speech writing basics

Speechwriting 101: Writing an Effective Speech

Whether you are a communications pro or a human resources executive, the time will come when you will need to write a speech for yourself or someone else.  when that time comes, your career may depend on your success..

J. Lyman MacInnis, a corporate coach,  Toronto Star  columnist, accounting executive and author of  “ The Elements of Great Public Speaking ,”  has seen careers stalled – even damaged – by a failure to communicate messages effectively before groups of people. On the flip side, solid speechwriting skills can help launch and sustain a successful career.  What you need are forethought and methodical preparation.

Know Your Audience

Learn as much as possible about the audience and the event.  This will help you target the insights, experience or knowledge you have that this group wants or needs:

• Why has the audience been brought together?
• What do the members of the audience have in common?
• How big an audience will it be?
• What do they know, and what do they need to know?
• Do they expect discussion about a specific subject and, if so, what?
• What is the audience’s attitude and knowledge about the subject of your talk?
• What is their attitude toward you as the speaker?
• Why are they interested in your topic?

Choose Your Core Message

If the core message is on target, you can do other things wrong. But if the message is wrong, it doesn’t matter what you put around it.  To write the most effective speech, you should have significant knowledge about your topic, sincerely care about it and be eager to talk about it.  Focus on a message that is relevant to the target audience, and remember: an audience wants opinion. If you offer too little substance, your audience will label you a lightweight.  If you offer too many ideas, you make it difficult for them to know what’s important to you.

Research and Organize

Research until you drop.  This is where you pick up the information, connect the ideas and arrive at the insights that make your talk fresh.  You’ll have an easier time if you gather far more information than you need.  Arrange your research and notes into general categories and leave space between them. Then go back and rearrange. Fit related pieces together like a puzzle.

Develop Structure to Deliver Your Message

First, consider whether your goal is to inform, persuade, motivate or entertain.  Then outline your speech and fill in the details:

• Introduction – The early minutes of a talk are important to establish your credibility and likeability.  Personal anecdotes often work well to get things started.  This is also where you’ll outline your main points.
• Body – Get to the issues you’re there to address, limiting them to five points at most.  Then bolster those few points with illustrations, evidence and anecdotes.  Be passionate: your conviction can be as persuasive as the appeal of your ideas.
• Conclusion – Wrap up with feeling as well as fact. End with something upbeat that will inspire your listeners.

You want to leave the audience exhilarated, not drained. In our fast-paced age, 20-25 minutes is about as long as anyone will listen attentively to a speech. As you write and edit your speech, the general rule is to allow about 90 seconds for every double-spaced page of copy.

Spice it Up

Once you have the basic structure of your speech, it’s time to add variety and interest.  Giving an audience exactly what it expects is like passing out sleeping pills. Remember that a speech is more like conversation than formal writing.  Its phrasing is loose – but without the extremes of slang, the incomplete thoughts, the interruptions that flavor everyday speech.

• Give it rhythm. A good speech has pacing.
• Vary the sentence structure. Use short sentences. Use occasional long ones to keep the audience alert. Fragments are fine if used sparingly and for emphasis.
• Use the active voice and avoid passive sentences. Active forms of speech make your sentences more powerful.
• Repeat key words and points. Besides helping your audience remember something, repetition builds greater awareness of central points or the main theme.
• Ask rhetorical questions in a way that attracts your listeners’ attention.
• Personal experiences and anecdotes help bolster your points and help you connect with the audience.
• Use quotes. Good quotes work on several levels, forcing the audience to think. Make sure quotes are clearly attributed and said by someone your audience will probably recognize.

Be sure to use all of these devices sparingly in your speeches. If overused, the speech becomes exaggerated. Used with care, they will work well to move the speech along and help you deliver your message in an interesting, compelling way.

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How to write a good speech in 7 steps

By:  Susan Dugdale  

- an easily followed format for writing a great speech

Did you know writing a speech doesn't have be an anxious, nail biting experience?

Unsure? Don't be.

You may have lived with the idea you were never good with words for a long time. Or perhaps giving speeches at school brought you out in cold sweats.

However learning how to write a speech is relatively straight forward when you learn to write out loud.

And that's the journey I am offering to take you on: step by step.

To learn quickly, go slow

Take all the time you need. This speech writing format has 7 steps, each building on the next.

Walk, rather than run, your way through all of them. Don't be tempted to rush. Familiarize yourself with the ideas. Try them out.

I know there are well-advertised short cuts and promises of 'write a speech in 5 minutes'. However in reality they only truly work for somebody who already has the basic foundations of speech writing in place.

The foundation of good speech writing 

These steps are the backbone of sound speech preparation. Learn and follow them well at the outset and yes, given more experience and practice you could probably flick something together quickly. Like any skill, the more it's used, the easier it gets.

In the meantime...

Step 1: Begin with a speech overview or outline

Are you in a hurry? Without time to read a whole page? Grab ... The Quick How to Write a Speech Checklist And come back to get the details later.

• WHO you are writing your speech for (your target audience)
• WHY you are preparing this speech. What's the main purpose of your speech? Is it to inform or tell your audience about something? To teach them a new skill or demonstrate something? To persuade or to entertain? (See 4 types of speeches: informative, demonstrative, persuasive and special occasion or entertaining for more.) What do you want them to think, feel or do as a result of listening the speech?
• WHAT your speech is going to be about (its topic) - You'll want to have thought through your main points and have ranked them in order of importance. And have sorted the supporting research you need to make those points effectively.
• HOW much time you have for your speech eg. 3 minutes, 5 minutes... The amount of time you've been allocated dictates how much content you need. If you're unsure check this page: how many words per minute in a speech: a quick reference guide . You'll find estimates of the number of words required for 1 - 10 minute speeches by slow, medium and fast talkers.

Use an outline

The best way to make sure you deliver an effective speech is to start by carefully completing a speech outline covering the essentials: WHO, WHY, WHAT and HOW.

Beginning to write without thinking your speech through is a bit like heading off on a journey not knowing why you're traveling or where you're going to end up. You can find yourself lost in a deep, dark, murky muddle of ideas very quickly!

Pulling together a speech overview or outline is a much safer option. It's the map you'll follow to get where you want to go.

Get a blank speech outline template to complete

Click the link to find out a whole lot more about preparing a speech outline . ☺ You'll also find a free printable blank speech outline template.  I recommend using it!

Understanding speech construction

Before you begin to write, using your completed outline as a guide, let's briefly look at what you're aiming to prepare.

• an opening or introduction
• the body where the bulk of the information is given
• and an ending (or summary).

Imagine your speech as a sandwich

If you think of a speech as a sandwich you'll get the idea.

The opening and ending are the slices of bread holding the filling (the major points or the body of your speech) together.

You can build yourself a simple sandwich with one filling (one big idea) or you could go gourmet and add up to three or, even five. The choice is yours.

But whatever you choose to serve, as a good cook, you need to consider who is going to eat it! And that's your audience.

So let's find out who they are before we do anything else. 

Step 2: Know who you are talking to

Understanding your audience.

Did you know a  good speech is never written from the speaker's point of view?  ( If you need to know more about why check out this page on  building rapport .)

Begin with the most important idea/point on your outline.

Consider HOW you can explain (show, tell) that to your audience in the most effective way for them to easily understand it.   

Writing from the audience's point of view

To help you write from an audience point of view, it's a good idea to identify either a real person or the type of person who is most likely to be listening to you.

Make sure you select someone who represents the "majority" of the people who will be in your audience. That is they are neither struggling to comprehend you at the bottom of your scale or light-years ahead at the top.

Now imagine they are sitting next to you eagerly waiting to hear what you're going to say. Give them a name, for example, Joe, to help make them real.

Ask yourself

• How do I need to tailor my information to meet Joe's needs? For example, do you tell personal stories to illustrate your main points? Absolutely! Yes. This is a very powerful technique. (Click storytelling in speeches to find out more.)
• What type or level of language is right for Joe as well as my topic? For example, if I use jargon (activity, industry or profession specific vocabulary) will it be understood?

Step 3: Writing as you speak

Writing oral language.

Write down what you want to say about your first main point as if you were talking directly to Joe.

If it helps, say it all out loud before you write it down and/or record it.

Use the information below as a guide

(Click to download The Characteristics of Spoken Language  as a pdf.) 

You do not have to write absolutely everything you're going to say down * but you do need to write down, or outline, the sequence of ideas to ensure they are logical and easily followed.

Remember too, to explain or illustrate your point with examples from your research. 

( * Tip: If this is your first speech the safety net of having everything written down could be just what you need. It's easier to recover from a patch of jitters when you have a word by word manuscript than if you have either none, or a bare outline. Your call!)

Step 4: Checking tone and language

The focus of this step is re-working what you've done in Step 2 and 3.

You identified who you were talking to (Step 2) and in Step 3, wrote up your first main point.  Is it right? Have you made yourself clear?  Check it.

How well you complete this step depends on how well you understand the needs of the people who are going to listen to your speech.

Please do not assume because you know what you're talking about the person (Joe) you've chosen to represent your audience will too. Joe is not a mind-reader!

How to check what you've prepared

• Check the "tone" of your language . Is it right for the occasion, subject matter and your audience?
• Check the length of your sentences. You need short sentences. If they're too long or complicated you risk losing your listeners.

Check for jargon too. These are industry, activity or group exclusive words.

For instance take the phrase: authentic learning . This comes from teaching and refers to connecting lessons to the daily life of students. Authentic learning is learning that is relevant and meaningful for students. If you're not a teacher you may not understand the phrase.

The use of any vocabulary requiring insider knowledge needs to be thought through from the audience perspective. Jargon can close people out.

• Read what you've written out loud. If it flows naturally, in a logical manner, continue the process with your next main idea. If it doesn't, rework.

We use whole sentences and part ones, and we mix them up with asides or appeals e.g. "Did you get that? Of course you did. Right...Let's move it along. I was saying ..."

Click for more about the differences between spoken and written language .

And now repeat the process

Repeat this process for the remainder of your main ideas.

Because you've done the first one carefully, the rest should follow fairly easily.

Step 5: Use transitions

Providing links or transitions between main ideas.

Between each of your main ideas you need to provide a bridge or pathway for your audience. The clearer the pathway or bridge, the easier it is for them to make the transition from one idea to the next.

If your speech contains more than three main ideas and each is building on the last, then consider using a "catch-up" or summary as part of your transitions.

Is your speech being evaluated? Find out exactly what aspects you're being assessed on using this standard speech evaluation form

Link/transition examples

A link can be as simple as:

"We've explored one scenario for the ending of Block Buster 111, but let's consider another. This time..."

What follows this transition is the introduction of Main Idea Two.

Here's a summarizing link/transition example:

"We've ended Blockbuster 111 four ways so far. In the first, everybody died. In the second, everybody died BUT their ghosts remained to haunt the area. In the third, one villain died. His partner reformed and after a fight-out with the hero, they both strode off into the sunset, friends forever. In the fourth, the hero dies in a major battle but is reborn sometime in the future.

And now what about one more? What if nobody died? The fifth possibility..."

Go back through your main ideas checking the links. Remember Joe as you go. Try each transition or link out loud and really listen to yourself. Is it obvious? Easily followed?

Keep them if they are clear and concise.

For more about transitions (with examples) see Andrew Dlugan's excellent article, Speech Transitions: Magical words and Phrases .

Step 6: The end of your speech

The ideal ending is highly memorable . You want it to live on in the minds of your listeners long after your speech is finished. Often it combines a call to action with a summary of major points.

Example speech endings

Example 1: The desired outcome of a speech persuading people to vote for you in an upcoming election is that they get out there on voting day and do so. You can help that outcome along by calling them to register their support by signing a prepared pledge statement as they leave.

"We're agreed we want change. You can help us give it to you by signing this pledge statement as you leave. Be part of the change you want to see!

Example 2: The desired outcome is increased sales figures. The call to action is made urgent with the introduction of time specific incentives.

"You have three weeks from the time you leave this hall to make that dream family holiday in New Zealand yours. Can you do it? Will you do it? The kids will love it. Your wife will love it. Do it now!"

How to figure out the right call to action

A clue for working out what the most appropriate call to action might be, is to go back to your original purpose for giving the speech.

• Was it to motivate or inspire?
• Was it to persuade to a particular point of view?
• Was it to share specialist information?
• Was it to celebrate a person, a place, time or event?

Ask yourself what you want people to do as a result of having listened to your speech.

For more about ending speeches

Visit this page for more about how to end a speech effectively . You'll find two additional types of speech endings with examples.

Write and test

Write your ending and test it out loud. Try it out on a friend, or two. Is it good? Does it work?

Step 7: The introduction

Once you've got the filling (main ideas) the linking and the ending in place, it's time to focus on the introduction.

The introduction comes last as it's the most important part of your speech. This is the bit that either has people sitting up alert or slumped and waiting for you to end. It's the tone setter!

What makes a great speech opening?

Ideally you want an opening that makes listening to you the only thing the 'Joes' in the audience want to do.

You want them to forget they're hungry or that their chair is hard or that their bills need paying.

The way to do that is to capture their interest straight away. You do this with a "hook".

Hooks to catch your audience's attention

Hooks come in as many forms as there are speeches and audiences. Your task is work out what specific hook is needed to catch your audience.

Go back to the purpose. Why are you giving this speech?

Once you have your answer, consider your call to action. What do you want the audience to do, and, or take away, as a result of listening to you?

Next think about the imaginary or real person you wrote for when you were focusing on your main ideas.

