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Furniture Upholstery Business Plan

Published May.08, 2023

Updated Sep.14, 2024

By: Jakub Babkins

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Table of Content

1. Furniture Upholstery Business Plan Sample and Template

Upholstery is an art form of transforming furniture into something beautiful and timeless. Starting a furniture upholstery business is a great way to tap into the potential of this industry. With the right business plan, you can succeed in this venture and make it a source of income for you. 

This business plan outlines the necessary steps to get started, including an overview of the market, a competitive analysis, financial projections, and a marketing strategy. This business can be used as a Furniture Business Plan Template . 

With this information, you will be well on your way to success!

2. Executive Summary

Business overview.

Upholstery Solutions is an innovative upholstery company in North Carolina specializing in custom-made furniture and high-end restoration. We are dedicated to providing superior-quality upholstery to residential and commercial clients. We can provide our clients with the finest upholstery services by utilizing our experience, decades of knowledge, and excellent craftsmanship. Our mission is to ensure our customers are 100% satisfied with their upholstery needs. 

We offer a wide range of services, including furniture upholstery, custom upholstery, furniture restoration, and fabric selection. Our upholstery services are available for both residential and commercial customers. We also offer a wide selection of fabrics and materials for our customers to choose from. We strive to provide our customers with the highest quality of service and ensure that the finished product meets their exact requirements. 

We have an experienced and talented team of upholstery professionals dedicated to providing our customers with the highest quality of upholstery services. Our team is highly knowledgeable in both the craft and the art of upholstery and can help our customers choose the best fabrics and materials for their needs. 

We are committed to providing superior customer service and ensuring our customers are completely satisfied with our services. We strive to provide our customers with the best quality of service and the highest level of customer satisfaction in the industry. 

Licensing organization in the Furniture Upholstery industry:

Upholstery Solutions is a furniture upholstery business specializing in custom furniture upholstery services. We offer our clients a wide range of services, including furniture reupholstering, fabric selection, custom cushion design, and furniture repair. We create unique pieces of furniture that reflect the personality of each client. 

Our products include: 

• Upholstered furniture
• Custom cushions 
• Reupholstering of furniture 
• Furniture repair services 
• Fabric selection 
• Custom furniture design

Customer Focus

Our furniture upholstery business, Upholstery Solutions, is dedicated to providing our customers with quality upholstery services and products. We understand that customers have unique needs, and we strive to provide them with the best possible experience. Our staff is highly trained and experienced professionals committed to delivering excellent customer service. We use only high-quality materials and the latest techniques to ensure that our customers receive the highest quality product. We offer competitive prices and a wide range of services to meet the needs of our customers. We are committed to providing a personalized experience to ensure our customer’s satisfaction with their purchases.

Management Team

In the Woodworking Business Plan Example , our management team consists of experienced professionals passionate about upholstery design and customer service. Our team is led by our CEO, who has over 20 years of industry experience and a proven track record in developing successful upholstery businesses. Our team also includes a Creative Director, a Production Manager, and an Operations Manager, who are all highly skilled in the art of upholstery design and production. Together, our team is dedicated to providing our customers with the highest quality furniture upholstery services and products at competitive prices while ensuring customer satisfaction and loyalty.

Success Factors

The success of our furniture upholstery business will depend on several key factors. We will need to ensure that our products are of high quality, that we have a good understanding of the upholstery market and its trends, that we have access to the right suppliers of materials, and that we have a reliable customer service system. Additionally, we will need to create an effective marketing and advertising plan to ensure that our business stands out from the competition. Finally, we must have a strong team with the skills and knowledge necessary to make our business successful.

Financial Highlights

The company will initially be funded through a $50,000 loan from a bank, which will cover startup costs such as a new location, equipment, and materials. The company will also seek additional funding from private investors and from family members.

• Anticipated gross sales of $600,000 in the first year of operation
• Anticipated net profit of $125,000 in the first year of operation
• A gross profit margin of 20%
• Initial startup costs of $50,000
• Fixed costs estimated at $50,000 per year 
• The anticipated return on investment of 30% within 5 years

3. Company Overview

Who is upholstery solutions furniture upholstery, highly efficient service.

Highly Efficient Service! I am incredibly happy with the outcome; Alex and his team are highly efficient professionals with a diverse bank of knowledge.

Upholstery Solutions Furniture Upholstery is a professional upholstery service company in North Carolina. We specialize in providing custom, handcrafted upholstery services to our clients. Like Sewing Business Plan , our mission is to provide quality furniture upholstery services to our customers with the highest level of customer satisfaction.

We have an experienced team of upholstery professionals who have years of experience in the upholstery industry. Our team is highly trained in the latest upholstery techniques and technologies, and we are committed to providing our customers with the best possible service.

Our goal is to provide our clients with superior-quality upholstery services at competitive prices. We strive to provide our clients with the most up-to-date upholstery techniques and materials to ensure the best possible outcome. We understand that each customer has unique needs, and we strive to meet them with quality and satisfaction.

We offer various services, including furniture upholstery, upholstery repair, upholstery cleaning, and restoration. We also offer a variety of custom upholstery services, such as custom furniture upholstery, custom upholstery repair, and custom upholstery restoration.

To make our upholstery business profitable, we are committed to providing our clients with the highest level of customer service and satisfaction. We strive to ensure that our clients are satisfied with their projects from start to finish. We believe that our customers deserve the best, and we will do whatever we can to ensure that they receive it.

Upholstery Solutions Furniture Upholstery History

Upholstery Solutions Furniture Upholstery is a family-owned and operated business in North Carolina’s heart. We have provided quality upholstery services for residential and commercial customers since 1997.

In the early days, Upholstery Solutions primarily focused on custom upholstery services, focusing on making custom furniture pieces. Over the years, we have diversified our services to include a wide range of upholstery services, such as furniture refinishing, custom furniture design, and reupholstering.

Our customers continue to rely on us for our expertise in upholstery services and our commitment to providing excellent customer service. We strive to create a warm and welcoming atmosphere in our shop and take great pride in our craftsmanship.

4. Industry Analysis

The furniture upholstery industry is a highly fragmented industry, with small businesses focusing primarily on one region or local area.  In 2018, the value of the upholstered furniture market in the United States amounted to approximately 16.7 billion U.S. dollars. This market was forecast to reach a value of over 20 billion U.S. dollars by 2023.

Source: https://www.statista.com/statistics/1080589/upholstered-furniture-market-size-us/ .

The furniture upholstery industry is highly dependent on consumer spending, as customers often purchase furniture upholstery services during significant life changes such as moving, redecorating, or purchasing new furniture. In addition, furniture upholstery services are often purchased as part of larger remodeling projects.

