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12 Step Guide to the Hero’s Journey

Every story has a hero! And every hero has a journey to achieve a goal, avert a crisis or beat incredible odds. Whether you’re a speaker looking to impress your audience with a PowerPoint presentation or someone aiming at self-improvement, the 12 Step Guide to The Hero’s Journey can help guide you towards awakening your inner hero.

What is the Hero’s Journey?

In 1871 anthropologist Edward Burnett Tylor pointed out some of the common aspects of how a hero is narrated in stories. Over the following years, there was much deliberation regarding the concept of the hero’s journey by various theorists.

Different philosophers have narrated this in various stages. A 20th-century American Professor of Literature, Joseph Campbell, gave 17 stages of the hero’s journey. Another professor, David Adams Leeming, and an American author, Phil Cousineau, gave their own version of 8 stages for the hero’s journey. More recently, author and Disney screenwriter Christopher Vogler came up with 12 stages to the hero’s journey .

12 Steps of the Hero’s Journey

In what is to follow, we will dig deep into the 12 steps based on Christopher Vogler’s concept of the hero’s journey. Like all steps outlined by philosopher’s in the past, these 12 steps are also divided into three acts, namely; Departure, Initiation and Return. As an example for each stage, we will narrate the concept of the hero’s journey by comparing it to the famous fairytale, Jack and the Beanstalk.

Act 1: Departure

This Act consists of 5 stages: the ordinary world, call to adventure, refusal of the call, Meeting with the mentor, and crossing the first threshold.

1. Ordinary world

This is where the hero is living an oblivious life, not realizing his true destiny and the adventure ahead. This is a safe place for the hero, as he lives through his ordinary life. If we are to take the example of Jack from the story Jack and the beanstalk, it is the stage when he is living an ordinary life with his mother. 

If you’re delivering a business presentation, an author, or even a teacher, you can use this phase to take your audience on a journey. Starting with something ordinary can be a great way to make your audience relate to the hero.

2. Call to adventure

This is the part when the hero is called to the adventure. You might have seen this happen in movies and novels in the form of a threat to the hero or his loved ones, an impending disaster that the hero learns about, or an incident that transforms the hero’s ordinary life with a sudden jolt. This is when Jack’s mother sends him to sell the cow due to the family’s financial woes, and he comes across the tempting offer to sell the cow for magical beans instead of money. 

This is the part where the audience is likely to get excited and tense at the same time, where there is a sense of mystery as to how the hero might react to the situation. 

3. Refusal of the call

Every hero has fears and doubts that hold them back, at least for a while. This is the part where the hero has doubts about his abilities. Many famous stories show the hero as demoralized and beaten down in this stage; it is the part where Jack is reluctant to sell the cow to the man offering him magical beans.

Refusal to call can be a great way to describe a success story to an audience. It can resonate with people’s fears and doubts and motivate them towards an exciting storyline that they will find motivating.

4. Meeting with the mentor

This is the part where the hero meets the mentor. In the case of Jack, it is the man who offers him magical beans for his cow. Meeting the mentor realizes one’s dreams, where the protagonist might receive an object of great importance, some advice, training, or motivation from his mentor.

When narrating a story, this is when a key character is meant to transform the life of the hero forever. In a presentation, this is the defining moment that needs to be identified and explained before an audience.

5. Crossing the threshold

This is the stage where Jack climbs the beanstalk, which appears after his mother throws the magical beans away, thinking that Jack was hoodwinked into selling the cow. At this stage, the hero is now ready to heed the call to adventure and departs on the amazing journey, completing the first act, i.e., Departure. This is usually the take-off point of any story and holds immense importance in keeping your audience intact.

Act 2: Initiation

The second act consists of four vital stages, i.e. tests, allies and enemies, approach to the inmost cave, the ordeal, and finally, the reward.

6. Tests, allies and enemies

This is the part where the hero is confronted with challenges by his enemies. This is a time of trial and tribulations. The hero must decide who to trust in the wake of great obstacles and threats, testing his abilities to the bitter end. 