Choosing the best hook

• Is it humor?
• Would shock tactics work?
• Is it a rhetorical question?
• Is it formality or informality?
• Is it an outline or overview of what you're going to cover, including the call to action?
• Or is it a mix of all these elements?

A hook example

Here's an example from a fictional political speech. The speaker is lobbying for votes. His audience are predominately workers whose future's are not secure.

"How's your imagination this morning? Good? (Pause for response from audience) Great, I'm glad. Because we're going to put it to work starting right now.

I want you to see your future. What does it look like? Are you happy? Is everything as you want it to be? No? Let's change that. We could do it. And we could do it today.

At the end of this speech you're going to be given the opportunity to change your world, for a better one ...

No, I'm not a magician. Or a simpleton with big ideas and precious little commonsense. I'm an ordinary man, just like you. And I have a plan to share!"

And then our speaker is off into his main points supported by examples. The end, which he has already foreshadowed in his opening, is the call to vote for him.

Prepare several hooks

Experiment with several openings until you've found the one that serves your audience, your subject matter and your purpose best.

For many more examples of speech openings go to: how to write a speech introduction . You'll find 12 of the very best ways to start a speech.

That completes the initial seven steps towards writing your speech. If you've followed them all the way through, congratulations, you now have the text of your speech!

Although you might have the words, you're still a couple of steps away from being ready to deliver them. Both of them are essential if you want the very best outcome possible. They are below. Please take them.

Step 8: Checking content and timing

This step pulls everything together.

Check once, check twice, check three times & then once more!

Go through your speech really carefully.

On the first read through check you've got your main points in their correct order with supporting material, plus an effective introduction and ending.

On the second read through check the linking passages or transitions making sure they are clear and easily followed.

On the third reading check your sentence structure, language use and tone.

Double, triple check the timing

Now go though once more.

This time read it aloud slowly and time yourself.

If it's too long for the time allowance you've been given make the necessary cuts.

Start by looking at your examples rather than the main ideas themselves. If you've used several examples to illustrate one principal idea, cut the least important out.

Also look to see if you've repeated yourself unnecessarily or, gone off track. If it's not relevant, cut it.

Repeat the process, condensing until your speech fits the required length, preferably coming in just under your time limit.

You can also find out how approximately long it will take you to say the words you have by using this very handy words to minutes converter . It's an excellent tool, one I frequently use. While it can't give you a precise time, it does provide a reasonable estimate.

Step 9: Rehearsing your speech

And NOW you are finished with writing the speech, and are ready for REHEARSAL .

Please don't be tempted to skip this step. It is not an extra thrown in for good measure. It's essential.

The "not-so-secret" secret of successful speeches combines good writing with practice, practice and then, practicing some more.

Go to how to practice public speaking and you'll find rehearsal techniques and suggestions to boost your speech delivery from ordinary to extraordinary.

The Quick How to Write a Speech Checklist

Before you begin writing you need:.

• Your speech OUTLINE with your main ideas ranked in the order you're going to present them. (If you haven't done one complete this 4 step sample speech outline . It will make the writing process much easier.)
• Your RESEARCH
• You also need to know WHO you're speaking to, the PURPOSE of the speech and HOW long you're speaking for

The basic format

• the body where you present your main ideas

Split your time allowance so that you spend approximately 70% on the body and 15% each on the introduction and ending.

How to write the speech

• Write your main ideas out incorporating your examples and research
• Link them together making sure each flows in a smooth, logical progression
• Write your ending, summarizing your main ideas briefly and end with a call for action
• Write your introduction considering the 'hook' you're going to use to get your audience listening
• An often quoted saying to explain the process is: Tell them what you're going to tell them (Introduction) Tell them (Body of your speech - the main ideas plus examples) Tell them what you told them (The ending)

TEST before presenting. Read aloud several times to check the flow of material, the suitability of language and the timing.

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How to write a speech that your audience remembers

Whether in a work meeting or at an investor panel, you might give a speech at some point. And no matter how excited you are about the opportunity, the experience can be nerve-wracking . 

But feeling butterflies doesn’t mean you can’t give a great speech. With the proper preparation and a clear outline, apprehensive public speakers and natural wordsmiths alike can write and present a compelling message. Here’s how to write a good speech you’ll be proud to deliver.

What is good speech writing?

Good speech writing is the art of crafting words and ideas into a compelling, coherent, and memorable message that resonates with the audience. Here are some key elements of great speech writing:

• It begins with clearly understanding the speech's purpose and the audience it seeks to engage. 
• A well-written speech clearly conveys its central message, ensuring that the audience understands and retains the key points. 
• It is structured thoughtfully, with a captivating opening, a well-organized body, and a conclusion that reinforces the main message. 
• Good speech writing embraces the power of engaging content, weaving in stories, examples, and relatable anecdotes to connect with the audience on both intellectual and emotional levels. 

Ultimately, it is the combination of these elements, along with the authenticity and delivery of the speaker , that transforms words on a page into a powerful and impactful spoken narrative.

What makes a good speech?

A great speech includes several key qualities, but three fundamental elements make a speech truly effective:

Clarity and purpose

Remembering the audience, cohesive structure.

While other important factors make a speech a home run, these three elements are essential for writing an effective speech.

The main elements of a good speech

The main elements of a speech typically include:

• Introduction: The introduction sets the stage for your speech and grabs the audience's attention. It should include a hook or attention-grabbing opening, introduce the topic, and provide an overview of what will be covered.
• Opening/captivating statement: This is a strong statement that immediately engages the audience and creates curiosity about the speech topics.
• Thesis statement/central idea: The thesis statement or central idea is a concise statement that summarizes the main point or argument of your speech. It serves as a roadmap for the audience to understand what your speech is about.
• Body: The body of the speech is where you elaborate on your main points or arguments. Each point is typically supported by evidence, examples, statistics, or anecdotes. The body should be organized logically and coherently, with smooth transitions between the main points.
• Supporting evidence: This includes facts, data, research findings, expert opinions, or personal stories that support and strengthen your main points. Well-chosen and credible evidence enhances the persuasive power of your speech.
• Transitions: Transitions are phrases or statements that connect different parts of your speech, guiding the audience from one idea to the next. Effective transitions signal the shifts in topics or ideas and help maintain a smooth flow throughout the speech.
• Counterarguments and rebuttals (if applicable): If your speech involves addressing opposing viewpoints or counterarguments, you should acknowledge and address them. Presenting counterarguments makes your speech more persuasive and demonstrates critical thinking.
• Conclusion: The conclusion is the final part of your speech and should bring your message to a satisfying close. Summarize your main points, restate your thesis statement, and leave the audience with a memorable closing thought or call to action.
• Closing statement: This is the final statement that leaves a lasting impression and reinforces the main message of your speech. It can be a call to action, a thought-provoking question, a powerful quote, or a memorable anecdote.
• Delivery and presentation: How you deliver your speech is also an essential element to consider. Pay attention to your tone, body language, eye contact , voice modulation, and timing. Practice and rehearse your speech, and try using the 7-38-55 rule to ensure confident and effective delivery.

While the order and emphasis of these elements may vary depending on the type of speech and audience, these elements provide a framework for organizing and delivering a successful speech.

How to structure a good speech

You know what message you want to transmit, who you’re delivering it to, and even how you want to say it. But you need to know how to start, develop, and close a speech before writing it. 

Think of a speech like an essay. It should have an introduction, conclusion, and body sections in between. This places ideas in a logical order that the audience can better understand and follow them. Learning how to make a speech with an outline gives your storytelling the scaffolding it needs to get its point across.

Here’s a general speech structure to guide your writing process:

• Explanation 1
• Explanation 2
• Explanation 3

How to write a compelling speech opener

Some research shows that engaged audiences pay attention for only 15 to 20 minutes at a time. Other estimates are even lower, citing that people stop listening intently in fewer than 10 minutes . If you make a good first impression at the beginning of your speech, you have a better chance of interesting your audience through the middle when attention spans fade. 

Implementing the INTRO model can help grab and keep your audience’s attention as soon as you start speaking. This acronym stands for interest, need, timing, roadmap, and objectives, and it represents the key points you should hit in an opening. 

Here’s what to include for each of these points: 

• Interest : Introduce yourself or your topic concisely and speak with confidence . Write a compelling opening statement using relevant data or an anecdote that the audience can relate to.
• Needs : The audience is listening to you because they have something to learn. If you’re pitching a new app idea to a panel of investors, those potential partners want to discover more about your product and what they can earn from it. Read the room and gently remind them of the purpose of your speech. 
• Timing : When appropriate, let your audience know how long you’ll speak. This lets listeners set expectations and keep tabs on their own attention span. If a weary audience member knows you’ll talk for 40 minutes, they can better manage their energy as that time goes on. 
• Routemap : Give a brief overview of the three main points you’ll cover in your speech. If an audience member’s attention starts to drop off and they miss a few sentences, they can more easily get their bearings if they know the general outline of the presentation.
• Objectives : Tell the audience what you hope to achieve, encouraging them to listen to the end for the payout. 

Writing the middle of a speech

The body of your speech is the most information-dense section. Facts, visual aids, PowerPoints — all this information meets an audience with a waning attention span. Sticking to the speech structure gives your message focus and keeps you from going off track, making everything you say as useful as possible.

Limit the middle of your speech to three points, and support them with no more than three explanations. Following this model organizes your thoughts and prevents you from offering more information than the audience can retain. 

Using this section of the speech to make your presentation interactive can add interest and engage your audience. Try including a video or demonstration to break the monotony. A quick poll or survey also keeps the audience on their toes. 

Wrapping the speech up

To you, restating your points at the end can feel repetitive and dull. You’ve practiced countless times and heard it all before. But repetition aids memory and learning , helping your audience retain what you’ve told them. Use your speech’s conclusion to summarize the main points with a few short sentences.

Try to end on a memorable note, like posing a motivational quote or a thoughtful question the audience can contemplate once they leave. In proposal or pitch-style speeches, consider landing on a call to action (CTA) that invites your audience to take the next step.

How to write a good speech

If public speaking gives you the jitters, you’re not alone. Roughly 80% of the population feels nervous before giving a speech, and another 10% percent experiences intense anxiety and sometimes even panic. 

The fear of failure can cause procrastination and can cause you to put off your speechwriting process until the last minute. Finding the right words takes time and preparation, and if you’re already feeling nervous, starting from a blank page might seem even harder.

But putting in the effort despite your stress is worth it. Presenting a speech you worked hard on fosters authenticity and connects you to the subject matter, which can help your audience understand your points better. Human connection is all about honesty and vulnerability, and if you want to connect to the people you’re speaking to, they should see that in you.

1. Identify your objectives and target audience

Before diving into the writing process, find healthy coping strategies to help you stop worrying . Then you can define your speech’s purpose, think about your target audience, and start identifying your objectives. Here are some questions to ask yourself and ground your thinking : 

• What purpose do I want my speech to achieve? 
• What would it mean to me if I achieved the speech’s purpose?
• What audience am I writing for? 
• What do I know about my audience? 
• What values do I want to transmit? 
• If the audience remembers one take-home message, what should it be? 
• What do I want my audience to feel, think, or do after I finish speaking? 
• What parts of my message could be confusing and require further explanation?

2. Know your audience

Understanding your audience is crucial for tailoring your speech effectively. Consider the demographics of your audience, their interests, and their expectations. For instance, if you're addressing a group of healthcare professionals, you'll want to use medical terminology and data that resonate with them. Conversely, if your audience is a group of young students, you'd adjust your content to be more relatable to their experiences and interests. 

3. Choose a clear message

Your message should be the central idea that you want your audience to take away from your speech. Let's say you're giving a speech on climate change. Your clear message might be something like, "Individual actions can make a significant impact on mitigating climate change." Throughout your speech, all your points and examples should support this central message, reinforcing it for your audience.

4. Structure your speech

Organizing your speech properly keeps your audience engaged and helps them follow your ideas. The introduction should grab your audience's attention and introduce the topic. For example, if you're discussing space exploration, you could start with a fascinating fact about a recent space mission. In the body, you'd present your main points logically, such as the history of space exploration, its scientific significance, and future prospects. Finally, in the conclusion, you'd summarize your key points and reiterate the importance of space exploration in advancing human knowledge.

5. Use engaging content for clarity

Engaging content includes stories, anecdotes, statistics, and examples that illustrate your main points. For instance, if you're giving a speech about the importance of reading, you might share a personal story about how a particular book changed your perspective. You could also include statistics on the benefits of reading, such as improved cognitive abilities and empathy.

6. Maintain clarity and simplicity

It's essential to communicate your ideas clearly. Avoid using overly technical jargon or complex language that might confuse your audience. For example, if you're discussing a medical breakthrough with a non-medical audience, explain complex terms in simple, understandable language.

7. Practice and rehearse

Practice is key to delivering a great speech. Rehearse multiple times to refine your delivery, timing, and tone. Consider using a mirror or recording yourself to observe your body language and gestures. For instance, if you're giving a motivational speech, practice your gestures and expressions to convey enthusiasm and confidence.

8. Consider nonverbal communication

Your body language, tone of voice, and gestures should align with your message . If you're delivering a speech on leadership, maintain strong eye contact to convey authority and connection with your audience. A steady pace and varied tone can also enhance your speech's impact.

9. Engage your audience

Engaging your audience keeps them interested and attentive. Encourage interaction by asking thought-provoking questions or sharing relatable anecdotes. If you're giving a speech on teamwork, ask the audience to recall a time when teamwork led to a successful outcome, fostering engagement and connection.

10. Prepare for Q&A

Anticipate potential questions or objections your audience might have and prepare concise, well-informed responses. If you're delivering a speech on a controversial topic, such as healthcare reform, be ready to address common concerns, like the impact on healthcare costs or access to services, during the Q&A session.

