essay on travel agency

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Travel Agency, Essay Example

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Marketing Strategy for a Travel Agency

The main goal of the travel agency is to attract and keep the customers through the personal approach of the service. The marketing strategy for the business will include and build upon the reputation of the agency in the area. The travel agency itself is a place that not only provides travel but also the freedom and the adventure to its clients. Many people annually spend up to 50 weeks in their offices. Therefore, when given a chance the client wants to get away and bring back sweet memories of an unforgettable vacation.

Travel agency will promote such benefits of adventure as excitement, personal growth, health and of course fun. The agency will also work on promoting its own personal services such as vacation’s success, savings and confidence of the clients.

The mission of the travel agency is to become the best adventure provider to the clients in the area. The agency will provide travel arrangements and consulting and will try to connect newcomers of adventure travel with those who will become usual customers.

Marketing objectives of the business will include the following: promotion of adventure activities by means of alliances with athletic organizations, health clubs and retailers; achieving annual growth rate no less than 10-15%; establishing the agency as a market leader in adventure travel in the area.

Target groups of the business are one the most important assets and a key to success, thus, travel agency will definitely be working with the corporate travelers. This group includes local companies and businesses. The agency will try to secure their corporate accounts. Second group involves the individual travelers and the couples, namely people aged 25-35 years old. These people vary from younger professionals, students to families with children with the sufficient income. Third target are the group travelers which come from the health clubs, athletic organizations, etc.

The positioning of the travel agency is focused on corporate or individual consumers who seek to participate in the adventurous travel, in the area where travel agency tends to hold the premier status. The experience and enthusiasm that the travel agency will provide to its clients includes value, advice to customers and exceptional personal service.

As its initial strategy of development travel agency sees creating brand recognition by means of the effective marketing communication, advertising and certainly promotion. The team will create a marketing mix aimed to target the main consumer groups in the area. The company will engage into electronic and print campaigns on advertisement through local radio and publications as the primary source of media. Secondly, the travel agency will use its alliances with the health institutions or organizations as the means of additional promotion.

Over the time company will aim at expanding its brand recognition to the national level by means of growing industry participation as well as web presence. Travel agency will develop its website with the ability of customers to purchase online and be able to check the necessary information from home. When the mentioned above steps will bring about positive results and benefits, travel agency will pursue to increase the revenues and reduce the costs by means of established corporate and repeat clients. In order to win over customer satisfaction, travel agency will focus its goals on customization of adventure travel and reduction of the competitors.

The team will start using the approach of rather recommending the clients another travel agency, instead of selling the trip outside of the competency of the personnel. In order to ensure customer satisfaction, travel agency will also be gathering post trip or purchase feedback from people. Chet McDoniel of Off to Neverland Travel agrees that “the most important quality in a good agent is destination knowledge, and the ability to match the perfect vacation with each and every client.” (The Seattle Times)

The studies show that the communication between the company and the client after the actual sale strongly influences the purchase to be repeated. In terms of corporate clients, the company will engage into corporate account acquisition which means that sales will rely upon personal promoters and professional literature. The travel agency will give away promotion trips as prizes and will promote itself through the local radio station. “Local press generally supports businesses in the area, and it’s surprising what can develop from a cup of coffee with a reporter or editor,” says Tricia Handley of Pinpoint Communications. (Travel Weekly)

Travel agency sees necessary to create a wide range of promotional and advertising communication channels in order to ensure successful achievement of the marketing goals. Company plans to conduct a thorough demographics research of the target audience that will show which publications and media sources must be engaged. Direct interaction with the clients and promotion in athletic or health clubs will also make an essential part of the marketing mix.

The travel agency will be selling services and goods such as travel packages and the airfare. In order to ensure total client satisfaction the company will also provide additional services. Among them are: passport assistance, access to best activities, entertainment and accommodations, etc. By means of total personnel expertise and competency in the trips that they sell, company aims to achieve a so-called value added on its services and offerings. Company will provide competitive rates and discounts to the repeat clients.

The secret behind why the travel agency is focusing on the adventure travelling is because the economic indicators nowadays show that there is an increased demand in this particular service. Secondly, the area of the location of the agency will not have direct competitors in the sector of adventures. And thirdly, the enthusiastic and professional team of the agency will do all that is possible to ensure total customer satisfaction with the service and the trips itself. It is with this particular enthusiasm that the company hopes to achieve strong success translated into good revenues and repeat business.

Elliott, C. (2009, January 9). How to find a good travel agent. The Seattle Times. Tribune Media Services. http://seattletimes.nwsource.com/html/travel/2008609891_webtravelagents09.html

Handley, T. (2008, August 14). Travel agency marketing: how to attract new customers.

TravelWeekly UK http://www.travelweekly.co.uk/Articles/2008/08/14/28474/travel-agency-marketing-how-to-attract-new-customers.html

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Travel Essay

Travel essay generator.

Being given the chance to write essays travel to places around the world is a privilege that shouldn’t be taken for granted. For some people, it’s a dream that isn’t quite easy to reach. After all, not everyone is fortunate enough to afford such luxury.

When one travels, it’s an experience that they want to share with others. They want to tell a story of the things they’ve seen, the people they met, and the culture they’ve experienced. Most people tell this story through photographs, video diaries, or even travel essays. Through this, they are able to express the thrill and joy from their travel experience. It’s not about bragging but it’s about sharing the beauty of our surroundings.

Travel Writing Essay

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Travel Photo Essay

How to Write a Travel Essay?

Writing a travel essay is simple. The only thing essential is how you deliver the message. When you travel, it’s important to pay close attention to details.

This would be anything from the structure, the ambiance, and the locals. Allow yourself to wander and focus on the uniqueness of the given place. Tour guides, natives, and travel brochures often provide a short history of a place that you could include in your essay. It’s also best to learn the backstory of a place through your own research. This will allow you and the reader to feel the historic value of a place. It’s best to create an essay outline of your experience for you to properly organize your thoughts.

Purpose of Travel Essay

You have probably read a travel essay in the past. This could be from blogs, newspapers, or magazines. Some essays are so well-written that it makes you feel like you’re a part of the experience. This would inspire you to visit the place at one point in your life. However, it’s not all about what to see or where to go. It’s about the experience. It’s about sharing the beauty of a place that most people aren’t aware of. Travelling isn’t only about having fun but it’s also about appreciating the world we live in.

It’s a descriptive essay explaining the endless wonders of mankind. A travel essay also provides a glimpse of the culture of a given place. Writers inform us of the living conditions of the people there, their character traits, and their outlook in life. These essays are meant to be informative for people to remember that there’s a whole different world out there to explore.

Travel Experience

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Sample Space Essay

Why Is It Important to Write a Travel Essay?

Travel essays may be written for different reasons. This could be to promote a given location to encourage tourists for a given travel agency or even as a good subject for a high school essay . Writing a travel essay is important in such a way that we can promote local tourism.

Not only can this support a country’s economy but it can also contribute to a local citizen’s means of living. A travel essay is often more accurate and descriptive than a mere photograph. It simply brings the image to life.