The furniture upholstery industry is highly competitive. A few large companies dominate the market, while small independent businesses compete with them by focusing on a narrow market segment or offering services of higher quality. As a result, the industry is characterized by low entry barriers and high competition levels.

The Furniture market in the United States is projected to grow by 3.95% (2023-2027), resulting in a market volume of US$295.10bn in 2027. This growth is expected to be driven by an increasing number of people moving into new homes and an increase in remodeling projects. Furthermore, the industry is expected to benefit from an increasing number of furniture stores offering upholstery services.

Source: https://www.statista.com/outlook/cmo/furniture/united-states

In order to remain competitive in this industry, it is important to focus on offering high-quality services, focusing on a specific target market, and marketing aggressively. It is also important to be able to distinguish oneself from competitors through superior customer service, innovative product offerings, and competitive pricing.

5. Customer Analysis

Demographic profile of target market.

The target market for starting an upholstery business is the local residential market. The target market comprises homeowners looking for new furniture or upholstery services for their existing furniture, similar to the Embroidery Business Plan . The demographic profile of this target market is as follows:

• Age: The target market is comprised of homeowners between the ages of 25-65.
• Income: The target market has an income level of $50,000-$150,000 annually.
• Education: The target market is educated with a college degree or equivalent.
• Family Status: The target market is comprised of married couples and families with children.
• Location: The target market is located in the local area.
• Interests: The target market is interested in home improvement projects and quality furniture.

The demographic profile of this target market will be used to inform the business’s marketing strategy. For example, to write an upholstery shop business plan, marketing efforts can be tailored to appeal to the interests and needs of this target market. Additionally, the demographic profile will help inform the type of products and services the business offers.

Customer Segmentation

Our customer segmentation for how to start an upholstery business will focus on three distinct groups:

• Residential customers: This segment consists of homeowners, apartment dwellers, and those who need furniture upholstery for their personal residences.
• Commercial customers: This segment consists of businesses, such as restaurants, hotels, retail stores, and office buildings, that require furniture upholstery services for their establishments.
• Designers: This segment consists of interior designers and decorators, who often require furniture upholstery services for their clients.

6. Competitive Analysis

The furniture upholstery and repair business is a highly competitive field. As such, a new business needs to understand the competitive environment to develop a successful upholstery business description and plan.

Direct and Indirect Competitors

Direct Competitors

• Beautifully Upholstered: Beautifully Upholstered is a full-service furniture upholstery business in New York City. They offer various services, including custom upholstery, reupholstery, and furniture repair. Their services are done by experienced and certified upholsterers, and the quality of their work is very high.
• Upholstery by Design: Upholstery by Design is a furniture upholstery business in Los Angeles. They specialize in custom upholstery, furniture repair, and antique restoration. They are known for their high-quality work and for their attention to detail.
• Advanced Upholstery: Advanced Upholstery is a furniture upholstery business in San Francisco. They specialize in custom upholstery, furniture repair, and antique restoration. They offer various services, including slipcovers, cushions, and more.

Indirect Competitors

• Furniture Stores: Furniture stores such as IKEA, Ashley Furniture, and other large retailers offer furniture at discounted prices. These stores do not offer upholstery services, but they offer furniture cheaper than upholstery shops.
• Interior Designers: Interior designers often offer upholstery services to their clients. These services are typically more expensive than upholstery services offered by upholstery shops, but they often offer unique and customized designs.
• Do-It-Yourselfers: Do-it-yourselfers can purchase furniture and upholstery materials and attempt to upholster the furniture themselves. This is often a cheaper alternative to hiring a professional upholsterer, but the quality of work is often lower.

Competitive Advantage

The competitive advantage of our company lies in our unique approach to upholstery. We specialize in custom upholstery, which allows us to create unique pieces that cannot be found elsewhere. We also use the highest quality materials available, and our attention to detail sets us apart from our competitors. 

Our team of experienced craftsmen can create and repair furniture quickly and efficiently, allowing us to offer competitive pricing. We also offer a wide selection of fabrics, allowing customers to choose from various colors, textures, and patterns. Finally, our commitment to customer service ensures that our customers are always satisfied with the outcome of their projects.

7. Marketing Plan

The marketing plan for the furniture upholstery business will use a mix of traditional and digital marketing techniques.

Traditional Marketing

We will utilize traditional marketing techniques to promote our business. These include:

• Networking: We will attend local business networking events and conferences in order to make connections and promote our business.
• Advertising: We will place ads in local newspapers and magazines, as well as online.
• Direct Mail: We will send out postcards and flyers to potential customers in our target market.
• Public Relations: We will leverage local media relationships to promote our business and products.

Digital Marketing

We will also use digital marketing techniques to reach potential customers. These include:

• Social Media: We will create accounts on Facebook, Twitter, Instagram, and other social media sites and use them to promote our business.
• SEO: We will optimize our website for search engine rankings and pay for targeted ads.
• Email Marketing: We will create a targeted email list and send out regular emails to promote our products and services.

Promotions Strategy

We will use a combination of promotions and discounts to attract customers. These include:

• Referral Programs: We will offer discounts to customers who refer us to their friends and family.
• Coupons: We will offer coupons in local publications and online to attract new customers.
• Free Trials: We will offer free trials of our services to potential customers.
• Contests: We will run occasional contests on our social media accounts, offering discounts or prizes to winners.

Mark-up: Our furniture upholstery business will have a markup of 50% on all products. This will help us to cover our overhead costs and make a profit.

Labor: We will charge an hourly rate of $25 per hour plus labor materials.

Materials: We will purchase all materials from reputable vendors at competitive prices. We will also purchase in bulk to help reduce costs.

Shipping: We will add a flat fee of $10 per order for shipping and handling.

Discounts: We will offer a 5% discount for orders over $500 and a 10% discount for orders over $1000.

Payment: We will accept cash, credit card, and PayPal payments. We will also offer a 30-day payment plan for larger orders.

8. Operations Plan

The operations plan is the core of our business plan, as it outlines how we will run the furniture upholstery business. This plan will include the functions of operations, including the organizational structure of our team, the production process and supply chain management, the product delivery process, and the financial and operational costs associated with this business.

Operation Functions

Organizational Structure: We will establish a team of experienced professionals, including a manager and a team of upholsterers, to handle the business’s day-to-day operations.

Production Process: We will use the latest technology to ensure the highest quality of upholstery and the quickest turnaround times.

Supply Chain Management: We will use our network of suppliers to ensure the availability of the necessary materials and components for our business.

Product Delivery: We will use our own vehicles to deliver our products to customers and third-party services to deliver products to customers outside of our region.

Financial & Operational Costs: We will track our costs and expenses to ensure we are operating the business efficiently and that our costs are in line with our revenue.

3/15/202X – Develop and implement an organizational structure.

3/22/202X – Establish a supply chain network.

