brand strategy presentation template

Brand Strategy PowerPoint Template

The Brand Strategy PowerPoint template is a bold presentation template that consists of 12 slides geared towards marketing professionals. This brand strategy template features bright yellow and shades of grey colors to help your strategy stand out to stakeholders. You can find several dynamic diagrams throughout the template to help you communicate your message. Main content themes include team introduction, brand DNA, brand direction, branding process, process principles, a SWOT analysis template , and a world map.

This brand strategy presentation template can be uploaded to both PowerPoint presentations and Google Slides presentations. It is completely customizable, including text, image, graphics, and diagrams placement and content. Just like all brand strategies are different, this branding template can be adjusted to your presentation needs. The template can even be changed to work for different subjects.

The branding presentation features round shapes and spheres with bright contrasting colors. There are seven key diagrams, including:

• 3-part Venn diagram
• pyramid diagram with 4 sections
• spectrum diagram consisting of five banners, each with two editable description fields
• process diagram of six wedges pointing towards a target
• flexible diagram of a central circle and four branching components
• infinity arrow diagram with a color gradient
• rounded diamond SWOT analysis diagram

Notable illustrations include a light grey world map illustration with movable location icons.. You can find the following icons in this branding template: social media icons, a rocket, shopping cart, arrow and target, champion cup, and magnifying glass. The main colors are bright yellow, black, and shades of grey. 

This brand strategy PPT template is perfect for marketing professionals, managers, specialists, and strategists who need to present their brand strategy to stakeholders like a board of directors, management team, their own team, or clients. Use this template to help you write a brand strategy and make a convincing strategy pitch.

The branding presentation features round shapes and spheres and bright contrasting colors. There are several key diagrams, including a 3-part Venn diagram , a pyramid with 4 sections, a spectrum diagram consisting of five banners, each with two editable description fields, a process diagram of six wedges pointing towards a target, a flexible diagram of a central circle and four branching components, an infinity arrow diagram with a color gradient, a rounded diamond SWOT analysis diagram, and a world map with movable location icons. Notable illustrations include a light grey world map. You can find the following icons in this branding template: social media icons, a rocket, shopping cart, arrow and target, champion cup, and magnifying glass. The main colors are bright yellow, black, and shades of grey.

Alternatively, check our article about strategy presentations and our complete gallery of strategy PowerPoint templates .

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Creating a Brand Strategy: 8 Essentials & Templates for 2024

Written by: Brian Nuckols

Taking the time to develop a winning brand strategy is a crucial objective to help improve your organization.

In this post, I’ve collected the essential steps you need to take to upgrade your brand strategy, as well as concrete tips you can utilize right away.

Let’s get started!

If you're all set to create branded documents , browse our robust library of document templates to kick things off. Short on time? Check out Visme's AI document maker for a quick and efficient solution!

Table of Contents

What is a brand strategy, a brand strategy template to help you get started, 4 types of branding strategies, essentials for a winning brand strategy, how to build a brand strategy in 8 steps, frequently asked questions (faqs).

• A brand strategy is an action plan that details how you'll build a successful brand.
• Four types of brand strategies are: brand extension, line extension, derived branding and individual branding.
• The essentials for winning a brand strategy are employee buy-in, consistency, leaning into emotional benefits and a flexible long-term approach.
• To build a brand strategy, you must establish your core values, create a strategic positioning statement, understand your ideal customer profile, craft a brand promise, have a visual identity, review crucial customer touchpoints, get clear on your brand’s voice and build a regular brand audit.
• Use the Visme whiteboard to help your team brainstorm and plan out a brand strategy in real time. Browse the wide variety of Visme templates to create a brand strategy document, infographic or presentation.

A brand strategy is an actionable plan that explains how a company will build rapport with customers, differentiate itself from competitors and create a strong brand identity.

It's a strategic plan for setting clear directions and achieving long-term goals as your organization evolves.

Branding is a way to bring your organization’s intangible aspects, like its authenticity, personality, reputation and unique selling proposition, into one neat concept.

You can understand strategy by comparing and contrasting it with a related concept, tactics.

Many people conflate tactics and strategies with each other. This conflation leads to confusing branding strategies with branding tactics.

A strategy is your map for achieving long-term goals that do not always need a discrete endpoint. A strategy is more like a process or a path that involves moving iteratively towards your goals.

Tactics are a far more concrete concept. They are essentially action steps taken to achieve the goals set in your branding strategy.

Some common branding tactics are to create a website, launch a new ad campaign or create visual content for a company blog .

Branding strategists may also use initiatives as a synonym for tactics because they typically have an objective time frame and discrete endpoint.

To craft an effective brand strategy, you must understand what your brand stands for and the extraordinary impact it hopes to make on the world.

Additionally, it is helpful to articulate any promises or guarantees you make to your customers. Expressing your brand’s personality conveys how communication with customers is a critical step in the brand strategy process.

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Ready to translate your branding ideas into a dynamic brand strategy document? Customize this winning brand strategy template and get started right away.

Do you wish to use a presentation format for your brand strategy instead? Take Visme’s AI Presentation Maker for a spin and generate a great first draft of a brand strategy deck.

Open up the templates library, select the Generate with AI option and use the chatbot to write the prompt. Your generated presentation will need only minimal customization before it's ready to be presented.

Now that we have explored an overview of brand strategy, we will move to the four most important types of branding strategies you need to know.

Here's an infographic to summarize the four branding strategies. Keep scrolling to read about each brand strategy in more detail.

Type #1: Brand Extension

The first type of brand strategy we will explore is a brand extension. When you use the brand extension strategy, you are expanding your existing brand into new product categories.

The strategy’s essence is to expand your reach by moving into new markets on your existing brand’s strength.

When you extend into new categories, they can be related and unrelated to your current category.

Nike is an excellent example of a company that expands its reach through brand extension. They have grown from shoes into products as diverse as sunglasses and golf balls.

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What is essential to keep in mind from a brand strategy perspective is to select new categories that match your brand mission statement and values.

Ultimately, the strategy you are using is to launch a new product underneath your established brand name in a new product category.

Although starting a new product seems like a daunting task, it is a viable strategy for brands of all sizes.

It is a viable strategy because you can ride the strength of your pre-existing brand, including all of the social proof and value that comes with it.

Even though the new product will be unfamiliar in the marketplace, the goodwill you have built up will create a greater likelihood of market penetration in the new category.

This success will help you reach a new audience and increase your overall brand strength.

Type #2: Line Extension

The second type of brand strategy we will explore is line extension.

In the brand extension strategy, you expand your brand’s presence in a new product category. The line extension strategy does something similar by increasing your reach inside your existing product category.

A great example of this takes place in the creation of new cell phone products. When a company like Apple creates a phone with a larger screen to appeal to a larger segment of customers, they use the line extension strategy.

When you use this strategy, it can help to win over customers who are choosing your competitors because they are looking for a product with specific features.

Instead of losing these customers, line extension can be a profitable way to increase your brand’s strength .

Ready to get started with translating your brand strategy ideas into an interactive presentation for your team? Use the digital branding and promotion template to get organizational buy-in!

Type #3: Derived Branding

The third brand strategy we will explore is the derived branding strategy.

While the first two strategies have covered how to expand your brand as a strategy of improvement, this strategy is about breaking things down.

Your product or service will likely include some key components that come together to deliver value for your customers. The derived branding strategy is when you isolate a particular feature and give it a separate branded identity.

An example of this is the consumer electronic company Intel. Their chips are in many PC products. Instead of branding Intel computers as a standalone entity, Dell chooses to give a component of the PC its own brand identity.

Type #4: Individual Branding

The fourth type of brand strategy we will explore is individual branding.

This strategy involves emphasizing personal characteristics, values and accomplishments that executives or team members have that highlight your brand’s mission.

It's beneficial for executives and leadership to use their platforms to amplify brand values. Plus, it's easier for people to connect with people.

Now that we have reviewed the four types of brand strategy you can use, we will discuss some essentials for creating a winning brand strategy.