By following these steps and incorporating examples that align with your specific speech topic and purpose, you can craft and deliver a compelling and impactful speech that resonates with your audience.

Tools for writing a great speech

There are several helpful tools available for speechwriting, both technological and communication-related. Here are a few examples:

• Word processing software: Tools like Microsoft Word, Google Docs, or other word processors provide a user-friendly environment for writing and editing speeches. They offer features like spell-checking, grammar correction, formatting options, and easy revision tracking.
• Presentation software: Software such as Microsoft PowerPoint or Google Slides is useful when creating visual aids to accompany your speech. These tools allow you to create engaging slideshows with text, images, charts, and videos to enhance your presentation.
• Speechwriting Templates: Online platforms or software offer pre-designed templates specifically for speechwriting. These templates provide guidance on structuring your speech and may include prompts for different sections like introductions, main points, and conclusions.
• Rhetorical devices and figures of speech: Rhetorical tools such as metaphors, similes, alliteration, and parallelism can add impact and persuasion to your speech. Resources like books, websites, or academic papers detailing various rhetorical devices can help you incorporate them effectively.
• Speechwriting apps: Mobile apps designed specifically for speechwriting can be helpful in organizing your thoughts, creating outlines, and composing a speech. These apps often provide features like voice recording, note-taking, and virtual prompts to keep you on track.
• Grammar and style checkers: Online tools or plugins like Grammarly or Hemingway Editor help improve the clarity and readability of your speech by checking for grammar, spelling, and style errors. They provide suggestions for sentence structure, word choice, and overall tone.
• Thesaurus and dictionary: Online or offline resources such as thesauruses and dictionaries help expand your vocabulary and find alternative words or phrases to express your ideas more effectively. They can also clarify meanings or provide context for unfamiliar terms.
• Online speechwriting communities: Joining online forums or communities focused on speechwriting can be beneficial for getting feedback, sharing ideas, and learning from experienced speechwriters. It's an opportunity to connect with like-minded individuals and improve your public speaking skills through collaboration.

Remember, while these tools can assist in the speechwriting process, it's essential to use them thoughtfully and adapt them to your specific needs and style. The most important aspect of speechwriting remains the creativity, authenticity, and connection with your audience that you bring to your speech.

5 tips for writing a speech

Behind every great speech is an excellent idea and a speaker who refined it. But a successful speech is about more than the initial words on the page, and there are a few more things you can do to help it land.

Here are five more tips for writing and practicing your speech:

1. Structure first, write second

If you start the writing process before organizing your thoughts, you may have to re-order, cut, and scrap the sentences you worked hard on. Save yourself some time by using a speech structure, like the one above, to order your talking points first. This can also help you identify unclear points or moments that disrupt your flow.

2. Do your homework

Data strengthens your argument with a scientific edge. Research your topic with an eye for attention-grabbing statistics, or look for findings you can use to support each point. If you’re pitching a product or service, pull information from company metrics that demonstrate past or potential successes. 

Audience members will likely have questions, so learn all talking points inside and out. If you tell investors that your product will provide 12% returns, for example, come prepared with projections that support that statement.

3. Sound like yourself

Memorable speakers have distinct voices. Think of Martin Luther King Jr’s urgent, inspiring timbre or Oprah’s empathetic, personal tone . Establish your voice — one that aligns with your personality and values — and stick with it. If you’re a motivational speaker, keep your tone upbeat to inspire your audience . If you’re the CEO of a startup, try sounding assured but approachable. 

4. Practice

As you practice a speech, you become more confident , gain a better handle on the material, and learn the outline so well that unexpected questions are less likely to trip you up. Practice in front of a colleague or friend for honest feedback about what you could change, and speak in front of the mirror to tweak your nonverbal communication and body language .

5. Remember to breathe

When you’re stressed, you breathe more rapidly . It can be challenging to talk normally when you can’t regulate your breath. Before your presentation, try some mindful breathing exercises so that when the day comes, you already have strategies that will calm you down and remain present . This can also help you control your voice and avoid speaking too quickly.

How to ghostwrite a great speech for someone else

Ghostwriting a speech requires a unique set of skills, as you're essentially writing a piece that will be delivered by someone else. Here are some tips on how to effectively ghostwrite a speech:

• Understand the speaker's voice and style : Begin by thoroughly understanding the speaker's personality, speaking style, and preferences. This includes their tone, humor, and any personal anecdotes they may want to include.
• Interview the speaker : Have a detailed conversation with the speaker to gather information about their speech's purpose, target audience, key messages, and any specific points they want to emphasize. Ask for personal stories or examples they may want to include.
• Research thoroughly : Research the topic to ensure you have a strong foundation of knowledge. This helps you craft a well-informed and credible speech.
• Create an outline : Develop a clear outline that includes the introduction, main points, supporting evidence, and a conclusion. Share this outline with the speaker for their input and approval.
• Write in the speaker's voice : While crafting the speech, maintain the speaker's voice and style. Use language and phrasing that feel natural to them. If they have a particular way of expressing ideas, incorporate that into the speech.
• Craft a captivating opening : Begin the speech with a compelling opening that grabs the audience's attention. This could be a relevant quote, an interesting fact, a personal anecdote, or a thought-provoking question.
• Organize content logically : Ensure the speech flows logically, with each point building on the previous one. Use transitions to guide the audience from one idea to the next smoothly.
• Incorporate engaging stories and examples : Include anecdotes, stories, and real-life examples that illustrate key points and make the speech relatable and memorable.
• Edit and revise : Edit the speech carefully for clarity, grammar, and coherence. Ensure the speech is the right length and aligns with the speaker's time constraints.
• Seek feedback : Share drafts of the speech with the speaker for their feedback and revisions. They may have specific changes or additions they'd like to make.
• Practice delivery : If possible, work with the speaker on their delivery. Practice the speech together, allowing the speaker to become familiar with the content and your writing style.
• Maintain confidentiality : As a ghostwriter, it's essential to respect the confidentiality and anonymity of the work. Do not disclose that you wrote the speech unless you have the speaker's permission to do so.
• Be flexible : Be open to making changes and revisions as per the speaker's preferences. Your goal is to make them look good and effectively convey their message.
• Meet deadlines : Stick to agreed-upon deadlines for drafts and revisions. Punctuality and reliability are essential in ghostwriting.
• Provide support : Support the speaker during their preparation and rehearsal process. This can include helping with cue cards, speech notes, or any other materials they need.

Remember that successful ghostwriting is about capturing the essence of the speaker while delivering a well-structured and engaging speech. Collaboration, communication, and adaptability are key to achieving this.

Give your best speech yet

Learn how to make a speech that’ll hold an audience’s attention by structuring your thoughts and practicing frequently. Put the effort into writing and preparing your content, and aim to improve your breathing, eye contact , and body language as you practice. The more you work on your speech, the more confident you’ll become.

The energy you invest in writing an effective speech will help your audience remember and connect to every concept. Remember: some life-changing philosophies have come from good speeches, so give your words a chance to resonate with others. You might even change their thinking.

Understand Yourself Better:

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

Use a personal SWOT analysis to discover your strengths and weaknesses

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• Presentations
• Public Speaking

The Best Source for PowerPoint Templates (With Unlimited Use)

Before we dive into how to make a speech, let's look at a powerful tool that can help you design your presentation.

Envato Elements is a great place to find PowerPoint templates to use with your speech. These presentation templates are professionally designed to impress.

Envato Elements is an excellent value because you get unlimited access to digital elements once you become a subscriber. Envato Elements has more than just presentation templates . You get:

• stock images
• and much more

To become a subscriber, just sign up and pay a low monthly fee.

Sample Public Speaking Scenario

Here's a possible public speaking scenario:

You've just opened a small web design business in your town, and you join the town Chamber of Commerce. As a result, you're invited to give a short, five-minute presentation at the next Chamber of Commerce meeting.

Coming up with a public speaking speech for the scenario described above could be a challenge if you've never written or given a public speech before. Fortunately, there are some speech-writing steps that you can use that'll make speech writing easier.

Let's use this example and walk through the steps for writing a speech.

7 Steps for Writing a Speech

The steps for writing a speech for public speaking are like the steps for writing a presentation in general. But at each stage of the writing process, you need to keep your audience in mind:

1. Research Your Audience

Whenever you do any type of writing you need to consider who you're trying to reach with your writing. Speech writing is no different. The more you know about your target audience, the more effective your writing will be.

In the example above, you know that your audience is going to be the other members of the Chamber of Commerce. They're likely to be small business owners just like you are.

What to Do After You Research Your Audience:

Once you've defined your audience, you can gear your speech towards them. To do this, ask yourself questions like:

• What does this audience need?
• What problem can I solve for them?
• Is there anything else I need to consider about my listeners?

In the example we're using for this tutorial, most small businesses in your town fit one of the following three situations:

• They've got a website that works well.
• They've got a website, but the design is outdated or doesn't work well.
• They don't have a website.

2. Select a Topic

In this example your topic is already given. You've been invited to introduce your business. But you also know that the speech is going to be fairly short--only five minutes long.

While it's always a good idea to keep a speech focused, this is especially important for a short speech.

If I were writing the public speaking speech for the scenario we're working with, I'd narrow the topic down like this:

• Create a list of the strengths of my business.
• Compare the list of business strengths to the problems I observed with the other members' websites in the previous step.
• Focus my presentation on the areas where my business strengths meet weaknesses (needs) of other Chamber of Commerce members.

Let's say that I noticed that quite a few members of the chamber have websites that use outdated fonts, and the sites aren't mobile-friendly. Instead of listing everything my web design business could possibly do, I'd focus my short speech on those areas where I observed a need.

You can use a similar process to narrow the topic down any time you need to write a speech.

Avoid the temptation of trying to cover too much information. Most people are so overwhelmed by the sheer amount of new data they receive each day that they can't keep up with it all. Your listeners are more likely to remember your public speaking speech if it's tightly focused on one or two points.

3. Research Your Topic

In the example we've been going over, you probably don't need to do a lot of research. And you've already narrowed your topic down.

But some public speaking situations may require that that you cover a topic that you're less familiar with. For more detailed speech writing tips on how to study your subject (and other public speaking tips), review the tutorial:

4. Write Your Speech

Once you've completed the steps above, you're ready to write your speech. Here are some basic speech writing tips:

• Begin with an outline . To create a speech your audience will remember, you've got to be organized. An outline is one of the best ways to organize your thoughts.
• Use a conversational tone . Write your speech the way you would normally talk. Work in some small talk or humor, if appropriate.
• Use the speaker notes . Typically, speaker notes aren't seen by the audience. So, this is a good place to put reminders to yourself.
• Be specific . It's better to give examples or statistics to support a point than it is to make a vague statement.
• Use short sentences . It's likely you're not going to give your speech word for word anyway. Shorter sentences are easier to remember.

In this example scenario for the short speech we're preparing for the Chamber of Commerce, your outline could look something like this:

• Introduction . Give your name and the name of your business. (Show title slide of website home page with URL)
• Type of Business . Describe what you do in a sentence or two. (Show slide with bulleted list)
• Give example of a recent web design project . Emphasize areas that you know the other businesses need. (Show slides with examples)
• Conclusion.  Let the audience know that you'd be happy to help with their web design needs. Offer to talk to anyone who's interested after the meeting. (Show closing slide that includes contact information)
• Give out handouts . Many presentation software packages allow you to print out your speech as a handout. For a networking-type presentation like the one in our example, this can be a good idea since it gives your listeners something to take with them that's got your contact information on it.

That simple speech format should be enough for the short speech in our example. If you find it's too short when you practice, you can always add more slides with examples.

If you've been asked to give a short speech, you can change the speech format above to fit your needs. If you're giving a longer speech, be sure to plan for audience breaks and question and answer sessions as you write.

5. Select a Presentation Tool

For most presentations, you'll want to use a professional presentation tool such as PowerPoint, Google Slides, or a similar package. A presentation tool allows you to add visual interest to your public speaking speech. Many of them allow you to add video or audio to further engage your audience.

If you don't already have a presentation tool, these tutorials can help you find the right one for your needs:

Once you've chosen a presentation tool, you're ready to choose a template for your presentation.

6. Select a Template and Finish

A presentation template controls the look and feel of your presentation. A good template design can make the difference between a memorable public speech with eye-catching graphics and a dull, forgettable talk.

You could design your own presentation template from scratch. But, if you've never designed a presentation template before, the result might look less than professional. And it could take a long time to get a good template. Plus, hiring a designer to create an original presentation template can be pricey.

A smart shortcut for most small business owners is to invest in a professional presentation template. They can customize it to fit with their branding and marketing materials. If you choose this option, you'll save time and money. Plus, with a professional presentation template you get a proven result.

You can find some great-looking presentation templates at  Envato Elements  or  GraphicRiver . To browse through some example templates, look at these articles:

Even a short speech like the one we've been using as an example in this tutorial could benefit from a good tutorial. If you've never used a template before, these PowerPoint tutorials can help:

7. How to Make a Public Speech

Now that you've completed all the steps above, you're ready to give your speech. Before you give your speech publicly, though, there are a few things you should remember:

• Don't read your speech . If you can, memorize your speech. If you can't, it's okay to use note cards or even your outline--but don't read those either. Just refer to them if you get stuck.
• Practice . Practice helps you get more comfortable with your speech. It'll also help you determine how your speech fits into the time slot you've been allotted.
• Do use visual aids . Of course, your presentation template adds a visual element to your public speech. But if other visual aids work with your presentation, they can be helpful as well.
• Dress comfortably, but professionally . The key is to fit in. If you're not sure how others at your meeting will be dressed, contact the organizer and ask.
• Speak and stand naturally . It's normal to be a little nervous but try to act as naturally as you can. Even if you make a mistake, keep going. Your audience probably won't even notice.
• Be enthusiastic . Excitement is contagious. If you're excited about your topic, your audience will likely be excited too.