4/1/202X – Develop a production process.

4/8/202X – Finalize a delivery system.

4/15/202X –Track operational and financial costs.

4/22/202X – Launch the business.

9. Management Team 

The management team at Furniture Upholstery is comprised of experienced professionals from a variety of industries, united in delivering quality service and craftsmanship to our customers. Our team is focused on providing an outstanding customer experience and creating a workplace that encourages collaboration and innovation.

• Vice President
• Chief Financial Officer
• Chief Operating Officer
• Chief Marketing Officer
• Director of Sales
• Director of Operations
• Director of Human Resources
• Director of Quality Assurance
• Director of Customer Service

10. Financial Plan 

We estimate our upholstery business start-up costs to be approximately $20,000. This includes the cost of our equipment, furniture, materials, and supplies. We also expect our monthly operating costs to be approximately $8,000. This includes rent, utilities, insurance, wages, and other overhead expenses.

Key Revenue & Costs

Key Revenue  

• Retail sales of custom-made furniture: $50,000
• Upholstery services: $34,000
• Repairs and maintenance: $16,000
• Equipment, furniture, materials, and supplies: $20,000
• Rent: $2,500
• Utilities: $1,500
• Insurance: $1,000
• Wages: $4,000
• Advertising and marketing: $2,000
• Other overhead expenses: $2,500

Funding Requirements and Use of Funds

Funding Requirements 

We require $20,000 in startup capital for running an upholstery business to cover the cost of our equipment, furniture, materials, and supplies.

Use of Funds

The funds will be used to purchase the necessary equipment, furniture, materials, and supplies needed to launch our business. The funds will also cover rent, utilities, insurance, wages, and other overhead expenses. Any remaining funds will be used for advertising and marketing costs.

Key Assumptions

Market growth: The furniture upholstery industry is estimated to grow 6.5% annually over the next 5 years.

Customers: The furniture upholstery business plan assumes a base of 1,000 customers in year 1, increasing to 1,200 in year 5.

Revenue: Revenues are projected to grow from $500,000 in Year 1 to $800,000 in Year 5.

Operating Expenses: Operating expenses are projected to grow from $300,000 in Year 1 to $500,000 in Year 5.

Profitability: The furniture upholstery business plan projects a profit margin of 25% in Year 1 and 30% in Year 5.

Investment: The furniture upholstery business plan assumes an investment of $150,000 in Year 1 and $200,000 in Year 5.

Employees: The furniture upholstery business plan estimates the number of employees to be 10 in Year 1, growing to 15 in Year 5.

Financial Projections

Income statement.

All tables in Furniture Upholstery Business Plan PDF .

Is upholstery profitable?

Upholstery can be a profitable business, depending on the type of upholstery services you offer and how you market and manage your business. Many successful upholstery businesses specialize in creating custom pieces or restoring antique furniture. Others focus on producing furniture and other items for commercial clients. With a combination of the right skills, marketing efforts, and business management, upholstery can be a lucrative business.

What type of industry is upholstery?

Upholstery is a trade and craft industry that involves the repairing and refurbishment of furniture, as well as the creation of new furniture using fabrics, leather, and other materials.

Download Furniture Upholstery Business Plan Sample in PDF

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Upholstery Business Plan Template

Written by Dave Lavinsky

If you’re looking to create an upholstery business plan, you’ve come to the right place!

Over the past 25 years, the PlanPros team has helped over 1 million entrepreneurs and business owners write business plans….and many of them have started and grown successful upholstery businesses. Our upholstery business plan example below is sure to help you!

Upholstery Business Plan Example

Below is our upholstery business plan template and sample plan created using our business plan generator :  

I. Executive Summary

Company overview.

Welcome to FabricHarmony Creations, a newly launched upholstery venture based in Goose Creek, SC. Our mission is to fill a significant gap in the local market by offering high-quality upholstery services. With a carefully selected product range including luxurious sofas, elegant armchairs, stylish dining chairs, versatile ottomans, and sumptuous headboards, we cater to a broad spectrum of tastes and needs. Each piece is designed and crafted with the utmost attention to detail and quality, ensuring we exceed our customers’ expectations. Our strategic location and commitment to personalized service are crucial to our model, aiming to foster close relationships with our clients and tailor our offerings to their unique preferences. Our founder’s extensive experience in upholstery underpins our operation, setting us apart as the premier choice for upholstery services in Goose Creek and beyond.

Success Factors

Since our inception on January 5, 2024, FabricHarmony Creations has hit several key milestones that position us for success. We’ve established a strong brand identity, secured a prime location for our operations, and laid down a solid foundation as a S Corporation dedicated to sustainable growth within the Goose Creek community. Our competitive edge is sharpened by superior craftsmanship, a diverse range of sofa and couch offerings, and a deep understanding of our customers’ needs. These factors, combined with our commitment to quality and variety, make us uniquely qualified to lead in the local upholstery market.

Industry Analysis

The upholstery industry in the United States, currently valued at over $10 billion, is on a steady growth path, projected to expand by 3-4% annually in the coming years. This growth is driven by increasing disposable incomes, a surge in home renovation projects, and a rising demand for customized furniture. A notable trend is the shift towards sustainable and eco-friendly materials, reflecting growing consumer awareness of environmental impact. FabricHarmony Creations is well-aligned with this trend, specializing in sustainable upholstery solutions. Additionally, the growing popularity of online shopping and e-commerce platforms presents an opportunity for us to reach a wider audience beyond Goose Creek, SC, leveraging digital marketing strategies to enhance our visibility and sales.

Customer Analysis

Our target market includes Goose Creek, SC, residents seeking high-quality, customized upholstery, ranging from homeowners desiring to refresh their spaces to small businesses and interior designers looking for unique, durable pieces. We also cater to auto enthusiasts and car restoration professionals requiring specialized upholstery services. By focusing on craftsmanship and offering tailored solutions, we aim to meet the diverse needs of our customers, establishing long-term relationships and becoming a trusted resource in the local design community.

Competitive Analysis

FabricHarmony Creations faces competition from Williams Custom Upholstery, MK’s Upholstery, and Quality Upholstery Company. While these competitors offer various services across different price points and markets, our unique selling proposition is our superior craftsmanship and unparalleled variety of sofas and couches. Our ability to deliver aesthetically pleasing, durable, and comfortable furniture sets us apart. By focusing on customer satisfaction and continuously innovating our product line, we establish a competitive edge that positions us as a leader in the local upholstery market.

Marketing Plan

FabricHarmony Creations offers a wide range of custom-made, high-quality upholstery products such as sofas, armchairs, dining chairs, ottomans, and headboards, all competitively priced. Our marketing efforts will focus on online platforms to showcase our products and services, employing SEO and PPC campaigns to increase our visibility. Social media and email marketing will play key roles in engaging with our target audience, supplemented by participation in local events and partnerships with businesses and interior designers. Traditional marketing methods, including flyers and direct mail campaigns, will also be utilized to ensure comprehensive market coverage.