Essential #1: Employee Buy-In

The first essential that is crucial for you to dial in with your branding strategy is employee buy-in. Having an authentic approach to branding is the most sustainable way to create an effective employee buy-in strategy.

One way to create more authenticity in your branding is to link your forward facing company culture with your outward facing brand voice.

The most critical step in reinforcing this link is clearly articulating the promises you make to customers and your company’s underlying values.

This clarity is a great way to make sure your employees feel aligned with your brand. If they resonate with your company’s values and mission statement, and you articulate the branding strategy’s importance, you are sure to be on the same page.

Whether you are already clear on your company values or need to do some work articulating them for your branding strategy, you can ask the following questions.

• Who is your ideal customer?
• How do you create value for them?
• What is your vision?
• What are your values?
• What does your company hope to be in the world?

Essential #2: Consistency

The second essential for winning brand strategy is brand consistency. Brand consistency is the regular delivery of content that aligns with your values and brand strategy over time.

This consistency means that your audience can expect exposure to your key messages and core offerings regularly. Brand consistency means you always deliver core messages with consistent visual branding and other regular brand elements.

Easy ways to achieve brand consistency include creating a brand style guide and ensuring you deliver messages in a similar tone across time. Another way to craft consistent branded content is to use custom dynamic fields that cover branded messages that you can use across different Visme projects.

When you achieve brand consistency, your customers will start to recognize your messages and build positive associations.

Essential #3: Lean into Emotional Benefits

Emotional branding is the process of creating a relationship between an audience and a brand by provoking their emotions. We can achieve this by creating a brand that appeals to your ideal customer’s emotional state and aspirations.

The work of Marc Gobé is a good reference point for emotional branding.

He created the emotional branding concept and detailed it in his book The New Paradigm for Connecting Brands to People .

The philosophy is based on the observation that connections occur on an emotional level in relationships between brands and people.

Emotional branding is powerful. It focuses on the audience and gives them the chance to control what type of content or product they get. They’re in charge. Wondering how to implement this in your brand?

You can see a great example from this company that offers simple meal planning . It allows the customer to customize a meal plan to their taste. They can include/exclude ingredients and choose a portion size that will suit the family, creating a deeper connection with their customer.

Essential #4: Take a Flexible Long-Term Approach

Getting the most out of your branding strategy means taking a long-term approach.

Do not be afraid of making efforts now that may take a while to materialize. Branding is a long-term investment that will pay dividends if you continue to improve.

There is an important balance to strike between long-term planning and short-term flexibility. It's crucial to leave space in your branding strategy to adjust to real world feedback as it arrives.

Now that we have reviewed some of the essentials, we can shift to some concrete tips. We will now move on to eight practical steps you can take to develop your brand strategy.

Step #1: Establish Your Core Values

The first step to build your brand strategy is to establish your core values. Core values are the beliefs you have about your brand that inform your actions.

Use this template to jot down the values that matter most to your brand.

These core values are why your company exists and are related to the specific problems you hope to solve for your customers.

Often, the company’s founding forged these values, and they are unlikely to shift much as your company grows. They are a foundational anchor of your brand strategy.

Use the Visme AI Writer to help you word your core values and brand story. Take your draft content and prompt the AI to condense and simplify. Once generated, you can use it as is, edit it or regenerate it for better results.

Step #2: Create a Strategic Positioning Statement

The next step to creating a brand strategy is to make a positioning statement. The positioning statement is a description of your product as well as your target market.

Its purpose is to show exactly how your product serves a particular need in a target market.

Here's an editable template you can use to craft your brand positioning statement and visualize its various elements.

You can use a positioning statement as a tool to make sure your marketing efforts are on the same page as your brand strategy.

You can also use the positioning statement to communicate your value proposition to your ideal customers by featuring your brand’s core characteristics.

Before crafting your positioning statement, you have to find clarity on the following aspects of your brand.

• Who do you serve?
• What do you offer them?
• How do you offer it to them?
• How does this compare to current offers?

Step #3: Understand Your Ideal Customer Profile

The third step to build a winning brand strategy is to understand your ideal customer profile.

An ideal customer profile is a description of the type of customer that would gain a lot of value from your product or service.

They are the easiest to sell, have the highest retention rates and love to refer others to your product.

In short, the ideal customer profile is a description of future customers that have the characteristics of your most important success stories.

Here's a buyer persona template you can customize to visualize and organize details about your ideal target market.

After you develop a thorough ICP , it will help you clarify the value you create for your customers. This will help you lay out your branding strategy, which is like a beacon for new customers and revenue.

Step #4: Craft a Brand Promise

The fourth step in building a winning brand strategy is to craft a brand promise. A compelling brand promise combines the brevity of a tagline with your unique selling proposition.

The more any brand delivers on the promises they make, the more effective their brand strategy becomes. Conversely, if you can not match your expectations, the brand strategy is failing.

This risk of not matching the brand promise is why it is vital to create a valuable brand promise that is both exciting and realistic.

At Visme, we help you design and share beautiful on-brand presentations, infographics and other visual communications . This statement is a brand promise.

It is an experience you can expect to receive when you interact with our design tools.

Step #5: Have a Visual Identity

The next step, when it comes to brand strategy, is to have a visual identity .

Now that we have explored various ways to find clarity on how you create value for your customers, we need to translate that into your customer facing communications.

Visual identity is the overarching description of the images and visible elements of your brand. The visual identity includes everything from your website to your business cards and social media accounts.

Use this template to define your visual identity elements, such as logo variations, brand color palette and brand typography.

The images you chose are a crucial form of communication when making an impression on your audience .

Your overarching visual identity will impact your ideal customers on an emotional level. Because of this impact, visual identity is an essential tool for building an effective brand strategy.

Conversely, if things go awry on this step, visual identity can become an obstacle to further growth.

A short description of the visual identity includes all of the imagery that expresses who your brand is and why you are different from everyone else.

A vital step in developing a brand strategy is to create and or review your brand style guide. A brand style guide will give you, and everyone on your team, instructions on creating a consistent visual identity.

Step #6: Review Crucial Customer Touchpoints

The sixth step in creating a brand strategy is to review crucial customer touchpoints.

Reviewing these touchpoints will help assure that your brand strategy is consistent in the most significant locations where people discover your brand.

A brand touchpoint is a point of contact between your audience and your brand. It includes things like your email newsletter, social media profiles and website.

Here's a template to help you visualize your customer touchpoints.

When you create a winning brand strategy, discovering the most crucial, revenue-generating touchpoints is a good step.

Understanding where your branding efforts make the most impact will help you prioritize any tweaks that can significantly impact your results.

Step #7: Get Clear On Your Brand’s Voice

The next step to building a winning brand strategy is to find clarity on your brand's voice . Defined simply, a brand voice is the standard way you communicate with your audience.

Here's a template you can customize to pinpoint your brand voice.

The ingredients of a brand voice are reasonably straightforward.

First, you must address the brand voice toward your ideal customer. Second, the brand voice should stay true to the brand values you described earlier in the brand strategy process.

If you include those two ingredients, an authentic style will emerge. For some brands, the voice takes a more authoritative tone. Additionally, for others, a more playful voice feels more authentic.

Step #8: Build a Regular Brand Audit

The final step for developing a winning brand strategy is to schedule a regular brand audit.

A brand audit is a thorough review that describes how your brand strategy performs compared to the goals we articulated during the brand strategy creation.

You should schedule these audits quarterly. Block out 1-2 hours to review your visual identity. Ask yourself these open ended questions.

• How well is our visual identity representing our core values?
• What tweaks or improvements can we make to improve our brand strategy?
• Are the critical customer touchpoints speaking to the ideal customer most effectively?
• What small experiments can we make with our brand voice to more accurately reflect our mission?

You can also take advantage of our brand audit template below.

There are many benefits to schedule a regular tempo of brand audits. First, you establish standard performance benchmarks. Additionally, you create a routine of incrementally improving your brand strategy.