In the example we're using in this tutorial (and with many public speaking opportunities), it's important not to disappear at the end of the meeting. Stick around and be prepared to interact individually with members of the audience. Have answers to questions anyone might have about your speech. And be sure to bring a stack of business cards to pass out.

5 Quick Tips to Make a Good Speech Great (& More Memorable)

After reading about the basics, here are some more tips on how to write a great speech really stand out:

1. Have a Strong Opening

Start your speech with a strong opening by presenting surprising facts or statistics. You could even start with a funny story or grand idea.

Another way to start your speech is to open with a question to spark your audience’s curiosity. If you engage your audience early in your speech, they're more likely to pay attention throughout your speech.

2. Connect With Your Audience

You want a speech that'll be memorable. One way to make your speech memorable is to connect with your audience. Using metaphors and analogies help your audience to connect and remember. For example, people use one writing tool to put the speech's theme in a 15-20 word short poem or memorable paragraph, then build your speech around it.

3. Have a Clear Structure

When writing your speech, have a clear path and a destination. Otherwise, you could have a disorganized speech. Messy speeches are unprofessional and forgettable. While writing your speech, leave out unnecessary information. Too many unnecessary details can cause people to lose focus.

4. Repeat Important Information

A key to writing memorable speeches is to repeat key phrases, words, and themes. When writing your speech, always bring your points back to your main point or theme. Repetition helps people remember your speech and drives home the topic of your speech.

5. Have a Strong Closing

Since the last thing that your audience listened to what your closing, they'll remember your closing the most. So, if your closing is forgettable, it can make your speech forgettable. So, recap your speech and repeat essential facts that you want the audience to remember in your closing.

Five PowerPoint Presentation Templates (From Envato Elements - For 2022)

If you’re writing a speech for a presentation, save time by using a premium presentation template:

1. Toetiec PowerPoint Presentation

Toetic PowerPoint Presentation has 90 unique slides and 1800 total slides that you can easily add your information onto. There are ten light and dark versions that come with this template. Also included in this template are vector icons, elements, and maps.

2. Suflen Multipurpose Presentation

Suflen Multipurpose Presentation template has a professional design that can work for any presentation topic. This template comes with over 450 total slides. With this template, you've got five color themes to choose from. Also, this template comes with illustrations, graphics, and picture placeholders.

3. Virtually PowerPoint

Virtually PowerPoint template is a modern and minimal style presentation template. This template comes with over 50 slides. You can use this template for any presentation theme.

4. Amarish PowerPoint Template

Amarish PowerPoint Template comes with five color themes that allow you to choose the color you want. This template is another multipurpose template that can work for any purpose. Also, this template comes with over 150 total slides and infographics, illustrations, and graphics.

5. Qubica PowerPoint Template

Qubica PowerPoint Template comes with over 150 total slides and five premade color themes. Easily add images into your presentation template by dragging the image of your choice into the picture placeholder. Everything in this template is entirely editable.

Learn More About How to Write a Great Speech

Here are some other tutorials that provide more information on giving a speech:

Learn More About Making Great Presentations

Download The Complete Guide to Making Great Presentations eBook now for FREE with a subscription to the Tuts+ Business Newsletter. Get your ideas formed into a powerful presentation that'll move your audience!

Make Your Next Speech Your Best Ever!

You've just learned how to write a good public speaking speech. You've been given a sample speech format and plenty of other speech writing tips and resources on how to write a good speech. You've seen some templates that'll really make a PowerPoint stand out.

Now, it's up to you to write the best speech for your needs. Good luck!

Editorial Note: This post has been updated with contributions from Sarah Joy . Sarah is a freelance instructor for Envato Tuts+.

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How to Build a Speech

Structure, stories, and word choice are all key to crafting a compelling presentation..

By Ruth Nasrullah

There was a time when flowery, dense language was the standard for public speaking—18th-century North America, for instance. Here is the beginning of George Washington’s 1796 farewell speech:

The period for a new election of a citizen to administer the executive government of the United States being not far distant, and the time actually arrived when your thoughts must be employed in designating the person who is to be clothed with that important trust, it appears to me proper, especially as it may conduce to a more distinct expression ...

And that excerpt is far from the conclusion of just that first sentence. Imagine using language like that in a Toastmasters meeting!

Analyze why the opening of this august speech wouldn’t work today and two major problems quickly become apparent. First, it could have been cut down at least by half; and second, even after 20 seconds, the audience still doesn’t know much about the speaker’s purpose.

Fortunately for modern-day speakers, the Toastmasters educational program emphasizes the skill of speechwriting. Here are a few guidelines to mastering the art and technique of writing speeches.

My Kingdom for a Subject!

Need a speech topic? First identify your purpose. What do you want to do? Inform? Persuade? Inspire? Educate? Next, home in on a subject. You can select something most people can relate to—or most people in your audience can relate to—or something arcane that will require a little bit of research.

Step three: Start brainstorming.

What about your Ultimate Frisbee team? Your cat’s finicky ways? Your child’s piano recital? Your childhood dream of becoming president and what became of it? Holiday traditions in your country or region? Vanilla or chocolate? Cake or pie?

A word of caution: It may go without saying, but when it comes to controversial topics such as religion or politics, make sure you know the club policies governing such subjects—and the audience’s sensibilities.

Elena Paweta, DTM, is a member of Poland’s First Toastmasters club, based in Warsaw. She is also an organizer of TEDx events , programs in local communities that feature a diversity of speakers across several disciplines who address a variety of subjects. This gives her particular insight into crafting and refining speech topics.

“As we advance and become more experienced and confident, we can cover topics that may influence others,” Paweta says. “We can use this amazing tool [public speaking] to change people’s lives for the better.”

Deceptively Simple: The Structure

Ramona J. Smith is the 2018 World Champion of Public Speaking. Watch her winning speech and you’ll get a clue to what helps make it great: a solid, simple outline. She enters the stage and crouches down in a boxer’s stance, throwing punches in the air. She explains that we may get knocked down in life, but if we persevere we will be “still standing,” a phrase she repeats throughout, for emphasis. She then goes on to describe three events in her life that she had to fight through (extending the metaphor) and expands on each.

And how does she conclude the speech? With the phrase she offered in the beginning: “still standing.” It’s simple, yet so powerful.

To supplement that structure, Smith makes the speech come alive with vocal variety, exuberant body language (shadowboxing), and even a prop (a towel thrown to the ground).

Smith, President of the Cy-Fair Super Speakers Club in Cypress, Texas, says the key to writing a great speech is to keep it simple. “I start with the skeleton, then start to throw meat on the bones,” she says.

World Champion Ramona J. Smith says the key to writing a great speech is to keep it simple. "I start with the skeleton, then start to throw meat on the bones."

She writes speeches in three parts—introduction, body, and conclusion. In the body she identifies three points, just as in her championship speech. “Then I flesh out those three points, add transitions between each and then a call to action between the third point and the conclusion.”

Smith has another key piece of advice: Call on fellow Toastmasters for help. “Look in your club for writers,” she says. “There’s an English teacher or writer in every club—see if they can help you.”

Act Out—But in a Good Way

Toastmaster Wayne Lebowitz, a retired jeweler from Somerville, Massachusetts, always knew he wanted to be an actor. Although he ultimately found his career in the family business, he brings theatrical sensibilities to public speaking.

Writing a speech is like writing a script, he says. Start with an attention-grabbing device. For instance:

“How many of you have hunted a bear? Okay, I see by the lack of hands raised that none of you have. Let me tell you about bear hunting.” Using the bear motif, he demonstrates another approach: “I just found out that there are only three bears left in Somerville, Massachusetts. That’s three more than I thought we had.”

Lebowitz emphasizes that people remember stories. “I realize when I give a speech, I’ve got to entertain them. Otherwise, whatever my message is, it’s lost.”

He suggests the same format that Ramona J. Smith uses. “The body of your speech should consist of three bullet points,” he says. “And have a story to back up each point.” Lebowitz recommends closing the speech by reiterating those bullet points and tying together the closing and opening.

At a recent meeting of his club, Somerville Toastmasters, the first speaker gave a speech about a work situation by providing three points in the beginning, then elaborating on them, and returning to them again at the end. Because she used vocal variety and good details, the simple structure worked.

“Show, don’t tell” is advice often offered to writers whose work needs a little spark. The concept can also apply to speechwriting. Paint a picture for your audience with the language you use.

Jing Humphreys, DTM, a member of the Earlybirds Club in Butler, Pennsylvania, is a believer in the power of word choice.

“I like vivid word descriptions,” she says. “Like you can feel it happening in front of you because of the choice of words the speaker uses.”

Need a speech topic? First identify your purpose. What do you want to do? Inform? Persuade? Inspire? Educate?

Despite working in a highly technical field where there isn’t as much room for creativity with language, outside of work she is a proponent of conjuring up dramatic images to move the audience. (Example: “a big, vast ocean so clear you can almost see the bottom of it.”) This is also the message she imparts as a mentor and an evaluator: To tell a story, use powerful imagery, and don’t be afraid to provoke strong feelings in your audience.

“I just evaluated one of my club members,” she says. “I told him ‘Scare me and then save me.’ The audience needs to know why am I listening to you—why is this important to me?”

Don’t forget that you need to know your audience. If the venue is in a country with a nuanced culture and/or a culture that has significant differences from your own, make sure you’ve done your homework so you avoid potentially offensive gaffes. If you want to add jokes, try them out on others first to be sure your humor isn’t tone-deaf .

Include the Visual

Visual aids can be a powerful addition, and in some cases a necessary one, to a presentation. Technical presentations generally require the speaker to provide graphics, charts, schematics, etc., in order to fully explain the topic. Non-technical presentations, too, can gain a boost from props or visual aids.

Check that all your references are correct. Did Queen Elizabeth really give the Gettysburg Address or was your mind wandering when you wrote that?

A word about PowerPoint: Don’t read from the slides. The slides should supplement your words. In most cases, you can use words for the narrative, and the projector screen for ideas that are best conveyed graphically. The words you speak and the images you show should complement each other.

I am not a fan of PowerPoint, so when I did the “Get Comfortable With Visual Aids” project in Toastmasters’ old Competent Communication manual, I opted for a wig mannequin and demonstrated different ways Muslim women wear head scarves. It gave me the opportunity to personalize my speech and present something tangible, and it supported my discussion of why Muslim women wear head scarves.

Not So Fast!

Transitional statements help the audience easily follow you from one section of your speech to the next, or from one idea to another.

There is a wide range of transitions that serve different functions. Some keep the audience focused on the topic or time frame you are discussing; some provide examples of a particular subject area, reinforcing a point and introducing examples seamlessly. Here are just a few common transitions:

1. To tie your introduction to your first point in the body of the speech:

• Let me give you an example ...

• To get started, let’s examine ...

• First, I’m going to discuss ...

2. To move from one point within the body to the next:

• In the same way, this item tends to melt in the heat ...

• Let me show you something equally troubling ...

• This is similar to the kind of speech we’re studying ...

3. To begin the conclusion to your speech:

• All in all, this educational journey was …

• Looking back, I’m glad that I …

• To sum up, these three reasons are why …

If your speech feels or sounds awkward as you move through the main points, lead the listener with transitions, like those listed above. When in doubt, try reading that section aloud to someone else; if they are unclear about the connection between two ideas or two statements, look for a proper transition.

The Final Steps

Always do a final review of your writing before turning your attention to rehearsing. A few essential areas to look over:

• Double-check your grammar and pronunciation. This may seem like a no-brainer, but don’t assume you have it right. A great classic reference book to aid with this is The Elements of Grammar by Margaret Shertzer. Many other useful books—and grammar-related websites—exist as well, including The Elements of Style by William Strunk Jr. and E.B. White, Write Right! by Jan Venolia, grammarbook.com , and www.quickanddirtytips.com/grammar-girl .
• Examine your writing for continuity of theme; make sure you aren’t wandering from your main point. Remove or revise anything that takes your speech off track.
• Make sure everything makes logical sense. Sometimes you get so deep into your subject that you mention ideas only you can understand.
• Check that all your references are correct . Did Queen Elizabeth really give the Gettysburg Address or was your mind wandering when you wrote that?
• Don’t go overboard with quotes. They can be used to enhance a speech, but make sure the quote you use is pithy, brief, and very relevant. Be sure you’re citing the correct author of the quote (pro tip: Look somewhere besides social media to verify the source).

When you’ve done all you can do to polish the writing of your speech, you will feel confident and ready. The Toastmasters guidelines for speechwriting will prepare you well.

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How to Write a Speech: Top Tips

By Ashleigh Ferguson

Table of Contents

9 engaging speech writing tips, what are the different speech types , how to find help writing a speech.

A great speech is impactful and engaging. It should eloquently and clearly express your ideas.

Whatever the topic, a good speech should showcase your authority on a topic and demonstrate excellent communication and leadership skills.

Many people don't know how to write a speech, so the process seems daunting. But there are a few best practices and tips that can make the writing process easier.

In this article, we’ll discuss some best practices to help you write an effective speech that engages and captures your audience.

Public speaking can be nerve-racking. However, having a well-written speech can decrease some of that anxiety.

Even if you’ve never written a speech before, there are still best practices you can follow. 