Many presenters also use this stage to discuss the doom and gloom they or their organization faced amidst disastrous circumstances. This is where the audience is thrown into a spin, and the hero appears struggling amidst incredible odds. This is the moment when Jack finds the giant after he reaches the castle across the beanstalk. 

7. Approach to the inmost cave

This represents a danger, confrontation with a foe, or an actual place where the hero must enter to face the true challenge. It is the call for the final battle. While entering the cave, the hero might once again face his fears and doubts, making the audience realize the hero’s plight. This is Jack’s face-off against the giant.

Many presenters use this stage to create sympathy for the protagonist’s struggle, be it a hero from an actual story, an organization that faced a crisis, or a historical figure under discussion confronted with incredible odds.

8. The ordeal

This is when the final battle occurs. When Jack must fight the giant, this is the moment of truth when the hero will be reborn through some ‘death,’ even if it is metaphorical. Facing all his fears, to achieve an incredible feat. 

For a presenter, this is the extension of the inmost cave. Where the narrative of the final battle is laid out before an audience so that they might get a grip of the true sacrifices the hero has made to achieve something extraordinary. If you can sell your ordeal to the audience, your call to action will likely be well received.

This is when the hero achieves some success. Such as when Jack acquires the giant’s harp and golden eggs and runs for home as the giant chases him. This is when the hero has achieved a major goal and now must return home!

Whether you boast about an achievement or keep it short as a presenter will depend upon the topic, the mood of your audience, and the magnitude of the success achieved. The Reward completes the second act, where the Initiation phase is completed.

Act 3: Return

The Return symbolizes the effect of the achievement and what lies ahead for the hero. There would be new obstacles. However, the hero now must return home, even if it is symbolic. This act has three stages, i.e., the road back, the resurrection, and return with the elixir.

10. The road back

Going back home symbolizes the hero’s return with the reward. The hero might be returned with acclaim after achieving a great feat. It is Jack after climbing down from the beanstalk. 

If you’re a presenter, the road back can be kept brief, as this is the part where your audience might be a bit tired and might be looking for a quick conclusion.

11. The resurrection

This is when the hero is reborn. The hero must face a major threat, which is often a face-off with death itself. This is the part when the giant chases Jack down the beanstalk, as Jack climbs down.

If you want to stretch out the final battle for your audience, you might want to keep some of the previous sections short during a presentation. While people read novels at a time of their convenience, the audience sitting in a hall might not be all that patient. Nonetheless, the final battle is crucial and must be played out to the satisfaction of the audience.

12. Return with the elixir

This is when the hero achieves success. Jack acquires the giant’s harp and golden eggs after defeating him by cutting the tree. In the story, the giant is never seen again, which is a reference to the giant being slain. After this stage, the hero is no longer the same. The enemy has been defeated, the challenge achieved, and death has been beaten, one way or the other. The reward is the ultimate goal of the hero that is achieved in some form. Some stories might see the hero dying in the end after achieving a goal. This might include slaying a tyrant, winning a war, or inspiring a revolution. In Jack and the Beanstalk, it is Jack living happily ever after with his mother.

Return with the elixir is the satisfaction that the audience desire, so to speak. Everyone likes a story where the protagonist achieves something great. As a presenter, you can discuss the protagonist’s success to show the audience how great the protagonist achieved a feat in the wake of hard work, sacrifice, and perseverance. Reward also concludes the final stage of the second act, and now the hero must return. 

You will require weaving in your call to action with this stage as a presenter to use the inspirational story to achieve your final goal. The same can be done by a teacher, a student during a class presentation, or someone looking to write an inspirational story with a moral at the end to inspire people with an idea.

When working with the hero´s journey

Final Words

The hero’s journey reflects myths and legends and human nature, and the human will achieve something extraordinary. If you’re someone looking to take your audience on a journey through a presentation, story, video, or even a class lecture or school presentation, you can use the 12 step guide to create a compelling story for your audience.

