions to life with rapid prototyping, uncover hidden assumptions, and build resilience in your solutions.

What technique(s) helped you most in leveling up early ideas into testable concepts?

How might you increase the diversity of perspectives involved in shaping and assessing early prototypes?

In what ways can leaders nurture acceptance of uncertainty and nonlinearity in the early innovation process?

Tools for Prototyping and Experimentation: Guides on co-creation sessions, mock pitches, and boundary concepts.

Simulating Strategies and Solutions: Learn how to use strategy board games as tools for fostering problem-solving, creativity, and innovation.

Week 3: Iterate As You Learn

3 video lessons.

Meaning Making: Identify Patterns and Themes Through Synthesis—Balance playful synthesis with rigorous analysis to build compelling narratives

Pivot and Iterate—Techniques to adapt and evolve future solutions

Learn from The Future—Use future scenarios to pressure-test ideas and adapt to evolving concepts

Uncover Deep Insights: Apply the techniques of affinity clustering, stakeholder critiques, and working backward from future visioning to derive meaningful insights and identify moments to iterate or pivot.

What metrics would indicate you are making meaningful progress amidst complexity and uncertainty?

What insights challenged your assumptions about this problem space or audience?

In what ways can experiments that “fail” still provide value in complexity?

Find the Implications from Insights: Strategies for leveraging insights in problem-solving.

Measure Progress: Methods to track progress and align with future scenarios.

Conclusion: Maintain Momentum

1 video lesson.

Sustain Commitment—Learn how to inspire behavioral change and sustain commitment.

Reflect on the Mindsets and Methods to Drive Sustained Change: Determine everyday rituals that motivate teams and counter change fatigue. Adopt lenses assessing current strategies while envisioning aspirational futures.

Why is it important to define success by outcomes rather than only concrete outputs/deliverables? How might this shape your approach?

What everyday rituals can leaders employ to keep teams inspired and committed for the long haul of complex problem-solving?

Temperature Check: Evaluate your progress and strategize the next steps to enhance confidence in your problem-solving direction.

Meet Your Instructors

Kate Schnippering

Executive design director at ideo.

Kate Schnippering is an Executive Design Director at IDEO, with a focus on creative technology. Kate brings ‘build to learn' experimentation to make real the futures we imagine. She creates conditions for teams and partners to immerse in imagination as a collective act—uplifting dreams and rigor in equal measure. In nearly a decade at IDEO, Kate’s developed teams, leaders, and organizations.

Her work investigates pathways to positive, systemic change for people and nature—by harnessing expressive technologies to make science & data relatable, and grow the power of everyday people. She’s built a real-world ‘magic school bus’ that teaches rover engineering to middle schoolers on Mars, designed a product for patients to partner directly with medical researchers in the study of rare diseases, and guided a youth mental health platform from proof of concept to delivery.

Michelle Lee

Partner and executive managing director at ideo play lab.

Michelle Lee is a Partner and Managing Director at IDEO, where she has applied her passion for play to leading interdisciplinary teams of designers and researchers in bringing engaging, interactive, and playful experiences to market. She believes in leveraging the principles of play to connect with people on a deeper emotional level that captivates, delights, and empowers.

Through her work, she has helped clients enhance workplace culture, championed responsible digital design, inspired underrepresented students to pursue careers in STEM, and supported organizations as they adopted practices in line with a circular economy. Michelle has shared her passion for play at SXSW, The Delight Conference, The Culture Summit, Circularity 23 and through numerous podcasts and articles.

Frequently Asked Questions

How do ideo u cohort courses work does my time zone matter.

We offer three types of courses: self-paced courses, cohort courses, and certificate programs. Cohort courses run on a set calendar, with fixed start and end dates. Course learning is self-paced within those dates and requires approximately 4-5 hours per week over 5 weeks. Courses consist of videos, activities, assignments, access to course teaching teams, and feedback from a global community of learners. There are also optional 1-hour video Community Conversations, held weekly by the teaching team. 