An engaging speech should be clear, to the point, and follow a logical order. But how do you ensure your speech follows these criteria? Follow these nine engaging speech writing tips.

Know Your Audience

Analyze your target audience to improve the effectiveness of your speech because different audiences will have different expectations. 

Consider your audience’s age, level of understanding, attitudes, and what they expect to take away from your speech, then tailor your message accordingly. 

For example, if your audience members are teenagers, it’s unlikely that references to the ’70s will be effective.

Start With a Clear Purpose

Decide on the main point of your speech, and make sure all your content supports that point. Choose a topic that fits the following criteria:

A topic that is relevant to your audience

A topic you’re excited about

A topic you have reasonable knowledge about

Organize Your Ideas 

Use a speech outline to organize your thoughts and ideas logically. 

Identify the introduction, body, and conclusion of your speech to help you stay focused and make your speech easier to follow.

Use Strong, Clear Language

Choose your words carefully, and use simple language that is easy to understand. Avoid jargon or technical terms that your audience may not be familiar with. 

Again, your word choice will depend on your audience. For example, you’ll want to steer clear of slang when speaking to an older, conservative crowd.

Use Transitions

Speech transitions are words and phrases that allow you to move smoothly from one point to another. Use transitional words and phrases like “besides” to help your audience follow your thought process and understand how your points are connected.

Add Variety to Speech

A speech that is monotonous or lacks variety may cause your audience to lose interest. 

Including a variety of elements in your speech, such as anecdotes, examples, and visual aids, can help keep your audience engaged and interested. 

Practice, Practice, Practice

Practice your speech out loud to ensure it flows well and you’re comfortable with the material. Read your speech in front of the mirror or before someone you trust to give you critical feedback. Note the points for improvement, and incorporate them into how you deliver your speech.

End With a Strong Conclusion

How would you like to leave your audience members: inspired, informed, or mesmerized? Aim to end your speech on a high note. Summarize your main points, and leave your audience with a memorable takeaway.

Edit and Revise

Proofread and revise your speech to ensure it’s well written and error free. Use a grammar checker, such as ProWritingAid, to correct any grammar issues. You’ll also get suggestions on how to improve your sentence structures and transitions.

How to Write a Good Speech Introduction

The introduction can make or break your speech. It’s where you grab your audience’s attention to keep them engaged and state the purpose of your speech. 

An introduction also gives you the opportunity to establish your credibility. You should aim to give your audience a reason to listen to the rest of the speech rather than tuning out.

Here are some tips on how to create a positive first impression.

Start With a Hook

Begin your introduction with a hook that will grab your audience’s attention and make them want to listen. There are several options for a hook:

A statistic

A personal anecdote

Reference to a current or historical event

When thinking of an attention grabber, consider how appropriate and relevant it is to your audience and the purpose of the speech. For example, if you’re giving a speech to an older audience, you can make a historical reference that they can easily relate to.

Provide Context

Provide context by giving your audience some background information about the topic of your speech. This will help them understand the importance of what you are talking about and why they should care.

State Your Thesis

Clearly and concisely state the main point or purpose of your speech. Your thesis should be easy to follow and clearly outline the main argument and your stance. This will give your audience a clear understanding of what they can expect to learn from your presentation.

Preview Your Main Points

Give your audience a sense of the structure of your speech by briefly outlining the key points or arguments you will be making. They’ll know what to expect, and your speech will be easier to follow. 

Keep It Short

Your introduction should be concise and to the point, so don’t spend too much time on it. It’s important to keep your speech brief, and avoid including unnecessary or unrelated information. 

The goal is to engage and interest your audience, not bore them, so aim for a few well-chosen words rather than a lengthy introduction. Aim for your introduction to be about 10-15% of the total length of your speech.

A speech is just like any other piece of writing. You’ll need to identify your purpose, audience, and intention and then write accordingly. There are many types of speeches, and each type has its own expectations.

Let’s look at some of the most popular speeches and how to write them.

How to Write a Short Speech

Short speeches may be the most tedious to write because of how condensed and concise the information has to be. However, if you ever have to give a farewell, birthday tribute, or just a quick welcome, there are still some tips available to make your speech great.

Start by identifying your topic, title, and the purpose of your speech, which will set the foundation of your outline. Then, determine the main points of your speech; keep it short with two to three points. Remember, a short speech is typically less than ten minutes long, so keep your points concise and to the point.

Since you have limited time to make the most impact, incorporate powerful words or other engaging elements. For example, you could throw out a thought-provoking question or anecdote, which will grab your audience’s attention and keep them engaged.

Finally, once you’ve written your speech, review it for brevity and clarity. 

Be confident about grammar

Check every email, essay, or story for grammar mistakes. Fix them before you press send.

How to Write a Presentation Speech

A presentation speech is used to inform, persuade, explain, or demonstrate a particular topic.

Presentation speeches are well structured and follow a logical flow. They have an introduction, body, and conclusion. Use transition words and phrases to help your speech flow smoothly and prevent it from appearing disjointed.

You can use ProWritingAid to organize your speech and make it even clearer. ProWritingAid’s transition report will show you whether you’re using transitions effectively in your speech.

How to Write a Debate Speech

A debate is a formal argument on a particular topic. Debate speeches are persuasive since the aim is to convince the audience to agree with a stance.

Like most other speeches, a debate speech also follows the introduction, body, conclusion outline. This format helps the audience follow the speaker’s point in a linear and logical way.

When writing your introduction, clarify your stance so it’s clear to the audience. Anyone reading or listening to your speech shouldn’t have any doubt about your position on the topic. Take some time to prepare a solid opener, which can be an interesting fact, a personal story, or even a powerful quote.

The introduction also gives you the opportunity to explain terms your audience will need to understand throughout the speech. You should also provide an overview of your main points, but don’t spend long divulging too much.

Each body paragraph should cover a main point, whether that’s a key idea or a main claim, and each paragraph should begin with a topic sentence. The topic sentence is an initial sentence that summarizes the idea being presented. 

Your conclusion should be a simple and clear reiteration of the points you made in the thesis statement and body paragraphs. Add an attention-grabbing element to leave a lasting impression on your audience.

Remember to use strong and emotive language throughout your speech, which makes it more likely for your audience to feel emotionally connected to your stance.

Always use transition words and phrases to maintain a logical flow between your arguments. Finally, edit and proofread your work for any potential grammar, punctuation, or spelling mistakes.

How to Write an Elevator Speech

An elevator speech is a brief speech that’s used to pitch a product, service, expertise, or credentials.

You have 30–60 seconds to persuade someone to act how you’d like: the same time as a quick elevator ride.

An effective elevator speech should contain an introduction, a clear value proposition, and a strong conclusion. 

Your introduction should be polite and clear. Briefly explain who you are, what you do, and what you are offering. For example, if you’re pitching your expertise, condense your background into two sentences. Include things that will make your audience remember you.

End your speech with what you want to achieve. What are you trying to accomplish with this speech? Perhaps it’s a job opportunity, a follow-up meeting, or an internship.

Once you’ve written your speech, be sure to revise it for brevity. Then practice and record yourself to ensure you don’t go over the time limit.

Writing a good speech takes time, but these tips are a good start to improving your speech-writing process. If you encounter writer’s block, look up popular speeches for inspiration. Ask someone you trust to give you feedback once you’ve written your speech.

Finally, while ProWritingAid can’t write your speech for you, it can help you write in a cohesive and logical manner. It highlights any grammar, spelling, and punctuation issues. It also shows you suggestions on how to improve your sentence structure, transition, pacing, and readability, so your next speech can be impactful and memorable.

Ashleigh Ferguson

Ashleigh Ferguson is a Copywriter on the ProWritingAid Team. With an affinity for learning new things, you can always count on her to know some random fact. She’s a self-proclaimed ‘Fix-it Felix’ and a newly minted ‘candle lady’.

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Speech Writing Examples: Format, Tips, and Samples to Inspire Your Audience

Stepping up to the podium can seem like an insurmountable task , right? Believe me, I know that feeling all too well – the racing heart, shaky hands, and the overwhelming fear of facing an audience.

It’s a daunting journey I’ve embarked on myself. But through a mix of conquering those fears and mastering the art of speechwriting , I’ve uncovered some strategies that significantly ease the process.

In this article, you’ll find formats, tips, and examples designed not just to get you through your speech but to ensure you leave your audience feeling inspired and impressed . Let’s dive in together!

Table of Contents

Key Takeaways

• Know your audience before writing a speech. Consider their age, interests, and background to make your message hit home.
• Use engaging opening lines to grab attention right from the start. A surprising fact or compelling story can set the tone for an unforgettable presentation .
• Organize your speech with a clear structure : a strong introduction , main points with evidence or examples, and a memorable conclusion. This makes it easier for listeners to follow and remember your message.
• Visual aids like slides or props can enhance your speech. They help clarify points and keep the audience engaged but keep them simple so they don’t distract.
• Great speeches come in many forms like persuasive, informative, motivational, impromptu , and graduation speeches . Each type has its own way of connecting with audiences deeply beyond just words.

Understanding Speech Writing

Understanding Speech Writing involves crafting a message for delivery to an audience, ensuring clarity and impact. It is essential for successful public speaking and effective communication.

Speech writing is the art of creating a script for delivering a message to an audience. This process involves choosing a topic, setting goals , and deciding on the best way to present your ideas.

The aim might be to inform, convince, motivate, or entertain listeners. Writing speeches requires clear organization and strong points to make sure your audience understands and remembers what you say.

Good speech writing also means keeping your audience engaged . You can use stories, facts, humor, or quotes to grab their attention right from the start. Knowing who your listeners are helps tailor your speech so it speaks directly to them.

Whether you’re aiming for inspirational messages in public speaking or persuasive writing techniques in debates, how well you write can deeply influence your effectiveness as a speaker.

Understanding the importance of speech writing is crucial for mastering public speaking . Engaging with your audience through a well-crafted speech can inspire, persuade, and captivate.

It’s vital to remember that a good speech has the power to leave a lasting impact and resonate with the listeners . Crafted meticulously, it not only conveys your message effectively but also establishes your authority on the subject matter.

Moreover, delving into different types of speeches opens up opportunities for personalized creative expression tailored towards specific objectives like persuasion or motivation. This underpins the significance of honing your speech writing skills as you embark on your public speaking journey.

Tips for Writing a Successful Speech

To write a successful speech, know your audience and narrow down your topic. Grab attention with engaging opening lines and organize your speech effectively. Use visual aids if applicable to enhance your message.

Know your audience

Understand who will be listening to your speech. Consider their age, background, and interests. This helps tailor your message for maximum impact. When you connect with your audience , they are more likely to listen and engage with what you have to say.

It’s important to speak in a way that resonates with them.

As a speaker, it’s crucial to know what the audience expects from your speech. Tailoring your content towards their needs ensures that they walk away feeling fulfilled by the experience.

Narrow down your topic

Before diving into writing your speech, it’s crucial to narrow down your topic. This means focusing on a specific subject that you are passionate about and that will resonate with your audience.

Think about what message you want to convey and the key points you want to emphasize in your speech. By narrowing down your topic, you can ensure that your speech remains focused and impactful, making it easier for both you as the speaker and for your audience to understand and remember.

Keep in mind that simplicity is key when selecting a topic – choose something meaningful yet manageable for effective communication.

Grab attention with opening lines

Looking to captivate your audience from the start? An intriguing opening line is key. Whether it’s a thought-provoking question , a surprising fact , or a compelling story , the goal is to hook your listeners right away.

For instance, did you know that in just 18 minutes, Martin Luther King Jr.’s “I Have a Dream” speech changed history? That’s the power of a gripping opening line! As you craft your speech, think about what will pique curiosity and draw people in immediately.

Remember, those first few words can set the tone for an unforgettable presentation.

Organize your speech effectively

To organize your speech effectively, start by choosing a clear and specific topic that resonates with your audience. Next, create an outline with a strong introduction , main points supported by evidence or examples, and a memorable conclusion.

Make sure to use transitional phrases to guide the flow of your speech. Additionally, consider using visual aids to enhance understanding and engagement . Finally, practice delivering your speech multiple times to ensure confidence and fluency on the day of the presentation.

Once you have chosen your topic and structured your speech accordingly, make sure it aligns with the purpose of the speech – whether it is meant to inform, persuade or entertain. Using supporting materials such as anecdotes or statistics can further reinforce key points in an engaging manner for better retention.

Use visual aids if applicable

Enhance your speech with visual aids , like slides or props , to clarify key points and captivate your audience . Visual aids can help reinforce your message and keep the audience engaged.

When using visual aids, remember to keep them simple and relevant to avoid overwhelming the audience. Integrating visuals can provide a dynamic element to your speech delivery, making it more memorable for your audience.

Ready to dive into crafting compelling speeches? Let’s explore examples of great speeches next!

Examples of Great Speeches

Explore captivating examples of persuasive , informative, motivational, impromptu, and graduation speeches that will inspire your audience. Witness the power of effective speech writing in action!

Looking to persuade your audience? A persuasive speech aims to convince people to see things from a different perspective. Using strong evidence and logical reasoning can help sway opinions.

It’s crucial to understand the audience’s beliefs and concerns in order to tailor the speech accordingly. Engaging storytelling, powerful statistics, and emotional appeal are effective tools for making a persuasive impact.

Remember, the key is to establish credibility and build trust with your audience through well-structured arguments and compelling delivery.

Crafting a persuasive speech requires thorough research, an understanding of rhetorical devices , and clarity in presenting arguments. As you prepare your speech, keep these tips in mind: choose a topic that resonates with the audience; use credible sources to support your claims; anticipate counterarguments and address them convincingly; incorporate persuasion techniques such as repetition or call-to-action statements ; practice delivering your speech with confidence and conviction.