Now that we’ve explored the best strategies to create a brand strategy, we will share how to use Visme templates to enhance your efforts.

However, if you’re not entirely sure how Visme can help, please check out our short video on tips for marketing plans like your branding strategy.

Ready To Start Developing Your Brand Strategy?

A winning brand strategy will help you reach your goals. While integrating theoretical knowledge is a good start, using Visme to incorporate professional design into your brand strategy is the next step.

With Visme, you get an all-in-one tool to create, share and manage your brand assets, content marketing visuals, presentations, reports and more.

When you are ready to take your design to the next level, get started with a free Visme account and take it for a test drive for as long as you want.

Now that you are ready to use Visme to help develop your brand voice, I would like to address the eight most common frequently asked questions about the process.

Q1. What is a brand strategy in marketing?

The definition of brand strategy is a long term and organization wide initiative for your brand to achieve concrete, measurable goals. Designing strategies to work across the entire organization is a mark of winning brand strategy.

Brand strategy helps you improve customer experiences, increase revenue and become more competitive in the marketplace.

Q2. How much does brand strategy cost?

Creating involves understanding the essence of your company. Additionally, it consists of understanding how your product fits within that mission and the marketplace.

Understanding these types of questions takes investments in your time and energy as a leader or employee in the company. It will be a variable cost depending on the value of your time.

Alternatively, you can hire a designing agency. Check out this helpful guide from TechCrunch on the varying costs of startup branding.

However, suppose you want to try branding on your own.

In that case, you can pick up the following two book suggestions designers commonly recommend: The Battle for Your Mind by Al Ries and Jack Trout and Designing Brand Identity by Alina Wheeler.

You can also use Visme to get professional design without needing high professional design costs.

Q3. How to build an employer brand strategy?

The best way to build a strong employer brand strategy is to understand your organization’s needs.

When you understand your business’s short and long term needs, you can craft an effective strategy. Understanding your needs will help you find clarity on everything you want to accomplish.

This clarity will help you align your goals with existing skill sets in the labor market.

When you do this, you can craft an employer strategy to attract the skills that will move your company forward.

To gain even more clarity on this issue, you can ask questions like:

• What objectives will the business pursue over the next 12-36 months?
• What new products and services are in the pipeline?
• What talent gaps exist that could prevent us from meeting our obligations?

Q4. How to create a brand strategy roadmap?

Creating a brand strategy roadmap is an important step to take when developing a winning brand strategy.

There are four elements that you should include in your brand strategy road map. These include vision, brand purpose, values and goals.

The vision component in the brand strategy roadmap will discuss the direction your brand is traveling. It defines an ideal outcome your brand is hoping to create in the world.

The purpose component asks the question, why is this vision important? What is the motivation underneath your ideal outcome? What makes it essential to the world?

Next, the value section helps you define what your brand stands for. What are your standards for operating as a company? How does this shape your strategy?

The goals section is where you get more concrete with your brand strategy roadmap.

What exactly do you hope to achieve? Make sure to include the specific metrics that track your results.

Q5. What does a brand strategy look like?

A great metaphor to help guide your brand strategy is to look at brand strategy like storytelling.

Our favorite stories transcend their medium. They are more than books, shows or movies. They are a lived emotional experience.

Stories achieve this experience with a simple structure. They have a beginning, a middle and an end. Additionally, they always have some kind of transformation or change involved.

When you build your brand strategy, make sure it communicates how your product or service creates a change in the world. Include language about where the customer starts, what it is like using your product and where they end up.

A good story is not just something to read on a page — it’s an experience. And for something to be an experience, it needs to have a beginning, a middle and an end. At the end of the story, there must be some kind of change from the start.

In practical terms, what a brand strategy looks like depends on your team’s preference. As long as it’s well-structured and aligned with your organization’s visual guidelines, you can put together a brand strategy presentation , infographic or document.

Q6. What does a director of brand strategy do?

A director of brand strategy is typically responsible for managing various brand strategy projects for multiple clients. Often, they collaborate with marketing and design teams to meet organizational goals to increase brand awareness within the market.

Q7. What is a brand strategy document?

A brand strategy document can include several different brand strategy templates that your team will use to improve their work. It may include details on your value proposition, brand narrative, customer personas and positioning statements.

Easily create a first draft brand strategy document with the help of Visme’s AI Document Generator . Using a text prompt, the AI can build a pre-designed document with all the sections, visuals and text you need to get started. With minimal customization, you’ve got a brand strategy document in no time.

Q8. Why is brand strategy important?

Brand strategy is important because it helps you cultivate a strong presence in the market. It gives you a definition that your customers will recognize.

Additionally, it gives you concrete benchmarks to track your progress. Without a brand strategy, you will find yourself unable to judge your branding efforts’ progress accurately.

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About the Author

Brian Nuckols is a writer working in Pittsburgh, Pennsylvania. He enjoys communicating visionary ideas in clear, action oriented language. When he’s not working on content for a transformative company you can find him analyzing dreams, creating music, and writing poetry.

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Brand Strategy Presentations

Unlock the full potential of your brand with our presentation templates. Whether it’s PowerPoint, Keynote, or Google Slides, our templates are tailored to help you craft compelling narratives. From initial awareness to brand resonance, every slide illustrates a unique stage of your brand strategy. Dive deep into the process with precision, using diagrams, charts, and models like the renowned Ansoff’s matrix.

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Brand Strategy Presentations: The Blueprint for Success

• Best in class: Handpicked designs guaranteeing effective brand strategy presentations.
• Diverse: From brand positioning diagrams to strategy frameworks, find the exact slide for your narrative.
• Customizable: Alter each PowerPoint template or brand strategy ppt to reflect your company’s essence.
• Knowledge-rich: Our templates aren’t just visually appealing. They carry depth, assisting in creating a strong brand.

Remember, a successful brand strategy doesn’t just showcase a product or service. It captures the mission, personality, and positioning strategy of your brand. It’s a roadmap that guides consumer perception and drives recognition. Our brand strategy presentation templates offer the structure, while your brand’s story fills in the details.

In today’s complex marketing landscape, authenticity and strategy go hand in hand. With the optimal presentation template, it isn’t just about crafting slides. It’s about shaping the trajectory of a brand’s narrative and future. Let’s delve deeper:

• Authenticity : It’s more than a buzzword. True brand identity emerges when you’re authentic in your approach. By choosing our brand strategy powerpoint, you illuminate the genuine essence of your brand, fostering brand awareness and the essential trust that drives consumer acceptance.
• Strategic Development : Proper planning and developing are paramount. Our templates offer examples of how leading brands create a unique brand identity. Whether you’re a startup looking to create a brand from scratch or an established company reimagining its brand strategy roadmap, our powerpoint presentation provides the direction and pillar support.
• Diverse Components : From the foundational pyramid structures to the intricate wheel and triangle diagrams, every slide serves a distinct purpose. Understanding the breadth and depth of brand strategy is made easy with visual aids like the Ansoff matrix or the detailed brand strategy framework.
• Guidance and Consultation : Are you a seasoned strategist or a budding consultant? Maybe you’re a corporate firm looking to redefine your point of difference. Our templates are fortified with knowledge, drawing from famous marketing strategies. They act as both an instructional document and an inspiration deck, aiding in your decision-making process.
• Engagement and Extension : In the digital age, every touchpoint matters. Our brand strategy powerpoint presentation emphasizes the importance of each channel, ensuring you reach your audience effectively. From the initial touch to the final decision, guide your audience on a journey of recognition and respect.
• Collaborative Tools : Tools like hislide.io allow you to listen and collaborate, ensuring that your presentation evolves in tandem with market needs and feedback. Whether it’s an audit, employer review, or a brand strategy document, having the right tools can make all the difference.

With our brand strategy template, you’re equipped to make informed choices, ensuring your brand not only stands out but also stands strong in a sea of competitors. Take the leap today, and let your brand story be told with clarity, conviction, and class.