All of our cohort courses are fully online, so you can take them from any time zone, anywhere in the world. With our cohort course experience , while you'll be learning alongside other learners, you'll still have the flexibility to work at the pace that fits your own schedule. There aren’t mandatory live components, so you don't have to worry about having to log in at a specific time. At the same time, you'll have access to a teaching team, which is composed of experts in the field who are there to provide you feedback, and there are also plenty of options to connect with your fellow learners.

What is the role of the instructor and teaching team? Will learners be able to get feedback?

Course instructors have a strong presence in the courses through the course videos, but they're not actively providing feedback or holding direct conversations with our learners. We have a teaching team to ensure that you have the feedback, guidance, and support you need to learn successfully in your course. Our teaching team members are design practitioners that have experience applying course methods and mindsets in a wide variety of contexts around the world.

Our teaching team consists of teaching leads and teaching assistants, who are experts in their fields. Many of them have been with IDEO U for many years, and we have selected those who have direct experience with applying the course methods and mindsets in all sorts of contexts around the world. They all go through multiple training sessions by our instructional designers on not only on the subject matter, but also on how to create safe and collaborative learning experiences and environments.

What are Community Conversations, and how are they related to the course material?

Community Conversations are one-hour live video conversations hosted by the teaching team on Zoom. These happen once per week, with each one having two to three time options to accommodate different time zones. Each week focuses on the lesson that you’ve just gone through, so the output and the content depend on the specific lessons. You'll have the opportunity if you work together with your peers on the tools and mindsets from the course, reflect on what you’ve learned, and also address any challenges that you might be going through.

What will I have access to during and after my course?

All course materials, including videos, activities, and assignments will be available while you are enrolled in a course. During the 5 weeks of the course, you will have full access to our learning platform and can refer back to it any time. You will only have access to the course materials while you are enrolled. 

Assignments must be submitted during the 5-week course duration in order for you to receive a certificate of completion.

Can I take the course with my team?

Absolutely! We have had many teams go through our courses together. For those taking our courses as a team, we provide a number of additional benefits:

1. A Team Learning Guide, developed to provide your team with resources to facilitate offline discussions that complement the in-course experience.

2. A Manage Learners function, which provides visibility into your team's progress within the course.

3. The ability to create a private Learning Circle, which is a closed space for discussion on the learning platform specifically for your team.

For more information, visit our Team Learning page.

Do you offer discounts?

We offer a discount when you enroll in multiple courses at the same time through some of our certificate programs, including Foundations in Design Thinking , Business Innovation , Human-Centered Strategy , and Communicating for Impact . 

You can also enter your email address at the bottom of this page in order to receive updates on future offers or possible discounts. 

Will I get a certificate after completing a course?

After completing a cohort course, you will be able to add it to your “licenses and certifications” on LinkedIn.

We also have certificate programs that consist of multiple courses. After completing a certificate, you will receive a certificate of completion via email as a downloadable PDF within 1-2 weeks of completing the final required course. Certificates are configured for uploading and sharing on LinkedIn.

How do I purchase a cohort course?

You can purchase a course on our website using a credit card, PayPal, or Shop Pay. For US customers, we also offer installment plans at checkout if you use the Shop Pay method of payment.

We typically are not able to accommodate bank transfer or invoicing. However, if your order includes 10 seats or more, please contact [email protected] and our team will be happy to review your request. 

Collaborate with a Global Community

Work with expert coaches.

Our teaching team has extensive applied industry knowledge. They'll help deepen your understanding and application of the course content by facilitating written discussions, live video moments, and assignment feedback.

Expand Your Network

Join virtual live discussion groups for deeper conversation, reflection, and connection led by teaching team members and available multiple times a week across time zones.

Receive Feedback

Gain tips, techniques, and a downloadable feedback guide; and share and receive feedback on assignments from peers.

Loved by Learners Across the Globe

“Michelle has a passion for thinking BIG, addressing complexity with playful creativity, and somehow making it all fun! She understands deeply the importance and implications of play across contexts, industries, and solutions - and uses it masterfully in her own work and in helping others come up with solutions and innovations. I would 100% choose her as my teacher and mentor in this space every time - and have!”