If you’re someone looking to use the hero’s journey as a guide for self-improvement, you can also use this as a guide as to what phase of your life was the most impactful, what decisions you made, and how you might improve your decision making.

Finally, if you´re looking into the hero´s journey because you are creating content for marketing purposes, or even defining storyboards to understand users better in tech products, hopefully this article will have been helpful for you.

1. Hero’s Journey Diagram for PowerPoint

When creating or understanding a character, the Hero´s Journey Diagram is a fantastic way to map out the different stages of the journey. This diagram is great, not only for fantasy characters but also to use a metaphor in real-life situations. 

Use This Template

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Crafting a compelling business proposal: A step-by-step guide

Get your team on prezi – watch this on demand video.

Anete Ezera June 30, 2023

In the competitive world of business, the ability to present a compelling business proposal is paramount to success. Whether you’re vying for a new client, seeking investment, or aiming to secure a partnership, a well-crafted proposal can make all the difference. In this comprehensive guide, we’ll take you through the process of creating an impactful business proposal, step by step. We’ll explore what a business proposal entails, discuss its important elements, and show you how Prezi, an innovative presentation platform, can help you create an engaging business proposal that leaves a lasting impression.

Understanding business proposals

To begin, let’s establish a clear understanding of what is a business proposal and why it holds significant value. A business proposal is a formal document that outlines a solution to a client’s problem or presents a business opportunity. Its primary objective is to persuade the recipient to take a specific action, such as approving a project or entering into a partnership. By effectively conveying your ideas, expertise, and value proposition, a business proposal can help you win lucrative contracts and drive business growth.

A business proposal serves as a powerful tool for establishing credibility and showcasing your capabilities. It enables you to communicate your understanding of the client’s needs, propose a tailored solution, and demonstrate how your offerings can address their pain points. Additionally, a well-crafted business proposal showcases your professionalism, attention to detail, and commitment to delivering exceptional results. It sets you apart from competitors and positions you as a trusted partner in achieving your client’s objectives.

Key components of how to write a business proposal

A well-structured business proposal consists of several essential components that work together to create a persuasive narrative. Understanding and effectively incorporating these elements can significantly enhance the impact of your proposal. In order to understand how to write a business proposal you need to understand all areas, so let’s explore each component in detail.

Executive summary

The executive summary is a vital part of a business proposal, providing a concise overview that captures the reader’s attention. It highlights key points and conveys the unique value proposition of your proposal. To make it compelling, clearly showcase the benefits and advantages your proposal offers, addressing the client’s specific needs. Keep the summary concise, well-structured, and organized to ensure a quick understanding. 

Prezi’s dynamic presentation features can enhance the impact of your summary in a presentation format with captivating visuals and effects like zooming and panning. Incorporating interactive elements and embedding videos or clickable links can further engage the reader. Crafting a strong executive summary, leveraging Prezi’s tools, sets the stage for a successful business proposal presentation.

Problem statement

To craft a compelling business proposal, it’s essential to articulate the client’s pain points and challenges clearly. This showcases your understanding of their needs and positions you as the ideal solution provider. Thorough research and analysis of their industry and competitors will provide valuable insights to tailor your proposal effectively. Be specific and provide examples that resonate with their situation, emphasizing the potential impact on their business. Outline your proposed solutions and explain how they address their pain points, showcasing your expertise and past successes. By effectively articulating the client’s challenges and demonstrating your understanding, you build trust and establish yourself as the preferred partner. This strengthens the overall impact and persuasiveness of your business proposal.

Proposed solutions

When presenting your proposed solutions, it’s crucial to convey them clearly and in a structured manner. Begin by clearly outlining the precise actions you’ll take to tackle the client’s challenges and help them achieve their desired goals. Break down the process into manageable phases or milestones, highlighting the key actions and deliverables at each stage. Clearly articulate the benefits and advantages of your approach, explaining how it uniquely positions the client for success. Focus on the value your solutions bring, whether it’s increased efficiency, cost savings, improved productivity, or any other relevant benefits. By emphasizing the positive impact of your approach, you make a compelling case for why the client should choose your proposal over others.