Operations Plan

Our operational strategy includes key processes such as customer consultations, fabric and material management, production and craftsmanship, scheduling and workflow management, and customer service and support. We aim to maintain a smooth operation that ensures high-quality output and customer satisfaction. Achieving milestones such as securing funding, setting up our workshop, obtaining necessary permits, and reaching revenue targets are paramount to our success. Our commitment to compliance, safety, and financial management will guide our journey toward becoming an established name in the Goose Creek upholstery market.

Management Team

Under the leadership of Myles Richardson, our president, FabricHarmony Creations boasts a management team with the experience and expertise necessary to drive our business forward. Myles’s extensive background in running a successful upholstery business provides us with a solid foundation for success, blending strategic vision with operational expertise to ensure outstanding customer satisfaction and business growth.

Financial Plan

To achieve our growth objectives, FabricHarmony Creations requires $146,000 in funding. This capital will be allocated across various areas including capital and non-capital investments such as location buildout, equipment, initial marketing, staff salaries, and more, ensuring a strong start and sustainable growth for our upholstery business.

Below is an overview of our expected financial performance over the next five years:

II. Company Overview

FabricHarmony Creations is a fresh and vibrant new upholstery service located in the heart of Goose Creek, SC. Our foundation is built upon the lack of high-quality local upholstery businesses in the area, making us a unique and much-needed service for the community. At FabricHarmony Creations, we are passionate about bringing new life to your furniture, ensuring each piece not only looks fantastic but also reflects the highest standards of craftsmanship.

Our range of products and services includes the reupholstering of sofas and couches, armchairs, dining chairs, ottomans, and headboards. Whether you’re looking to revive a cherished family heirloom or update the look of your living space, our skilled team is dedicated to providing personalized and high-quality solutions. By choosing FabricHarmony Creations, you’re not just getting a service; you’re investing in a piece of art that speaks to your style and comfort.

Located in Goose Creek, SC, FabricHarmony Creations is strategically positioned to serve our community with ease and efficiency. Our commitment to excellence and customer satisfaction drives us to deliver unparalleled upholstery services right to your doorstep. With our knowledge of the local market and our customer-first approach, we are not just a business; we’re part of the Goose Creek family.

FabricHarmony Creations was founded on 2024-01-05 as a S Corporation, a reflection of our commitment to professionalism and quality. Our success is built upon the solid foundation of our founder’s previous experience in running a successful upholstery business. This experience, coupled with our ability to craft better sofas and couches with more varieties than our competition, positions us uniquely in the market. To date, our accomplishments include the creation of our distinctive logo, the development of our brand name, and securing a prime location for our business. These milestones are just the beginning of our journey to becoming the leading upholstery service in Goose Creek, SC.

III. Industry Analysis

The Upholstery industry in the United States is a thriving market with a current size of approximately $10 billion. This industry encompasses a wide range of services, including reupholstering furniture, creating custom upholstery pieces, and providing upholstery repair services. With an increasing demand for personalized and high-quality upholstery services, the market is expected to continue growing at a steady pace in the coming years.

One of the key trends in the Upholstery industry is the rising popularity of eco-friendly and sustainable materials. Consumers are becoming more conscious of the environmental impact of their purchasing decisions, leading to a higher demand for upholstery services that use environmentally friendly fabrics and materials. This trend bodes well for FabricHarmony Creations, as their focus on providing sustainable upholstery options aligns with the preferences of modern consumers in Goose Creek, SC.

Another trend in the Upholstery industry is the increasing preference for custom-designed pieces that reflect the individual style and taste of the customer. This shift towards personalized upholstery solutions presents a significant opportunity for FabricHarmony Creations to differentiate themselves in the market and attract customers looking for unique and bespoke upholstery services. By offering a wide range of customization options and superior craftsmanship, FabricHarmony Creations is well-positioned to capitalize on this trend and establish a strong presence in the local Upholstery market.

IV. Customer Analysis

Below is a description of our target customers and their core needs.

Target Customers

Our primary customer segment will be local residents in Goose Creek, SC, who are looking to refurbish or upgrade their home interiors. These customers will value personalized service, high-quality materials, and skilled craftsmanship. We will tailor our offerings to meet their specific aesthetic and functional needs.

We will also target local businesses, such as restaurants, hotels, and office spaces, that require durable and stylish upholstery solutions. These commercial clients will seek reliable service and quick turnaround times. Our expertise will ensure that their furniture aligns with their brand image and customer expectations.

Additionally, we will focus on collaborating with interior designers and decorators who require custom upholstery services for their projects. These professionals will appreciate our attention to detail and ability to execute their creative visions. By building strong relationships with designers, we will expand our reach and reputation within the industry.

We will leverage online platforms and social media to attract a broader audience interested in bespoke upholstery solutions. This will include younger, tech-savvy customers who value unique and sustainable furniture options. By offering eco-friendly materials and innovative designs, we will cater to this growing market segment.

Customer Needs

Customers in Goose Creek, SC, can expect high-quality sofas and couches that combine both comfort and durability. Many residents seek furniture that not only looks aesthetically pleasing but also stands the test of time. We use premium materials and skilled craftsmanship to ensure every piece meets these expectations.

Beyond just durability and comfort, personalization is a crucial need we fulfill. Customers have the option to customize fabrics, colors, and designs to match their specific home decor styles. This personalized touch allows residents to create a unique living space that reflects their individual tastes.

Another important need we address is timely and efficient service. Customers can rely on prompt delivery and professional installation services, ensuring a seamless experience from purchase to setup. We also offer ongoing customer support for any maintenance or additional customization needs.

Furthermore, we cater to the increasing demand for sustainable and eco-friendly options. Our selection includes eco-conscious materials and practices, providing environmentally responsible choices. This is particularly appealing to customers who prioritize sustainability in their purchasing decisions.

V. Competitive Analysis

Direct competitors, williams custom upholstery.

Williams Custom Upholstery offers custom upholstery services for residential and commercial clients. They provide furniture reupholstering, custom-made furniture, and fabric selection assistance. Their price points range from moderate to high, depending on the complexity and materials used.

Revenues for Williams Custom Upholstery are estimated to be in the mid-to-high range, given their established market presence. They are located in Charleston, SC, serving customers in surrounding areas including Goose Creek. Their customer segments include homeowners, interior designers, and small businesses.

Key strengths of Williams Custom Upholstery include a strong reputation for quality and personalized service. Their weaknesses may include higher prices and longer turnaround times due to their custom work.