Start your journey today. And let every PowerPoint slide, every model, and every element resonate with your brand’s unique voice.

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Brand Strategy

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By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. As you develop a brand strategy, it helps to start at the beginning. In other words, begin by setting your business goals. Why are you creating a new brand? What do you hope to achieve by launching the new brand? Use those long-term objectives as a basis for all of your strategic branding efforts. The Brand Strategy Template will help you implement your strategy and present it to your audience correctly. Brand strategy has four main phases – research, strategy, design, and assets. This template will primarily be useful for marketers, new product developers, startups, and new leaders who want to change the old ways of working in the company.

Brand Strategy consists of four slides that complement each other and allow you to make your presentation professional and modern. The first slide describes the main stages and gives you the opportunity to briefly describe each of them. The slide can also be used when describing the sequential processes of the project or setting tasks for each of the teams. This slide can be used by programmers when designing their applications, developers of a new product in the industry or food industry. The second slide is presented in the form of a pie chart, which is divided into three main categories – marketing position, key attributes, personal attribute. Each of these categories includes three definitions. For example, vision, position, tone of voice, perception. You can easily change the names of categories and definitions to suit your needs. For example, you can use this slide when analyzing potential customers – age, gender, education. The next slide is an inverted pyramid. This solution is sure to grab the attention of your audience. You can specify four main categories and describe them on the right side of the slide. The slide can be used by sales managers when describing the benefits of a product. Also, economists can use this slide when reflecting on the main categories of the cost of goods. The last slide gives you the opportunity to indicate your brand on the left side of the slide and your audience on the right side. There are several fields for each description. The unusual shape of the slide allows you to use it in different presentations – startup, business plan, commercial proposal, key responsibilities.

Brand Strategy Template is a modern and stylish template. You do not need deep knowledge to change the color of objects or fonts, the size of charts, and input fields. You can use this template with our other templates. Template slides will organically complement your presentation about market analysis, advertising proposal, investment project, or startup. This template can be used by specialists in the industry, trade, services, and education. Brand Strategy is a great addition to your collection of presentation templates and breathes new life into your old presentations.

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Free Brand Presentation Templates

By Joe Weller | November 2, 2021

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We’ve compiled the most useful collection of free brand presentation templates for chief marketing officers (CMOs), brand ambassadors, marketers, creative directors, and product managers. 

Included on this page, you’ll find a brand presentation template , a brand identity presentation template , a brand launch presentation template , and a brand logo presentation template , as well as a list of helpful tips for completing these templates .

Brand Presentation Template

Download Brand Presentation Template Microsoft PowerPoint | Google Slides

Use this comprehensive template to present your brand story to team members, clients, investors, or other stakeholders. Enter details about your company’s background, purpose, values, and culture to offer an introductory idea to your company’s brand. Next, describe your organization’s positioning and strategy, including the marketplace, long-term vision and strategy, and how the brand aims can help the company reach its goals. Finally, list your brand’s distinctive attributes, as well as any story-friendly facts and figures that support it. This template helps you create a visually dynamic, easy-to-follow brand story that is engaging, memorable, and inspires loyalty. 

For helpful details to ensure that your branding efforts are aligned with your company style guide, read our article on brand style guide templates .

Brand Identity Presentation Template

Download Brand Identity Presentation Template Microsoft PowerPoint | Google Slides  

A strong brand creates an emotional connection with its customers, which results in brand loyalty.  In order to foster lifelong partnerships that lead to upsell opportunities, you must first have a strong brand identity. 

This brand identity presentation template provides a step-by-step process for defining and refining it. Enter design goals and objectives, marketing materials, and details about your target audience. 

Next, define your brand’s call to action (i.e., the desired reaction from your target audience), and enter the brand look and feel, campaign message, competitive analysis, and any brand-related image details. This completely customizable template is the ideal presentation vehicle for your brand, from brainstorming stages to brand campaigns and launches.  

For helpful details on ensuring your branding efforts are effective, see read our article on brand audit templates .

Brand Guide Presentation Template

Download Brand Guide Presentation Template Microsoft PowerPoint | Google Slides  

Use this customizable template with sample-answer text to capture and share your brand’s unique attributes. The template walks you through four primary company branding steps: who you are, what you do, how you do it, and why you do it. A strong brand increases your visibility in the marketplace by establishing an emotional reaction from potential and existing customers. This template will help you create that connection with customers through your branding efforts.

Brand Promotion Presentation Template

Download Brand Promotion Presentation Template Microsoft PowerPoint | Google Slides

This brand promotion presentation template includes a presentation-ready framework for everything you need to promote your brand. Enter company history, purpose, values, and culture details, what you do and why, and positioning and strategy details to reflect (or further define) the power of your brand. The template also includes a Brand Attributes section that includes space to note brand messaging, mission statement, vision, and brand personality, as well as an Executive Bios section to list key stakeholders and their role in strengthening your company’s brand. 

For helpful details on making your branding assets more effective, read this marketing asset management guide .

Brand Launch Presentation Template

Download Brand Launch Presentation Template Microsoft PowerPoint | Google Slides  

Use this dynamic brand launch presentation template to keep your team apprised of all brand-specific developments, from initial brainstorming sessions to brand launch. The template includes sections to note brand marketing guidelines, brand marketing materials, target audience, call to action, brand campaign look and feel, competitive analysis, and schedule. This template emphasizes key brand messaging, so you’ll be on-track for a successful brand launch and make an impression in the market. 

For more brand strategy resources and solutions, see our guide to effective brand asset management .

Luxury Brand Presentation Template

Download Luxury Brand Presentation Template Microsoft PowerPoint | Google Slides  

This presentation template provides a professional, design-rich backdrop for your luxury brand. Whether your brand is in the jewelry, auto, real estate, fashion, or advertising industry — or another luxury vertical — this customizable presentation template prompts you to emphasize your brand’s unique value proposition. This all-inclusive luxury brand presentation template helps you to accurately define your one-of-a-kind brand story and highlight the brand’s high-end characteristics.

Brand Logo Presentation Template

Download Brand Logo Presentation Template Microsoft PowerPoint | Google Slides  

Introduce or explain every facet of your logo with this easy-to-use brand logo presentation template. As the visual representation of your brand, your logo is the primary symbol connecting your company with your customers — as such, the template focuses on creative elements, such as imagery, tagline, verbiage, design style, colors, and other visual considerations. This template’s unique offerings provide ample space for you to brainstorm, develop, refine, or revise your logo for maximum visual appeal.

Brand Pitch Deck Template

Download Brand Pitch Deck Template Microsoft PowerPoint | Google Slides

Your brand is primarily concerned with establishing and maintaining strong relationships among your organization, employees, business partners, and customers. In order to effectively present your brand, you need a dynamic way to pitch it to stakeholders. This brand pitch deck template is the perfect vehicle to introduce all of your brand’s crucial components (e.g., company history, values, purpose, positioning, strategy, and brand attributes), so that your audience feels inspired and invigorated by your offerings. 

For more on building strong brand frameworks, learn how to write a brand brief and download free templates .

What Is a Brand Presentation Template?

A brand presentation template provides a framework to showcase a brand’s attributes and market impact. A branding presentation template displays your company’s history, purpose, values, and visual qualities intended to establish connections with customers and inspire lifelong brand loyalty. 

As the primary storytelling vehicle for a company’s brand, a brand presentation template is a crucial means to condense and exhibit everything your brand represents. A brand has the power to build long-lasting trust with customers and the potential to increase loyalty and upsell opportunities. 

A brand presentation template helps you turn your brand into a “story” by providing a presentation outline. Use the template as a guide to ensure that you note every aspect that makes your brand powerful, unique, and effective. By using a brand presentation template, your company will be fully prepared for brand launches, product announcements, rebranding, internal branding efforts, and special marketing campaigns. 