Timeline and deliverables

When creating your business proposal, you need to ensure the timeline is realistic. This not only demonstrates your ability to meet deadlines but also highlights your efficient project management skills. By clearly outlining the key milestones and deliverables, you show the client that you understand the project’s scope and have the necessary resources to ensure timely delivery. Transparency and effective project management are highly regarded in the business world, and by emphasizing these qualities, you build trust with the client. 

Meeting deadlines is crucial, and by showcasing your track record of timely completion, you position yourself as a reliable and dependable partner for their project requirements. Your commitment to delivering on time speaks volumes about your professionalism and dedication to client satisfaction.

Team and expertise

When presenting your business proposal, it’s crucial to introduce your team members and emphasize their relevant experience and expertise. This not only establishes credibility but also builds trust with the client. By showcasing the qualifications and capabilities of your team, you reassure the client that you have the necessary resources to successfully execute the proposed project. 

Highlighting their expertise in relevant areas demonstrates your commitment to delivering high-quality results. It also instills confidence in the client that they are partnering with a knowledgeable and skilled team capable of overcoming challenges and achieving desired outcomes. Introducing your team members adds a personal touch to the proposal, allowing the client to connect with the individuals who’ll be involved in their project. This human element fosters a sense of collaboration and increases the client’s confidence in your ability to meet their needs effectively.

Pricing and payment terms

To establish trust and foster transparency, it’s essential to clearly communicate the cost of your services in your business proposal. Provide a detailed breakdown of pricing, including any available packages or options that align with the client’s specific needs. By being transparent about the financial aspect, you demonstrate your professionalism and commitment to open communication.

Additionally, it’s crucial to outline the payment terms, such as deposit requirements and invoicing schedules. We’ll clearly state the upfront deposit amount, timing, and the frequency and method of invoicing for your convenience and peace of mind. This level of clarity ensures that both parties are on the same page regarding financial expectations and facilitates a smooth and mutually beneficial working relationship. By addressing the cost of services and payment terms in a transparent manner, you instill confidence in the client, showcasing your reliability and commitment to fair business practices.

Testimonials and case studies

Including testimonials or case studies from satisfied clients is a great way to show off your track record of successful projects. It’s like having happy customers vouch for you and share their positive experiences. 

When potential clients see these testimonials, it gives them reassurance and confidence in your abilities. They can see that you’ve helped others just like them and delivered outstanding results. It’s real proof that you’re reliable, trustworthy, and capable of meeting their needs. These success stories are like a seal of approval, demonstrating your expertise and commitment to delivering excellent service. By sharing these testimonials you’re letting your satisfied clients do the talking for you.

A step-by-step guide to writing a business proposal

Now that we understand the key components of a business proposal, let’s dive into the step-by-step process of creating an impactful proposal.

Research and analyze

In order to write an effective business proposal, start by conducting thorough research and analysis of your client’s industry, market trends, and competitors. Dive deep into their specific needs and pain points to gain valuable insights that’ll allow you to tailor your proposal accordingly. By demonstrating a comprehensive understanding of their business landscape, you can showcase your expertise and position yourself as the ideal solution provider.

Define your objectives

Clearly defining the objectives of your business proposal is crucial. Determine whether you aim to win a new client, secure funding, or initiate a strategic partnership. Aligning your proposal with these objectives ensures its relevance and effectiveness. By explicitly stating your goals, you can craft a persuasive proposal that directly addresses the needs and desires of your target audience.

Structure and format

When structuring your business proposal, consider the appropriate format and layout. While there are no strict rules, a well-organized and visually appealing design significantly enhances readability and engagement. Break down your proposal into clear sections with headings, use bullet points and subheadings for easy navigation, and incorporate visuals or infographics to convey information effectively. By presenting a professional and polished document, you create a positive impression and increase the chances of capturing the reader’s attention.