MK’s Upholstery

MK’s Upholstery specializes in residential upholstery services, offering sofa and chair reupholstering, cushion replacement, and fabric repair. They also provide fabric sales and consultations for customers looking to update their home décor. Their price points are generally affordable, making them accessible to a broader audience.

MK’s Upholstery generates moderate revenues, reflecting their focus on residential clients. They are located in Summerville, SC, and serve the greater Charleston area, including Goose Creek. Their primary customer segments are homeowners and renters seeking affordable upholstery solutions.

Key strengths of MK’s Upholstery include competitive pricing and quick turnaround times. However, their weaknesses could be limited service offerings compared to competitors and less emphasis on high-end custom work.

Quality Upholstery Company

Quality Upholstery Company offers a mix of residential and commercial upholstery services. They provide furniture reupholstering, custom-built furniture, and fabric sales. Their price points are varied, catering to both budget-conscious and high-end clients.

Revenues for Quality Upholstery Company are robust, indicating a well-diversified client base. They are based in North Charleston, SC, and serve the wider Charleston metropolitan area, including Goose Creek. Their customer segments include homeowners, businesses, and institutions such as hotels and restaurants.

Key strengths of Quality Upholstery Company include a diverse range of services and strong market presence. Weaknesses may involve potential higher costs for custom projects and possible logistical challenges due to their broader service area.

Competitive Advantages

FabricHarmony Creations stands out through our exceptional craftsmanship and a broad array of sofa and couch varieties. Our commitment to quality ensures that we produce better sofas and couches than our competition, integrating both durability and aesthetic appeal. By prioritizing meticulous attention to detail and using premium materials, we can offer customers furniture that not only enhances their living spaces but also lasts for years. Our focus on top-notch craftsmanship positions us as a trusted choice for discerning customers seeking reliable and stylish upholstery solutions.

In addition to superior quality, our competitive edge lies in the diverse range of sofas and couches we offer. We understand that every customer has unique tastes and requirements, and our extensive product selection caters to a wide array of styles, sizes, and functionalities. This versatility allows us to meet the varied needs of our clientele, making it easy for customers to find the perfect piece that aligns with their décor and lifestyle. Furthermore, our dedication to excellent customer service and personalized consultations ensures that each client receives tailored advice and support, fostering strong customer relationships and satisfaction.

VI. Marketing Plan

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products, Services & Pricing

FabricHarmony Creations offers an array of upholstery products and services designed to meet the diverse needs of customers. The company specializes in customizing and refurbishing various types of furniture pieces to enhance home aesthetics and comfort.

Sofas and couches are among the key offerings. These essential household items are available in different styles, fabrics, and finishes. Customers can expect to pay an average of $1,200 for a customized sofa or couch, depending on the complexity of the design and the choice of materials.

Armchairs are another popular product. These versatile pieces can be tailored to match any interior décor. The price for a custom armchair typically ranges around $700. Quality craftsmanship and a wide selection of fabrics ensure that each armchair meets the highest standards of comfort and style.

Dining chairs are also a significant part of the product lineup. These chairs can be upholstered to complement existing dining room setups or to create a fresh, new look. On average, customers can expect to pay $300 per dining chair, taking into consideration the fabric and detailing involved.

Ottomans are a functional and stylish addition to living spaces. FabricHarmony Creations offers customized ottomans that serve both as footrests and as additional seating options. The average cost for a bespoke ottoman is $400, with prices varying based on size and fabric choice.

Headboards are another key service offered. These can be custom-designed to fit any bed size and are available in a range of fabrics and styles. A custom headboard generally costs around $500, providing a unique focal point for bedrooms while enhancing overall comfort.

In summary, FabricHarmony Creations provides a wide selection of upholstery products including sofas and couches, armchairs, dining chairs, ottomans, and headboards, all customizable to meet individual preferences and priced to reflect quality and craftsmanship.

Promotions Plan

We will employ a variety of promotional methods and tactics to attract customers in Goose Creek, SC. A robust online marketing strategy will be at the core of our promotional efforts. We will create a visually appealing, user-friendly website to showcase our upholstery services, portfolio, and customer testimonials. To drive traffic to our website, we will utilize search engine optimization (SEO) techniques to ensure we rank highly on search engine results pages. Additionally, we will engage in pay-per-click (PPC) advertising to target potential customers actively searching for upholstery services.

Social media marketing will play a crucial role in our promotion. We will maintain active profiles on platforms like Facebook, Instagram, and Pinterest to connect with our audience, display our work, and share content related to home decor and upholstery trends. We will also run targeted social media ads to reach specific demographics within Goose Creek and surrounding areas.

Email marketing campaigns will be another essential tool in our promotional arsenal. We will build and maintain an email list of interested customers and send them regular newsletters featuring special offers, project highlights, and informative articles. This consistent communication will help us stay top-of-mind and encourage repeat business.

In addition to digital methods, we will also use traditional marketing tactics to boost our visibility. We will distribute flyers and brochures in local businesses, community centers, and through direct mail campaigns. Attending local events and fairs will provide us with opportunities to showcase our services and engage with the community directly.

Partnerships and collaborations with local interior designers, furniture stores, and real estate agents will further extend our reach. By providing them with high-quality upholstery services for their clients, we will establish mutually beneficial relationships and gain referrals.

Lastly, word-of-mouth marketing will be crucial for our success. We will provide exceptional customer service and high-quality workmanship, encouraging satisfied clients to recommend us to their friends and family. To incentivize referrals, we will implement a referral program offering discounts or rewards for customers who bring in new business.

By leveraging a combination of online marketing, social media, email campaigns, traditional marketing, partnerships, and word-of-mouth referrals, we will successfully attract and retain a loyal customer base in Goose Creek, SC.

VII. Operations Plan

Our Operations Plan details:

• The key day-to-day processes that our business performs to serve our customers
• The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of FabricHarmony Creations, there are several key day-to-day operational processes that we will perform:

• Engage with customers to understand their needs and preferences.
• Provide expert advice on fabric choices, design, and functionality.
• Offer detailed quotations and timelines for project completion.
• Source high-quality fabrics and materials from reliable suppliers.
• Maintain an updated inventory to ensure timely availability of materials.
• Negotiate bulk purchase deals to optimize costs.
• Create customized upholstery designs based on customer specifications.
• Utilize design software for accurate and appealing design presentations.
• Ensure designs align with current trends and customer tastes.
• Schedule and prioritize upholstery projects to meet deadlines.
• Coordinate with production staff to ensure quality craftsmanship.
• Implement quality control checks at various stages of production.
• Provide regular updates to customers regarding project progress.
• Address customer concerns and queries promptly and professionally.
• Ensure customer satisfaction through post-service follow-ups and feedback collection.
• Develop and execute marketing campaigns to attract new customers.
• Leverage social media and online platforms to showcase our work.
• Participate in local events and trade shows to increase brand visibility.
• Monitor daily expenses and manage budgets effectively.
• Invoice customers accurately and follow up on payments.
• Keep financial records up-to-date and prepare regular financial reports.
• Conduct daily briefings to align team members on tasks and goals.
• Provide ongoing training and development opportunities for staff.
• Foster a collaborative and positive work environment.
• Ensure all workspaces comply with health and safety regulations.
• Provide safety training and equipment to all employees.
• Regularly inspect and maintain equipment to prevent accidents.