In your presentation, include details about each of the following components to establish solid brand awareness: 

• Company History: Provide company details, including your date of establishment, location, growth patterns, goals, and motivation.
• Customers: Provide customer information and describe your target audience.
• Customer Issues: Explain any issues or problems your customers face, and how your products and services help them solve these issues.  
• Company Purpose: Provide details for why you’re in business, including the historical and ethical reasons, and what the company is passionate about.
• Company Values: Define your company’s values and the principles that guide your company’s actions. 
• Company Culture: Share information about your company’s culture and how it positively impacts your customers. 
• What, Why, and How: Explain what you do as a company, how you do it, and why you do it. 
• Company Vision: Add information about your company’s vision. Where do you want to be in the future, based on your organization’s aspirations and goals? 
• Company Mission: Define your company’s mission and overall intention.
• Positioning and Strategy: Provide details of the marketplace, your company’s long-term vision and strategy, and how your brand aims to meet and exceed your goals.
• Brand Attributes: Add your brand attributes, including brand-related verbiage, imagery, design and style, logo, colors, and other visual considerations. 
• Facts and Figures: Share brand story-friendly facts and figures about your company to support its effectiveness.
• Executive Bios: Include brief biographical details for your brand’s primary stakeholders, including their background, current roles, and major contributions within your company.

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Brand Strategy Presentation Template

The goal of a brand strategy is to establish how a business presents its brand to consumers and positions itself in the market. Brand strategy presentation is crucial as it defines brand positioning, identifies the target audience, crafts brand messaging, and outlines a plan to create a robust and distinctive brand identity.

Utilize the following brand strategy templates to construct a clear roadmap, ensure consistency, and set your brand apart. These templates are designed to aid you in fostering a strong and distinctive brand identity.

Download our editable brand strategy ppt templates

Template 1: Brand Strategy

Our compelling storylines are the secret of instant presentation building. Try yourself for free. Simply download and use the template or build one yourself with Prezent's free trial.

Tips to create an impactful Brand Strategy Presentation

Understand Your Audience and Market

Understand who your customers are and what the market demands. Conduct thorough research to identify competition, gaps, and your unique selling points.

Visual Consistency

Keep a consistent visual theme using the same brand colors, fonts, and images throughout. This builds brand recognition and creates a unified visual identity.

Compelling Storyline

Develop a strong narrative that communicates your values, story, mission, and vision. A captivating story helps your brand connect emotionally with the audience, showcasing your brand's personality.

Provide a Roadmap

Develop a well-defined roadmap for executing the brand strategy. Incorporate essential metrics to achieve within specific timelines and identify key deliverables at various stages. This helps your audience understand the progress and journey of implementing the brand strategy.

Effective Call-To-Action

Conclude your presentation with a clear call to action. Your presentation should be able to guide the audience with actionable steps that will align with your brand.

Build a strong brand identity and measure your brand's success with our easy-to-follow guide on Brand Strategy Presentation . This resource will help you refine your approach and create a clear presentation that communicates your brand strategy effectively.

Related Presentations

Related slides, frequently asked questions.

Certainly! Access the presentation decks on Prezent's platform and seamlessly customize templates to meet your specific requirements. Tailor the text to incorporate company-specific information while adjusting language and tone to align with your unique company culture. Modify the slide deck by adding or removing slides to match the agenda of your meeting. Utilize the Slide Library to effortlessly replace existing slides with ones better suited to your content. Enhance your presentation further by aligning it with your brand using a simple, user-friendly interface. With just a few clicks, you can brand-align your presentation for a polished and professional look.

You have the flexibility to edit these Brand Strategy Presentation templates using either PowerPoint or Google Slides. Our templates are fully compatible with both platforms, offering you the convenience and versatility to customize the content and overall presentation according to your preferences. Whether you prefer the functionality of PowerPoint or the collaborative features of Google Slides, you can seamlessly edit and adapt the templates to meet your specific needs.

To access our resources, start by registering for a free trial with Prezent. Once our experts review your details, you'll receive your login credentials via the email address provided during registration. Your Prezent credentials open the door to a diverse collection of over 35,000 storyline-based decks, best practices-based presentation templates, and more for you to explore. Download the templates of your choice and easily customize them to suit your specific needs.

Yes, the Prezent platform is designed with in-built storylines that cater to a wide range of presentation needs. Whether you're creating a business pitch, a project update, a sales presentation, or any other type of presentation, Prezent provides a diverse library of storylines for varied business communication needs. These pre-designed storylines help streamline the content creation process and ensure that your presentations are not only visually appealing but also effectively convey your message.

By offering a variety of storylines, Prezent aims to simplify the presentation-making process, allowing users to choose templates that align with the specific goals and themes of their presentations.

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Brand Presentation templates

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20+ Brand Presentation Templates (For PPT, Keynote & More)

In the dynamic world of branding, the effectiveness of your presentation plays a critical role in determining the success of your brand strategy. Whether you’re a new startup looking to establish your identity or an existing business aiming to pivot or expand, a well-structured and engaging brand presentation can make all the difference. This post is designed to help you take your brand presentations to the next level, with a comprehensive collection of versatile presentation templates.

We’ve scoured the internet to bring you over 20 top-notch brand presentation templates suitable for various presentation platforms – from PowerPoint (PPT) to Keynote and beyond. These templates are designed to accentuate your brand’s unique features and help articulate your vision compellingly. They not only save you precious time but also ripple a more professional vibe to your audience.

Whether you are on a lookout for free or paid templates, this list has got you covered. Curated with care, these templates promise to deliver your brand narrative effectively, while ensuring your presentations never fail to impress. So, let’s dive in and explore these creative assets to master the art of presenting your brand.

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Agency Portfolio PPT

Bolo PPT Template

Analysiz Powerpoint

Ciri PPT Template

Clean Business PPT

The X Note Template

Vaselina brand presentation.

The Vaselina Brand Presentation is a meticulously designed asset offering an ultra-modern and professional layout. It features 20 unique designs, image placeholders, and numerous layout and text variations. Key assets include business guideline pages, easy customization, and full HD quality. This user-friendly presentation, created with Slidemaster, does not include preview images. Free support is provided for further convenience.

Nanase Brand Presentation

The Nanase Brand Presentation offers an ultra-modern, professionally designed template that’s built with painstaking attention to detail. This multipurpose offering can be utilised for various presentation needs—from business to branding. It boasts 35 unique layouts, easy image placeholders, and full customization including color changes. Its user-friendly design ensures you can create a professional, high-definition presentation with ease.

Consulting Brand PPT Template

Offered by a third party, the Consulting Brand PPT Template is a versatile tool for business presentations. Featuring 37 editable pages in a contemporary 16:9 aspect ratio and a professional blue theme, this template allows for easy customization. From drag-and-drop image insertion to editable charts and resizable graphics, it’s designed for total convenience. Please note, images from the demos are not included.

Branding – Presentation Template Bundle

The Branding – Presentation Template Bundle is a versatile tool that seamlessly integrates with PowerPoint, Keynote and Google Slides. It offers 90 unique custom slides with intuitive image placeholder functionality, making adding visuals to your presentation a breeze. With its theme colour options, you can customize your slides according to your preference or branding, ensuring your presentation is both impactful and professional.

Luminor Brand Presentation Keynote

The Luminor Brand Presentation Keynote template is a minimalistic yet creative solution for companies or individuals looking to showcase their projects. It comes with 23 unique slides, easy customization options, and supports a 16:9 screen ratio. The template offers features such as drag-and-drop image placement, free font use, and animated transitions. The pack includes the main .key file and a useful documentation PDF.

Yeloma – Branding Presentation

Yeloma – Branding Presentation Template Powerpoint is perfect for various purposes including business, fashion, or startups. It offers a clean, elegant look with a unique design ideal for enhancing your presentations. Its features encompass 31 total slides, full HD, free web fonts, and a professionally laid out, editable and resizable graphics. Remember to install necessary Google Fonts before use. The powerpoint file (ppt) is what you’ll receive; image and photo are not included.