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How To Write a Good Travel Essay

Home / Blog / How To Write A Good Travel Essay - Guide With Examples

Introduction

“Travel makes one modest. You see what a tiny place you occupy in the world.”

-Gustav Flaubert

Packing the duffel with the bare essentials and hopping into the car, getting behind the steering wheel and driving with no perfect destination in mind – we all dream to live such a life, don't we? Travelling to unseen places and exploring what it has to offer can be an enriching experience. However beautiful can travel be as an experience, writing a travelling essay can be quite a challenge. It may seem easy to come up with the ideas that you want to include in the essay but putting them into coherent sentences can be difficult. Your words should be impactful enough to be able to sweep the readers off their feet and take them on the cliff or make them feel the saline breeze on a beach.

A perfect travel essay must reflect the journey and highlight the little-known facts about the region. It should be infused with the character and culture of the place. If you are feeling stymied while writing a travel essay, then we have some brilliant tips for you that can make the task considerably easy for you.

8 tips for an outstanding essay on travelling

Here are 8 tips that you can cash on to produce a winning travelling essay:

Be specific with the destination

Before you choose a topic for your travel essay, keep the time spent in the location in mind. If your trip is just for a couple of days, then do not make the mistake of writing about an entire city. Think it out practically – is it possible to travel through a city in just a few days? Take for instance your essay is about London. It is quite an insurmountable task to be able to cover all the distance even in a week. So stick to a particular destination so that you can include the nuances and minutest details of the place to paint a picture in the reader’s mind with your words.

Less guide, more exploring

Also, the destination need not be about an exotic locale. It can be a story about an idyllic rustic location in the suburb of the teeming city. It can be about a cottage up on the hills with just the view of snowy valleys and iced peaks. Your words should give the sense of exploring and not touring. The essay should not be like a guide. It should be a view of the location through your lens.

Know the location like the back of your hand

Before starting to write a travel essay, do your research. A travel essay isn’t a made-up story so there should not be any fake information. Readers will be looking for more than just the necessary information about the must-visit tourist attractions. So you need to go beyond the surface and include more about the history of the place. Just do not write about the restaurants – talk about the cuisine of the place and the story behind it, if any. To get into the innermost recesses of the location, you can speak to the residents of the area. To bring richness in your travel essay, you must reveal another side of the destination.

Include the nitty-gritty

The key to an impressive travel essay is to be able to break down the location into kernels and write the core details about them. As mentioned earlier, so not just write about the tourist attractions and restaurants in the destination. Write about the lesser talked streets and unknown landmarks and the history behind them. If the place is known for its delicacies, write about how the cuisine has evolved and who had started it. From quaint bookstores to ice cream parlours to run-down shabby pubs – shed light to such nuances to bring your essay to life. You can even mention the negative things that you have faced in the place – like irregular transport modes or impolite locals. These little details will help you make your essay more impactful.

Be creative with the writing style

Since a travel essay is more like an anecdote, there is no specific format to write it. Therefore, a travel essay gives you the scope of setting your foot into the unchartered areas of creativity. You have got the creative freedom to write what you want. You can study how the natives of the locale speak and learn some of the basic words and phrases they use. To put them into writing you can read the local newspaper to get the pulse of the city you are in. Using the colloquial lingo can help the reader get a closer peek into the lives of the people living in the place. It will reflect a slice of how they live their way of life. Your words should be simple and yet impactful to portray and not just merely narrate. Touch every bit of the rust in the roof to make the reader feel like they are on the same journey with you.

Make it personal

The travel essay is your story. So add some personal experience in the story and at the same time do not make it self-indulgent. Include stories that can resonate with all your readers. Your experiences should be able to bring the reader back to the travel destination and connect him with the place. It should be the perfect blend of narration of the experiences you had while on the trip along with a vivid description of the place. To achieve the balance, write your essay in first person perspective to give a real touch to the story. Include the most interesting bits that will help the reader connect with you. You can even include the quotes of natives living in the area you had visited.

Start with a captivating catch

Like every essay, the introduction is the key to make it an impressive read. The opening should be capturing enough to attract the reader’s attention. It should leave an impact and should make them want to go on reading the piece. Start with an unknown fact about the place and leave it hanging from the cliff. Use a tone of suspense to excite the readers to keep them guessing about the contents of the essay.

Make it vivid with images

For certain places, words may fall short in being able to explain the exact description of a place. You cannot describe how the sky looked with the mountains seemingly touching the clouds or the horizon fading beyond the sea. Certain things cannot be explained in words – like the color of the sky or the water! This is where pictures come in! Providing real images of the place in between can help the readers stay connected. Vivid photos can also make the readers understand the story better by bringing them closer to it. So make sure you take breathtaking pictures of the place you are writing about. The images will help your essay stay in the readers’ mind longer.

With the above tips, we are sure you will be able to write an excellent travelling essay that will impress your professor and fetch you a good grade.

And if you are still unsure about putting these to use, then below is a winning sample to show you how it is done!

Travelling essay sample

I have visited London several times, and yet it is amazing how I find something new to explore every time I visit the capital city. My visit last autumn too did not fail to surprise me. With the hustle and bustle and the rich royal history, London city has a lot to offer. Since I just had a few days to spare, I wanted to make the best out of this trip.

Although vast and sprawling, I decided to visit most of the city on foot this time. Now since in my previous visits I had seen most of the tourist-y attractions already, I wanted to take the path less travelled this time to discover the hidden gems of the city. The last time I had been to London, I had missed out on the chance to visit the chock full of literature and history that awaited me in the Shakespeare Globe Theatre. Being a student of literature, visiting the place where the Bard of Avon once enacted the plays he wrote was a spellbinding moment. And guess what? I also caught a staging of the Macbeth before I left the place. Before heading towards the Hyde Park tube station, I grabbed some of London’s famous Fish ‘n’ Chips from the oldest food market of the city, the Borough Market. From Hyde Park to Tower Hill in under fifteen minutes by Tube, I began exploring the Tower of London. It was there that I heard a guard speaking about where he hailed from. A quick conversation with Peter, I had gotten intrigued to know more about his village – Suffolk in Lavenham. I asked him how to get there and Peter, being the quintessential helping guide that Londoners are known to be, told me that I could either take a car from central London. Or I could wait for the next day and take the train from Liverpool to Sudbury and then take the bus route 753 and reach in around two hours. Having nothing to do, I spent that day in the British Museum and walking on Oxford Street.