Tailor your proposal 

One size does not fit all when it comes to business proposals. Tailor each proposal to address the unique needs and challenges of your clients. Personalize the content by referencing their specific situation, pain points, and goals. By showcasing your understanding of their individual requirements, you demonstrate a genuine interest in their success. This personalized approach sets you apart from generic proposals and builds a strong connection with the client, increasing the likelihood of a positive response.

Craft a compelling executive summary 

Invest time and effort into crafting a compelling executive summary for your business proposal. This concise section serves as the gateway to your proposal, capturing the reader’s attention from the outset. Summarize the key points of your proposal in a clear and impactful manner. Highlight the unique value you bring and emphasize the benefits the client will gain by choosing your solution. A compelling executive summary entices the reader to explore the proposal further and sets a positive tone for the rest of the document.

Provide a clear problem statement

Effectively articulate the pain points and challenges faced by the client in a clear and concise manner. Show your understanding of their specific situation and make them feel heard and understood. By accurately identifying and addressing their problems, you establish credibility and build trust. This clear problem statement lays the foundation for presenting compelling solutions that directly tackle the client’s concerns.

Present your solutions 

Present your proposed solutions in a logical and persuasive manner. Outline the specific steps you’ll take to address the client’s challenges and explain how your approach will deliver tangible results. Use persuasive language to highlight the benefits and advantages of your solutions. Incorporate relevant case studies or examples to demonstrate your track record of success with examples of previous business proposals. By presenting a well-structured and compelling plan, you instill confidence in the client and increase the likelihood of them choosing your proposal.

Showcase your expertise

Highlight the expertise and experience of your team members that are relevant to the proposal. Provide brief biographies or profiles of key individuals, showcasing their qualifications and accomplishments. This establishes credibility and demonstrates that you have the necessary knowledge and skills to execute the proposed project successfully. By showcasing your team’s expertise, you instill confidence in the client and differentiate yourself from competitors. Clients are more likely to trust and engage with a proposal backed by a team of capable professionals.

Visualize your ideas 

When crafting your business proposal, don’t underestimate the power of visual aids in capturing attention and delivering your message with impact. Incorporating charts, graphs, and infographics strategically throughout your proposal can make complex information more accessible, memorable, and engaging. By leveraging visual representations, you enhance the clarity of your ideas and increase the chances of resonating with your audience.

Visual elements act as persuasive tools, helping you illustrate the value and potential of your proposal in a compelling way. They provide a visual framework that supports your written content and makes it more compelling. Whether you’re presenting data, illustrating processes, or showcasing benefits, visual aids serve as a powerful complement to your narrative, making your proposal more compelling and persuasive (view the Prezi presentation example below).

Remember to keep your visuals clean, organized, and aligned with your brand. Choose colors, fonts, and imagery that reflect your professional image and enhance the overall aesthetics of your proposal. By embracing visual communication, you not only make your business proposal visually appealing but also increase its chances of standing out and leaving a lasting impression.

Proofread and polish

Before you finalize and submit your business proposal, invest time in meticulously proofreading and polishing its content. Take a thorough look at the entire document to identify and rectify any grammar, spelling, or formatting errors. Ensuring a consistent tone, style, and formatting throughout is crucial for presenting a polished and professional proposal.

Proofreading goes beyond error correction; it helps you refine your message and ensure clarity and coherence. Use this opportunity to enhance sentence structures, rephrase complex ideas, and improve overall readability. Carefully evaluate the flow and logical progression of your proposal, making necessary adjustments to enhance its effectiveness.

Polishing your business proposal involves fine-tuning the language and presentation to make a lasting impact. Pay attention to word choice, sentence structure, and writing style, aiming for concise and precise communication. Remove any redundant or ambiguous content and ensure each section contributes meaningfully to your proposal’s objectives.

Also, make sure to watch a video on creating a business proposal presentation, where we cover 5 key steps in crafting an impactful presentation for success:

Leveraging Prezi for business proposal presentations

When it comes to presenting your business proposal, engaging visuals and seamless delivery can make a significant impact. Prezi, an innovative presentation platform, offers a range of features and tools that can elevate your business proposal presentations to new heights.