Bara Brand Presentation

Bara Brand Presentation is a versatile, professional-quality asset boasting a modern and unique design. Offering 20 individual layouts, room for image placeholders, and a 1920X1080px ratio, this asset is crafted with Slidemaster for easy drag-and-drop customization. The package also provides various layout and text variations, business-guidelines pages, and free support, giving you the utmost versatility in your presentations.

Stint Creative Brand Presentation

Stint Creative Brand Presentation is a versatile, high-resolution template with a minimalist design perfectly tailored for fashion or lifestyle brands. This one-of-a-kind pitch template, filled with careful color choices, unique styles, and classy typefaces, offers an eye-catching on-screen or print display. It offers entirely customizable, modern slides with drag and drop image placeholders and plenty of useful features for your marketing and business strategies.

NO BRAND – Google Slides Presentation

The NO BRAND – Google Slides Presentation is a powerful, professional solution for creating presentations in just minutes, not hours. Boasting a striking, contemporary design, this template offers over 40 unique, fully responsive, wide-screen slides which are also easy to edit. It comes with pixel-accurate master slide options allowing drag-and-drop image upload for added efficiency. Note, images are not included due to Envato policy.

Luminor Brand Presentation for Powerpoint

The Luminor Brand Presentation for PowerPoint is a versatile, minimalist template perfect for businesses or personal projects. Tailored to exhibit and promote to potential clients or partners, this template features 23 unique slides, an easy drag-and-drop interface for images, and customizable animation and transitions. It includes a 16:9 screen ratio and a file documentation for ease of use.

Brand Guidelines Presentation

The Brand Guidelines Presentation Template is a dynamic, easy-to-use tool that effortlessly showcases your work and company profile in a sleek, modern design. The template includes customizable photo layouts, infographics, tables, vector icons and diagrams. It offers 24 slides and an image-change feature, all adaptable to both technical and non-technical users. This resource is compatible with Microsoft PowerPoint and can be used on both iMac and Windows systems.

Picolor Brand Presentation Template

The Picolor Brand Presentation Template is a versatile, professionally designed tool ideal for a variety of presentations, from business to branding. Crafted with precision and a keen attention to detail, the template includes 50 unique slides, customizable themes and colors, high-quality media placeholders, and a strong emphasis on typography. This user-friendly, HD template will make any presentation shine. Please note, preview images aren’t included.

Brand Guidelines Presentation Template

The Brand Guidelines Presentation Template is a versatile and professional tool for presenting your work or company profile. It boasts an array of features, including creative photo layouts, infographics, tables, and vector icons. This easy-to-use template, which comes in various formats for tech-savvy and non-tech users, elevates your presentation to the next level with its contemporary design and user-friendly, drag-and-drop editing system.

Brand Strategy Template

The AURA Brand Strategy Template is a modern, professionally designed PowerPoint presentation specifically tailored for creative portfolios or showcases. It boasts a range of features such as drag-and-drop photo replace, a customizable theme color, and 32 editable slides. The template, which is designed in a 16:9 format with a cool resolution of 1920 x 1080 pixels, incorporates minimalistic design with free fonts and resizable vector elements.

Brand Identity and Proposal Presentation

The Brand Identity Proposal is a versatile and professionally designed template perfect for brand development and promotion activities. You can easily tailor the template according to your needs, with all necessary files included for a swift set-up. The download comes with a web or screen size Brand Proposal template presentation and helpful tutorial files. Feel free to modify or retain its original design.

Brand Guide Lines Presentation

The Brand Guide Lines Presentation is a versatile and customizable asset, offering 50 editable pages catering to a 16:9 aspect ratio. With a size of 34×19 cm and a resolution of 1920×1080 px, it’s easy to update with simple drag and drop functionality. Please note, images used in the demo are not included.

Brand Manual PowerPoint Presentation

The Brand Manual PowerPoint Presentation Template is a versatile tool designed for a range of applications, such as corporate business presentations, company profiles, project proposals, digital marketing, and more. It features 30 editable slides, a 16:9 widescreen format, and a simple drag and drop interface. With recommended free web fonts, Master Slides basis, and easy picture placeholders, it’s built to be easily customizable according to your needs.

Brand Guidelines

The Brand Guideline Presentation Template is a easy-to-use, creative tool that allows you to professionally showcase your brand. With an appealing minimalist design, just add your logo, choose your brand colors, and select your typography. It features 28 unique slide formats, all with a 16:9 ratio and resizable vector elements. The template can be easily customized and exported in pdf or pptx format to present to clients.

Brand Strategy Presentation

The Brand Strategy Presentation Template is a minimalist design tool that allows you to effortlessly create a brand proposal for your client. Simply add your logo, images, brand colors and typography to get started. This flexible toolkit includes a full HD 16:9 ratio, 22 unique slides, reusable vector elements, and more. It can be customized and exported in PDF or PPTX formats.

Brand Guideline PPT

The Brand Guideline Presentation is an essential tool for establishing your brand identity. Designed with a minimalistic approach inspired by the classic Aesop brand, it allows you to easily insert your logos and images, and modify colors and typography. The template consists of various sections including a portfolio and resume, and features 25 unique slides, all vehicles for showcasing your brand. Microsoft Powerpoint compatible for effortless editing, this creative asset simplifies the task of brand guideline creation, leaving more time for you to focus on other aspects of your brand development.

Brand Keynote Guidelines

The Brand Keynote Guidelines is a user-friendly tool designed to streamline your branding work. It provides a customizable template where you can effortlessly input your logo and images, aptly define your brand colours and typography, and even comfortably manage your photography style. Essentially, it packs six sections complimented with 30 slides that are easily adjustable. A tool compatible with both Apple & Windows machines, promises a full HD experience while abolishing the need for any professional designing skills.

Brand Proposal Presentation

The Brand Proposal Presentation Template is a tool designed to simplify the creation of brand pitches. This plug and play template, which sports a minimal design inspired by the Aesop brand, allows easy incorporation and editing of logos, images, colour schemes, and typography. With sections such as ‘Special Service’, ‘Team Management’, and ‘Data Chart & Infographic’, this comprehensive template suits a variety of clients and can be easily exported as a pdf or pptx.

Brand Analysis and Business Template

The Brand Analysis and Business Template is a professionally designed PowerPoint template ideal for presenting brand guidelines. It features a clean, creative, and simple design with 25 unique slides, a master slide layout, theme color, and a full HD 16:9 ratio. All elements are resizable vectors and the template allows easy photo replacement, and color change to suit your brand aesthetic.

The Brand Guidelines Presentation is a versatile and easily-editable tool offered by a third-party. Included are a total of 22 slides, with resizable graphics and recommended free web-fonts based on Master Slides. The 16:9 wide screen ratio design includes picture placeholders and Google fonts. For your convenience, the package contains a Google Slide .PPTX file, and a Documentation File to simplify editing. Please note, images included in demonstration are not available in actual files.

Brand Strategy PowerPoint Presentation Template

The Brand Strategy PowerPoint Presentation Template is a resourceful tool, serving as an excellent choice for constructing eye-catching business presentations. Its unique and pristine layouts provide that sought-after professional touch, making it particularly fitting for brand strategy narratives. With 21 distinctive slides at your disposal, you can construct a comprehensive presentation to effectively encapsulate your brand's strategic plan.

This innovative template not only comes with an aesthetic appeal but also offers flexibility and ease-of-use. Its customization features make it suitable for any kind of business use, allowing you to tweak it according to your brand's requirements. It comes with a simple, yet modern design that helps you create an eloquent narrative without compromising on visual appeal.

The template's 21 master slides make content arrangement a breeze. In addition, you can effortlessly change colors according to your preference, ensuring your presentation correlates with your brand's color scheme. Its hi-definition widescreen format makes content more visually stimulating while the editable vector caters for any design adjustments needed. This package, truly, is a comprehensive solution for modern business presentations.