The next morning, I started my journey to the quaint village of Suffolk. I had picked up a book about the village where I learned that the village had once housed Henry III in 1257. And a bonus for all the Harry Potter fans – the village also starred in ‘Harry Potter and the Deathly Hallows’ as Godric’s Hollow where Hermoine and Harry are seen to be visiting Bathilda Bagshot. On reaching the village, the first thing that grabbed my attention was the picture-perfect silhouette of prosperous medieval England with all the half-timbered houses. The lime-washed and brightly coloured buildings added an idyllic element to the village with the De Vere House standing out from the rest. Adding to the rustic touch was the fifteenth-century St Peter Church with its soaring height of a 141ft tower. The autumn breeze welcomed me as I walked on the leaf-covered high streets. I saw some young guns cycling around in a park and called out to them for directions. My stay for the trip was an Air BnB home-stay where I had to put up with an elderly couple – the Havishams. I still remember how on reaching the gate of the house, I had caught a waft of crumpets and hot scones. After an exchange of banalities followed by me gorging on the scones, I had found out about the hidden gems from Mr Havisham who happened to be quite a cheerful talker. He told me what a must-visit Hadley’s was when in Suffolk. I had then set out with a local map to find the hidden gem. On reaching I had found that Hadley’s was a cutesy ice cream shop, almost run down, run by an old lady. Here Rebecca told me how the ice cream parlour was opened back in the 1850s and was still known for their hand-made sorbets.

Like the sorbet, my stay in Suffolk had been a sweet experience – a trip of revelation. The tour – with all the lonely walks – had in an inexplicable way helped me to get my perspectives right. It isn’t the exotic locales and the flight above the clouds that make travelling my drug. Rather, it is little but beautiful discoveries like Suffolk that feed my wanderlust. Thank you, London. Thank you for being a wonderful experience, once again.

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Travel Agency Essay Examples

Many students are faced with the problem of finding ideas for writing their essays. This website contains a database with more than 50 000 essay examples, using which you can easily find inspiration for creating your own essay on Travel Agency.

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According to Dacher Keltner, a professor of psychology at the University of California, Berkeley (Moll, 2012), touch is the most effective way we express our emotions. Research has shown that touch communicates in ways that words cannot (Moll, 2012). In retail settings, brief physical contact with customers has been demonstrated to increase shopping times, store […]

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Essays on Travel Agency

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Travel Agency “We Take You There Travel”: Marketing Strategy Case Study

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Introduction

Market examination, action plan, site functionality overview.

Community Development through Online Forums

Reference List

The concept of rational behaviour assumes all consumers engage in rational buying behaviours which becomes the basis for any future analysis of consumer patronage towards a particular type of product or utility. For the tourism industry, this means that customers have a certain “limit” to the amount they are willing to pay on a particular travel package based on the rates that the company has allotted for them.

It must also be noted that the concept of preferences is based on the fact that each individual consumer has his/her own personal preference towards a particular service or product that is currently available in the market from which they are able to derive the greatest amount of total utility/ satisfaction. It is based on these factors that this paper delves into the marketing strategies that have been developed to both address the concept of consumer rational behaviour and preference when it comes to purchasing travel packages online.

The ultimate goal of marketing is to be able to properly target products to the consumers who want to buy them. As such, in order for the travel agency “We take you there Travel” to create sales for certain products or services, what is needed is to examine the current market and customers and determine why a product or service is not selling and revise strategies accordingly in order to target the correct market segment or to encourage buying behaviour.

In order for the travel agency to survive in the current age of digital marketing and online purchases, it would be necessary for the company to develop an online presence that would attract customers to their site and develop a certain level of momentum involving the number of visitors per day (Hassanli,Brown & Tajzadeh-Namin 2013). The reason behind this strategy is due to the continued growth of online purchases and transactions wherein consumers have increasingly used E-commerce as their preferred method of purchasing due to its convenience and its ability to empower consumers to conduct multiple transactions within a single session (Pao, Wu and Pan, 2010).

E-Commerce, an abbreviation of the term electronic commerce, is a way in which business transactions such as the buying and selling of products is conducted over the internet. Due to its widespread proliferation with thousands of users being added to the online browsing population on a daily basis, the breadth and depth of the internet is not to be underestimated (Huang & Chuang, 2013). Combined with methods of online advertising and marketing, some websites attract millions of users per month which can result in an increased level of sales due to the convenience of the process (Kim, Kim and Yoo, 2012). It is due to this that the following marketing objectives have been created:

Create an online marketing strategy that will encourage high rates of visitors per month to the website of “We take you there Travel”
Create a means of engagement with past customers
Implement a method by which “We take you there Travel” can immediately capitalize on consumer interest regarding a particular vacation package
Create a sustainable online community around the “We take you there Travel” site in order to encourage future sales after the initial marketing period is over.

Various forms of consumable media in the form of print ads, billboards, commercials, online marketing campaigns and a plethora of other types of advertising initiatives are rife with the images of various popular individuals showing just how prevalent product endorsements are in the advertising campaigns of numerous companies (Huang, Yung and Yang, 2011). The logic behind this particular method of advertising stems from the fact that people are more likely to purchase a product or utilize a particular service if they see someone else happily using it. Studies even show that the likelihood of product patronage goes up astronomically if it is seen that a pop culture icon is utilizing a particular type of product (Christodoulidou, Connolly & Brewer, 2010).

This speaks volumes of the influence of pop culture on consumer buying behaviour however it is also indicative of the fact that companies are aware of what causes consumers to purchase a particular product and act accordingly in order to exploit it (Wu & Jang, 2013).

Yet, the inherent problem with using popular culture celebrities is the fact that they are often quite expensive and demand millions of pounds in fees. This cannot be done by “We take you there Travel” since it is still a relatively small organization and cannot provide the millions of pounds needed to create a celebrity ad campaign.

An alternative strategy that this marketing plan has devised that overcomes this particular problem utilizes YouTube stars as a means of promoting the “We take you there Travel” company. On average, YouTube stars such as Ray William Johnson, Philip DeFranco, Shane Dawson and others like them often generate millions of views per video, greater even than some shows on cable television. Furthermore, these shows are watched by a global audience encompassing countries such as the U.S., China, Russia, Australia, and various states within the European Union.

This would enable any marketing campaign that centres on the use of such YouTube stars to in effect target a wide range of consumer markets at a relatively low cost. YouTube stars in general do not demand a lot of money for placing ads within their show; it is usually the case that by providing a promotional code or a link in the description of the video, the company that created an advertising contract with them usually pays on the basis on the number of clicks.

This averages to around $1,000 or less on select advertising and promotional deals; this is a vast difference when compared to the millions demanded by A-list stars within Hollywood. You also have to take into consideration the fact that YouTube stars can come from a variety of different countries wherein they have a distinct level of popularity with the local populace. Based on this, a marketing campaign could spend 1/5 th the amount of money that would normally go to an A-list star yet reach 20 times the intended audience demographic by utilizing a select marketing strategy devoted to using YouTube stars from specific regions that cater to the audience demographics that the campaign is attempting to appeal to.

Combining the Action Plan with the Website

The best way in order to fully utilize the viewership of a YouTube star is to have them sponsor “We take you there Travel” by having them mention the travel agency then have them point to either a banner location on the screen, a promotional code the viewers can use to get discounts or a link in the description of the video where viewers can go and visit a website detailing the various packages of “We take you there Travel” that they can avail of.

This is often the strategy Netflix uses on either the Philip DeFranco show or on the show “Epic Meal Time” in order to gain a substantial amount of subscribers to their services. The same strategy can be utilized on select YouTube stars from specific regions and through multiple shows. By examining the viewership range and what type of viewers normally watch a particular YouTube star, the marketing campaign will be able to determine what star to use, how long should the promotion period last for and will be able to monitor the overall effectiveness of the campaign via the number of clicks on the link, the number of people watching the video or the sheer amount of times the promotional code is used.