Informative

Are you ready to craft an engaging and informative speech? Speech writing is an art that involves choosing a compelling topic , understanding your audience, and creating a clear structure .

Researching your subject thoroughly and using concrete details will make your speech stronger. You can inspire and captivate your audience by being clear about the goal of your speech from the beginning.

Remember to consider the context, including the event’s purpose and location . Understanding these elements will help you tailor your message effectively.

Ready to dive into some great examples of informative speeches? Let’s explore persuasive writing techniques next.

Motivational

Transitioning from informative to motivational, let’s delve into the art of crafting motivational speeches. As you embark on the journey of speech writing, it is important to note that a well-crafted motivational speech has the potential to inspire, uplift, and energize your audience.

With carefully chosen words and compelling anecdotes, you can ignite passion and drive positive change in those listening. By incorporating real-life examples and powerful stories, you can captivate your audience and leave a lasting impact.

Motivational speeches have the power to instill belief and determination in individuals while also inspiring collective action for a greater cause. Through engaging storytelling and relatable experiences, speakers can connect with their audience on a deeper level, igniting sparks of motivation that lead to meaningful transformation.

Transitioning from preparing motivational speeches to impromptu ones, I can understand the nervousness surrounding speaking off-the-cuff. Being able to give a speech without any prior planning can be daunting, but it’s not impossible.

The key is to stay composed and rely on your knowledge and quick-thinking abilities . When faced with an impromptu speaking situation, remember that simplicity is key . It’s about being clear, concise, and confident in whatever you’re saying.

Drawing on real-life examples or personal experiences can add authenticity to your impromptu speech.

As you prepare for your graduation speech, consider the significance of the moment . Your audience will consist of your peers, teachers, and family members who have supported you throughout your educational journey.

It’s important to reflect on what this achievement means to everyone present and how it symbolizes a transition into a new phase of life . Consider sharing personal stories or challenges you’ve overcome during your academic years to inspire and motivate others as they embark on their own future endeavors.

When crafting your graduation speech, remember that it’s an opportunity to celebrate accomplishments but also offer encouragement for what lies ahead. Keep in mind the impact you want to make with words that resonate and uplift those listening.

Creating a captivating speech can change the world around us. It makes our ideas heard and inspires those who listen. When I stepped into Toastmasters International, my goal was simple: conquer my fear of public speaking .

Little did I know, this journey would not only transform me but also give me insights to share with others eager to master this art.

Understanding speech writing is like learning the rules of a new game; once you know them, playing becomes fun and engaging. Successful speeches hinge on knowing your audience and crafting messages that resonate with them deeply.

Whether using humor or heart-stirring stories, the aim is to connect and leave a lasting impression.

Great speeches come in various forms—persuasive to motivate change, informative to spread knowledge, motivational to inspire action, impromptu for spontaneous moments, and graduation talks that mark new beginnings.

Each type serves a unique purpose but shares common ground: they engage audiences on levels deeper than mere words.

Speech writing is an art perfected over time with practice and dedication. The tips shared here—from understanding your audience’s needs to structuring your message for maximum impact—are tools at your disposal.

Use them wisely as you embark on creating memorable speeches that not only convey your message but do so in an impactful manner that resonates long after the applause fades.

Ryan Nelson is the founder of Speak2Impress, a platform dedicated to helping individuals master the art of public speaking. Despite having a crippling fear of public speaking for many years, Ryan overcame his anxiety through diligent practice and active participation in Toastmasters. Now residing in New York City, he is passionate about sharing his journey and techniques to empower others to speak with confidence and clarity.

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How to Write a Speech

Last Updated: June 24, 2024 Fact Checked

This article was co-authored by Patrick Muñoz . Patrick is an internationally recognized Voice & Speech Coach, focusing on public speaking, vocal power, accent and dialects, accent reduction, voiceover, acting and speech therapy. He has worked with clients such as Penelope Cruz, Eva Longoria, and Roselyn Sanchez. He was voted LA's Favorite Voice and Dialect Coach by BACKSTAGE, is the voice and speech coach for Disney and Turner Classic Movies, and is a member of Voice and Speech Trainers Association. There are 7 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 2,981,582 times.

Giving an original speech for a class, event, or work presentation can be nerve-wracking. However, writing an effective speech can help to bolster your confidence. With careful planning and an eye for detail, you can write a speech that will inform, persuade, motivate, or entertain! Give yourself plenty of time to craft your speech and practice it several times for best results.

Sample Speeches

Drafting an Effective Speech

• If you are writing a speech for a class, make sure to check with your teacher to get details about the number and acceptable types of sources.

• If you are writing an informative or persuasive speech, then plan to arrange your speech with a problem and solution structure. Start the speech by talking about what is wrong, then explain how to fix the problem in the second half of your speech. [4] X Research source

Tip : Keep in mind that you can always refine your outline later or as you draft your speech. Include all of the information that seems relevant now with the expectation that you will likely need to pare it down later.

• For example, if you are writing a motivational speech about weight loss, then you might say something like, “Five years ago, I could not walk up a flight of stairs without needing to take a break halfway up.”
• If you hope to persuade audience members to reduce their use of fossil fuels, then you might start off by saying, “Gas-powered vehicles are the reason why global warming is threatening to destroy our planet.”

• For example, if you are giving a speech on increasing funding for Alzheimer’s research, it would be helpful to provide information on how common Alzheimer’s disease is and how it affects families. You could accomplish this with a combination of a statistic and an anecdote.

Tip: Keep your introduction less than 1 paragraph or 1 double-spaced page long. This will help to ensure that you do not spend too much time on the context and background before getting to the meat of your topic. [7] X Research source

• For example, in a speech about ending animal testing for cosmetics, you might start with a point about how animal testing is cruel, then explain that it is unnecessary, and then talk about the alternatives to animal testing that make it obsolete.

• For example, if you are about to cover the concept of delayed onset muscle soreness (also known as DOMS), then explain what it is in a nutshell first, then go into more detail about it and how it relates to your point, then end that section of your speech with a brief summary of the main point you are trying to make.

• In that moment
• The following week

• For example, if you have just described the effects of global warming on the polar bear population, conclude your speech by telling your audience about non-profit organizations that are working to protect the environment and the polar bear population.
• If you have just shared your weight loss story to motivate your audience, tell them what they can do to start their own weight loss journey and share resources that you found helpful.

Making Your Speech More Engaging

• For example, instead of saying, “Achieving and maintaining a healthy body weight is the pinnacle of human existence because it enables you to accomplish physical feats that boost your confidence and give you a sense of accomplishment,” say, “A healthy body weight allows you to do more physically, and this may make you happier overall.”
• Keep in mind that it is also important to vary your sentence structure. You can include a longer sentence once or twice per page to add variety to your speech. Just avoid using lots of long sentences in your speech. [15] X Research source

• For example, if you are giving a speech for a group of sales associates who are trying to increase sales of a new product called “Synergy,” then you might repeat a simple phrase to that effect, such as “Tell your customers about Synergy,” or you could simply say, “Synergy” a few times during your speech to remind your audience of this product.
• If you are writing a motivational speech about how running can help people to overcome emotional hurdles, then you might repeat a phrase in your speech to emphasize this idea, such as, “Run through the pain.”

• For example, if you are giving a speech about moose mating patterns, 2 numbers that show the decline in the moose population over a 50 year period may be a striking addition to your speech. However, sharing a complex set of moose population statistics would be less compelling and possibly even confusing to your audience.
• Choose quotes that are easy to follow and make sure that you explain how each quote you use supports to your argument. Try to stick with quotes that use simple language and take up no more than 2 lines on your page.

• For example, when describing your love of food in a motivational speech about becoming a chef, you might decide to include a joke and say something like, “I always wanted to become a chef, ever since I was a little kid and I discovered that people actually make donuts and they don’t just randomly fall from the sky.”

• Avoid relying on the slides to make the speech for you. You will still need to deliver your speech in an engaging manner. Only use the slides as a complement to your words.

• Make sure to read your speech out loud when you review it! This will help you to determine if it sounds natural and if there are any awkward sections that you can cut, smooth out, or explain more clearly. [22] X Research source

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• ↑ http://teacher.scholastic.com/writewit/speech/tips.htm
• ↑ Patrick Muñoz. Voice & Speech Coach. Expert Interview. 12 November 2019.
• ↑ https://www.write-out-loud.com/howtowritespeech.html
• ↑ https://www.academicwritingsuccess.com/7-sensational-essay-hooks/
• ↑ https://writingcenter.unc.edu/tips-and-tools/speeches/
• ↑ https://www.unr.edu/writing-speaking-center/student-resources/writing-speaking-resources/speech-introductions
• ↑ https://pac.org/content/speechwriting-101-writing-effective-speech

About This Article

To write a speech, start off with an attention-grabbing statement, like "Before I begin my speech, I have something important to say." Once you've gotten everyone's attention, move on to your strongest argument or point first since that's what audiences will remember the most. Use transitions throughout your speech, like "This brings us back to the bigger picture," so the audience doesn't get lost. To conclude your speech, restate the key points and leave your audience with a question or something to think about. To learn how to edit your first draft, scroll down! Did this summary help you? Yes No

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Mastering speech writing format: ultimate guide, the ultimate guide to speech writing formats.

Have you been tasked with delivering an impactful speech , but don’t know where to start? Whether it’s a business presentation or a wedding toast , understanding different speech writing formats is essential for crafting your message effectively. In this ultimate guide to speech writing formats, we will explore the structure and essential elements of a good speech format. We will also delve into the process of writing a speech, from setting its purpose to identifying your audience and choosing an engaging topic. Additionally, we will explain the importance of formatting in speech writing and how it impacts speech delivery. Furthermore, we will provide useful tools and techniques that can streamline the speech writing process and help you deliver an effective address at any academic or professional level. Join us as we dive deep into the world of speech writing formats!

Understanding Different Speech Writing Formats

Speech writing formats are diverse, tailored to different speech types and occasions with the aim of effectively conveying the main idea to a specific audience. Understanding the target audience is crucial for a great speech, influencing the format’s sentence structure and overall impact. Whether it’s a special occasion, sales presentation, or addressing a large audience, the format sets the stage for the delivery of big ideas. Crafting the perfect speech involves considering the occasion and structuring it in the best way to resonate with the listeners, ensuring that the speaker doesn’t break into cold sweats in front of an audience.

The Structure of a Speech Format

Effective speech formats are built on a well-organized structure comprising the introduction, body, and conclusion, ensuring a clear message to the audience. Organizing the speech in this way aids in the effective delivery of the message, capturing the audience’s attention and enhancing their comprehension. Furthermore, visual aids can complement the structure of the speech format, making it easier for the audience to grasp big ideas. Crafting the body of your speech with a strong sentence structure is essential for a great speech, especially for special occasions or when presenting sales figures in front of an audience. Structuring a speech format not only ensures a good idea is communicated effectively but also helps speakers overcome cold sweats and present in the best way possible.

Essential Elements of a Good Speech Format

Incorporating a clear thesis statement is crucial for an impactful speech format. The body of the speech should intricately support and strengthen the central idea, emphasizing the importance of sentence structure and logical progression. Engaging the audience with personal stories adds depth and relatability to the speech, making it more compelling. Skillful use of eye contact and body language enhances the delivery, ensuring a great speech. Additionally, providing a concise overview of the main points primes the audience for what’s to come, setting the stage for a captivating presentation.

The Process of Writing a Speech

Identifying the purpose of your speech sets the stage for effective public speaking. Understanding your audience is crucial for tailoring the message to their needs. Choosing a clear and engaging topic ensures that your speech captivates the audience. Crafting a persuasive speech influences how your ideas are received. Finally, developing a clear speech outline guides the entire process and helps in structuring the body of your speech for maximum impact.

Setting the Purpose of Your Speech

Determining the intended outcome of your speech sets its course and structure. Your speech’s purpose serves as a guide for its content and format, ensuring a clear and focused delivery. It dictates the length, influencing the subject matter to be addressed. Crafting the perfect speech begins with identifying the big ideas you aim to convey. It’s the foundation that shapes the sentence structure and body of your speech. When defining the purpose, consider the specific occasion and the audience in front of whom you will deliver it.

Identifying Your Audience

Understanding the audience’s attention span plays a crucial role in effective speech writing. Tailoring the speech to their specific needs is essential, as it shapes the speech’s language and tone. The demographics of the audience significantly influence the speech writing process and impact the delivery. Moreover, addressing the audience’s specific points of interest enhances the overall delivery. Incorporating these aspects ensures that the speech effectively resonates with the listeners, making the entire public speaking experience more engaging and impactful.

Choosing a Clear and Engaging Topic

Choosing a topic that captivates the audience is crucial in public speaking. It sets the tone and compels listeners to pay attention. Aligning the topic with the audience’s interests creates a connection, making it a good idea to tailor the speech for specific occasions or sales figures. The topic should encompass big ideas while considering the basic format and sentence structure. This ensures that your speech not only captures attention but also holds it, even if you’re experiencing cold sweats in front of an audience.

Developing a Cohesive Structure for Your Speech

Crafting a captivating opening is key to capturing the audience’s attention in public speaking. The introduction sets the stage for retaining the audience’s focus, while a detailed and engaging middle provides depth and substance to the body of your speech. A well-structured speech enhances the audience’s comprehension of the topic, ensuring a seamless flow of big ideas. Crafting a cohesive structure is the best way to deliver a perfect speech on special occasions or in front of an audience, eliminating any cold sweats and maximizing the impact of the message.