Details & Features

• 21 unique slides
• Fully customizable for any type of business usage
• Easy and unlimited color modifications
• 16:9 HD widescreen
• Utilizes free fonts
• Modern, simple, and clean design
• Editable vector shapes
• Drag and Drop Image Replace feature

Why We Like It

The Brand Strategy PowerPoint Presentation Template is a perfect fusion of style and functionality. We love its sophisticated design, which can effortlessly adapt to any brand's narrative. Its ease of customization, user-friendly features, and refreshing, modern aesthetics make crafting business presentations a less daunting task, a characteristic we genuinely admire.

Related Presentation Templates

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Brand Strategy Presentation Template w/ Example

Top 3 picks:.

Branding Resources:

The Brand Master Bundle

The Creative Suite Bundle

The Brand Strategy Guide

The Brand Story Guide

The Rich Designer Book

The Brand Guidelines Kit

The Brand Archetypes Course

The One-Page Style Guide

Branding tools:.

Pro A.I. Brand Strategist

Chat with Archetypes

Free Brand Name Generator

Free Tagline Generator

Deals for creatives:.

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In this article, i show you how to present the brand strategy to your team, or your clients. download and customize my brand strategy presentation template..

You’ve just run your first brand strategy workshop—hooray!

Now, you need to present the brand strategy, but where to start?

And what are the brand strategy deliverables? Well, the presentation certainly is!

In this article, I show you how I presented the brand strategy to one of my recent clients, Periti Digital .

So if you’re looking for inspiration when creating a presentation deck for your  team or your client, I hope you’ll find it useful.

So if you’re looking for inspiration when presenting your brand strategy to the team or your client, I hope you’ll find it useful.

Brand Strategy Presentation Elements:

• Purpose statement
• Vision statement
• Core values
• Audience persona
• Positioning statement
• Marketing goals
• Brand personality
• Tone of voice
• Tagline/slogan options

A strong brand strategy helps a company stand out in the market and build a lasting relationship with its customers.

Here are the 9 key elements that should be included in a brand strategy presentation:

1. Purpose statement

First, you need to present the brand’s purpose or mission statement, since these two are at the core of your brand strategy.

A purpose statement defines the reason for a brand's existence beyond just making a profit.

It should be a meaningful and inspiring statement that resonates with the brand's target audience.

2. Vision statement

The next slides of your presentation should definitely include the brand’s vision statement.

A vision statement outlines the brand's long-term goals and aspirations.

It should be aspirational and able to motivate the team to work towards a common goal.

3. Core values

Another very important element to include in your presentation is the brand’s core values.

Core values are the guiding principles that shape a brand's decisions and actions.

They should be authentic and meaningful to the brand and its audience.

4. Audience persona

No brand exists without its customers, so you will have to describe them as well somewhere in your presentation.

An audience persona is a fictional representation of the brand's ideal customer.

It should include demographic information, goals, motivations, and pain points.

5. Positioning statement

Another very important part of any brand strategy is the positioning statement—it must be clear and concise.

A positioning statement defines how a brand is unique and different from its competitors in the minds of its target audience.

Your positioning statement should be clear, concise, and memorable.

6. Marketing goals

I like to include a list of marketing goals aka brand touch-points, just so that there’s clarity as to the scope of work for the next phase—brand identity design.

Marketing goals aka. Brand touchpoints are the various points of interaction that a customer has with a brand.

They could be physical (like a store or product packaging) or digital (like a website or social media presence).

7. Brand personality

An important part of any brand is also its personality—it can’t be overlooked.

The brand personality is the character or essence of a brand—I like write it in the form of a “We love X, we hate Y” statement.

It should be consistent across all touchpoints and reflect the values and goals of the brand.

8. Tone of voice

You brand voice is yet another crucial element that every brand strategy deck should include.

The tone of voice is the way in which a brand communicates with its audience.

It should be appropriate for the brand and its target audience, and should be consistent across all touchpoints.

9. Tagline/slogan options

And last but not least, I like to propose one main tagline with a few slogan options.

A tagline or slogan is a short, memorable phrase that sums up the essence of a brand.

It should be catchy and easy to remember and should align with the brand's purpose, vision, and values.

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In summary, a brand strategy presentation should include:

• A clear and compelling purpose statement
• An inspiring vision statement
• Authentic core values
• A well-defined audience persona
• A unique positioning statement
• A comprehensive list of brand touchpoints
• A consistent brand personality
• An appropriate tone of voice
• And a catchy tagline/slogan options

Together, these elements will help a brand stand out in the market and build a strong, lasting relationship with its customers.

By the way, you get my template with the purchase of my premium brand strategy guide .

The template comes in a variety of Adobe files, along with  Google Slides, PPT, Keynote, and even Canva!

However, if you don’t have your brand strategy done just yet—then don’t forget to check out the free brand strategy guide on my blog.

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I'm a branding expert and graphic designer based in NY. I specialize in the development of brands: brand strategy, identity & web design. Need help with your project?— Get in touch

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Brand Strategy PowerPoint Templates For Presentations:

The Brand Strategy PowerPoint templates go beyond traditional static slides to make your professional presentations stand out. Given the sleek design and customized features, they can be used as PowerPoint as well as  Google Slides templates . Inculcated with visually appealing unique and creative designs, the templates will double your presentation value in front of your audience. You can browse through a vast library of Brand Strategy Google Slides templates,  PowerPoint themes  and  backgrounds  to stand out in your next presentation.

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What is a brand strategy powerpoint template.

A Brand Strategy PowerPoint template is a ready-made presentation template that provides a structured framework for creating professional Brand Strategy presentations. The Brand Strategy PPT presentation template includes design elements, layouts, and fonts that you can customize to fit your content and brand.

How To Choose The Best Brand Strategy Presentation Templates?

Keep the following points in mind while choosing a Brand Strategy Presentation template for PowerPoint (PPT) or Google Slides:

• Understand your presentation goals and objectives.
• Make sure the Brand Strategy template aligns with your visual needs and appeal.
• Ensure the template is versatile enough to adapt to various types of content.
• Ensure the template is easily customizable.

Are Brand Strategy PowerPoint Templates Compatible With Google Slides?

Yes, all our Brand Strategy presentation templates are compatible and can be used as Brand Strategy Google Slides templates.

What Are The Advantages Of Brand Strategy Presentation Templates?

Brand Strategy PPT presentation templates can be beneficial because they:

• Add multiple visual and aesthetic layers to your slides.
• Ensure that complex information, insights and data is presented in a simplistic way.
• Enhance the overall visual appeal of the content.
• Save you a lot of time as you don’t have to start editing from scratch.
• Improve the professional outlook of your presentation.

Can I Edit The Elements In Brand Strategy PowerPoint Templates?

Yes, our Brand Strategy PowerPoint and Google Slides templates are fully editable. You can easily modify the individual elements including icons, fonts, colors, etc. while making your presentations using  professional PowerPoint templates .

How To Download Brand Strategy PowerPoint Templates For Presentations?

To download Brand Strategy presentation templates, you can follow these steps:

• Select the resolution (16*9 or 4*3).
• Select the format you want to download the Brand Strategy template in (Google Slides or PowerPoint).
• Make the payment (SlideUpLift has a collection of paid as well as free Brand Strategy PowerPoint templates).
• You can download the file or open it in Google Slides.

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Top 10 Brand Plan Templates with Samples and Examples

Kavesh Malhotra

Your brand is what people say about you when you are not in the room.

                                                                                                       -Jeff Bezos, executive chairman of Amazon, has said. 

Branding is how you communicate your unique selling proposition to your customers, which helps build customer loyalty, increase brand recognition, and ultimately drive revenue. Without a brand, businesses are anchorless. A brand plan is a comprehensive blueprint that outlines how you will create, develop, and maintain your brand.

This blog discusses how a brand plan template plays a crucial role in any organization and offers you templates to conceptualize and share the same with your stakeholders. Downloading the top 10 brand plan templates that SlideTeam offers after years of research and expert-curation can help you fulfill your brand goals.

Before we go to our templates, here are four principles that guide the development and identity of a blog. 