Dynamic presentations

In a business proposal presentation, leverage the dynamic and non-linear capabilities of Prezi to captivate potential investors and stakeholders, showcasing your ideas with immersive zooming and panning effects that leave a lasting impression.

Prezi will allow you to break free from the constraints of traditional slide decks, enabling you to think beyond linear narratives and instead craft a visual journey that seamlessly flows from one idea to another. By zooming in and out, panning across the canvas, and navigating through a virtual space, Prezi adds a new dynamic dimension, making your business proposal presentation more engaging, memorable, and impactful.

Interactive elements

When preparing your proposal presentation, consider incorporating a variety of interactive elements to elevate audience engagement and create a truly immersive and memorable experience. By seamlessly integrating videos that showcase your product or service, embedding clickable links to additional resources or relevant websites, and incorporating interactive charts that allow viewers to explore data in real-time, you can effectively communicate your ideas and capture the attention of your audience in a way that leaves a lasting impact. These interactive elements not only enhance the overall visual appeal of your presentation but also provide an opportunity for your audience to actively participate, interact with the content, and gain a deeper understanding of the value proposition you are offering.

Collaboration and sharing

With Prezi’s collaborative features , you can streamline the process of creating a proposal presentation by seamlessly working together with your team members . Gone are the days of sending multiple versions of the presentation back and forth via email; instead, Prezi enables multiple contributors to work simultaneously on the same presentation, fostering efficient teamwork and saving valuable time.

By leveraging Prezi’s real-time collaboration tools, team members can collaborate on different aspects of the proposal presentation, making edits, adding content, and refining the overall message concurrently. This collaborative environment encourages creativity, idea sharing, and collective input, resulting in a more comprehensive and polished final presentation.

Once your team has finalized the proposal presentation, Prezi makes it incredibly easy to share your work with clients or stakeholders for review and feedback. With just a few clicks, you can securely share a link to your presentation, allowing others to access and view it from any device or location. This streamlined sharing process ensures that your audience can conveniently review the proposal at their convenience, eliminating the need for cumbersome file transfers or scheduling multiple meetings.

Business proposal presentation templates: Streamline your proposal presentation creation process with Prezi

Creating a business proposal presentation from scratch can be made easy with the correct tools. To simplify the process and ensure a professional presentation, utilizing templates can be a game-changer. With the help of Prezi, an innovative platform offering a wide range of templates, you can effortlessly create impressive business proposal presentations that capture attention and showcase your ideas effectively.

A business proposal template serves as a framework for organizing your content and guiding the overall structure of your proposal. It saves you valuable time by providing a pre-designed layout that incorporates essential sections. By using a template, you can focus on customizing the content to suit your specific needs rather than starting from scratch.

Prezi offers a diverse collection of business presentation templates, catering to various industries and business requirements. These templates are professionally designed, visually appealing, and customizable, allowing you to make them your own with ease.

Using a business proposal presentation template not only saves time but also ensures consistency and professionalism throughout your proposal. The templates are designed with attention to detail, incorporating best practices for layout, typography, and visual elements. This consistency enhances the readability and cohesiveness of your proposal, leaving a positive impression on your audience.

With Prezi, you have the flexibility to customize any template to suit your unique brand identity. You can easily modify colors, fonts, and images to reflect your company’s visual style and create a cohesive presentation. This personalization adds a touch of professionalism and uniqueness to your proposal, making it stand out from generic, cookie-cutter proposal presentations.

With Prezi business presentation templates and editing tools, you can confidently create professional and visually stunning proposals that leave a lasting impression. 

Final thoughts

Crafting an outstanding business proposal requires careful planning, strategic thinking, and effective communication. By following this step-by-step guide and leveraging the power of Prezi, you can create business proposals and business proposal presentations that capture attention, differentiate you from competitors, and increase your chances of success. Remember, a well-crafted proposal is a powerful tool to convey your expertise, showcase your value, and win over clients. Embrace the possibilities offered by Prezi and take your business proposals to new heights. Start creating impactful proposals today and open doors to exciting opportunities in the world of business.

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