"Kate and her team brought people together from across the Ranger Business to engage in complex strategy development through a playful and curious program of work. With prototypes and ideas in hand, we explored new places and met new people, growing and learning together as a team. These glimpses into the future continue to inspire us, have changed our approach to work and compel us to continuously adjust and refine our Ranger strategy to support future generations."

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Foundations in Design Thinking Certificate

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Enroll As a Team

The practice and application of design thinking, innovation, and creativity is highly collaborative and team based—which is why we believe that learning is better together. Take a course as a team and develop new skills and mindsets, have deeper discussion during course kickoff and debrief sessions, and build a shared understanding.

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What Is Creative Problem-Solving & Why Is It Important?

• 01 Feb 2022

One of the biggest hindrances to innovation is complacency—it can be more comfortable to do what you know than venture into the unknown. Business leaders can overcome this barrier by mobilizing creative team members and providing space to innovate.

There are several tools you can use to encourage creativity in the workplace. Creative problem-solving is one of them, which facilitates the development of innovative solutions to difficult problems.

Here’s an overview of creative problem-solving and why it’s important in business.

Access your free e-book today.

What Is Creative Problem-Solving?

Research is necessary when solving a problem. But there are situations where a problem’s specific cause is difficult to pinpoint. This can occur when there’s not enough time to narrow down the problem’s source or there are differing opinions about its root cause.

In such cases, you can use creative problem-solving , which allows you to explore potential solutions regardless of whether a problem has been defined.

Creative problem-solving is less structured than other innovation processes and encourages exploring open-ended solutions. It also focuses on developing new perspectives and fostering creativity in the workplace . Its benefits include:

• Finding creative solutions to complex problems : User research can insufficiently illustrate a situation’s complexity. While other innovation processes rely on this information, creative problem-solving can yield solutions without it.
• Adapting to change : Business is constantly changing, and business leaders need to adapt. Creative problem-solving helps overcome unforeseen challenges and find solutions to unconventional problems.
• Fueling innovation and growth : In addition to solutions, creative problem-solving can spark innovative ideas that drive company growth. These ideas can lead to new product lines, services, or a modified operations structure that improves efficiency.

Creative problem-solving is traditionally based on the following key principles :

1. Balance Divergent and Convergent Thinking

Creative problem-solving uses two primary tools to find solutions: divergence and convergence. Divergence generates ideas in response to a problem, while convergence narrows them down to a shortlist. It balances these two practices and turns ideas into concrete solutions.

2. Reframe Problems as Questions

By framing problems as questions, you shift from focusing on obstacles to solutions. This provides the freedom to brainstorm potential ideas.

3. Defer Judgment of Ideas

When brainstorming, it can be natural to reject or accept ideas right away. Yet, immediate judgments interfere with the idea generation process. Even ideas that seem implausible can turn into outstanding innovations upon further exploration and development.

4. Focus on "Yes, And" Instead of "No, But"

Using negative words like "no" discourages creative thinking. Instead, use positive language to build and maintain an environment that fosters the development of creative and innovative ideas.

Creative Problem-Solving and Design Thinking

Whereas creative problem-solving facilitates developing innovative ideas through a less structured workflow, design thinking takes a far more organized approach.

Design thinking is a human-centered, solutions-based process that fosters the ideation and development of solutions. In the online course Design Thinking and Innovation , Harvard Business School Dean Srikant Datar leverages a four-phase framework to explain design thinking.

The four stages are:

• Clarify: The clarification stage allows you to empathize with the user and identify problems. Observations and insights are informed by thorough research. Findings are then reframed as problem statements or questions.
• Ideate: Ideation is the process of coming up with innovative ideas. The divergence of ideas involved with creative problem-solving is a major focus.
• Develop: In the development stage, ideas evolve into experiments and tests. Ideas converge and are explored through prototyping and open critique.
• Implement: Implementation involves continuing to test and experiment to refine the solution and encourage its adoption.