FabricHarmony Creations expects to complete the following milestones in the coming months in order to ensure its success:

• Secure Initial Funding:  Obtain sufficient initial capital to cover the first 6-12 months of operations, including renting a workspace, purchasing materials, and covering initial marketing costs.
• Establish Supply Chain:  Form partnerships with reliable suppliers for high-quality fabric and materials to ensure consistent product quality and timely delivery.
• Launch Our Upholstery Services:  Officially open the business to the public, including a grand opening event to generate initial customer interest and media coverage.
• Build an Online Presence:  Develop a professional website and active social media profiles to showcase services, customer testimonials, and project portfolios. This will help in attracting online traffic and inquiries.
• Achieve Initial Customer Base:  Secure the first 10 paying customers within the first 3 months of operation to establish credibility and generate word-of-mouth referrals.
• Obtain Necessary Certifications and Insurance:  Acquire any required business licenses, certifications, and insurance policies to operate legally and protect against potential liabilities.
• Implement Customer Feedback Loop:  Create a system to gather and analyze customer feedback to continuously improve service quality and customer satisfaction.
• Hire and Train Staff:  Recruit skilled upholsterers and support staff to ensure high-quality service and handle increased customer demand as the business grows.
• Reach $15,000/month in Revenue:  Implement marketing strategies and customer retention programs to achieve and maintain a steady monthly revenue of $15,000 within the first 18 months.
• Develop Strategic Partnerships:  Form alliances with local interior designers, furniture stores, and other relevant businesses to generate referral business and expand market reach.

VIII. Management Team

Our management team has the experience and expertise to successfully execute on our business plan.

Management Team Members

FabricHarmony Creations management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Myles Richardson, President

Myles Richardson brings a wealth of experience to FabricHarmony Creations, having previously run a successful upholstery business. His hands-on experience and deep understanding of the intricacies involved in upholstery provide a solid foundation for leading our company. Myles’s strategic vision and operational expertise have been instrumental in driving business growth and ensuring customer satisfaction in his previous ventures, making him an invaluable asset to our team.

IX. Financial Plan

Funding requirements/use of funds.

To accomplish our growth goals, FabricHarmony Creations needs $146,000 in funding. Key uses of this funding will be as follows:

Financial Projections

5 Year Annual Income Statement

5 Year Annual Balance Sheet

5 Year Annual Cash Flow Statement

What Is an Upholstery Business Plan?

An upholstery business plan is a document that outlines the strategies you have developed to start and/or grow your upholstery business. Among other things, it details information about your industry, customers and competitors to help ensure your company is positioned properly to succeed. Your upholstery business plan also assesses how much funding you will need to grow your business and proves, via your financial forecasts, why the business is viable.  

Why You Need a Business Plan for your Upholstery Business

A business plan is required if you are seeking funding for your upholstery business. Investors and lenders will review your plan to ensure it meets their criteria before providing you with capital. In addition, an upholstery business plan helps you and your team stay focused. It documents the strategies you must follow and gives you financial projections you should strive to achieve and against which you can judge your performance.  

Upholstery Business Plan Template PDF

Download our Upholstery Business Plan PDF to help guide you as you create your business plan for your own upholstery business.  

Upholstery Business Plan Template & Guidebook

From start-ups to established businesses, successful upholstery companies need a well-defined business plan to succeed. Fortunately, the #1 Upholstery Business Plan Template & Guidebook provides a comprehensive and straightforward guide for upholstery business owners in any stage of their career. This article will explore the importance of having a detailed business plan and how the #1 Upholstery Business Plan Template & Guidebook can provide the necessary guidance for entrepreneurs in the industry.

Get worry-free services and support to launch your business starting at $0 plus state fees.

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How to Write a Upholstery Business Plan in 7 Steps:

1. describe the purpose of your upholstery business..

The first step to writing your business plan is to describe the purpose of your upholstery business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a upholstery business:

Our mission is to provide the highest quality of craftsmanship in the upholstery industry, creating beautiful, timeless and comfortable pieces for our customers that meet their individual needs and reflect their unique style. We strive to create a customer-centric experience that exceeds expectations, providing superior service and attention to detail.

2. Products & Services Offered by Your Upholstery Business.

The next step is to outline your products and services for your upholstery business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your upholstery business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your upholstery business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your upholstery business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

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4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a upholstery business?

• High-quality upholstery tools
• Upholstery fabric, foam and other supplies
• Adhesives and tacks
• A sewing machine suitable for upholstery work
• Business license and/or permits

5. Management & Organization of Your Upholstery Business.

The second part of your upholstery business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your upholstery business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Upholstery Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a upholstery business varies based on many different variables, but below are a few different types of startup costs for a upholstery business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your upholstery business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your upholstery business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your upholstery business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Upholstery Business Plans:

Why do you need a business plan for a upholstery business.

A business plan for an upholstery business is essential to ensure the success of the business. It provides a clear outline of the goals and objectives, the strategies needed to achieve them, the potential challenges and opportunities that may arise, and an analysis of the financials and investments required. A business plan will also help you assess the feasibility of your upholstery business and determine if it’s something you want to commit to in the long-term.

Who should you ask for help with your upholstery business plan?

You should ask for help from a business consultant or financial advisor who specializes in the upholstery business. It is also recommended to seek advice from experienced upholstery business owners and even from successful entrepreneurs.

Can you write a upholstery business plan yourself?

Yes, it is possible to write a business plan for your upholstery business yourself. The first step would be to do market research and develop an understanding of your target customers, the competition in your local area, and the pricing and market rates for upholstery services. Once you have this information, you can then outline the goals of your business, create a marketing strategy, and create a financial plan that outlines how you plan to fund your start-up costs and ongoing expenses. Finally, if needed you can also outline any legal requirements that may apply to owning and operating an upholstery business.