Vlogging a Sponsored Vacation and Connecting it to the Site

One potential avenue of approach is to arrange for an all expenses paid trip for the YouTube star to a selected UK location that “We take you there Travel” offers a package to where they can vlog their experience to their viewership. Vlogging is a term that is a result of combining the words “blogging” (referring to act of publishing personal thoughts and experiences online for complete strangers to read) and “video”. The vlogs of YouTube stars often generate a substantial degree of views due to the current obsession over “reality viewing” wherein people want to watch people living their lives as it unfolds.

By having YouTube stars vlog their experiences within a vacation spot for a few days, this in effect acts as type of commercial which showcases the amenities and overall appeal of the location. Since it comes from a personal perspective and not through a telegraphed and obviously one sided view of the UK based location, this in effect generates a unique appeal to the market segments that the marketing campaign is attempting to target. It must also be noted that the YouTube stars in question could also be potentially convinced to host their shows with a live background of the UK location in question. This enables the marketing campaign to more effectively capture a larger audience without having to increase the amount of money paid to the YouTube star since they are already on an all expenses paid free vacation.

The basic look of the front page of the proposed site for “We take you there Travel” can be seen below:

The homepage of the site will feature the various vacations taken by YouTube stars that have been sponsored by “We take you there Travel”. Each video will represent a particular package tour or location that “We take you there Travel” already sells and each video will detail the experiences of the YouTube star with the trip in general. They will highlight the places they visited, the food they ate and their general experience during the trip itself. Visitors to the site will be brought there with the YouTube star providing links in one of their channel videos or by providing the domain name of the site itself. Once on the site, the visitor will click on the video of their favourite YouTube star and will be immediately brought to a page where they can view the entirety of the sponsored vacation.

An example of the page that the site visitor will be brought to can be seen below:

Sample Video Page

The page that the visitors will be taken to will showcase the video of the YouTube star on vacation. At the bottom of the screen will be a list of the various places that they visited while on top will be the title of the video itself. On the right hand side will be a series of text that detail the general description of the tour package that they took along with the various prices and different packages that “We take you there Travel” can provide for their customers. The reasoning behind this particular means of marketing is that it capitalizes on the immediate fascination of customers regarding the vacation spot that their favourite YouTube star visited. By immediately providing a means for them to know more about the package and the general details associated with it, this could result in a greater likelihood for package sales to occur.

Sample Sales Page

The sales page of the website enables visitors to use their credit cards to make an immediate purchase of a tour package. While this does not include the cost of the flight getting to the location itself, the package would include several different selling points such as the cost of transportation within the location as well as having the tour guide and lunches all taken care of. One possible way in which “We take you there Travel” could earn extra income through each individual sale would be create an exclusivity contract with several local hotels and transportation groups wherein in exchange for going primarily to these businesses for the needs of their clientele, they would provide the travel agency with a small commission for each individual sale. (Wu & Tsou, 2011) This should help to boost the income of the agency alongside the payments received for the travel packages.

Implementing Proper Pricing

One approach that should be considered by the tour company when approaching consumer relationships is to take into account business cycles and market slumps and adjust prices accordingly. Pricing is a critical element of successful marketing; in good times and in bad slumps many companies do not focus enough on getting their pricing right (Ching-Chiao & Ching-Fu, 2012). It is based on this and the cyclical cycle of business that companies should consider proper pricing strategies when selling particularly hard to move products. This takes the form of taking into account the physical value of the product being sold as well as various non-tangible elements that consumers take into consideration before they will be willing to pay for a product (Waranantakul, Ussahawanitchakit & Jhundra-indra, 2013).

For example, the state of the housing market in the U.S. is at an all time low however there are still individuals who are in need of homes. In such cases, developers need to take into account the physical cost of the home itself and factor in the current housing slump before creating a price range for a particular apartment or home (Bennett & Chi-Wen Kevin, 2005). It is based on this that it can be said that the greater the amount of non-tangible assets that are taken into consideration by the customer before making a purchase the greater the need for companies to fix prices in accordance with what is necessary to sell the product itself.

As such, the website should also implement a system where there are reduced prices for particular packages during the off-season (Moisescu & Bertea, 2013). By doing so, this enables the company to have a continuous flow of income even during seasons when business would in effect dry up (Nicolas, 2013). Negotiations between the various hotels, transportation groups and restaurants could also be implemented so as to reduce costs and make the package more attractive during seasons where few customers go to them (Lin & Fu, 2012).

Customer Video Page

The concept behind the customer video page is that customers that have successfully paid for a package on the previous page can get up to 10 percent of their package fee back through a customer promotion program. The program itself is actually rather simple, a customer that has successfully paid for their tour package will be offered 10 percent off if they vlog and edit a video of their tour. All they would need to do is create a short 5 to 10 minute video of their trip in various locations.

They would highlight certain interesting places, good things to eat and what events other potential customers might want to try out should they take the same tour package. By doing this particular means of promotion, this enables potential customers to see the experiences of other people that have gone on a tour package that was sold by “We take you there Travel” and makes it more likely that they will also attempt to purchase a vacation as well (Chiappa, 2013). As an added bonus, depending on the number of people that purchase a vacation through the payment link directly on the left side of the customer video, a customer may get up to 100% percent off the price of their trip. This particular facet of the customer video page is to encourage people to submit high quality videos which would encourage site visitors to buy the tour packages.

Community Development Through Online Forums

Another of the developments that will be implemented is the creation of an online travel forum that would enable visitors to communicate with each other, create guides for travelling to certain locations for festivals or to generally share their experiences with one another. By implementing an online forum system, this adds another level to the marketability of the “We take you there Travel” company since it becomes a focal point for the continued existence of an online community that enjoys to travel and talk about the different tour sites they went to (Marinković, Senić, Kocić & Šapić, 2013). The various experiences and guides that would be listed on the forum would help to inspire other people to travel as well resulting in more revenue for the company in the long term.

A loyalty program is a structured marketing effort meant to encourage loyal buying behaviour for a particular service or product. It is utilized as a means of increasing sales by ensuring that a client/customer will continue to come back to that particular company in order to patronize what they are selling. Normally, the medium utilized when it comes to loyalty programs comes in the form of loyalty cards, reward cards, advantage cards or other similar cards which ensures consumers can avail of a certain discount when shopping at a particular store or in some cases “points” which can be accumulated and redeemed later on for a prize.

This concept will similarly be utilized in the case of “We take you there Travel” since a special page can be created where customers that continue to show patronage for the site’s services can register and avail of different prizes and rewards that come with being loyal to the site (Al-Weshah, Alnsour, Al-Hyari, Alhammad & Algharabat, 2013). This can be very helpful to ensure long-term loyalty since some of the possible prizes come in the form of free vacations or large discounts on their next trip.

Consumers are inherently aware of how much in the way of marginal utility they are able to derive from successive use/consumption of a particular product or service. It must also be noted though that the amount of marginal and total utility derived from a particular product or service differs based on each individual consumer group since they all have individual tastes, preferences and ideologies. Such factors need to be taken into consideration when designing the pricing and content of the tour packages on the website so as to appeal to a wide variety of possible consumers.