Creative problem-solving primarily operates in the ideate phase of design thinking but can be applied to others. This is because design thinking is an iterative process that moves between the stages as ideas are generated and pursued. This is normal and encouraged, as innovation requires exploring multiple ideas.

Creative Problem-Solving Tools

While there are many useful tools in the creative problem-solving process, here are three you should know:

Creating a Problem Story

One way to innovate is by creating a story about a problem to understand how it affects users and what solutions best fit their needs. Here are the steps you need to take to use this tool properly.

1. Identify a UDP

Create a problem story to identify the undesired phenomena (UDP). For example, consider a company that produces printers that overheat. In this case, the UDP is "our printers overheat."

2. Move Forward in Time

To move forward in time, ask: “Why is this a problem?” For example, minor damage could be one result of the machines overheating. In more extreme cases, printers may catch fire. Don't be afraid to create multiple problem stories if you think of more than one UDP.

3. Move Backward in Time

To move backward in time, ask: “What caused this UDP?” If you can't identify the root problem, think about what typically causes the UDP to occur. For the overheating printers, overuse could be a cause.

Following the three-step framework above helps illustrate a clear problem story:

• The printer is overused.
• The printer overheats.
• The printer breaks down.

You can extend the problem story in either direction if you think of additional cause-and-effect relationships.

4. Break the Chains

By this point, you’ll have multiple UDP storylines. Take two that are similar and focus on breaking the chains connecting them. This can be accomplished through inversion or neutralization.

• Inversion: Inversion changes the relationship between two UDPs so the cause is the same but the effect is the opposite. For example, if the UDP is "the more X happens, the more likely Y is to happen," inversion changes the equation to "the more X happens, the less likely Y is to happen." Using the printer example, inversion would consider: "What if the more a printer is used, the less likely it’s going to overheat?" Innovation requires an open mind. Just because a solution initially seems unlikely doesn't mean it can't be pursued further or spark additional ideas.
• Neutralization: Neutralization completely eliminates the cause-and-effect relationship between X and Y. This changes the above equation to "the more or less X happens has no effect on Y." In the case of the printers, neutralization would rephrase the relationship to "the more or less a printer is used has no effect on whether it overheats."

Even if creating a problem story doesn't provide a solution, it can offer useful context to users’ problems and additional ideas to be explored. Given that divergence is one of the fundamental practices of creative problem-solving, it’s a good idea to incorporate it into each tool you use.

Brainstorming

Brainstorming is a tool that can be highly effective when guided by the iterative qualities of the design thinking process. It involves openly discussing and debating ideas and topics in a group setting. This facilitates idea generation and exploration as different team members consider the same concept from multiple perspectives.

Hosting brainstorming sessions can result in problems, such as groupthink or social loafing. To combat this, leverage a three-step brainstorming method involving divergence and convergence :

• Have each group member come up with as many ideas as possible and write them down to ensure the brainstorming session is productive.
• Continue the divergence of ideas by collectively sharing and exploring each idea as a group. The goal is to create a setting where new ideas are inspired by open discussion.
• Begin the convergence of ideas by narrowing them down to a few explorable options. There’s no "right number of ideas." Don't be afraid to consider exploring all of them, as long as you have the resources to do so.

Alternate Worlds

The alternate worlds tool is an empathetic approach to creative problem-solving. It encourages you to consider how someone in another world would approach your situation.

For example, if you’re concerned that the printers you produce overheat and catch fire, consider how a different industry would approach the problem. How would an automotive expert solve it? How would a firefighter?

Be creative as you consider and research alternate worlds. The purpose is not to nail down a solution right away but to continue the ideation process through diverging and exploring ideas.

Continue Developing Your Skills

Whether you’re an entrepreneur, marketer, or business leader, learning the ropes of design thinking can be an effective way to build your skills and foster creativity and innovation in any setting.