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Upholstery Business

Back to All Business Ideas

13 Steps for Starting an Upholstery Business

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on June 5, 2023

These are the critical aspects you should evaluate when launching your upholstery business:

• Upholstery tools and equipment — Invest in high-quality tools and equipment necessary for upholstery work , such as sewing machines, staple guns, fabric shears, foam cutters, and upholstery needles.
• Supplies — Stock up on essential supplies like fabrics, foam, batting, webbing, and upholstery tacks.
• Skill development — Invest in continuous training and skill development for yourself and your staff through workshops, courses, and certifications in advanced upholstery techniques, fabric selection, and furniture restoration to ensure high-quality craftsmanship and stay updated with industry trends.
• Register your business — A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple. Form your business immediately using ZenBusiness LLC formation service or hire one of the best LLC services on the market.
• Legal business aspects — Register for taxes, open a business bank account, and get an EIN .
• Website and online presence — Create a professional website showcasing your services, portfolio, client testimonials, and contact information. Maintain active social media profiles to engage with potential clients.
• Promote your work — Create and share videos of your work in progress on YouTube and Facebook, and monetize via ads for additional revenue streams.
• Learn from real entrepreneurs who have started an upholstery business.

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Interactive Checklist at your fingertips—begin your upholstery business today!

You May Also Wonder:

Is an upholstery business profitable?

The profitability of an upholstery business can vary depending on factors such as location, target market, competition, and the quality of services offered. A well-run upholstery business with a strong customer base and efficient operations can be profitable. Additionally, offering specialized or custom upholstery services can help differentiate the business and potentially command higher prices, increasing profitability.

What happens during a typical day at an upholstery business?

A typical day at an upholstery business involves tasks such as customer consultations, material selection, furniture inspection, upholstery work, order management, customer service, and business operations. These activities include meeting with clients, discussing upholstery needs, estimating costs, assisting customers in material selection, performing upholstery work, managing orders, tracking inventory, providing customer support, and handling business-related tasks.

What is the growth potential of an upholstery business?

The growth potential of an upholstery business can be influenced by factors such as market demand, niche specialization, expansion of services, online presence, and building a strong reputation. Market demand, trends in interior design, and the economy can affect growth. Specializing in specific areas like antique furniture restoration or high-end custom upholstery can attract a targeted clientele. Diversifying services or offering related products can expand the business. Developing an online presence and building a strong reputation through customer reviews and referrals can also contribute to growth.

What type of business is an upholstery business?

An upholstery business is generally classified as a service-based business operating within the home improvement or interior design industry. It involves providing upholstery services for furniture, such as sofas, chairs, benches, and other items. Upholstery businesses may also offer related services like furniture repairs, cushion replacements, or custom design work.

Step 1: Decide if the Business Is Right for You

Pros and cons.

• Growing market
• Satisfying work
• Work flexibly from home
• Skills required
• Competitive industry

Upholstery industry trends

Industry size and growth.

• Industry size and past growth – The U.S. furniture repair and reupholstery industry is worth $2.1 billion in 2023 after growing .5% annually for the last five years.(( https://www.ibisworld.com/industry-statistics/market-size/furniture-repair-reupholstery-united-states/ ))
• Growth forecast – The U.S. furniture repair and reupholstery industry is projected to grow 1% in 2023.
• Number of businesses – In 2023, 21,248 furniture repair and reupholstery businesses are operating in the U.S.(( https://www.ibisworld.com/united-states/market-research-reports/furniture-repair-reupholstery-industry/ ))
• Number of people employed – IN 2023, the U.S. furniture repair and reupholstery industry employs 30,144 people. 

Trends and challenges

• Eco-friendly fabrics for upholstery, such as hemp and linen, are growing in popularity.
• Many people are interested in upcycled furniture that keeps its original wood color and is reupholstered with vintage looking patterns.
• Material shortages are occurring, sometimes causing delays in getting fabric for reupholstery. 
• Current economic conditions may deter people from spending money on new upholstery.

Demand hotspots

• Most popular states – The most popular states for upholsterers are Pennsylvania, Minnesota, and Rhode Island. (( https://www.zippia.com/upholsterer-jobs/best-states/ ))
• Least popular states – The least popular states for upholsterers are Texas, New Mexico, and Arkansas.

What kind of people work in upholstery?

• Gender – 22% of upholsterers are female, while 78% are male. (( https://www.zippia.com/upholsterer-jobs/demographics/ ))
• Average level of education – The average upholsterer is high school educated.
• Average age – The average upholsterer in the US is 47.4 years old.

How much does it cost to start an upholstery business?

Startup costs for an upholstery business range from $1,500 to $3,500. Costs include upholstery tools, a website, and a marketing budget. 

You’ll need a handful of items to successfully launch your upholstery business, including: 

• Sewing machine
• Pneumatic stapler
• Upholstery mallet
• Tack and staple remover
• Tape measure
• Upholstery hand needles

How much can you earn from an upholstery business?

How much you charge for upholstery work will depend on the size of the furniture pieces. An average cost should be around $500. Your profit margin when you’re working on your own should be about 90%. 

In your first year or two, you could work from home and do two projects a week, bringing in $52,000 in revenue. This would mean $46,800 in profit, assuming that 90% margin. 

As you gain traction, you might get 10 projects a week. At this stage, you might have a work space and hire staff, reducing your margin to around 40%. With annual revenue of $260,000, you’d make a tidy profit of $104,000.

What barriers to entry are there?

There are a few barriers to entry for an upholstery business. Your biggest challenges will be:

• Having the necessary skills
• Breaking into a competitive market

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Step 2: hone your idea.

Now that you know what’s involved in starting an upholstery business, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research could give you the upper hand even if you’ve got the perfect product. Conducting robust market research is crucial, as it will help you better understand your customers, your competitors, and the broader business landscape.

Analyze your competitors 

Research upholstery businesses in your area to examine their services, price points, and customer reviews.

• Make a list of upholstery businesses that offer similar services. 
• Review your competitors’ services – their features, pricing, and quality – and marketing strategies
• Check out their online reviews and ratings on Google, Yelp, and Facebook to get an idea of what their customers like and dislike.
• Identify your competitors’ strengths and weaknesses. 

This should identify areas where you can strengthen your business and gain a competitive edge to make better business decisions.

Why? Identify an opportunity

You’re looking for a market gap to fill. For instance, maybe the local market is missing a full furniture repair and reupholstery business.

You might consider targeting a niche, such as vintage sofas.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your upholstery products

You can offer reupholstery of both newer and vintage furniture. You could also find old furniture at flea markets to refurbish and sell. 

How much should you charge for upholstery services?

Your prices should be based on market prices in your area and the time it takes you to do each project, but also on your operating costs.

Once you know your costs, use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your target market could literally be anyone who owns furniture, including younger people who are interested in upcycled items. You should market on both Facebook and Instagram.