Al-Weshah, G. A., Alnsour, M. S., Al-Hyari, K., Alhammad, F., & Algharabat, R. (2013). Electronic Networks and Relationship Marketing: Qualitative Evidence From Jordanian Travel Agencies. Journal Of Relationship Marketing , 12 (4), 261-279. Web.

Bennett, M. M., & Chi-Wen Kevin, L. (2005). The impact of the internet on travel agencies in Taiwan. Tourism & Hospitality Research , 6 (1), 8-23. Web.

Chiappa, G. (2013). Internet versus travel agencies: The perception of different groups of Italian online buyers. Journal Of Vacation Marketing , 19 (1), 55-66. Web.

Ching-Chiao, Y., & Ching-Fu, C. (2012). Market Segmentation of Website Services in Travel Agencies. Asia Pacific Management Review , 17 (3), 233-246. Web.

Christodoulidou, N., Connolly, D. J., & Brewer, P. (2010). An examination of the transactional relationship between online travel agencies, travel meta sites, and suppliers. International Journal Of Contemporary Hospitality Management , 22 (7), 1048-1062. Web.

Hassanli, N., Brown, G., & Tajzadeh-Namin, A. (2013). Tourist decision-making: selecting a travel agency in Iran. Anatolia: An International Journal Of Tourism & Hospitality Research , 24 (3), 438-451. Web.

Huang, L., & Chuang, C. (2013). The development of an optimal multiple channel strategy model for travel agencies’ tourism business excellence. Journal Of Travel & Tourism Marketing , 30 (7), 732-753. Web.

Huang, L., Yung, C., & Yang, E. (2011). How do travel agencies obtain a competitive advantage?: Through a travel blog marketing channel. Journal Of Vacation Marketing , 17 (2), 139-149. Web.

Kim, Y., Kim, S., & Yoo, J. (2012). Travel agency employees’ career commitment and turnover intention during the recent global economic crisis. Service Industries Journal , 32 (8), 1247-1264. Web.

Lin, S., & Fu, H. (2012). Uncovering Critical Success Factors for Business-to- Customer Electronic Commerce in Travel Agencies. Journal Of Travel & Tourism Marketing , 29 (5), 566-584. Web.

Marinković, V., Senić, V., Kocić, M., & Šapić, S. (2013). Investigating the Impact of SERVQUAL Dimensions on Customer Satisfaction: The Lessons Learnt from Serbian Travel Agencies. International Journal Of Tourism Research , 15 (2), 184-196. Web.

Moisescu, O. I., & Bertea, P. (2013). The Impact of Brand Awareness, Brand Knowledge and Price Positioning on Perceived Risks Associated to Buying Online from Travel Agencies. Romanian Journal Of Marketing , (3), 13-22. Web.

Nicolas, A. (2013). Travel, Agency, and the Circulation of Knowledge. Reviews In The Humanities & Social Sciences, 12 (1), 1-4. Web.

Pao, H., Wu, H., & Pan, W. (2010). How does a new institution spread? Travel agencies’ adoption of the service quality assurance programme. Service Industries Journal , 30 (7), 1047-1061. Web.

Waranantakul, W., Ussahawanitchakit, P., & Jhundra-indra, P. (2013). Service brand identity strategy and marketing performance: An empirical evidence from travel agency businesses in Thailand. International Journal Of Business Strategy , 13 (4), 5-40. Web.

Wu, S., & Jang, J. (2013). The performance of ISO certification based on consumer perspective: A case study of a travel agency. Total Quality Management & Business Excellence , 24 (4), 496-518. Web.

Wu, S., & Tsou, H. (2011). The Performance Evaluation Indicators and Relation Model – An Example of E-Travel Agencies. Advances In Management , 4 (2), 30-40. Web.

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IvyPanda. (2020, June 1). Travel Agency “We Take You There Travel”: Marketing Strategy. https://ivypanda.com/essays/travel-agency-we-take-you-there-travel-marketing-strategy/

"Travel Agency “We Take You There Travel”: Marketing Strategy." IvyPanda , 1 June 2020, ivypanda.com/essays/travel-agency-we-take-you-there-travel-marketing-strategy/.

IvyPanda . (2020) 'Travel Agency “We Take You There Travel”: Marketing Strategy'. 1 June.

IvyPanda . 2020. "Travel Agency “We Take You There Travel”: Marketing Strategy." June 1, 2020. https://ivypanda.com/essays/travel-agency-we-take-you-there-travel-marketing-strategy/.

1. IvyPanda . "Travel Agency “We Take You There Travel”: Marketing Strategy." June 1, 2020. https://ivypanda.com/essays/travel-agency-we-take-you-there-travel-marketing-strategy/.

Bibliography

IvyPanda . "Travel Agency “We Take You There Travel”: Marketing Strategy." June 1, 2020. https://ivypanda.com/essays/travel-agency-we-take-you-there-travel-marketing-strategy/.

Essay On Travel

500 words essay on travel.

Travelling is an amazing way to learn a lot of things in life. A lot of people around the world travel every year to many places. Moreover, it is important to travel to humans. Some travel to learn more while some travel to take a break from their life. No matter the reason, travelling opens a big door for us to explore the world beyond our imagination and indulge in many things. Therefore, through this Essay on Travel, we will go through everything that makes travelling great.

Why Do We Travel?

There are a lot of reasons to travel. Some people travel for fun while some do it for education purposes. Similarly, others have business reasons to travel. In order to travel, one must first get an idea of their financial situation and then proceed.

Understanding your own reality helps people make good travel decisions. If people gave enough opportunities to travel, they set out on the journey. People going on educational tours get a first-hand experience of everything they’ve read in the text.

Similarly, people who travel for fun get to experience and indulge in refreshing things which may serve as a stress reducer in their lives. The culture, architecture, cuisine and more of the place can open our mind to new things.

The Benefits of Travelling

There are numerous benefits to travelling if we think about it. The first one being, we get to meet new people. When you meet new people, you get the opportunity to make new friends. It may be a fellow traveller or the local you asked for directions.

Moreover, new age technology has made it easier to keep in touch with them. Thus, it offers not only a great way to understand human nature but also explore new places with those friends to make your trip easy.

Similar to this benefit, travelling makes it easier to understand people. You will learn how other people eat, speak, live and more. When you get out of your comfort zone, you will become more sensitive towards other cultures and the people.

Another important factor which we learn when we travel is learning new skills. When you go to hilly areas, you will most likely trek and thus, trekking will be a new skill added to your list.

Similarly, scuba diving or more can also be learned while travelling. A very important thing which travelling teaches us is to enjoy nature. It helps us appreciate the true beauty of the earth .

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Conclusion of the Essay on Travel

All in all, it is no less than a blessing to be able to travel. Many people are not privileged enough to do that. Those who do get the chance, it brings excitement in their lives and teaches them new things. No matter how a travelling experience may go, whether good or bad, it will definitely help you learn.