Brand Strategy and Management

Effective brand strategy and management help create and maintain a strong brand identity, which differentiates successful businesses from the rest. A well-designed brand plan deck incorporates elements of branding, such as brand positioning, messaging, logo design, brand voice, and tone. It helps align marketing, sales, and product development functions and sets objectives that the operations and finance teams need to support.

Brand Plan Elements

A brand plan includes mission, vision, values, target audience, messaging, brand personality, competitive analysis, and market positioning. These elements create a consistent and compelling brand identity that resonates with your target audience, ‘long after you have left the room’, as Bezos says. 

Brand Plan Strategies

A brand plan strategy layout helps create a long-term roadmap that outlines your brand goals, initiatives, and metrics for success. Effective brand plan strategies include an analysis of your target audience, competitors, and market trends and help create a unique brand proposition that differentiates you from competitors.

Brand Plan Model

A brand plan model is a visual representation of your brand plan that helps communicate your brand strategy to your team and stakeholders. It includes elements such as brand positioning, messaging, personality, competitive analysis, and market positioning.

Now, the templates that SlideTeam offers is unique. The 100% customizable nature of the templates provides you with the flexibility to edit your presentations. The content-ready slides give you the much-needed structure.  

Choose from our Top 10 Brand Plan Templates now!

Template1: brand plan strategies ppt sample file.

This PPT layout focuses on Brand Plan Strategies. It contains sections that cover aspects of a brand plan strategy, such as:

• Company mission statement
• Brand position statement
• USP and brand characteristics
• Tagline, Tone, and pitch
• Why Choose us.

While discussed in detail, the above factors point to related elements like market research, target audience analysis, competitive analysis, brand positioning, and messaging. Professionals should download this deck to create comprehensive brand planning and strategy meeting presentations.

Download Now!

Template 2: Brand Plan Elements PPT Ideas

This link leads to a PowerPoint presentation template that focuses on the critical elements of a brand plan. The template includes brand strategy, identity, design, trust, value, marketing and advertising, messaging, positioning, and equity sections. Professionals need to download it to create presentations that provide an overview of a brand plan, its components, and its interdependencies.

Template 3: Brand Plan Steps PPT Sample

This layout outlines the step-by-step guide to creating an effective brand plan. It includes sections starting from overall strategizing, budgeting, and targeting your customer base to developing positioning strategies, analyzing target groups, and working on logos and taglines. The sections highlight the following components:

• Brand vision
• Brand positioning
• Brand Identity development,
• Brand Messaging
• Competitive analysis, and 
• Brand Launch

Professionals can download it to create presentations guiding their audience through brand planning.

Template 4: Brand Plan Consulting PPT Icon

This PPT bundle focuses on brand plan consulting. This template includes diagrams that help in creating a visually-appealing brand plan presentation. It includes sections on market analysis, competitive strategy, business strategy, and marketing plan combined with advertising and designing approaches such as digital marketing, traditional marketing, product design, branding, and visual design. Download it to create presentations that showcase your brand plan consulting services and expertise.

Template 5: Brand Plan Model PPT Inspiration

This presentation template provides a model for creating a brand plan. It showcases a visual representation of your brand plan, including all essential branding elements, such as gathering data, pivot points, developing brand identity, positioning, marketing platforms, and competitive analysis. Download this professional deck and use it to create presentations that illustrate your approach to creating a brand plan.

Template 6: Brand Plan Structure PPT Slide Styles

This is a set of yet another visually appealing slides that help outline a brand plan's structure. It includes sections such as positioning on the right platforms, enhancing customer and product services, churning out possibilities, understanding demand and supply, and other related components. Product heads and marketing Professionals can download it to create presentations that comprehensively explains and represents a brand plan and its components.

Template 7: Brand Plan Strategy Marketing Plan PPT Samples

This deck includes a slide that helps create an effective brand plan strategy. It depicts a brand strategy that revolves around brand research, value, plan, and position. The template consists of related sections on situation assessment, market analysis, propagation analysis, brand personality, value culture, mode, management, and more. Download this all-inclusive layout to create presentations integrating brand and marketing planning into a comprehensive strategy.

Template 8: Our Creative Agency Brand Planning Branding Pitch Deck

This template is designed for creative agencies to create an impressive and visually appealing branding pitch deck. It includes phases such as discovery and planning, creation, implementation, and evaluation and improvement. The stages encapsulate the following elements alongside digital marketing strategy and digital tactics:

• Brand Strategy:  It includes components that come under brand discovery and platforms.
• Brand assets: It highlights brand standards and guidelines.
• Mapping: It consists of all such elements that are related to ongoing brand strategy.  

Overall, this layout is for introducing the agency, showcasing its portfolio, discussing its creative process, outlining its branding services, and providing case studies of its successful branding campaigns. The deck also includes slides for discussing the client’s brand identity, target audience, competitors, and how the agency plans to develop a branding strategy that aligns with the client's goals. Creative agency professionals can download it to create presentations that showcase their brand planning and branding services and their ability to develop effective pitch decks.

Template 9: Brand Planning Process in A Four-Step Quadrant Diagram

This template provides a four-step quadrant diagram to illustrate the brand planning process. The four quadrants include brand analysis, brand strategy, brand execution, and brand measurement. Each quadrant encapsulates a set of subtopics that guide users through the planning process, such as analyzing the market, defining the brand's personality and values, developing marketing campaigns, and measuring the success of the branding efforts. This preset can be used by marketing teams, brand managers, or consultants to create a comprehensive and structured brand plan.

Template 10: Brand Planning and Marketing Strategies for Organization

Our last presentation layout in this series provides a comprehensive overview of organizations' brand planning and marketing strategies. It includes a three-step process highlighting the importance of brand planning, the components of a successful marketing strategy, and the process of identifying target customers. The template also includes sub-points on the above method for analyzing the market, defining the target audience, creating a unique selling proposition, and developing marketing campaigns across channels. This template is ideal for organizations developing a brand plan that includes marketing strategies as well.

BRANDS CREATE RECALL

By following a systematic approach to brand planning, organizations can align their brand and business objectives, differentiate themselves from their core competitors, and build long-term customer loyalty. The resources available, including templates, diagrams, and pitch decks, can help businesses plan and execute their brand strategies effectively. 

Ultimately, a well-executed brand plan can drive growth, increase revenue, and provide a significant competitive advantage in the market. To learn more about brand framework templates, visit SlideTeam’s blog on brand frameworks here .

FAQs on Brand Plan

What is a brand plan.

A brand plan is a document that outlines a company’s overall brand strategy, including its goals, target audience, messaging, and tactics to achieve those goals. It is a roadmap for how a company wants to present itself to the world and is essential to effective brand management. A brand plan sets the direction for all brand-related activities, ensuring that efforts are aligned to achieving the same objectives.

What is included in a brand plan?

A brand plan starts with a comprehensive market analysis, competition, and target audience. It then defines the brand’s positioning and messaging. The plan also includes a list of brand plan elements, such as brand promise, brand personality, and brand voice, which are used to convey the brand’s identity consistently. Additionally, a brand plan includes a roadmap for implementing the brand strategy, including specific tactics, timelines, and budgets.

How do you write a brand plan?

To write an effective brand plan:

• Start by thoroughly analyzing the market, competition, and target audience.
• Define the brand's positioning and messaging, including brand plan consulting to ensure alignment with the company's overall goals and objectives.
• Develop a list of brand plan elements, such as the brand promise, personality, and voice, to guide all brand-related activities.
• Create a roadmap for implementing the brand strategy, including specific tactics, timelines, and budgets.
• Ensure that all brand-related activities are tracked and measured, so you can adjust in real-time to achieve your goals.

Related posts:

• Top 10 Social Media Campaign Templates with Samples and Examples
• Must-Have Online Branding Templates with Samples and Examples
• An All-Encompassing Guide to Business Management (Best Templates Included)
• 10 Mistakes That Cost Marketing Managers Their Customer Base (And Top PowerPoint Templates That Can Help Fix Them)

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