Crafting a Compelling Beginning

Crafting an impactful start is key to capturing your audience’s attention. Your opening sets the tone for the entire speech, so it needs to be compelling. Consider incorporating a powerful quote, a thought-provoking question, or an attention-grabbing fact to kick off your speech. Utilize strong NLP terms like “public speaking” and “great speech” to emphasize the impact of a compelling beginning on engaging the audience. Ensure that the sentence structure of your opening flows smoothly and leads into the body of your speech seamlessly. A well-crafted introduction lays the foundation for a perfect speech, calming those cold sweats and setting the stage for sharing big ideas.

Writing a Detailed and Engaging Middle

Crafting an impactful and engaging middle for your speech is essential for capturing and maintaining the audience’s attention. Structuring the body of your speech around big ideas and compelling stories ensures a seamless flow of ideas. Incorporating sales figures or statistics can add credibility to your message. Using the right sentence structure and transitions keeps the audience hooked, preventing those cold sweats often associated with public speaking. The middle of your speech is the perfect opportunity to delve deeper into the main points while maintaining a good balance between information and engagement. This is the best way to keep your audience invested in your message, making it a memorable experience for both you and your listeners.

Concluding Your Speech Effectively

To effectively conclude your speech, start by summarizing the main points concisely. This will reinforce the key takeaways for the audience and ensure they remember the essence of your message. End with a thought-provoking statement to leave a lasting impression, sparking contemplation among the listeners. Encourage the audience to take action based on the message of your speech, inspiring them to apply the insights gained. Express gratitude and appreciation to the audience for their attention and time, leaving them with a positive impression. Consider ending with a rhetorical question to engage the audience further, fostering continued reflection on your message.

The Importance of Formatting in Speech Writing

Proper formatting in speech writing optimizes the structure and organization of your content, ensuring a logical flow of ideas for audience comprehension. The right format sustains audience attention, making your speech more persuasive and impactful. Consistent formatting further adds to the overall professionalism of your delivery, enhancing public speaking effectiveness. Crafting great speeches involves not only the big ideas but also the sentence structure and body of your speech, making it essential for special occasions and sales figures presentations. Understanding the best way to format your speech is the next step toward delivering a perfect speech in front of an audience.

Adherence to Speech Writing Format

Organizing your speech using the designated speech outline template ensures a clear and logical structure. Implementing a basic speech format is essential for engaging and effective speech delivery. The structured format helps convey a clear message and contributes to the success of your speech. Aligning the speech structure with the central idea of your message is crucial. Adhering to the speech format lays the foundation for a compelling and impactful delivery, whether it’s for special occasions, sales presentations, or public speaking engagements in front of an audience.

Impact of Formatting on Speech Delivery

Proper speech format not only enhances the visual aids and examples of informative speeches but also influences the speaker’s body language and eye contact during delivery. This, in turn, helps in maintaining the audience’s attention, making the speech more impactful. The format of a speech plays a crucial role in the successful delivery of the message, supporting a good introduction and a clear message. Embracing effective formatting is essential for ensuring that the audience remains engaged and receptive to the speech.

Speech Writing Tools and Techniques

Crafting a compelling speech involves utilizing speech writing tools to streamline the process and incorporating personal stories for engagement. Effective techniques include using persuasive language and storytelling, along with visual aids to enhance audience understanding. Rhetorical questions and persuasive language are essential for a great speech. These elements help in maintaining audience attention and delivering a perfect speech, especially during special occasions or when presenting sales figures in front of an audience. Incorporating these tools and techniques into the sentence structure and body of your speech is the best way to ensure a successful presentation.

Tools to Streamline the Speech Writing Process

Streamline the speech writing process by utilizing speech outline and format. Incorporate tools to structure the main points effectively, considering the required length and time limit. Implement short sentences and clear messages for effective speech techniques. The speech structure is vital for successful delivery to the audience. Utilize public speaking and great speech NLP terms to enhance the content.

Techniques for Effective Speech Writing

Crafting a compelling speech involves more than just words. Incorporating personal stories engages the audience and creates a connection. Using persuasive language captivates attention and drives home your message effectively. Effective body language and eye contact enhance the delivery. Structuring key points based on the subject ensures a clear and impactful speech. Integrating the purpose of the speech creates a strong and resonant message. Each technique contributes to the overall impact of the speech, making it an unforgettable experience for the audience.

Speech Formats for Different Occasions and Academic Levels

Understanding the nuances of public speaking is essential in crafting a great speech suitable for various occasions and academic levels. Tailoring the sentence structure, body of your speech, and overall format to specific occasions ensures the speech’s relevancy and impact, whether it’s a formal academic setting or a business presentation. Different occasions demand a speech format that caters to the audience’s attention, emphasizing the importance of adapting to special occasions and sales figures. A good idea is to understand the basic format for different speech types to effectively convey big ideas to front of an audience, ensuring a perfect speech each time.

How Does Speech Format Vary Depending on the Occasion?

When considering the speech format for different occasions, it is important to tailor it to suit the specific points of the speech topic. The format should align with the main idea and structure the key points effectively. Adapting the format to the target audience ensures successful delivery.

In conclusion, understanding the different speech writing formats and selecting the appropriate one for your purpose is essential in delivering an impactful speech. Whether you are writing a persuasive speech, informative speech, or a special occasion speech, each format has its own structure and elements that contribute to its effectiveness. By following the process of writing a speech, developing a cohesive structure, and paying attention to formatting, you can create a speech that engages and resonates with your audience. Additionally, utilizing speech writing tools and techniques can streamline the process and enhance the quality of your speech. Remember, the format of your speech should align with the occasion and academic level to ensure its success.

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What this handout is about

This handout will help you create an effective speech by establishing the purpose of your speech and making it easily understandable. It will also help you to analyze your audience and keep the audience interested.

What’s different about a speech?

Writing for public speaking isn’t so different from other types of writing. You want to engage your audience’s attention, convey your ideas in a logical manner and use reliable evidence to support your point. But the conditions for public speaking favor some writing qualities over others. When you write a speech, your audience is made up of listeners. They have only one chance to comprehend the information as you read it, so your speech must be well-organized and easily understood. In addition, the content of the speech and your delivery must fit the audience.

What’s your purpose?

People have gathered to hear you speak on a specific issue, and they expect to get something out of it immediately. And you, the speaker, hope to have an immediate effect on your audience. The purpose of your speech is to get the response you want. Most speeches invite audiences to react in one of three ways: feeling, thinking, or acting. For example, eulogies encourage emotional response from the audience; college lectures stimulate listeners to think about a topic from a different perspective; protest speeches in the Pit recommend actions the audience can take.

As you establish your purpose, ask yourself these questions:

• What do you want the audience to learn or do?
• If you are making an argument, why do you want them to agree with you?
• If they already agree with you, why are you giving the speech?
• How can your audience benefit from what you have to say?

Audience analysis

If your purpose is to get a certain response from your audience, you must consider who they are (or who you’re pretending they are). If you can identify ways to connect with your listeners, you can make your speech interesting and useful.

As you think of ways to appeal to your audience, ask yourself:

• What do they have in common? Age? Interests? Ethnicity? Gender?
• Do they know as much about your topic as you, or will you be introducing them to new ideas?
• Why are these people listening to you? What are they looking for?
• What level of detail will be effective for them?
• What tone will be most effective in conveying your message?
• What might offend or alienate them?

For more help, see our handout on audience .

Creating an effective introduction

Get their attention, otherwise known as “the hook”.

Think about how you can relate to these listeners and get them to relate to you or your topic. Appealing to your audience on a personal level captures their attention and concern, increasing the chances of a successful speech. Speakers often begin with anecdotes to hook their audience’s attention. Other methods include presenting shocking statistics, asking direct questions of the audience, or enlisting audience participation.

Establish context and/or motive

Explain why your topic is important. Consider your purpose and how you came to speak to this audience. You may also want to connect the material to related or larger issues as well, especially those that may be important to your audience.

Get to the point

Tell your listeners your thesis right away and explain how you will support it. Don’t spend as much time developing your introductory paragraph and leading up to the thesis statement as you would in a research paper for a course. Moving from the intro into the body of the speech quickly will help keep your audience interested. You may be tempted to create suspense by keeping the audience guessing about your thesis until the end, then springing the implications of your discussion on them. But if you do so, they will most likely become bored or confused.

For more help, see our handout on introductions .

Making your speech easy to understand

Repeat crucial points and buzzwords.

Especially in longer speeches, it’s a good idea to keep reminding your audience of the main points you’ve made. For example, you could link an earlier main point or key term as you transition into or wrap up a new point. You could also address the relationship between earlier points and new points through discussion within a body paragraph. Using buzzwords or key terms throughout your paper is also a good idea. If your thesis says you’re going to expose unethical behavior of medical insurance companies, make sure the use of “ethics” recurs instead of switching to “immoral” or simply “wrong.” Repetition of key terms makes it easier for your audience to take in and connect information.

Incorporate previews and summaries into the speech

For example:

“I’m here today to talk to you about three issues that threaten our educational system: First, … Second, … Third,”

“I’ve talked to you today about such and such.”

These kinds of verbal cues permit the people in the audience to put together the pieces of your speech without thinking too hard, so they can spend more time paying attention to its content.

Use especially strong transitions

This will help your listeners see how new information relates to what they’ve heard so far. If you set up a counterargument in one paragraph so you can demolish it in the next, begin the demolition by saying something like,

“But this argument makes no sense when you consider that . . . .”

If you’re providing additional information to support your main point, you could say,

“Another fact that supports my main point is . . . .”

Helping your audience listen

Rely on shorter, simpler sentence structures.

Don’t get too complicated when you’re asking an audience to remember everything you say. Avoid using too many subordinate clauses, and place subjects and verbs close together.

Too complicated:

The product, which was invented in 1908 by Orville Z. McGillicuddy in Des Moines, Iowa, and which was on store shelves approximately one year later, still sells well.

Easier to understand:

Orville Z. McGillicuddy invented the product in 1908 and introduced it into stores shortly afterward. Almost a century later, the product still sells well.

Limit pronoun use

Listeners may have a hard time remembering or figuring out what “it,” “they,” or “this” refers to. Be specific by using a key noun instead of unclear pronouns.

Pronoun problem:

The U.S. government has failed to protect us from the scourge of so-called reality television, which exploits sex, violence, and petty conflict, and calls it human nature. This cannot continue.

Why the last sentence is unclear: “This” what? The government’s failure? Reality TV? Human nature?

More specific:

The U.S. government has failed to protect us from the scourge of so-called reality television, which exploits sex, violence, and petty conflict, and calls it human nature. This failure cannot continue.

Keeping audience interest

Incorporate the rhetorical strategies of ethos, pathos, and logos.

When arguing a point, using ethos, pathos, and logos can help convince your audience to believe you and make your argument stronger. Ethos refers to an appeal to your audience by establishing your authenticity and trustworthiness as a speaker. If you employ pathos, you appeal to your audience’s emotions. Using logos includes the support of hard facts, statistics, and logical argumentation. The most effective speeches usually present a combination these rhetorical strategies.

Use statistics and quotations sparingly

Include only the most striking factual material to support your perspective, things that would likely stick in the listeners’ minds long after you’ve finished speaking. Otherwise, you run the risk of overwhelming your listeners with too much information.

Watch your tone

Be careful not to talk over the heads of your audience. On the other hand, don’t be condescending either. And as for grabbing their attention, yelling, cursing, using inappropriate humor, or brandishing a potentially offensive prop (say, autopsy photos) will only make the audience tune you out.

Creating an effective conclusion

Restate your main points, but don’t repeat them.

“I asked earlier why we should care about the rain forest. Now I hope it’s clear that . . .” “Remember how Mrs. Smith couldn’t afford her prescriptions? Under our plan, . . .”

Call to action

Speeches often close with an appeal to the audience to take action based on their new knowledge or understanding. If you do this, be sure the action you recommend is specific and realistic. For example, although your audience may not be able to affect foreign policy directly, they can vote or work for candidates whose foreign policy views they support. Relating the purpose of your speech to their lives not only creates a connection with your audience, but also reiterates the importance of your topic to them in particular or “the bigger picture.”

Practicing for effective presentation

Once you’ve completed a draft, read your speech to a friend or in front of a mirror. When you’ve finished reading, ask the following questions:

• Which pieces of information are clearest?
• Where did I connect with the audience?
• Where might listeners lose the thread of my argument or description?
• Where might listeners become bored?
• Where did I have trouble speaking clearly and/or emphatically?
• Did I stay within my time limit?

Other resources

• Toastmasters International is a nonprofit group that provides communication and leadership training.
• Allyn & Bacon Publishing’s Essence of Public Speaking Series is an extensive treatment of speech writing and delivery, including books on using humor, motivating your audience, word choice and presentation.

Works consulted

We consulted these works while writing this handout. This is not a comprehensive list of resources on the handout’s topic, and we encourage you to do your own research to find additional publications. Please do not use this list as a model for the format of your own reference list, as it may not match the citation style you are using. For guidance on formatting citations, please see the UNC Libraries citation tutorial . We revise these tips periodically and welcome feedback.

Boone, Louis E., David L. Kurtz, and Judy R. Block. 1997. Contemporary Business Communication . Upper Saddle River, NJ: Prentice Hall.

Ehrlich, Henry. 1994. Writing Effective Speeches . New York: Marlowe.

Lamb, Sandra E. 1998. How to Write It: A Complete Guide to Everything You’ll Ever Write . Berkeley: Ten Speed Press.