FAQ on Essay on Travel

Question 1: Why is it advantageous to travel?

Answer 1: Real experiences always have better value. When we travel to a city, in a different country, it allows us to learn about a new culture, new language, new lifestyle, and new peoples. Sometimes, it is the best teacher to understand the world.

Question 2: Why is travelling essential?

Answer 2: Travelling is an incredibly vital part of life. It is the best way to break your monotonous routine and experience life in different ways. Moreover, it is also a good remedy for stress, anxiety and depression.

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Home — Essay Samples — Geography & Travel — Tourism — Travel portal to travel agency

Travel Portal to Travel Agency

Categories: Tourism

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Published: Jan 29, 2019

Words: 470 | Page: 1 | 3 min read

Introduction, how travel technology works, have to expand globally.

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SEO for Travel Agency: Strategies to Boost Your Online Visibility

The travel industry, which had been stagnant for a few years due to the pandemic, has recently been bouncing back. After losing approximately 75% of its value in 2020, the travel industry is expected to contribute a record $11.1 trillion to the global economy. [1]

Establishing a strong digital presence is extremely important, considering that over 70% of travelers book trips online [2] . SEO is a key digital marketing strategy that helps business rank their websites high in search results.

If you’re looking to boost your travel agency’s SEO, we’ve got you covered. In this article, we’ll discuss everything you need to know about SEO for the travel industry and how to boost SEO for travel agency.

What Is SEO for Travel Agencies?

Search engine optimization (SEO) for travel websites is almost identical to any other industry. It’s a simple process of optimizing website elements and building links to improve ranking in Google results pages.

Simply put, SEO is necessary if you want your website to be more visible in search engines and attract more travelers.

SEO for travel websites has some unique challenges, such as:

Competition: Well-established companies like Expedia, Tripadvisor, and Booking.com, which claim many high-volume keywords, will be your major competition.
Keyword density: Target SEO keywords for a travel agency with a solid search volume and strong booking intent.
Hotel pack queries: Certain queries, like “resort” and “hotel,” tend to trigger a “ hotel pack ” on Google that shows a list of establishments right there.

To address these challenges, create an SEO strategy that targets the right keywords, meets user intent, and helps you surpass your competitors on Google.

How to choose an SEO company is a frequently asked question. Check out our webinar to understand the metrics people use when choosing an agency, including a travel agency.

Illustration of a woman working on a laptop with 'Travel' text and icons representing travel and business growth benefits.

Why SEO Matters for Travel Agencies?

You’re probably wondering will SEO will work for your business ? No matter your travel agency’s size, age, or niche, SEO will help position you for success. More than 60% of travelers use search engines like Google and Bing as their primary resource [3] . They rely on search engines to find everything from countries they’d like to visit to travel agencies with which to book their trip.

Your website needs to appear at the top of the search engine results to attract the right kind of travelers, as most users don’t get past the first few results.

That sounds good on paper, but if you know anything about SEO, you know it takes time to get results. Wouldn’t it be easier to invest in PPC for specific keywords and climb the top of Google SERPs that way? Yes, it would be. However, you wouldn’t get the same results.

According to a Search Engine Journal study, the first three results on Google get around 56% of clicks, while the rest—including the ads—get only a fraction of clicks [4] .

Now, don’t get us wrong, we’re not against PPC. We at NUOPTIMA have helped our clients generate six figures with Google Ads. Check out our Icy Bear case study .

PPC ads can give you immediate visibility to the right kind of audience. However, first building credibility for your target audience before investing in PPC, you should first build credibility with your target audience.

SEO allows your target demo to get to know your agency and discover what you’re all about. Here are a few simple benefits of SEO for travel websites.

More Leads for Your Agency

SEO (organic search) is still the most effective channel for lead generation. Of course, the lead acquisition is all about quality. You can get thousands of leads to your website, but if they’re just random people not interested in your offer, they won’t convert.

Luckily, SEO allows you to attract targeted traffic interested in your agency. People tend to look for services and destinations they’re interested in. This targeted approach ensures that the leads you bring to your website will more likely convert, guaranteeing a high return on investment.

Cost-Effectiveness

Websites that don’t invest in SEO won’t appear on top of SERPs – there’s nothing more to it. There’s practically no chance for you to end up as one of the top ten results on the first page on accident if your competitors are actively investing in optimization. And they certainly are.

As stated earlier, PPC can give you instantaneous results. However, as soon as you stop advertising on Google, the surge of traffic will stop. With SEO, while it may take a bit longer to see significant spikes in traffic, once you rank traffic, it will flow non-stop.

SEO leads convert faster than those acquired by traditional outbound methods like cold calling or advertising. Research has shown that SEO leads have a nearly 15% close rate while outbound leads have a less than 2% close rate [5] .

Business Growth

No one can 100% guarantee a #1 ranking on Google. The algorithm is unpredictable, and results are often volatile. However, the results will undoubtedly come if you plan everything carefully and execute it correctly. Just consider these numbers:

SEO drives 1,000% more traffic than social media [6]
Three-fourths of people don’t go past the first page of Google [7]
SEO reduces the cost of customer acquisition by nearly 90% [8]

SEO will continue to give you results long after your initial investment. Multiple pages on your website will continue ranking high months and years after you created them, and they don’t need much upkeep.

Just imagine if you get a steady flow of leads to your travel website—say even 2,000 visitors a day—even if you manage to convert a small percentage of them, you’ll still profit. And that’s without spending money additional money at all.

On-Page SEO for Travel Agencies

On-page SEO refers to regular optimization of each page on your website. If you optimize everything properly, Google will give you a solid rank in SERPs, and you’ll see the first surge in traffic. Here’s what you need to pay special attention to:

Your homepage might be more important than you know. Many travel agencies use their homepages as landing pages for their ads; in most cases, they are the first thing a lead sees.

For travelers, aesthetics mean a lot. In terms of content, your homepage needs:

High-quality photos of people and properties
Special offers and deals
A few words about your travel agency
Popular pieces of content from your blog
Testimonials from satisfied clients you’ve worked with before

To improve SEO, include several signals to Google about the nature of your website and business. Optimize the title and description on the homepage and ensure your page has schema information and contact information.

Internal Linking

Hyperlinks lead the visitor to a different page on the same website. External links, on the other hand, lead to pages on various websites. Internal links help Google find, understand, and index all of the pages on your website. Also, strategically placing internal links can send traffic to other pages and increase their page authority.

Optimizing Titles and Descriptions

An SEO optimization isn’t finished without SEO titles, meta tags, and meta descriptions. Nearly 93% of top websites that generate the most traffic have title tags [9] . While title tags are relatively easy to write, you should abide by some standards when doing so:

Try not to plagiarize your title tags
Make sure to avoid keyword stuffing
Make sure you have a unique page title

The meta description is the little snippet of text on Google under a page title. It should be between 120 and 158 characters, contain your main keyword, and tell the user about the page.

Enhancing Content

When creating content for the travel industry, ensure it sounds authentic. Paying $20 for a ChatGPT subscription and generating content will not do you any good. Travelers don’t want generic information about places they would like to visit.