If you're ready to develop your design thinking and creative problem-solving skills, explore Design Thinking and Innovation , one of our online entrepreneurship and innovation courses. If you aren't sure which course is the right fit, download our free course flowchart to determine which best aligns with your goals.

About the Author

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Creative Thinking: Innovative Solutions to Complex Challenges

Learn how to grow a culture of creativity to innovate competitive solutions.

All Start Dates

8:30 AM – 4:30 PM ET

2 consecutive days

$3,100 Programs fill quickly — free cancellation up to 14 days prior

Registration Deadline

April 22, 2025

July 8, 2025

Overview: Creative Thinking Skills Course

The tech breakthrough that makes smartphones irrelevant, a new viral ad campaign, your company’s next big revenue generator — ideas like these could be sitting in your brain; all you need are the creative thinking skills and strategies to pull them out.

This interactive program focuses explicitly on the creative thinking skills you need to solve complex problems and design innovative solutions. Learn how to transform your thinking from the standard “why can’t we” to the powerful “how might we.” Crack the code on how to consistently leverage your team’s creative potential in order to drive innovation within your organization. Explore how to build a climate for innovation, remove barriers to creativity, cultivate courage, and create more agile, proactive, and inspired teams.

You will leave this program with new ideas about how to think more productively and how to introduce creative thinking skills into your organization. You can apply key takeaways immediately to implement a new leadership vision, inspire renewed enthusiasm, and enjoy the skills and tools to tackle challenges and seize opportunities.

Innovation experts Anne Manning and Susan Robertson bring to this highly-interactive and powerful program their decades of experience promoting corporate innovation, teaching the art of creative problem solving, and applying the principles of brain science to solve complex challenges.

Who Should Take Creative Thinking Skills Training?

This program is ideal for leaders with at least 3 years of management experience. It is designed for leaders who want to develop new strategies, frameworks, and tools for creative problem solving. Whether you are a team lead, project manager, sales director, or executive, you’ll learn powerful tools to lead your team and your organization to create innovative solutions to complex challenges.

Benefits of Creative Thinking Skills Training

The goal of this creative thinking program is to help you develop the strategic concepts and tactical skills to lead creative problem solving for your team and your organization. You will learn to:

• Retrain your brain to avoid negative cognitive biases and long-held beliefs and myths that sabotage creative problem solving and innovation
• Become a more nimble, proactive, and inspired thinker and leader
• Create the type of organizational culture that supports collaboration and nurtures rather than kills ideas
• Gain a practical toolkit for solving the “unsolvable” by incorporating creative thinking into day-to-day processes
• Understand cognitive preferences (yours and others’) to adapt the creative thinking process and drive your team’s success
• Develop techniques that promote effective brainstorming and enable you to reframe problems in a way that inspires innovative solutions

All participants will earn a Certificate of Completion from the Harvard Division of Continuing Education.

The curriculum in this highly interactive program utilizes research-based methodologies and techniques to build creative thinking skills and stimulate creative problem solving.

Through intensive group discussions and small-group exercises, you will focus on topics such as:

• The Creative Problem Solving process: a researched, learnable, repeatable process for uncovering new and useful ideas. This process includes a “how to” on clarifying, ideating, developing, and implementing new solutions to intractable problems
• The cognitive preferences that drive how we approach problems, and how to leverage those cognitive preferences for individual and team success
• How to develop—and implement— a methodology that overcomes barriers to innovative thinking and fosters the generation of new ideas, strategies, and techniques
• The role of language, including asking the right questions, in reframing problems, challenging assumptions, and driving successful creative problem solving
• Fostering a culture that values, nurtures, and rewards creative solutions

Considering this program?

Send yourself the details.

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Instructors, anne manning, susan robertson.

I really enjoyed the way the instructors facilitated the program. The combination of theory and practical exercises was powerful and effectively reinforced the concepts.

Innovation and Educational Research, Director, Vertex Pharmaceuticals, Inc.

Certificates of Leadership Excellence

The Certificates of Leadership Excellence (CLE) are designed for leaders with the desire to enhance their business acumen, challenge current thinking, and expand their leadership skills.

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