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

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• How To Write A Speech

How to Write a Speech: A Guide to Enhance Your Writing Skills

Speech is a medium to convey a message to the world. It is a way of expressing your views on a topic or a way to showcase your strong opposition to a particular idea. To deliver an effective speech, you need a strong and commanding voice, but more important than that is what you say. Spending time in preparing a speech is as vital as presenting it well to your audience.

Read the article to learn what all you need to include in a speech and how to structure it.

Table of Contents

• Self-Introduction

The Opening Statement

Structuring the speech, choice of words, authenticity, writing in 1st person, tips to write a speech, frequently asked questions on speech, how to write a speech.

Writing a speech on any particular topic requires a lot of research. It also has to be structured well in order to properly get the message across to the target audience. If you have ever listened to famous orators, you would have noticed the kind of details they include when speaking about a particular topic, how they present it and how their speeches motivate and instill courage in people to work towards an individual or shared goal. Learning how to write such effective speeches can be done with a little guidance. So, here are a few points you can keep in mind when writing a speech on your own. Go through each of them carefully and follow them meticulously.

Self Introduction

When you are writing or delivering a speech, the very first thing you need to do is introduce yourself. When you are delivering a speech for a particular occasion, there might be a master of ceremony who might introduce you and invite you to share your thoughts. Whatever be the case, always remember to say one or two sentences about who you are and what you intend to do.

Introductions can change according to the nature of your target audience. It can be either formal or informal based on the audience you are addressing. Here are a few examples.

Addressing Friends/Classmates/Peers

• Hello everyone! I am ________. I am here to share my views on _________.
• Good morning friends. I, _________, am here to talk to you about _________.

Addressing Teachers/Higher Authorities

• Good morning/afternoon/evening. Before I start, I would like to thank _______ for giving me an opportunity to share my thoughts about ________ here today.
• A good day to all. I, __________, on behalf of _________, am standing here today to voice out my thoughts on _________.

It is said that the first seven seconds is all that a human brain requires to decide whether or not to focus on something. So, it is evident that a catchy opening statement is the factor that will impact your audience. Writing a speech does require a lot of research, and structuring it in an interesting, informative and coherent manner is something that should be done with utmost care.

When given a topic to speak on, the first thing you can do is brainstorm ideas and pen down all that comes to your mind. This will help you understand what aspect of the topic you want to focus on. With that in mind, you can start drafting your speech.

An opening statement can be anything that is relevant to the topic. Use words smartly to create an impression and grab the attention of your audience. A few ideas on framing opening statements are given below. Take a look.

• Asking an Engaging Question

Starting your speech by asking the audience a question can get their attention. It creates an interest and curiosity in the audience and makes them think about the question. This way, you would have already got their minds ready to listen and think.

• Fact or a Surprising Statement

Surprising the audience with an interesting fact or a statement can draw the attention of the audience. It can even be a joke; just make sure it is relevant. A good laugh would wake up their minds and they would want to listen to what you are going to say next.

• Adding a Quote

After you have found your topic to work on, look for a quote that best suits your topic. The quote can be one said by some famous personality or even from stories, movies or series. As long as it suits your topic and is appropriate to the target audience, use them confidently.  Again, finding a quote that is well-known or has scope for deep thought will be your success factor.

To structure your speech easily, it is advisable to break it into three parts or three sections – an introduction, body and conclusion.

• Introduction: Introduce the topic and your views on the topic briefly.
• Body: Give a detailed explanation of your topic. Your focus should be to inform and educate your audience on the said topic.
• Conclusion:  Voice out your thoughts/suggestions. Your intention here should be to make them think/act.

While delivering or writing a speech, it is essential to keep an eye on the language you are using. Choose the right kind of words. The person has the liberty to express their views in support or against the topic; just be sure to provide enough evidence to prove the discussed points. See to it that you use short and precise sentences. Your choice of words and what you emphasise on will decide the effect of the speech on the audience.

When writing a speech, make sure to,

• Avoid long, confusing sentences.
• Check the spelling, sentence structure and grammar.
• Not use contradictory words or statements that might cause any sort of issues.

Anything authentic will appeal to the audience, so including anecdotes, personal experiences and thoughts will help you build a good rapport with your audience. The only thing you need to take care is to not let yourself be carried away in the moment. Speak only what is necessary.

Using the 1st person point of view in a speech is believed to be more effective than a third person point of view. Just be careful not to make it too subjective and sway away from the topic.

• Understand the purpose of your speech: Before writing the speech, you must understand the topic and the purpose behind it. Reason out and evaluate if the speech has to be inspiring, entertaining or purely informative.
• Identify your audience: When writing or delivering a speech, your audience play the major role. Unless you know who your target audience is, you will not be able to draft a good and appropriate speech.
• Decide the length of the speech: Whatever be the topic, make sure you keep it short and to the point. Making a speech longer than it needs to be will only make it monotonous and boring.
• Revising and practicing the speech: After writing, it is essential to revise and recheck as there might be minor errors which you might have missed. Edit and revise until you are sure you have it right. Practise as much as required so you do not stammer in front of your audience.
• Mention your takeaways at the end of the speech: Takeaways are the points which have been majorly emphasised on and can bring a change. Be sure to always have a thought or idea that your audience can reflect upon at the end of your speech.

How to write a speech?

Writing a speech is basically about collecting, summarising and structuring your points on a given topic. Do a proper research, prepare multiple drafts, edit and revise until you are sure of the content.

Why is it important to introduce ourselves?

It is essential to introduce yourself while writing a speech, so that your audience or the readers know who the speaker is and understand where you come from. This will, in turn, help them connect with you and your thoughts.

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Speech Writing

Speech Format

Understanding Speech Format - Simple Steps for Outlining

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Writing a speech can be stressful and confusing for many people. Feeling lost and overwhelmed without a clear plan can make the task even harder.

But learning the basics of speech format can make it easier and even enjoyable. This guide will show you step-by-step how to write great speeches with examples and templates.

• 1. How to Write a Speech Format?
• 2. Speech Format Examples for Different Academic Levels
• 3. Speech Formats For Different Types of Speeches
• 4. How to Rehearse a Speech?

How to Write a Speech Format?

Speech writing gives you a chance to leave an everlasting and meaningful impression on the audience. You might have always believed that you are not good at public speaking. And speech writing may bring you out in cold sweats, but this is different.

Let’s see how one should write a great speech that engages the audience.

Step 1 - Decide the Purpose of Your Speech 

To understand the purpose of your speech, consider these queries:

• What is the main motive behind it?
• Is it to inform or persuade? Is it to entertain or demonstrate? Or is it a combination of these?
• What do you want to achieve with your speech?
• Do you want your audience to act upon something, or do you want to convince them to believe what you are saying?

Your answer to all of these questions will decide the organizational structure, type of speech, tone, and content as well. 

Identify your listeners and decide which type of speech is suitable for your targeted audience. If you are going to deliver a speech at a wedding, write a special occasion speech . Similarly, if your motive is to persuade the audience, you’ll have to write a persuasive speech .

Step 2 - Choose a Speech Topic 

Choose an effective speech topic that catches the audience’s attention immediately. A good speech topic is your first step to impress the audience.

You can select any topic according to the type of speech you need to deliver. Pick a motivational speech topic if you want to get the audience to act upon your message. If you want to make your audience laugh, decide on an entertaining speech topic .

Step 3 - Conduct Research 

Conduct thorough research on your particular subject to collect relevant material. Finding credible and updated material is crucial, as good research is the backbone of sound speech. 

Before you write your speech, you need to know what your speech will be about exactly. And how long it needs to be, i.e., 5 minutes or 30 minutes long. So, always collect the data according to the time limit. 

For a 5-minute speech, you only need a brief material. Your speech should revolve around the central idea. If your speech is 30 minutes long, you need to collect enough details to cover in 30 minutes. 

Step 4 - Create an Outline

Now that you have the material for your speech, craft an outline to organize your material. Drafting an outline at first always saves precious time. 

Write keywords in the outline that prompt you to remember what you’ll include in your speech. Having an outline for your speech is like having a road map that guides you throughout the speech delivery.

As mentioned before, the basic speech outline format consists of three things:

• Introduction

Here is a speech outline template that you can use while crafting an outline for your speech.

Speech Format Outline

Step 5 - Write a Strong Introduction

An introduction will give a brief overview of what you are going to tell your audience. Here are the five things that you should include in your introduction paragraph.

• Greetings and Your Introduction

Decide how you are going to greet your audience and how you will introduce yourself to the audience. You can start with a fact, a quotation, posing a rhetorical question, or even with one-liner humor. 

Keep in mind that whatever you start with, must be related to your topic and suitable for your audience.

• A Precise Thesis Statement

A thesis statement is a brief summary of your speech, and it provides the main message of your speech. 

• Your Credibility

You need to establish your credibility to make your speech effective. Cite your expertise and qualification that gives you the right to speak about your speech topic.

• Brief Overview

Briefly tell your audience what you are going to share so that they have an idea of what to expect from your speech. 

• Benefits of Listening to Your Speech

Convince your audience why they should listen to you. Tell them what's in your speech for them and why should they pay attention. Give them reasons and be specific about the benefits.

Step 6 - Write a Detailed Body 

The body of your speech is where you will write the details of what you want to share with your audience. Generally, the body section has three main points, but it can have more than 3 points. 

It is always a good idea to be specific and inform the audience of only essential things. 

Quite frankly, if you introduce the audience to an abundance of ideas or topics, they might not remember them all! To leave a lasting impact, decide on 2 or 3 ideas, so the crowd remembers them all!

While crafting the body section of your speech, you should keep the following things in mind:

• Choose the three strongest points that describe your topic efficiently. 
• Always provide supporting examples. Make sure that the evidence you provide matches the type of speech you are going to write.
• Use transition phrases to make a logical connection between the details.
• Use visual aids like images, graphs, or tables to help your audience understand your topic better.
• Keep the sentence structures in check. Make sure there are no grammatical errors and follow an engaging tone. 

Step 7 - Craft a Memorable Conclusion

The final section is the conclusion that sums up the whole speech. Here is how you can write an effective speech conclusion that summarizes and draws all the details together:

• Summarize all the main points
• Restate the thesis statement to reinforce your message
• Remind the audience about the benefits they’ll get if they carry out what you have proposed.
• Provide a call to action at the end of your speech

Step 8 - Format and Polish Your Speech 

After the final draft, the next step is editing and formatting. Read your speech aloud and check the flow and organization of the information. Refine the draft by removing unnecessary things and correcting any grammatical mistakes.

Proofread your speech to make sure it contains all the vital information. Correct the structure if needed, and ensure that your speech is free from all kinds of mistakes. Revise your speech as many times as possible.

Now, let’s take a look at some comprehensive speech format examples for multiple academic levels and various occasions.

Speech Format Examples for Different Academic Levels

Follow these speech examples to learn how to properly format a speech and easily get through the speech-writing process.

Speech Format for Class 8

Speech Format for Class 9

Speech Format for Class 10

Speech Format for Class 11

Speech Format for Class 12

Speech Format O Level

Speech Formats For Different Types of Speeches

When preparing a speech, understanding the format suitable for your specific occasion is crucial. Different types of speeches require different structures to effectively convey your message and engage your audience.

Here are some sample formats for kinds of speeches:

Debate Speech Format

Impromptu Speech Format

Formal Speech Format

Public Speech Format

Informative Speech Format

Extemporaneous Speech Format

Speech Formats For Different Occasions

Different occasions call for different types of speeches, each with its unique structure and style. Knowing how to format your speech for the occasion helps to make your speech memorable. 

Here are a few speech templates made according to specific events:

Best Man Speech Format

College Speech Format

Welcome Speech Format in English

Persuasive Speech Format

Want to see some outstanding speech examples ? Head over to our detailed blog!

How to Rehearse a Speech?

Rehearsal plays an important role in delivering an effective presentation. You need to practice a lot to be confident with your speech and deliver it perfectly. Here is how you can do it efficiently:

• Set the time on the stopwatch that is going to be allocated to you. You need to finish your speech within the allocated time.
• Read your speech out loud. Hearing yourself will help you familiarize yourself with the flow of your speech quickly. Remove or change the phrases that sound awkward, and fix the organization of information.
• Your habitual unconscious gestures
• Irregular breathing because of long sentences
• Taking breaks or pauses at the wrong places
• The body posture
• Raising or dropping the voice
• Repeated fillers, i.e., umm, err, uhh, etc
• Lack of smiling and eye contact
• Tone variation
• If you experience any problems, stop and fix the problem before starting again from where you left off.
• Make notes of where you need to remember to do something. It will help you improve your speech delivery.
• If possible, do a proper dress rehearsal at the actual venue in front of a bunch of friends. It will help you to get comfortable with the dress, stage, and actual presentation situation.

If you’ve plenty of time, rehearse at least three times or more, before the final presentation. The more you do the rehearsals, the more you build up your confidence and the easier it becomes to deliver your speech.

Wrapping it up, if you came up with a speech after following the guide, you should be able to grab the attention of the audience within seconds! 

This guide contains all the essentials to crafting a compelling speech and presenting it in a meaningful way!

However, if you still need some help, you can hire a professional writer. Our speech writing service provides top-notch speeches at cheap prices.

You can request your speech at our ' do my essay ' service and get expertly crafted speeches to impress your audience.

So why wait? Hire our writing service and let our experts handle your speech-writing needs!

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Dr. Barbara is a highly experienced writer and author who holds a Ph.D. degree in public health from an Ivy League school. She has worked in the medical field for many years, conducting extensive research on various health topics. Her writing has been featured in several top-tier publications.

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