They want content that describes the real experiences of real people. For instance, when writing a post about a trip to a specific destination, it’s essential to provide your readers with as much information as possible. Readers want to know everything from rebooking options to cleaning protocols.

That’s why user-generated content is so popular in the travel industry. Staggering 97% of people who embarked on a journey also sought advice from a reliable source before their departure [10] . You want to be a trusted source for your readers. Read our article to learn the difference between technical vs content SEO .

Mobile-Friendly Design

Nearly 8 out of 10 local searches on mobile phones result in a conversion. User experience is essential for SEO and brand reputation. If travelers visit your website with a poor experience, they’ll leave and never return.

However, desktop and mobile device experiences are much different. Your website needs to be mobile-friendly, have clickable links without zooming in, and be easy to navigate on small screens.

The NUOPTIMA team provides technical SEO services, including mobile optimization. You can expect us to:

Analyze your website performance on both desktop and mobile.
Implement a responsive design so your website has a consistent look on all devices.
Optimize your content, load times, and overall website performance.

Off-Page SEO for Travel Agencies

After optimizing your website content, your job still isn’t done. Now, you need to build some links and establish yourself as an authority in the travel niche. Only then will you start seeing actual results. Here are the fundamentals of off-page SEO.

Building Backlinks

In a nutshell, link building refers to getting other websites to link to your website and increase authority.

Do you know how research papers strengthen their arguments with strong sources to give their research paper credibility? Websites work the same way. If credible websites use you as a source of information, Google sees you as an authority on that topic.

That’s why you need to reach out to other websites in the travel niche and start building links. Look for backlinks from relevant websites only. If you promote your content to cooking websites and ask for backlinks, in the eyes of Google, these links will hold little to no value.

Watch our video below to learn how to build backlinks on autopilot using tools and embeds, create valuable content, and employ PR tactics.

Using Social Media

Social media doesn’t have a direct impact on your SEO, sure. Shares and likes aren’t ranking factors. But social media can send a lot of high-quality leads your way.

According to a recent study by the Stelico Consulting Group, over three-quarters of luxury travelers selected their hotel brand, cruise, or airline based on social media research [11] .

While this study’s results only show what high-class travelers prefer, the same applies to the average consumer. People use social media for everything from finding clothes and furniture to discovering tourist destinations and booking trips. A viral social media post can also send thousands of visitors to your website.

Connecting With Influencers

Influencers play a significant role in today’s travel industry. They use their platform to promote services, destinations, and agencies. Social media influencers help you gain a better social media following than you probably can.

They understand your target audience and know how to sell to them. Recent research shows that over 70% of modern consumers trust recommendations from influencers [12] .

Partnering with a travel influencer can help you reach thousands of consumers and refresh your social media channels with authentic and engaging content.

Local SEO for Travel Agencies

What exactly is local SEO ? Similarly to standard SEO, it’s a set of techniques that help you rank your website. However, local SEO focuses on local-based search results on Google, Google Maps, and other search engines.

While all Google search results are personalized, mainly based on the user’s country, local SEO focuses on reaching users in narrower locations like districts and cities. Local stores and service providers can benefit from it.

Here’s how to get started with local SEO for travel websites.

Claim Your Google Business Profile

Previously known as Google My Business, Google Business Profile takes less than a minute to create and just a few to optimize. Here’s how to do it:

Log into Google Business: Create an account if you don’t have one. Use a dedicated work account for business purposes.
Fill out Your Information: Enter your business name and then select a business type, whether physical, online, or service-based.
Enter Your Business Location: This is self-explanatory. If you have an online travel agency, you should enter the address of your website.
Add Contact Information: Ensure you provide your email and phone number so potential leads can easily contact you.
Further, Optimize Your Profile: Add a business description, photos, and other relevant information to improve your profile’s appeal.

Update your profile and encourage your clients to leave reviews. According to BrightLocal research, 77% of consumers “always” or “regularly” read reviews [13] when looking up local businesses, so don’t miss an opportunity to build up a positive reputation.

Check Your NAP Details

Google uses citations to verify a business’s reputable status. While citations are probably a minor ranking factor, according to Search Engine Land [18] , they can significantly affect your click-to-call rate, conversion numbers, and overall user experience.

Create Local Content

Last but surely not least, you must incorporate location-specific keywords in your content, headers, and meta titles/tags. Go beyond local optimization; your website needs to become a trusted local information source. Start by checking out what your competitors have written about. Look for holes in their content and try offering something they haven’t covered yet.

Share valuable details about popular local spots, little-known places, and general tips. Here are some content ideas that will help you get started:

Local Guides : Write about local attractions, food, and culture. Familiarize with consumers in your area to create keyword-rich content.
Client Stories : Contact your previous clients and ask them to share their experiences. To enrich your content, include photos and/or testimonials.
Interactive Content : People still love quizzes and tests. They’re sharable and increase users’ time on your website, which is a good sign for Google’s algorithm.

Tips for Travel Agency SEO with a man and woman discussing travel plans in an office setting with travel-themed illustrations in the background.

SEO Tips for a Travel Agency

We’ve discussed what SEO means for the travel industry, why you should invest, and some of the most significant benefits. Now, let’s get practical. We’ll go over some of the SEO tips for a travel agency. To give you an in-depth look into the SEO process, we’ve divided this segment into three parts:

SEO Research for Travel Agencies

Travel is huge. All sorts of businesses fall into this category:

Online travel agencies like Booking.com
Destination guides like RomeSite.com
Travel blogs like TheWorldTravelGuy.com
Hotels and resort groups like Fairmont.com
Even attractions like DisneyLand.Disney.go.com

While there are different ways to perform SEO for these categories, there are also many similarities. So, all of the tips we’ll give you are universal.

Here’s how to perform basic research for your SEO travel campaign.

Keyword Research

Before optimizing website content, find some SEO keywords for a travel agency. You can do this independently using tools like Ahrefs and Semrush or Chrome extensions like Free Keyword Tool or Keywords Everywhere.

Fortunately, researching keywords for the travel industry is relatively straightforward. That’s because many of the keywords revolve around different places. You can reuse keywords for multiple destinations. Here’s a short example based on the keyword “beach holidays.”


Beach Holidays in {country}	Beach Holidays in Spain
Beach Holidays in {region}	Beach Holidays in the Algarve
Beach Holidays in {city}	Beach Holidays in Barcelona

These are just basic keyword ideas. You can use tools like Semrush’s clustering feature to find other keyword ideas.

If you’re performing keyword research for the first time, you may need professional keyword research services to ensure you’re targeting the right keywords with enough volume.

Content Strategy

Creating content that captures attention is becoming increasingly challenging. However, it’s not impossible. Plenty of opportunities exist to create content that ranks for competitive keywords. You just need to strategize well.

Here are some things to keep in mind when creating a content strategy for a travel website:

Analyze top-ranking Google results to understand the depth of content required.
Create superior content and link to authoritative sources.
Focus on valuable, concise content over word count.
Use original photos instead of stock images to stand out.
Write naturally, avoiding keyword stuffing; relevant terms should appear organically.