Where? Choose your business premises

In the early stages, you may want to run your business from home to keep costs low. But as your business grows, you’ll likely need to hire workers for various roles and may need to rent out a work space. You can find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

When choosing a commercial space, you may want to follow these rules of thumb:

• Central location accessible via public transport
• Ventilated and spacious, with good natural light
• Flexible lease that can be extended as your business grows
• Ready-to-use space with no major renovations or repairs needed

Step 3: Brainstorm an Upholstery Business Name

Here are some ideas for brainstorming your business name:

• Short, unique, and catchy names tend to stand out
• Names that are easy to say and spell tend to do better 
• Name should be relevant to your product or service offerings
• Ask around — family, friends, colleagues, social media — for suggestions
• Including keywords, such as “furniture refurbishing” or “reupholstery”, boosts SEO
• Name should allow for expansion, for ex: “AllCover Design Studios” and “ExpandFab Interiors” over “SofTech Luxe” and “CushionCrafters”
• A location-based name can help establish a strong connection with your local community and help with the SEO but might hinder future expansion

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

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Finally, make your choice among the names that pass this screening and go ahead and reserve your business name with your state, start the trademark registration process, and complete your domain registration and social media account creation. 

Your business name is one of the key differentiators that sets your business apart. Once you pick a name, reserve it and start with the branding, it’s hard to switch to a new name. So be sure to carefully consider your choice before moving forward. 

Step 4: Create an Upholstery Business Plan

Here are the key components of a business plan:

• Executive Summary: Summarize the key points of your upholstery business plan, including its purpose, growth potential, and financial projections.
• Business Overview: Provide an introduction to your upholstery business, outlining its location, size, target market, and the types of upholstery services you offer.
• Product and Services: Detail the range of upholstery services you provide, such as furniture reupholstery, custom upholstery, and any specialty services like leather repair.
• Market Analysis: Analyze the local and regional market for upholstery services, considering factors like demand for furniture refurbishment, competition, and economic conditions.
• Competitive Analysis: Identify and assess your competitors in the upholstery industry, highlighting your unique offerings and competitive advantages.
• Sales and Marketing: Explain your strategies for acquiring clients and promoting your upholstery services, including advertising, partnerships, and online presence.
• Management Team: Showcase the qualifications and experience of your management team, emphasizing their expertise in upholstery and customer service.
• Operations Plan: Describe the day-to-day operations of your upholstery business, covering areas like staffing, equipment, workshop setup, and quality control.
• Financial Plan: Present financial projections, including startup costs, revenue forecasts, operating expenses, and profitability estimates for your upholstery business.
• Appendix: Include any supporting documents, such as upholstery fabric samples, before-and-after photos of past projects, client testimonials, and industry certifications, to enhance your business plan’s credibility.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to upholstery businesses. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your upholstery business  will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

• Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
• General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
• Limited Liability Company ( LLC ) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.  Here’s how to form an LLC .
• C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.  Read how to start a corporation here .
• S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have. 

Form Your LLC

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Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

• Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
• SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
• Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
• Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
• Crowdfunding: Websites like  Kickstarter  and  Indiegogo  offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like  Fundable  and  WeFunder  enable multiple investors to fund your business.
• Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding an upholstery business. You might also try crowdfunding if you have an innovative concept.  

Step 8: Apply for Upholstery Business Licenses/Permits

Starting an upholstery business requires obtaining a number of licenses and permits from local, state, and federal governments.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your upholstery business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

• General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
• Business Property: Provides coverage for your equipment and supplies.
• Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
• Worker’s compensation: Provides compensation to employees injured on the job.
• Property: Covers your physical space, whether it is a cart, storefront, or office.
• Commercial auto: Protection for your company-owned vehicle.
• Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
• Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.  

You may want to use industry-specific software, such as  Albiware , or RepairQ , to manage your projects, appointments, estimates, and invoices.

• Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
• If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Create a website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism. You can create your own website using services like WordPress, Wix, or Squarespace . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

Your customers are unlikely to find your website, however, unless you follow Search Engine Optimization (SEO) practices. SEO will help your website appear closer to the top in relevant search results, a crucial element for increasing sales. 

Make sure that you optimize calls to action on your website. Experiment with text, color, size, and position of calls to action such as “Get Quote Now”. This can sharply increase purchases. 

Here are some powerful marketing strategies for your future business:

• Local Partnerships: Collaborate with local furniture stores, interior designers, or real estate agents to establish partnerships that can lead to referrals and mutually beneficial business relationships.
• Showroom Presence: Set up a small showroom or display in popular home improvement stores to showcase your upholstery work, allowing potential customers to see and touch your craftsmanship firsthand.
• Social Proof and Testimonials: Encourage satisfied customers to leave positive reviews and testimonials on online platforms. Leverage these endorsements to build trust and credibility with potential clients.
• Targeted Direct Mail: Develop a targeted direct mail campaign, sending promotional materials to households in neighborhoods known for higher income levels and homeownership rates.
• Seasonal Promotions: Capitalize on seasonal trends by offering promotions tied to specific times of the year, such as discounts for spring cleaning or holiday upholstery refreshes.
• DIY Workshops: Host DIY upholstery workshops or classes in collaboration with local community centers or home improvement stores, positioning yourself as an expert while attracting potential customers.
• Referral Programs: Implement a referral program that rewards existing customers for recommending your services, creating a network of satisfied clients who actively promote your business.
• Before-and-After Visuals: Share compelling before-and-after photos of your upholstery projects on social media platforms, highlighting the transformative power of your services to engage and attract new customers.
• Local Event Sponsorship: Sponsor local events or community gatherings to increase brand visibility, demonstrating your commitment to the community and generating positive word-of-mouth.
• Mobile Marketing: Utilize vehicle decals or wraps on your work vehicles to turn them into mobile advertisements, ensuring your business gains exposure as you travel between job sites.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your upholstery business meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your upholstery business could be:

• Custom upholstery that reflects your personal style
• Revitalize your space with expertly crafted upholstery
• Reimagine your furniture with artisanal upholstery

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running an upholstery business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in upholstery for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in upholstery. You’ll probably generate new customers or find companies with which you could establish a partnership. 

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for an upholstery business include:

• Upholsterers – work on customer projects
• Marketing Lead – create and implement marketing strategies
• General Manager – scheduling, accounting

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run an Upholstery Business – Start Making Money!

Upholstery skills are valuable, particularly in an age where upcycled furniture is increasingly popular. By starting your own upholstery business, you’d be bringing furniture back to life and getting a piece of a $2 billion market. Eventually, you could have a whole team and become the go-to upholstery company in your area.

You understand the business now, so you’re ready to get out your tools and launch your successful upholstery business!

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• Decide if the Business Is Right for You
• Hone Your Idea
• Brainstorm an Upholstery Business Name
• Create an Upholstery Business Plan
• Register Your Business
• Register for Taxes
• Fund your Business
• Apply for Upholstery Business Licenses/Permits
• Open a Business Bank Account
• Get Business Insurance
• Prepare to Launch
• Build Your Team
• Run an Upholstery Business - Start Making Money!

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