Above all, focus on bringing value to the reader. You’re not creating this content for search engines but for real people.

Micro-Moments

The journey of a traveler—as a customer—has four phases:

I-want-to-get-away (or dreaming moments) : This is when people are still exploring their destination options without firm plans.
Time-to-make-a-plan (or planning moments): These happen when the person selects a destination and starts looking up dates, flights, and accommodations.
Let’s-book-it (or booking moments) : When travelers finalize their plans and are ready to buy tickets and book rooms.
Can’t-wait-to-explore (or experiencing moments) : Finally, experience moments happen during the trip when the traveler wants to experience and share the journey.

Google calls these phases “micro-moments [14] .” You can think of them as crucial points in the customer journey. Focus on banking for keywords and creating content for each stage to increase your chances of converting leads into clients.

Group your keyword into these four categories so you can capture the attention of your potential clients early on and maintain it throughout the customer journey.

SEO for a travel agency can help launch a business, attract leads, and finally convert them. The aim of SEO is not only to help you increase traffic. It aims to put you in a position to increase profitability and make steady money.

We live in a digital age, and maintaining an online presence is more important than ever. Your businesses can’t get lost in the noise. Contact NUOPTIMA and start your SEO journey today.

Book a call with one of our experts today, and let us help your travel agency.

Conduct thorough keyword research to identify popular search terms used by travelers
Create high-quality, engaging content tailored to each phase of the traveler’s journey
Ensure your website is mobile-friendly and has fast loading times
Build backlinks from reputable travel-related sites to boost your site’s authority
Leverage local SEO to attract nearby customers

SEO in the travel industry involves optimizing website elements and content to rank higher in search engine results, thereby increasing visibility to potential travelers. It includes targeting travel-specific keywords, enhancing website usability, and building a robust link profile to compete against well-established travel platforms. This strategy helps travel businesses attract and convert more leads organically.

The best marketing strategy for a travel agency combines robust SEO efforts with targeted PPC campaigns and active social media engagement. SEO provides long-term visibility and credibility, while PPC ensures immediate reach to potential customers. Engaging content and influencer partnerships on social media further amplifies reach and drives traffic to the agency’s website.

To make your travel agency stand out, deliver unique and valuable content that addresses specific travel needs and interests. Utilize high-quality images, offer exclusive deals, and showcase customer testimonials. Maintaining an active and engaging social media presence and collaborating with travel influencers can also significantly enhance your agency’s appeal and visibility.

https://www.bloomberg.com/news/articles/2024-04-04/travel-will-contribute-a-record-11-1-trillion-to-the-global-economy-in-2024?embedded-checkout=true [1]
https://www.statista.com/chart/29622/travel-bookings-online-vs-agency/#:~:text=Despite%20the%20clear%20pluses%20from,of%20using%20a%20travel%20agency{ [2]
https://www.travelweekly.com/Travel-News/Travel-Technology/Expedia-group-online-bookers-use-OTAs [3]
https://www.searchenginejournal.com/google-first-page-clicks/374516/ [4]
https://www.searchenginejournal.com/inbound-vs-outbound-marketing-whats-best-2017/176422/ [5]
https://videos.brightedge.com/research-report/BrightEdge_ChannelReport2019_FINAL.pdf [6]
https://blog.hubspot.com/insiders/inbound-marketing-stats?__hstc=200554097.649cc5d2995e67368a39e00795d29d75.1720687941091.1720687941091.1721918379130.2&__hssc=200554097.1.1721918379130&__hsfp=1985693072 [7]
https://terakeet.com/blog/seo-statistics/ [8]
https://ahrefs.com/blog/title-tags-study/ [9]
https://think.storage.googleapis.com/docs/micro-moments-reshaping-travel-customer-journey-b.pdf [10]
https://www.jerne.com/jerne-releases-industry-first-study-of-travel-creator-partnerships/ [11]
https://aspiretravelclub.co.uk/news/amawaterways-taps-into-power-of-social-media-influencers [12]
https://www.brightlocal.com/research/local-consumer-review-survey-2022/# [13]
https://www.searchenginewatch.com/2014/04/09/80-of-local-searches-on-mobile-phones-convert-study/ [14]

Adrijana is the SEO Lead at NUOPTIMA, creating impactful SEO strategies and significantly boosting client rankings and visibility.

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Welcome to visit moscow tours.

We provide authentic, informative and memorable tour packages and city tours, at very competitive prices. Visit Moscow Tours are available not only in Moscow, but also in other cities: Saint Petersburg, Kazan, Suzdal and Sergiev Posad. We also organise customised individual programs tailored just for you.

Our guests come in large groups, small private groups, as couples or as single travellers. We take care of and treat our guests with respect in a friendly and warm family environment. We show people our beautiful cities with passion and deep knowledge of their history, culture and traditions.

Our guides are extremely hospitable, helpful and well-informed. They are simply the best because only by providing the best services can we make the world fall in love with Russia. And we are very happy when our guests say that they will definitely come back to Russia and that they will tell all their friends how great Russia is! That is what inspires us to put even more dedication and hard work into our tours, knowing that what we do is positive and meaningful.

Our classic tours include tours of Moscow and Saint Petersburg, two main Russian cities.

Moscow is a big and busy megalopolis and Russia’s capital city, where more than 12 million people live and work. Our capital city is happening place; it is mysterious, elegant, luxurious, fashionable, clean and bright, with its unique legends, traditions and events. It is with great pride that we show the Red Square and the Kremlin, our Underground and Tretyakovskaya Gallery, among other stunning attractions.

Saint Petersburg is our second capital, the second largest city in the Russian Federation. This wonderful city has a strong and lively aristocratic spirit, uniquely Russian royal architecture, magnificent museums and theatres. Saint Petersburg bears the royal heritage of Russia, which can be felt in its air, its streets, parks, monuments, museums and citizens. In Saint Petersburg tours, we will take you to the Hermitage, Peter and Paul Fortress, Faberge Museum and Orthodox Cathedrals. We’re sure you will love it!

If you have a few more days to spare, venture into the dreamy Russian countryside in Suzdal or Sergiev Posad. Suzdal is a small town with a population of about ten thousand people, situated on less than 15 square kilometres. This tiny area is home to 53 historic cathedrals, five monasteries and a kremlin. Church domes are visible like mushrooms from anywhere and everywhere in the town like in a fairy tale. No wonder Suzdal is called the ‘Town Museum”. It is definitely worth visiting!

Just try any of Visit Moscow Tours’ tour packages or any individual city tour, and we promise that you will want to come back to Russia again. Russia is huge with countless amazing places to visit. There are so many unique experiences to be had and energies to be felt that one tour is definitely not enough to explore this vast land. It is also a very safe destination to travel, and we have a tradition of warm hospitality. Our people adore and take care of visitors as our own guests, and even if they do not know your language very well, they still try to be helpful and hospitable.

Our guides will show you the most interesting attractions and historical places, taking you on a journey to the past to enjoy stories of medieval times, the Romanov monarchy, the Soviet Era. And of course, we will show you the contemporary life of our country through authentic local experiences.

We look forward to meeting you soon!

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